{"id":12827,"date":"2021-04-22T12:38:41","date_gmt":"2021-04-22T12:38:41","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=12827"},"modified":"2026-02-02T06:52:42","modified_gmt":"2026-02-02T06:52:42","slug":"real-estate-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/","title":{"rendered":"Real Estate Marketing Automation: A Guide For Real Estate Agents"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ask any real estate agent for a list of their biggest challenges, and the chances are you will hear many repeated answers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From bearing the high cost of <a href=\"https:\/\/www.engagebay.com\/blog\/lead-capture-landing-pages\/\">capturing leads<\/a> to adapting to technology trends, or growing competition from listing portals, the list of hurdles is endless.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where <\/span><b>real estate marketing automation<\/b><span style=\"font-weight: 400;\"> comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\"><strong>marketing automation tool<\/strong><\/a> specialized for real estate business is one of the best ways to improve your business marketing and sales.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><span style=\"font-weight: 400;\">But what is marketing automation exactly, and how can you <strong>automate your real estate business<\/strong>? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide will help you get started with a <strong>real estate marketing automation solution<\/strong> and how you can utilize its full potential.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#What_Is_Real_Estate_Marketing_Automation\" >What Is Real Estate Marketing Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#What_are_the_Benefits_of_Real_Estate_Marketing_Software\" >What are the Benefits of Real Estate Marketing Software?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#i_Increased_ROI\" >i. Increased ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#ii_Contact_Database_Management\" >ii. Contact Database Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#iii_Automating_Various_Marketing_Efforts\" >iii. Automating Various Marketing Efforts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#iv_Reduce_Paperwork\" >iv. Reduce Paperwork<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#How_Real_Estate_Agents_Use_Marketing_Automation_to_Convert_More_Leads\" >How Real Estate Agents Use Marketing Automation to Convert More Leads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#i_Lead_Generation_Via_Website_Forms\" >i. Lead Generation Via Website Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#ii_Lead_Generation_Via_Social_Media_Platforms\" >ii. Lead Generation Via Social Media Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#iii_Nurturing_Leads_and_Lead_Scoring\" >iii. Nurturing Leads and Lead Scoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#iv_Tracking_Hot_Leads\" >iv. Tracking Hot Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#v_Lead_Activity_Tracking_and_Setting_Triggers\" >v. Lead Activity Tracking and Setting Triggers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#5_Best_Real_Estate_Marketing_Tools_Agents_Need\" >5 Best Real Estate Marketing Tools Agents Need<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#1_EngageBay_For_Marketing_Automation_CRM\" >1. EngageBay (For Marketing Automation &amp; CRM)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Pros\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Cons\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Pricing\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#2_Hootsuite_For_Social_Media_Management\" >2. Hootsuite (For Social Media Management)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Pros-2\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Cons-2\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Pricing-2\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#3_Leadpages_For_Lead_Generation\" >3. Leadpages (For Lead Generation)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Pros-3\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Cons-3\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Pricing-3\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#4_EZ_Texting_For_SMS_Marketing\" >4. EZ Texting (For SMS Marketing)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Pros-4\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Cons-4\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Pricing-4\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#5_Structurely_For_Chatbot\" >5. Structurely (For Chatbot)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Pros-5\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Cons-5\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Pricing-5\" >Pricing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#How_to_Buy_Real_Estate_Marketing_Software\" >How to Buy Real Estate Marketing Software?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Requirements_Gathering\" >Requirements Gathering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Shortlist_Different_Vendors\" >Shortlist Different Vendors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Take_a_Demo\" >Take a Demo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Budget_Consideration\" >Budget Consideration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-marketing-automation\/#Wrap_Up\" >Wrap Up&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Real_Estate_Marketing_Automation\"><\/span><span style=\"font-weight: 400;\">What Is Real Estate Marketing Automation?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Real estate marketing automation<\/b><span style=\"font-weight: 400;\"> refers to the use of tools to simplify and reduce manual work. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>marketing automation software<\/strong> streamlines your marketing effort, increasing efficiency and productivity at work.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps manage every aspect of your campaigns &#8211; segmenting your customer base, guiding prospective buyers through your <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">sales funnel<\/a>, crafting <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">personalized emails<\/a>, and others.&nbsp;<\/span><\/p>\n<blockquote><p><strong><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">EngageBay&#8217;s marketing automation software<\/a> streamlines and automates marketing and sales activities and helps generate leads, close deals, and grow your revenue faster.