{"id":12659,"date":"2026-09-07T06:15:12","date_gmt":"2026-09-07T06:15:12","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=12659"},"modified":"2026-09-07T10:17:25","modified_gmt":"2026-09-07T10:17:25","slug":"hubspot-vs-mailchimp-vs-engagebay","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/","title":{"rendered":"HubSpot vs Mailchimp vs EngageBay 2026: Features, Pricing &#038; Best Use Cases"},"content":{"rendered":"<p data-start=\"89\" data-end=\"363\"><strong>Last updated:<\/strong> 7 September 2026<\/p>\r\n<p>If you\u2019re researching <strong>HubSpot vs Mailchimp vs EngageBay in 2026<\/strong>, you\u2019re not just picking an email tool anymore \u2014 you\u2019re choosing a complete <strong>CRM + marketing automation ecosystem<\/strong> that will shape how your business captures leads, nurtures customers, and scales revenue.<\/p>\r\n<p>The landscape has shifted.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li><strong>HubSpot<\/strong> has doubled down on AI-powered CRM, predictive analytics, and enterprise scalability \u2014 and its seat-based, contact-based pricing has become sharper and more granular in the process.<\/li>\r\n<li><strong>Mailchimp<\/strong> has evolved beyond email into a broader marketing platform with AI content tools and deeper eCommerce features, even as it has tightened what its free plan offers.<\/li>\r\n<li><strong>EngageBay<\/strong> continues positioning itself as the affordable, all-in-one CRM alternative built specifically for startups and SMBs, with per-user pricing that stays predictable as teams grow.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>So the real question in 2026 isn\u2019t <em>\u201cWhich email software is best?\u201d<\/em><\/strong><\/p>\r\n<p><strong>It\u2019s:<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Which platform gives you <strong>AI-enabled growth without runaway costs?<\/strong><\/li>\r\n<li>Which tool scales with your team \u2014 not just your contact list?<\/li>\r\n<li>And which one delivers the <strong>best ROI per dollar spent?<\/strong><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>In this updated comparison, we\u2019ll break down:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Core CRM capabilities<\/li>\r\n<li>AI &amp; automation maturity (2026 updates)<\/li>\r\n<li>Email marketing depth<\/li>\r\n<li>Integrations &amp; omnichannel tools<\/li>\r\n<li>Real pricing impact as you scale, using each vendor\u2019s current published rates<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>Then we\u2019ll help you choose the right platform based on your actual business stage \u2014 not marketing hype.<\/p>\r\n<p data-start=\"1335\" data-end=\"1438\"><\/p>\r\n<p>Before we proceed, here&#8217;s a quick feature\/plan comparison table that will give you a clearer glimpse of the details discussed below.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Quick_Comparison_HubSpot_vs_Mailchimp_vs_EngageBay_2026_Snapshot\"><\/span><span style=\"color: #339966;\">Quick Comparison: HubSpot vs Mailchimp vs EngageBay (2026 Snapshot)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Quick_Comparison_HubSpot_vs_Mailchimp_vs_EngageBay_2026_Snapshot\" >Quick Comparison: HubSpot vs Mailchimp vs EngageBay (2026 Snapshot)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Whats_Changed_in_2026_And_Why_It_Matters\" >What\u2019s Changed in 2026 (And Why It Matters)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#What_Is_HubSpot\" >What Is HubSpot?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Is_HubSpot_CRM_Free\" >Is HubSpot CRM Free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Whats_Inside_HubSpot_Marketing_Hub_2026\" >What\u2019s Inside HubSpot Marketing Hub (2026)?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#What_Is_Mailchimp\" >What Is Mailchimp?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#What_Is_EngageBay\" >What Is EngageBay?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Whats_Inside_EngageBays_Marketing_Bay_2026\" >What\u2019s Inside EngageBay\u2019s Marketing Bay (2026)?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot_vs_Mailchimp_vs_EngageBay_2026_Features_Pricing_AI_Comparison\" >HubSpot vs Mailchimp vs EngageBay (2026): Features, Pricing &amp; AI Comparison<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2026_Features_Matrix_HubSpot_vs_Mailchimp_vs_EngageBay\" >2026 Features Matrix: HubSpot vs Mailchimp vs EngageBay:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Email_Templates_AI_Content_Tools_2026\" >Email Templates &amp; AI Content Tools (2026)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp\" >Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay\" >EngageBay<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Landing_page_and_form_builders\" >Landing page and form builders<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot-2\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp-2\" >Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay-2\" >EngageBay<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Marketing_Automation_AI_Workflows\" >Marketing Automation &amp; AI Workflows<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot_Enterprise-Level_AI_Automation\" >HubSpot (Enterprise-Level AI Automation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp_Email-Centric_Automation\" >Mailchimp (Email-Centric Automation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay_All-in-One_Workflow_Automation\" >EngageBay (All-in-One Workflow Automation)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#CRM_Capabilities_Free_vs_Scalable\" >CRM Capabilities (Free vs Scalable)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot_CRM_Free_but_Tier-Gated_AI\" >HubSpot CRM (Free but Tier-Gated AI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp_CRM_Marketing-Focused\" >Mailchimp CRM (Marketing-Focused)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay_CRM_Free_Fully_Integrated\" >EngageBay CRM (Free &amp; Fully Integrated)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Integrations_Ecosystem\" >Integrations &amp; Ecosystem<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot-3\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp-3\" >Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay-3\" >EngageBay<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2026_Pricing_Comparison_Scalability_Matters\" >2026 Pricing Comparison (Scalability Matters)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot_Pricing_CRM_Marketing_Sales_Service\" >HubSpot Pricing (CRM + Marketing + Sales + Service)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#1_HubSpot_CRM_Suite_%E2%80%94_Free\" >1. HubSpot CRM Suite \u2014 Free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2_Starter_Plans\" >2. Starter Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#3_Professional_Plans\" >3. Professional Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#4_Enterprise_Plans\" >4. Enterprise Plans<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp_pricing_Email-First_Marketing_Stack\" >Mailchimp pricing (Email-First &amp; Marketing Stack)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#1_Free_Plan\" >1. Free Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2_Essentials_Plan\" >2. Essentials Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#3_Standard_Plan\" >3. Standard Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#4_Premium_Plan\" >4. Premium Plan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay_pricing_All-in-One_CRM_Marketing\" >EngageBay pricing (All-in-One CRM + Marketing)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#1_Free_Plan-2\" >1. Free Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2_Basic_Plan\" >2. Basic Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#3_Growth_Plan\" >3. Growth Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#4_Pro_Plan\" >4. Pro Plan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2026_Pricing_Comparison_%E2%80%94_Key_Takeaways\" >2026 Pricing Comparison \u2014 Key Takeaways<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot_vs_Mailchimp_vs_EngageBay_The_Winner_in_2026\" >HubSpot vs Mailchimp vs EngageBay: The Winner in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#When_HubSpot_Wins\" >When HubSpot Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#When_Mailchimp_Wins\" >When Mailchimp Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#When_EngageBay_Wins\" >When EngageBay Wins<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Final_Verdict_Which_Platform_Should_You_Choose\" >Final Verdict: Which Platform Should You Choose?<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<table width=\"100%\">\r\n<thead>\r\n<tr>\r\n<td>\r\n<p>Feature<\/p>\r\n<\/td>\r\n<td>\r\n<p>HubSpot<\/p>\r\n<\/td>\r\n<td>\r\n<p>Mailchimp<\/p>\r\n<\/td>\r\n<td>\r\n<p>EngageBay<\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p><strong>Free CRM<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Yes (robust but tier-limited features)<\/p>\r\n<\/td>\r\n<td>\r\n<p>Basic audience management (not a full CRM)<\/p>\r\n<\/td>\r\n<td>\r\n<p>Yes (full CRM for SMBs)<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>AI Capabilities (2026)<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Predictive lead scoring, AI assistants, reporting insights, generative content tools<\/p>\r\n<\/td>\r\n<td>\r\n<p>Creative Assistant, send-time optimization, AI segmentation<\/p>\r\n<\/td>\r\n<td>\r\n<p>Workflow automation, practical AI email assistance<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>Email Templates<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Drag-and-drop builder + business templates<\/p>\r\n<\/td>\r\n<td>\r\n<p>Templates + AI Creative Assistant<\/p>\r\n<\/td>\r\n<td>\r\n<p>Drag-and-drop builder + templates<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>Landing Pages &amp; Forms<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Advanced builder + smart forms<\/p>\r\n<\/td>\r\n<td>\r\n<p>Landing pages + popups + forms<\/p>\r\n<\/td>\r\n<td>\r\n<p>Landing pages + web forms<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>Marketing Automation<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Advanced multi-step workflows (Marketing Hub tiers)<\/p>\r\n<\/td>\r\n<td>\r\n<p>Behavioral email automation<\/p>\r\n<\/td>\r\n<td>\r\n<p>Visual workflows + sequences<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>CRM &amp; Contact Segmentation<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Advanced CRM + lifecycle stages + predictive scoring<\/p>\r\n<\/td>\r\n<td>\r\n<p>Basic contact segmentation<\/p>\r\n<\/td>\r\n<td>\r\n<p>Full contact management + segmentation<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>Live Chat \/ Site Messaging<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Live chat + chatbot tools<\/p>\r\n<\/td>\r\n<td>\r\n<p>Limited native tools<\/p>\r\n<\/td>\r\n<td>\r\n<p>Live chat + SMS + push notifications<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>Integrations<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Extensive App Marketplace (1,000+ apps)<\/p>\r\n<\/td>\r\n<td>\r\n<p>300+ integrations<\/p>\r\n<\/td>\r\n<td>\r\n<p>Growing ecosystem + omnichannel tools<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>Entry-Level Paid Pricing<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Starter from $20\/seat\/month<\/p>\r\n<\/td>\r\n<td>\r\n<p>Essentials from $13\/month<\/p>\r\n<\/td>\r\n<td>\r\n<p>Basic from $14.99\/user\/month<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>Best For (2026)<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Scaling teams &amp; enterprise growth<\/p>\r\n<\/td>\r\n<td>\r\n<p>Email-first marketers &amp; eCommerce brands<\/p>\r\n<\/td>\r\n<td>\r\n<p>Budget-conscious SMBs wanting all-in-one<\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h2><span class=\"ez-toc-section\" id=\"Whats_Changed_in_2026_And_Why_It_Matters\"><\/span><span style=\"color: #993300; font-size: 24px;\">What\u2019s Changed in 2026 (And Why It Matters)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>This comparison matters more now because:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li><strong>AI is no longer optional.