{"id":12910,"date":"2023-09-22T01:12:07","date_gmt":"2023-09-22T01:12:07","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=12910"},"modified":"2026-02-09T08:49:13","modified_gmt":"2026-02-09T08:49:13","slug":"saas-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/saas-marketing-automation\/","title":{"rendered":"SaaS Marketing Automation Explained (+Top 5 Tools to Consider)"},"content":{"rendered":"<p>As the world of software as a service (SaaS) continues to evolve, so does the need for efficient and effective marketing strategies. Today, SaaS companies use cutting-edge technology to reach a wider audience, personalize advertisements to target and convert leads, and offer exceptional services.&nbsp;<\/p>\n<p>But how can small businesses do the same with a limited marketing budget? The answer is: With SaaS marketing automation software.&nbsp;One of the most popular and successful methods for SaaS companies is to succeed by using <a href=\"https:\/\/www.engagebay.com\/blog\/best-marketing-automation-tools\/\">SaaS marketing automation tools.<\/a>&nbsp;<\/p>\n<p>In this article, we will explore the benefits of using SaaS marketing automation software and share some of the best tools available in the market today.<\/p>\n<p>If you were looking for inputs on marketing automation strategy, read our other article in this series:<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-strategy\/\">How To Build a Killer Marketing Automation Strategy<\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-automation\/#What_Is_SaaS_Marketing_Automation\" >What Is SaaS Marketing Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-automation\/#Why_Do_You_Need_SaaS_Marketing_Automation\" >Why Do You Need SaaS Marketing Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-automation\/#What_Are_the_Benefits_of_Using_SaaS_Marketing_Automation\" >What Are the Benefits of Using SaaS Marketing Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-automation\/#How_Much_Does_SaaS_Marketing_Automation_Software_Cost\" >How Much Does SaaS Marketing Automation Software Cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-automation\/#How_Are_the_Pricing_Plans_Modeled_for_Marketing_Automation_Software\" >How Are the Pricing Plans Modeled for Marketing Automation Software?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-automation\/#Top_Five_SaaS_Marketing_Automation_Software\" >Top Five SaaS Marketing Automation Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-automation\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_SaaS_Marketing_Automation\"><\/span><strong><span style=\"color: #339966;\">What Is SaaS Marketing Automation?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to grow your company, you need to put in a lot of effort. <\/span><span style=\"font-weight: 400;\">Initially, you need to create a multi-channel presence to beat your competitors.&nbsp;<\/span><\/p>\n<p>But you don&#8217;t have to do everything manually. This is where automation comes into play. Marketing automation tools streamline various marketing tasks and boost your entire team\u2019s productivity.&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">SaaS marketing automation refers to marketing automation for companies in the SaaS industry. SaaS marketing automation is the process of using technology to automate repetitive marketing tasks, such as qualified lead generation, email campaigns, and social media management. By using automation tools, companies can streamline their marketing efforts, save time and resources, and ultimately increase their ROI.<\/span><\/p>\n<p>Marketing tools have been around for decades, but with the rise of SaaS, marketing automation has become a necessity for businesses of all sizes. It allows companies to focus on their core competencies while the software takes care of the marketing activities. These tools can also help companies build their brand and improve <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">customer experience<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">It involves emailing your leads to nurture them, re-engaging with your customers to increase their <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/\"><span style=\"font-weight: 400;\">lifetime value<\/span><\/a><span style=\"font-weight: 400;\">, integrating multiple channels into one, and much more.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image8.gif\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-14233\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image8.gif\" alt=\"EngageBay SaaS marketing automation software\" width=\"866\" height=\"456\"><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement and conversions.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_You_Need_SaaS_Marketing_Automation\"><\/span><strong><span style=\"color: #339966;\">Why Do You Need SaaS Marketing Automation?