{"id":12628,"date":"2021-03-15T12:07:34","date_gmt":"2021-03-15T12:07:34","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=12628"},"modified":"2025-12-19T11:33:34","modified_gmt":"2025-12-19T11:33:34","slug":"permission-based-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/","title":{"rendered":"What is Permission-Based Marketing &#038; How Does it Work? (Examples)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketing is evolving rapidly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should adapt to the changes and benefit or get crushed by the competition.<\/span><\/p>\n<p><b>The truth is consumers are getting smarter in their decision-making processes.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gone are the days when companies tell them the products to buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re listening to several online channels, getting recommendations from other consumers, and leveraging word-of-mouth marketing now than ever.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><span style=\"font-weight: 400;\">Several studies are showing that consumers want to be interacted and engaged with. They want to be involved in and support your cause.\u00a0<\/span><\/p>\n<p><b>This is earned media at its best<\/b><span style=\"font-weight: 400;\"> &#8212; and it\u2019s predicted to be more important than owned or paid media in the next 5 years.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12632 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketing-stats.png\" alt=\"marketing-stats\" width=\"624\" height=\"401\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketing-stats.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketing-stats-300x193.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketing-stats-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><b>As an online marketer, it\u2019s time to start listening to your target audience. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Stop shouting at them, that\u2019s interruptive &#8212; and it could ruin your chances of scaling your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since consumers are now selective in their choice of products, services, and experiences, you need to embrace <strong>permission-based marketing<\/strong>.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#What_is_Permission-Based_Marketing\" >What is Permission-Based Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#Permission_Marketing_vs_Interruptive_Marketing\" >Permission Marketing vs. Interruptive Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#Permission_Marketing_vs_Permission_Advertising\" >Permission Marketing vs. Permission Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#Benefits_of_Permission-Based_Marketing_Is_It_Worth_It\" >Benefits of Permission-Based Marketing (Is It Worth It?)\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#1_Customer_loyalty\" >1. Customer loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#2_Generate_targeted_leads\" >2. Generate targeted leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#3_Increased_relevance\" >3. Increased relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#4_Lower_cost_higher_return\" >4. Lower cost, higher return<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#Permission-Based_Email_Marketing_Best_Practices\" >Permission-Based Email Marketing Best Practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#i_Get_permission_first\" >i. Get permission first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#ii_Be_clear_about_what_people_are_getting\" >ii. Be clear about what people are getting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#iii_Never_purchase_a_contact_list\" >iii. Never purchase a contact list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#iv_Never_hide_the_%E2%80%9Copt-out%E2%80%9D_button_or_link\" >iv. Never hide the \u201copt-out\u201d button or link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#v_Stop_sending_too_many_emails\" >v. Stop sending too many emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#Permission-based_Marketing_Examples\" >Permission-based Marketing Examples\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#1_Webinars\" >1. Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#2_Opt-in_forms\" >2. Opt-in forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#3_Loyalty_cards\" >3. Loyalty cards<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_Permission-Based_Marketing\"><\/span><span style=\"font-weight: 400;\">What is Permission-Based Marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The term \u201c<strong>Permission marketing<\/strong>\u201d was coined by Seth Godin, the renowned author, and marketer in his book by the same title.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12635 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/permission-marketing.jpg\" alt=\"permission-marketing\" width=\"940\" height=\"490\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/permission-marketing.jpg 940w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/permission-marketing-300x156.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/permission-marketing-768x400.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/permission-marketing-595xh.jpg 595w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It was in early 1999 when online marketing was gaining a lot of attention.<\/span><\/p>\n<blockquote><p><b><i>Permission marketing (or permission-based marketing) simply refers to a type of marketing strategy where brands focus on getting consumers\u2019 permission before they can send them additional information or serve them promotional offers.\u00a0\u00a0<\/i><\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever signed up to receive product updates, followed a brand or marketer on Twitter, or entered your phone number to test a software demo, you\u2019re already involved in<strong> permission-based marketing<\/strong>, which can be either:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implicit permission<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explicit permission<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In <strong>explicit permission<\/strong>, the user decides to physically (i.e., by inputting their email address or phone) receive marketing content from a brand or company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re involved in <a href=\"https:\/\/www.engagebay.com\/blog\/cold-calling-tips\/\">cold calling<\/a> or using a predictive dialer, you still need some form of permission before engaging with prospects on the phone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talking about <strong>explicit permission<\/strong>, here\u2019s a good example from Michael Hyatt\u2019s Quick Win newsletter where users are expected to fill out the form deliberately:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12636 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/michael-hyatt.png\" alt=\"michael-hyatt\" width=\"945\" height=\"514\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/michael-hyatt.png 945w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/michael-hyatt-300x163.