{"id":11815,"date":"2020-12-18T08:30:00","date_gmt":"2020-12-18T08:30:00","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=11815"},"modified":"2026-02-26T07:07:36","modified_gmt":"2026-02-26T07:07:36","slug":"website-popups","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/website-popups\/","title":{"rendered":"Website Popups: 10 Rules You Should Follow for Better Engagement"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most marketers refrain from using <\/span><b>website popups<\/b><span style=\"font-weight: 400;\">. They believe that it annoys visitors and destroys the user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite this popular belief, many websites are still using the old mechanism of <strong>displaying popups<\/strong>. Have you wondered why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because <strong>popups work<\/strong>. But while displaying <strong>popups<\/strong> on the website, you need to take care of the design and the message you are trying to convey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a <strong>popup<\/strong> is to the point and can add value to your user&#8217;s visit, you can even move them down the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">sales funnel<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Using a popup has its own benefits<\/strong>. Let me show you how <strong>you can use the pop ups to <\/strong><\/span><a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\"><b>nurture your leads<\/b><\/a><span style=\"font-weight: 400;\"> without hurting your traffic and conversions.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#What_Are_Web_Popups\" >What Are Web Popups?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#Why_are_Popups_Important\" >Why are Popups Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#Why_you_need_to_use_website_popups\" >Why you need to use website popups?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#i_Generate_Subscribers\" >i. Generate Subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#ii_Promote_Specific_Content\" >ii. Promote Specific Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#iii_Reduce_the_Bounce_Rate\" >iii. Reduce the Bounce Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#Types_of_Website_Popups\" >Types of Website Popups<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#Exit-intent_Popup_Goodbye\" >Exit-intent Popup (Goodbye)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#Time-based_Popup_Watchdog\" >Time-based Popup (Watchdog)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#Scroll-triggered_Popup_Read_More\" >Scroll-triggered Popup (Read More)\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#Click-activated_Popup_Click_Me\" >Click-activated Popup (Click Me)\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#10_Tips_for_Better_Website_Popups\" >10 Tips for Better Website Popups<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#1_Keep_Your_Website_Popups_Branded_to_Match_Your_Aesthetics\" >1. Keep Your Website Popups Branded to Match Your Aesthetics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#2_Solve_a_Problem\" >2. Solve a Problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#3_Have_a_Clear_and_Obvious_Call-to-Action\" >3. Have a Clear and Obvious Call-to-Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#4_Acknowledge_Submission_of_Information\" >4. Acknowledge Submission of Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#5_Make_it_Easy_for_People_to_Get_Rid_of_It\" >5. Make it Easy for People to Get Rid of It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#6_Ask_for_as_Little_Information_as_Possible\" >6. Ask for as Little Information as Possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#7_Use_Specific_Triggers_and_Timings\" >7. Use Specific Triggers and Timings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#8_Tag_Subscribers_and_Put_Them_Into_Specific_Email_Sequences\" >8. Tag Subscribers and Put Them Into Specific Email Sequences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#9_Check_Your_Website_Popups_on_Mobile\" >9. Check Your Website Popups on Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#10_Split_Test_the_Variables_of_Your_Website_Popups\" >10. Split Test the Variables of Your Website Popups<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Web_Popups\"><\/span><span style=\"font-weight: 400;\">What Are Web Popups?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Website popups<\/strong> are nothing but a small box that gets displayed as soon as you visit a web page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, these <strong>popups<\/strong> are asking for your email ID to send you a discount or offer. Or else, they redirect you to a <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> of an ongoing campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly enough, it was first used by Zuckerman in the late 90s to launch advertisements in separate windows. But he later apologized for the unforeseen nuisance that these <strong>pop ads<\/strong> have evolved into.\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Design web popups in new and innovative ways using the marketing automation tool and capture leads.\u00a0<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_Popups_Important\"><\/span><span style=\"font-weight: 400;\">Why are Popups Important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a survey, <\/span><span style=\"font-weight: 400;\">73% of internet users disapproved of <strong>pop-up ads<\/strong><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite this anti-attitude, users are seen <strong>engaging with web popups<\/strong>.\u00a0<\/span><\/p>\n<p><strong>Popups have a <a href=\"http:\/\/www.blogmarketingacademy.com\/do-popups-work\/\">decent click-through rate of 2%<\/a><\/strong><span style=\"font-weight: 400;\"><strong>, which is higher than other kinds of ads<\/strong>. Besides, <\/span><a href=\"https:\/\/www.optimonk.com\/popup-case-studies\/\"><span style=\"font-weight: 400;\">BitNinja increased subscriptions by 114%<\/span><\/a><span style=\"font-weight: 400;\"> through <strong>popups<\/strong>.