{"id":12659,"date":"2026-02-13T05:30:12","date_gmt":"2026-02-13T05:30:12","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=12659"},"modified":"2026-05-26T08:47:35","modified_gmt":"2026-05-26T08:47:35","slug":"hubspot-vs-mailchimp-vs-engagebay","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/","title":{"rendered":"HubSpot vs Mailchimp vs EngageBay 2026: Features, Pricing &#038; Best Use Cases"},"content":{"rendered":"<p data-start=\"89\" data-end=\"363\">If you\u2019re researching <strong data-start=\"111\" data-end=\"156\">HubSpot vs Mailchimp vs EngageBay in 2026<\/strong>, you\u2019re not just picking an email tool anymore \u2014 you\u2019re choosing a complete <strong data-start=\"233\" data-end=\"273\">CRM + marketing automation ecosystem<\/strong> that will shape how your business captures leads, nurtures customers, and scales revenue.<\/p>\r\n<p data-start=\"365\" data-end=\"391\">The landscape has shifted.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"393\" data-end=\"839\">\r\n<li data-start=\"393\" data-end=\"522\">\r\n<p data-start=\"395\" data-end=\"522\"><strong data-start=\"395\" data-end=\"436\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span><\/strong> has doubled down on AI-powered CRM, predictive analytics, and enterprise scalability.<\/p>\r\n<\/li>\r\n<li data-start=\"523\" data-end=\"678\">\r\n<p data-start=\"525\" data-end=\"678\"><strong data-start=\"525\" data-end=\"566\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong> has evolved beyond email into a broader marketing platform with AI content tools and deeper eCommerce features.<\/p>\r\n<\/li>\r\n<li data-start=\"679\" data-end=\"839\">\r\n<p data-start=\"681\" data-end=\"839\"><strong data-start=\"681\" data-end=\"722\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EngageBay<\/span><\/span><\/strong> continues positioning itself as the affordable, all-in-one CRM alternative built specifically for startups and SMBs.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<blockquote>\r\n<p data-start=\"841\" data-end=\"917\"><span style=\"color: #008000;\"><strong>So the real question in 2026 isn\u2019t <em data-start=\"876\" data-end=\"909\">\u201cWhich email software is best?\u201d<\/em><\/strong><\/span><\/p>\r\n<\/blockquote>\r\n<p data-start=\"841\" data-end=\"917\"><strong>It\u2019s:<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"919\" data-end=\"1115\">\r\n<li data-start=\"919\" data-end=\"990\">\r\n<p data-start=\"921\" data-end=\"990\">Which platform gives you <strong data-start=\"946\" data-end=\"990\">AI-enabled growth without runaway costs?<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"991\" data-end=\"1055\">\r\n<p data-start=\"993\" data-end=\"1055\">Which tool scales with your team \u2014 not just your contact list?<\/p>\r\n<\/li>\r\n<li data-start=\"1056\" data-end=\"1115\">\r\n<p data-start=\"1058\" data-end=\"1115\">And which one delivers the <strong data-start=\"1085\" data-end=\"1115\">best ROI per dollar spent?<\/strong><\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1117\" data-end=\"1162\">In this updated comparison, we\u2019ll break down:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1164\" data-end=\"1333\">\r\n<li data-start=\"1164\" data-end=\"1189\">\r\n<p data-start=\"1166\" data-end=\"1189\">Core CRM capabilities<\/p>\r\n<\/li>\r\n<li data-start=\"1190\" data-end=\"1233\">\r\n<p data-start=\"1192\" data-end=\"1233\">AI &amp; automation maturity (2026 updates)<\/p>\r\n<\/li>\r\n<li data-start=\"1234\" data-end=\"1259\">\r\n<p data-start=\"1236\" data-end=\"1259\"><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">Email marketing<\/a> depth<\/p>\r\n<\/li>\r\n<li data-start=\"1260\" data-end=\"1296\">\r\n<p data-start=\"1262\" data-end=\"1296\">Integrations &amp; omnichannel tools<\/p>\r\n<\/li>\r\n<li data-start=\"1297\" data-end=\"1333\">\r\n<p data-start=\"1299\" data-end=\"1333\">Real pricing impact as you scale<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1335\" data-end=\"1438\">Then we\u2019ll help you choose the right platform based on your actual business stage \u2014 not marketing hype.<\/p>\r\n<p data-start=\"1335\" data-end=\"1438\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Quick_Comparison_HubSpot_vs_Mailchimp_vs_EngageBay_2026_Snapshot\" >Quick Comparison: HubSpot vs Mailchimp vs EngageBay (2026 Snapshot)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Whats_Changed_in_2026_And_Why_It_Matters\" >What\u2019s Changed in 2026 (And Why It Matters)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#What_Is_HubSpot\" >What Is HubSpot?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Is_HubSpot_CRM_Free\" >Is HubSpot CRM Free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Whats_Inside_HubSpot_Marketing_Hub_2026\" >What\u2019s Inside HubSpot Marketing Hub (2026)?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#What_Is_Mailchimp\" >What Is Mailchimp?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#What_Is_EngageBay\" >What Is EngageBay?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Whats_Inside_EngageBays_Marketing_Bay_2026\" >What\u2019s Inside EngageBay\u2019s Marketing Bay (2026)?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot_vs_Mailchimp_vs_EngageBay_2026_Features_Pricing_AI_Comparison\" >HubSpot vs Mailchimp vs EngageBay (2026): Features, Pricing &amp; AI Comparison<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2026_Features_Matrix_HubSpot_vs_Mailchimp_vs_EngageBay\" >2026 Features Matrix: HubSpot vs Mailchimp vs EngageBay:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Email_Templates_AI_Content_Tools_2026\" >Email Templates &amp; AI Content Tools (2026)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp\" >Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay\" >EngageBay<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Landing_page_and_form_builders\" >Landing page and form builders<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot-2\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp-2\" >Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay-2\" >EngageBay<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Marketing_Automation_AI_Workflows\" >Marketing Automation &amp; AI Workflows<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot_Enterprise-Level_AI_Automation\" >HubSpot (Enterprise-Level AI Automation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp_Email-Centric_Automation\" >Mailchimp (Email-Centric Automation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay_All-in-One_Workflow_Automation\" >EngageBay (All-in-One Workflow Automation)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#CRM_Capabilities_Free_vs_Scalable\" >CRM Capabilities (Free vs Scalable)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot_CRM_Free_but_Tier-Gated_AI\" >HubSpot CRM (Free but Tier-Gated AI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp_CRM_Marketing-Focused\" >Mailchimp CRM (Marketing-Focused)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay_CRM_Free_Fully_Integrated\" >EngageBay CRM (Free &amp; Fully Integrated)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Integrations_Ecosystem\" >Integrations &amp; Ecosystem<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot-3\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp-3\" >Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay-3\" >EngageBay<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2026_Pricing_Comparison_Scalability_Matters\" >2026 Pricing Comparison (Scalability Matters)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot_Pricing_CRM_Marketing_Sales_Service\" >HubSpot Pricing (CRM + Marketing + Sales + Service)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#1_HubSpot_CRM_Suite_%E2%80%94_Free\" >1. HubSpot CRM Suite \u2014 Free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2_Starter_Plans\" >2. Starter Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#3_Professional_Plans\" >3. Professional Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#4_Enterprise_Plans\" >4. Enterprise Plans<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Mailchimp_pricing_Email-First_Marketing_Stack\" >Mailchimp pricing (Email-First &amp; Marketing Stack)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#1_Free_Plan\" >1. Free Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2_Essentials_Plan\" >2. Essentials Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#3_Standard_Plan\" >3. Standard Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#4_Premium_Plan\" >4. Premium Plan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#EngageBay_pricing_All-in-One_CRM_Marketing\" >EngageBay pricing (All-in-One CRM + Marketing)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#1_Free_Plan-2\" >1. Free Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2_Basic_Plan\" >2. Basic Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#3_Growth_Plan\" >3. Growth Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#4_Pro_Plan\" >4. Pro Plan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#2026_Pricing_Comparison_%E2%80%94_Key_Takeaways\" >2026 Pricing Comparison \u2014 Key Takeaways<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#HubSpot_vs_Mailchimp_vs_EngageBay_The_Winner_in_2026\" >HubSpot vs Mailchimp vs EngageBay: The Winner in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#When_HubSpot_Wins\" >When HubSpot Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#When_Mailchimp_Wins\" >When Mailchimp Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#When_EngageBay_Wins\" >When EngageBay Wins<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#Final_Verdict_Which_Platform_Should_You_Choose\" >Final Verdict: Which Platform Should You Choose?<\/a><\/li><\/ul><\/nav><\/div>\n<\/p>\r\n<p>Before we proceed, here&#8217;s a quick feature\/plan comparison table that will give you a clearer glimpse of the details discussed below.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Quick_Comparison_HubSpot_vs_Mailchimp_vs_EngageBay_2026_Snapshot\"><\/span><span style=\"color: #339966;\">Quick Comparison: HubSpot vs Mailchimp vs EngageBay (2026 Snapshot)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Feature<\/th>\r\n<th>HubSpot<\/th>\r\n<th>Mailchimp<\/th>\r\n<th>EngageBay<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>Free CRM<\/strong><\/td>\r\n<td>\u2705 Yes (robust but tier-limited features)<\/td>\r\n<td>\u26a0\ufe0f Basic audience management (not full CRM)<\/td>\r\n<td>\u2705 Yes (full CRM for SMBs)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>AI Capabilities (2026)<\/strong><\/td>\r\n<td>\ud83d\ude80 Predictive lead scoring, AI assistants, reporting insights, generative content tools<\/td>\r\n<td>\ud83e\udd16 Creative Assistant, send-time optimization, AI segmentation<\/td>\r\n<td>\u2699\ufe0f Workflow automation, practical AI email assistance<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Email Templates<\/strong><\/td>\r\n<td>\u2705 Drag-and-drop builder + business templates<\/td>\r\n<td>\u2705 Templates + AI Creative Assistant<\/td>\r\n<td>\u2705 Drag-and-drop builder + templates<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Landing Pages &amp; Forms<\/strong><\/td>\r\n<td>\u2705 Advanced builder + smart forms<\/td>\r\n<td>\u2705 Landing pages + popups + forms<\/td>\r\n<td>\u2705 Landing pages + web forms<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Marketing Automation<\/strong><\/td>\r\n<td>\ud83d\udd25 Advanced multi-step workflows (Marketing Hub tiers)<\/td>\r\n<td>\u2705 Behavioral email automation<\/td>\r\n<td>\u2705 Visual workflows + sequences<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>CRM &amp; Contact Segmentation<\/strong><\/td>\r\n<td>\ud83e\udde0 Advanced CRM + lifecycle stages + predictive scoring<\/td>\r\n<td>\u26a0\ufe0f Basic contact segmentation<\/td>\r\n<td>\u2705 Full contact management + segmentation<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Live Chat \/ Site Messaging<\/strong><\/td>\r\n<td>\u2705 Live chat + chatbot tools<\/td>\r\n<td>\u274c Limited native tools<\/td>\r\n<td>\u2705 Live chat + SMS + push notifications<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Integrations<\/strong><\/td>\r\n<td>\ud83c\udf10 Extensive App Marketplace (1,000+ apps)<\/td>\r\n<td>\ud83c\udf10 300+ integrations<\/td>\r\n<td>\ud83c\udf10 Growing ecosystem + omnichannel tools<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Best For (2026)<\/strong><\/td>\r\n<td>Scaling teams &amp; enterprise growth<\/td>\r\n<td>Email-first marketers &amp; eCommerce brands<\/td>\r\n<td>Budget-conscious SMBs wanting all-in-one<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h3 data-start=\"3004\" data-end=\"3050\"><span class=\"ez-toc-section\" id=\"Whats_Changed_in_2026_And_Why_It_Matters\"><\/span><span style=\"color: #993300;\">What\u2019s Changed in 2026 (And Why It Matters)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"3052\" data-end=\"3093\">This comparison matters more now because:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li data-start=\"3095\" data-end=\"3275\">\r\n<p data-start=\"3097\" data-end=\"3275\"><strong data-start=\"3097\" data-end=\"3126\">AI is no longer optional.