1.0EngageBay - All-in-one marketing, sales, and servicehttps://www.engagebay.com/blogNicole Malczanhttps://www.engagebay.com/blog/author/nicole/eCommerce Email A/B Testing Basics For Beginnersrich600338<blockquote class="wp-embedded-content" data-secret="lfthOVpO8n"><a href="https://www.engagebay.com/blog/ecommerce-email-a-b-testing/">eCommerce Email A/B Testing Basics For Beginners</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.engagebay.com/blog/ecommerce-email-a-b-testing/embed/#?secret=lfthOVpO8n" width="600" height="338" title="“eCommerce Email A/B Testing Basics For Beginners” — EngageBay - All-in-one marketing, sales, and service" data-secret="lfthOVpO8n" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.engagebay.com/blog/wp-content/uploads/2023/08/ecommerce-email-a-b-testing.png1000600eCommerce email a/b testing refers to sending out two different versions of the same email to two different but small audiences. This helps understand which version gets better engagement, like better open rates or clickthrough rates.