{"id":12780,"date":"2021-04-06T10:58:37","date_gmt":"2021-04-06T10:58:37","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=12780"},"modified":"2026-04-22T15:29:38","modified_gmt":"2026-04-22T15:29:38","slug":"follow-up-email-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/","title":{"rendered":"5+ Great Follow Up Email Examples You Need To Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Follow-up emails<\/strong> are a powerful instrument that can help you bring in new business, convert leads, build lasting relationships, close deals, and ensure the satisfaction of your leads and customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it can be challenging to get your recipients&nbsp;to open their email, respond to it, and take the desired action.<\/span><\/p>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/follow-up-statistics\/#:~:text=The%20first%20follow%2Dup%20email,average%20reply%20rate%20to%208.5%25.\"><span style=\"font-weight: 400;\">Research<\/span><\/a><span style=\"font-weight: 400;\"> shows that incorporating an <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequence<\/a> in your marketing campaign can boost your contacts&#8217; average reply rate from 9 percent to 13 percent.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><span style=\"font-weight: 400;\">And your email marketing campaign would be incomplete without <strong>follow-ups<\/strong>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <strong>follow-up emails<\/strong> should be relevant, eye-catching, and provide value to the recipients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give them a compelling reason to respond, take action and get in touch with you.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#What_Is_A_Follow-Up_Email_And_Why_Should_You_Care\" >What Is A Follow-Up Email (And Why Should You Care)?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#Drive_conversion\" >Drive conversion&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#Build_customer_loyalty\" >Build customer loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#Filter_out_the_right_audience\" >Filter out the right audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#5_Follow_Up_Email_Examples_To_Fix_Your_Follow_Up_Process\" >5 Follow Up Email Examples To Fix Your Follow Up Process&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#Follow-Up_Email_With_A_Prospective_Client\" >Follow-Up Email With A Prospective Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#Follow_Up_Email_Addressing_Pain_Point\" >Follow Up Email Addressing Pain Point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#Follow_Up_Email_To_Induce_Action\" >Follow Up Email To Induce Action&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#Follow_Up_Email_For_A_Quick_Survey\" >Follow Up Email For A Quick Survey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#Follow_Up_With_To_Connect_Up_With_Your_Clients\" >Follow Up With To Connect Up With Your Clients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#4_Follow_Up_Best_Practices_To_Follow\" >4 Follow Up Best Practices To Follow<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#1_Set_Up_Email_Automation\" >#1. Set Up Email Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#2_Create_Compelling_Subject_Lines\" >#2. Create Compelling Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#3_Include_Enticing_Calls_To_Action_In_Subject_Line\" >#3. Include Enticing Calls To Action In Subject Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#4_Craft_A_Strong_Yet_Impactful_Message\" >#4. Craft A Strong Yet Impactful Message&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_A_Follow-Up_Email_And_Why_Should_You_Care\"><\/span><span style=\"font-weight: 400;\">What Is A Follow-Up Email (And Why Should You Care)?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <strong>follow-up email<\/strong> is a business-related correspondence that companies send to their subscribers, prospective clients, existing customers, etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It figures out the next plan of action with potential customers and motivates them to leave feedback and review, schedule a meeting, purchase a product, choose a paid plan, etc.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12782 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/followup.png\" alt=\"followup email\" width=\"600\" height=\"340\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/followup.png 600w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/followup-300x170.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/followup-595xh.png 595w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, <strong>follow-up emails<\/strong> also allow businesses to address their <\/span><a href=\"https:\/\/www.proprofsdesk.com\/blog\/ecommerce-customer-pain-points\/\"><span style=\"font-weight: 400;\">customer&#8217;s pain points<\/span><\/a><span style=\"font-weight: 400;\"> if they express dissatisfaction with their products\/services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get the context right, and always have a strong CTA and an enticing <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject line<\/a> to pique the reader&#8217;s interests. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, to determine the most appropriate time to send out your emails so that your recipient opens them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naturally, a <strong>follow-up email&#8217;s<\/strong> goal can vary, depending on the respective business nature and industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you may decide to send a <strong>follow-up email<\/strong> to appreciate a manager for leading a job interview. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also leverage <a href=\"https:\/\/respona.com\/blog\/follow-up-email\/\"><strong>follow-up emails<\/strong><\/a> to brief the meeting goals with your team.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are why <strong>follow-up emails<\/strong> are crucial for businesses:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Drive_conversion\"><\/span>Drive conversion<span style=\"font-weight: 400;\">&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use <strong>follow-up emails<\/strong> to ensure that your message reaches your clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It adds value to the overall customer journey, enhances their experience, and ultimately <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/11-small-business-marketing-tips-for-a-boost-in-conversions\/\"><span style=\"font-weight: 400;\">boosts conv<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\">rsions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_customer_loyalty\"><\/span>Build customer loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <strong>follow-up email<\/strong> helps you gain your audience&#8217;s trust and <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\">build loyalty<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this opportunity to demonstrate a <a href=\"https:\/\/www.engagebay.com\/blog\/customer-centric-model\/\">customer-centric<\/a> approach and show them that you care.