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/michael-hyatt-768x418.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/michael-hyatt-595xh.png 595w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While in <strong>Implicit permission marketing<\/strong>, the user is expected to pre-check opt-in boxes on forms, which they can uncheck if they choose not to receive marketing or promotional messages from the company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you operate within the health and finance industries, it\u2019s important to be careful of the type of content you share with people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, health practices that send out medical alerts to people must first get express permission from patients before they can do so. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implicit or implied permission like the one below isn\u2019t enough.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12637 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/eofire.png\" alt=\"eofire\" width=\"781\" height=\"481\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/eofire.png 781w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/eofire-300x185.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/eofire-768x473.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/eofire-595xh.png 595w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Note:<\/strong>\u00a0 New privacy regulations like GDPR no longer count <strong>implicit permissions<\/strong> (checking a box or clicking a button) on forms, the user has to enter their contact information willingly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Permission_Marketing_vs_Interruptive_Marketing\"><\/span><span style=\"font-weight: 400;\">Permission Marketing vs. Interruptive Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So how does <strong>permission marketing<\/strong> differ from <strong>interruptive marketing<\/strong>? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, the purpose of <strong>interruptive marketing<\/strong> isn\u2019t to get permission from users before they get marketing messages.\u00a0<\/span><\/p>\n<p><b>Sometimes, this type of marketing can be intrusive and annoying.<\/b><span style=\"font-weight: 400;\"> Because users never asked for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some examples of these <strong>interruptive campaigns<\/strong> included display ads, bulk email to purchased email addresses, sponsored content on social media, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several <\/span><span style=\"font-weight: 400;\">digital marketing courses<\/span><span style=\"font-weight: 400;\"> on Udemy and Coursera that will keep you up-to-date on the right way to approach this type of marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t neglect them.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/>Boost your marketing success with the ultimate powerful strategies \u2013 dive into our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">in-depth guide<\/a> today! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f680.svg\" alt=\"\ud83d\ude80\" \/><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Permission_Marketing_vs_Permission_Advertising\"><\/span><span style=\"font-weight: 400;\">Permission Marketing vs. Permission Advertising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Where is the thin line between <strong>permission marketing<\/strong> and <strong>permission advertising<\/strong>?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, when we\u2019re referring to <strong>permission marketing<\/strong>, we\u2019re more concerned about using free methods to get customers and retain them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could also entail getting permission from customers before using their content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Infinite Recovery, a medical practice that offers recovery services in its Austin detox center asks patients to send their recovery stories and indicate if they would love to share it to encourage new patients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the recovery stories:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12638 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/recovery-stories-1024x324.png\" alt=\"recovery-stories\" width=\"1024\" height=\"324\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/recovery-stories-1024x324.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/recovery-stories-300x95.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/recovery-stories-768x243.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/recovery-stories-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/recovery-stories.png 1066w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, permission advertising uses paid advertising methods such as Retargeting ads, <\/span><i><span style=\"font-weight: 400;\">which involves getting some form of permission before sending the same message, content, or display ad to the same customer who didn\u2019t take action when they first saw it.[<\/span><\/i><a href=\"https:\/\/retargeter.com\/what-is-retargeting-and-how-does-it-work\/\"><i><span style=\"font-weight: 400;\">*<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12639 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/happy-customers.png\" alt=\"happy-customers\" width=\"624\" height=\"281\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/happy-customers.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/happy-customers-300x135.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/happy-customers-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Permission-Based_Marketing_Is_It_Worth_It\"><\/span><span style=\"font-weight: 400;\">Benefits of Permission-Based Marketing (Is It Worth It?)\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Is there any value in investing time and resources into what customers want to see? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, there are tremendous benefits, which include:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Customer_loyalty\"><\/span><span style=\"font-weight: 400;\">1. Customer loyalty<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to Inc., loyal customers spend 67% more than new ones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a lot easier to build loyalty when you serve your existing customers exactly what they want to eat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best stewards and waiters only serve the right meals (as requested by the customer).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">build customer loyalty<\/a>, you must listen to their words, observe their behaviors, monitor their actions on your website and wherever you\u2019re sharing your brand messages.\u00a0<\/span><\/p>\n<p>Tools like <a href=\"https:\/\/usercentrics.com\/guides\/server-side-tagging\/google-ads-server-side-tracking\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Google Ads server side tracking<\/a>, in combination with consent management platforms like Usercentrics, allow marketers to reliably collect user interaction data while respecting permissions, helping optimize campaigns and make action-based decisions.