<\/strong> HubSpot leads in predictive intelligence. Mailchimp focuses on AI-driven email creation. EngageBay prioritizes practical automation for small teams.<\/p>\r\n<\/li>\r\n<li data-start=\"3276\" data-end=\"3462\">\r\n<p data-start=\"3278\" data-end=\"3462\"><strong data-start=\"3278\" data-end=\"3313\">Pricing scales differently now.<\/strong> HubSpot pricing grows quickly with seats and contacts. Mailchimp pricing scales heavily with list size. EngageBay remains more predictable for SMBs.<\/p>\r\n<\/li>\r\n<li data-start=\"3463\" data-end=\"3607\">\r\n<p data-start=\"3465\" data-end=\"3607\"><strong data-start=\"3465\" data-end=\"3503\">Omnichannel marketing is expected.<\/strong> Email-only tools are losing ground to platforms that combine CRM, automation, SMS, chat, and analytics.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>&#8211; If you&#8217;re running a lean team, you need simplicity and cost control.<\/p>\r\n<p>&nbsp;&#8211; If you&#8217;re scaling aggressively, you need <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation-software\">automation<\/a> depth and predictive data.<\/p>\r\n<p>And if you\u2019re somewhere in between \u2014 your decision matters even more.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_Is_HubSpot\"><\/span><span style=\"color: #339966;\"><strong>What Is HubSpot?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-79174 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/HubSpot-dashboard-screenshot-2026.png\" alt=\"HubSpot dashboard screenshot 2026\" width=\"1001\" height=\"440\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/HubSpot-dashboard-screenshot-2026.png 1001w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/HubSpot-dashboard-screenshot-2026-300x132.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/HubSpot-dashboard-screenshot-2026-768x338.png 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/p>\r\n<p><a href=\"https:\/\/www.hubspot.com\/\"><strong>HubSpot<\/strong><\/a> is an AI-powered CRM platform built around inbound marketing, sales automation, and customer service management.<\/p>\r\n<p>In 2026, it\u2019s no longer just \u201c<a href=\"https:\/\/www.engagebay.com\/products\/marketing\">marketing software<\/a>\u201d \u2014 it\u2019s a full customer platform designed to manage the entire lifecycle from first visit to repeat revenue.<\/p>\r\n<p data-start=\"392\" data-end=\"421\">HubSpot\u2019s ecosystem includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"423\" data-end=\"787\">\r\n<li data-start=\"423\" data-end=\"529\">\r\n<p data-start=\"425\" data-end=\"529\"><strong data-start=\"425\" data-end=\"442\">Marketing Hub<\/strong> \u2013 Advanced marketing automation, AI-powered campaign tools, lead nurturing workflows<\/p>\r\n<\/li>\r\n<li data-start=\"530\" data-end=\"606\">\r\n<p data-start=\"532\" data-end=\"606\"><strong data-start=\"532\" data-end=\"545\">Sales Hub<\/strong> \u2013 CRM, pipeline management, deal tracking, AI lead scoring<\/p>\r\n<\/li>\r\n<li data-start=\"607\" data-end=\"673\">\r\n<p data-start=\"609\" data-end=\"673\"><strong data-start=\"609\" data-end=\"624\">Service Hub<\/strong> \u2013 Helpdesk, ticketing, customer feedback tools<\/p>\r\n<\/li>\r\n<li data-start=\"674\" data-end=\"722\">\r\n<p data-start=\"676\" data-end=\"722\"><strong data-start=\"676\" data-end=\"687\">CMS Hub<\/strong> \u2013 Website and content management<\/p>\r\n<\/li>\r\n<li data-start=\"723\" data-end=\"787\">\r\n<p data-start=\"725\" data-end=\"787\"><strong data-start=\"725\" data-end=\"743\">Operations Hub<\/strong> \u2013 Data sync and automation across systems<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"Is_HubSpot_CRM_Free\"><\/span><span style=\"color: #993300;\">Is HubSpot CRM Free?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"815\" data-end=\"1073\">Yes \u2014 HubSpot still offers a <strong data-start=\"844\" data-end=\"856\">free CRM<\/strong>, but advanced automation, predictive analytics, and AI-powered tools require paid tiers.<\/p>\r\n<p data-start=\"815\" data-end=\"1073\">In 2026, pricing scales based on users and marketing contacts, which makes it powerful \u2014 but potentially expensive as you grow.<\/p>\r\n<h3 data-start=\"1075\" data-end=\"1122\"><span class=\"ez-toc-section\" id=\"Whats_Inside_HubSpot_Marketing_Hub_2026\"><\/span><span style=\"color: #993300;\">What\u2019s Inside HubSpot Marketing Hub (2026)?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"1124\" data-end=\"1155\">The Marketing Hub now includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1157\" data-end=\"1631\">\r\n<li data-start=\"1157\" data-end=\"1214\">\r\n<p data-start=\"1159\" data-end=\"1214\">AI-powered content generation and campaign assistance<\/p>\r\n<\/li>\r\n<li data-start=\"1215\" data-end=\"1266\">\r\n<p data-start=\"1217\" data-end=\"1266\">Predictive lead scoring and revenue attribution<\/p>\r\n<\/li>\r\n<li data-start=\"1267\" data-end=\"1300\">\r\n<p data-start=\"1269\" data-end=\"1300\">Advanced automation workflows<\/p>\r\n<\/li>\r\n<li data-start=\"1301\" data-end=\"1348\">\r\n<p data-start=\"1303\" data-end=\"1348\">Conversion and traffic analytics dashboards<\/p>\r\n<\/li>\r\n<li data-start=\"1349\" data-end=\"1384\">\r\n<p data-start=\"1351\" data-end=\"1384\">Blog and content creation tools<\/p>\r\n<\/li>\r\n<li data-start=\"1385\" data-end=\"1429\">\r\n<p data-start=\"1387\" data-end=\"1429\">Social media ads and campaign management<\/p>\r\n<\/li>\r\n<li data-start=\"1430\" data-end=\"1477\">\r\n<p data-start=\"1432\" data-end=\"1477\">Email marketing with personalization tokens<\/p>\r\n<\/li>\r\n<li data-start=\"1478\" data-end=\"1509\">\r\n<p data-start=\"1480\" data-end=\"1509\">Live chat and chatbot tools<\/p>\r\n<\/li>\r\n<li data-start=\"1510\" data-end=\"1540\">\r\n<p data-start=\"1512\" data-end=\"1540\">Video hosting and tracking<\/p>\r\n<\/li>\r\n<li data-start=\"1541\" data-end=\"1582\">\r\n<p data-start=\"1543\" data-end=\"1582\">Smart forms and landing page builders<\/p>\r\n<\/li>\r\n<li data-start=\"1583\" data-end=\"1631\">\r\n<p data-start=\"1585\" data-end=\"1631\">Advanced segmentation and lifecycle tracking<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1633\" data-end=\"1765\"><strong data-start=\"1633\" data-end=\"1646\">Best for:<\/strong> Scaling teams, B2B companies, and enterprises needing advanced reporting, AI insights, and multi-department alignment.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Mailchimp\"><\/span><strong><span style=\"color: #339966;\">What Is Mailchimp?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-79219 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/mailchimp-dashboard.png\" alt=\"Mailchimp homepage screenshot\" width=\"979\" height=\"457\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/mailchimp-dashboard.png 979w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/mailchimp-dashboard-300x140.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/mailchimp-dashboard-768x359.png 768w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><\/p>\r\n<p data-start=\"1852\" data-end=\"2038\"><a href=\"https:\/\/mailchimp.com\/\"><strong data-start=\"1852\" data-end=\"1893\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong><\/a>, now part of Intuit, has evolved from an email marketing tool into a broader marketing automation platform focused on SMBs and eCommerce brands.<\/p>\r\n<p data-start=\"2040\" data-end=\"2104\">While it still leads with email marketing, Mailchimp now offers:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2106\" data-end=\"2459\">\r\n<li data-start=\"2106\" data-end=\"2157\">\r\n<p data-start=\"2108\" data-end=\"2157\">Audience management and behavioral segmentation<\/p>\r\n<\/li>\r\n<li data-start=\"2158\" data-end=\"2192\">\r\n<p data-start=\"2160\" data-end=\"2192\">Signup forms and landing pages<\/p>\r\n<\/li>\r\n<li data-start=\"2193\" data-end=\"2247\">\r\n<p data-start=\"2195\" data-end=\"2247\">AI-powered <strong data-start=\"2206\" data-end=\"2228\">Creative Assistant<\/strong> for email design<\/p>\r\n<\/li>\r\n<li data-start=\"2248\" data-end=\"2304\">\r\n<p data-start=\"2250\" data-end=\"2304\">Subject line optimization and send-time optimization<\/p>\r\n<\/li>\r\n<li data-start=\"2305\" data-end=\"2351\">\r\n<p data-start=\"2307\" data-end=\"2351\">Email templates and dynamic content blocks<\/p>\r\n<\/li>\r\n<li data-start=\"2352\" data-end=\"2383\">\r\n<p data-start=\"2354\" data-end=\"2383\">Customer journey automation<\/p>\r\n<\/li>\r\n<li data-start=\"2384\" data-end=\"2422\">\r\n<p data-start=\"2386\" data-end=\"2422\">Basic CRM-style contact management<\/p>\r\n<\/li>\r\n<li data-start=\"2423\" data-end=\"2459\">\r\n<p data-start=\"2425\" data-end=\"2459\">Campaign analytics and reporting<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2461\" data-end=\"2664\">In 2026, Mailchimp remains strongest for <strong data-start=\"2502\" data-end=\"2538\">email-first marketing strategies<\/strong>, especially for small businesses and online stores that want intuitive campaign creation without enterprise-level complexity.<\/p>\r\n<p data-start=\"2666\" data-end=\"2787\"><strong data-start=\"2666\" data-end=\"2679\">Best for:<\/strong> eCommerce brands, content creators, and SMBs focused primarily on email campaigns and marketing automation.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">Uncover the landscape of HubSpot competitors with our comprehensive guide.&nbsp;<\/a><br><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ug3gS8UffY0?si=QnQqIorUC2M7dZ9s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>HubSpot vs Mailchimp: A Comparative Analysis<\/strong><\/em><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_Is_EngageBay\"><\/span><strong><span style=\"color: #339966;\">What Is EngageBay?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png\"><img decoding=\"async\" class=\"aligncenter wp-image-48963\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png\" alt=\"Sales funnel analytics in EngageBay in HubSpot vs Mailchimp vs EngageBay\" width=\"800\" height=\"342\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png 1775w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-300x128.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-1024x438.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-768x328.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-1536x657.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\r\n<p data-start=\"2874\" data-end=\"3062\"><a href=\"https:\/\/www.engagebay.com\/\"><strong data-start=\"2874\" data-end=\"2915\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EngageBay<\/span><\/span><\/strong><\/a> was built as an affordable alternative to HubSpot \u2014 offering CRM, marketing automation, sales tools, and <a href=\"https:\/\/www.engagebay.com\/products\/customer-service\">customer support<\/a> in one unified platform.<\/p>\r\n<p data-start=\"3064\" data-end=\"3227\">Unlike Mailchimp (which is email-first), EngageBay positions itself as a <strong data-start=\"3137\" data-end=\"3226\">true all-in-one CRM + marketing automation solution for startups and small businesses<\/strong>.