{"id":13251,"date":"2022-01-27T09:03:42","date_gmt":"2022-01-27T09:03:42","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=13251"},"modified":"2025-03-05T14:26:59","modified_gmt":"2025-03-05T14:26:59","slug":"mortgage-crm-software","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/","title":{"rendered":"The 5 Best Mortgage CRM Software"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For loan officers and mortgage lenders, client management can be a real pain. <\/span><span style=\"font-weight: 400;\">From <a href=\"https:\/\/www.engagebay.com\/blog\/how-to-build-seductive-lead-capture-landing-pages\/\">capturing leads<\/a> and convincing people to take out a mortgage for their houses, to closing deals and tracking customer updates, mortgage firms go through dozens of processes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you own a mortgage firm, you know all this. You might be spending time and resources searching for leads with no way to know if your efforts are paying off.&nbsp;<\/span><\/p>\n<p>The solution: Mortgage CRM software.<\/p>\n<p>A mortgage CRM software is a client relationship management software for loan officers and mortgage professionals and offers tools for tracking clients, capturing loan prospects, solving customer issues, and analyzing sales.<\/p>\n<p><strong>A good mortgage CRM software does this, and so much more. In this blog post, we&#8217;ve broken down the five best CRM software for you:<\/strong><\/p>\n<ol>\n<li><strong>EngageBay<\/strong><\/li>\n<li><strong>HubSpot<\/strong><\/li>\n<li><strong>Keap<\/strong><\/li>\n<li><strong>Insightly<\/strong><\/li>\n<li><strong>LeadSquared<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">According to a report by Buyerzone, <\/span>91% of companies with more than 11 employees use CRM tools &#8212; and you should, too.<\/p>\n<p>Let&#8217;s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#The_Five_Best_Mortgage_CRM_Software\" >The Five Best Mortgage CRM Software<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#1_EngageBay\" >1. EngageBay<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#Pricing\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#2_HubSpot\" >2. HubSpot<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#Pricing-2\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#3_Keap\" >3. Keap<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#Pricing-3\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#4_Insightly\" >4. Insightly<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#Pricing-4\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#5_LeadSquared\" >5. LeadSquared<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#Pricing-5\" >Pricing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm-software\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Five_Best_Mortgage_CRM_Software\"><\/span><span style=\"font-weight: 400;\">The Five Best Mortgage CRM Software<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 16px;\">CRM software are usually comprehensive enough to encompass any features that mortgage lenders would need. <\/span><\/p>\n<p><span style=\"font-size: 16px;\">Whether you&#8217;re going to sign up for a dedicated mortgage CRM software or a general all-in-one CRM platform like EngageBay, you should look for the following benefits:<\/span><\/p>\n<ol>\n<li>All information stored in the cloud<\/li>\n<li>Loan Origination Software (LOS) integration<\/li>\n<li>Mortgage-related third-party integrations<\/li>\n<li>Contact and project management<\/li>\n<li>Drip campaigns<\/li>\n<li>Scalability<\/li>\n<\/ol>\n<p>Let&#8217;s take a good look at five of the best CRM software in the market today for small and medium-sized mortgage businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_EngageBay\"><\/span>1. EngageBay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16854 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-23.png\" alt=\"EngageBay mortgage CRM software\" width=\"1299\" height=\"900\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-23.png 1299w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-23-300x208.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-23-1024x709.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-23-768x532.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-23-595xh.png 595w\" sizes=\"(max-width: 1299px) 100vw, 1299px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The first CRM software for mortgage brokers on our list is <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>.<\/span><\/p>\n<p><strong>EngageBay is an all-in-one marketing, sales, and service automation software, with free mortgage CRM. It is the perfect comprehensive solution for mortgage lenders and loan officers, with tools to facilitate every aspect of their work.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Customers these days don\u2019t stick to one channel of communication. When you use EngageBay for your mortgage firm, you can communicate with existing and potential customers over email, telephone, SMS, and <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">Live Chat<\/a> &#8212; all from one dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With EngageBay&#8217;s drag-and-drop builder, mortgage firms can build stunning landing pages. To get the most engagement, use the A\/B testing feature and filter out the less effective versions of each element.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, agents and companies can close more deals with predictive lead scoring, lead prioritization, <\/span>automated marketing<span style=\"font-weight: 400;\"> and sales workflows, and visual deals pipelines.