Each customer has a particular experience of interacting with your brand. This could be a good or bad experience.<\/p>\n
Let’s look at an example to make this clear. Suppose you’re planning to buy a new mobile phone. You are deciding between two identical phones from different brands.<\/p>\n
One brand is clear and prompt with its responses and is friendly throughout its customer service. The second brand did not respond to your messages on time and was slow or unwilling to engage with your queries.<\/p>\n
You’d obviously buy from the first brand, right? This is just basic human psychology.<\/p>\n
While both companies have a customer service team in place, the difference between the two brands is customer experience.<\/p>\n