{"id":12965,"date":"2023-11-02T11:34:06","date_gmt":"2023-11-02T11:34:06","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=12965"},"modified":"2025-02-13T06:03:12","modified_gmt":"2025-02-13T06:03:12","slug":"marketing-automation-for-nonprofits","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-nonprofits\/","title":{"rendered":"Marketing Automation for Nonprofits: How to Scale Impact"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">To outsiders, running a nonprofit is nothing like a regular business. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Yes, a lot of nonprofits don\u2019t sell stuff to earn their money. But if you work at a nonprofit, you know it isn\u2019t any easier to raise funds than, say, a startup \u2013 even with a great business plan. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If anything, competing for donors\u2019 time and money is a constant battle. Now, if you&#8217;re on a tight budget, the last thing you might want to hear about is <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-101\/\">marketing automation<\/a> for nonprofits. However, bear with me. I&#8217;ll show you how it can help solve some of the biggest problems you currently face: pitching the right donors, running successful events, or building an online community.&nbsp;<\/span><\/p>\n<hr>\n<p style=\"text-align: center;\"><strong>What you&#8217;ll learn in this blog post:<\/strong><\/p>\n<p><span style=\"color: #993300;\"><strong>\u2192<\/strong><\/span> How marketing automation helps nonprofits<\/p>\n<p><span style=\"color: #993300;\"><strong>\u2192<\/strong><\/span> How to set up marketing automation for your nonprofit organization<\/p>\n<p><span style=\"color: #993300;\"><strong>\u2192<\/strong><\/span> 11 of the best marketing automation tools for nonprofits<\/p>\n<p><span style=\"color: #993300;\"><strong>\u2192<\/strong><\/span> Secrets to choosing the right marketing automation solution for your nonprofit organization<\/p>\n<hr>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-nonprofits\/#What_is_Marketing_Automation_for_Nonprofits\" >What is Marketing Automation for Nonprofits?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-nonprofits\/#Marketing_Automation_for_Nonprofits_A_Snapshot\" >Marketing Automation for Nonprofits: A Snapshot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-nonprofits\/#How_Can_Marketing_Automation_Help_Nonprofits\" >How Can Marketing Automation Help Nonprofits?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-nonprofits\/#How_to_Set_Up_Marketing_Automation_for_Nonprofits\" >How to Set Up Marketing Automation for Nonprofits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-nonprofits\/#11_Best_Marketing_Automation_Platforms_for_Nonprofits\" >11 Best Marketing Automation Platforms for Nonprofits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-nonprofits\/#How_to_Choose_the_Right_Marketing_Automation_Platform_for_Your_Nonprofit\" >How to Choose the Right Marketing Automation Platform for Your Nonprofit&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-for-nonprofits\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_Marketing_Automation_for_Nonprofits\"><\/span><span style=\"color: #339966;\"><strong>What is Marketing Automation for Nonprofits?&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing automation for nonprofits is the process of using software to enhance the marketing efforts of nonprofit organizations.&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">Marketing&nbsp;automation software<\/a> for nonprofits enable you to nurture prospects and raise awareness by targeting them with highly personalized and relevant content, thus converting them into loyal donors, volunteers, and supporters.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/marketing-automation-nonprofits-definition.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-49720\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/marketing-automation-nonprofits-definition.png\" alt=\"Marketing automation for nonprofits definition\" width=\"700\" height=\"440\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/marketing-automation-nonprofits-definition.png 955w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/marketing-automation-nonprofits-definition-300x188.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/marketing-automation-nonprofits-definition-768x483.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Automation_for_Nonprofits_A_Snapshot\"><\/span><span style=\"color: #339966;\"><strong>Marketing Automation for Nonprofits: A Snapshot<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s put it this way: By implementing marketing automation, you already have a foot in the door before you even email a prospective donor. How? Read on to find out.<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to effective marketing campaigns, customers (donors in this scenario) should take center stage.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation for nonprofits does this by utilizing many tools, including <\/span><a href=\"https:\/\/www.engagebay.com\/products\/crm\">customer relationship management<\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/products\/crm\"> (CRM)<\/a>, to create efficient marketing campaigns and quickly close deals.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take an <\/span><i><span style=\"font-weight: 400;\">example<\/span><\/i><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the lead-capturing phase, <a href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\">awareness<\/a> and content broadcasts are essential tasks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A marketing automation platform can help you achieve this by providing relevant data and content to build a strong relationship with your donors while creating a quality brand presence.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It can streamline internal processes, automate time-consuming tasks, and help you have one-to-one conversations with your audience. Research shows that&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/pages.twilio.com\/rs\/294-TKB-300\/images\/Twilio.org-State-of-Nonprofit-Digital-Engagement-Report-2022.pdf\" target=\"_blank\" rel=\"noopener nofollow external noreferrer sponsored\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">53% of nonprofits<\/span><\/a><span data-preserver-spaces=\"true\"> prioritized digital communications as part of their growth strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will let your leads warm up to you and help them better understand your products and services. Effective <a href=\"https:\/\/joinit.com\/categories\/membership-management-for-nonprofits\">membership management for nonprofits<\/a> can help you manage your donor relationships more efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using intelligent data analysis, you can know the specific products your leads are leaning towards and then target them with personalized and tailored messages.