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SaaS (Software-as-a-Service) <\/span><span style=\"font-weight: 400;\">industry-wide revenue<\/span><span style=\"font-weight: 400;\"> was estimated to reach $157 billion by 2022. <\/span><span style=\"font-weight: 400;\">Besides, <a href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-tools\/\">SaaS tools<\/a> account for 25% of all software used by a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you need a wise marketing strategy combined with the latest tools and techniques to deliver the best customer experience<\/span>.&nbsp;<span style=\"font-weight: 400;\">Using automation tools for your <a href=\"https:\/\/divbyzero.com\/blog\/b2b-saas-marketing\/\">SaaS strategy<\/a>, you can offer a personalized experience to all your prospects and existing customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A SaaS marketing automation tool offers customer segmentation, customer journey mapping, content marketing automation, email campaign management, social media marketing, analytics, and so much more under one platform.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at some of the numbers:<\/span><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">Marketing automation <\/span><\/i><a href=\"https:\/\/au.marketo.com\/analyst-and-other-reports\/calculating-lead-nurturing-roi\/\"><i><span style=\"font-weight: 400;\">increases sales opportunities by 20%<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Companies that use these tools reported a <\/span><\/i><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/1941744\/TBIG_Conferences\/110_Sales_and_Marketing_statistics.pdf?t=1477662451707\"><i><span style=\"font-weight: 400;\">451% increase in qualified leads<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/i><\/li>\n<\/ul>\n<p><strong>If you want to reduce your churn rate, you need to increase efficiency at work. <\/strong><strong>And marketing automation is the key.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, <a href=\"https:\/\/www.engagebay.com\/blog\/best-marketing-automation-tools\/\">marketing automation tools<\/a> create a smooth line of communication between your company and your prospects and customers. <\/span><span style=\"font-weight: 400;\">Your company needs to keep your customers engaged and provide the best experience possible.&nbsp;<\/span><span style=\"font-weight: 400;\">This also helps with lead nurturing, pulling them down the sales funnel and eventually converting them into customers.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-checklist\/\">Read also: The Beginner\u2019s Marketing Automation Checklist [101]<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_of_Using_SaaS_Marketing_Automation\"><\/span><strong><span style=\"color: #339966;\">What Are the Benefits of Using SaaS Marketing Automation?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The benefits of using SaaS marketing automation tools are numerous. Broadly, some of the most important benefits include:<\/p>\n<ol>\n<li><strong>Autopilot Marketing:<\/strong> With these SaaS tools, companies can set up marketing campaigns that run automatically, freeing up valuable time and resources. This allows businesses to focus on other aspects of their operations, such as product development and customer support.<\/li>\n<li><strong>Increased Efficiency:<\/strong> By automating repetitive tasks, SaaS marketing automation tools can increase efficiency and productivity, allowing teams to focus on more strategic activities.<\/li>\n<li><strong>Improved Customer Experience:<\/strong> By providing personalized and targeted marketing campaigns, companies can improve the overall customer experience, leading to increased loyalty and brand advocacy.<\/li>\n<li><strong><a href=\"https:\/\/www.engagebay.com\/crm\/lead-management-software\">Lead Generation<\/a>:<\/strong> These tools can help businesses generate leads more efficiently and effectively, resulting in better customer acquisition, a higher conversion rate, and increased revenue.<\/li>\n<li><strong>Sales Funnel Management:<\/strong> With the use of SaaS marketing automation tools, companies can manage their sales funnel more effectively, from lead generation to conversion to post-sale activities.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Nonetheless, a recent survey revealed the <\/span><a href=\"https:\/\/www.emailmonday.com\/marketing-automation-statistics-overview\/\"><span style=\"font-weight: 400;\">top three benefits of using marketing automation<\/span><\/a><span style=\"font-weight: 400;\"> for SaaS companies. These include:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Saving time (30%)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Generation (22%)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase in Revenue (17%)<\/span><\/li>\n<\/ul>\n<p>Let\u2019s discuss in detail how marketing automation can benefit your business.<\/p>\n<h3><strong><span style=\"color: #993300;\">i. Higher conversion rates<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing software helps keep track of every lead, nurture them, and prioritize them to increase conversion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, the system makes your team more effective by automating redundant or time-consuming tasks, allowing your staff members to focus on more productive activities and improving the bottom line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, they get more time to analyze <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategies<\/a> and plan on converting visitors. The more the conversion, the more the revenue.