by Vinay Koshy | Apr 9, 2018 | Marketing, Small Businesses
Best-selling business author and radio host Dave Ramsey packs conferences and rooms whenever he or his team presents. Why? Because he’s become a trusted voice in America when it comes to managing finances. Does your audience respond in the same way? Is it luck or is...
by Shweta Saxena | Mar 31, 2018 | Business, Marketing, Small Businesses
Let me share an interesting stat with you: Did you know that 67% of Marketing Leaders (medium to large companies) currently use a Marketing Automation (MA) Platform? – Salesforce “State of Marketing” (2017). And what’s more, almost 40% of those not yet using...
by Nicole Malczan | Mar 13, 2018 | Business, Marketing, Small Businesses
Have you heard? In 2017, video marketing grew to be one of the most viable marketing tactics in a marketer’s arsenal. Here are some fun stats from marketing brand Zembula: If you post a video, you may get 39 percent more vendor calls and 65 percent more visits to your...
by Sreedhar Ambati | Feb 13, 2018 | Business, Featured, Lean marketing, Marketing, Small Businesses
Every company has a story to tell. Here at EngageBay, our story began with the need to address the marketing challenges faced by small businesses. In spite of knowing that there are already over 5,000 marketing technology companies in existence as of 2017, we decided...
by Vinay Koshy | Oct 25, 2017 | Business, Featured, Lean marketing, Marketing, Small Businesses
In 2011 Filip Tysander launched a small startup that by 2015 had revenues of over $180 million. He did this in a crowded market by bypassing traditional marketing methods. Instead he invested (and continues to invest) in a low-cost marketing strategy that facilitates...
by Vinay Koshy | Oct 12, 2017 | Featured, Lean marketing, Marketing, Small Businesses
The majority of new businesses start with a shoestring budget but why does that have to be a bad thing? Having a smaller budget means you can be more creative and focused on seeking out new ways to market your business. There are plenty of marketing tactics that suit...