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you can classify your leads into groups and target those that could help grow your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the final stage of marketing automation, adequately nurtured and promising leads are automatically assigned to your sales team to help close deals and increase revenue.&nbsp;<\/span><\/p>\n<p>This is what makes marketing automation so valuable.&nbsp;<\/p>\n<p>Because the software automates a significant portion of the campaign, your marketing team has more time to focus on another crucial part of the marketing success strategy.&nbsp;<span style=\"font-weight: 400;\">Moreover, marketing automation can help you obtain a <a href=\"https:\/\/www.engagebay.com\/crm\/360-degree-customer-view\">holistic view of your customer&#8217;s behavior<\/a> using various trackers and metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It does this by following your user&#8217;s digital footprint as they surf your websites, engage with you on social media, and read your emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on these data, you can design a customized follow-up plan.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_Marketing_Automation_Help_Nonprofits\"><\/span><span style=\"color: #339966;\"><strong>How Can Marketing Automation Help Nonprofits?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like any other organization, nonprofits need email and marketing campaigns to improve their outreach.&nbsp;<\/span><\/p>\n<p>Marketing automation for nonprofits can help refine your marketing strategy by helping you plan ahead, trigger automations, enhance lead capturing, and streamline your social media presence.&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Below are some important ways marketing automation can help take your marketing success to the next level:<\/span><\/p>\n<ol>\n<li>Personalize your messaging<\/li>\n<li>Spread the word through social media management<\/li>\n<li>Streamline follow-ups<\/li>\n<li>Devise successful email campaigns<\/li>\n<li>Nurture donors through <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">triggered email campaigns<\/a>&nbsp;<\/li>\n<li>Automate lead capture<\/li>\n<li>Create rapport with donors and supporters<\/li>\n<\/ol>\n<h3><span style=\"color: #993300;\"><strong>1. Personalize your messaging<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Nonprofits often have moving stories to tell. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, you don\u2019t always have the time or resources to tailor those messages to the unique interests of different donors. This triggers an avalanche of performance issues: poor open rates, higher unsubscribe rates, damaged sender reputation, spam reports \u2013 you name it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Marketing automation tools use <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segmentation<\/a> and analytics to personalize each message. The result: better donor engagement.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">2. Spread the word through social media management<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Most nonprofit marketers have resigned themselves to switching between multiple social media platforms when interacting with their communities. It can cause fatigue and affect how you communicate. No more.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With a marketing automation tool, you can monitor all your social media channels and respond to comments from one location. You can schedule content for different times of the day, <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">A\/B test<\/a> messages, and get real-time engagement reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay&#8217;s <\/span>Social Suite<span style=\"font-weight: 400;\"> and powerful automation features can help you do just that.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">3. Streamline follow-ups<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">It can take several emails or calls for a donor to agree to a meeting. Still, you can never rule out a no-show. If you\u2019re organizing a fundraiser, follow-ups can take exponentially longer \u2013 especially for small teams. Thankfully, marketing automation tools like EngageBay can help you level up.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, you can send donors a scheduling link via email and let them choose their time slot. You can set triggers for automatic confirmation emails and reminder messages. <span style=\"font-weight: 400;\">Schedule posts, answer queries, and launch social media outreach programs to enhance supporter actions.&nbsp;<\/span><\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">4. Devise successful email campaigns<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To raise funds and awareness about your nonprofit, you need to constantly and relentlessly market your ideas to potential donors.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With marketing automation, you can send emails to the right people at the right time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> You can combine your <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-database\/\">CRM database<\/a>, email builder, and automation tools to create a powerful campaign that can amplify fundraiser turnouts, bring in more volunteers, and increase donor support.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation lets you schedule your emails smartly for the most optimal open times, and consequently, better conversion rates.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before launching, you can preview your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\">email templates<\/a>, and lists to check for errors or omissions and check them for their responsiveness across various devices.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-software-for-nonprofits\/\">Read also: Free CRM Software For Nonprofits To Get More Signups<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">5. Nurture donors through triggered email campaigns<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">Email campaigns<\/a> can help you nudge your supporters and donors in the right direction. <\/span><span style=\"font-weight: 400;\">Automatically triggering personalized emails based on your supporters&#8217; actions can help you reduce workload and push them towards a particular goal.