{"id":13785,"date":"2021-11-15T04:34:18","date_gmt":"2021-11-15T04:34:18","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=13785"},"modified":"2025-10-22T15:06:23","modified_gmt":"2025-10-22T15:06:23","slug":"landing-page-optimization-tools","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/","title":{"rendered":"7 Landing Page Optimization Tools For Smooth Conversions"},"content":{"rendered":"<p>Every marketer knows that landing pages are the building blocks of their marketing campaigns, but it\u2019s not always easy to build an effective one.<\/p>\n<p>You can either invest hours of manual labor into building a high converting landing page or use the right software that will help you build optimized pages in seconds.<\/p>\n<p>Landing page optimization tools make it possible for you to create a lead generation form without having any coding or design skills. You can customize your landing page with a drag-and-drop editor and <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">A\/B test different elements on your website<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s blog post, we\u2019ll discuss the top landing page optimization tools in detail, with their features and their pricing plans.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#The_Importance_Of_Landing_Page_Optimization\" >The Importance Of Landing Page Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#Top_7_Landing_Page_Optimization_Tools\" >Top 7 Landing Page Optimization Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#1_Hotjar\" >#1. Hotjar<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#Pricing\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#2_EngageBay\" >#2. EngageBay<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#Pricing-2\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#3_Instapage\" >#3. Instapage<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#Pricing-3\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#4_Visual_Website_Optimizer\" >#4. Visual Website Optimizer<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#Pricing-4\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#5_Leadpages\" >#5. Leadpages<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#Pricing-5\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#6_Unbounce\" >#6. Unbounce<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#Pricing-6\" >Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#7_CrazyEgg\" >#7. CrazyEgg<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#Pricing-7\" >Pricing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_Of_Landing_Page_Optimization\"><\/span><span style=\"font-weight: 400;\">The Importance Of Landing Page Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_17675\" aria-describedby=\"caption-attachment-17675\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-17675 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/LANDING-PAGES-FOR-BUSINESS.gif\" alt=\"B2B landing page templates\" width=\"1366\" height=\"768\"><figcaption id=\"caption-attachment-17675\" class=\"wp-caption-text\"><em>Build beautiful landing pages with EngageBay<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A landing page is built to sell, convert, and retain. Since <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/08\/02\/conversion-rate-statistics\">conversion is the weakest link<\/a> in marketing &#8212; you want your landing page to be designed in a way that encourages a visitor to sign up for your product or service. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>Clear, simple, and consistent copies will convey the value of your product and build a brand identity<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, visitors don\u2019t convert immediately. Having a credible brand identity will make them more receptive to remarketing and retargeting efforts.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also add user reviews and testimonials as a means of social proof.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since landing pages mainly focus on specific goals and results, a good landing page will also help in short-term search engine optimization (SEO).<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/\">Read More: 12 Great Landing Page Optimization Practices<\/a><br \/>\n<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Top_7_Landing_Page_Optimization_Tools\"><\/span><span style=\"font-weight: 400;\">Top 7 Landing Page Optimization Tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We have no order or ranking here \u2014 just read on and pick whichever landing page tool you like best. Our list of top landing page optimization tools has:<\/span><\/p>\n<ul>\n<li>Hotjar<\/li>\n<li>EngageBay<\/li>\n<li>Instapage<\/li>\n<li>Visual Website Optimizer<\/li>\n<li>Leadpages<\/li>\n<li>Unbounce<\/li>\n<li>CrazyEgg<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"1_Hotjar\"><\/span><span style=\"font-weight: 400;\">#1. <\/span><a href=\"https:\/\/www.hotjar.com\/\"><span style=\"font-weight: 400;\">Hotjar<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hotjar is a smart landing page optimization tool that maps out how users are interacting with the elements on a landing page. If you want to track and analyze user behavior, then Hotjar is one of the best landing page builder tools you can use. It can also be used for landing page surveys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use Hotjar to analyze which element is likely to get the most engagement, and which one drives a visitor to leave your landing page. Since the tool uses real-time session recordings of visitor behavior, you can use its analysis to improve the content, design, tone, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar can also be used for A\/B testing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use Hotjar to:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">View customer response to specific landing page elements in real-time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track exactly what your web visitors focus on the most<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze landing pages and improve their <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/\"><span style=\"font-weight: 400;\">conversion rates<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask visitors for feedback and connect with users right on your landing page<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Hotjar also offers a landing page analyzer tool that gives you recommendations to optimize your landing pages to increase conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just enter the URL of any landing page into the tool, and let Hotjar analyze its elements, color palette, hotspots, social sharing tools, landing page copy, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some landing page optimization tips given by Hotjar include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using different colors for important calls-to-action (CTAs), so they stand out from other landing page elements.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Including a landing page footer to encourage visitors to share the landing page with colleagues and friends on social media.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Pricing\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As you can see, Hotjar is quite affordable and offers a cool free plan that works forever, much like EngageBay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For growing businesses, the Business plan costs just $99 and offers custom integrations, heat maps, unlimited surveys, and user behavior analytics.