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_you_need_to_use_website_popups\"><\/span><span style=\"font-weight: 400;\">Why you need to use website popups?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some reasons, why you need to use website popups:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"i_Generate_Subscribers\"><\/span><span style=\"font-weight: 400;\">i. Generate Subscribers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges of B2B companies is to <\/span><b>generate leads<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of them have no clue how to <\/span><b>engage visitors on their site<\/b><span style=\"font-weight: 400;\"> or grow their <a href=\"https:\/\/www.engagebay.com\/blog\/grow-email-list\/\"><b>email list<\/b><\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Web popups<\/strong> are a great way to entice users to subscribe to your newsletter by offering them discount coupons or free ebooks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you to grow your mailing list, nurture relationships with your audiences via email, and speed up the buyer&#8217;s journey.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ii_Promote_Specific_Content\"><\/span><span style=\"font-weight: 400;\">ii. Promote Specific Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn&#8217;t like free stuff? And even more, when it is going to add some value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you <\/span><strong>promote a free eboo<\/strong><span style=\"font-weight: 400;\"><strong>k<\/strong>, guide, or case study relevant to the visitors, they are more likely to provide their information and engage with your site. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps establish authority over the subject matter and gain your visitors&#8217; trust.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"iii_Reduce_the_Bounce_Rate\"><\/span><span style=\"font-weight: 400;\">iii. Reduce the Bounce Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Bounce rate<\/b><span style=\"font-weight: 400;\"> is how fast a user leaves your site. This is an important metric for your SEO purpose too. If your bounce rate is high, Google will not show your page on the first page of SERP.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A high bounce rate implies a bad user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many marketers use website popups to reduce bounce rate \u2014 asking for email addresses or other information to engage them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, these popups appear when they are about to leave. It is also known as <\/span><b>exit popups<\/b><span style=\"font-weight: 400;\"> (more on that later).\u00a0<\/span><\/p>\n<p class=\"title style-scope ytd-video-primary-info-renderer\"><strong>Should I Use Pop-Ups on My Website? &#8211; A Video:<\/strong><\/p>\n<p>[su_youtube url=&#8221;https:\/\/www.youtube.com\/watch?v=wWgPhy4c4h8&#8243; title=&#8221;Should I Use Pop-Ups on My Website?&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Website_Popups\"><\/span><span style=\"font-weight: 400;\">Types of Website Popups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>A website popup is a great way to drive engagement on the site.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are four distinct <strong>types of popups<\/strong> designed to serve different purposes. Let&#8217;s look and understand how you can use one of them for the <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-process\/\">lead generation process<\/a><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Exit-intent_Popup_Goodbye\"><\/span><span style=\"font-weight: 400;\">Exit-intent Popup (Goodbye)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Exit-intent is the term used to describe a visitor&#8217;s behavior when they are about to leave your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When they move their mouse towards the closing &#8216;X&#8217; button or the address bar, the behavior is detected as <\/span><b>exit-intent<\/b><span style=\"font-weight: 400;\">. Right at that moment, a <strong>popup<\/strong> is displayed to distract them from leaving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they find the <strong>popup<\/strong> appealing, they might stick around and take action. In short, <a href=\"https:\/\/www.engagebay.com\/blog\/exit-intent-popup-examples\/\"><strong>exit-intent popups<\/strong><\/a> are used to change their mind or capture emails before they leave.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how <a href=\"https:\/\/www.engagebay.com\/blog\/\">EngageBay<\/a> does it.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11818 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.45.40-AM-1024x403.png\" alt=\"Exit popup examples\" width=\"1024\" height=\"403\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.45.40-AM-1024x403.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.45.40-AM-300x118.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.45.40-AM-768x302.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.45.40-AM-1536x604.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.45.40-AM-2048x805.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.45.40-AM-595xh.png 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Time-based_Popup_Watchdog\"><\/span><span style=\"font-weight: 400;\">Time-based Popup (Watchdog)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Time-based popups<\/strong> are displayed based on the amount of time someone has been inactive on the site. If they have been inactive for more than a minute, it&#8217;s an excellent time to remind them that they are missing something.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if the user has already changed the tab, the chances are that they missed the <strong>popups<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such cases, the best approach is to combine a <strong>time-triggered popup<\/strong> with a short click sound. Make sure that it isn&#8217;t an annoying beep. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will immediately grab your user&#8217;s attention as they will see a tiny &#8216;loudspeaker&#8217; icon on your website&#8217;s tab.