<\/strong> HubSpot leads in predictive intelligence. Mailchimp focuses on AI-driven email creation. EngageBay prioritizes practical automation for small teams.<\/li>\r\n<li><strong>Pricing scales differently now.<\/strong> HubSpot pricing grows quickly with seats and marketing contacts once you move past the Starter tier. Mailchimp pricing scales heavily with contact list size, and its free tier is now noticeably smaller than it used to be. EngageBay remains more predictable for SMBs, with flat per-user pricing across its Basic, Growth, and Pro plans.<\/li>\r\n<li><strong>Omnichannel marketing is expected.<\/strong> Email-only tools are losing ground to platforms that combine CRM, automation, SMS, chat, and analytics.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>If you\u2019re running a lean team, you need simplicity and cost control.<\/p>\r\n<p>If you\u2019re scaling aggressively, you need <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation-software\">automation<\/a> depth and predictive data.<\/p>\r\n<p>And if you\u2019re somewhere in between \u2014 your decision matters even more.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_Is_HubSpot\"><\/span><span style=\"color: #339966;\"><strong>What Is HubSpot?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-79174 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/HubSpot-dashboard-screenshot-2026.png\" alt=\"HubSpot dashboard screenshot 2026\" width=\"1001\" height=\"440\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/HubSpot-dashboard-screenshot-2026.png 1001w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/HubSpot-dashboard-screenshot-2026-300x132.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/HubSpot-dashboard-screenshot-2026-768x338.png 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/p>\r\n<p><a href=\"https:\/\/www.hubspot.com\/\"><strong>HubSpot<\/strong><\/a> is an AI-powered CRM platform built around inbound marketing, sales automation, and customer service management.<\/p>\r\n<p>In 2026, it\u2019s no longer just \u201c<a href=\"https:\/\/www.engagebay.com\/products\/marketing\">marketing software<\/a>\u201d \u2014 it\u2019s a full customer platform designed to manage the entire lifecycle from first visit to repeat revenue.<\/p>\r\n<p data-start=\"392\" data-end=\"421\">HubSpot\u2019s ecosystem includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"423\" data-end=\"787\">\r\n<li data-start=\"423\" data-end=\"529\">\r\n<p data-start=\"425\" data-end=\"529\"><strong data-start=\"425\" data-end=\"442\">Marketing Hub<\/strong> \u2013 Advanced marketing automation, AI-powered campaign tools, lead nurturing workflows<\/p>\r\n<\/li>\r\n<li data-start=\"530\" data-end=\"606\">\r\n<p data-start=\"532\" data-end=\"606\"><strong data-start=\"532\" data-end=\"545\">Sales Hub<\/strong> \u2013 CRM, pipeline management, deal tracking, AI lead scoring<\/p>\r\n<\/li>\r\n<li data-start=\"607\" data-end=\"673\">\r\n<p data-start=\"609\" data-end=\"673\"><strong data-start=\"609\" data-end=\"624\">Service Hub<\/strong> \u2013 Helpdesk, ticketing, customer feedback tools<\/p>\r\n<\/li>\r\n<li data-start=\"674\" data-end=\"722\">\r\n<p data-start=\"676\" data-end=\"722\"><strong data-start=\"676\" data-end=\"687\">CMS Hub<\/strong> \u2013 Website and content management<\/p>\r\n<\/li>\r\n<li data-start=\"723\" data-end=\"787\">\r\n<p data-start=\"725\" data-end=\"787\"><strong data-start=\"725\" data-end=\"743\">Operations Hub<\/strong> \u2013 Data sync and automation across systems<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"Is_HubSpot_CRM_Free\"><\/span><span style=\"color: #993300;\">Is HubSpot CRM Free?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"815\" data-end=\"1073\">Yes \u2014 HubSpot still offers a <strong data-start=\"844\" data-end=\"856\">free CRM<\/strong>, but advanced automation, predictive analytics, and AI-powered tools require paid tiers.<\/p>\r\n<p data-start=\"815\" data-end=\"1073\">In 2026, pricing scales based on <strong>users (seats)<\/strong> and <strong>marketing contacts<\/strong>, which makes it powerful \u2014 but potentially expensive as you grow past the free tier and into Professional or Enterprise plans.<\/p>\r\n<h3 data-start=\"1075\" data-end=\"1122\"><span class=\"ez-toc-section\" id=\"Whats_Inside_HubSpot_Marketing_Hub_2026\"><\/span><span style=\"color: #993300;\">What\u2019s Inside HubSpot Marketing Hub (2026)?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"1124\" data-end=\"1155\">The Marketing Hub now includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1157\" data-end=\"1631\">\r\n<li data-start=\"1157\" data-end=\"1214\">\r\n<p data-start=\"1159\" data-end=\"1214\">AI-powered content generation and campaign assistance<\/p>\r\n<\/li>\r\n<li data-start=\"1215\" data-end=\"1266\">\r\n<p data-start=\"1217\" data-end=\"1266\">Predictive lead scoring and revenue attribution<\/p>\r\n<\/li>\r\n<li data-start=\"1267\" data-end=\"1300\">\r\n<p data-start=\"1269\" data-end=\"1300\">Advanced automation workflows<\/p>\r\n<\/li>\r\n<li data-start=\"1301\" data-end=\"1348\">\r\n<p data-start=\"1303\" data-end=\"1348\">Conversion and traffic analytics dashboards<\/p>\r\n<\/li>\r\n<li data-start=\"1349\" data-end=\"1384\">\r\n<p data-start=\"1351\" data-end=\"1384\">Blog and content creation tools<\/p>\r\n<\/li>\r\n<li data-start=\"1385\" data-end=\"1429\">\r\n<p data-start=\"1387\" data-end=\"1429\">Social media ads and campaign management<\/p>\r\n<\/li>\r\n<li data-start=\"1430\" data-end=\"1477\">\r\n<p data-start=\"1432\" data-end=\"1477\">Email marketing with personalization tokens<\/p>\r\n<\/li>\r\n<li data-start=\"1478\" data-end=\"1509\">\r\n<p data-start=\"1480\" data-end=\"1509\"><a href=\"https:\/\/www.quickreply.ai\/whatsapp-chatbots\/live-chats-vs-chatbots\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">Live chat and chatbot<\/a> tools<\/p>\r\n<\/li>\r\n<li data-start=\"1510\" data-end=\"1540\">\r\n<p data-start=\"1512\" data-end=\"1540\">Video hosting and tracking<\/p>\r\n<\/li>\r\n<li data-start=\"1541\" data-end=\"1582\">\r\n<p data-start=\"1543\" data-end=\"1582\">Smart forms and landing page builders<\/p>\r\n<\/li>\r\n<li data-start=\"1583\" data-end=\"1631\">\r\n<p data-start=\"1585\" data-end=\"1631\">Advanced segmentation and lifecycle tracking<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1633\" data-end=\"1765\"><strong data-start=\"1633\" data-end=\"1646\">Best for:<\/strong> Scaling teams, B2B companies, and enterprises needing advanced reporting, AI insights, and multi-department alignment.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Mailchimp\"><\/span><strong><span style=\"color: #339966;\">What Is Mailchimp?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-79219 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/mailchimp-dashboard.png\" alt=\"Mailchimp homepage screenshot\" width=\"979\" height=\"457\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/mailchimp-dashboard.png 979w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/mailchimp-dashboard-300x140.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/mailchimp-dashboard-768x359.png 768w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><\/p>\r\n<p data-start=\"1852\" data-end=\"2038\"><a href=\"https:\/\/mailchimp.com\/\"><strong data-start=\"1852\" data-end=\"1893\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong><\/a>, now part of Intuit, has evolved from an email marketing tool into a broader marketing automation platform focused on SMBs and eCommerce brands.<\/p>\r\n<p>While it still leads with email marketing, Mailchimp now offers:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Audience management and behavioral segmentation<\/li>\r\n<li>Signup forms and landing pages<\/li>\r\n<li>AI-powered <strong>Creative Assistant<\/strong> for email design<\/li>\r\n<li>Subject line optimization and send-time optimization<\/li>\r\n<li>Email templates and dynamic content blocks<\/li>\r\n<li>Customer journey automation<\/li>\r\n<li>Basic CRM-style contact management<\/li>\r\n<li>Campaign analytics and reporting<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>In 2026, Mailchimp remains strongest for <strong>email-first marketing strategies<\/strong>, especially for small businesses and online stores that want intuitive campaign creation without enterprise-level complexity. Its free plan is now considerably tighter than it once was, which pushes many growing lists into a paid tier sooner.<\/p>\r\n<p><strong>Best for:<\/strong> eCommerce brands, content creators, and SMBs focused primarily on email campaigns and marketing automation.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">Uncover the landscape of HubSpot competitors with our comprehensive guide.&nbsp;<\/a><br><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ug3gS8UffY0?si=QnQqIorUC2M7dZ9s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>HubSpot vs Mailchimp: A Comparative Analysis<\/strong><\/em><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_Is_EngageBay\"><\/span><strong><span style=\"color: #339966;\">What Is EngageBay?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48963\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png\" alt=\"Sales funnel analytics in EngageBay in HubSpot vs Mailchimp vs EngageBay\" width=\"800\" height=\"342\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png 1775w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-300x128.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-1024x438.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-768x328.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-1536x657.