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Loan officers and brokers are <\/span><i><span style=\"font-weight: 400;\">constantly <\/span><\/i><span style=\"font-weight: 400;\">on the move.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means they need a solution that is portable and can be accessed remotely. With EngageBay as a cloud-based software, users can access it from anywhere (with a good internet connection, of course).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Field agents can also take advantage of EngageBay&#8217;s iOS and Android apps while on the move.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out EngageBay&#8217;s <\/span><b>comprehensive product demo<\/b><span style=\"font-weight: 400;\"> in the video here:&nbsp;<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"EngageBay Product Demo | All-in-one Marketing, Sales, Support CRM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5fAdDwlx5WY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Finally, customer service is at the crux of any mortgage lending business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With EngageBay&#8217;s Service Bay, lenders can quickly issue tickets, prioritize them, assign them to agents, and resolve them. They can also take advantage of autoresponders, <a href=\"https:\/\/www.engagebay.com\/service\/canned-responses\">canned responses<\/a>, and AI-based chatbots to automatically answer common queries.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, <\/span><span style=\"font-weight: 400;\">48% of young consumers<\/span><span style=\"font-weight: 400;\"> (between the ages of 18 and 24) report that artificial intelligence <\/span>makes the customer support experience better.<\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mortgage-crm\/\">Related blog: Mortgage CRM: Why Loan Officers Need a Specialized CRM Software<\/a><\/em><\/p><\/blockquote>\n<h4><span class=\"ez-toc-section\" id=\"Pricing\"><\/span><span style=\"font-weight: 400;\">Pricing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<figure id=\"attachment_16853\" aria-describedby=\"caption-attachment-16853\" style=\"width: 1328px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-16853 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-22.png\" alt=\"EngageBay mortgage CRM software pricing\" width=\"1328\" height=\"811\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-22.png 1328w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-22-300x183.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-22-1024x625.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-22-768x469.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/All-in-One-CRM-Marketing-Sales-Support-Software-EngageBay-22-595xh.png 595w\" sizes=\"(max-width: 1328px) 100vw, 1328px\" \/><figcaption id=\"caption-attachment-16853\" class=\"wp-caption-text\"><em>EngageBay pricing<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Hands down, EngageBay is the most affordable software on this list. <a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\">EngageBay&#8217;s pricing<\/a> is four-tiered and offers a perfectly tailored plan for mortgage lenders of all sizes.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Free All-in-One Suite<\/b><span style=\"font-weight: 400;\">: This plan is <\/span>free forever for up to 15 users <span style=\"font-weight: 400;\">and offers contact management, email tracking and marketing campaigns, landing pages, CRM automation features, and calendar integrations. Plus, you get access to Help Desk, Live Chat, and autoresponders, with 1,000 branded emails a month.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>All-in-One Basic Suite<\/b><span style=\"font-weight: 400;\">: This plan starts at <\/span>$14.99<span style=\"font-weight: 400;\"> per month and includes 1 GB of cloud storage, conversational inbox, canned responses, email templates, predictive lead scoring, <a href=\"https:\/\/www.engagebay.com\/marketing\/sms-marketing\">SMS marketing<\/a>, 3,000 branded emails a month, web popups, and a lot more.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>All-in-One Growth Suite<\/b><span style=\"font-weight: 400;\">: This plan costs <\/span>$49.99<span style=\"font-weight: 400;\"> a month and allows 50,000 contacts, with 25,000 branded emails a month. It features <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, push notifications, custom domain for your business, and A\/B testing of landing pages and email broadcasts.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>All-in-One Pro Suite<\/b><span style=\"font-weight: 400;\">: This suite costs <\/span>$79.99 a month<span style=\"font-weight: 400;\"> and adds advanced features like web analytics, dedicated account manager, custom reporting for all aspects of your business, phone support, uptime SLA, role management, and much more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">EngageBay&#8217;s paid plans get a 20% discount on annual subscriptions and an awesome 40% discount on biennial subscriptions.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_HubSpot\"><\/span>2. HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8995 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/HubSpot-1024x595.png\" alt=\"HubSpot mortgage CRM software\" width=\"1024\" height=\"595\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/HubSpot-1024x595.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/HubSpot-300x174.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/HubSpot-768x446.