<\/p>\r\n<p data-start=\"3229\" data-end=\"3260\">Its product ecosystem includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3262\" data-end=\"3522\">\r\n<li data-start=\"3262\" data-end=\"3328\">\r\n<p data-start=\"3264\" data-end=\"3328\"><strong data-start=\"3264\" data-end=\"3281\">Marketing Bay<\/strong> \u2013 Email marketing, automation, landing pages<\/p>\r\n<\/li>\r\n<li data-start=\"3329\" data-end=\"3402\">\r\n<p data-start=\"3331\" data-end=\"3402\"><strong data-start=\"3331\" data-end=\"3350\">CRM &amp; Sales Bay<\/strong> \u2013 Deal tracking, lead scoring, contact management<\/p>\r\n<\/li>\r\n<li data-start=\"3403\" data-end=\"3464\">\r\n<p data-start=\"3405\" data-end=\"3464\"><strong data-start=\"3405\" data-end=\"3420\">Service Bay<\/strong> \u2013 Helpdesk, ticketing, support automation<\/p>\r\n<\/li>\r\n<li data-start=\"3465\" data-end=\"3522\">\r\n<p data-start=\"3467\" data-end=\"3522\"><strong data-start=\"3467\" data-end=\"3487\">All-in-One Suite<\/strong> \u2013 Combined access to all modules<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"3524\" data-end=\"3575\"><span class=\"ez-toc-section\" id=\"Whats_Inside_EngageBays_Marketing_Bay_2026\"><\/span><span style=\"color: #993300;\">What\u2019s Inside EngageBay\u2019s Marketing Bay (2026)?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3577\" data-end=\"3867\">\r\n<li data-start=\"3577\" data-end=\"3623\">\r\n<p data-start=\"3579\" data-end=\"3623\">Email marketing with drag-and-drop builder<\/p>\r\n<\/li>\r\n<li data-start=\"3624\" data-end=\"3668\">\r\n<p data-start=\"3626\" data-end=\"3668\"><a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">Email sequences<\/a> and automation workflows<\/p>\r\n<\/li>\r\n<li data-start=\"3669\" data-end=\"3705\">\r\n<p data-start=\"3671\" data-end=\"3705\">Contact segmentation and tagging<\/p>\r\n<\/li>\r\n<li data-start=\"3706\" data-end=\"3737\">\r\n<p data-start=\"3708\" data-end=\"3737\"><a href=\"https:\/\/www.engagebay.com\/marketing\/web-forms\">Web forms<\/a> and landing pages<\/p>\r\n<\/li>\r\n<li data-start=\"3738\" data-end=\"3765\">\r\n<p data-start=\"3740\" data-end=\"3765\">Inbound marketing tools<\/p>\r\n<\/li>\r\n<li data-start=\"3766\" data-end=\"3788\">\r\n<p data-start=\"3768\" data-end=\"3788\"><a href=\"https:\/\/www.engagebay.com\/marketing\/push-notifications\">Push notifications<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"3789\" data-end=\"3807\">\r\n<p data-start=\"3791\" data-end=\"3807\"><a href=\"https:\/\/www.engagebay.com\/marketing\/site-messaging\">Site messaging<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"3808\" data-end=\"3830\">\r\n<p data-start=\"3810\" data-end=\"3830\"><a href=\"https:\/\/www.engagebay.com\/marketing\/sms-marketing\">Bulk SMS marketing<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"3831\" data-end=\"3867\">\r\n<p data-start=\"3833\" data-end=\"3867\">CRM-integrated campaign tracking<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3869\" data-end=\"3926\">EngageBay continues to differentiate itself in 2026 with:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3928\" data-end=\"4108\">\r\n<li data-start=\"3928\" data-end=\"3969\">\r\n<p data-start=\"3930\" data-end=\"3969\">Predictable pricing for growing teams<\/p>\r\n<\/li>\r\n<li data-start=\"3970\" data-end=\"4012\">\r\n<p data-start=\"3972\" data-end=\"4012\">Built-in CRM without expensive add-ons<\/p>\r\n<\/li>\r\n<li data-start=\"4013\" data-end=\"4068\">\r\n<p data-start=\"4015\" data-end=\"4068\">Multi-channel marketing (email + SMS + push + chat)<\/p>\r\n<\/li>\r\n<li data-start=\"4069\" data-end=\"4108\">\r\n<p data-start=\"4071\" data-end=\"4108\">Automation built for lean SMB teams<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"4110\" data-end=\"4246\"><strong data-start=\"4110\" data-end=\"4123\">Best for:<\/strong> Budget-conscious startups and small businesses that want CRM + marketing + support tools without enterprise-level pricing.<\/p>\r\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9RceYyCmrPk?si=BebXO76nOPiiYQQV\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>EngageBay Tutorial For Beginners | How To Use EngageBay<\/strong><\/em><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"HubSpot_vs_Mailchimp_vs_EngageBay_2026_Features_Pricing_AI_Comparison\"><\/span><span style=\"color: #339966;\">HubSpot vs Mailchimp vs EngageBay (2026): Features, Pricing &amp; AI Comparison<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"79\" data-end=\"282\">When comparing <strong data-start=\"94\" data-end=\"225\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span> vs <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span> vs <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EngageBay<\/span><\/span> in 2026<\/strong>, you\u2019re no longer choosing just an email marketing tool.<\/p>\r\n<p data-start=\"284\" data-end=\"308\">You\u2019re choosing between:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"310\" data-end=\"491\">\r\n<li data-start=\"310\" data-end=\"363\">\r\n<p data-start=\"312\" data-end=\"363\">An AI-powered enterprise CRM platform (HubSpot)<\/p>\r\n<\/li>\r\n<li data-start=\"364\" data-end=\"426\">\r\n<p data-start=\"366\" data-end=\"426\">An email-first marketing automation platform (Mailchimp)<\/p>\r\n<\/li>\r\n<li data-start=\"427\" data-end=\"491\">\r\n<p data-start=\"429\" data-end=\"491\">An affordable all-in-one CRM + marketing suite (EngageBay)<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"493\" data-end=\"658\">Let\u2019s break this down by <strong data-start=\"518\" data-end=\"618\">features, automation depth, AI capabilities, CRM strength, integrations, and pricing scalability<\/strong> \u2014 the factors that matter most in 2026.<\/p>\r\n<h3 data-start=\"493\" data-end=\"658\"><span class=\"ez-toc-section\" id=\"2026_Features_Matrix_HubSpot_vs_Mailchimp_vs_EngageBay\"><\/span><span style=\"color: #993300;\"><strong>2026 Features Matrix: HubSpot vs Mailchimp vs EngageBay:<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Feature \/ Platform<\/th>\r\n<th>HubSpot<\/th>\r\n<th>Mailchimp<\/th>\r\n<th>EngageBay<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Free CRM<\/td>\r\n<td>\u2705 Strong<\/td>\r\n<td>\ud83c\udfaf Basic<\/td>\r\n<td>\u2705 Full<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Email Automation<\/td>\r\n<td>AI-enhanced<\/td>\r\n<td>Workflow builder<\/td>\r\n<td>Good<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Landing Pages<\/td>\r\n<td>Advanced<\/td>\r\n<td>Yes<\/td>\r\n<td>Yes<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>AI Tools<\/td>\r\n<td>Predictive + Analytics<\/td>\r\n<td>Creative Assistant<\/td>\r\n<td>Basic AI<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Scalability<\/td>\r\n<td>Enterprise-ready<\/td>\r\n<td>SMB-leaning<\/td>\r\n<td>SMB-leaning<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Integrations<\/td>\r\n<td>\ud83d\ude80 Extensive<\/td>\r\n<td>Extensive<\/td>\r\n<td>Growing<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h3><span class=\"ez-toc-section\" id=\"Email_Templates_AI_Content_Tools_2026\"><\/span><span style=\"color: #993300;\">Email Templates &amp; AI Content Tools (2026)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<h4 data-start=\"710\" data-end=\"724\"><span class=\"ez-toc-section\" id=\"HubSpot\"><\/span><span style=\"color: #666699;\">HubSpot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"726\" data-end=\"829\">HubSpot\u2019s email builder is tightly integrated with its CRM and automation engine.<\/p>\r\n<p data-start=\"726\" data-end=\"829\"><strong>In 2026, it includes:<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"831\" data-end=\"1089\">\r\n<li data-start=\"831\" data-end=\"862\">\r\n<p data-start=\"833\" data-end=\"862\">Drag-and-drop email builder<\/p>\r\n<\/li>\r\n<li data-start=\"863\" data-end=\"896\">\r\n<p data-start=\"865\" data-end=\"896\">Smart content personalization<\/p>\r\n<\/li>\r\n<li data-start=\"897\" data-end=\"950\">\r\n<p data-start=\"899\" data-end=\"950\">AI-powered subject line and email copy assistance<\/p>\r\n<\/li>\r\n<li data-start=\"951\" data-end=\"1011\">\r\n<p data-start=\"953\" data-end=\"1011\">Performance analytics (open, click, revenue attribution)<\/p>\r\n<\/li>\r\n<li data-start=\"1012\" data-end=\"1063\">\r\n<p data-start=\"1014\" data-end=\"1063\">Sales email templates usable in Gmail &amp; Outlook<\/p>\r\n<\/li>\r\n<li data-start=\"1064\" data-end=\"1089\">\r\n<p data-start=\"1066\" data-end=\"1089\">Team template sharing<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1091\" data-end=\"1269\">HubSpot\u2019s strength isn\u2019t just templates \u2014 it\u2019s <strong data-start=\"1138\" data-end=\"1196\">AI-driven personalization + lifecycle-based automation<\/strong>.<\/p>\r\n<p data-start=\"1091\" data-end=\"1269\">Templates dynamically adjust based on CRM data and behavioral triggers.<\/p>\r\n<p data-start=\"1271\" data-end=\"1367\"><strong>Best for:<\/strong> Sales-aligned marketing teams that want revenue attribution tied directly to CRM data.<\/p>\r\n<h4 data-start=\"1374\" data-end=\"1390\"><span class=\"ez-toc-section\" id=\"Mailchimp\"><\/span><span style=\"color: #666699;\">Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"1392\" data-end=\"1455\">Mailchimp remains strong in design flexibility and ease of use:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1457\" data-end=\"1650\">\r\n<li data-start=\"1457\" data-end=\"1491\">\r\n<p data-start=\"1459\" data-end=\"1491\">100+ pre-built email templates<\/p>\r\n<\/li>\r\n<li data-start=\"1492\" data-end=\"1516\">\r\n<p data-start=\"1494\" data-end=\"1516\">Drag-and-drop editor<\/p>\r\n<\/li>\r\n<li data-start=\"1517\" data-end=\"1543\">\r\n<p data-start=\"1519\" data-end=\"1543\">Custom-coded templates<\/p>\r\n<\/li>\r\n<li data-start=\"1544\" data-end=\"1570\">\r\n<p data-start=\"1546\" data-end=\"1570\">Dynamic content blocks<\/p>\r\n<\/li>\r\n<li data-start=\"1571\" data-end=\"1623\">\r\n<p data-start=\"1573\" data-end=\"1623\">AI Creative Assistant (design &amp; brand alignment)<\/p>\r\n<\/li>\r\n<li data-start=\"1624\" data-end=\"1650\">\r\n<p data-start=\"1626\" data-end=\"1650\">Send Time Optimization<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1652\" data-end=\"1767\">Mailchimp\u2019s AI focuses on <strong data-start=\"1678\" data-end=\"1723\">creative optimization and campaign timing<\/strong>, rather than predictive sales intelligence.<\/p>\r\n<p data-start=\"1769\" data-end=\"1867\"><strong>Best for:<\/strong> eCommerce brands and marketers prioritizing fast campaign launches and polished designs.<\/p>\r\n<h4 data-start=\"1874\" data-end=\"1890\"><span class=\"ez-toc-section\" id=\"EngageBay\"><\/span><span style=\"color: #666699;\">EngageBay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"1892\" data-end=\"1951\">EngageBay combines templates with CRM-connected automation:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1953\" data-end=\"2159\">\r\n<li data-start=\"1953\" data-end=\"1984\">\r\n<p data-start=\"1955\" data-end=\"1984\">Drag-and-drop email builder<\/p>\r\n<\/li>\r\n<li data-start=\"1985\" data-end=\"2010\">\r\n<p data-start=\"1987\" data-end=\"2010\">HTML custom templates<\/p>\r\n<\/li>\r\n<li data-start=\"2011\" data-end=\"2043\">\r\n<p data-start=\"2013\" data-end=\"2043\">Email sequences &amp; broadcasts<\/p>\r\n<\/li>\r\n<li data-start=\"2044\" data-end=\"2066\">\r\n<p data-start=\"2046\" data-end=\"2066\">Behavioral tagging<\/p>\r\n<\/li>\r\n<li data-start=\"2067\" data-end=\"2130\">\r\n<p data-start=\"2069\" data-end=\"2130\">AI-assisted email suggestions (practical, workflow-focused)<\/p>\r\n<\/li>\r\n<li data-start=\"2131\" data-end=\"2159\">\r\n<p data-start=\"2133\" data-end=\"2159\">Deep CRM personalization<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2161\" data-end=\"2264\">EngageBay stands out by tying email campaigns directly into sales pipelines without enterprise pricing.<\/p>\r\n<p data-start=\"2266\" data-end=\"2354\"><strong>Best for:<\/strong> SMBs that want CRM-integrated email marketing without paying premium AI costs.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Landing_page_and_form_builders\"><\/span><strong><span style=\"color: #993300;\">Landing page and form builders<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12670 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-template.png\" alt=\"engagebay landing page templates in HubSpot vs Mailchimp vs EngageBay\" width=\"624\" height=\"351\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-template.