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\r\n<p data-start=\"2874\" data-end=\"3062\"><a href=\"https:\/\/www.engagebay.com\/\"><strong data-start=\"2874\" data-end=\"2915\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EngageBay<\/span><\/span><\/strong><\/a> was built as an affordable alternative to HubSpot \u2014 offering CRM, marketing automation, sales tools, and <a href=\"https:\/\/www.engagebay.com\/products\/customer-service\">customer support<\/a> in one unified platform.<\/p>\r\n<p data-start=\"3064\" data-end=\"3227\">Unlike Mailchimp (which is email-first), EngageBay positions itself as a <strong data-start=\"3137\" data-end=\"3226\">true all-in-one CRM + marketing automation solution for startups and small businesses<\/strong>.<\/p>\r\n<p data-start=\"3229\" data-end=\"3260\">Its product ecosystem includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3262\" data-end=\"3522\">\r\n<li data-start=\"3262\" data-end=\"3328\">\r\n<p data-start=\"3264\" data-end=\"3328\"><strong data-start=\"3264\" data-end=\"3281\">Marketing Bay<\/strong> \u2013 Email marketing, automation, landing pages<\/p>\r\n<\/li>\r\n<li data-start=\"3329\" data-end=\"3402\">\r\n<p data-start=\"3331\" data-end=\"3402\"><strong data-start=\"3331\" data-end=\"3350\">CRM &amp; Sales Bay<\/strong> \u2013 Deal tracking, lead scoring, contact management<\/p>\r\n<\/li>\r\n<li data-start=\"3403\" data-end=\"3464\">\r\n<p data-start=\"3405\" data-end=\"3464\"><strong data-start=\"3405\" data-end=\"3420\">Service Bay<\/strong> \u2013 Helpdesk, ticketing, support automation<\/p>\r\n<\/li>\r\n<li data-start=\"3465\" data-end=\"3522\">\r\n<p data-start=\"3467\" data-end=\"3522\"><strong data-start=\"3467\" data-end=\"3487\">All-in-One Suite<\/strong> \u2013 Combined access to all modules<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"3524\" data-end=\"3575\"><span class=\"ez-toc-section\" id=\"Whats_Inside_EngageBays_Marketing_Bay_2026\"><\/span><span style=\"color: #993300;\">What\u2019s Inside EngageBay\u2019s Marketing Bay (2026)?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3577\" data-end=\"3867\">\r\n<li data-start=\"3577\" data-end=\"3623\">\r\n<p data-start=\"3579\" data-end=\"3623\">Email marketing with drag-and-drop builder<\/p>\r\n<\/li>\r\n<li data-start=\"3624\" data-end=\"3668\">\r\n<p data-start=\"3626\" data-end=\"3668\"><a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">Email sequences<\/a> and automation workflows<\/p>\r\n<\/li>\r\n<li data-start=\"3669\" data-end=\"3705\">\r\n<p data-start=\"3671\" data-end=\"3705\">Contact segmentation and tagging<\/p>\r\n<\/li>\r\n<li data-start=\"3706\" data-end=\"3737\">\r\n<p data-start=\"3708\" data-end=\"3737\"><a href=\"https:\/\/www.engagebay.com\/marketing\/web-forms\">Web forms<\/a> and landing pages<\/p>\r\n<\/li>\r\n<li data-start=\"3738\" data-end=\"3765\">\r\n<p data-start=\"3740\" data-end=\"3765\">Inbound marketing tools<\/p>\r\n<\/li>\r\n<li data-start=\"3766\" data-end=\"3788\">\r\n<p data-start=\"3768\" data-end=\"3788\"><a href=\"https:\/\/www.engagebay.com\/marketing\/push-notifications\">Push notifications<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"3789\" data-end=\"3807\">\r\n<p data-start=\"3791\" data-end=\"3807\"><a href=\"https:\/\/www.engagebay.com\/marketing\/site-messaging\">Site messaging<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"3808\" data-end=\"3830\">\r\n<p data-start=\"3810\" data-end=\"3830\"><a href=\"https:\/\/www.engagebay.com\/marketing\/sms-marketing\">Bulk SMS marketing<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"3831\" data-end=\"3867\">\r\n<p data-start=\"3833\" data-end=\"3867\">CRM-integrated campaign tracking<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3869\" data-end=\"3926\">EngageBay continues to differentiate itself in 2026 with:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3928\" data-end=\"4108\">\r\n<li data-start=\"3928\" data-end=\"3969\">\r\n<p data-start=\"3930\" data-end=\"3969\">Predictable pricing for growing teams<\/p>\r\n<\/li>\r\n<li data-start=\"3970\" data-end=\"4012\">\r\n<p data-start=\"3972\" data-end=\"4012\">Built-in CRM without expensive add-ons<\/p>\r\n<\/li>\r\n<li data-start=\"4013\" data-end=\"4068\">\r\n<p data-start=\"4015\" data-end=\"4068\">Multi-channel marketing (email + SMS + push + chat)<\/p>\r\n<\/li>\r\n<li data-start=\"4069\" data-end=\"4108\">\r\n<p data-start=\"4071\" data-end=\"4108\">Automation built for lean SMB teams<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"4110\" data-end=\"4246\"><strong data-start=\"4110\" data-end=\"4123\">Best for:<\/strong> Budget-conscious startups and small businesses that want CRM + marketing + support tools without enterprise-level pricing.<\/p>\r\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9RceYyCmrPk?si=BebXO76nOPiiYQQV\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>EngageBay Tutorial For Beginners | How To Use EngageBay<\/strong><\/em><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"HubSpot_vs_Mailchimp_vs_EngageBay_2026_Features_Pricing_AI_Comparison\"><\/span><span style=\"color: #339966;\">HubSpot vs Mailchimp vs EngageBay (2026): Features, Pricing &amp; AI Comparison<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>When comparing <strong>HubSpot vs Mailchimp vs EngageBay in 2026<\/strong>, you\u2019re no longer choosing just an email marketing tool.<\/p>\r\n<p>You\u2019re choosing between:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>An AI-powered enterprise CRM platform (HubSpot)<\/li>\r\n<li>An email-first marketing automation platform (Mailchimp)<\/li>\r\n<li>An affordable all-in-one CRM + marketing suite (EngageBay)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>Let\u2019s break this down by <strong>features, automation depth, AI capabilities, CRM strength, integrations, and pricing scalability<\/strong> \u2014 the factors that matter most in 2026.<\/p>\r\n<h3 data-start=\"493\" data-end=\"658\"><span class=\"ez-toc-section\" id=\"2026_Features_Matrix_HubSpot_vs_Mailchimp_vs_EngageBay\"><\/span><span style=\"color: #993300;\"><strong>2026 Features Matrix: HubSpot vs Mailchimp vs EngageBay:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Feature \/ Platform<\/th>\r\n<th>HubSpot<\/th>\r\n<th>Mailchimp<\/th>\r\n<th>EngageBay<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Free CRM<\/td>\r\n<td>\u2705 Strong<\/td>\r\n<td>\ud83c\udfaf Basic<\/td>\r\n<td>\u2705 Full<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Email Automation<\/td>\r\n<td>AI-enhanced<\/td>\r\n<td>Workflow builder<\/td>\r\n<td>Good<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Landing Pages<\/td>\r\n<td>Advanced<\/td>\r\n<td>Yes<\/td>\r\n<td>Yes<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>AI Tools<\/td>\r\n<td>Predictive + Analytics<\/td>\r\n<td>Creative Assistant<\/td>\r\n<td>Basic AI<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Scalability<\/td>\r\n<td>Enterprise-ready<\/td>\r\n<td>SMB-leaning<\/td>\r\n<td>SMB-leaning<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Integrations<\/td>\r\n<td>Extensive<\/td>\r\n<td>Extensive<\/td>\r\n<td>Growing<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h3><span class=\"ez-toc-section\" id=\"Email_Templates_AI_Content_Tools_2026\"><\/span><span style=\"color: #993300;\">Email Templates &amp; AI Content Tools (2026)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<h4 data-start=\"710\" data-end=\"724\"><span class=\"ez-toc-section\" id=\"HubSpot\"><\/span><span style=\"color: #666699;\">HubSpot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>HubSpot\u2019s email builder is tightly integrated with its CRM and automation engine.<\/p>\r\n<p><strong>In 2026, it includes:<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Drag-and-drop email builder<\/li>\r\n<li>Smart content personalization<\/li>\r\n<li>AI-powered subject line and email copy assistance<\/li>\r\n<li>Performance analytics (open, click, revenue attribution)<\/li>\r\n<li>Sales email templates usable in Gmail &amp; Outlook<\/li>\r\n<li>Team template sharing<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>HubSpot\u2019s strength isn\u2019t just templates \u2014 it\u2019s <strong>AI-driven personalization + lifecycle-based automation<\/strong>. Templates dynamically adjust based on CRM data and behavioral triggers.<\/p>\r\n<p><strong>Best for:<\/strong> Sales-aligned marketing teams that want revenue attribution tied directly to CRM data.<\/p>\r\n<h4 data-start=\"1374\" data-end=\"1390\"><span class=\"ez-toc-section\" id=\"Mailchimp\"><\/span><span style=\"color: #666699;\">Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>Mailchimp remains strong in design flexibility and ease of use:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>100+ pre-built email templates<\/li>\r\n<li>Drag-and-drop editor<\/li>\r\n<li>Custom-coded templates<\/li>\r\n<li>Dynamic content blocks<\/li>\r\n<li>AI Creative Assistant (design &amp; brand alignment)<\/li>\r\n<li>Send Time Optimization<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>Mailchimp\u2019s AI focuses on <strong>creative optimization and campaign timing<\/strong>, rather than predictive sales intelligence.<\/p>\r\n<p><strong>Best for:<\/strong> eCommerce brands and marketers prioritizing fast campaign launches and polished designs.<\/p>\r\n<h4 data-start=\"1874\" data-end=\"1890\"><span class=\"ez-toc-section\" id=\"EngageBay\"><\/span><span style=\"color: #666699;\">EngageBay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p>EngageBay combines templates with CRM-connected automation:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Drag-and-drop email builder<\/li>\r\n<li>HTML custom templates<\/li>\r\n<li>Email sequences &amp; broadcasts<\/li>\r\n<li>Behavioral tagging<\/li>\r\n<li>AI-assisted email suggestions (practical, workflow-focused)<\/li>\r\n<li>Deep CRM personalization<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>EngageBay stands out by tying email campaigns directly into sales pipelines without enterprise pricing.<\/p>\r\n<p><strong>Best for:<\/strong> SMBs that want CRM-integrated email marketing without paying premium AI costs.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Landing_page_and_form_builders\"><\/span><strong><span style=\"color: #993300;\">Landing page and form builders<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12670 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-template.png\" alt=\"engagebay landing page templates in HubSpot vs Mailchimp vs EngageBay\" width=\"624\" height=\"351\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-template.