<\/span><\/p>\n<p><a href=\"https:\/\/www.hotjar.com\/pricing\/\"><img decoding=\"async\" class=\"aligncenter wp-image-17441 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_104817.png\" alt=\"Landing page optimization tools - Hotjar\" width=\"1630\" height=\"784\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_104817.png 1630w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_104817-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_104817-1024x493.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_104817-768x369.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_104817-1536x739.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_104817-595xh.png 595w\" sizes=\"(max-width: 1630px) 100vw, 1630px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_EngageBay\"><\/span><span style=\"font-weight: 400;\">#2. <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">EngageBay is an all-in-one digital marketing software that also offers a landing page tool aimed at increasing conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users can <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\"><span style=\"font-weight: 400;\">create landing pages<\/span><\/a><span style=\"font-weight: 400;\"> easily using the drag-and-drop editor or by using an existing template from EngageBay\u2019s templates library.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All templates are easy to use and customize. For the more tech-savvy, you can also code your own template or import from HTML. With EngageBay, it\u2019s also very easy to test the performance of all the elements of your landing pages. EngageBay offers a built-in A\/B testing tool that you can use to optimize every element of your landing pages.<\/span><\/p>\n<p><strong>You can test your CTAs, headers, footers, images, meta tags, and everything else. Users also get access to the EngageBay mobile app for real-time tracking of the performance of their landing pages right on their smartphones.<\/strong><\/p>\n<p><strong>Two great things about EngageBay are that it is absolutely free to use forever, and that it comes with <a href=\"https:\/\/www.engagebay.com\/products\/crm\">integrated CRM<\/a>, marketing, sales, and customer support tools.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In essence, this can be your one-stop solution to myriad marketing and business growth needs. Set <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/workflows\"><span style=\"font-weight: 400;\">automation of workflows<\/span><\/a><span style=\"font-weight: 400;\"> triggered from landing page clicks and soon your subscribers are getting drip emails, without you having to ping-pong between dozens of apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, EngageBay beats every other landing page optimization tool in this list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this video for awesome tips on how to make a landing page that converts:<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"How to make a landing page that converts in 2021 - A video narrative of the EngageBay blog\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PFmRg8j3gRo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-2\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">EngageBay is free to use forever, but if you\u2019d like to contact more than 500 subscribers a month, you can buy a super affordable paid plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The popular one is called Growth, where you pay only $17.99 a month and use the A\/B testing tool for your landing pages, emails, website pop-up forms, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the Pro plan, you get a dedicated account manager and 24\/5 phone support, with full-fledged <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\"><span style=\"font-weight: 400;\">marketing automation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17442 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Engagebay-pricing-marketing-biennial.png\" alt=\"EngageBay Pricing\" width=\"1649\" height=\"593\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Engagebay-pricing-marketing-biennial.png 1649w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Engagebay-pricing-marketing-biennial-300x108.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Engagebay-pricing-marketing-biennial-1024x368.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Engagebay-pricing-marketing-biennial-768x276.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Engagebay-pricing-marketing-biennial-1536x552.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Engagebay-pricing-marketing-biennial-595xh.png 595w\" sizes=\"(max-width: 1649px) 100vw, 1649px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Instapage\"><\/span><span style=\"font-weight: 400;\">#3. <\/span><a href=\"https:\/\/instapage.com\/\"><span style=\"font-weight: 400;\">Instapage<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instapage is next on this list. It\u2019s not only an optimization tool, it\u2019s also a landing page builder that helps marketers build landing pages from scratch. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It also has plenty of landing page templates (500+) and a drag-and-drop builder that is easy to use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other features offered include A\/B testing, heatmaps, and advanced analytics. Instapage also has landing page templates that are mobile responsive and industry-specific.<\/span><\/p>\n<p><strong>A truly notable feature of Instapage is that it has a real-time visual editor that provides instant previews while creating, editing, and testing on mobile devices right in your browser.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It also enables users to create landing pages for visitors from specific countries or locations. This helps marketers personalize landing pages for different geographic regions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another plus point of Instapage is that it allows its users to add a call-to-action button anywhere on the landing page via drag-and-drop functionality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a dynamic call-to-action button, the user has the option of directing traffic from their landing page to an <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">email signup page<\/a>, mobile application download page, etc.