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Filter_out_the_right_audience\"><\/span>Filter out the right audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <strong>follow-up emails<\/strong> essentially allow you to filter out the right audience and then connect and engage with them to convert them into your customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can know which recipients are more likely to connect with your brand by gauging their actions and responses. That way, you can better target your intended audience.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/reminder-email-templates\/\">Read also: Reminder Email Templates to Keep Your Audience On Track<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Follow_Up_Email_Examples_To_Fix_Your_Follow_Up_Process\"><\/span><span style=\"font-weight: 400;\">5 Follow Up Email Examples To Fix Your Follow Up Process&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It can be pretty tricky to <strong>write a follow-up email<\/strong> that adds value to your message and makes your recipients open and respond immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a round-up of some of the best examples from across industries:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Follow-Up_Email_With_A_Prospective_Client\"><\/span><span style=\"font-weight: 400;\">Follow-Up Email With A Prospective Client<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This template example is addressing a prospective client. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a potential lead opens your email, it&#8217;s an opportunity for you to tell them more about your offerings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explain to them how your products and services can solve their personal or industry-related problem.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, the <strong>follow-up email<\/strong> is triggered when your prospect does something on your website or interacts with your business in any way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a clear indication that they are interested in initiating a conversation, and you have the go-ahead to engage them naturally. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, you have a chance to hook them in for good by offering stellar service and information that could make the client&#8217;s life easy.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Follow_Up_Email_Addressing_Pain_Point\"><\/span><span style=\"font-weight: 400;\">Follow Up Email Addressing Pain Point<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Want to get your recipients to open an email and respond to it? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zapier does a great job at implying in their <strong>follow-up emails<\/strong> that their recipients might have a problem they haven&#8217;t explored yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-12784 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/email-addressing.png\" alt=\"email-addressing\" width=\"624\" height=\"749\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/email-addressing.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/email-addressing-250x300.png 250w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/email-addressing-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/span><span style=\"font-weight: 400;\">To make things better, they also offer practical solutions in subsequent emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This specific <a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\">email template<\/a> solves possible problems and helps recipients find a satisfying workaround by introducing them to their services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the above <strong>follow-up email template<\/strong> when you want to address the challenges and concerns of your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a classic example of the Problem-Agitate-Solve (PAS) approach to writing email copy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This involves:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying a problem that your customers struggle with<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reminding them of their need to solve it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering them a solution<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The above email smoothly moves through all three phases and delivers a quality call to action.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Follow_Up_Email_To_Induce_Action\"><\/span><span style=\"font-weight: 400;\">Follow Up Email To Induce Action&nbsp;&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a no-nonsense <strong>follow-up email<\/strong> that shows the recipient all the great products and offers they miss out on, compelling them to take some kind of action.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12785 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/no-nonsense-follow-up.png\" alt=\"no-nonsense -follow-up\" width=\"623\" height=\"785\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/no-nonsense-follow-up.png 623w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/no-nonsense-follow-up-238x300.png 238w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/no-nonsense-follow-up-595xh.png 595w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Humble Bundle is a digital video games store that asks email recipients if they&#8217;d like a reminder to buy, in case they aren&#8217;t buying now.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you have a fantastic offer for your audience, it&#8217;s imperative first to capture their attention. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the above email, the &#8220;Remind Me&#8221; link directs the users to a <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing page<\/a> and shows the following message:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12786 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/reminder-email.png\" alt=\"reminder-email\" width=\"624\" height=\"467\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/reminder-email.