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-template-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-template-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\r\n<h4 data-start=\"2394\" data-end=\"2408\"><span class=\"ez-toc-section\" id=\"HubSpot-2\"><\/span><span style=\"color: #666699;\">HubSpot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2410\" data-end=\"2592\">\r\n<li data-start=\"2410\" data-end=\"2457\">\r\n<p data-start=\"2412\" data-end=\"2457\">Advanced drag-and-drop landing page builder<\/p>\r\n<\/li>\r\n<li data-start=\"2458\" data-end=\"2500\">\r\n<p data-start=\"2460\" data-end=\"2500\">Smart forms with progressive profiling<\/p>\r\n<\/li>\r\n<li data-start=\"2501\" data-end=\"2527\">\r\n<p data-start=\"2503\" data-end=\"2527\">AI content suggestions<\/p>\r\n<\/li>\r\n<li data-start=\"2528\" data-end=\"2543\">\r\n<p data-start=\"2530\" data-end=\"2543\">A\/B testing<\/p>\r\n<\/li>\r\n<li data-start=\"2544\" data-end=\"2567\">\r\n<p data-start=\"2546\" data-end=\"2567\">Mobile optimization<\/p>\r\n<\/li>\r\n<li data-start=\"2568\" data-end=\"2592\">\r\n<p data-start=\"2570\" data-end=\"2592\">Conversion analytics<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2594\" data-end=\"2714\">HubSpot leads in <strong data-start=\"2611\" data-end=\"2664\">conversion intelligence and optimization tracking<\/strong>, especially at Professional and Enterprise tiers.<\/p>\r\n<h4 data-start=\"2721\" data-end=\"2737\"><span class=\"ez-toc-section\" id=\"Mailchimp-2\"><\/span><span style=\"color: #666699;\">Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"2739\" data-end=\"2760\">Mailchimp now offers:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2762\" data-end=\"2847\">\r\n<li data-start=\"2762\" data-end=\"2786\">\r\n<p data-start=\"2764\" data-end=\"2786\">Landing page builder<\/p>\r\n<\/li>\r\n<li data-start=\"2787\" data-end=\"2803\">\r\n<p data-start=\"2789\" data-end=\"2803\">Pop-up forms<\/p>\r\n<\/li>\r\n<li data-start=\"2804\" data-end=\"2820\">\r\n<p data-start=\"2806\" data-end=\"2820\">Signup forms<\/p>\r\n<\/li>\r\n<li data-start=\"2821\" data-end=\"2847\">\r\n<p data-start=\"2823\" data-end=\"2847\">Audience capture tools<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2849\" data-end=\"2953\">While not as advanced as HubSpot\u2019s smart content engine, it works well for straightforward lead capture.<\/p>\r\n<h4 data-start=\"2849\" data-end=\"2953\"><span class=\"ez-toc-section\" id=\"EngageBay-2\"><\/span><span style=\"color: #666699;\">EngageBay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12671 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-landing-pages.png\" alt=\"engagebay-landing-pages in HubSpot vs Mailchimp vs EngageBay\" width=\"624\" height=\"298\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-landing-pages.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-landing-pages-300x143.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-landing-pages-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\r\n<p data-start=\"2978\" data-end=\"2995\">EngageBay offers:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2997\" data-end=\"3137\">\r\n<li data-start=\"2997\" data-end=\"3035\">\r\n<p data-start=\"2999\" data-end=\"3035\">Drag-and-drop <a href=\"https:\/\/www.engagebay.com\/support\/create-landing-pages\">landing page<\/a> builder<\/p>\r\n<\/li>\r\n<li data-start=\"3036\" data-end=\"3059\">\r\n<p data-start=\"3038\" data-end=\"3059\">Web forms + pop-ups<\/p>\r\n<\/li>\r\n<li data-start=\"3060\" data-end=\"3078\">\r\n<p data-start=\"3062\" data-end=\"3078\">Custom domains<\/p>\r\n<\/li>\r\n<li data-start=\"3079\" data-end=\"3109\">\r\n<p data-start=\"3081\" data-end=\"3109\"><a href=\"https:\/\/www.engagebay.com\/marketing\/email-ab-testing\">A\/B testing<\/a> (Growth plan+)<\/p>\r\n<\/li>\r\n<li data-start=\"3110\" data-end=\"3137\">\r\n<p data-start=\"3112\" data-end=\"3137\">Site messaging triggers<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3139\" data-end=\"3226\"><strong>Its edge:<\/strong> combining <strong data-start=\"3159\" data-end=\"3209\">landing pages + CRM + SMS + push notifications<\/strong> in one workflow.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12673 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-popup.png\" alt=\"engagebay-popup in HubSpot vs Mailchimp vs EngageBay\" width=\"624\" height=\"351\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-popup.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-popup-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-popup-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Marketing_Automation_AI_Workflows\"><\/span><span style=\"color: #993300;\">Marketing Automation &amp; AI Workflows<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"3272\" data-end=\"3324\">Automation is where 2026 buyers pay close attention.<\/p>\r\n<h4 data-start=\"3326\" data-end=\"3373\"><span class=\"ez-toc-section\" id=\"HubSpot_Enterprise-Level_AI_Automation\"><\/span><span style=\"color: #666699;\">HubSpot (Enterprise-Level AI Automation)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"3375\" data-end=\"3392\">HubSpot includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3394\" data-end=\"3658\">\r\n<li data-start=\"3394\" data-end=\"3425\">\r\n<p data-start=\"3396\" data-end=\"3425\">Multi-step visual workflows<\/p>\r\n<\/li>\r\n<li data-start=\"3426\" data-end=\"3471\">\r\n<p data-start=\"3428\" data-end=\"3471\">Predictive lead scoring (Enterprise tier)<\/p>\r\n<\/li>\r\n<li data-start=\"3472\" data-end=\"3500\">\r\n<p data-start=\"3474\" data-end=\"3500\">AI-powered deal insights<\/p>\r\n<\/li>\r\n<li data-start=\"3501\" data-end=\"3538\">\r\n<p data-start=\"3503\" data-end=\"3538\">Email sequences &amp; personalization<\/p>\r\n<\/li>\r\n<li data-start=\"3539\" data-end=\"3568\">\r\n<p data-start=\"3541\" data-end=\"3568\">Behavioral event triggers<\/p>\r\n<\/li>\r\n<li data-start=\"3569\" data-end=\"3592\">\r\n<p data-start=\"3571\" data-end=\"3592\">Revenue attribution<\/p>\r\n<\/li>\r\n<li data-start=\"3593\" data-end=\"3625\">\r\n<p data-start=\"3595\" data-end=\"3625\">Chatbots &amp; programmable bots<\/p>\r\n<\/li>\r\n<li data-start=\"3626\" data-end=\"3658\">\r\n<p data-start=\"3628\" data-end=\"3658\">Webhooks &amp; custom automation<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3660\" data-end=\"3748\">HubSpot\u2019s automation is deeply connected to AI analytics and sales performance tracking.<\/p>\r\n<p data-start=\"3750\" data-end=\"3818\"><strong>Best for:<\/strong> Scaling B2B teams and data-driven marketing organizations.<\/p>\r\n<p data-start=\"3750\" data-end=\"3818\"><img decoding=\"async\" class=\"size-large wp-image-79859 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2026\/02\/ai-comparision-hubspot-mailchimp-engagebay-1024x683.png\" alt=\"Infographic comparing AI capabilities of HubSpot, Mailchimp, and EngageBay in 2026, including predictive lead scoring, AI assistants, Creative Assistant, segmentation, and workflow automation.\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2026\/02\/ai-comparision-hubspot-mailchimp-engagebay-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2026\/02\/ai-comparision-hubspot-mailchimp-engagebay-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2026\/02\/ai-comparision-hubspot-mailchimp-engagebay-768x512.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2026\/02\/ai-comparision-hubspot-mailchimp-engagebay.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h4 data-start=\"3825\" data-end=\"3868\"><span class=\"ez-toc-section\" id=\"Mailchimp_Email-Centric_Automation\"><\/span><span style=\"color: #666699;\">Mailchimp (Email-Centric Automation)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"3870\" data-end=\"3900\">Mailchimp automation includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3902\" data-end=\"4078\">\r\n<li data-start=\"3902\" data-end=\"3930\">\r\n<p data-start=\"3904\" data-end=\"3930\">Customer journey builder<\/p>\r\n<\/li>\r\n<li data-start=\"3931\" data-end=\"3958\">\r\n<p data-start=\"3933\" data-end=\"3958\">Behavior-based triggers<\/p>\r\n<\/li>\r\n<li data-start=\"3959\" data-end=\"3985\">\r\n<p data-start=\"3961\" data-end=\"3985\">Send Time Optimization<\/p>\r\n<\/li>\r\n<li data-start=\"3986\" data-end=\"4005\">\r\n<p data-start=\"3988\" data-end=\"4005\">Dynamic content<\/p>\r\n<\/li>\r\n<li data-start=\"4006\" data-end=\"4043\">\r\n<p data-start=\"4008\" data-end=\"4043\">Advanced segmentation (Standard Plan and above)<\/p>\r\n<\/li>\r\n<li data-start=\"4044\" data-end=\"4078\">\r\n<p data-start=\"4046\" data-end=\"4078\">Multivariate testing (Premium)<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"4080\" data-end=\"4168\">Mailchimp excels in <strong data-start=\"4100\" data-end=\"4123\">campaign automation<\/strong>, but lacks deep predictive CRM intelligence.<\/p>\r\n<p data-start=\"4170\" data-end=\"4236\"><strong>Best for:<\/strong> Email-focused businesses with moderate automation needs.<\/p>\r\n<h4 data-start=\"4243\" data-end=\"4292\"><span class=\"ez-toc-section\" id=\"EngageBay_All-in-One_Workflow_Automation\"><\/span><span style=\"color: #666699;\">EngageBay (All-in-One Workflow Automation)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"4294\" data-end=\"4324\">EngageBay automation includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"4326\" data-end=\"4519\">\r\n<li data-start=\"4326\" data-end=\"4351\">\r\n<p data-start=\"4328\" data-end=\"4351\">Email personalization<\/p>\r\n<\/li>\r\n<li data-start=\"4352\" data-end=\"4368\">\r\n<p data-start=\"4354\" data-end=\"4368\"><a href=\"https:\/\/www.engagebay.com\/crm\/predictive-lead-scoring\">Lead scoring<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"4369\" data-end=\"4389\">\r\n<p data-start=\"4371\" data-end=\"4389\">Sales automation<\/p>\r\n<\/li>\r\n<li data-start=\"4390\" data-end=\"4409\">\r\n<p data-start=\"4392\" data-end=\"4409\">Task automation<\/p>\r\n<\/li>\r\n<li data-start=\"4410\" data-end=\"4438\">\r\n<p data-start=\"4412\" data-end=\"4438\">Missed call reassignment<\/p>\r\n<\/li>\r\n<li data-start=\"4439\" data-end=\"4466\">\r\n<p data-start=\"4441\" data-end=\"4466\">Trigger-based workflows<\/p>\r\n<\/li>\r\n<li data-start=\"4467\" data-end=\"4493\">\r\n<p data-start=\"4469\" data-end=\"4493\">Automated segmentation<\/p>\r\n<\/li>\r\n<li data-start=\"4494\" data-end=\"4519\">\r\n<p data-start=\"4496\" data-end=\"4519\">SMS &amp; push automation<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"4521\" data-end=\"4618\">Its strength is combining <strong data-start=\"4547\" data-end=\"4589\">marketing + sales + support automation<\/strong> in one place at SMB pricing.<\/p>\r\n<p data-start=\"4620\" data-end=\"4700\"><strong>Best for:<\/strong> Lean teams wanting practical automation without enterprise complexity.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-48966\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1.png\" alt=\"EngageBay automation workflows in HubSpot vs Mailchimp vs EngageBay\" width=\"800\" height=\"451\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1.png 1369w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1-1024x577.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1-768x433.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/support\/setup-automation\">Here is a guide on how you use EngageBay\u2019s automation workflows.