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1.gif\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-14232\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1.gif\" alt=\"EngageBay visual marketing automation tool\" width=\"790\" height=\"451\"><\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">ii. Personalized marketing automation strategy<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing automation tools<\/span> <span style=\"font-weight: 400;\">allow you to create targeted, personalized campaigns thanks to their segmentation, email automation, and real-time customer response tracking capabilities.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, you can interact with your leads on multiple marketing channels, including emails, social media, SMS, and others.&nbsp;<\/span><span style=\"font-weight: 400;\">Personalized marketing efforts have more impact on your <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\"><span style=\"font-weight: 400;\">lead nurturing process<\/span><\/a><span style=\"font-weight: 400;\"> than a general campaign.&nbsp;<\/span><\/p>\n<p><em>Master the art of high-performing marketing with the perfect strategies \u2013 check out our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">expert guide<\/a> for all the details!<\/em><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>iii. Accurate reporting<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How many leads did you get this month? <\/span><span style=\"font-weight: 400;\">How much money have you spent on a marketing campaign?&nbsp;<\/span><span style=\"font-weight: 400;\">You need to <a href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-metrics\/\">keep track of specific metrics<\/a> that can help you determine how well your <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-campaigns\"><span style=\"font-weight: 400;\">marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\"> are performing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generating reports and analyzing them can be a daunting task if done manually. <\/span><span style=\"font-weight: 400;\">With a marketing automation platform, these reports are generated in a matter of seconds.&nbsp;<\/span><\/p>\n<p><strong>Marketing automation tools collect data from all sources and offer accurate results by analyzing them.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With streamlined reporting, you can know where things are going wrong.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/saas-go-to-market-strategy\/\">Read also: SaaS Go-To-Market Strategy Framework &amp; Proven Examples<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>iv. Marketing and sales alignment<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even at SaaS companies, the marketing and sales teams struggle to work in sync. <\/span><span style=\"font-weight: 400;\">But business growth demands teamwork.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/www.mailmunch.com\/blog\/saas-marketing-detailed-guide-market-saas-business\">SaaS marketing<\/a> and sales automation tools, you can align marketing and sales teams toward common goals. It makes nurturing your email marketing leads and converting them into sales leads a lot easier and ensures that no leads are forgotten or lost in the process.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, the marketing team can strategize to get more leads while the sales team can focus on closing deals.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-strategies\/\">Read also: The Most Effective SaaS Marketing Strategies<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>v. Lead nurturing<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SaaS marketing involves <a href=\"https:\/\/www.engagebay.com\/blog\/lead-capture-landing-pages\/\">capturing leads<\/a> and nurturing them for conversion into paying customers.&nbsp;<\/span><span style=\"font-weight: 400;\">A marketing automation platform streamlines the whole process of lead nurturing.<\/span><\/p>\n<p>For example, you can use drip campaigns to engage with your audience over an extended period, thus ingraining your brand name into their daily lives.&nbsp;<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/saas-business-model\/\">Read also: SaaS Business Model Working Explained<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Much_Does_SaaS_Marketing_Automation_Software_Cost\"><\/span><span style=\"color: #339966;\"><strong>How Much Does SaaS Marketing Automation Software Cost?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every company wants to reach potential leads in the most cost-effective way. <\/span><span style=\"font-weight: 400;\">This is why pricing plays a vital role in picking the right marketing automation for your SaaS business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we have detailed the top five SaaS marketing automation pricing plans so you can make your decision easily. But <\/span><span style=\"font-weight: 400;\">before we dive into that, let\u2019s understand the different pricing plans.