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/reminder-email-300x225.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/reminder-email-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Such CTAs can better help you connect and attract your audience and get your desired results and induce action. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s because you aren&#8217;t pressuring them to &#8216;Buy Now&#8217; but letting them hit the purchase button when they are good and ready.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Follow_Up_Email_For_A_Quick_Survey\"><\/span>Follow Up Email For A Quick Survey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12787 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/email-survey.png\" alt=\"email-survey\" width=\"624\" height=\"402\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/email-survey.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/email-survey-300x193.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/email-survey-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><b>Source<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">NetHunt<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is another excellent <strong>follow-up email template<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shows an effective way to jog your prospect&#8217;s memory about your business and get some information via a pop-quiz.&nbsp; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The copy is short yet appealing, and that ensures higher conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">is brief and require only a few seconds to respond<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">shows respect and helps everyone save time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">is interactive and gets people to tell you their answer&nbsp;<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Follow_Up_With_To_Connect_Up_With_Your_Clients\"><\/span><span style=\"font-weight: 400;\">Follow Up With To Connect Up With Your Clients<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12788 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/leadpages.png\" alt=\"leadpages\" width=\"624\" height=\"684\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/leadpages.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/leadpages-274x300.png 274w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/leadpages-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The above example by Leadpages aims to reconnect with their existing customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They have clearly nailed the conversational tone. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The message smoothly leads the readers to the primary purpose of the email message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping it conversational and interactive, Leadpages tactfully reminds their prospective customers about their business and entices them to leverage their resources. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email script and makes sure it is crafted perfectly, that it is conversational and engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to create and update your <strong>follow-up messages<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the examples above as inspiration and check out further examples here:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.poptin.com\/blog\/15-sales-follow-email-templates-can-steal\/\"><span style=\"font-weight: 400;\">Follow-up email templates by Poptin<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.salesflare.com\/follow-up-email-templates\"><span style=\"font-weight: 400;\">Follow-up email templates (based on scenarios) by Salesflare<\/span><\/a><\/li>\n<\/ul>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                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             EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Follow_Up_Best_Practices_To_Follow\"><\/span><span style=\"font-weight: 400;\">4 Follow Up Best Practices To Follow<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is challenging for brands to craft and <strong>send out follow-up emails<\/strong> to their audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can&#8217;t always be particular about your contacts as they have different motivations and interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-best-practices\/\"><span style=\"font-weight: 400;\">email marketing best practices<\/span><\/a><span style=\"font-weight: 400;\"> to implement in your follow up emails:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Set_Up_Email_Automation\"><\/span><span style=\"font-weight: 400;\">#1. Set Up Email Automation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating and sending manual <strong>follow-up emails<\/strong> isn&#8217;t exactly easy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\"><span style=\"font-weight: 400;\">automating<\/span><\/a><span style=\"font-weight: 400;\"> the email process makes it manageable to send out follow-up emails to your customers and enhance their overall experience with your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email automation lets you draft, circulate and monitor follow-up emails. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s an effective medium you can leverage to send out emails to massive scale addressees. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automated emails can significantly help your brand shine through and ultimately boost your business ROI.<\/span><\/p>\n<blockquote><p><strong>EngageBay&#8217;s Marketing automation software helps small businesses automate marketing and sales tasks and various workflows to generate leads, close deals, and grow revenue faster.<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12524 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-automation-1.png\" alt=\"marketing-automation\" width=\"810\" height=\"443\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-automation-1.png 810w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-automation-1-300x164.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-automation-1-768x420.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/09\/marketing-automation-1-595xh.png 595w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Compelling_Subject_Lines\"><\/span><span style=\"font-weight: 400;\">#2. Create Compelling Subject Lines<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is vital to make sure that you create compelling and relevant subject lines for your emails.