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using this <strong>time-intent popup<\/strong>, you can ask for email addresses or offer a discount coupon.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scroll-triggered_Popup_Read_More\"><\/span><span style=\"font-weight: 400;\">Scroll-triggered Popup (Read More)\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Scroll-triggered popups<\/strong> are based on how far a visitor has scrolled down a page on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a user is reading a blog, and they have scrolled to a section&#8217; <a href=\"https:\/\/www.engagebay.com\/resources\/lead-generation-best-practices\">lead generation best practices<\/a>,&#8217; you can <strong>display a popup with a free ebook<\/strong> \u2014 lets&#8217; say, &#8220;a free guide on lead generation process.&#8217;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Click-activated_Popup_Click_Me\"><\/span><span style=\"font-weight: 400;\">Click-activated Popup (Click Me)\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Click-activated popups<\/strong> are the best options for those marketers who are skeptical about using <strong>popups<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It only shows the <strong>popup<\/strong> when the user clicks on a certain link, banner, or button.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Tips_for_Better_Website_Popups\"><\/span><span style=\"font-weight: 400;\">10 Tips for Better Website Popups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are a few tips and tricks that might come in handy for displaying <\/span><b>effective website popups<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Keep_Your_Website_Popups_Branded_to_Match_Your_Aesthetics\"><\/span><span style=\"font-weight: 400;\">1. Keep Your Website Popups Branded to Match Your Aesthetics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One reason why <strong>popups<\/strong> feel annoying is that they look like they were randomly added to the site. The colors and aesthetic doesn&#8217;t match with the website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When they don&#8217;t fit in with the branding of the website, they look cheap, sales-y, and aggressive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, <strong>website popups<\/strong> are supposed to stand out. The word itself \u2014 &#8220;popup&#8221; \u2014 implies as much. But this does not mean it shouldn&#8217;t match your branding and overall voice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use similar colors and fonts that <\/span><a href=\"https:\/\/www.engagebay.com\/plugins\/wordpress\"><span style=\"font-weight: 400;\">complement your brand color<\/span><\/a><span style=\"font-weight: 400;\">. It&#8217;s crucial to maintain consistency in terms of branding across all your platforms \u2014 from your website to social media pages and <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you maintain a flow and send out a <\/span><b>cohesive brand message<\/b><span style=\"font-weight: 400;\">. A pesky <strong>popup<\/strong> shouldn&#8217;t interrupt that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at how <\/span><span style=\"font-weight: 400;\">Maybelline<\/span><span style=\"font-weight: 400;\"> did this with their <strong>popup<\/strong>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11820 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.29.29-AM-929x1024.png\" alt=\"Maybelline Popups\" width=\"682\" height=\"752\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.29.29-AM-929x1024.png 929w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.29.29-AM-272x300.png 272w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.29.29-AM-768x847.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.29.29-AM-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/Screenshot-2020-12-10-at-11.29.29-AM.png 1190w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>EngageBay allows you to choose from a wide selection of ready-made templates and customize it to your needs.\u00a0<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Solve_a_Problem\"><\/span><span style=\"font-weight: 400;\">2. Solve a Problem<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With your <strong>website popups<\/strong>, you should aim at solving your visitors&#8217; problems. You should know what their interests are and what they need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a side note, <\/span><strong><a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM software<\/a><\/strong><span style=\"font-weight: 400;\"> can help collect your target audience information and analyze them to understand their interests and wants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have the required information, you can offer something that they might need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To give you an example, a plumber gets a lot of calls about running toilets. Now, it&#8217;s a common household problem that people can fix themselves \u2014 but they don&#8217;t know how to do it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can make a <strong>popup<\/strong> out of it, say \u2014 quick tips on how to fix a running toilet problem. You can offer them a free ebook or take them to another web page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps people immediately <\/span><b>solve a problem<\/b><span style=\"font-weight: 400;\"> they have faced in the past and would like to know how to handle it in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s another example \u2014 if you are a nutritionist, you might <strong>offer a popup<\/strong> with your top 10 quick and healthy snacks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are busy and overwhelmed with life responsibilities, and health often gets put on the back burner. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer them a quick and simple solution \u2014 you can figure out the best snacks for them so that they don&#8217;t have to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One important thing to note here is that your <strong>popup<\/strong> should not only solve a common problem but also make for a quick win.