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-process\/\">Read also: Cracking The Marketing Automation Process [A Guide For Beginners]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Are_the_Pricing_Plans_Modeled_for_Marketing_Automation_Software\"><\/span><strong><span style=\"color: #339966;\">How Are the Pricing Plans Modeled for Marketing Automation Software?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing automation tools usually have a standard SaaS pricing plan. <\/span><span style=\"font-weight: 400;\">Generally speaking, you subscribe to their monthly, quarterly, or annual subscription and enjoy the benefits.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some software have a fixed number of contacts, while others operate on a sliding scale.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Pay-per-month plans<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is the most common pricing plan with tiers based on features and the maximum number of contacts.&nbsp;<\/span><span style=\"font-weight: 400;\">The highest plan includes integration with sales platforms and some advanced functionalities, such as analyzing target markets, cross and up-sell products, and more.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Pay per contact, per month<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here, software companies offer full functionality and only charge for the number of contacts in a company\u2019s market database. <\/span><span style=\"font-weight: 400;\">Generally, the minimum number of contacts is 1,000.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many software companies have an online calculator embedded on their site where companies can input their number of contacts and receive an immediate quote.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-agency\/\">Read also: The 15 Best B2B SaaS Marketing Agencies and Consultants<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_Five_SaaS_Marketing_Automation_Software\"><\/span><strong><span style=\"color: #339966;\">Top Five SaaS Marketing Automation Software<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We have listed out five of the best SaaS marketing automation software:<\/p>\n<ol>\n<li>EngageBay<\/li>\n<li>HubSpot<\/li>\n<li>ConvertKit<\/li>\n<li>ActiveCampaign<\/li>\n<li>GetResponse<\/li>\n<\/ol>\n<h3><span style=\"color: #993300;\"><strong>#1. EngageBay<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/engagebay.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-47365\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/engagebay.png\" alt=\"Engagebay - SaaS marketing automation platform for small businesses\" width=\"866\" height=\"390\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/engagebay.png 2596w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/engagebay-300x135.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/engagebay-1024x462.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/engagebay-768x346.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/engagebay-1536x692.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/09\/engagebay-2048x923.png 2048w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/pricing\/marketing\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> is a robust marketing automation software equipped with a wide range of functionalities. It also has <a href=\"https:\/\/www.engagebay.com\/products\/crm\">free CRM<\/a> integration for central customer data access.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the most remarkable thing? It has the best pricing plans, making the software accessible to small SaaS companies too.&nbsp;<\/span><span style=\"font-weight: 400;\">EngageBay has four plans: Free, Basic, Growth, and Pro.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Free <\/b><span style=\"font-weight: 400;\">plan has much to offer, including email marketing broadcasts, email sequences, landing pages, <\/span><a href=\"https:\/\/www.engagebay.com\/products\/crm\"><span style=\"font-weight: 400;\">CRM tools<\/span><\/a><span style=\"font-weight: 400;\">, lead grabbers, video marketing tools, a lead scoring system, templates, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can include up to 250 contacts in your free version.&nbsp;<\/span><\/p>\n<p>This Basic plan starts at $12.74\/month and includes all free features plus <a href=\"https:\/\/www.engagebay.com\/blog\/sms-marketing\/\">SMS marketing<\/a>, third-party integration, tag manager, and a lot more.&nbsp;<\/p>\n<p>The next paid plans are Growth ($42.49 per user per month) and Pro ($84.99 per user per month), with more advanced functionalities, such as <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, push notifications, email automation, sales automation, A\/B testing for all elements of emails, web forms, and landing pages, and social media suite for tracking engagement on Facebook, Instagram, etc. Additionally, explore our <a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_new\" rel=\"noreferrer noopener\">email templates<\/a> to enhance your email campaigns and improve engagement rates.