{"id":11993,"date":"2021-10-21T07:38:10","date_gmt":"2021-10-21T07:38:10","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=11993"},"modified":"2025-03-04T13:40:36","modified_gmt":"2025-03-04T13:40:36","slug":"lead-magnets-101","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/","title":{"rendered":"The Ultimate Guide to Creating Lead Magnets, and Why You Need Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You don\u2019t have to be an established business to know how important it is to generate leads. Now, there are two ways you can attract new subscribers:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Promoting your website with paid ads<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Publishing content that <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\">converts site visitors<\/a> into paid customers<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The second part is what we call lead magnets. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we\u2019ll walk you through the different types of lead magnets, why you should use them to build your brand image, and how you can create lead magnets that convert.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#What_Are_Lead_Magnets\" >What Are Lead Magnets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#5_Types_Of_Lead_Magnets_That_Get_Results\" >5 Types Of Lead Magnets That Get Results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#1_Guides_or_Reports\" >1. Guides or Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#2_Ebooks\" >2. Ebooks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#3_Case_Studies\" >3. Case Studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#4_Toolkit_or_Resource_Lists\" >4. Toolkit or Resource Lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#5_Free_courses\" >5. Free courses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#Why_Do_Marketers_Use_Lead_Magnets\" >Why Do Marketers Use Lead Magnets?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#Lead_magnets_help_you_build_a_strong_brand_image\" >Lead magnets help you build a strong brand image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#You_can_personalize_and_target_your_marketing_with_lead_magnets\" >You can personalize and target your marketing with lead magnets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#Lead_magnets_are_accessible_and_easy_to_understand\" >Lead magnets are accessible and easy to understand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#How_to_Create_Lead_Magnets_That_Convert\" >How to Create Lead Magnets That Convert<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#Who_are_your_ideal_customers\" >Who are your ideal customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#What_are_their_pain_points\" >What are their pain points?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#How_can_you_help_them_now\" >How can you help them now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#What_kind_of_content_format_would_work_best\" >What kind of content format would work best?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#What_action_do_you_want_your_leads_to_take\" >What action do you want your leads to take?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#How_Do_You_Launch_Your_Lead_Magnet\" >How Do You Launch Your Lead Magnet?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#Promote_it_on_social_media\" >Promote it on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#Utilize_all_the_features_the_various_platforms_offer\" >Utilize all the features the various platforms offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#Send_an_email_blast\" >Send an email blast<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Lead_Magnets\"><\/span><span style=\"font-weight: 400;\">What Are Lead Magnets?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you enjoy watching a video rather than reading, here\u2019s the explainer video for our blog about lead magnets:<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Lead Magnets 101: Why You Need Them and How to Use Them - A video narrative of the EngageBay blog\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kl0dppK9HoI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A lead magnet is a \u201cfreebie\u201d such as an e-book or a cheat sheet or any other content upgrade that you offer your website visitors as an incentive in exchange for their contact information.<\/span><\/p>\n<p><strong>So,<\/strong><span style=\"font-weight: 400;\"><strong>&nbsp;why do you need a lead magnet?<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The lure of a free product is <a href=\"https:\/\/www.feedough.com\/the-psychology-of-free\/\">hard to resist<\/a>. Generally, visitors are more inclined to share their email addresses than any other details, which is why lead magnets are the most effective method of building a mailing list. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>For example, you can keep an e-book or a toolkit as your lead magnet.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When people enter their contact information such as their first name and email address and click the button on this type of lead magnet, they will receive a free download of the guide.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Websites will frequently deliver lead magnets in pop-ups, although we\u2019re seeing them more and more in blog posts, <\/span><span style=\"font-weight: 400;\">landing pages<\/span><span style=\"font-weight: 400;\">, Facebook ads, and even with <\/span><span style=\"font-weight: 400;\">Facebook Messenger chatbots<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once people provide their email, you can send the lead magnet directly to their inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great lead magnets help to build trust and authority, and also help you target your opt-in subscribers with email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what are some good lead magnet examples?