&nbsp; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It encourages the recipient to read and follow through with the email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, your recipients can better understand the value and benefits you are likely to provide them within your email. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An intriguing email subject line can help you break through the clutter and get the reader&#8217;s attention.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12789 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/william-sonoma.png\" alt=\"Williams Sonoma\" width=\"308\" height=\"382\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/william-sonoma.png 308w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/william-sonoma-242x300.png 242w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<strong>Source: <\/strong><\/span><span style=\"font-weight: 400;\">Williams Sonoma <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Include_Enticing_Calls_To_Action_In_Subject_Line\"><\/span><span style=\"font-weight: 400;\">#3. Include Enticing Calls To Action In Subject Line<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People don&#8217;t like to go through the details of every single email that they receive in their inbox. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since every recipient first interacts with the subject line, creating and leveraging relevant and enticing CTAs in your subject lines can boost the <strong>follow-up emails&#8217; open rates<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is indispensable to offer them something like the following example from Sumo does in their subject line. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It delivers to their readers something valuable that grabs their attention and articulates the core message concisely.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12790 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/sumo.png\" alt=\"sumo\" width=\"558\" height=\"208\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/sumo.png 558w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/sumo-300x112.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/p>\n<p><b>Source<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">Sumo<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Craft_A_Strong_Yet_Impactful_Message\"><\/span><span style=\"font-weight: 400;\">#4. Craft A Strong Yet Impactful Message&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ultimate feature of effective emails is a compelling message for the readers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <strong>follow-up email<\/strong> is a valuable instrument in enticing your recipient to take the desired action. And this depends on how powerful and impactful your message is. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, it&#8217;s a good incentive for your audience to get them to interact with your brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you decide to <strong>send out follow-up emails<\/strong> to all new subscribers, you can provide them additional value by your message. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps you can offer them easy access to a guide, <\/span><a href=\"https:\/\/www.onehourprofessor.com\/best-online-course-platforms\/\"><span style=\"font-weight: 400;\">online course<\/span><\/a><span style=\"font-weight: 400;\">, blog, or an article that might interest them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember, it is essential to make sure that you keep your message clear, genuine, and precise to achieve your email&#8217;s primary purpose.<\/span><\/p>\n<p><em><strong>Read also:<\/strong> <a href=\"https:\/\/www.engagebay.com\/blog\/b2b-sales-techniques\/\">11 B2B Sales Techniques Your Business Should Use<\/a><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"font-weight: 400;\">Wrapping Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The success and effectiveness of your <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\"><span style=\"font-weight: 400;\">email marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\"> eventually depend on following up with your customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully,&nbsp;these excellent <strong>follow-up email examples<\/strong> can help you create your own follow-up sequence that gets results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To enhance your email marketing efforts, you can also <\/span><a href=\"https:\/\/www.uplead.com\/email-finder\"><span style=\"font-weight: 400;\">use an email finder<\/span><\/a><span style=\"font-weight: 400;\"> to get valid email addresses.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you draft a <strong>follow-up email<\/strong>,&nbsp; remember to focus on providing value, keeping it brief, and add a solid call to action. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s all you need to do to see your inbox flooded with responses.<\/span><\/p>\n<p><strong>Author Bio:<\/strong><\/p>\n<p>Will Cannon founded <a href=\"https:\/\/signaturely.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/signaturely.com\/&amp;source=gmail&amp;ust=1617949293152000&amp;usg=AFQjCNHqRuP7UM28F0nbOg2eIIT8WoEFtA\">Signaturely<\/a> to reduce the back and forth involved in paperwork. But he also swears by a great follow up email to wrap up a project.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const 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that can help you bring in new business, convert leads, build lasting relationships, close 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[5187],"class_list":["post-12780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-follow-up-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5+ Best Follow Up Email Examples You Need To Know<\/title>\n<meta name=\"description\" content=\"In this article we&#039;ll share 5 best follow up email examples for outreach that helps you to win more meetings and close more deals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5+ Great Follow Up Email Examples You Need To Know\" \/>\n<meta property=\"og:description\" content=\"In this article we&#039;ll share 5 best follow up email examples for outreach that helps you to win more meetings and close more deals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/follow-up-email-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-06T10:58:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T15:29:38+00:00\" \/>\n<meta property=\"og:image\" 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