{"id":11511,"date":"2021-08-19T02:26:46","date_gmt":"2021-08-19T02:26:46","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=11511"},"modified":"2026-01-05T09:18:55","modified_gmt":"2026-01-05T09:18:55","slug":"promotional-email","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/promotional-email\/","title":{"rendered":"Promotional Email – How To Write Emails That Convert"},"content":{"rendered":"

Email is one of the most effective marketing channels, with an average open rate of 20-25%. The statistics show that almost 81% of small businesses<\/a> rely on email to acquire customers. 80% use email marketing to retain their existing customer base.<\/p>\n

In other words, emails can convert prospects into clients. Once you have a list of prospects, the next step is to convert them from a potential customer to a loyal one. Sending a promotional email is the best tactic that businesses and marketers can use. Customers who buy products marketed through email spend 138% more<\/a> than those who don\u2019t receive promotional emails.<\/p>\n

Besides, email marketing has an ROI of 4400%<\/a>. That\u2019s huge.<\/p>\n

Promotional emails are a great way to provide value to an advertised product. If done well, they can convert several subscribers into paying customers.<\/p>\n

In this blog post, we explain the concept of promotional emails in detail and share the best practices for drafting the most effective marketing emails.<\/p>\n

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