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What I&#8217;m saying is that don&#8217;t offer a solution that will take weeks or months to accomplish. Instead, give them something to solve their problem immediately. People want instant gratification.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice with the two prior examples, they offer immediate solutions that people can use in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example of what not to do, think of that same nutritionist offering recipes to help people drop weight in the next six months. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s nothing exciting about something happening six months from now, even if the information you provide is super valuable. So this might not make for the <\/span><b>best popup<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Have_a_Clear_and_Obvious_Call-to-Action\"><\/span><span style=\"font-weight: 400;\">3. Have a Clear and Obvious Call-to-Action<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A little mystery can be a good thing, but this isn&#8217;t one of those times. Don&#8217;t leave your visitors guessing when it comes to the functionality and <strong>appearance of your popups<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Playing hard to get is an easy way to drive people away from your site. It&#8217;s better to put it all out there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The simplest way to do this is by having a <\/span><b>crystal clear call-to-action (CTA)<\/b><span style=\"font-weight: 400;\"> on your popups. For instance, you can ask them to:\u00a0<\/span><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">&#8220;Fill out the information below to receive our free guide.&#8221;<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">&#8220;Enter your name and email address for a chance to win.&#8221;<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">&#8220;Just provide your email address to start your free trial.&#8221;<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These examples clearly state two things \u2014 a) the information they are required to provide &amp; b) what they will receive when they do so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bear in mind that people are understandably hesitant to provide any of their <\/span><b>personal information<\/b><span style=\"font-weight: 400;\">. They already get enough emails, most of which they probably never open.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a good example from <\/span><span style=\"font-weight: 400;\">Reebok<\/span><span style=\"font-weight: 400;\">, who leaves nothing to the imagination.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6208 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/reebok.png\" alt=\"reebok website popups\" width=\"616\" height=\"379\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/reebok.png 616w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/reebok-300x185.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/reebok-595xh.png 595w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t take this lightly. You are asking your visitors to share their information with you. You don&#8217;t want to scare them away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because once that happens, it will be hard to get them back, and you risk <\/span><b>losing a potential lead<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>While retail brands like Reebok use strong visual CTAs to drive purchases, service-based organizations often rely even more heavily on message clarity.<\/p>\n<p>A good example is the popup used by <a href=\"https:\/\/www.banyantreatmentcenter.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Banyan Treatment Center<\/a>. Their popup communicates one clear message about same-day admission and presents just two focused actions: \u201cCall Now\u201d or \u201cVerify Insurance.\u201d There\u2019s no feature overload or excessive copy but just intent-matched messaging for visitors who are likely seeking immediate help.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter \" src=\"https:\/\/then-red-gjraon1tup.edgeone.app\/Banyan.png\" width=\"721\" height=\"491\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Acknowledge_Submission_of_Information\"><\/span><span style=\"font-weight: 400;\">4. Acknowledge Submission of Information<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can simply make a popup disappear after someone submits their information. This might look like the best option and offer a clean user experience. But it can get a little mysterious.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as you know by now, when it comes to <strong>website popups<\/strong>, we are not going for mysterious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be concerning to provide your email address to a website, and then the <strong>popup<\/strong> just vanishes. A little confirmation goes a long way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set your <strong>pop up<\/strong> so that after someone has provided their information, they receive some sort of &#8220;thank you&#8221; message confirming their action. It&#8217;s a small detail that makes a big difference. Besides, it helps build trust.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Make_it_Easy_for_People_to_Get_Rid_of_It\"><\/span><span style=\"font-weight: 400;\">5. Make it Easy for People to Get Rid of It<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, you read that right. Visitors should be able to quickly and easily get out of your <strong>popup<\/strong> if they want to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not every time, a visitor would want to share their information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Persistence is great but to a certain limit. Making it difficult for someone to remove your <strong>popup<\/strong> will only hurt the user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there are times when they accidentally <strong>close the popup window<\/strong> or change their mind later. In such cases, it&#8217;s good to offer the opportunity to opt-in elsewhere on the site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you have a popup asking people to enter your contest, you can <\/span><b>have a CTA<\/b><span style=\"font-weight: 400;\"> somewhere else on your website prompting them to enter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This gives them the option to rethink about it without aggressively pushing a <strong>website popup<\/strong> on them.