<\/p>\n<p>This affordable pricing and power-packed features make EngageBay the best omnichannel marketing automation platform for small businesses, startups, firms, and agencies.&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-use-cases\/\">Read also: Marketing Automation Use Cases &amp; Examples From Top Brands<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">#2. HubSpot<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/app.hubspot.com\/pricing\/7268265\/marketing?term=annual&amp;edition=professional\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> is another popular automation tool that offers everything you need to capture leads and convert them into customers.&nbsp;<\/span><span style=\"font-weight: 400;\">It has three paid plans: Starter, Professional, and Enterprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span>Starter Plan starts at $45 a month and comes with a <a href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/\">landing page builder<\/a>, email templates, conversation bots, forms, list segmentation, email list insights, and more.&nbsp;<\/p>\n<p>Its Professional Plan starts at $800 per month with 2,000 contacts.<\/p>\n<p>Apart from the Starter Plan, you get tools for personalizing your campaigns, optimizing online conversion tools, and more.&nbsp;<\/p>\n<p>Similarly, the Enterprise Plan<span style=\"font-weight: 400;\"> starts at $3,200 monthly with 10,000 marketing contacts.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14240\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image4.gif\" alt=\"\" width=\"480\" height=\"270\"><\/p>\n<p><span style=\"font-weight: 400;\">It has tools for managing your brand and team, such as field-level permissions, single sign-on, etc.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-automation-platforms\/\">Read also: 17 Cool Free Marketing Automation Platforms Reviewed<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">#3. ConvertKit<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">ConvertKit&#8217;s primary purpose is to help SaaS companies grow long-lasting relationships with customers through segmentation and increase conversions with automated emails.<\/span><\/p>\n<p><a href=\"https:\/\/convertkit.com\/pricing\"><span style=\"font-weight: 400;\">ConvertKit<\/span><\/a><span style=\"font-weight: 400;\"> offers three plans: Free, Creator, and Creator Pro.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span>Free Plan allows you to manage up to 1,000 subscribers and offers unlimited landing pages and forms.<\/p>\n<p>The Creator Plan starts at $29 per month for up to 1,000 subscribers.<\/p>\n<p>In addition to the Free Plan features, you get automated funnels and sequences and free data migration from another SaaS marketing tool.&nbsp;<\/p>\n<p>The Creator Pro Plan<span style=\"font-weight: 400;\"> is for $59 per month (for up to 1,000 subscribers). For 10,000 subscribers, you will be paying $167 a month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advanced functionalities include Facebook custom audiences, a <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">newsletter<\/a> referral system, subscriber scoring, and more.&nbsp;<\/span><\/p>\n<p><em>Get a handle on ConvertKit\u2019s pricing with our <a href=\"https:\/\/www.engagebay.com\/blog\/convertkit-pricing\/\" data-wpel-link=\"internal\">detailed breakdown<\/a>, and find the perfect plan or solution for your small business.<\/em><\/p>\n<h3><strong><span style=\"color: #993300;\">#4. ActiveCampaign<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" class=\"aligncenter wp-image-14231\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image6-1.png\" alt=\"ActiveCampaign SaaS marketing automation solution pricing\" width=\"909\" height=\"252\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image6-1.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image6-1-300x83.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image6-1-768x213.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image6-1-595xh.png 595w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/><\/span><\/p>\n<p><a href=\"https:\/\/www.activecampaign.com\/pricing?em=500&amp;term=yearly&amp;features=1\"><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/a><span style=\"font-weight: 400;\"> provides a marketing automation tool that creates an excellent <\/span>customer experience for SaaS companies.&nbsp;Its pricing is calculated based on the number of contacts you have.&nbsp;It has an online calculator on its Pricing page that immediately gives you a quote.&nbsp;<\/p>\n<p>ActiveCampaign offers two plans: Lite and Pro.&nbsp;<\/p>\n<p>The Lite plan starts from $9 per month for 500 contacts.&nbsp;<\/p>\n<p>Similarly, the Plus plan is available for $49 per month, the Professional plan for $129 per month, and the Enterprise plan for $229 a month.&nbsp;<\/p>\n<p>Billed yearly, the Enterprise plan costs $399 for 10,000 contacts a month. Above that, you have to talk to the sales team and get a custom quote.<\/p>\n<p>ActiveCampaign features are categorized based on different verticals, including digital business, B2B, and e-commerce.