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine this: a supporter subscribes to your newsletter. <\/span><span style=\"font-weight: 400;\">Based on this and subsequent actions, a marketing automation software triggers relevant emails to encourage them toward your nonprofit&#8217;s goal to gather donations or sign petitions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With EngageBay&#8217;s <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">smart triggers<\/a><span style=\"font-weight: 400;\"> and sequences, you can build powerful visual workflows and wipe out the mundane, repetitive tasks from your daily routine.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With advanced, live <\/span>metrics<span style=\"font-weight: 400;\">, you can gauge your email campaigns&#8217; success rates and tweak them accordingly.&nbsp;<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">6. Automate lead capture<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Building a carefully curated list of supporters is crucial to any nonprofit&#8217;s success.&nbsp;<\/span><span style=\"font-weight: 400;\">However, manually going through the motions can take up vast amounts of time and resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> A marketing automation software for nonprofits can help you capture leads automatically and build a helpful supporter database.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can capture leads and collect information when a donor or supporter performs the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Signs a petition online for your organization&#8217;s cause<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subscribes for your email subscription<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides their email to acquire a downloadable resource.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This data can help you create supporter profiles in your <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a> and build an ongoing relationship with them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you begin to interact more and more, you can capture and add more information to their profiles.&nbsp;<\/span><span style=\"font-weight: 400;\">Over time, these leads may eventually become regular donors and avid supporters of your organization.&nbsp;<\/span><\/p>\n<p>You also don\u2019t have to rely on your gut instinct for prospecting anymore. Marketing automation tools can score prospective leads based on their interests (predictive lead scoring), net worth, and donation history, saving you time and effort.<\/p>\n<p><span style=\"font-weight: 400;\">With EngageBay&#8217;s smart <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/web-forms\">lead capture<\/a><span style=\"font-weight: 400;\"> tool, you can populate your CRM with relevant information and strengthen your relationship with your community.&nbsp;<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"> Want to know how to skyrocket your business growth? Try these <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">awesome marketing strategies<\/a>.<\/em><\/p>\n<h3><strong><span style=\"color: #993300;\">7. Create rapport with donors and supporters<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing automation for nonprofits is an incredible way to send personalized messages to your donors on their birthdays automatically.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, by inviting them to your nonprofit&#8217;s events, you can get them genuinely engaged with you, paving the way for solid, lifelong relationships.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, you need to understand your donors, supporters, and volunteers very well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation can help you do this by monitoring their web activities, tracking their weblink clickthroughs and email opens, and enhancing your content consumption.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you get a holistic view of your support base.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/nonprofit-email-marketing-guide\/\">Read also: Nonprofit Email Marketing: Tips, Tools, and Best Practices<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Marketing_Automation_for_Nonprofits\"><\/span><strong><span style=\"color: #339966;\">How to Set Up Marketing Automation for Nonprofits<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">When implementing marketing automation, think of people first and then the process. By people, I mean both employees and donors. Here are some key factors to consider:<\/span><\/p>\n<ol>\n<li>Define your goals<\/li>\n<li>Map your customer journey to internal processes<\/li>\n<li>Revisit your donor segmentation<\/li>\n<li>Set up <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-what-why\/\">automation workflows<\/a><\/li>\n<li>Take advantage of reporting and analytics<\/li>\n<\/ol>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">1. Define your goals<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Think about your big goals for the year. If you want to grow your donations, you\u2019ll need specific metrics and supporting KPIs to stay on track. For example, a good metric to measure this might be the number of \u2018unique visitors\u2019 with \u2018lead generation rate\u2019 as a KPI.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Map your customer journey to internal processes<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">This will help you visualize the decision points or customer actions like email opt-ins that trigger marketing sequences like <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-welcome-emails\/\">welcome emails<\/a>, promo codes or discounts, etc. You\u2019ll know what touchpoints get the most activity. It will bring clarity on what to automate and why.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Revisit your donor segmentation<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Fine-tuning segments can help you run targeted messages at the right time. For example, donate today and get an exclusive welcome kit (for first-time donors). You\u2019ll be able to define better lead scoring criteria, prioritize follow-ups, and sunset\/opt-out disengaged subscribers within your funnel. As a spin-off effect, you might see improved <a href=\"https:\/\/www.engagebay.com\/blog\/improve-email-deliverability-rates\/\">email deliverability<\/a> and engagement.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A quick tip: Segment your ideal customers and create lookalike audiences to rebuild your list over time.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/paid-crm-for-nonprofits\/\">Read also: 8 Affordable (Paid) CRM Software for Nonprofits<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. Set up automation workflows<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">You can use tags to differentiate between specific donor segments. Create content buckets based on browsing history, page views, email opens, clicks, and other engagement metrics. You can even A\/B test all email subject lines and CTAs. EngageBay\u2019s Smart Workflows do all of this for you- automatically.