<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"CRM_Capabilities_Free_vs_Scalable\"><\/span><span style=\"color: #993300;\">CRM Capabilities (Free vs Scalable)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<h4 data-start=\"4746\" data-end=\"4789\"><span class=\"ez-toc-section\" id=\"HubSpot_CRM_Free_but_Tier-Gated_AI\"><\/span><span style=\"color: #666699;\">HubSpot CRM (Free but Tier-Gated AI)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"4791\" data-end=\"4812\">HubSpot CRM includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"4814\" data-end=\"4985\">\r\n<li data-start=\"4814\" data-end=\"4837\">\r\n<p data-start=\"4816\" data-end=\"4837\">Pipeline management<\/p>\r\n<\/li>\r\n<li data-start=\"4838\" data-end=\"4865\">\r\n<p data-start=\"4840\" data-end=\"4865\">Contact &amp; deal tracking<\/p>\r\n<\/li>\r\n<li data-start=\"4866\" data-end=\"4888\">\r\n<p data-start=\"4868\" data-end=\"4888\">Meeting scheduling<\/p>\r\n<\/li>\r\n<li data-start=\"4889\" data-end=\"4902\">\r\n<p data-start=\"4891\" data-end=\"4902\">Live chat<\/p>\r\n<\/li>\r\n<li data-start=\"4903\" data-end=\"4926\">\r\n<p data-start=\"4905\" data-end=\"4926\">Reporting dashboard<\/p>\r\n<\/li>\r\n<li data-start=\"4927\" data-end=\"4961\">\r\n<p data-start=\"4929\" data-end=\"4961\">AI-driven scoring (Enterprise)<\/p>\r\n<\/li>\r\n<li data-start=\"4962\" data-end=\"4985\">\r\n<p data-start=\"4964\" data-end=\"4985\">Revenue attribution<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"4987\" data-end=\"5054\">However, advanced features require paid seats and contact upgrades.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12675 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-testimonial.png\" alt=\"hubspot-testimonial in HubSpot vs Mailchimp vs EngageBay\" width=\"624\" height=\"692\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-testimonial.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-testimonial-271x300.png 271w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-testimonial-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\r\n<h4 data-start=\"5061\" data-end=\"5101\"><span class=\"ez-toc-section\" id=\"Mailchimp_CRM_Marketing-Focused\"><\/span><span style=\"color: #666699;\">Mailchimp CRM (Marketing-Focused)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5103\" data-end=\"5160\">Mailchimp\u2019s CRM is more of an audience management system:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"5162\" data-end=\"5271\">\r\n<li data-start=\"5162\" data-end=\"5186\">\r\n<p data-start=\"5164\" data-end=\"5186\">Behavioral targeting<\/p>\r\n<\/li>\r\n<li data-start=\"5187\" data-end=\"5207\">\r\n<p data-start=\"5189\" data-end=\"5207\">Contact profiles<\/p>\r\n<\/li>\r\n<li data-start=\"5208\" data-end=\"5236\">\r\n<p data-start=\"5210\" data-end=\"5236\">Revenue &amp; growth reports<\/p>\r\n<\/li>\r\n<li data-start=\"5237\" data-end=\"5253\">\r\n<p data-start=\"5239\" data-end=\"5253\">Segmentation<\/p>\r\n<\/li>\r\n<li data-start=\"5254\" data-end=\"5271\">\r\n<p data-start=\"5256\" data-end=\"5271\">Mobile access<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5273\" data-end=\"5355\">It\u2019s strong for marketing insights \u2014 weaker for complex sales pipeline management.<\/p>\r\n<h4 data-start=\"5362\" data-end=\"5408\"><span class=\"ez-toc-section\" id=\"EngageBay_CRM_Free_Fully_Integrated\"><\/span><span style=\"color: #666699;\">EngageBay CRM (Free &amp; Fully Integrated)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5410\" data-end=\"5433\">EngageBay CRM includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"5435\" data-end=\"5618\">\r\n<li data-start=\"5435\" data-end=\"5457\">\r\n<p data-start=\"5437\" data-end=\"5457\"><a href=\"https:\/\/www.engagebay.com\/crm\/contact-management-software\">Contact management<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5458\" data-end=\"5474\">\r\n<p data-start=\"5460\" data-end=\"5474\">Lead scoring<\/p>\r\n<\/li>\r\n<li data-start=\"5475\" data-end=\"5494\">\r\n<p data-start=\"5477\" data-end=\"5494\"><a href=\"https:\/\/www.engagebay.com\/crm\/sales-pipeline\">Sales pipelines<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5495\" data-end=\"5521\">\r\n<p data-start=\"5497\" data-end=\"5521\"><a href=\"https:\/\/www.engagebay.com\/crm\/telephony-crm\">Telephony integrations<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5522\" data-end=\"5548\">\r\n<p data-start=\"5524\" data-end=\"5548\"><a href=\"https:\/\/www.engagebay.com\/crm\/appointment-scheduling-software\">Appointment scheduling<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5549\" data-end=\"5569\">\r\n<p data-start=\"5551\" data-end=\"5569\"><a href=\"https:\/\/www.engagebay.com\/crm\/custom-reporting\">Custom reporting<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5570\" data-end=\"5595\">\r\n<p data-start=\"5572\" data-end=\"5595\"><a href=\"https:\/\/www.engagebay.com\/crm\/crm-email-integration\">Email CRM integration<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5596\" data-end=\"5618\">\r\n<p data-start=\"5598\" data-end=\"5618\"><a href=\"https:\/\/www.engagebay.com\/crm\/employee-engagement\">Sales gamification<\/a><\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5620\" data-end=\"5696\">It offers broader CRM functionality at lower cost than HubSpot\u2019s paid tiers.<\/p>\r\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8xXwSjHnCGA?si=w9LA60GRR6D7ZBea\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>EngageBay CRM Review: 12 Things You Need To Know<\/strong><\/em><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Integrations_Ecosystem\"><\/span><span style=\"color: #993300;\">Integrations &amp; Ecosystem<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<h4 data-start=\"5731\" data-end=\"5745\"><span class=\"ez-toc-section\" id=\"HubSpot-3\"><\/span><span style=\"color: #666699;\">HubSpot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5747\" data-end=\"5774\">1,000+ integrations across:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"5776\" data-end=\"5881\">\r\n<li data-start=\"5776\" data-end=\"5796\">\r\n<p data-start=\"5778\" data-end=\"5796\">Google Workspace<\/p>\r\n<\/li>\r\n<li data-start=\"5797\" data-end=\"5810\">\r\n<p data-start=\"5799\" data-end=\"5810\">Microsoft<\/p>\r\n<\/li>\r\n<li data-start=\"5811\" data-end=\"5822\">\r\n<p data-start=\"5813\" data-end=\"5822\">Shopify<\/p>\r\n<\/li>\r\n<li data-start=\"5823\" data-end=\"5837\">\r\n<p data-start=\"5825\" data-end=\"5837\">Salesforce<\/p>\r\n<\/li>\r\n<li data-start=\"5838\" data-end=\"5848\">\r\n<p data-start=\"5840\" data-end=\"5848\">Stripe<\/p>\r\n<\/li>\r\n<li data-start=\"5849\" data-end=\"5857\">\r\n<p data-start=\"5851\" data-end=\"5857\">Zoom<\/p>\r\n<\/li>\r\n<li data-start=\"5858\" data-end=\"5867\">\r\n<p data-start=\"5860\" data-end=\"5867\">Slack<\/p>\r\n<\/li>\r\n<li data-start=\"5868\" data-end=\"5881\">\r\n<p data-start=\"5870\" data-end=\"5881\">WordPress<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5883\" data-end=\"5950\">HubSpot has the largest ecosystem and enterprise-level flexibility.<\/p>\r\n<h4 data-start=\"5957\" data-end=\"5973\"><span class=\"ez-toc-section\" id=\"Mailchimp-3\"><\/span><span style=\"color: #666699;\">Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5975\" data-end=\"6003\">300+ integrations including:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"6005\" data-end=\"6099\">\r\n<li data-start=\"6005\" data-end=\"6020\">\r\n<p data-start=\"6007\" data-end=\"6020\">WooCommerce<\/p>\r\n<\/li>\r\n<li data-start=\"6021\" data-end=\"6030\">\r\n<p data-start=\"6023\" data-end=\"6030\">Canva<\/p>\r\n<\/li>\r\n<li data-start=\"6031\" data-end=\"6041\">\r\n<p data-start=\"6033\" data-end=\"6041\">Stripe<\/p>\r\n<\/li>\r\n<li data-start=\"6042\" data-end=\"6053\">\r\n<p data-start=\"6044\" data-end=\"6053\">Shopify<\/p>\r\n<\/li>\r\n<li data-start=\"6054\" data-end=\"6074\">\r\n<p data-start=\"6056\" data-end=\"6074\">Google Analytics<\/p>\r\n<\/li>\r\n<li data-start=\"6075\" data-end=\"6099\">\r\n<p data-start=\"6077\" data-end=\"6099\">Facebook &amp; Instagram<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"6101\" data-end=\"6148\">Strong for eCommerce and marketing tech stacks.<\/p>\r\n<h4 data-start=\"6155\" data-end=\"6171\"><span class=\"ez-toc-section\" id=\"EngageBay-3\"><\/span><span style=\"color: #666699;\">EngageBay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"6173\" data-end=\"6209\">Rapidly growing <a href=\"https:\/\/www.engagebay.com\/integrations\/\">integration library<\/a>:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"6211\" data-end=\"6323\">\r\n<li data-start=\"6211\" data-end=\"6221\">\r\n<p data-start=\"6213\" data-end=\"6221\">Zapier<\/p>\r\n<\/li>\r\n<li data-start=\"6222\" data-end=\"6233\">\r\n<p data-start=\"6224\" data-end=\"6233\">Shopify<\/p>\r\n<\/li>\r\n<li data-start=\"6234\" data-end=\"6244\">\r\n<p data-start=\"6236\" data-end=\"6244\">Stripe<\/p>\r\n<\/li>\r\n<li data-start=\"6245\" data-end=\"6255\">\r\n<p data-start=\"6247\" data-end=\"6255\">Twilio<\/p>\r\n<\/li>\r\n<li data-start=\"6256\" data-end=\"6270\">\r\n<p data-start=\"6258\" data-end=\"6270\">QuickBooks<\/p>\r\n<\/li>\r\n<li data-start=\"6271\" data-end=\"6279\">\r\n<p data-start=\"6273\" data-end=\"6279\">Xero<\/p>\r\n<\/li>\r\n<li data-start=\"6280\" data-end=\"6295\">\r\n<p data-start=\"6282\" data-end=\"6295\">RingCentral<\/p>\r\n<\/li>\r\n<li data-start=\"6296\" data-end=\"6310\">\r\n<p data-start=\"6298\" data-end=\"6310\">Amazon SES<\/p>\r\n<\/li>\r\n<li data-start=\"6311\" data-end=\"6323\">\r\n<p data-start=\"6313\" data-end=\"6323\">SendGrid<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"6325\" data-end=\"6383\">Focused on SMB practical needs and telephony integrations.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-getresponse\/\">Read also: HubSpot vs GetResponse: A Comprehensive Review and Analysis<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"2026_Pricing_Comparison_Scalability_Matters\"><\/span><span style=\"color: #339966;\">2026 Pricing Comparison (Scalability Matters)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Now that you have a much clearer idea of which services are included among HubSpot, Mailchimp, and EngageBay, as well as how these three software platforms differ, it\u2019s time to discuss the pricing for each.<\/p>\r\n<p>In 2026, <strong>pricing is one of the biggest decision drivers<\/strong> when comparing HubSpot, Mailchimp, and EngageBay \u2014 not just sticker prices, but how costs scale as your business grows, adds users, and increases contacts.<\/p>\r\n<p>We\u2019ll walk through each platform\u2019s current pricing tiers, what\u2019s included, how scalability impacts cost, and the best-fit business scenarios for each.<\/p>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-75697 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart-1024x765.png\" alt=\"Pricing comparison chart: HubSpot vs Mailchimp vs EngageBay\" width=\"1024\" height=\"765\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart-1024x765.