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/HubSpot-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/05\/HubSpot.png 1220w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a> is a great <\/span>mortgage CRM software<span style=\"font-weight: 400;\"> with a wide range of tools for lenders and mortgage firms.&nbsp;<\/span><\/p>\n<p><strong>It lets you forecast sales, quantify and visualize performance, nurture your leads effectively, launch drip marketing campaigns to attract customers, and A\/B test your CTAs to maximize clickthroughs.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Mortgage companies can offer <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-skills\/\">excellent customer service<\/a> through HubSpot&#8217;s Service Hub. Lenders can issue tickets, track and prioritize them, and assign them to agents based on relatability.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the landing page and form builder, users can create cool landing pages and email forms. Once traffic starts flowing in, lenders can use actionable data using HubSpot&#8217;s intelligent analytics to tweak pages, reduce bounce rates, and enhance conversions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brokers and agents can get a comprehensive understanding of their <a href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-marketing-automation\/\">customer&#8217;s journey<\/a> through HubSpot&#8217;s 360-degree customer view.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot&#8217;s on-the-go content optimization is another great tool as it offers live tips and ideas during content creation. This can significantly boost content quality and SEO ranking.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-2\"><\/span><span style=\"font-weight: 400;\">Pricing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Interestingly, HubSpot has great features but they\u2019re not for the budget-minded. Let&#8217;s look at the <a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-pricing\/\">pricing<\/a> for their bundled plans:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12714 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-pricing-1024x803.png\" alt=\"Hubspot mortgage CRM software pricing\" width=\"1024\" height=\"803\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-pricing-1024x803.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-pricing-300x235.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-pricing-768x602.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-pricing-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/hubspot-pricing.png 1204w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Starter Growth Suite<\/b><span style=\"font-weight: 400;\">: This plan starts at <\/span>$50<span style=\"font-weight: 400;\"> per month and includes deal pipelines, canned scripts, email marketing, and mobile forms.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Professional Growth Suite<\/b><span style=\"font-weight: 400;\">: This plan starts at <\/span>$1,343<span style=\"font-weight: 400;\"> a month and offers salesforce integration, A\/B testing, campaign reporting, and web analytics.&nbsp;&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Enterprise Growth Suite<\/b><span style=\"font-weight: 400;\">: Pricing starts at a whopping <\/span>$4,200<span style=\"font-weight: 400;\"> and includes advanced features like single sign-on, webhooks, call transcripts, predictive lead scoring, and conversational routing.&nbsp;<\/span><\/li>\n<\/ul>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-pros-and-cons\/\">Also read: HubSpot Pros And Cons: A Candid Assessment In 2021<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3_Keap\"><\/span>3. Keap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10599 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/infusionsoft-by-keap-1024x590.png\" alt=\"Infusionsoft by Keap mortgage CRM software\" width=\"1024\" height=\"590\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/infusionsoft-by-keap-1024x590.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/infusionsoft-by-keap-300x173.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/infusionsoft-by-keap-768x442.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/infusionsoft-by-keap-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/infusionsoft-by-keap.png 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/keap.com\/\">Keap<\/a> is a great sales and marketing automation tool for mortgage professionals.&nbsp;<\/span><\/p>\n<p><strong>Keap lets brokerages capture leads and organize them in a central location. It can help agents segment leads based on various factors and send targeted campaigns.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sales teams can automatically move leads through the<a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\"> sales pipeline<\/a>. All the tools required by lenders, like calendar booking, payments, invoicing, and customer information, are consolidated into one platform.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keap also lets professionals choose from over 2,500 integrations. These include Paypal, Stripe, Zapier, Google calendar, and WordPress.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a mobile application for Android and iOS, lenders can manage their contacts and respond to customer queries on the go. Keap also lets brokers <a href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\">upsell and cross-sell<\/a> their products or services efficiently.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keap offers detailed reports, insightful analytics, and a customizable dashboard to help mortgage lenders keep an eye on performance and sales.