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-template-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-template-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\r\n<h4 data-start=\"2394\" data-end=\"2408\"><span class=\"ez-toc-section\" id=\"HubSpot-2\"><\/span><span style=\"color: #666699;\">HubSpot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2410\" data-end=\"2592\">\r\n<li data-start=\"2410\" data-end=\"2457\">\r\n<p data-start=\"2412\" data-end=\"2457\">Advanced drag-and-drop landing page builder<\/p>\r\n<\/li>\r\n<li data-start=\"2458\" data-end=\"2500\">\r\n<p data-start=\"2460\" data-end=\"2500\">Smart forms with progressive profiling<\/p>\r\n<\/li>\r\n<li data-start=\"2501\" data-end=\"2527\">\r\n<p data-start=\"2503\" data-end=\"2527\">AI content suggestions<\/p>\r\n<\/li>\r\n<li data-start=\"2528\" data-end=\"2543\">\r\n<p data-start=\"2530\" data-end=\"2543\">A\/B testing<\/p>\r\n<\/li>\r\n<li data-start=\"2544\" data-end=\"2567\">\r\n<p data-start=\"2546\" data-end=\"2567\">Mobile optimization<\/p>\r\n<\/li>\r\n<li data-start=\"2568\" data-end=\"2592\">\r\n<p data-start=\"2570\" data-end=\"2592\">Conversion analytics<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2594\" data-end=\"2714\">HubSpot leads in <strong data-start=\"2611\" data-end=\"2664\">conversion intelligence and optimization tracking<\/strong>, especially at Professional and Enterprise tiers.<\/p>\r\n<h4 data-start=\"2721\" data-end=\"2737\"><span class=\"ez-toc-section\" id=\"Mailchimp-2\"><\/span><span style=\"color: #666699;\">Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"2739\" data-end=\"2760\">Mailchimp now offers:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2762\" data-end=\"2847\">\r\n<li data-start=\"2762\" data-end=\"2786\">\r\n<p data-start=\"2764\" data-end=\"2786\">Landing page builder<\/p>\r\n<\/li>\r\n<li data-start=\"2787\" data-end=\"2803\">\r\n<p data-start=\"2789\" data-end=\"2803\">Pop-up forms<\/p>\r\n<\/li>\r\n<li data-start=\"2804\" data-end=\"2820\">\r\n<p data-start=\"2806\" data-end=\"2820\">Signup forms<\/p>\r\n<\/li>\r\n<li data-start=\"2821\" data-end=\"2847\">\r\n<p data-start=\"2823\" data-end=\"2847\">Audience capture tools<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2849\" data-end=\"2953\">While not as advanced as HubSpot\u2019s smart content engine, it works well for straightforward lead capture.<\/p>\r\n<h4 data-start=\"2849\" data-end=\"2953\"><span class=\"ez-toc-section\" id=\"EngageBay-2\"><\/span><span style=\"color: #666699;\">EngageBay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12671 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-landing-pages.png\" alt=\"engagebay-landing-pages in HubSpot vs Mailchimp vs EngageBay\" width=\"624\" height=\"298\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-landing-pages.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-landing-pages-300x143.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-landing-pages-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\r\n<p data-start=\"2978\" data-end=\"2995\">EngageBay offers:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2997\" data-end=\"3137\">\r\n<li data-start=\"2997\" data-end=\"3035\">\r\n<p data-start=\"2999\" data-end=\"3035\">Drag-and-drop <a href=\"https:\/\/www.engagebay.com\/support\/create-landing-pages\">landing page<\/a> builder<\/p>\r\n<\/li>\r\n<li data-start=\"3036\" data-end=\"3059\">\r\n<p data-start=\"3038\" data-end=\"3059\">Web forms + pop-ups<\/p>\r\n<\/li>\r\n<li data-start=\"3060\" data-end=\"3078\">\r\n<p data-start=\"3062\" data-end=\"3078\">Custom domains<\/p>\r\n<\/li>\r\n<li data-start=\"3079\" data-end=\"3109\">\r\n<p data-start=\"3081\" data-end=\"3109\"><a href=\"https:\/\/www.engagebay.com\/marketing\/email-ab-testing\">A\/B testing<\/a> (Growth plan+)<\/p>\r\n<\/li>\r\n<li data-start=\"3110\" data-end=\"3137\">\r\n<p data-start=\"3112\" data-end=\"3137\">Site messaging triggers<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3139\" data-end=\"3226\"><strong>Its edge:<\/strong> combining <strong data-start=\"3159\" data-end=\"3209\">landing pages + CRM + SMS + push notifications<\/strong> in one workflow.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12673 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-popup.png\" alt=\"engagebay-popup in HubSpot vs Mailchimp vs EngageBay\" width=\"624\" height=\"351\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-popup.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-popup-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/engagebay-popup-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Marketing_Automation_AI_Workflows\"><\/span><span style=\"color: #993300;\">Marketing Automation &amp; AI Workflows<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"3272\" data-end=\"3324\">Automation is where 2026 buyers pay close attention.<\/p>\r\n<h4 data-start=\"3326\" data-end=\"3373\"><span class=\"ez-toc-section\" id=\"HubSpot_Enterprise-Level_AI_Automation\"><\/span><span style=\"color: #666699;\">HubSpot (Enterprise-Level AI Automation)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"3375\" data-end=\"3392\">HubSpot includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3394\" data-end=\"3658\">\r\n<li data-start=\"3394\" data-end=\"3425\">\r\n<p data-start=\"3396\" data-end=\"3425\">Multi-step visual workflows<\/p>\r\n<\/li>\r\n<li data-start=\"3426\" data-end=\"3471\">\r\n<p data-start=\"3428\" data-end=\"3471\">Predictive lead scoring (Enterprise tier)<\/p>\r\n<\/li>\r\n<li data-start=\"3472\" data-end=\"3500\">\r\n<p data-start=\"3474\" data-end=\"3500\">AI-powered deal insights<\/p>\r\n<\/li>\r\n<li data-start=\"3501\" data-end=\"3538\">\r\n<p data-start=\"3503\" data-end=\"3538\">Email sequences &amp; personalization<\/p>\r\n<\/li>\r\n<li data-start=\"3539\" data-end=\"3568\">\r\n<p data-start=\"3541\" data-end=\"3568\">Behavioral event triggers<\/p>\r\n<\/li>\r\n<li data-start=\"3569\" data-end=\"3592\">\r\n<p data-start=\"3571\" data-end=\"3592\">Revenue attribution<\/p>\r\n<\/li>\r\n<li data-start=\"3593\" data-end=\"3625\">\r\n<p data-start=\"3595\" data-end=\"3625\">Chatbots &amp; programmable bots<\/p>\r\n<\/li>\r\n<li data-start=\"3626\" data-end=\"3658\">\r\n<p data-start=\"3628\" data-end=\"3658\">Webhooks &amp; custom automation<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3660\" data-end=\"3748\">HubSpot\u2019s automation is deeply connected to AI analytics and sales performance tracking.<\/p>\r\n<p data-start=\"3750\" data-end=\"3818\"><strong>Best for:<\/strong> Scaling B2B teams and data-driven marketing organizations.<\/p>\r\n<p data-start=\"3750\" data-end=\"3818\"><img decoding=\"async\" class=\"size-large wp-image-79859 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2026\/02\/ai-comparision-hubspot-mailchimp-engagebay-1024x683.png\" alt=\"Infographic comparing AI capabilities of HubSpot, Mailchimp, and EngageBay in 2026, including predictive lead scoring, AI assistants, Creative Assistant, segmentation, and workflow automation.\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2026\/02\/ai-comparision-hubspot-mailchimp-engagebay-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2026\/02\/ai-comparision-hubspot-mailchimp-engagebay-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2026\/02\/ai-comparision-hubspot-mailchimp-engagebay-768x512.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2026\/02\/ai-comparision-hubspot-mailchimp-engagebay.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h4 data-start=\"3825\" data-end=\"3868\"><span class=\"ez-toc-section\" id=\"Mailchimp_Email-Centric_Automation\"><\/span><span style=\"color: #666699;\">Mailchimp (Email-Centric Automation)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"3870\" data-end=\"3900\">Mailchimp automation includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3902\" data-end=\"4078\">\r\n<li data-start=\"3902\" data-end=\"3930\">\r\n<p data-start=\"3904\" data-end=\"3930\">Customer journey builder<\/p>\r\n<\/li>\r\n<li data-start=\"3931\" data-end=\"3958\">\r\n<p data-start=\"3933\" data-end=\"3958\">Behavior-based triggers<\/p>\r\n<\/li>\r\n<li data-start=\"3959\" data-end=\"3985\">\r\n<p data-start=\"3961\" data-end=\"3985\">Send Time Optimization<\/p>\r\n<\/li>\r\n<li data-start=\"3986\" data-end=\"4005\">\r\n<p data-start=\"3988\" data-end=\"4005\">Dynamic content<\/p>\r\n<\/li>\r\n<li data-start=\"4006\" data-end=\"4043\">\r\n<p data-start=\"4008\" data-end=\"4043\">Advanced segmentation (Standard+)<\/p>\r\n<\/li>\r\n<li data-start=\"4044\" data-end=\"4078\">\r\n<p data-start=\"4046\" data-end=\"4078\">Multivariate testing (Premium)<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"4080\" data-end=\"4168\">Mailchimp excels in <strong data-start=\"4100\" data-end=\"4123\">campaign automation<\/strong>, but lacks deep predictive CRM intelligence.<\/p>\r\n<p data-start=\"4170\" data-end=\"4236\"><strong>Best for:<\/strong> Email-focused businesses with moderate automation needs.<\/p>\r\n<h4 data-start=\"4243\" data-end=\"4292\"><span class=\"ez-toc-section\" id=\"EngageBay_All-in-One_Workflow_Automation\"><\/span><span style=\"color: #666699;\">EngageBay (All-in-One Workflow Automation)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"4294\" data-end=\"4324\">EngageBay automation includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"4326\" data-end=\"4519\">\r\n<li data-start=\"4326\" data-end=\"4351\">\r\n<p data-start=\"4328\" data-end=\"4351\">Email personalization<\/p>\r\n<\/li>\r\n<li data-start=\"4352\" data-end=\"4368\">\r\n<p data-start=\"4354\" data-end=\"4368\"><a href=\"https:\/\/www.engagebay.com\/crm\/predictive-lead-scoring\">Lead scoring<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"4369\" data-end=\"4389\">\r\n<p data-start=\"4371\" data-end=\"4389\">Sales automation<\/p>\r\n<\/li>\r\n<li data-start=\"4390\" data-end=\"4409\">\r\n<p data-start=\"4392\" data-end=\"4409\">Task automation<\/p>\r\n<\/li>\r\n<li data-start=\"4410\" data-end=\"4438\">\r\n<p data-start=\"4412\" data-end=\"4438\">Missed call reassignment<\/p>\r\n<\/li>\r\n<li data-start=\"4439\" data-end=\"4466\">\r\n<p data-start=\"4441\" data-end=\"4466\">Trigger-based workflows<\/p>\r\n<\/li>\r\n<li data-start=\"4467\" data-end=\"4493\">\r\n<p data-start=\"4469\" data-end=\"4493\">Automated segmentation<\/p>\r\n<\/li>\r\n<li data-start=\"4494\" data-end=\"4519\">\r\n<p data-start=\"4496\" data-end=\"4519\">SMS &amp; push automation<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"4521\" data-end=\"4618\">Its strength is combining <strong data-start=\"4547\" data-end=\"4589\">marketing + sales + support automation<\/strong> in one place at SMB pricing.<\/p>\r\n<p data-start=\"4620\" data-end=\"4700\"><strong>Best for:<\/strong> Lean teams wanting practical automation without enterprise complexity.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-48966\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1.png\" alt=\"EngageBay automation workflows in HubSpot vs Mailchimp vs EngageBay\" width=\"800\" height=\"451\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1.png 1369w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1-1024x577.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-1-768x433.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/support\/setup-automation\">Here is a guide on how you use EngageBay\u2019s automation workflows.<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"CRM_Capabilities_Free_vs_Scalable\"><\/span><span style=\"color: #993300;\">CRM Capabilities (Free vs Scalable)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<h4 data-start=\"4746\" data-end=\"4789\"><span class=\"ez-toc-section\" id=\"HubSpot_CRM_Free_but_Tier-Gated_AI\"><\/span><span style=\"color: #666699;\">HubSpot CRM (Free but Tier-Gated AI)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"4791\" data-end=\"4812\">HubSpot CRM includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"4814\" data-end=\"4985\">\r\n<li data-start=\"4814\" data-end=\"4837\">\r\n<p data-start=\"4816\" data-end=\"4837\">Pipeline management<\/p>\r\n<\/li>\r\n<li data-start=\"4838\" data-end=\"4865\">\r\n<p data-start=\"4840\" data-end=\"4865\">Contact &amp; deal tracking<\/p>\r\n<\/li>\r\n<li data-start=\"4866\" data-end=\"4888\">\r\n<p data-start=\"4868\" data-end=\"4888\">Meeting scheduling<\/p>\r\n<\/li>\r\n<li data-start=\"4889\" data-end=\"4902\">\r\n<p data-start=\"4891\" data-end=\"4902\">Live chat<\/p>\r\n<\/li>\r\n<li data-start=\"4903\" data-end=\"4926\">\r\n<p data-start=\"4905\" data-end=\"4926\">Reporting dashboard<\/p>\r\n<\/li>\r\n<li data-start=\"4927\" data-end=\"4961\">\r\n<p data-start=\"4929\" data-end=\"4961\">AI-driven scoring (Enterprise)<\/p>\r\n<\/li>\r\n<li data-start=\"4962\" data-end=\"4985\">\r\n<p data-start=\"4964\" data-end=\"4985\">Revenue attribution<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"4987\" data-end=\"5054\">However, advanced features require paid seats and contact upgrades.