Haripriya

Haripriya loves everything wordplay and extends this enthusiasm to creative content writing. She is also an architect who is passionate about art and design.

customer-engagement

The Top 10 Customer Engagement Metrics and How to Use Them

The brand-customer relationship is one of the most important aspects for any business. It is more than just about the money; it is about the real relationship between a team of professionals and the customers. Although fairly difficult to measure, it holds great value. Customer engagement metrics can help put some degree of tangibility on …

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behavior-targetting

Behavioral Targeting: The Future of Digital Marketing

Change is the only constant. In the digital era we live in, change happens every second.  The marketing world, influenced by the advancement of technology, is constantly evolving with newer strategies to reach customers every day. Behavior marketing, or rather behavioral “targeting,” is one approach that has strengthened the essence of marketing in recent times. …

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