&nbsp;<\/span><\/p>\n<blockquote><p><strong>Read also: <a href=\"https:\/\/www.engagebay.com\/blog\/beginners-guide-abcs-email-marketing\/\">The ABC&#8217;s Of Email Marketing<\/a><\/strong><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"5_Types_Of_Lead_Magnets_That_Get_Results\"><\/span><span style=\"font-weight: 400;\">5 Types Of Lead Magnets That Get Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a lot of different kinds of lead magnets and you can create your own new types too, but we&#8217;re sharing just five here because these ones have proved effective over decades of marketing efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Guides_or_Reports\"><\/span><span style=\"font-weight: 400;\">1. Guides or Reports<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Industry reports are one of the most popular ways to get people to share their information with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re a health &amp; wellness business, you can offer a guide that details a week-long workout routine or diet plan. This way, you generate interest and offer value to the customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your brand is built around marketing products, you can offer marketing guides like <a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-pricing\/\">HubSpot<\/a> does:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Ebooks\"><\/span><span style=\"font-weight: 400;\">2. Ebooks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ebooks are the best way to showcase your expertise without coming across as too salesy. You can provide detailed answers or solutions to a specific problem that your customers may be facing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do remember though: you want your ebook to be useful and actionable for the customer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Case_Studies\"><\/span><span style=\"font-weight: 400;\">3. Case Studies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Case studies act as social proof by highlighting customer experiences and showing real results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, they\u2019re detailed reviews or success stories about a past client or customer. These success stories are incredibly important because they build customer trust in your brand and demonstrate your usefulness. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Toolkit_or_Resource_Lists\"><\/span><span style=\"font-weight: 400;\">4. Toolkit or Resource Lists<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Educators often offer free toolkits for sharing process overview and methods to help users put ideas into designs. Similarly, you will find many DIY kits for making craft items. <\/span><\/p>\n<p><strong>A toolkit is a list of resources that contain insider information, tips, and industry hacks.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">At EngageBay, we share plenty of <\/span><a href=\"https:\/\/www.engagebay.com\/resources\/\"><span style=\"font-weight: 400;\">resource material<\/span><\/a><span style=\"font-weight: 400;\"> to help our users find information easily.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16816 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/Resources.jpg\" alt=\"Lead magnets on EngageBay\" width=\"1651\" height=\"923\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/Resources.jpg 1651w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/Resources-300x168.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/Resources-1024x572.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/Resources-768x429.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/Resources-1536x859.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/Resources-595xh.jpg 595w\" sizes=\"(max-width: 1651px) 100vw, 1651px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Free_courses\"><\/span><span style=\"font-weight: 400;\">5. Free courses<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to be an educator to create video tutorials or courses about your product. Visuals are an easy way to grab your visitor\u2019s attention. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why many companies are now using video visuals as their lead magnets.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a SaaS company can build an online course about a particular service or topic and send those videos to the inbox of those who signed up. Another option is to find B2B leads by scraping Google, use networking, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re instructional and helpful, and such lead magnets can convince your customers to sign up with you for the long term.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_Marketers_Use_Lead_Magnets\"><\/span><span style=\"font-weight: 400;\">Why Do Marketers Use Lead Magnets?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/medium.com\/social-media-selling-and-marketing\/customer-acquisition-is-harder-than-you-think-321faf42cb68\">Customer acquisition is possibly the hardest part<\/a> of growing a business. It\u2019s very difficult to capture someone\u2019s attention, especially given the endless sea of content.<\/span><\/p>\n<p>What does this have to do with lead magnets? A lead magnet is essentially an incentive that allows you to collect personal information by offering something useful in return.<\/p>\n<p><strong>A lead magnet ensures that <a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-model\/\">you\u2019re only capturing interested leads<\/a> &#8212; anybody who signs up for your newsletter, for example, has done so because they believe in the service you\u2019re providing. This is why small businesses need a lead magnet strategy.