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart-300x224.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart-768x574.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart-1536x1147.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart.png 1580w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"HubSpot_Pricing_CRM_Marketing_Sales_Service\"><\/span><span style=\"color: #993300;\">HubSpot Pricing (CRM + Marketing + Sales + Service)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>HubSpot uses a <strong>seat-based + marketing contact pricing model<\/strong> across its core Hubs. That means:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>You pay based on <strong>users (seats)<\/strong> who need edit access<\/li>\r\n<li>AND based on <strong>the number of marketing contacts<\/strong> you engage<\/li>\r\n<li data-start=\"751\" data-end=\"852\">Higher tiers unlock advanced AI, automation, and reporting<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h4 data-start=\"1041\" data-end=\"1076\"><span class=\"ez-toc-section\" id=\"1_HubSpot_CRM_Suite_%E2%80%94_Free\"><\/span><span style=\"color: #666699;\"><strong data-start=\"1045\" data-end=\"1076\">1. HubSpot CRM Suite \u2014 Free<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>Best for:<\/strong> Startups, early-stage businesses, basic CRM needs<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Unlimited users (View-Only seats are free)<\/li>\r\n<li>Contact &amp; deal management<\/li>\r\n<li>Live chat &amp; basic bots<\/li>\r\n<li>Email tracking &amp; notifications<\/li>\r\n<li>Basic task automation<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>What\u2019s missing:<\/strong> Predictive lead scoring, AI insights, advanced automation<\/p>\r\n<h4 data-start=\"1386\" data-end=\"1410\"><span class=\"ez-toc-section\" id=\"2_Starter_Plans\"><\/span><span style=\"color: #666699;\"><strong data-start=\"1390\" data-end=\"1410\">2. Starter Plans<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>HubSpot Starter (Marketing, Sales, or Service):<\/strong> $20 per seat, per month on monthly billing, or $15 per seat, per month if billed annually. The Starter Marketing tier includes 1,000 marketing contacts.<\/p>\r\n<p>Includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Marketing contact lists (limited tier)<\/li>\r\n<li>Email marketing<\/li>\r\n<li>Shared inbox &amp; live chat features<\/li>\r\n<li>List segmentation<\/li>\r\n<li>Basic ads management<\/li>\r\n<li>Calling &amp; meeting scheduling<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Cost driver:<\/strong> As contacts increase, pricing rises \u2014 additional marketing contacts are billed in blocks of 1,000, starting around $50\/month per block once you exceed the included allowance.<\/p>\r\n<p><strong>Good for:<\/strong> SMBs that want all-in-one CRM basics with light automation.<\/p>\r\n<h4 data-start=\"1908\" data-end=\"1937\"><span class=\"ez-toc-section\" id=\"3_Professional_Plans\"><\/span><span style=\"color: #666699;\"><strong data-start=\"1912\" data-end=\"1937\">3. Professional Plans<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>HubSpot Marketing Hub Professional:<\/strong> starts at <strong>$890\/month<\/strong>, which includes 3 core seats and 2,000 marketing contacts. A mandatory one-time onboarding fee of <strong>$3,000<\/strong> applies in the first year.<\/p>\r\n<p>Includes everything in Starter, plus:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Multi-step automation workflows<\/li>\r\n<li>Custom reporting dashboards<\/li>\r\n<li>AI-assisted content &amp; scoring tools<\/li>\r\n<li>Predictive lead scoring<\/li>\r\n<li>Landing pages &amp; A\/B testing<\/li>\r\n<li>Video hosting &amp; analytics<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Cost notes:<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Additional core seats run roughly $45\u2013$50\/month each<\/li>\r\n<li>Extra marketing contacts are billed in blocks (about $250 per additional 5,000 contacts)<\/li>\r\n<li>Sales Hub and Service Hub Professional are priced separately, at roughly $90\u2013$100 per seat, per month<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Best for:<\/strong> Mid-size businesses that want deeper automation, content tools, and reporting.<\/p>\r\n<h4 data-start=\"2448\" data-end=\"2475\"><span class=\"ez-toc-section\" id=\"4_Enterprise_Plans\"><\/span><span style=\"color: #666699;\"><strong data-start=\"2452\" data-end=\"2475\">4. Enterprise Plans<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>HubSpot Marketing Hub Enterprise:<\/strong> starts at <strong>$3,600\/month<\/strong>, which includes 5 core seats and 10,000 marketing contacts. A mandatory one-time onboarding fee of <strong>$7,000<\/strong> applies.<\/p>\r\n<p>Includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Advanced predictive AI analytics<\/li>\r\n<li>Behavioral event triggers<\/li>\r\n<li>Programmable chatbots<\/li>\r\n<li>Field-level permissions &amp; hierarchies<\/li>\r\n<li>Revenue attribution tools<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Cost impact:<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Additional core seats run roughly $75\/month each<\/li>\r\n<li>Onboarding fees are mandatory for new customers on this tier<\/li>\r\n<li>Pricing scales further as contacts and seats increase beyond what\u2019s included<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Best for:<\/strong> Large businesses and scaling organizations that rely on AI insights and revenue-centric automation.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11975 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/09\/expensive.gif\" alt=\"expensive\" width=\"480\" height=\"270\"><\/p>\r\n<p><strong>How HubSpot\u2019s seat model works:<\/strong> HubSpot prices its Marketing, Sales, and Service Hubs using a seats-based structure.<\/p>\r\n<p>Free <strong>View-Only<\/strong> seats give unlimited team members read access to data and reports, while paid <strong>Core<\/strong> seats are required for anyone who needs to edit contacts, build campaigns, or use paid features.<\/p>\r\n<p>This is the model to budget around: your monthly bill is a combination of core seats, your Hub tier, and your marketing contact volume \u2014 not a single flat number.<\/p>\r\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Want to find a more affordable solution to HubSpot? Our article on the top HubSpot alternatives will help you make the right choice.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14915,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1907741},&quot;15&quot;:&quot;Slack-Lato, Slack-Fractions, appleLogo, sans-serif&quot;,&quot;16&quot;:11}\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">Check out our article on the top HubSpot alternatives to help you make the right choice.<\/a><\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Mailchimp_pricing_Email-First_Marketing_Stack\"><\/span><strong><span style=\"color: #993300;\">Mailchimp pricing (Email-First &amp; Marketing Stack)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p class=\"FirstParagraph\"><span lang=\"EN-US\">Mailchimp pricing in 2026 still <b>scales primarily with your contact count and send limits<\/b>, rather than seat licenses.<\/span><\/p>\r\n<h4 data-start=\"3133\" data-end=\"3153\"><span class=\"ez-toc-section\" id=\"1_Free_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"3137\" data-end=\"3153\">1. Free Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>Cost:<\/strong> $0<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Up to 250 contacts<\/li>\r\n<li>500 sends per month, with a 250-per-day sending cap<\/li>\r\n<li>Basic email templates<\/li>\r\n<li>Basic reporting<\/li>\r\n<li>Limited automations (welcome + abandoned cart)<\/li>\r\n<li>Trial access to landing pages\/forms<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>Mailchimp reduced its free-tier limits in early 2026; the plan now covers a much smaller list than it did previously, which means many small lists outgrow it faster than before.<\/p>\r\n<p><strong>Good for:<\/strong> Beginners, very small lists, early testing.<\/p>\r\n<h4 data-start=\"3424\" data-end=\"3450\"><span class=\"ez-toc-section\" id=\"2_Essentials_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"3428\" data-end=\"3450\">2. Essentials Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>Cost:<\/strong> starting at $13\/month for up to 500 contacts; price increases as your contact count grows.<\/p>\r\n<p>Includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Up to 3 audiences<\/li>\r\n<li>Drag-and-drop email templates<\/li>\r\n<li>Basic automation flows (up to roughly 4 steps)<\/li>\r\n<li>A\/B testing<\/li>\r\n<li>Send limit of about 10\u00d7 your contact count<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Notes:<\/strong> Still limited in advanced segmentation and analytics.<\/p>\r\n<p><strong>Good for:<\/strong> Small businesses that want better automation than the Free plan.<\/p>\r\n<h4 data-start=\"3812\" data-end=\"3836\"><span class=\"ez-toc-section\" id=\"3_Standard_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"3816\" data-end=\"3836\">3. Standard Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>Cost:<\/strong> starting at $20\/month for up to 500 contacts; scales with contacts.<\/p>\r\n<p>Includes everything in Essentials, plus:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Advanced automation flows<\/li>\r\n<li>Advanced segmentation &amp; prebuilt segments<\/li>\r\n<li>Dynamic content<\/li>\r\n<li>Send Time Optimization<\/li>\r\n<li>Multivariate testing<\/li>\r\n<li>Comparative reporting<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Good for:<\/strong> Active email marketers and eCommerce sellers who want automation + analytics without enterprise pricing.<\/p>\r\n<h4 data-start=\"4220\" data-end=\"4243\"><span class=\"ez-toc-section\" id=\"4_Premium_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"4224\" data-end=\"4243\">4. Premium Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>Cost:<\/strong> starting at $350\/month for up to 10,000 contacts; scales with list size.<\/p>\r\n<p>Includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Unlimited audiences &amp; seats<\/li>\r\n<li>Priority support<\/li>\r\n<li>Multivariate testing at scale<\/li>\r\n<li>Predictive segmentation insights<\/li>\r\n<li>SMS with MMS options (where available)<\/li>\r\n<li>Personalized onboarding<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Good for:<\/strong> Large email lists with complex segmentation and optimization needs.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-alternatives\/\">Not happy with Mailchimp&#8217;s pricing? See our top picks for the best Mailchimp alternatives.