&nbsp;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A quick tip: When employees are forced to adapt to a new tool and process overnight, their performance and morale suffer. The key is to introduce new features gradually and <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.expresscomputer.in\/guest-blogs\/the-crucial-art-of-software-adoption-strategies-challenges-and-success-stories\/102421\/\" target=\"_blank\" rel=\"noopener nofollow external noreferrer sponsored\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">transition slowly to new workflows<\/span><\/a><span data-preserver-spaces=\"true\">.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>5. Take advantage of reporting and analytics<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">With the correct data, you can measure or improve your performance. Based on your KPIs, use standard or custom reports to optimize campaigns and inform your future marketing strategy.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/nonprofits-crm\/\">Read also: Nonprofits CRM &#8212; Using Your CRM for Fundraising and More<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Best_Marketing_Automation_Platforms_for_Nonprofits\"><\/span><span style=\"color: #339966;\"><strong>11 Best Marketing Automation Platforms for Nonprofits<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s check out 11 of the best marketing automation tools to meet the specific needs of your nonprofit organization.<\/span><\/p>\n<table>\n<tbody>\n<tr style=\"background-color: #f0ebf4;\">\n<td style=\"text-align: center;\"><strong>Software<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Starting Price<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Free Version<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>G2 Rating<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">EngageBay<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$14.99\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.6<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mailchimp<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$13\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Constant Contact<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$29\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Keela<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$99\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.6<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">MarketSmart<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Custom-priced<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2013<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Bloomerang<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$119\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.7<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Virtuous<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Custom-priced<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Givebutter<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$5 per $1,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.7<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">WealthEngine<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Custom-priced<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.3<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Calendly<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$10\/month<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.7<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #993300;\"><strong>1. EngageBay<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-48963 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png\" alt=\"Marketing automation software for nonprofits: Engagebay\" width=\"1775\" height=\"759\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4.png 1775w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-300x128.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-1024x438.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-768x328.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/01\/new-custom-dashboard-images-Google-Slides-4-1536x657.png 1536w\" sizes=\"(max-width: 1775px) 100vw, 1775px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay is one of the most affordable all-in-one marketing, sales, and service platforms with a free built-in CRM system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More importantly, <\/span><a href=\"https:\/\/www.engagebay.com\/solutions\/crm-for-nonprofits\"><span style=\"font-weight: 400;\">EngageBay&#8217;s nonprofit CRM<\/span><\/a><span style=\"font-weight: 400;\"> is entirely free. <\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Features<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Lead management: <\/strong>Capture leads from multiple channels and sync them to a built-in CRM seamlessly. Uses <a class=\"editor-rtfLink\" style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/crm\/lead-management-software\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">predictive lead scoring<\/span><\/a><span style=\"font-size: 16px;\" data-preserver-spaces=\"true\">&nbsp;to prioritize and assign them based on time zone and engagement level.<\/span><\/li>\n<li><strong>360-degree profiles: <\/strong>Get donor&#8217;s interaction history, contact information, social media, and engagement stats, all <span data-preserver-spaces=\"true\">in a single place<\/span><span style=\"font-size: 16px;\" data-preserver-spaces=\"true\">. It can help you anticipate their needs and deliver personalized offers.<\/span><\/li>\n<li><strong>A\/B testing: <\/strong><span data-preserver-spaces=\"true\">Testing subject lines and offers is critical for any nonprofit that wants to grow its list and hit fundraising goals. EngageBay offers a sandbox environment to experiment with <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.engagebay.com\/marketing\/email-ab-testing\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">different email variations<\/span><\/a><span data-preserver-spaces=\"true\"> and choose the best one.<\/span><\/li>\n<li><strong>Automated scheduling: <\/strong><span data-preserver-spaces=\"true\">Let clients <\/span><span data-preserver-spaces=\"true\">book meetings<\/span><span data-preserver-spaces=\"true\">&nbsp;and generate automatic confirmation or reminder emails while you&nbsp;<\/span><span data-preserver-spaces=\"true\">sync calendars<\/span><span data-preserver-spaces=\"true\"> and appointment schedules for your team. This feature saves you a whole lot of time and effort.