&nbsp;<\/strong><\/p>\n<p>The best lead magnets are those that give you an opportunity to continue nurturing a lead.<\/p>\n<p>Here are 3 key reasons why you should consider using lead magnets in your marketing strategy:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lead_magnets_help_you_build_a_strong_brand_image\"><\/span>Lead magnets help you build a strong brand image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your early site visitors will not be eager to give up personal information. The reason is that they don\u2019t know you. Especially in the very beginning, they have one question on their minds: \u201cWhat\u2019s in this for me?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to make sure that you nurture the relationship, build trust, maybe even offer a free trial and prove you\u2019re an authority in your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing free information, you\u2019re accomplishing a few things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This helps you show your potential customers that you\u2019re not just trying to get their money.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You prove that you know what you\u2019re doing and how to help them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It allows you to position yourself as an expert in your industry.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"You_can_personalize_and_target_your_marketing_with_lead_magnets\"><\/span>You can personalize and target your marketing with lead magnets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to create a generic lead magnet. You can offer special incentives or discounts based on which page visitors land on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can also create different lead magnets for different page categories.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lead_magnets_are_accessible_and_easy_to_understand\"><\/span>Lead magnets are accessible and easy to understand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The content you\u2019re offering as a lead magnet should be specific to your visitor\u2019s needs, and should also be easily digestible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re offering a case-study or an eBook, consider making it visually appealing. Include bullet points and flow charts to make the information as easy as possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The aim of the content is to provide instant gratification to your customer; the immediacy factor demonstrates the value you offer.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-lead\/\">Read also: What is a Lead? Overcoming Obstacles in Sales and Marketing Alignment<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Lead_Magnets_That_Convert\"><\/span><span style=\"font-weight: 400;\">How to Create Lead Magnets That Convert<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lead magnets don\u2019t have to be complex. If you\u2019re just starting out with creating a lead magnet funnel, then it\u2019s okay to keep it simple. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few questions to help you get started:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Who_are_your_ideal_customers\"><\/span>Who are your ideal customers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want your lead magnets to be personalized and targeted, then you have to identify your audience base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to iron out all the details just yet; as you start working on creating lead magnets, you will eventually have a solid idea of your <a href=\"https:\/\/www.engagebay.com\/blog\/buyer-persona\/\">buyer personas<\/a>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_their_pain_points\"><\/span>What are their pain points?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Think of some of the common obstacles your leads are experiencing. Your lead magnet should help them solve a problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you\u2019re a personal trainer and you know that a lot of people struggle with finding time for the gym, your lead magnet might offer quick workouts that they can do at home with no equipment.<\/span><\/p>\n<p><strong>Don\u2019t make this about what you want them to know. Make it about what they want to know.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Your lead magnet should address something they care about and need help with.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_you_help_them_now\"><\/span>How can you help them now?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t want to create a lead magnet that\u2019s going to solve people\u2019s problems six months down the line. If you want your lead magnets to convert, they need to provide instant gratification.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our previous lead magnet example with the personal trainer, leads can opt in to receive that freebie and start exercising from home immediately, if they want.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give your leads a quick and simple win.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_kind_of_content_format_would_work_best\"><\/span>What kind of content format would work best?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve understood your customers and what their needs are, focus on which content format would work best.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using our personal trainer example, cheat sheets and workout templates would do the trick because it provides immediacy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The kind of content format you choose also depends on what the buyer\u2019s journey looks like. If they\u2019re still in the awareness stage, video demos or short pagers can help generate interest.