<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"EngageBay_pricing_All-in-One_CRM_Marketing\"><\/span><strong><span style=\"color: #993300;\">EngageBay pricing (All-in-One CRM + Marketing)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>EngageBay pricing in 2026 is <strong>per user, predictable, and generous with features<\/strong> \u2014 especially compared with platforms that charge separately for seats and contacts.<\/p>\r\n<p>The four All-in-One Suite plans are Free, Basic at $14.99 a month per user, Growth at $64.99 a month per user, and Pro at $119.99 a month per user (monthly billing; annual and biennial billing bring each of these down further).<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/engagebay-pricing-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-52302\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/engagebay-pricing-1.png\" alt=\"EngageBay pricing in HubSpot vs Mailchimp vs EngageBay\" width=\"800\" height=\"554\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/engagebay-pricing-1.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/engagebay-pricing-1-300x208.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/engagebay-pricing-1-768x532.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\r\n<h4 data-start=\"4843\" data-end=\"4863\"><span class=\"ez-toc-section\" id=\"1_Free_Plan-2\"><\/span><span style=\"color: #666699;\"><strong data-start=\"4847\" data-end=\"4863\">1. Free Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>Cost:<\/strong> $0 \u2014 forever<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Up to 250 contacts<\/li>\r\n<li>CRM contact management<\/li>\r\n<li>Email templates &amp; broadcasts<\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">Live chat<\/a><\/li>\r\n<li>Landing pages &amp; sequences<\/li>\r\n<li>Web forms<\/li>\r\n<li>Basic automation<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Best for:<\/strong> Early-stage businesses that want full CRM + marketing stack basics.<\/p>\r\n<h4 data-start=\"5126\" data-end=\"5147\"><span class=\"ez-toc-section\" id=\"2_Basic_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"5130\" data-end=\"5147\">2. Basic Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>Cost:<\/strong> $14.99\/user\/month (monthly billing)<\/p>\r\n<p>Adds:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Tag &amp; custom field management<\/li>\r\n<li>SMS marketing support<\/li>\r\n<li>Landing page builder<\/li>\r\n<li>All native integrations<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Good for:<\/strong> Small teams starting outbound automation.<\/p>\r\n<h4 data-start=\"5357\" data-end=\"5379\"><span class=\"ez-toc-section\" id=\"3_Growth_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"5361\" data-end=\"5379\">3. Growth Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>Cost:<\/strong> $64.99\/user\/month (monthly billing)<\/p>\r\n<p>Includes everything in Basic, plus:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Marketing automation<\/li>\r\n<li>A\/B testing for emails &amp; landing pages<\/li>\r\n<li>Custom domain support<\/li>\r\n<li>Site messaging triggers<\/li>\r\n<li>More <a href=\"https:\/\/www.engagebay.com\/crm\/crm-analytics\">advanced analytics<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Good for:<\/strong> SMBs that want scalable automation without complexity.<\/p>\r\n<h4 data-start=\"5669\" data-end=\"5688\"><span class=\"ez-toc-section\" id=\"4_Pro_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"5673\" data-end=\"5688\">4. Pro Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><strong>Cost:<\/strong> $119.99\/user\/month (monthly billing)<\/p>\r\n<p>Adds:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Unlimited contacts<\/li>\r\n<li>Phone support + account manager<\/li>\r\n<li>SSO &amp; SLA uptime guarantee<\/li>\r\n<li>Custom reports &amp; analytics<\/li>\r\n<li>CRM Telephony integrations<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Great for:<\/strong> Growing teams that want CRM + marketing + sales automation in one platform without enterprise costs.<\/p>\r\n<h3 data-start=\"5876\" data-end=\"5991\"><span class=\"ez-toc-section\" id=\"2026_Pricing_Comparison_%E2%80%94_Key_Takeaways\"><\/span><span style=\"color: #993300;\">2026 Pricing Comparison \u2014 Key Takeaways<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<table width=\"100%\">\r\n<thead>\r\n<tr>\r\n<td>\r\n<p>Platform<\/p>\r\n<\/td>\r\n<td>\r\n<p>Cost Driver<\/p>\r\n<\/td>\r\n<td>\r\n<p>Best Fit<\/p>\r\n<\/td>\r\n<td>\r\n<p>Scaling Challenge<\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p><strong>HubSpot<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Seats + marketing contacts<\/p>\r\n<\/td>\r\n<td>\r\n<p>Enterprise \/ scaling teams<\/p>\r\n<\/td>\r\n<td>\r\n<p>Pricing can grow rapidly, especially past Starter<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>Mailchimp<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Contact count &amp; send limits<\/p>\r\n<\/td>\r\n<td>\r\n<p>Email-centric marketers<\/p>\r\n<\/td>\r\n<td>\r\n<p>Costs balloon with big lists; free plan is now very limited<\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><strong>EngageBay<\/strong><\/p>\r\n<\/td>\r\n<td>\r\n<p>Per user, predictable<\/p>\r\n<\/td>\r\n<td>\r\n<p>SMBs and startups<\/p>\r\n<\/td>\r\n<td>\r\n<p>Fewer enterprise-grade AI tools<\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h2><span class=\"ez-toc-section\" id=\"HubSpot_vs_Mailchimp_vs_EngageBay_The_Winner_in_2026\"><\/span><span lang=\"EN-US\" style=\"color: #339966;\">HubSpot vs Mailchimp vs EngageBay: The Winner in 2026<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"58\" data-end=\"294\">Choosing between <strong data-start=\"75\" data-end=\"120\">HubSpot vs Mailchimp vs EngageBay in 2026<\/strong> comes down to one core question: which platform delivers the best balance of CRM power, marketing automation, AI capabilities, and scalable pricing for your stage of growth?<\/p>\r\n<blockquote>\r\n<p data-start=\"296\" data-end=\"586\"><span style=\"color: #008000;\"><strong>If you are a startup or small business, your budget is limited.<\/strong><\/span><\/p>\r\n<\/blockquote>\r\n<p data-start=\"296\" data-end=\"586\">That means every dollar invested in CRM and marketing software must drive measurable ROI.<\/p>\r\n<p data-start=\"296\" data-end=\"586\">The wrong decision can lock you into rising contact-based fees, seat-based pricing, or feature limitations that force a migration later.<\/p>\r\n<p data-start=\"588\" data-end=\"618\">Let\u2019s break this down clearly.<\/p>\r\n<h3 data-start=\"620\" data-end=\"641\"><span class=\"ez-toc-section\" id=\"When_HubSpot_Wins\"><\/span><span style=\"color: #993300;\">When HubSpot Wins<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>HubSpot<\/strong> is the strongest option for businesses that need:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>Advanced AI-powered CRM and predictive lead scoring<\/li>\r\n<li>Revenue attribution and lifecycle analytics<\/li>\r\n<li>Enterprise-grade automation workflows<\/li>\r\n<li>Deep integrations and cross-department alignment<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>In 2026, HubSpot leads in AI-driven insights and enterprise scalability.<\/p>\r\n<p>However, its seat-based and contact-based pricing model can become expensive as your team grows and your marketing list expands \u2014 the jump from Starter to Professional alone brings a $3,000 onboarding fee and a base price of $890\/month.<\/p>\r\n<p><strong>Best fit:<\/strong> Growth-stage companies and enterprises that prioritize advanced automation, reporting, and AI insights over cost sensitivity.<\/p>\r\n<h3 data-start=\"1251\" data-end=\"1274\"><span class=\"ez-toc-section\" id=\"When_Mailchimp_Wins\"><\/span><span style=\"color: #993300;\">When Mailchimp Wins<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>Mailchimp<\/strong> remains a strong contender for businesses focused primarily on email marketing and campaign optimization.<\/p>\r\n<p>It offers:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>A wide range of email templates<\/li>\r\n<li>AI Creative Assistant for design and branding<\/li>\r\n<li>Send Time Optimization<\/li>\r\n<li>Customer journey automation<\/li>\r\n<li>Strong eCommerce integrations<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>Mailchimp\u2019s pricing appears affordable at first, but costs increase as your contact list grows. Since pricing is heavily contact-based, and its free tier now covers only 250 contacts, scaling to larger audiences can significantly raise monthly expenses sooner than it once did.<\/p>\r\n<p><strong>Best fit:<\/strong> Email-first marketers and eCommerce brands that prioritize campaign execution over advanced CRM functionality.<\/p>\r\n<h3 data-start=\"1923\" data-end=\"1946\"><span class=\"ez-toc-section\" id=\"When_EngageBay_Wins\"><\/span><span style=\"color: #993300;\">When EngageBay Wins<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><strong>EngageBay<\/strong> stands out for startups and SMBs that need:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>A full CRM included in every plan<\/li>\r\n<li>Marketing automation workflows<\/li>\r\n<li>Email, SMS, and site messaging<\/li>\r\n<li>Predictable per-user pricing<\/li>\r\n<li>All-in-one sales, marketing, and service tools<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>In 2026, EngageBay\u2019s advantage is value for money. It delivers CRM, automation, and multi-channel marketing without the steep scaling costs seen in some enterprise platforms.<\/p>\r\n<p>While it may not offer the same level of predictive AI depth as HubSpot, it provides practical automation and CRM capabilities that meet the needs of most small and mid-sized teams \u2014 with published per-user pricing that stays flat as your team grows, rather than compounding with seats and contacts the way HubSpot\u2019s does.<\/p>\r\n<p><strong>Best fit:<\/strong> Budget-conscious startups and growing businesses that want a unified CRM and marketing platform without enterprise-level pricing.<\/p>\r\n<h2 data-start=\"2704\" data-end=\"2755\"><span class=\"ez-toc-section\" id=\"Final_Verdict_Which_Platform_Should_You_Choose\"><\/span><span style=\"color: #339966;\">Final Verdict: Which Platform Should You Choose?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li><strong>Choose HubSpot<\/strong> if you need enterprise-grade AI, advanced analytics, and deep automation and your budget supports long-term scaling costs, including onboarding fees at the Professional and Enterprise tiers.<\/li>\r\n<li><strong>Choose Mailchimp<\/strong> if email marketing is your primary focus and you want intuitive campaign tools with strong design flexibility, and you\u2019re comfortable moving to a paid plan once your list passes 250 contacts.<\/li>\r\n<li><strong>Choose EngageBay<\/strong> if you want an affordable all-in-one CRM and marketing automation solution built specifically for startups and small businesses, with pricing that\u2019s easy to forecast as you add users.