&nbsp;<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12814 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/real-estate-marketing-automation-tool-1024x495.png\" alt=\"real estate marketing automation tool\" width=\"1024\" height=\"495\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/real-estate-marketing-automation-tool-1024x495.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/real-estate-marketing-automation-tool-300x145.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/real-estate-marketing-automation-tool-768x371.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/real-estate-marketing-automation-tool-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/real-estate-marketing-automation-tool.png 1356w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_Real_Estate_Marketing_Software\"><\/span><span style=\"font-weight: 400;\">What are the Benefits of Real Estate Marketing Software?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the significant benefits of <\/span><b>real estate marketing software<\/b><span style=\"font-weight: 400;\"> is that it makes it easier for agents to gain the attention of their prospective clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes it easy for agents to reach out to a wide range of audiences with minimum effort and close more deals.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at some of the benefits of implementing <strong>real estate marketing software solutions<\/strong> into your business.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"i_Increased_ROI\"><\/span><span style=\"font-weight: 400;\">i. Increased ROI<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Real estate marketing software<\/strong> isn\u2019t just limited to running marketing campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it also helps agents optimize future campaigns for maximum ROI and efficiency. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can generate reports and provide actionable insights to design more effective campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It enables you to determine which campaign is working and what needs to be improved.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, many advanced solutions assist in demand forecasting based on historical data. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It gives you a good picture of the current market scenario to help you strategize your plans accordingly.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ii_Contact_Database_Management\"><\/span><span style=\"font-weight: 400;\">ii. Contact Database Management<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With time, your database of contacts and listings will also start to grow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <strong>real estate <\/strong><\/span><strong>marketing automation tool<\/strong><span style=\"font-weight: 400;\"> will keep your database organized and updated with all the latest information.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It ensures that the agents deliver the right information to their clients, maintain full details about their past clients, and stay informed of their competitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, but it also allows your prospects to contact your business in multiple ways.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business can interact with your customers or potential clients through many channels while centralizing all your information in a single platform.&nbsp;<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/www.engagebay.com\/crm\/contact-management-software\"><span style=\"font-weight: 400;\"><strong>EngageBay&#8217;s contact management software<\/strong><\/span><\/a><strong> gives you a 360-degree view of your contact, all on a single page.&nbsp;<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12815 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/contact-management-tool.png\" alt=\"contact management tool\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/contact-management-tool.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/contact-management-tool-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/contact-management-tool-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"iii_Automating_Various_Marketing_Efforts\"><\/span><span style=\"font-weight: 400;\">iii. Automating Various Marketing Efforts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another strong reason to use a <strong>marketing automation tool<\/strong> is to automate various marketing efforts, including capturing lead information and <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">nurturing leads<\/a> for faster conversion. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps with <\/span><a href=\"https:\/\/www.engagebay.com\/crm\/lead-scoring\"><b>automated lead scoring<\/b><\/a><span style=\"font-weight: 400;\">, provides actionable insights into current market scenarios and prospective buyers, and much more.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, it allows you to create a customized workflow and automate the entire business processes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, it becomes easy for organizations or agencies to scale their business while also growing their database in an organized manner.&nbsp;<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Get ahead with your outreach efforts using our proven <a class=\"in-cell-link\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing-templates\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">real estate email marketing templates<\/a>. Personalize and send them out to your client email lists today!<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3c5.svg\" alt=\"\ud83c\udfc5\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"iv_Reduce_Paperwork\"><\/span><span style=\"font-weight: 400;\">iv. Reduce Paperwork<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The process of buying a property involves huge paperwork, including agreements, contracts, and other official documents. It can be a challenge to <a href=\"https:\/\/trujay.com\/how-to-track-your-customers-with-the-help-of-crm\/\">keep track<\/a> of all the paperwork.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, automation software easily solves this issue by transferring all paperwork into electronic documents. It makes the entire buying of property transaction paperless, ensuring complete efficiency.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily share all documents online with your clients, and they can digitally sign your documents. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part is that such document management software can be easily <strong>integrated with your customer database<\/strong>, pre-populate all information about them, and store it in your <a href=\"https:\/\/www.engagebay.com\/crm\/contact-management-software\">contact list<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It results in <\/span><b>reduced paper cost<\/b><span style=\"font-weight: 400;\"> and saved time and effort.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-in-real-estate\/\">Read also: What is a CRM in Real Estate? Cheat Sheet for Realtors<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Real_Estate_Agents_Use_Marketing_Automation_to_Convert_More_Leads\"><\/span><span style=\"font-weight: 400;\">How Real Estate Agents Use Marketing Automation to Convert More Leads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s essential to know how a real estate agent can realize the full potential of <strong>marketing automation<\/strong> in <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-process\/\">lead generation<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily <\/span>optimize your marketing efforts<span style=\"font-weight: 400;\"> and <a href=\"https:\/\/raleighrealtyhomes.com\/blog\/generate-real-estate-leads\/\">generate more real estate leads<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are some ways that <\/span><b>real estate agents<\/b><span style=\"font-weight: 400;\"> convert leads using marketing automation and generate faster revenue.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"i_Lead_Generation_Via_Website_Forms\"><\/span><span style=\"font-weight: 400;\">i. Lead Generation Via Website Forms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The more information you have about your leads, the better are the chance of a conversion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By linking your landing page and website forms to your <a href=\"https:\/\/www.engagebay.com\/solutions\/real-estate-crm-marketing\">real estate CRM<\/a>, you can capture more lead information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It automatically stores your lead information into the database and segments them based on various factors like demographics, behavioral patterns, and much more.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can simply add a basic detail form or callback request form.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ii_Lead_Generation_Via_Social_Media_Platforms\"><\/span><span style=\"font-weight: 400;\">ii. Lead Generation Via Social Media Platforms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is a great platform to have your information placed in front of your audiences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you to connect with people who have similar interests.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a marketing automation tool, you can easily <\/span><b>automate content posting<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Posting content manually can be time-consuming. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <a href=\"https:\/\/www.engagebay.com\/marketing\/social-suite\">schedule your post<\/a> to be uploaded at peak time on various social media platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>automation tool<\/strong> can also capture your audiences\u2019 information and track your followers\u2019 activities on your account.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"iii_Nurturing_Leads_and_Lead_Scoring\"><\/span><span style=\"font-weight: 400;\">iii. Nurturing Leads and Lead Scoring<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just collecting leads isn\u2019t enough. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to nurture them to pass them through your <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\">sales pipeline<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process of <\/span><b>lead nurturing<\/b><span style=\"font-weight: 400;\"> involves sending the right email at the right time, educating them further about your product so that they can make a decision about buying.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create and <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/workflows\"><b>automate your workflow<\/b><\/a><span style=\"font-weight: 400;\"> using the real estate automation tool. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, the tool automatically assesses potential clients and assigns them a score based on their activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When integrated with an <a href=\"https:\/\/www.contus.com\/blog\/ai-voice-agent-for-real-estate\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">AI voice agent for real estate<\/a>, engaging prospects can be more flexible through automated conversations, qualifying their intent, and updating lead scores based on real data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This lead score helps the agent find out which is a hot lead and requires immediate attention.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, agents can identify prospects that have a higher chance of conversions.&nbsp;<\/span><\/p>\n<blockquote><p><strong><a href=\"https:\/\/www.engagebay.com\/crm\/lead-scoring\">EngageBay&#8217;s lead scoring solution<\/a> helps identify the most qualified leads, tracks engagement and tells you who to follow up with first.&nbsp;<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12816 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/lead-scoring-tool-Engagebay-1024x576.png\" alt=\"lead scoring tool EngageBay\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/lead-scoring-tool-Engagebay-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/lead-scoring-tool-Engagebay-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/lead-scoring-tool-Engagebay-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/lead-scoring-tool-Engagebay-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/lead-scoring-tool-Engagebay.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"iv_Tracking_Hot_Leads\"><\/span><span style=\"font-weight: 400;\">iv. Tracking Hot Leads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hot leads are your opportunities \u2014 that know about your company and are already well aware of your industry condition. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These hot leads have a higher rate of conversion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Real estate marketing automation tools<\/strong> can help keep an eye on such leads \u2014 track their journey through the different stages of your pipeline and formulate strategies to close deals.