<\/p>\n<p><span style=\"font-weight: 400;\">In addition to loyalty, you\u2019ll also build a brand reputation, establish stronger client relationships, and record increased <a href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-strategies\/\">customer engagement<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce brands are strengthening their customer loyalty by offering free shipping, coupon codes, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A favorite example of mine is how 3Wishes, a clothing and costume eCommerce store offers 60% discount to its existing customers to encourage them.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12640 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/3wishes-discount.jpg\" alt=\"3wishes-discount\" width=\"600\" height=\"345\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/3wishes-discount.jpg 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/3wishes-discount-300x173.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/3wishes-discount-595xh.jpg 595w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Generate_targeted_leads\"><\/span><span style=\"font-weight: 400;\">2. Generate targeted leads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aside from getting new leads, you\u2019re assured of the quality because when people opt-in to your <a href=\"https:\/\/www.engagebay.com\/blog\/grow-email-list\/\">email list<\/a>, they\u2019re showing a keen interest to learn more about your brand, your services, and your culture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It goes beyond buying products from you, they also get to experience a new lease of life. <\/span><\/p>\n<p><b><i>That\u2019s why it\u2019s important to always use lead magnets<\/i><\/b><span style=\"font-weight: 400;\"> (e.g., eBooks, email courses, white paper, free trials) to entice the prospect and get them to trust you.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12641 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/lead-magnet.png\" alt=\"lead-magnet\" width=\"1024\" height=\"605\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/lead-magnet.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/lead-magnet-300x177.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/lead-magnet-768x454.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/lead-magnet-595xh.png 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once the trust has been established, it\u2019d be easier to get them to subscribe to your email list.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Increased_relevance\"><\/span><span style=\"font-weight: 400;\">3. Increased relevance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you want to earn respect in your industry?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then embrace <strong>permission-based marketing<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, only send your marketing messages to customers who need them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Eachnight.com, a brand that sells mattresses engages its customers by publishing exclusive sleep studies to help them sleep better. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When customers are aware of the importance of better sleep, they will be considering getting a new mattress.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12642 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/sleep-studies.png\" alt=\"sleep-studies\" width=\"769\" height=\"483\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/sleep-studies.png 769w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/sleep-studies-300x188.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/sleep-studies-595xh.png 595w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you successfully convince consumers to subscribe to your marketing communications, they will be excited to do so if those messages are relevant to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the words of Kayla Carmichael:\u00a0<\/span><\/p>\n<blockquote><p><b><i>If you sign up for Starbucks Rewards, it\u2019s likely because you love their drinks and think the incentive of earning points for each vanilla latte you buy is a pretty good deal.<\/i><\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">When your marketing messages are more relevant and tailored to the needs of the visitor, then they are more meaningful and helpful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes the visitor more likely to click and engage with them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why personalization and relevance go hand in hand in influencing buying decisions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Lower_cost_higher_return\"><\/span><span style=\"font-weight: 400;\">4. Lower cost, higher return<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What do you think would happen to your ROI if your messages reach the right people? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019d skyrocket, I\u2019m sure!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Relevant messages not only lead to high ToFU (Top of the Funnel) marketing KPIs like brand awareness, CTRs, and page views, you\u2019ll record increased return as your messages smoothly progress through the funnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why companies that excel at \u2018<a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">Lead nurturing<\/a>\u2019 acquire 50% more sales-ready leads while reducing the cost of acquisition by 33%, according to Invespcro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t matter what industry you\u2019re in, driving qualified leads to your <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/marketing-funnel-guide\/\"><span style=\"font-weight: 400;\">marketing funnel<\/span><\/a><span style=\"font-weight: 400;\"> is the proven way to <\/span><span style=\"font-weight: 400;\">make more money<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies like Hotjar, Addjoi, and Marketo run online campaigns that are aimed at attracting only the right people. It\u2019s all about the messaging!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the Facebook ad below only targets companies that are interested in social media marketing, and not blogging.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12643 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketo.png\" alt=\"marketo\" width=\"1024\" height=\"465\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketo.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketo-300x136.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketo-768x349.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketo-595xh.png 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Permission-Based_Email_Marketing_Best_Practices\"><\/span><span style=\"font-weight: 400;\">Permission-Based Email Marketing Best Practices<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately,<strong> permission-based marketing<\/strong> is driven by <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you send the right <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">follow-up emails<\/a> to subscribers who have asked for them, you\u2019ll enjoy the benefits of higher open and click-through rates (CTRs).