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-3\"><\/span><span style=\"font-weight: 400;\">Pricing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9962 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/keap-pricing-1024x765.png\" alt=\"Keap mortgage CRM software pricing\" width=\"1024\" height=\"765\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/keap-pricing-1024x765.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/keap-pricing-300x224.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/keap-pricing-768x574.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/keap-pricing-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/keap-pricing.png 1203w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Lite plan<\/b><span style=\"font-weight: 400;\">: The Lite plan starts at $79 a month and offers a core CRM dashboard, automation tools, B2B management, and 2-way email sync. The plan works only for 500 contacts and one user.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pro plan<\/b><span style=\"font-weight: 400;\">: This plan starts at $159 per month and offers a landing page builder, sales pipelines, A\/B email testing, and 500 contacts.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Max plan<\/b><span style=\"font-weight: 400;\">: The Max plan starts at $199 per month for 500 contacts and offers lead scoring, Shopify integration, automated text messaging, and much more. If you have up to 10,000 contacts, you\u2019ll pay $399 per month for one user, and $30 for every additional user.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/infusionsoft-keap-pricing\/\">Keap<\/a> also offers a customizable Max Classic plan for large establishments.&nbsp;<\/span><\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/keap-infusionsoft-alternatives\/\">Also read: Keap (Infusionsoft) Alternatives: The Top 5 CRM Options to Try<\/a><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"4_Insightly\"><\/span>4. Insightly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12842 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Insightly-1024x474.png\" alt=\"Insightly mortgage CRM software pricing\" width=\"1024\" height=\"474\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Insightly-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Insightly-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Insightly-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Insightly-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/Insightly.png 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.insightly.com\/\">Insightly<\/a> is a <a href=\"https:\/\/www.engagebay.com\/blog\/crm-integration-unified-platform\/\">unified marketing<\/a>, sales, and project management software that can benefit mortgage businesses. Insightly lets you capture and manage customer information through Insightly&#8217;s unified CRM platform.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Insightly&#8217;s marketing campaign tools are great for loan officers to capture new customers and nurture existing ones.<\/strong> Insightly&#8217;s journey builder can help marketers build and launch campaigns within minutes. How cool is that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With advanced reporting tools and analytics, brokers can get performance data in real-time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the success of any mortgage firm, trust is an important factor. With Insightly CRM, users can provide excellent customer service through relationship linking.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lenders and firms can also build powerful custom applications in minutes with advanced workflow automation, dashboards, and complex validation rules. Once completed, the application can be launched for mobile use so that on-field agents can carry it wherever they go.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-4\"><\/span><span style=\"font-weight: 400;\">Pricing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12843 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/CRM-Pricing-Insightly.png\" alt=\"Insightly mortgage CRM software pricing\" width=\"1140\" height=\"477\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/CRM-Pricing-Insightly.png 1140w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/CRM-Pricing-Insightly-300x126.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/CRM-Pricing-Insightly-1024x428.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/CRM-Pricing-Insightly-768x321.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/04\/CRM-Pricing-Insightly-595xh.png 595w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Plus plan<\/b><span style=\"font-weight: 400;\">: The Plus plan starts at <\/span>$29<span style=\"font-weight: 400;\"> a month and gives you access to lead management, calendar sync, up to 10 hosted landing pages, dynamic list segmentation, and project management.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Professional plan<\/b><span style=\"font-weight: 400;\">: This plan starts at <\/span>$49<span style=\"font-weight: 400;\"> a month and includes lead assignment and routing, 50 hosted forms, business intelligence dashboards, and configurable reports.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Enterprise plan<\/b><span style=\"font-weight: 400;\">: The Enterprise plan starts at <\/span>$99<span style=\"font-weight: 400;\"> a month and gives access to advanced tools like custom apps, up to 20 analytics tracking domains, single sign-on, real-time insight cards, and unlimited roles.