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<p>EngageBay offers four plans:&nbsp;<\/p>\n<ul>\n<li><strong>Free:<\/strong> $0\/month<\/li>\n<li><strong>Basic:<\/strong> $14.99\/month<\/li>\n<li><strong>Growth:<\/strong> $49.99\/month<\/li>\n<li><strong>Pro:<\/strong> $99.99\/month<\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>2. Mailchimp<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-10695\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp-1024x481.png\" alt=\"Marketing automation software for nonprofits: Mailchimp\" width=\"500\" height=\"235\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp-1024x481.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp-300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp-768x361.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp.png 1286w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Mailchimp <span style=\"font-weight: 400;\">is another well-known marketing tool for nonprofits.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a wide range of tools, including templates, custom domains, and segmentation, you can create personalized and visually stunning campaigns to attract donors and supporters to help your organization meet its goals.&nbsp;<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Features<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Segment audiences: <\/strong><span data-preserver-spaces=\"true\">Use tags and segments to target specific contacts based on location, demographics, etc., and send personalized emails.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Create appealing designs:<\/strong> Utilize p<\/span>re-built <span data-preserver-spaces=\"true\">design templates<\/span><span style=\"font-size: 16px;\" data-preserver-spaces=\"true\"> with the drag-and-drop editor to create appealing emails and landing pages.<\/span><\/li>\n<li><strong>Test send times: <\/strong>Leverage automation to <a class=\"editor-rtfLink\" style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">optimize send times<\/span><\/a><span style=\"font-size: 16px;\" data-preserver-spaces=\"true\">&nbsp;and increase open and click rates.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Customer journey builder:<\/strong> Use the b<\/span>uilt-in <span data-preserver-spaces=\"true\">customer journey builder<\/span><span style=\"font-size: 16px;\" data-preserver-spaces=\"true\"> to map decision points and set automation triggers.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<p>Mailchimp offers four plans:<\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><strong>Free:<\/strong> $0\/month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong> Essentials:<\/strong> $13\/month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong> Standard:<\/strong> $20\/month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Premium:<\/strong> $350\/month<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For nonprofits, Mailchimp offers a 15% discount on paid plans.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Constant Contact<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/constantcontact.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-12969\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/constantcontact-1024x474.png\" alt=\"Marketing automation software for nonprofits: Constant Contact\" width=\"501\" height=\"232\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/constantcontact-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/constantcontact-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/constantcontact-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/constantcontact-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/constantcontact.png 1349w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">One of the oldest email marketing software, <\/span>Constant Contact <span style=\"font-weight: 400;\">offers a vast collection of templates to choose from to design your newsletters and emails. <\/span><span style=\"font-weight: 400;\">Its high deliverability rates mean your emails don&#8217;t go to the spam folder.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Constant Contact also lets you manage events, registrations, and tickets in-house, so you don&#8217;t need a third-party application &#8212; a boon for nonprofits.&nbsp;<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Features<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Email automation: <\/strong>Get a <span data-preserver-spaces=\"true\">full suite of features<\/span><span style=\"font-size: 16px;\" data-preserver-spaces=\"true\"> like workflows, segments, and drip campaigns.<\/span><\/li>\n<li><strong>SMS: <\/strong><span data-preserver-spaces=\"true\">Send <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.engagebay.com\/marketing\/sms-marketing\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">text messages in bulk<\/span><\/a><span data-preserver-spaces=\"true\"> to multiple audiences and track engagement in real-time.<\/span><\/li>\n<li><strong>Reports and dashboards: <\/strong>Offers a range of reports and live dashboards for monitoring performance and deliverability.<\/li>\n<li><strong>Third-party integrations: <\/strong><span data-preserver-spaces=\"true\">Connect multiple apps like Shopify to Constant Contact at the click of a button.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Pricing<\/span><\/strong><\/h4>\n<p>Constant Contact offers three plans:<\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><strong>Lite:<\/strong> $12\/month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Standard:<\/strong> $35\/month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Premium:<\/strong> $80\/month<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nonprofits get a 20% and 30% discount on their 6-month and 12-month plans, respectively.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>4. ActiveCampaign<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/chrome-capture-2022-11-22-3.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-33877 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/chrome-capture-2022-11-22-3.png\" alt=\"Marketing automation software for nonprofits: ActiveCampaign\" width=\"500\" height=\"210\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/chrome-capture-2022-11-22-3.png 1218w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/chrome-capture-2022-11-22-3-300x126.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/chrome-capture-2022-11-22-3-1024x430.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/chrome-capture-2022-11-22-3-768x323.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/12\/chrome-capture-2022-11-22-3-595xh.png 595w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>ActiveCampaign <span style=\"font-weight: 400;\">is another highly recommended marketing tool for nonprofits. <\/span><span data-preserver-spaces=\"true\">It combines email automation, workflows, and CRM to give nonprofits a comprehensive solution. <span style=\"font-weight: 400;\">You can see key metrics and performance issues in an intuitive and easy-to-grasp report format with detailed analysis.