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"v_Lead_Activity_Tracking_and_Setting_Triggers\"><\/span><span style=\"font-weight: 400;\">v. Lead Activity Tracking and Setting Triggers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another way to capture leads is by setting triggers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Marketing automation<\/strong> eliminates the need to spend time watching your leads and wondering if you should contact them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With automated activity tracking, you can pre-set triggers, and the system notifies you when an action is needed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if a person signs up for a free demo or fills up a contact us form, in such cases, you can pre-set the trigger so that you can take immediate actions.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-lead-generation-tips\/\">Read also: 14 Real Estate Lead Generation Tips That Will Have Your Phone Ringing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Best_Real_Estate_Marketing_Tools_Agents_Need\"><\/span><span style=\"font-weight: 400;\">5 Best Real Estate Marketing Tools Agents Need<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To truly capture leads, your marketing campaign efforts need to be <\/span>omnichannel<span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From social media to websites and emails, you need to <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/increasing-brand-awareness\/\"><b>create brand awareness<\/b><\/a><span style=\"font-weight: 400;\"> at every possible customer touchpoint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are numerous tools available for <\/span><b>real estate marketing automation<\/b><span style=\"font-weight: 400;\">, each specializing in different functionalities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is the top 5 real estate marketing tool that every agent should consider using.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_EngageBay_For_Marketing_Automation_CRM\"><\/span><span style=\"font-weight: 400;\">1. <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">EngageBay<\/a> (For Marketing Automation &amp; CRM)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12293 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/engagebay-crm-1024x475.png\" alt=\"engagebay-crm\" width=\"1024\" height=\"475\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/engagebay-crm-1024x475.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/engagebay-crm-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/engagebay-crm-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/engagebay-crm-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/01\/engagebay-crm.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>EngageBay<\/strong> is a <strong>powerful real estate marketing automation tool<\/strong> that offers a robust set of functionalities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From automated email marketing campaigns to social media management and contact management, it takes care of all.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its <a href=\"https:\/\/www.engagebay.com\/products\/crm\">free CRM<\/a> makes it easy to store contact information and run marketing campaigns without any glitches.&nbsp;<\/span><\/p>\n<p>Don\u2019t miss this video highlighting EngageBay\u2019s marketing automation feature in whole!<\/p>\n<p><span style=\"font-weight: 400;\">EngageBay has categorized its tools into four categories: <strong><a href=\"https:\/\/www.engagebay.com\/pricing\/marketing\">Marketing Bay<\/a>, <a href=\"https:\/\/www.engagebay.com\/pricing\/sales\">CRM and Sales Bay<\/a>, <a href=\"https:\/\/www.engagebay.com\/pricing\/service\">Service Bay<\/a>, and <a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\">All-in-one Suite<\/a><\/strong>.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros\"><\/span>Pros<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offers a rich set of templates for emails, lead capture forms, and landing page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrated dashboard<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons\"><\/span>Cons<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Less integration facility<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12449 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/engagebay-pricing.png\" alt=\"engagebay-pricing\" width=\"625\" height=\"356\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/engagebay-pricing.png 625w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/engagebay-pricing-300x171.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/02\/engagebay-pricing-595xh.png 595w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay has the <strong>best pricing plans<\/strong>, making it accessible to small businesses too. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its free plan includes 1000 contacts which can be upgraded to up to 15,000 contacts for $8.99 per user per month.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Hootsuite_For_Social_Media_Management\"><\/span><span style=\"font-weight: 400;\">2. <\/span><a href=\"https:\/\/www.hootsuite.com\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\"> (For Social Media Management)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12818 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/hootsuite-tool-1024x504.png\" alt=\"hootsuite tool\" width=\"1024\" height=\"504\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/hootsuite-tool-1024x504.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/hootsuite-tool-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/hootsuite-tool-768x378.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/hootsuite-tool-1536x756.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/hootsuite-tool-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/hootsuite-tool.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hootsuite is a <strong>social media management tool<\/strong> that allows you to post your content on a schedule. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to create an online presence on at least 2-3 platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remembering to post manually on each one of them can be challenging.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Hootsuite, you can keep your social presence active 24\/7 by automatically scheduling. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also measures the impact of your social media campaigns through detailed reporting.