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Ask_for_as_Little_Information_as_Possible\"><\/span><span style=\"font-weight: 400;\">6. Ask for as Little Information as Possible<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People have neither the time nor the patience (nor the trust) to fill out lengthy and demanding <strong>website popups<\/strong>. For this reason, your <strong>popup<\/strong> should have only the fields required and no more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t need people&#8217;s last names and phone numbers, don&#8217;t ask for them! Yes, it can be nice to have as much information as possible, but that&#8217;s not how they see it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, it&#8217;s the exact opposite for them. They want to provide as little information as possible and still receive whatever you are offering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More often than not, a first name and email address will do. Of course, this might change depending on the popup. The point is to make your visitors do as little work as possible. Otherwise, your <strong>popup<\/strong> won&#8217;t convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at <\/span><a href=\"https:\/\/www.cookinglight.com\/\"><span style=\"font-weight: 400;\">Cooking Light<\/span><\/a><span style=\"font-weight: 400;\">, which doesn&#8217;t even ask for a first name. So simple, so easy!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6210 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/cooking-light-website-popups.png\" alt=\"cooking light website popups\" width=\"569\" height=\"583\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/cooking-light-website-popups.png 569w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/cooking-light-website-popups-293x300.png 293w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_Specific_Triggers_and_Timings\"><\/span><span style=\"font-weight: 400;\">7. Use Specific Triggers and Timings<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are all kinds of <\/span><b>website popups<\/b><span style=\"font-weight: 400;\">. Some will appear a few seconds after a visitor lands on your site. Others, right before they leave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some are <strong>triggered by specific actions<\/strong> that the user takes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s up to you to decide what&#8217;s best for your brand and your goals. Very often, popups that appear a few seconds after someone lands on your site are not the best route to take. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because they haven&#8217;t had a chance to get to know your brand yet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You haven&#8217;t nurtured the relationship with your visitors at all. At this point, asking them for their contact information might be pointless and damage your business reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more <\/span><b>personalized<\/b><span style=\"font-weight: 400;\"> of an experience<\/span><span style=\"font-weight: 400;\"> you can create, the better it is. A visitor doesn&#8217;t want to be treated like everybody else who comes to your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most <strong>effective way of displaying a web popup<\/strong> is to customize it based on the user&#8217;s behavior. For this reason, <strong>action-triggered popups<\/strong> can work very well.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Tag_Subscribers_and_Put_Them_Into_Specific_Email_Sequences\"><\/span><span style=\"font-weight: 400;\">8. Tag Subscribers and Put Them Into Specific Email Sequences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <strong>website popup<\/strong> is a great way to <\/span><b>grow your email list<\/b><span style=\"font-weight: 400;\">. A growing email list is the backbone of a business as <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/how-to-upsell-using-email-marketing\/\"><span style=\"font-weight: 400;\">email marketing has the highest ROI<\/span><\/a><span style=\"font-weight: 400;\"> of any type.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you collect those email addresses, you deliver them the content you promised in the <strong>popup<\/strong>. But it doesn&#8217;t end there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You tag those people and enter them into the appropriate <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\"><span style=\"font-weight: 400;\">email sequence<\/span><\/a><span style=\"font-weight: 400;\"> to continue to nurture these leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, your <strong>website popup<\/strong> is offering a free guide on ab exercises. It&#8217;s evident that people who are signing for those guides are interested in ab exercises.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, once they enter your email system, you should segment them into a group and deliver more information over time relevant to their interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can send regular emails that provide information for total core workouts, the best full-body workouts, or the best nutrition to lean out and have more defined abs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to be building these relationships over time. This is what <\/span><b>turns leads into loyal fans<\/b><span style=\"font-weight: 400;\"> and loyal fans into paying customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understandably, this process doesn&#8217;t seem all that appealing to brands. It&#8217;s more work on your end and a time-consuming process. Plus, it delays the gratification of getting new business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, <\/span><b>acquiring new customers<\/b><span style=\"font-weight: 400;\"> is often a lot like dating. You wouldn&#8217;t ask someone to marry you when you first meet them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, you don&#8217;t ask a website visitor to fork over any cash the first time they land on your website. You have to date them before you can ask them to marry you.