&nbsp;<\/span><\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Features<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Lead capture and scoring: <\/strong><span data-preserver-spaces=\"true\">Connect multiple lead sources to build lists and prioritize follow-ups.<\/span><\/li>\n<li><strong>Email notifications: <\/strong><span data-preserver-spaces=\"true\">Get notified each time you receive messages and view history and engagement statistics.<\/span><\/li>\n<li><strong>Workflows: <\/strong><span data-preserver-spaces=\"true\">Track follow-ups, assign cases, and <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.engagebay.com\/service\/service-level-agreements\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">manage SLAs<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><strong>Reporting: <\/strong>Get real-time reports on KPIs to focus on your goals.<\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<p>ActiveCampaign offers four plans:&nbsp;<\/p>\n<ul>\n<li><strong>Lite:<\/strong> $29\/month<\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Plus:<\/strong> $49\/month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Professional:<\/strong> $149\/month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Enterprise:<\/strong> Available on request<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\"><strong>5. Keela<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/keela.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-12970\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/keela-1024x470.png\" alt=\"Marketing automation software for nonprofits: Keela\" width=\"501\" height=\"230\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/keela-1024x470.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/keela-300x138.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/keela-768x353.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/keela-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/keela.png 1282w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Keela&#8217;s unique donor management and free nonprofit CRM software lets you<a href=\"https:\/\/www.engagebay.com\/blog\/campaign-management\/\"> manage campaigns<\/a> and get your organization&#8217;s goals to the people effectively.&nbsp;<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\">Features<\/span><\/strong><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Intelligent Contact Insights:<\/strong> AI-powered analytics lets you know what time of the year a specific donor is most likely to donate.<\/span><\/li>\n<li><strong>Customizable donor forms:<\/strong> Customize forms for all types of devices and keep contact profiles current.<\/li>\n<li><strong>Peer-to-peer fundraising:<\/strong> Offer supporters the tools they need to fundraise with you.&nbsp;<\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<p>Pricing starts at $99\/month for 1,000 contacts and operates on a sliding-scale model.&nbsp;<\/p>\n<h3><span style=\"color: #993300;\"><strong>6. MarketSmart<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/marketsmart.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-49320\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/marketsmart.png\" alt=\"Marketing automation software for nonprofits: Marketsmart\" width=\"500\" height=\"174\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/marketsmart.png 1347w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/marketsmart-300x104.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/marketsmart-1024x356.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/marketsmart-768x267.png 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">MarketSmart is purpose-built lead gen and gift marketing software for nonprofits. It offers a range of features for lead management and fundraising.<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Features<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Survey forms and templates: <\/strong><span style=\"font-size: 16px;\">Identify what attracts donors the most about your mission.<\/span><\/li>\n<li><strong>Lead qualification: <\/strong><span style=\"font-size: 16px;\">Build <a href=\"https:\/\/www.engagebay.com\/blog\/customer-profile\/\">customer profiles<\/a> based on website or social activity to identify engaged prospects and pitch to them.<\/span><\/li>\n<li><strong>Email marketing: <\/strong><span style=\"font-size: 16px;\">Send personalized messages at scale and increase your reach.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Pricing<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\"> Available on request.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>7. Bloomerang<\/strong><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bloomerang.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-49321 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bloomerang.png\" alt=\"Marketing automation software for nonprofits: Bloomerang\" width=\"500\" height=\"246\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bloomerang.png 1333w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bloomerang-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bloomerang-1024x505.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/bloomerang-768x379.png 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Bloomerang automates both online fundraising campaigns and outdoor event management. This makes it a versatile solution for nonprofits.<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Features<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Campaign management: <\/strong><span data-preserver-spaces=\"true\">Manage email, social media, <a href=\"https:\/\/www.engagebay.com\/blog\/landing-page-examples\/\">landing pages<\/a>, and payment acknowledgments.<\/span><\/li>\n<li><strong>Event management: <\/strong><span data-preserver-spaces=\"true\">Complete workflows for outreach, tickets, registration, donations, and attendance tracking.<\/span><\/li>\n<li><strong>Gift tracking: <\/strong><span data-preserver-spaces=\"true\">Sync gift receipts automatically to donor profiles; track gift pledges and build online gifting portals.<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<p>Pricing starts from $119\/month for 1,000 records and operates on a sliding-scale model.&nbsp;<\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">8. Virtuous<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/virtuous.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-49322\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/virtuous-1024x492.png\" alt=\"Marketing automation software for nonprofits: Virtuous\" width=\"500\" height=\"240\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/virtuous-1024x492.