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This gives you the chance to drive traffic to your website and boost sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means a higher ROI for your marketing efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, here are some <a href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-best-practices\/\">email marketing best practices<\/a> to keep in mind if you want to excel as a <strong>permission-based marketer<\/strong>:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"i_Get_permission_first\"><\/span><span style=\"font-weight: 400;\">i. Get permission first<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The importance of getting express permission from the visitor\/potential customer to send them marketing messages cannot be over-emphasized.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12644 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/do-you-have-permission.png\" alt=\"do-you-have-permission\" width=\"702\" height=\"476\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/do-you-have-permission.png 702w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/do-you-have-permission-300x203.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/do-you-have-permission-595xh.png 595w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the pillar of every thoughtful <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategy<\/a> &#8212; and should take it to heart. Get express permission first, then <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">send emails<\/a> with confidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rule applies whether you\u2019re a WordPress blogger or you\u2019re driving sales to your Shopify website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let users give you a \u2018go ahead\u2019 first before you start sending emails.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ii_Be_clear_about_what_people_are_getting\"><\/span><span style=\"font-weight: 400;\">ii. Be clear about what people are getting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Never send content that users don\u2019t find useful. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When someone opts into your email list, your <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">welcome emails<\/a> and follow-up emails must tell recipients who you are, how many emails to expect, and how often these emails will arrive at their inboxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Brian Dean tells the visitor exactly what they will get from his newsletter.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12645 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/backlinko-1024x545.png\" alt=\"backlinko\" width=\"1024\" height=\"545\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/backlinko-1024x545.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/backlinko-300x160.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/backlinko-768x409.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/backlinko-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/backlinko.png 1111w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Email frequency is critical.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If your email stated the frequency to be twice per week, weekly, monthly, or yearly, the subscriber can decide to opt-out if they\u2019re uncomfortable with it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, they should be able to opt-out at any time (which means you no longer have permission to send messages).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, make sure you let the recipients know the type of content they should expect from you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since they signed up for a specific piece of content, if the ongoing content doesn\u2019t appeal to them, they have the right to opt-out of the email list.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"iii_Never_purchase_a_contact_list\"><\/span><span style=\"font-weight: 400;\">iii. Never purchase a contact list<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you spend hundreds or thousands of dollars to buy an email list that you never built from scratch, you don\u2019t have permission to send marketing messages to those recipients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no shortcut or easy way around it.<\/span><i><span style=\"font-weight: 400;\"> \u201cBuying an email list is illegal, it\u2019s a bad digital marketing karma,\u201d <\/span><\/i><span style=\"font-weight: 400;\">says Emil Kristensen.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12646 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/never-buy-email-list-1024x437.jpg\" alt=\"never-buy-email-list\" width=\"1024\" height=\"437\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/never-buy-email-list-1024x437.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/never-buy-email-list-300x128.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/never-buy-email-list-768x328.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/never-buy-email-list-1536x656.jpg 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/never-buy-email-list-2048x874.jpg 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/never-buy-email-list-595xh.jpg 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since the people on the \u2018purchased\u2019 contact list haven\u2019t given you express permission to email them, how do you think they will be interested in what you have to offer? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s quite slim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Purchasing an email or contact list is worthless. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Worse, it\u2019s the easiest shortcut to damage your brand\u2019s reputation when you send emails to people without their explicit permission.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although established companies like Amazon, Bluehost, Starbucks, and the like can afford to purchase a huge email list, yet, they chose to build from scratch by making it a lot easier for users to get started quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bluehost offers one of the cheapest hosting plans to entice website owners to sign up today.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12647 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/bluehost-1024x492.png\" alt=\"bluehost\" width=\"1024\" height=\"492\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/bluehost-1024x492.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/bluehost-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/bluehost-768x369.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/bluehost-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/bluehost.png 1287w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"iv_Never_hide_the_%E2%80%9Copt-out%E2%80%9D_button_or_link\"><\/span><span style=\"font-weight: 400;\">iv. Never hide the \u201copt-out\u201d button or link<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In <strong>permission-based marketing<\/strong>, keep in mind that people have the right to unsubscribe from your mailing list. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, we\u2019d all be excited if nobody ever opted out of our marketing emails, but it never happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s hard to get people to subscribe to your email list, <\/span><b>you must not take control from there.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">They reserve the right to leave whenever they feel that your content is no longer useful to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot, for example, ensures that the \u201cunsubscribe\u201d link is visible on every email sent.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12648 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/huspot.png\" alt=\"huspot\" width=\"624\" height=\"136\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/huspot.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/huspot-300x65.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/huspot-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll hurt your brand if you clutter their inbox with unwanted emails. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your emails could be marked as spam if subscribers can\u2019t find the <\/span><b><i>\u201cclick here to unsubscribe\u201d<\/i><\/b><span style=\"font-weight: 400;\"> link or button.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too many spam complaints will lead to some serious problems with your email service provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter the <a href=\"https:\/\/www.engagebay.com\/blog\/types-of-email-that-boost-email-marketing-roi\/\">type of emails<\/a> (welcome, product updates, promotional emails, cart abandonment emails) you send, make the opt-out button easily accessible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might even remind them that they can unsubscribe if they\u2019re no longer happy with your content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t remind them often, though, every other month is fine.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"v_Stop_sending_too_many_emails\"><\/span><span style=\"font-weight: 400;\">v. Stop sending too many emails<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the major reasons 78% of people unsubscribe from brand emails is because of too many emails, according to this study.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Funny enough, 18% of people are <\/span><b>yet to unsubscribe<\/b><span style=\"font-weight: 400;\">, not because the emails are great, it\u2019s because they\u2019re too busy to hit the opt-out button.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12649 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketing-chart.png\" alt=\"marketing-chart\" width=\"624\" height=\"347\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketing-chart.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketing-chart-300x167.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/marketing-chart-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><b>Aggressive email marketing is bound to fail.\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aside from having your emails marked as spam, you\u2019ll successfully dent your brand and annoy potential customers with too much information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m talking about the same people who have initially indicated an interest in your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In any form of marketing (email included), quality is always better than quantity if you want to maximize ROI. Think about it.\u00a0<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Permission-based_Marketing_Examples\"><\/span><span style=\"font-weight: 400;\">Permission-based Marketing Examples\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To help you understand what permission-based marketing <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> looks like in the real world, here are some examples for your inspiration:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Webinars\"><\/span><span style=\"font-weight: 400;\">1. Webinars<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Webinars are arguably one of the subtle ways you can \u2018nudge\u2019 the right people to permit you to send them email marketing messages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you use one of the <a href=\"https:\/\/www.livewebinar.com\/blog\/webinar-marketing\/11-best-webinar-platforms-in-2021\">best webinar software platforms<\/a> (such as WebinarJam, Zoom, EverWebinar), it becomes pretty easy to <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-webinar-and-how-to-use-it-for-lead-generation\/\">host a webinar<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s even easier to set up a webinar page compared to packaging a white paper.<\/span><\/p>\n<p><b>Savvy brands are leveraging on the subtle nature of educational webinars to win new leads and customers.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Unbounce, for example, hosts webinars several times a month &#8212; where landing page complexities are simplified.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They have used webinars to gather together digital marketing experts to join and participate in a lot of useful and interesting webinars. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What a great way to deliver the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">best customer experiences<\/a>?<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12650 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/unbounce-webinar.jpg\" alt=\"unbounce-webinar\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/unbounce-webinar.jpg 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/unbounce-webinar-300x150.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/unbounce-webinar-768x384.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/unbounce-webinar-595xh.jpg 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The webinar content is high-standard, presented by industry-leading experts, and they\u2019re geared towards a specific target demographic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a <\/span><span style=\"font-weight: 400;\">teacher<\/span><span style=\"font-weight: 400;\">, freelancer, or digital marketer, webinars can help you educate, inform, or inspire your target audience and sell your products\/services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinars are also handy for remote working teams &#8212; for education, reviews, brainstorming, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Opt-in_forms\"><\/span><span style=\"font-weight: 400;\">2. Opt-in forms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I\u2019m sure you have seen or used opt-in forms on your <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\"><span style=\"font-weight: 400;\">landing pages<\/span><\/a><span style=\"font-weight: 400;\"> and blogs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They obey <strong>permission-based email marketing<\/strong> rules.