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-2\"><\/span>Pros<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating and exporting reports is easy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Active customer support<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-2\"><\/span>Cons<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The interface can be improved<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-2\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12819 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Hootsuite-Pricing-1024x740.png\" alt=\"Hootsuite Pricing\" width=\"1024\" height=\"740\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Hootsuite-Pricing-1024x740.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Hootsuite-Pricing-300x217.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Hootsuite-Pricing-768x555.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Hootsuite-Pricing-1536x1111.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Hootsuite-Pricing-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Hootsuite-Pricing.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hootsuite offers pocket-friendly plans to meet the needs of <strong>real estate agents<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its <strong>Professional plan<\/strong> starts with \u20b91915 per month (paid annually) for ten social profiles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can upgrade it to 20 and 35 social profiles with its <strong>Team and Business plan<\/strong>, respectively.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing-templates\/\">Read also: Real Estate Email Marketing Templates [Ready to Send]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Leadpages_For_Lead_Generation\"><\/span><span style=\"font-weight: 400;\">3. <\/span><a href=\"https:\/\/www.leadpages.com\/\"><span style=\"font-weight: 400;\">Leadpages<\/span><\/a><span style=\"font-weight: 400;\"> (For Lead Generation)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12879 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/leadpages-1-1024x505.png\" alt=\"leadpages\" width=\"1024\" height=\"505\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/leadpages-1-1024x505.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/leadpages-1-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/leadpages-1-768x379.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/leadpages-1-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/leadpages-1.png 1261w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Leadpages is an ideal tool for real estate lead generation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It offers various tools for creating landing pages, websites, pop-up alerts, and others for capturing lead information.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are running paid ads on Facebook or Google, you can direct them to your landing page where they sign up for the form or request a callback, and the CRM immediately stores all the information shared. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part is that Leadpages easily integrates several CRM solutions such as EngageBay, Keap, Salesforce, and more.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-3\"><\/span>Pros<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rich set of pre-defined templates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intuitive and user-friendly interface<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-3\"><\/span>Cons<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Doesn\u2019t offer many customization options<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-3\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12821 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Leadpages-pricing-1024x762.png\" alt=\"Leadpages pricing\" width=\"1024\" height=\"762\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Leadpages-pricing-1024x762.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Leadpages-pricing-300x223.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Leadpages-pricing-768x571.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Leadpages-pricing-1536x1142.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Leadpages-pricing-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Leadpages-pricing.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Leadpages has three plans to offer, including <strong>Advanced, Pro, and Standard<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its <strong>Standard plan<\/strong> starts with $27 per month, which goes up to $239 per month for its Advanced offer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its <strong>Advanced plan<\/strong> offers a wide range of functionalities, allowing you to handle up to 50 sites with 40+ standard integrations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also includes 50 extra opt-in campaigns.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_EZ_Texting_For_SMS_Marketing\"><\/span><span style=\"font-weight: 400;\">4. <a href=\"https:\/\/www.eztexting.com\/\">EZ Texting<\/a> (For SMS Marketing)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12822 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-11-at-5.27.15-PM-1024x424.png\" alt=\"EZ Texting tool\" width=\"1024\" height=\"424\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-11-at-5.27.15-PM-1024x424.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-11-at-5.27.15-PM-300x124.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-11-at-5.27.15-PM-768x318.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-11-at-5.27.15-PM-1536x636.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-11-at-5.27.15-PM-2048x848.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-11-at-5.27.15-PM-595xh.png 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">EZ Texting platform enables you to realize the full potential of<strong> SMS marketing<\/strong> to establish direct communication with your potential and existing clients.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/marketing\/sms-marketing\">SMS marketing<\/a> has the highest ROI when it comes to online marketing channels, with a 100% open rate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, it offers built-in web sign-up forms to easily convert email subscribers and website visitors to SMS opt-ins.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily integrate SMS with your other <strong>real estate marketing campaigns<\/strong>.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-4\"><\/span>Pros<b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to set up and use<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps build your marketing list&nbsp;<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-4\"><\/span>Cons<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer service needs improvement<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-4\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12823 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/EZ-Texting-pricing-1024x726.png\" alt=\"EZ Texting pricing\" width=\"1024\" height=\"726\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/EZ-Texting-pricing-1024x726.