<\/span><\/li>\n<\/ul>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/insightly-alternative\/\">Also read: Insightly Alternative: Better &amp; Trustworthy Tools To Consider<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"5_LeadSquared\"><\/span>5. LeadSquared<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12999 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared-1024x474.png\" alt=\"Leadsquared mortgage CRM software\" width=\"1024\" height=\"474\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared.png 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.leadsquared.com\/\">LeadSquared<\/a> is a marketing, sales, and field force automation software designed specifically for the lending, insurance, and <a href=\"https:\/\/www.engagebay.com\/blog\/banking-crm\/\">banking industry<\/a>.&nbsp;<\/span><\/p>\n<p><strong>LeadSquared is an excellent B2C platform, thus helping lenders convert prospects to customers easily. The platform lets users automate lead qualification, prioritize leads based on activity, and assign them to the relevant agents.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Using triggers and action trackers, lenders can analyze user behavior and send relevant content at the right time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LeadSquared also offers re-engagement tools and campaign features to revive dead leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LeadSquared&#8217;s field force automation is a boon for on-field agents. The software offers geo-tracking to keep track of every agent&#8217;s location, offline tools to keep going even during low connectivity, and multi-lingual support for local agents.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-5\"><\/span><span style=\"font-weight: 400;\">Pricing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">LeadSquared offers separate packages for the sales CRM, field force automation, and marketing platforms.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the annual pricing for the sales execution CRM:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Lite plan<\/b><span style=\"font-weight: 400;\">: This plan starts at $25 per month and offers lead tracking, lead scoring, geo-tracking, smart views, and custom fields.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pro plan:<\/b><span style=\"font-weight: 400;\"> The pro plan starts at $50 a month and offers lead distribution, sales notifications, account management, and <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">email personalization<\/a>.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Super plan<\/b><span style=\"font-weight: 400;\">: The Super plan starts at $100 a month and offers <a href=\"https:\/\/www.engagebay.com\/blog\/sales-automation-process-2020\/\">sales automation<\/a>, customer portal, zip code-based distribution, and field-level security.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LeadSquared also offers the Ultimate plan for large enterprises requiring custom packages.<\/span><\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/move-from-mailchimp-to-engagebay\/\">Also read: How To Move From Mailchimp to EngageBay: An Exhaustive Guide<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><span style=\"font-weight: 400;\">Bottom Line<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using a <\/span>CRM software<span style=\"font-weight: 400;\"> can do wonders for your mortgage business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we&#8217;ve seen how a good mortgage CRM solution can help you or your team capture leads, streamline your workflow process, gather and consolidate all customer information in one place, and keep your buyers happy.&nbsp;<\/span><\/p>\n<p><b>Firms using CRM software have increased their sales by 29%!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s time to choose one for your business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any one of the five mortgage CRM automation software discussed here will take your sales figures to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, most mortgage and lending firms can&#8217;t afford expensive and dedicated software that costs <\/span>hundreds <span style=\"font-weight: 400;\">(or even <\/span><i><span style=\"font-weight: 400;\">thousands<\/span><\/i><span style=\"font-weight: 400;\">) of dollars every month.&nbsp;<\/span><\/p>\n<p>That&#8217;s where EngageBay comes in. It was designed right from its inception to cater to the needs of small and growing businesses. <strong>EngageBay offers a highly affordable and comprehensive all-in-one CRM solution.<\/strong> We&#8217;re talking about Pro features for less than $80 a month!<\/p>\n<p>Want to read reviews first? Look at what <a href=\"https:\/\/sourceforge.net\/software\/product\/EngageBay\/\">customers are saying about EngageBay<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Interested? Sign up now!<\/span><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"><em>Uncover the secrets of successful travel agencies with our comprehensive guide to the <a href=\"https:\/\/www.engagebay.com\/blog\/travel-agency-crm-software\/\" data-wpel-link=\"internal\">best CRM software solutions<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3af.svg\" alt=\"\ud83c\udfaf\"><\/em><\/p>\n<p><span style=\"font-size: 16px;\">\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For loan officers and mortgage lenders, client management can be a real pain. From capturing leads and convincing people to [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":34308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[120],"tags":[5494,5495],"class_list":["post-13251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-mortgage-crm","tag-mortgage-crm-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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