\u00a0<\/span><\/p>\n<blockquote><p><strong>Confirm customer interest level by adding an additional step to the email subscription opt-in process with the double opt-in feature in EngageBay.<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12651 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/double-opti-email.png\" alt=\"double-opti-email\" width=\"500\" height=\"414\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/double-opti-email.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/double-opti-email-300x248.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A typical opt-in form uses a <a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/\">lead magnet<\/a> (an eBook, training video, free email course, free trial, etc.) to inform the user of what they stand to gain if they subscribe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In turn, it also shows what type of emails (informational, promotional offers, news) they can expect to receive in their inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On most web pages, the opt-in will appear on some part of the page with a striking CTA like \u201csubscribe here\u201d or \u201cSign up for our mailing list\u201d to learn more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website visitors expect a particular thing when they arrive. <a href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\">Opt-in campaigns<\/a> tell exactly what the user is getting into even before they enter their email address.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This would greatly reduce unsubscribes and prevent violations of the GDPR or the CCPA &#8212; if you\u2019re operating in California.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Loyalty_cards\"><\/span><span style=\"font-weight: 400;\">3. Loyalty cards<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Loyalty cards embrace the concept of <strong>permission-based marketing<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When users sign up for a loyalty program, they willingly enter their contact information and permit the brand to use that information to send them promotional offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Virgin Atlantic Flying Club, among other airlines, is creatively using this marketing strategy to get user permission before sending promotional offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal is to help travelers earn miles and then use them for future flights. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is typical of any airline, but Virgin Atlantic goes the extra (high) mile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s Flying Club (a customer loyalty program) lets members earn tier points. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is divided into three loyalty tiers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Club Red<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Club Silver<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Club Gold<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these tiers offers specific benefits to members that are loyal and committed to flying with Virgin Atlantic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, <\/span><b>the brand\u2019s ultimate goal<\/b><span style=\"font-weight: 400;\"> is to hook the members to continue using their services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There will be benefits at the early stages. In general, though, the brand benefits the most.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having understood what <strong>permission-based marketing<\/strong> is, how it works, its benefits, and some real-world examples, it\u2019s time to add it to your online marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use email marketing to power every aspect of your <strong>permission-based marketing campaign<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of how you\u2019re driving visitors to your website, blogs, videos, landing pages, and even paid ads, you\u2019d achieve optimal results if you engage people via emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Permission-based email marketing<\/strong> is the secret to building trust and relationships with your target audience.<\/span><b> <\/b><\/p>\n<p>As you send targeted content to the people who have asked for it, you\u2019re increasing your chances of getting <strong>better email open and click-through rates<\/strong>.<\/p>\n<p><span style=\"font-weight: 400;\">With loyal customers, you\u2019ll continually experience high<\/span><b> ROI in your digital marketing strategy.<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Permission-based marketing<\/strong> is tough, I\u2019ll not lie to you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you develop a long-term marketing strategy and put the customer first, you\u2019ll elevate your business to the next level, and make more money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d love to hear from you. <\/span><\/p>\n<p><b><i>Do you use permission-based marketing techniques to attract leads and sales? <\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Please share your comments below.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><strong>Author Bio:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Burkhard Berger is the founder of awesomex\u2122. You can follow him on his journey from 0 to 100,000 monthly visitors on<\/span> <span style=\"font-weight: 400;\">www.awesomex.com<\/span><span style=\"font-weight: 400;\">. His articles include some of the best growth hacking strategies and digital scaling tactics that he has learned from his own successes and failures.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is evolving rapidly. You should adapt to the changes and benefit or get crushed by the competition. The truth [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[5157,5156],"class_list":["post-12628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-permission-marketing","tag-permission-based-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Permission-Based Marketing &amp; How Does it Work? (Examples)<\/title>\n<meta name=\"description\" content=\"In this article, we will talk about permission-based marketing, how it works &amp; also included a couple of examples for your inspiration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Permission-Based Marketing &amp; How Does it Work? (Examples)\" \/>\n<meta property=\"og:description\" content=\"In this article, we will talk about permission-based marketing, how it works &amp; also included a couple of examples for your inspiration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-15T12:07:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T11:33:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/permission-marketing-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RMS Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RMS Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/permission-based-marketing\/\"},\"author\":{\"name\":\"RMS Roy\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ee26d379d8311c3d7a252beb87ccbc7d\"},\"headline\":\"What is Permission-Based Marketing &#038; How Does it Work? 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