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/EZ-Texting-pricing-300x213.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/EZ-Texting-pricing-768x545.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/EZ-Texting-pricing-1536x1090.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/EZ-Texting-pricing-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/EZ-Texting-pricing.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">EZ Texting starts at $19 per month, offering 2,400 mass texting credits annually. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can upgrade the plan for $29 <strong>(Essentials)<\/strong>, $49 <strong>(Premium)<\/strong>, and $299 <strong>(Custom)<\/strong>.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-real-estate\/\">Read also: 8 Best Email Marketing Software for Real Estate<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Structurely_For_Chatbot\"><\/span><span style=\"font-weight: 400;\">5. <\/span><a href=\"https:\/\/www.structurely.com\/\"><span style=\"font-weight: 400;\">Structurely<\/span><\/a><span style=\"font-weight: 400;\"> (For Chatbot)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12880 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/structurely-1024x474.png\" alt=\"structurely\" width=\"1024\" height=\"474\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/structurely-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/structurely-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/structurely-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/structurely-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/structurely.png 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Structurely offers an AI-driven chatbot that provides immediate responses to your <strong>real estate leads<\/strong> and captures their information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It follows up with your leads for over a year and notifies you when a lead is ready to be converted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the lead conversations are sent to your CRM in real-time, and the CRM ensures that the right team members get the lead right away.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-5\"><\/span>Pros<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">14-day free trial available for each plan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instant support response<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-5\"><\/span>Cons<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lack of options to customize scripts&nbsp;<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-5\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Structurely offers a customized plan for all its clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to contact them to get the pricing based on your requirements.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Buy_Real_Estate_Marketing_Software\"><\/span><span style=\"font-weight: 400;\">How to Buy Real Estate Marketing Software?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With so many options available in the market, it can be hard to make the right selection. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few steps that you need to follow while picking your final <strong>real estate marketing automation software<\/strong>.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Requirements_Gathering\"><\/span><span style=\"font-weight: 400;\">Requirements Gathering<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first step to buying a <strong>marketing automation tool<\/strong> is finding out your company\u2019s specific requirements. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sit down for a brainstorming session with your marketing and tech team to understand the various pain points that need to be solved.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shortlist_Different_Vendors\"><\/span><span style=\"font-weight: 400;\">Shortlist Different Vendors<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, create a list of software that fits your requirements. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have the list, compare each software feature with one another and shortlist the ones you can consider using. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It depends on various factors like budget, vendor reputation, bespoke solution, <a href=\"https:\/\/www.engagebay.com\/blog\/small-business-customer-service\/\">customer service<\/a>, and much more.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Take_a_Demo\"><\/span><span style=\"font-weight: 400;\">Take a Demo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Taking a demo is a great way to decide whether the <strong>real estate solution<\/strong> works for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invite the shortlisted vendors to give you a demo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should be performed live and not just through screenshots and decks.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Budget_Consideration\"><\/span><span style=\"font-weight: 400;\">Budget Consideration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The pricing of the software also plays a significant role in making your final decision. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this point, generally, two vendors make to the list. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on each vendor\u2019s discounts, upfront costs, maintenance costs, and other hidden costs, if any, the final decision is made.&nbsp;<\/span><\/p>\n<p>\ud83d\udc49<em>Ready to upgrade your eCommerce marketing game? Learn about <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">7 essential automation strategies and tools<\/a> for success! <\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"font-weight: 400;\">Wrap Up&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to see your real estate business flourish, automation is the key.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the generation of leads and storing of information, <strong>real estate marketing automation tools<\/strong> make it easy to follow up with every lead.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So start embracing technology and stay ahead of your competition.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n 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[&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":12872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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