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Send highly targeted messages by scheduling email sequences to be sent to different lists.<\/strong><\/p>\n<\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11821 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/email-sequence.png\" alt=\"email sequence| EngageBay\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/email-sequence.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/email-sequence-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/12\/email-sequence-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Check_Your_Website_Popups_on_Mobile\"><\/span><span style=\"font-weight: 400;\">9. Check Your Website Popups on Mobile<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today, websites are often already <\/span><b>optimized for multiple devices<\/b><span style=\"font-weight: 400;\">, including mobile devices, tablets, and desktops.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web pages automatically get resized and optimized to fit the size of that screen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is really important, because now more than ever, people are <\/span><a href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html\"><span style=\"font-weight: 400;\">accessing the internet from their smartphones<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t make any assumptions \u2014 visit your own website from your mobile device to <strong>see how the popup appears<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to make sure that the whole box fits within the screen so that the reader doesn&#8217;t have to use fingers to zoom in. Don&#8217;t compromise on the <\/span><b>mobile experience<\/b><span style=\"font-weight: 400;\"> for your visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See how <\/span><a href=\"https:\/\/www.self.com\/\"><span style=\"font-weight: 400;\">Self.com<\/span><\/a><span style=\"font-weight: 400;\"> mobile popup is looking sharp.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6216 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/IMG_9519-min-473x1024.png\" alt=\"self website popups\" width=\"473\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/IMG_9519-min-473x1024.png 473w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/IMG_9519-min-139x300.png 139w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/IMG_9519-min-768x1663.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/IMG_9519-min-709x1536.png 709w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/IMG_9519-min-946x2048.png 946w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/IMG_9519-min-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/08\/IMG_9519-min.png 1125w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Split_Test_the_Variables_of_Your_Website_Popups\"><\/span><span style=\"font-weight: 400;\">10. Split Test the Variables of Your Website Popups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Testing is everything. Without it, you can&#8217;t know for sure what is working for your <strong>popups<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various factors that you need to keep testing, including:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Font size and style<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Color of the banner<\/span><\/li>\n<li><span style=\"font-weight: 400;\">CTA button<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Headings<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Images or no images<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It will help you understand what your audiences like and how you further improve their experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, it&#8217;s equally important that you give enough time to test. Wait for more than 24 hours because making any change. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give it a few days, if not a couple of weeks, to see if it made any impact and has delivered new results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nine times out of 10, things don&#8217;t happen overnight. You need to collect a big enough sampling of data to get a good read of the results of what you are testing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"font-weight: 400;\">Wrap Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, are you ready to <\/span><b>leverage the power of popups<\/b><span style=\"font-weight: 400;\"> on your own website? Put these website popups best tips into practice and grow your email list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t already have one, then we recommend using the <strong>EngageBay <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation tool<\/a><\/strong> to get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visit <\/span><strong><a href=\"https:\/\/www.engagebay.com\/resources\/what-are-web-popups\">Engagebay&#8217;s website popups guide<\/a><\/strong><span style=\"font-weight: 400;\"> for more helpful information.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most marketers refrain from using website popups. They believe that it annoys visitors and destroys the user experience.\u00a0 Despite this [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":12039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61,158],"tags":[76,30,52,348,341],"class_list":["post-11815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","category-sales","tag-lead-generation","tag-marketing","tag-marketing-automation","tag-pop-ups","tag-website-popups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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