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12675 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-testimonial.png\" alt=\"hubspot-testimonial in HubSpot vs Mailchimp vs EngageBay\" width=\"624\" height=\"692\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-testimonial.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-testimonial-271x300.png 271w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-testimonial-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\r\n<h4 data-start=\"5061\" data-end=\"5101\"><span class=\"ez-toc-section\" id=\"Mailchimp_CRM_Marketing-Focused\"><\/span><span style=\"color: #666699;\">Mailchimp CRM (Marketing-Focused)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5103\" data-end=\"5160\">Mailchimp\u2019s CRM is more of an audience management system:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"5162\" data-end=\"5271\">\r\n<li data-start=\"5162\" data-end=\"5186\">\r\n<p data-start=\"5164\" data-end=\"5186\">Behavioral targeting<\/p>\r\n<\/li>\r\n<li data-start=\"5187\" data-end=\"5207\">\r\n<p data-start=\"5189\" data-end=\"5207\">Contact profiles<\/p>\r\n<\/li>\r\n<li data-start=\"5208\" data-end=\"5236\">\r\n<p data-start=\"5210\" data-end=\"5236\">Revenue &amp; growth reports<\/p>\r\n<\/li>\r\n<li data-start=\"5237\" data-end=\"5253\">\r\n<p data-start=\"5239\" data-end=\"5253\">Segmentation<\/p>\r\n<\/li>\r\n<li data-start=\"5254\" data-end=\"5271\">\r\n<p data-start=\"5256\" data-end=\"5271\">Mobile access<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5273\" data-end=\"5355\">It\u2019s strong for marketing insights \u2014 weaker for complex sales pipeline management.<\/p>\r\n<h4 data-start=\"5362\" data-end=\"5408\"><span class=\"ez-toc-section\" id=\"EngageBay_CRM_Free_Fully_Integrated\"><\/span><span style=\"color: #666699;\">EngageBay CRM (Free &amp; Fully Integrated)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5410\" data-end=\"5433\">EngageBay CRM includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"5435\" data-end=\"5618\">\r\n<li data-start=\"5435\" data-end=\"5457\">\r\n<p data-start=\"5437\" data-end=\"5457\"><a href=\"https:\/\/www.engagebay.com\/crm\/contact-management-software\">Contact management<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5458\" data-end=\"5474\">\r\n<p data-start=\"5460\" data-end=\"5474\">Lead scoring<\/p>\r\n<\/li>\r\n<li data-start=\"5475\" data-end=\"5494\">\r\n<p data-start=\"5477\" data-end=\"5494\"><a href=\"https:\/\/www.engagebay.com\/crm\/sales-pipeline\">Sales pipelines<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5495\" data-end=\"5521\">\r\n<p data-start=\"5497\" data-end=\"5521\"><a href=\"https:\/\/www.engagebay.com\/crm\/telephony-crm\">Telephony integrations<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5522\" data-end=\"5548\">\r\n<p data-start=\"5524\" data-end=\"5548\"><a href=\"https:\/\/www.engagebay.com\/crm\/appointment-scheduling-software\">Appointment scheduling<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5549\" data-end=\"5569\">\r\n<p data-start=\"5551\" data-end=\"5569\"><a href=\"https:\/\/www.engagebay.com\/crm\/custom-reporting\">Custom reporting<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5570\" data-end=\"5595\">\r\n<p data-start=\"5572\" data-end=\"5595\"><a href=\"https:\/\/www.engagebay.com\/crm\/crm-email-integration\">Email CRM integration<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"5596\" data-end=\"5618\">\r\n<p data-start=\"5598\" data-end=\"5618\"><a href=\"https:\/\/www.engagebay.com\/crm\/employee-engagement\">Sales gamification<\/a><\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5620\" data-end=\"5696\">It offers broader CRM functionality at lower cost than HubSpot\u2019s paid tiers.<\/p>\r\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8xXwSjHnCGA?si=w9LA60GRR6D7ZBea\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>EngageBay CRM Review: 12 Things You Need To Know<\/strong><\/em><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Integrations_Ecosystem\"><\/span><span style=\"color: #993300;\">Integrations &amp; Ecosystem<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<h4 data-start=\"5731\" data-end=\"5745\"><span class=\"ez-toc-section\" id=\"HubSpot-3\"><\/span><span style=\"color: #666699;\">HubSpot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5747\" data-end=\"5774\">1,000+ integrations across:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"5776\" data-end=\"5881\">\r\n<li data-start=\"5776\" data-end=\"5796\">\r\n<p data-start=\"5778\" data-end=\"5796\">Google Workspace<\/p>\r\n<\/li>\r\n<li data-start=\"5797\" data-end=\"5810\">\r\n<p data-start=\"5799\" data-end=\"5810\">Microsoft<\/p>\r\n<\/li>\r\n<li data-start=\"5811\" data-end=\"5822\">\r\n<p data-start=\"5813\" data-end=\"5822\">Shopify<\/p>\r\n<\/li>\r\n<li data-start=\"5823\" data-end=\"5837\">\r\n<p data-start=\"5825\" data-end=\"5837\">Salesforce<\/p>\r\n<\/li>\r\n<li data-start=\"5838\" data-end=\"5848\">\r\n<p data-start=\"5840\" data-end=\"5848\">Stripe<\/p>\r\n<\/li>\r\n<li data-start=\"5849\" data-end=\"5857\">\r\n<p data-start=\"5851\" data-end=\"5857\">Zoom<\/p>\r\n<\/li>\r\n<li data-start=\"5858\" data-end=\"5867\">\r\n<p data-start=\"5860\" data-end=\"5867\">Slack<\/p>\r\n<\/li>\r\n<li data-start=\"5868\" data-end=\"5881\">\r\n<p data-start=\"5870\" data-end=\"5881\">WordPress<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5883\" data-end=\"5950\">HubSpot has the largest ecosystem and enterprise-level flexibility.<\/p>\r\n<h4 data-start=\"5957\" data-end=\"5973\"><span class=\"ez-toc-section\" id=\"Mailchimp-3\"><\/span><span style=\"color: #666699;\">Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5975\" data-end=\"6003\">300+ integrations including:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"6005\" data-end=\"6099\">\r\n<li data-start=\"6005\" data-end=\"6020\">\r\n<p data-start=\"6007\" data-end=\"6020\">WooCommerce<\/p>\r\n<\/li>\r\n<li data-start=\"6021\" data-end=\"6030\">\r\n<p data-start=\"6023\" data-end=\"6030\">Canva<\/p>\r\n<\/li>\r\n<li data-start=\"6031\" data-end=\"6041\">\r\n<p data-start=\"6033\" data-end=\"6041\">Stripe<\/p>\r\n<\/li>\r\n<li data-start=\"6042\" data-end=\"6053\">\r\n<p data-start=\"6044\" data-end=\"6053\">Shopify<\/p>\r\n<\/li>\r\n<li data-start=\"6054\" data-end=\"6074\">\r\n<p data-start=\"6056\" data-end=\"6074\">Google Analytics<\/p>\r\n<\/li>\r\n<li data-start=\"6075\" data-end=\"6099\">\r\n<p data-start=\"6077\" data-end=\"6099\">Facebook &amp; Instagram<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"6101\" data-end=\"6148\">Strong for eCommerce and marketing tech stacks.<\/p>\r\n<h4 data-start=\"6155\" data-end=\"6171\"><span class=\"ez-toc-section\" id=\"EngageBay-3\"><\/span><span style=\"color: #666699;\">EngageBay<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"6173\" data-end=\"6209\">Rapidly growing <a href=\"https:\/\/www.engagebay.com\/integrations\/\">integration library<\/a>:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"6211\" data-end=\"6323\">\r\n<li data-start=\"6211\" data-end=\"6221\">\r\n<p data-start=\"6213\" data-end=\"6221\">Zapier<\/p>\r\n<\/li>\r\n<li data-start=\"6222\" data-end=\"6233\">\r\n<p data-start=\"6224\" data-end=\"6233\">Shopify<\/p>\r\n<\/li>\r\n<li data-start=\"6234\" data-end=\"6244\">\r\n<p data-start=\"6236\" data-end=\"6244\">Stripe<\/p>\r\n<\/li>\r\n<li data-start=\"6245\" data-end=\"6255\">\r\n<p data-start=\"6247\" data-end=\"6255\">Twilio<\/p>\r\n<\/li>\r\n<li data-start=\"6256\" data-end=\"6270\">\r\n<p data-start=\"6258\" data-end=\"6270\">QuickBooks<\/p>\r\n<\/li>\r\n<li data-start=\"6271\" data-end=\"6279\">\r\n<p data-start=\"6273\" data-end=\"6279\">Xero<\/p>\r\n<\/li>\r\n<li data-start=\"6280\" data-end=\"6295\">\r\n<p data-start=\"6282\" data-end=\"6295\">RingCentral<\/p>\r\n<\/li>\r\n<li data-start=\"6296\" data-end=\"6310\">\r\n<p data-start=\"6298\" data-end=\"6310\">Amazon SES<\/p>\r\n<\/li>\r\n<li data-start=\"6311\" data-end=\"6323\">\r\n<p data-start=\"6313\" data-end=\"6323\">SendGrid<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"6325\" data-end=\"6383\">Focused on SMB practical needs and telephony integrations.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-getresponse\/\">Read also: HubSpot vs GetResponse: A Comprehensive Review and Analysis<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"2026_Pricing_Comparison_Scalability_Matters\"><\/span><span style=\"color: #339966;\">2026 Pricing Comparison (Scalability Matters)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Now that you have a much clearer idea of which services are included among HubSpot, Mailchimp, and EngageBay, as well as how these three software platforms differ, it\u2019s time to discuss the pricing for each.<\/p>\r\n<p data-start=\"318\" data-end=\"533\">In 2026, <strong data-start=\"327\" data-end=\"377\">pricing is one of the biggest decision drivers<\/strong> when comparing HubSpot, Mailchimp, and EngageBay \u2014 not just sticker prices, but how costs scale as your business grows, adds users, and increases contacts.<\/p>\r\n<p data-start=\"535\" data-end=\"681\">We\u2019ll walk through each platform\u2019s pricing tiers, what\u2019s included, how scalability impacts cost, and the best-fit business scenarios for each.<\/p>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-75697 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart-1024x765.png\" alt=\"Pricing comparison chart: HubSpot vs Mailchimp vs EngageBay\" width=\"1024\" height=\"765\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart-1024x765.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart-300x224.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart-768x574.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart-1536x1147.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-mailchimp-engagebay-pricing-chart.png 1580w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"HubSpot_Pricing_CRM_Marketing_Sales_Service\"><\/span><span style=\"color: #993300;\">HubSpot Pricing (CRM + Marketing + Sales + Service)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"751\" data-end=\"852\">HubSpot now uses a <strong data-start=\"770\" data-end=\"818\">seat-based + marketing contact pricing model<\/strong> across its core Hubs. That means:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"854\" data-end=\"1039\">\r\n<li data-start=\"854\" data-end=\"913\">\r\n<p data-start=\"856\" data-end=\"913\">You pay based on <strong data-start=\"873\" data-end=\"890\">users (seats)<\/strong> who need edit access<\/p>\r\n<\/li>\r\n<li data-start=\"914\" data-end=\"978\">\r\n<p data-start=\"916\" data-end=\"978\">AND based on <strong data-start=\"929\" data-end=\"965\">the number of marketing contacts<\/strong> you engage<\/p>\r\n<\/li>\r\n<li data-start=\"979\" data-end=\"1039\">\r\n<p data-start=\"981\" data-end=\"1039\">Higher tiers unlock advanced AI, automation, and reporting<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h4 data-start=\"1041\" data-end=\"1076\"><span class=\"ez-toc-section\" id=\"1_HubSpot_CRM_Suite_%E2%80%94_Free\"><\/span><span style=\"color: #666699;\"><strong data-start=\"1045\" data-end=\"1076\">1. HubSpot CRM Suite \u2014 Free<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"1078\" data-end=\"1143\"><strong data-start=\"1078\" data-end=\"1091\">Best for:<\/strong> Startups, early stage businesses, basic CRM needs<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1144\" data-end=\"1302\">\r\n<li data-start=\"1144\" data-end=\"1186\">\r\n<p data-start=\"1146\" data-end=\"1186\">Unlimited users (view-only seats free)<\/p>\r\n<\/li>\r\n<li data-start=\"1187\" data-end=\"1216\">\r\n<p data-start=\"1189\" data-end=\"1216\">Contact &amp; deal management<\/p>\r\n<\/li>\r\n<li data-start=\"1217\" data-end=\"1243\">\r\n<p data-start=\"1219\" data-end=\"1243\">Live chat &amp; basic bots<\/p>\r\n<\/li>\r\n<li