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>The winner ultimately depends on your growth stage, team size, contact volume, and budget tolerance.<\/p>\r\n<p>If your priority is cost-efficient scalability with strong CRM and automation capabilities, EngageBay offers the most balanced value proposition in 2026.<\/p>\r\n<p>If your priority is advanced AI-driven marketing and revenue analytics at scale, HubSpot leads.<\/p>\r\n<p>If your priority is powerful email marketing with flexible design and automation tools, Mailchimp remains a solid choice.<\/p>\r\n<p>The right platform is the one that supports your next three years of growth \u2014 not just your next three months.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/engagebay-vs-hubspot\/\">Learn more in our related comparison: HubSpot Vs EngageBay<\/a><\/p>\r\n<p><strong>Learn more about EngageBay:<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.engagebay.com\/hubspot-alternative\">Compare EngageBay with HubSpot<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/\">Visit our website<\/a><\/li>\r\n<li><a href=\"https:\/\/meetings.engagebay.com\/book-demo-free\">Request a demo with our experts<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\">Check pricing<\/a><\/li>\r\n<\/ul>\r\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #693bad; color: #ffffff;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/app.engagebay.com\/signup\">Sign up with EngageBay for free<\/a><\/p>\r\n<hr>\r\n<p><strong>Related reading:&nbsp;<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-crm-tools\/\">The best CRM Tools for Small Businesses<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-crm-automation-software\/\">The 14 Best CRM Automation Software in 2024<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-marketing-automation-tools\/\">15 Best Marketing Automation Tools for Small Businesses<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/is-hubspot-worth-it\/\">Is HubSpot Worth It? In-Depth Review for Small Businesses<\/a><\/li>\r\n<\/ul>\r\n\n            <script>\n                var EhAPI = EhAPI || {}; \n                EhAPI.after_load = function() {\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\n                    EhAPI.execute('rules');\n                };\n                (function(d, s, f) {\n                    var sc = document.createElement(s);\n                    sc.type = 'text\/javascript';\n                    sc.async = true;\n                    sc.src = f;\n                    var m = document.getElementsByTagName(s)[0];\n                    m.parentNode.insertBefore(sc, m);   \n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\n            <\/script>\n            <script>\n                function waitForEhForms() {\n                    const interval = 100; \/\/ Check every 100ms\n                    const checkAndLoad = () => {\n                        const params = new URLSearchParams(window.location.search);\n                        const elementorPreviewParam = params.get('elementor-preview');\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\n                            EhForms.loadForms();\n                            console.log('EhForms.loadForms() called successfully.');\n                        } else {\n                            setTimeout(checkAndLoad, interval);\n                        }\n                    };\n                    checkAndLoad();\n                }\n                \/\/ Call the function\n                waitForEhForms();\n            <\/script>\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1755077703977\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>FAQs:<\/strong> <strong>HubSpot vs Mailchimp vs EngageBay<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1755077748542\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>1. Which platform offers the most affordable all-in-one marketing suite?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">For startups comparing <strong>HubSpot vs Mailchimp vs EngageBay<\/strong>, <strong>EngageBay<\/strong> wins with affordable fixed-price tiers, full feature access, no sliding-scale billing, and month-to-month plans\u2014making it the most cost-effective all-in-one marketing and CRM solution.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1755077781272\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>2. Which tool has the most generous free CRM capabilities?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">In the <strong>HubSpot vs Mailchimp vs EngageBay<\/strong> debate, <strong>EngageBay<\/strong> and <strong>HubSpot<\/strong> both include free, forever CRMs. However, <strong>EngageBay\u2019s<\/strong> all-in-one tools deliver better value for email marketing, landing pages, live chat, and automation compared to Mailchimp.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1755077809967\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>3. Which platform excels in landing page and form building?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Considering <strong>HubSpot vs Mailchimp vs EngageBay<\/strong>, <strong>HubSpot<\/strong> offers drag-and-drop, mobile-optimized landing pages with A\/B testing; <strong>EngageBay<\/strong> also provides intuitive builders and pop-up forms; <strong>Mailchimp<\/strong> lacks built-in form\/landing-page creators.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1755077853725\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>4. Which platform offers the most robust automation workflows?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">When evaluating <strong>HubSpot vs Mailchimp vs EngageBay<\/strong>, <strong>EngageBay<\/strong> delivers extensive automation\u2014email sequences, triggers, lead scoring, tasks, reporting\u2014plus marketing and sales workflows. HubSpot is powerful but more expensive; Mailchimp focuses mainly on email\/behavioral triggers.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1755077869813\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>5. Which platform provides the broadest integrations and messaging tools?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">In a <strong>HubSpot vs Mailchimp vs EngageBay<\/strong> comparison, <strong>HubSpot<\/strong> has one of the largest integration marketplaces. <strong>Mailchimp<\/strong> offers many as well. <strong>EngageBay<\/strong> may have fewer but also includes SMS, push, and site-messaging\u2014key for multi-channel small-business marketing.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Last updated: 7 September 2026 If you\u2019re researching HubSpot vs Mailchimp vs EngageBay in 2026, you\u2019re not just picking an [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":79825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[333,120,61],"tags":[5168,5167,5166,5089],"class_list":["post-12659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alternatives","category-crm","category-marketing-automation","tag-hubspot-vs-engagebay","tag-hubspot-vs-mailchimp","tag-hubspot-vs-mailchimp-vs-engagebay","tag-mailchimp-vs-engagebay"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HubSpot vs Mailchimp vs EngageBay Comparison 2026<\/title>\n<meta name=\"description\" content=\"HubSpot vs Mailchimp vs EngageBay (2026): compare CRM, AI features, and real pricing; 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Which platform offers the most affordable all-in-one marketing suite?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"For startups comparing <strong>HubSpot vs Mailchimp vs EngageBay<\/strong>, <strong>EngageBay<\/strong> wins with affordable fixed-price tiers, full feature access, no sliding-scale billing, and month-to-month plans\u2014making it the most cost-effective all-in-one marketing and CRM solution.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#faq-question-1755077781272","position":3,"url":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#faq-question-1755077781272","name":"2. Which tool has the most generous free CRM capabilities?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In the <strong>HubSpot vs Mailchimp vs EngageBay<\/strong> debate, <strong>EngageBay<\/strong> and <strong>HubSpot<\/strong> both include free, forever CRMs. However, <strong>EngageBay\u2019s<\/strong> all-in-one tools deliver better value for email marketing, landing pages, live chat, and automation compared to Mailchimp.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#faq-question-1755077809967","position":4,"url":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#faq-question-1755077809967","name":"3. Which platform excels in landing page and form building?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Considering <strong>HubSpot vs Mailchimp vs EngageBay<\/strong>, <strong>HubSpot<\/strong> offers drag-and-drop, mobile-optimized landing pages with A\/B testing; <strong>EngageBay<\/strong> also provides intuitive builders and pop-up forms; <strong>Mailchimp<\/strong> lacks built-in form\/landing-page creators.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#faq-question-1755077853725","position":5,"url":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#faq-question-1755077853725","name":"4. Which platform offers the most robust automation workflows?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"When evaluating <strong>HubSpot vs Mailchimp vs EngageBay<\/strong>, <strong>EngageBay<\/strong> delivers extensive automation\u2014email sequences, triggers, lead scoring, tasks, reporting\u2014plus marketing and sales workflows. HubSpot is powerful but more expensive; Mailchimp focuses mainly on email\/behavioral triggers.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#faq-question-1755077869813","position":6,"url":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#faq-question-1755077869813","name":"5. Which platform provides the broadest integrations and messaging tools?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In a <strong>HubSpot vs Mailchimp vs EngageBay<\/strong> comparison, <strong>HubSpot<\/strong> has one of the largest integration marketplaces. <strong>Mailchimp<\/strong> offers many as well. <strong>EngageBay<\/strong> may have fewer but also includes SMS, push, and site-messaging\u2014key for multi-channel small-business marketing.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/12659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=12659"}],"version-history":[{"count":65,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/12659\/revisions"}],"predecessor-version":[{"id":79217,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/12659\/revisions\/79217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/79825"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=12659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=12659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=12659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}