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more clarity, the below infographic lays out the correlation between content and <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-process\/\">lead generation<\/a>.<\/span><\/p>\n<figure style=\"width: 960px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"http:\/\/umamimarketing.com\/wp-content\/uploads\/2017\/03\/Buyers_Journey_and_Content.jpg\" alt=\"Lead magnets awareness chart\" width=\"960\" height=\"540\"><figcaption class=\"wp-caption-text\"><em>Source: Umami Marketing<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"What_action_do_you_want_your_leads_to_take\"><\/span>What action do you want your leads to take?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After creating a lead magnet and using it to grow your <a href=\"https:\/\/www.engagebay.com\/blog\/grow-email-list\/\">email list<\/a>, the next step is to find out what you want to happen once someone finishes using your freebie.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want them to schedule a free phone consultation? Or purchase something using a coupon code? <\/span><\/p>\n<p><strong>Your lead magnet should prompt recipients to take definite action.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This will help you further <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">nurture your leads<\/a>, move the relationship forward, and continue encouraging people to do business with you.<\/span><\/p>\n<blockquote><p><em><strong>Read also: <a href=\"https:\/\/www.engagebay.com\/blog\/how-to-build-seductive-lead-capture-landing-pages\/\">How to Build Incisive Lead Capture Pages<\/a><\/strong><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Launch_Your_Lead_Magnet\"><\/span><span style=\"font-weight: 400;\">How Do You Launch Your Lead Magnet?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating the lead magnet is often the easiest part. It\u2019s getting people to sign up for the lead magnet that proves to be tricky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few suggestions to help you get people to sign up for your lead magnets.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promote_it_on_social_media\"><\/span><span style=\"font-weight: 400;\">Promote it on social media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once your lead magnet is ready, post the opt-in page across all your social media platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s evergreen content, make a plan to promote it on a regular basis, even a few times a week.<\/span><\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.dribbble.com\/users\/1894420\/screenshots\/14081921\/media\/830e4e7bfa67b2ab8142a42cd456914c.gif\" alt=\"Lead magnet from Dribble\" width=\"800\" height=\"600\"><figcaption class=\"wp-caption-text\"><em>Source: Dribble.com<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Utilize_all_the_features_the_various_platforms_offer\"><\/span><span style=\"font-weight: 400;\">Utilize all the features the various platforms offer<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For instance, you can post on your Instagram feed, but don\u2019t forget the stories feature. IG Stories are a great way to put your content at the very top of people\u2019s feeds and increase its visibility.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a great way to build organic traffic to your website without spending the big bucks.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Send_an_email_blast\"><\/span><span style=\"font-weight: 400;\">Send an email blast<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We know we said you can use lead magnets to get new email addresses, but the people already on your list might very well be interested in the free or perceived value you\u2019re providing via the lead magnet.&nbsp;<\/span><\/p>\n<p>This is also an effective way of ensuring a good brand recall. Send an email blast to old subscribers with new lead magnets and you have a good chance of cross-selling or upselling, at no or little cost.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"font-weight: 400;\">Wrap Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not many businesses are taking full advantage of lead magnets. However, once you start thinking outside the box and get working on your lead magnet, the results might just blow you away.<\/span><\/p>\n<p><strong>Once you understand how lead magnets convert leads into paying customers, you\u2019ll definitely need a <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation platform<\/a> that will keep up with all that work.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where we come in. <\/span><a href=\"https:\/\/www.engagebay.com\/customer-journey-to-success\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a> <span style=\"font-weight: 400;\">is perfect for small businesses looking to organize contact information, generate and manage leads, track sales deals, and build meaningful relationships.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <a href=\"https:\/\/sourceforge.net\/software\/product\/EngageBay\/\">customers love us<\/a>, and we&#8217;re sure you will too. Reach out to us and we\u2019ll set up a demo.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You don\u2019t have to be an established business to know how important it is to generate leads. Now, there are [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":26172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[38,78,76,4892,245,52,4893],"class_list":["post-11993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-landing-page","tag-lead-generation","tag-lead-magnet-ideas","tag-lead-magnets","tag-marketing-automation","tag-types-of-lead-magnets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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