data-start=\"1244\" data-end=\"1278\">\r\n<p data-start=\"1246\" data-end=\"1278\">Email tracking &amp; notifications<\/p>\r\n<\/li>\r\n<li data-start=\"1279\" data-end=\"1302\">\r\n<p data-start=\"1281\" data-end=\"1302\">Basic task automation<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1304\" data-end=\"1379\"><strong><em data-start=\"1304\" data-end=\"1321\">What\u2019s missing:<\/em> <\/strong>Predictive lead scoring, AI insights, advanced automation<\/p>\r\n<h4 data-start=\"1386\" data-end=\"1410\"><span class=\"ez-toc-section\" id=\"2_Starter_Plans\"><\/span><span style=\"color: #666699;\"><strong data-start=\"1390\" data-end=\"1410\">2. Starter Plans<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"1412\" data-end=\"1497\"><strong data-start=\"1412\" data-end=\"1462\">HubSpot Starter (Sales + Marketing + Service):<\/strong> ~$20\u2013$50\/mo (depending on billing)<\/p>\r\n<p data-start=\"1499\" data-end=\"1508\">Includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1510\" data-end=\"1688\">\r\n<li data-start=\"1510\" data-end=\"1552\">\r\n<p data-start=\"1512\" data-end=\"1552\">Marketing contact lists (limited tier)<\/p>\r\n<\/li>\r\n<li data-start=\"1553\" data-end=\"1572\">\r\n<p data-start=\"1555\" data-end=\"1572\">Email marketing<\/p>\r\n<\/li>\r\n<li data-start=\"1573\" data-end=\"1610\">\r\n<p data-start=\"1575\" data-end=\"1610\">Shared inbox &amp; live chat features<\/p>\r\n<\/li>\r\n<li data-start=\"1611\" data-end=\"1632\">\r\n<p data-start=\"1613\" data-end=\"1632\">List segmentation<\/p>\r\n<\/li>\r\n<li data-start=\"1633\" data-end=\"1657\">\r\n<p data-start=\"1635\" data-end=\"1657\">Basic ads management<\/p>\r\n<\/li>\r\n<li data-start=\"1658\" data-end=\"1688\">\r\n<p data-start=\"1660\" data-end=\"1688\">Calling &amp; meeting scheduling<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1690\" data-end=\"1826\"><strong data-start=\"1690\" data-end=\"1706\">Cost driver:<\/strong> As contacts increase, pricing rises quickly \u2014 e.g., 5,000 contacts can push monthly costs significantly above the base.<\/p>\r\n<p data-start=\"1828\" data-end=\"1901\"><strong data-start=\"1828\" data-end=\"1841\">Good for:<\/strong> SMBs that want all-in-one CRM basics with light automation.<\/p>\r\n<h4 data-start=\"1908\" data-end=\"1937\"><span class=\"ez-toc-section\" id=\"3_Professional_Plans\"><\/span><span style=\"color: #666699;\"><strong data-start=\"1912\" data-end=\"1937\">3. Professional Plans<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"1939\" data-end=\"2003\"><strong data-start=\"1939\" data-end=\"1964\">HubSpot Professional:<\/strong> ~$800\u2013$1,800+\/mo depending on contacts<\/p>\r\n<p data-start=\"2005\" data-end=\"2042\">Includes everything in Starter, plus:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2044\" data-end=\"2239\">\r\n<li data-start=\"2044\" data-end=\"2079\">\r\n<p data-start=\"2046\" data-end=\"2079\">Multi-step automation workflows<\/p>\r\n<\/li>\r\n<li data-start=\"2080\" data-end=\"2111\">\r\n<p data-start=\"2082\" data-end=\"2111\">Custom reporting dashboards<\/p>\r\n<\/li>\r\n<li data-start=\"2112\" data-end=\"2151\">\r\n<p data-start=\"2114\" data-end=\"2151\">AI-assisted content &amp; scoring tools<\/p>\r\n<\/li>\r\n<li data-start=\"2152\" data-end=\"2179\">\r\n<p data-start=\"2154\" data-end=\"2179\">Predictive lead scoring<\/p>\r\n<\/li>\r\n<li data-start=\"2180\" data-end=\"2211\">\r\n<p data-start=\"2182\" data-end=\"2211\">Landing pages &amp; A\/B testing<\/p>\r\n<\/li>\r\n<li data-start=\"2212\" data-end=\"2239\">\r\n<p data-start=\"2214\" data-end=\"2239\">Video hosting &amp; analytics<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2241\" data-end=\"2256\"><strong data-start=\"2241\" data-end=\"2256\">Cost notes:<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2258\" data-end=\"2347\">\r\n<li data-start=\"2258\" data-end=\"2293\">\r\n<p data-start=\"2260\" data-end=\"2293\">Pricing increases with contacts<\/p>\r\n<\/li>\r\n<li data-start=\"2294\" data-end=\"2347\">\r\n<p data-start=\"2296\" data-end=\"2347\">Seats may cost extra for marketing or service users<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2349\" data-end=\"2441\"><strong data-start=\"2349\" data-end=\"2362\">Best for:<\/strong> Mid-size businesses that want deeper automation, content tools, and reporting.<\/p>\r\n<h4 data-start=\"2448\" data-end=\"2475\"><span class=\"ez-toc-section\" id=\"4_Enterprise_Plans\"><\/span><span style=\"color: #666699;\"><strong data-start=\"2452\" data-end=\"2475\">4. Enterprise Plans<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"2477\" data-end=\"2537\"><strong data-start=\"2477\" data-end=\"2500\">HubSpot Enterprise:<\/strong> ~$3,600\u2013$5,000+\/mo + onboarding fees<\/p>\r\n<p data-start=\"2539\" data-end=\"2548\">Includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2550\" data-end=\"2712\">\r\n<li data-start=\"2550\" data-end=\"2586\">\r\n<p data-start=\"2552\" data-end=\"2586\">Advanced predictive AI analytics<\/p>\r\n<\/li>\r\n<li data-start=\"2587\" data-end=\"2616\">\r\n<p data-start=\"2589\" data-end=\"2616\">Behavioral event triggers<\/p>\r\n<\/li>\r\n<li data-start=\"2617\" data-end=\"2642\">\r\n<p data-start=\"2619\" data-end=\"2642\">Programmable chatbots<\/p>\r\n<\/li>\r\n<li data-start=\"2643\" data-end=\"2684\">\r\n<p data-start=\"2645\" data-end=\"2684\">Field-level permissions &amp; hierarchies<\/p>\r\n<\/li>\r\n<li data-start=\"2685\" data-end=\"2712\">\r\n<p data-start=\"2687\" data-end=\"2712\">Revenue attribution tools<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2714\" data-end=\"2730\"><strong data-start=\"2714\" data-end=\"2730\">Cost impact:<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2732\" data-end=\"2828\">\r\n<li data-start=\"2732\" data-end=\"2776\">\r\n<p data-start=\"2734\" data-end=\"2776\">Often includes mandatory onboarding fees<\/p>\r\n<\/li>\r\n<li data-start=\"2777\" data-end=\"2828\">\r\n<p data-start=\"2779\" data-end=\"2828\">Pricing quickly scales as contacts\/users increase<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2830\" data-end=\"2943\"><strong data-start=\"2830\" data-end=\"2843\">Best for:<\/strong> Large businesses and scaling organizations that rely on AI insights and revenue-centric automation.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11975 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/09\/expensive.gif\" alt=\"expensive\" width=\"480\" height=\"270\"><\/p>\r\n<p><strong style=\"font-size: 16px;\">HubSpot 2024 pricing update:<\/strong><span style=\"font-size: 16px;\"> In March 2024, HubSpot introduced a major update to its pricing structure by moving to a seats-based approach. <\/span><\/p>\r\n<p><span style=\"font-size: 16px;\">Two new seats were added, namely View-Only and Core. The View-Only seats are unlimited and free and offer only view access. <\/span><\/p>\r\n<p><span style=\"font-size: 16px;\">On the other hand, the paid Core seats offer edit access for all the data and features of that particular subscription. <\/span><\/p>\r\n<p><span style=\"font-size: 16px;\">The catch is that the paid Core seat functionality was part of the previous free plan.<\/span><\/p>\r\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Want to find a more affordable solution to HubSpot? Our article on the top HubSpot alternatives will help you make the right choice.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14915,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1907741},&quot;15&quot;:&quot;Slack-Lato, Slack-Fractions, appleLogo, sans-serif&quot;,&quot;16&quot;:11}\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">Check out our article on the top HubSpot alternatives to help you make the right choice.<\/a><\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Mailchimp_pricing_Email-First_Marketing_Stack\"><\/span><strong><span style=\"color: #993300;\">Mailchimp pricing (Email-First &amp; Marketing Stack)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"3011\" data-end=\"3131\">Mailchimp pricing in 2026 still <strong data-start=\"3043\" data-end=\"3103\">scales primarily with your contact count and send limits<\/strong>, rather than seat licenses.<\/p>\r\n<h4 data-start=\"3133\" data-end=\"3153\"><span class=\"ez-toc-section\" id=\"1_Free_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"3137\" data-end=\"3153\">1. Free Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"3155\" data-end=\"3169\"><strong data-start=\"3155\" data-end=\"3164\">Cost:<\/strong> $0<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3170\" data-end=\"3363\">\r\n<li data-start=\"3170\" data-end=\"3192\">\r\n<p data-start=\"3172\" data-end=\"3192\">Up to 500 contacts<\/p>\r\n<\/li>\r\n<li data-start=\"3193\" data-end=\"3228\">\r\n<p data-start=\"3195\" data-end=\"3228\">1,000 sends\/month (max 500\/day)<\/p>\r\n<\/li>\r\n<li data-start=\"3229\" data-end=\"3254\">\r\n<p data-start=\"3231\" data-end=\"3254\">Basic email templates<\/p>\r\n<\/li>\r\n<li data-start=\"3255\" data-end=\"3274\">\r\n<p data-start=\"3257\" data-end=\"3274\">Basic reporting<\/p>\r\n<\/li>\r\n<li data-start=\"3275\" data-end=\"3325\">\r\n<p data-start=\"3277\" data-end=\"3325\">Limited automations (welcome + abandoned cart)<\/p>\r\n<\/li>\r\n<li data-start=\"3326\" data-end=\"3363\">\r\n<p data-start=\"3328\" data-end=\"3363\">Trial access to landing pages\/forms<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3365\" data-end=\"3417\"><strong data-start=\"3365\" data-end=\"3378\">Good for:<\/strong> Beginners, small lists, early testing.<\/p>\r\n<h4 data-start=\"3424\" data-end=\"3450\"><span class=\"ez-toc-section\" id=\"2_Essentials_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"3428\" data-end=\"3450\">2. Essentials Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"3452\" data-end=\"3510\"><strong data-start=\"3452\" data-end=\"3461\">Cost:<\/strong> ~$13\/mo (starting tier; increases with contacts)<\/p>\r\n<p data-start=\"3512\" data-end=\"3521\">Includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3523\" data-end=\"3663\">\r\n<li data-start=\"3523\" data-end=\"3544\">\r\n<p data-start=\"3525\" data-end=\"3544\">Up to 3 audiences<\/p>\r\n<\/li>\r\n<li data-start=\"3545\" data-end=\"3578\">\r\n<p data-start=\"3547\" data-end=\"3578\">Drag-and-drop email templates<\/p>\r\n<\/li>\r\n<li data-start=\"3579\" data-end=\"3622\">\r\n<p data-start=\"3581\" data-end=\"3622\">Basic automation flows (up to ~4 steps)<\/p>\r\n<\/li>\r\n<li data-start=\"3623\" data-end=\"3638\">\r\n<p data-start=\"3625\" data-end=\"3638\">A\/B testing<\/p>\r\n<\/li>\r\n<li data-start=\"3639\" data-end=\"3663\">\r\n<p data-start=\"3641\" data-end=\"3663\">10\u00d7 monthly send limit<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3665\" data-end=\"3729\"><strong data-start=\"3665\" data-end=\"3675\">Notes:<\/strong> Still limited in advanced segmentation and analytics.<\/p>\r\n<p data-start=\"3731\" data-end=\"3805\"><strong data-start=\"3731\" data-end=\"3744\">Good for:<\/strong> Small businesses that want better automation than Free plan.<\/p>\r\n<h4 data-start=\"3812\" data-end=\"3836\"><span class=\"ez-toc-section\" id=\"3_Standard_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"3816\" data-end=\"3836\">3. Standard Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"3838\" data-end=\"3878\"><strong data-start=\"3838\" data-end=\"3847\">Cost:<\/strong> ~$20\/mo (scales with contacts)<\/p>\r\n<p data-start=\"3880\" data-end=\"3920\">Includes everything in Essentials, plus:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3922\" data-end=\"4093\">\r\n<li data-start=\"3922\" data-end=\"3951\">\r\n<p data-start=\"3924\" data-end=\"3951\">Advanced automation flows<\/p>\r\n<\/li>\r\n<li data-start=\"3952\" data-end=\"3997\">\r\n<p data-start=\"3954\" data-end=\"3997\">Advanced segmentation &amp; prebuilt segments<\/p>\r\n<\/li>\r\n<li data-start=\"3998\" data-end=\"4017\">\r\n<p data-start=\"4000\" data-end=\"4017\">Dynamic content<\/p>\r\n<\/li>\r\n<li data-start=\"4018\" data-end=\"4044\">\r\n<p data-start=\"4020\" data-end=\"4044\">Send Time Optimization<\/p>\r\n<\/li>\r\n<li data-start=\"4045\" data-end=\"4069\">\r\n<p data-start=\"4047\" data-end=\"4069\">Multivariate testing<\/p>\r\n<\/li>\r\n<li data-start=\"4070\" data-end=\"4093\">\r\n<p data-start=\"4072\" data-end=\"4093\">Comparative reporting<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"4095\" data-end=\"4213\"><strong data-start=\"4095\" data-end=\"4108\">Good for:<\/strong> Active email marketers and eCommerce sellers who want automation + analytics without enterprise pricing.