&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-and-marketing-automation\/\">Read also: Tools and Strategies to Master Sales and Marketing Automation<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">#5. GetResponse<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Getresponse-banner.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-41867\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Getresponse-banner.png\" alt=\"Getresponse SaaS marketing automation software\" width=\"866\" height=\"315\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Getresponse-banner.png 1315w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Getresponse-banner-300x109.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Getresponse-banner-1024x372.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Getresponse-banner-768x279.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Getresponse-banner-595xh.png 595w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/secure.getresponse.com\/pricing\/en?_ga=2.227718489.599532437.1619758298-362577293.1618040314&amp;_gac=1.184062420.1619758298.Cj0KCQiAmfmABhCHARIsACwPRABVOufgruYgEbAASCiBSR8ztQsIBeLtaAc3L4Gyq8CR9_oEWQ6wv84aAszLEALw_wcB\"><span style=\"font-weight: 400;\">GetResponse\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> email marketing automation tool is aimed at delivering a personalized experience to your customers.&nbsp;<\/span><span style=\"font-weight: 400;\">It helps boost online sales through lead generation and <a href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-strategies\/\">customer engagement<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has four pricing plans: Basic, Plus, Professional, and Max.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span>Basic Plan starts at $15 per month, and that includes unlimited landing pages and lead funnels, Facebook and Google ads, and more.&nbsp;<\/p>\n<p>Its most popular plan is Plus for $49 per month, followed by Professional for $99 per month.<\/p>\n<p>Max Plan has custom pricing.&nbsp;It offers an online calculator where the price changes based on how many contacts you have. For 10,000 contacts, the Professional plan costs $165 a month, and for 25,000 contacts, $255 a month.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-marketing-automation\/\">Read also: The Ultimate Guide To B2B Marketing Automation In The Digital Age<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><span style=\"color: #339966;\"><strong>Bottom Line<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this fast-paced world, manual work won\u2019t just cut it.&nbsp;<\/span><span style=\"font-weight: 400;\">You can\u2019t expect to reach the top without making the most of automation software. <\/span><span style=\"font-weight: 400;\">Though a well-planned <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-strategy\/\">marketing automation strategy<\/a> is crucial, it needs the right platform to succeed.&nbsp;<\/span><\/p>\n<p>A SaaS marketing solution like EngageBay has all the tools you need to automate your tasks, capture and nurture leads intelligently, prioritize hot leads, re-engage with cold ones, streamline your customer support processes, and so much more.&nbsp;<\/p>\n<p>That said, the market today is flooded with dozens of SaaS marketing automation software, all promising the skies.&nbsp;<span style=\"font-weight: 400;\">We\u2019ve compiled the best ones here. All the marketing automation platforms we\u2019ve mentioned here can help your business succeed in a big way.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For SMBs, <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> is the best choice. It has transparent plans and fixed pricing, meaning you don\u2019t have to worry about cost overruns as your company grows.&nbsp;<\/span><\/p>\n<p><strong>And the best part? EngageBay costs less than $1 a day!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s also a forever-free plan for up to 15 users to get your company started. With this plan, you get a myriad of benefits, including project management tools, email marketing automation, sales automation, predictive lead scoring, cloud storage, <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">Live Chat<\/a>, and everything else you need to manage your SMB.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But EngageBay is more than just a marketing automation tool. You also get an all-in-one CRM, customer support, and sales automation software that\u2019s centered around your customers to attract them and <a href=\"https:\/\/www.engagebay.com\/customer-journey-to-success\">keep them delighted for decades<\/a>.<\/span><\/p>\n<p><span style=\"font-size: 16px; font-weight: 400;\">Sign up now and boost your business growth!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 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world of software as a service (SaaS) continues to evolve, so does the need for efficient and effective [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":14754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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