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/virtuous-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/virtuous-768x369.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/virtuous.png 1343w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Virtuous is a CRM and marketing automation tool designed exclusively for nonprofits.<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Features<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Personalization: <\/strong>Integrate donation history, surveys, and previous interactions to create targeted campaigns.<\/li>\n<li><strong>Integrated CRM: <\/strong>Track lead progression, build donor profiles, run <a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-automation\/\">multi-channel marketing campaigns<\/a>, and analyze performance with a built-in CRM.<\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Direct mail:<\/strong> Manage<\/span>&nbsp;mass mailers, flyers, and other traditional marketing campaigns.<\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Available on request.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">9. Givebutter<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Givebutter.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-49323\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Givebutter.png\" alt=\"Marketing automation software for nonprofits: Givebutter\" width=\"500\" height=\"229\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Givebutter.png 1291w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Givebutter-300x137.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Givebutter-1024x469.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/Givebutter-768x352.png 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Givebutter is a fundraising platform that helps nonprofits receive recurring donations and run online auctions.<\/span><\/p>\n<h4><span style=\"color: #666699;\"><strong>Features<\/strong><\/span><\/h4>\n<ul>\n<li><strong>Donation forms: <\/strong><span data-preserver-spaces=\"true\">Display custom donation forms on the website and social media with payment gateway integration. You can request recurring payments, suggest donation amounts, and collect donor (lead) data.<\/span><\/li>\n<li><strong>Auction pages: <\/strong><span data-preserver-spaces=\"true\">Track auction items, manage bids, notify winners, send reminders, and collect payments.<\/span><\/li>\n<li><strong>Fundraising pages: <\/strong><span data-preserver-spaces=\"true\">Create compelling content, promote your event on social media, and view payments from one place.<\/span><\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Pricing<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">For every $1,000 you raise, you get $995, meaning GiveButter charges $5 (from your donors&#8217; money). Or you can pay a small fee to disable this.&nbsp;<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">10. WealthEngine<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/we.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-49324\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/we.png\" alt=\"Marketing automation software for nonprofits: Wealth Engine\" width=\"500\" height=\"245\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/we.png 1317w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/we-300x147.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/we-1024x502.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/we-768x376.png 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">WealthEngine is a prospecting tool for nonprofits. It allows you to find donors based on interest, net worth, donation history, and other parameters.<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Features<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Donor qualification: <\/strong>Highlight and rank people on your list who will most likely donate to your cause.<\/li>\n<li><strong>Reporting and analytics: <\/strong>Provide comprehensive data for prospecting and nurturing, including business ownership, stock and property ownership, wealth range, etc.<\/li>\n<li><strong>Third-party integrations: <\/strong>Connect with a range of accounting, sales, and <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-tools\/\">customer support tools<\/a> to create seamless business processes.<\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Pricing<\/strong><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Available on request.<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\" data-preserver-spaces=\"true\">11. Calendly<\/span><\/strong><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/calendly.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-49325\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/calendly.png\" alt=\"Marketing automation software for nonprofits: Calendly\" width=\"500\" height=\"243\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/calendly.png 1288w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/calendly-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/calendly-1024x498.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/10\/calendly-768x373.png 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Calendly is a scheduling tool that simplifies meetings and streamlines team schedules.<\/span><\/p>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Features<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Meeting scheduler: <\/strong>Share your calendar with donors or vendors so they can pick their meeting slots.<\/li>\n<li><strong>Sync calendars: <\/strong>Auto-updates scheduled meetings across multiple third-party calendars at once.<\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Time zone detection:<\/strong> <\/span>Displays scheduled meetings for you and your invitees&#8217; in the respective local time zones.