<\/p>\r\n<h4 data-start=\"4220\" data-end=\"4243\"><span class=\"ez-toc-section\" id=\"4_Premium_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"4224\" data-end=\"4243\">4. Premium Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"4245\" data-end=\"4309\"><strong data-start=\"4245\" data-end=\"4254\">Cost:<\/strong> ~$350+\/mo (for 10,000 contacts; scales with list size)<\/p>\r\n<p data-start=\"4311\" data-end=\"4320\">Includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"4322\" data-end=\"4527\">\r\n<li data-start=\"4322\" data-end=\"4353\">\r\n<p data-start=\"4324\" data-end=\"4353\">Unlimited audiences &amp; seats<\/p>\r\n<\/li>\r\n<li data-start=\"4354\" data-end=\"4374\">\r\n<p data-start=\"4356\" data-end=\"4374\">Priority support<\/p>\r\n<\/li>\r\n<li data-start=\"4375\" data-end=\"4408\">\r\n<p data-start=\"4377\" data-end=\"4408\">Multivariate testing at scale<\/p>\r\n<\/li>\r\n<li data-start=\"4409\" data-end=\"4445\">\r\n<p data-start=\"4411\" data-end=\"4445\">Predictive segmentation insights<\/p>\r\n<\/li>\r\n<li data-start=\"4446\" data-end=\"4486\">\r\n<p data-start=\"4448\" data-end=\"4486\">SMS with MMS options (where available)<\/p>\r\n<\/li>\r\n<li data-start=\"4487\" data-end=\"4527\">\r\n<p data-start=\"4489\" data-end=\"4527\">Personalized onboarding (higher plans)<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"4529\" data-end=\"4610\"><strong data-start=\"4529\" data-end=\"4542\">Good for:<\/strong> Large email lists with complex segmentation and optimization needs.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-alternatives\/\">Not happy with Mailchimp&#8217;s pricing? See our top picks for the best Mailchimp alternatives.<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"EngageBay_pricing_All-in-One_CRM_Marketing\"><\/span><strong><span style=\"color: #993300;\">EngageBay pricing (All-in-One CRM + Marketing)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>EngageBay pricing in 2026 is <strong data-start=\"4704\" data-end=\"4757\">per user, predictable, and generous with features<\/strong> \u2014 especially compared with platforms that charge separately for seats and contacts.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/engagebay-pricing-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-52302\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/engagebay-pricing-1.png\" alt=\"EngageBay pricing in HubSpot vs Mailchimp vs EngageBay\" width=\"800\" height=\"554\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/engagebay-pricing-1.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/engagebay-pricing-1-300x208.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/engagebay-pricing-1-768x532.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\r\n<p>The other three plans are the Basic for $14.99 a month per user, the Growth plan for $49.99 a month per user, and the Pro plan for $119.99 a month per user.<\/p>\r\n<h4 data-start=\"4843\" data-end=\"4863\"><span class=\"ez-toc-section\" id=\"1_Free_Plan-2\"><\/span><span style=\"color: #666699;\"><strong data-start=\"4847\" data-end=\"4863\">1. Free Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"4865\" data-end=\"4887\"><strong data-start=\"4865\" data-end=\"4874\">Cost:<\/strong> $0 \u2014 forever<\/p>\r\n<p data-start=\"4889\" data-end=\"4898\">Includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"4900\" data-end=\"5036\">\r\n<li data-start=\"4900\" data-end=\"4926\">\r\n<p data-start=\"4902\" data-end=\"4926\">CRM contact management<\/p>\r\n<\/li>\r\n<li data-start=\"4927\" data-end=\"4959\">\r\n<p data-start=\"4929\" data-end=\"4959\">Email templates &amp; broadcasts<\/p>\r\n<\/li>\r\n<li data-start=\"4960\" data-end=\"4973\">\r\n<p data-start=\"4962\" data-end=\"4973\"><a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">Live chat<\/a><\/p>\r\n<\/li>\r\n<li data-start=\"4974\" data-end=\"5003\">\r\n<p data-start=\"4976\" data-end=\"5003\">Landing pages &amp; sequences<\/p>\r\n<\/li>\r\n<li data-start=\"5004\" data-end=\"5017\">\r\n<p data-start=\"5006\" data-end=\"5017\">Web forms<\/p>\r\n<\/li>\r\n<li data-start=\"5018\" data-end=\"5036\">\r\n<p data-start=\"5020\" data-end=\"5036\">Basic automation<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5038\" data-end=\"5119\"><strong data-start=\"5038\" data-end=\"5051\">Best for:<\/strong> Early-stage businesses that want full CRM + marketing stack basics.<\/p>\r\n<h4 data-start=\"5126\" data-end=\"5147\"><span class=\"ez-toc-section\" id=\"2_Basic_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"5130\" data-end=\"5147\">2. Basic Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5149\" data-end=\"5174\"><strong data-start=\"5149\" data-end=\"5158\">Cost:<\/strong> ~$14.99\/user\/mo<\/p>\r\n<p data-start=\"5176\" data-end=\"5181\">Adds:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"5183\" data-end=\"5293\">\r\n<li data-start=\"5183\" data-end=\"5216\">\r\n<p data-start=\"5185\" data-end=\"5216\">Tag &amp; custom field management<\/p>\r\n<\/li>\r\n<li data-start=\"5217\" data-end=\"5242\">\r\n<p data-start=\"5219\" data-end=\"5242\">SMS marketing support<\/p>\r\n<\/li>\r\n<li data-start=\"5243\" data-end=\"5267\">\r\n<p data-start=\"5245\" data-end=\"5267\">Landing page builder<\/p>\r\n<\/li>\r\n<li data-start=\"5268\" data-end=\"5293\">\r\n<p data-start=\"5270\" data-end=\"5293\">All native integrations<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5295\" data-end=\"5350\"><strong data-start=\"5295\" data-end=\"5308\">Good for:<\/strong> Small teams starting outbound automation.<\/p>\r\n<h4 data-start=\"5357\" data-end=\"5379\"><span class=\"ez-toc-section\" id=\"3_Growth_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"5361\" data-end=\"5379\">3. Growth Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5381\" data-end=\"5406\"><strong data-start=\"5381\" data-end=\"5390\">Cost:<\/strong> ~$49.99\/user\/mo<\/p>\r\n<p data-start=\"5408\" data-end=\"5443\">Includes everything in Basic, plus:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"5445\" data-end=\"5592\">\r\n<li data-start=\"5445\" data-end=\"5469\">\r\n<p data-start=\"5447\" data-end=\"5469\">Marketing automation<\/p>\r\n<\/li>\r\n<li data-start=\"5470\" data-end=\"5512\">\r\n<p data-start=\"5472\" data-end=\"5512\">A\/B testing for emails &amp; landing pages<\/p>\r\n<\/li>\r\n<li data-start=\"5513\" data-end=\"5538\">\r\n<p data-start=\"5515\" data-end=\"5538\">Custom domain support<\/p>\r\n<\/li>\r\n<li data-start=\"5539\" data-end=\"5566\">\r\n<p data-start=\"5541\" data-end=\"5566\">Site messaging triggers<\/p>\r\n<\/li>\r\n<li data-start=\"5567\" data-end=\"5592\">\r\n<p data-start=\"5569\" data-end=\"5592\">More <a href=\"https:\/\/www.engagebay.com\/crm\/crm-analytics\">advanced analytics<\/a><\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5594\" data-end=\"5662\"><strong data-start=\"5594\" data-end=\"5607\">Good for:<\/strong> SMBs that want scalable automation without complexity.<\/p>\r\n<h4 data-start=\"5669\" data-end=\"5688\"><span class=\"ez-toc-section\" id=\"4_Pro_Plan\"><\/span><span style=\"color: #666699;\"><strong data-start=\"5673\" data-end=\"5688\">4. Pro Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p data-start=\"5690\" data-end=\"5716\"><strong data-start=\"5690\" data-end=\"5699\">Cost:<\/strong> ~$119.99\/user\/mo<\/p>\r\n<p data-start=\"5718\" data-end=\"5723\">Adds:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"5725\" data-end=\"5874\">\r\n<li data-start=\"5725\" data-end=\"5747\">\r\n<p data-start=\"5727\" data-end=\"5747\">Unlimited contacts<\/p>\r\n<\/li>\r\n<li data-start=\"5748\" data-end=\"5783\">\r\n<p data-start=\"5750\" data-end=\"5783\">Phone support + account manager<\/p>\r\n<\/li>\r\n<li data-start=\"5784\" data-end=\"5814\">\r\n<p data-start=\"5786\" data-end=\"5814\">SSO &amp; SLA uptime guarantee<\/p>\r\n<\/li>\r\n<li data-start=\"5815\" data-end=\"5845\">\r\n<p data-start=\"5817\" data-end=\"5845\">Custom reports &amp; analytics<\/p>\r\n<\/li>\r\n<li data-start=\"5846\" data-end=\"5874\">\r\n<p data-start=\"5848\" data-end=\"5874\">CRM Telephony integrations<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5876\" data-end=\"5991\"><strong data-start=\"5876\" data-end=\"5890\">Great for:<\/strong> Growing teams that want CRM + marketing + sales automation in one platform without enterprise costs.<\/p>\r\n<h3 data-start=\"5876\" data-end=\"5991\"><span class=\"ez-toc-section\" id=\"2026_Pricing_Comparison_%E2%80%94_Key_Takeaways\"><\/span><span style=\"color: #993300;\">2026 Pricing Comparison \u2014 Key Takeaways<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Platform<\/th>\r\n<th>Cost Driver<\/th>\r\n<th>Best Fit<\/th>\r\n<th>Scaling Challenge<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>HubSpot<\/strong><\/td>\r\n<td>Seats + marketing contacts<\/td>\r\n<td>Enterprise \/ scaling teams<\/td>\r\n<td>Pricing can grow rapidly<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Mailchimp<\/strong><\/td>\r\n<td>Contact count &amp; send limits<\/td>\r\n<td>Email-centric marketers<\/td>\r\n<td>Costs balloon with big lists<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>EngageBay<\/strong><\/td>\r\n<td>Per user, predictable<\/td>\r\n<td>SMBs and startups<\/td>\r\n<td>Fewer enterprise-grade AI tools<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h2><span class=\"ez-toc-section\" id=\"HubSpot_vs_Mailchimp_vs_EngageBay_The_Winner_in_2026\"><\/span><strong><span style=\"color: #339966;\">HubSpot vs Mailchimp vs EngageBay: The Winner in 2026<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"58\" data-end=\"294\">Choosing between <strong data-start=\"75\" data-end=\"120\">HubSpot vs Mailchimp vs EngageBay in 2026<\/strong> comes down to one core question: which platform delivers the best balance of CRM power, marketing automation, AI capabilities, and scalable pricing for your stage of growth?<\/p>\r\n<blockquote>\r\n<p data-start=\"296\" data-end=\"586\"><span style=\"color: #008000;\"><strong>If you are a startup or small business, your budget is limited.<\/strong><\/span><\/p>\r\n<\/blockquote>\r\n<p data-start=\"296\" data-end=\"586\">That means every dollar invested in CRM and marketing software must drive measurable ROI.<\/p>\r\n<p data-start=\"296\" data-end=\"586\">The wrong decision can lock you into rising contact-based fees, seat-based pricing, or feature limitations that force a migration later.<\/p>\r\n<p data-start=\"588\" data-end=\"618\">Let\u2019s break this down clearly.<\/p>\r\n<h3 data-start=\"620\" data-end=\"641\"><span class=\"ez-toc-section\" id=\"When_HubSpot_Wins\"><\/span><span style=\"color: #993300;\">When HubSpot Wins<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"643\" data-end=\"704\"><strong data-start=\"643\" data-end=\"654\">HubSpot<\/strong> is the strongest option for businesses that need:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"706\" data-end=\"904\">\r\n<li data-start=\"706\" data-end=\"761\">\r\n<p data-start=\"708\" data-end=\"761\">Advanced AI-powered CRM and predictive lead scoring<\/p>\r\n<\/li>\r\n<li data-start=\"762\" data-end=\"809\">\r\n<p data-start=\"764\" data-end=\"809\">Revenue attribution and lifecycle analytics<\/p>\r\n<\/li>\r\n<li data-start=\"810\" data-end=\"851\">\r\n<p data-start=\"812\" data-end=\"851\">Enterprise-grade automation workflows<\/p>\r\n<\/li>\r\n<li data-start=\"852\" data-end=\"904\">\r\n<p data-start=\"854\" data-end=\"904\">Deep integrations and cross-department alignment<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"906\" data-end=\"1107\">In 2026, HubSpot leads in AI-driven insights and enterprise scalability.<\/p>\r\n<p data-start=\"906\" data-end=\"1107\">However, its seat-based and contact-based pricing model can become expensive as your team grows and your marketing list expands.<\/p>\r\n<p data-start=\"1109\" data-end=\"1244\"><strong>Best fit:<\/strong> Growth-stage companies and enterprises that prioritize advanced automation, reporting, and AI insights over cost sensitivity.<\/p>\r\n<h3 data-start=\"1251\" data-end=\"1274\"><span class=\"ez-toc-section\" id=\"When_Mailchimp_Wins\"><\/span><span style=\"color: #993300;\">When Mailchimp Wins<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"1276\" data-end=\"1395\"><strong data-start=\"1276\" data-end=\"1289\">Mailchimp<\/strong> remains a strong contender for businesses focused primarily on email marketing and campaign optimization.<\/p>\r\n<p data-start=\"1397\" data-end=\"1407\">It offers:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1409\" data-end=\"1587\">\r\n<li data-start=\"1409\" data-end=\"1444\">\r\n<p data-start=\"1411\" data-end=\"1444\">A wide range of email templates<\/p>\r\n<\/li>\r\n<li data-start=\"1445\" data-end=\"1494\">\r\n<p data-start=\"1447\" data-end=\"1494\">AI Creative Assistant for design and branding<\/p>\r\n<\/li>\r\n<li data-start=\"1495\" data-end=\"1521\">\r\n<p data-start=\"1497\" data-end=\"1521\">Send Time Optimization<\/p>\r\n<\/li>\r\n<li data-start=\"1522\" data-end=\"1553\">\r\n<p data-start=\"1524\" data-end=\"1553\">Customer journey automation<\/p>\r\n<\/li>\r\n<li data-start=\"1554\" data-end=\"1587\">\r\n<p data-start=\"1556\" data-end=\"1587\">Strong eCommerce integrations<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1589\" data-end=\"1794\">Mailchimp\u2019s pricing appears affordable at first, but costs increase as your contact list grows.<\/p>\r\n<p data-start=\"1589\" data-end=\"1794\">Since pricing is heavily contact-based, scaling to larger audiences can significantly raise monthly expenses.<\/p>\r\n<p data-start=\"1796\" data-end=\"1916\"><strong>Best fit:<\/strong> Email-first marketers and eCommerce brands that prioritize campaign execution over advanced CRM functionality.<\/p>\r\n<h3 data-start=\"1923\" data-end=\"1946\"><span class=\"ez-toc-section\" id=\"When_EngageBay_Wins\"><\/span><span style=\"color: #993300;\">When EngageBay Wins<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p data-start=\"1948\" data-end=\"2005\"><strong data-start=\"1948\" data-end=\"1961\">EngageBay<\/strong> stands out for startups and SMBs that need:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2007\" data-end=\"2198\">\r\n<li data-start=\"2007\" data-end=\"2044\">\r\n<p data-start=\"2009\" data-end=\"2044\">A full CRM included in every plan<\/p>\r\n<\/li>\r\n<li data-start=\"2045\" data-end=\"2079\">\r\n<p data-start=\"2047\" data-end=\"2079\">Marketing automation workflows<\/p>\r\n<\/li>\r\n<li data-start=\"2080\" data-end=\"2114\">\r\n<p data-start=\"2082\" data-end=\"2114\">Email, SMS, and site messaging<\/p>\r\n<\/li>\r\n<li data-start=\"2115\" data-end=\"2147\">\r\n<p data-start=\"2117\" data-end=\"2147\">Predictable per-user pricing<\/p>\r\n<\/li>\r\n<li data-start=\"2148\" data-end=\"2198\">\r\n<p data-start=\"2150\" data-end=\"2198\">All-in-one sales, marketing, and service tools<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2200\" data-end=\"2556\">In 2026, EngageBay\u2019s advantage is value for money.<\/p>\r\n<p data-start=\"2200\" data-end=\"2556\">It delivers CRM, automation, and multi-channel marketing without the steep scaling costs seen in some enterprise platforms.<\/p>\r\n<p data-start=\"2200\" data-end=\"2556\">While it may not offer the same level of predictive AI depth as HubSpot, it provides practical automation and CRM capabilities that meet the needs of most small and mid-sized teams.<\/p>\r\n<p data-start=\"2558\" data-end=\"2697\"><strong>Best fit:<\/strong> Budget-conscious startups and growing businesses that want a unified CRM and marketing platform without enterprise-level pricing.<\/p>\r\n<h2 data-start=\"2704\" data-end=\"2755\"><span class=\"ez-toc-section\" id=\"Final_Verdict_Which_Platform_Should_You_Choose\"><\/span><span style=\"color: #339966;\">Final Verdict: Which Platform Should You Choose?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2757\" data-end=\"3178\">\r\n<li data-start=\"2757\" data-end=\"2898\">\r\n<p data-start=\"2759\" data-end=\"2898\"><strong>Choose HubSpot<\/strong> if you need enterprise-grade AI, advanced analytics, and deep automation and your budget supports long-term scaling costs.<\/p>\r\n<\/li>\r\n<li data-start=\"2899\" data-end=\"3030\">\r\n<p data-start=\"2901\" data-end=\"3030\"><strong>Choose Mailchimp<\/strong> if email marketing is your primary focus and you want intuitive campaign tools with strong design flexibility.<\/p>\r\n<\/li>\r\n<li data-start=\"3031\" data-end=\"3178\">\r\n<p data-start=\"3033\" data-end=\"3178\"><strong>Choose EngageBay<\/strong> if you want an affordable all-in-one CRM and marketing automation solution built specifically for startups and small businesses.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3180\" data-end=\"3280\">The winner ultimately depends on your growth stage, team size, contact volume, and budget tolerance.<\/p>\r\n<p data-start=\"3282\" data-end=\"3435\">If your priority is cost-efficient scalability with strong CRM and automation capabilities, EngageBay offers the most balanced value proposition in 2026.<\/p>\r\n<p data-start=\"3437\" data-end=\"3532\">If your priority is advanced AI-driven marketing and revenue analytics at scale, HubSpot leads.<\/p>\r\n<p data-start=\"3534\" data-end=\"3655\">If your priority is powerful email marketing with flexible design and automation tools, Mailchimp remains a solid choice.<\/p>\r\n<p data-start=\"3657\" data-end=\"3767\" data-is-last-node=\"\" data-is-only-node=\"\">The right platform is the one that supports your next three years of growth \u2014 not just your next three months.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/engagebay-vs-hubspot\/\">Learn more in our related comparison: HubSpot Vs EngageBay<\/a><\/p>\r\n<p><strong>Learn more about EngageBay:<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.engagebay.com\/hubspot-alternative\">Compare EngageBay with HubSpot<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/\">Visit our website<\/a><\/li>\r\n<li><a href=\"https:\/\/meetings.engagebay.com\/book-demo-free\">Request a demo with our experts<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\">Check pricing<\/a><\/li>\r\n<\/ul>\r\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #693bad; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/app.engagebay.com\/signup\">Sign up with EngageBay for free<\/a><\/p>\r\n<hr>\r\n<p><strong>Related reading:&nbsp;<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-crm-tools\/\">The best CRM Tools for Small Businesses<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-crm-automation-software\/\">The 14 Best CRM Automation Software in 2024<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-marketing-automation-tools\/\">15 Best Marketing Automation Tools for Small Businesses<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/is-hubspot-worth-it\/\">Is HubSpot Worth It? In-Depth Review for Small Businesses<\/a><\/li>\r\n<\/ul>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1755077703977\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>FAQs:<\/strong> <strong>HubSpot vs Mailchimp vs EngageBay<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1755077748542\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>1. Which platform offers the most affordable all-in-one marketing suite?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">For startups comparing <strong>HubSpot vs Mailchimp vs EngageBay<\/strong>, <strong>EngageBay<\/strong> wins with affordable fixed-price tiers, full feature access, no sliding-scale billing, and month-to-month plans\u2014making it the most cost-effective all-in-one marketing and CRM solution.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1755077781272\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>2. Which tool has the most generous free CRM capabilities?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">In the <strong>HubSpot vs Mailchimp vs EngageBay<\/strong> debate, <strong>EngageBay<\/strong> and <strong>HubSpot<\/strong> both include free, forever CRMs. However, <strong>EngageBay\u2019s<\/strong> all-in-one tools deliver better value for email marketing, landing pages, live chat, and automation compared to Mailchimp.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1755077809967\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>3. Which platform excels in landing page and form building?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Considering <strong>HubSpot vs Mailchimp vs EngageBay<\/strong>, <strong>HubSpot<\/strong> offers drag-and-drop, mobile-optimized landing pages with A\/B testing; <strong>EngageBay<\/strong> also provides intuitive builders and pop-up forms; <strong>Mailchimp<\/strong> lacks built-in form\/landing-page creators.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1755077853725\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>4. Which platform offers the most robust automation workflows?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">When evaluating <strong>HubSpot vs Mailchimp vs EngageBay<\/strong>, <strong>EngageBay<\/strong> delivers extensive automation\u2014email sequences, triggers, lead scoring, tasks, reporting\u2014plus marketing and sales workflows. HubSpot is powerful but more expensive; Mailchimp focuses mainly on email\/behavioral triggers.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1755077869813\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>5. Which platform provides the broadest integrations and messaging tools?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">In a <strong>HubSpot vs Mailchimp vs EngageBay<\/strong> comparison, <strong>HubSpot<\/strong> has one of the largest integration marketplaces. <strong>Mailchimp<\/strong> offers many as well. <strong>EngageBay<\/strong> may have fewer but also includes SMS, push, and site-messaging\u2014key for multi-channel small-business marketing.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re researching HubSpot vs Mailchimp vs EngageBay in 2026, you\u2019re not just picking an email tool anymore \u2014 you\u2019re [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":79825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[333],"tags":[5168,5167,5166,5089],"class_list":["post-12659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alternatives","tag-hubspot-vs-engagebay","tag-hubspot-vs-mailchimp","tag-hubspot-vs-mailchimp-vs-engagebay","tag-mailchimp-vs-engagebay"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HubSpot vs Mailchimp vs EngageBay Comparison 2026<\/title>\n<meta name=\"description\" content=\"Compare HubSpot, Mailchimp, and EngageBay in 2026: pricing, AI, CRM, automation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot vs Mailchimp vs EngageBay 2026: Features, Pricing &amp; 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Which platform offers the most robust automation workflows?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"When evaluating <strong>HubSpot vs Mailchimp vs EngageBay<\/strong>, <strong>EngageBay<\/strong> delivers extensive automation\u2014email sequences, triggers, lead scoring, tasks, reporting\u2014plus marketing and sales workflows. HubSpot is powerful but more expensive; Mailchimp focuses mainly on email\/behavioral triggers.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#faq-question-1755077869813","position":6,"url":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/#faq-question-1755077869813","name":"5. Which platform provides the broadest integrations and messaging tools?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In a <strong>HubSpot vs Mailchimp vs EngageBay<\/strong> comparison, <strong>HubSpot<\/strong> has one of the largest integration marketplaces. <strong>Mailchimp<\/strong> offers many as well. <strong>EngageBay<\/strong> may have fewer but also includes SMS, push, and site-messaging\u2014key for multi-channel small-business marketing.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/12659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=12659"}],"version-history":[{"count":53,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/12659\/revisions"}],"predecessor-version":[{"id":80619,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/12659\/revisions\/80619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/79825"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=12659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=12659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=12659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}