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #666699;\" data-preserver-spaces=\"true\">Pricing<\/span><\/strong><\/h4>\n<p>Calendly offers four plans:&nbsp;<\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><strong>Free:<\/strong> $0\/month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Standard:<\/strong> $10\/month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Teams:<\/strong> $16\/month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Enterprise:<\/strong> Available on request<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-in-ecommerce\/\">CRM in Ecommerce: The Perfect Partners for Personalization<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Marketing_Automation_Platform_for_Your_Nonprofit\"><\/span><strong><span style=\"color: #339966;\" data-preserver-spaces=\"true\">How to Choose the Right Marketing Automation Platform for Your Nonprofit&nbsp;<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For nonprofits, choosing the right marketing automation tool is crucial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though all marketing platforms provide similar basic features, certain extra features can make all the difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some <\/span>tips <span style=\"font-weight: 400;\">to help you invest in the right platform:&nbsp;<\/span><\/p>\n<ol>\n<li>Built-in CRM<\/li>\n<li>Ease of use<\/li>\n<li>Cost<\/li>\n<li>Metrics<\/li>\n<li>Segmentation<\/li>\n<li>Free trials<\/li>\n<li>Security and compliance<\/li>\n<\/ol>\n<h3><span style=\"color: #993300;\"><b>1. Built-in CRM<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing-crm\">email marketing tool and CRM<\/a> should go hand in hand. This is why it is advisable to choose a platform with a built-in CRM. You want to avoid switching between two applications and manually transferring your donor database information, which is highly time-consuming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> If you already have a CRM, ensure your marketing automation tool integrates seamlessly.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>2. Ease of use<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The learning curve should not be too steep, and your team should be able to get the job done without technical skills like coding. A drag-and-drop email and <a href=\"https:\/\/www.engagebay.com\/blog\/best-online-form-builders\/\">form builder<\/a> can help you achieve just that. Play around with the platform&#8217;s building tools before making a decision. At the very least, you should have access to onboarding help and customer support. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: the longer it takes for your team to get hands-on, the higher the opportunity cost will be.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>3. Cost<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">This one is top of mind for most nonprofit founders &#8211; and it&#8217;s not without reason. Dedicated nonprofit software products usually cost quite a bit more than regular marketing automation tools. There can be a substantial difference between per-seat and per-month pricing models.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> Ask your preferred provider if you&#8217;re allowed to downgrade to a cheaper plan at no cost or if support costs are extra.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-for-nonprofits\/\">Read also: The Strategies &amp; Tools Guide To Email Marketing for Nonprofits<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>4. Metrics<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/sales-performance-metrics\/\">Valuable data<\/a> is indispensable to your marketing success. The platform you choose should be able to track open rates, clickthroughs, subscribe\/unsubscribe rates, and other vital metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> This can help you analyze what works and what doesn&#8217;t.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>5. Segmentation<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Segmentation can help you organize your supporters based on their behavior and demographics. This can help you build lists and engage with them in a suitable and personalized way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using tags, you can discover dormant contacts and reengage or remove them &#8212; thus maintaining an up-to-date and valuable database.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>6. Free trials<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\"> Not all providers offer free trials. Make sure you have the opportunity to <a href=\"https:\/\/app.engagebay.com\/signup\">try out the tools<\/a> on your shortlist before you buy. This tells you if the tool is everything it&#8217;s made out to be, saving you time and money post-purchase.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>7. Security and compliance<\/strong><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\"> Nonprofits are just as responsible for upholding donor privacy and legal compliance as any other organization. Ensure the tool you choose has the necessary authentication, role-based permissions, and encryption features in line with US and international data protection laws.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, many vendors provide nonprofit discounts, so be sure to enquire about this.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As your organization grows, you may need to upgrade your plans. <\/span><span style=\"font-size: 16px; font-weight: 400;\">Take this into consideration, as upgrading can get quite expensive. You do not want to change vendors every time because of budget constraints.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/types-of-marketing-automation\/\">Read also: Making Sense Of The Types Of Marketing Automation<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Nonprofits may not work like a typical business, but they face many of the same marketing problems. That&#8217;s why they must borrow proven systems and processes to make a bigger impact. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why you need to have a <\/span><i><span style=\"font-weight: 400;\">sound <\/span><\/i><span style=\"font-weight: 400;\">strategy in place before delving into these powerful tools. <\/span><span style=\"font-weight: 400;\">These <a href=\"https:\/\/www.engagebay.com\/blog\/best-marketing-automation-tools\/\">marketing automation tools<\/a> will help you enhance your marketing strategy, but you must have one first.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">EngageBay is a free, all-in-one CRM tool that covers virtually every business need a nonprofit might have. It could give you the breakthrough you\u2019ve been looking for.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/app.engagebay.com\/signup\">Sign up for free<\/a>,&nbsp;or contact us today!<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n<p><strong><em>The first version of this article was written by <\/em><\/strong><a href=\"https:\/\/www.engagebay.com\/blog\/author\/abdul-bashid\/\"><strong><em>Abdul Bashid<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To outsiders, running a nonprofit is nothing like a regular business. Yes, a lot of nonprofits don\u2019t sell stuff to [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":49783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61],"tags":[52,5299,97,8887],"class_list":["post-12965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-marketing-automation","tag-marketing-automation-for-nonprofits","tag-marketing-automation-software","tag-nonprofit-marketing-automation-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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