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-3\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You can use Instapage free for 14 days. After that, the \u2018Building\u2019 plan is the starter option, and it costs $299 per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This plan offers no limits on landing page conversions. You also get AMP pages for tablet and mobile phone responsiveness, and real-time visual collaboration for your team to edit the same landing page simultaneously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also get SSL Encryption, GDPR compliance, and integrations with popular business apps like <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/zapier-alternatives\/\"><span style=\"font-weight: 400;\">Zapier<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17670 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Instapage.jpeg\" alt=\"Instagpage landing page optimization plan\" width=\"1326\" height=\"697\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Instapage.jpeg 1326w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Instapage-300x158.jpeg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Instapage-1024x538.jpeg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Instapage-768x404.jpeg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Instapage-595xh.jpeg 595w\" sizes=\"(max-width: 1326px) 100vw, 1326px\" \/><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-landing-page-examples\/\">Read also: 14 Stunning eCommerce Landing Page Examples (With Expert Tips)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Visual_Website_Optimizer\"><\/span><span style=\"font-weight: 400;\">#4. <\/span><a href=\"https:\/\/vwo.com\/\"><span style=\"font-weight: 400;\">Visual Website Optimizer<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Visual Website Optimizer (VWO) is a free, easy-to-use conversion rate optimization tool that integrates with Google Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It offers marketers three ways to test landing pages: A\/B Testing, Multivariate Testing, and Split URL Testing. There is a distraction-free code-only mode if you are tech-savvy or have an IT guy to design and modify your landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual Website Optimizer gives you the tools to create banners and ads. It can show real-time heatmaps for them as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you\u2019ll basically be able to see where people are clicking on your landing pages, banners, or ads. This is a great way to determine whether a certain part of your visual elements is more appealing than others.<\/span><\/p>\n<p><strong>Visual Website Optimizer also offers conversion tracking, which can automatically measure how much each click costs you. This way, it will reveal the most cost-effective ads or landing pages for your business.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This is a great tool for beginners and advanced digital marketers alike. It allows you to make changes to your website without having to invest in digital creators or a digital marketing agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual Website Optimizer has been hailed by digital marketers as one of the easiest tools on the market due to its user-friendly interface and drag-and-drop feature that lets you create customized templates with just a few clicks.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also offers a mobile app so you can stay on top of things even on the go.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-4\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">VWO offers a 30-day free trial without any credit card details. However, the product gets quite expensive after that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each feature costs $199 per month, and you have to pick what you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whichever plan you wish to go for \u2013 Growth, Pro, or Enterprise \u2013 you need to contact the team at VWO for a price quote.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17669 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/VWO.jpg\" alt=\"VWO pricing and landing page optimization features\" width=\"1085\" height=\"632\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/VWO.jpg 1085w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/VWO-300x175.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/VWO-1024x596.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/VWO-768x447.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/VWO-595xh.jpg 595w\" sizes=\"(max-width: 1085px) 100vw, 1085px\" \/><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/inbound-marketing-guide\/\">Read also: A Handy Guide to Get Your Inbound Marketing Right<\/a><\/p><\/blockquote>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span class=\"ez-toc-section\" id=\"5_Leadpages\"><\/span><span style=\"font-weight: 400;\">#5. <\/span><a href=\"https:\/\/www.leadpages.com\/\"><span style=\"font-weight: 400;\">Leadpages<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Leadpages is a landing page tool that helps you convert your website visitors with easy-to-build components. You can also a consider <a href=\"https:\/\/www.perspective.co\/article\/leadpages-alternatives\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Leadpages alternatives<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this software, you get support for A\/B testing, SEO elements like meta titles, Google Analytics and Facebook Ad builder, automatic SSL encryption, <\/span><span style=\"font-weight: 400;\">GDPR compliance<\/span><span style=\"font-weight: 400;\">, and landing page previews by device type (mobile, tablet).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leadpages also offers tools to capture email addresses of website visitors, and survey forms that poll customers. You can also build landing pages that display rotating images or videos.<\/span><\/p>\n<p><strong>Leadpages offers a drag-and-drop landing page builder as well as tools for adding email capture popups and notification (alert) bars to increase the conversion rates.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It also features a <a href=\"https:\/\/litcommerce.com\/blog\/ecommerce-vs-online-marketplace\/\">marketplace<\/a> with hundreds of templates that marketers can customize for their own products. Of course, you have to buy these templates, and pricing usually starts at $10 per template, but it\u2019s great to have access to that kind of variety.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leadpages makes integrations really easy. It integrates with more than 1,000 apps, so it helps to keep things simple and working from one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can sync LeadPages with email marketing software, CRM solutions, and webinar platforms to automatically route all your leads in the right direction. This way, you can see much better efficiency in your <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\"><span style=\"font-weight: 400;\">sales funnel<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-5\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You can use Leadpages free for 14 days. After that, we can say it\u2019s rather affordable, especially in comparison with some of the other landing page optimization tools that offer such a comprehensive feature set.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their most popular plan is \u2018Pro\u2019, where you can build landing pages for up to 3 websites, with payment support and notifications for every lead collected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also get more than 40 integrations, unlimited A\/B testing, and user support over chat and email.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17445 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_105705.png\" alt=\"Leadpages pricing\" width=\"1570\" height=\"802\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_105705.png 1570w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_105705-300x153.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_105705-1024x523.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_105705-768x392.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_105705-1536x785.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/image_2021-11-08_105705-595xh.png 595w\" sizes=\"(max-width: 1570px) 100vw, 1570px\" \/><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-email-templates\/\">Read also: 10 Customer Service Email Templates for New CRM Users<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"6_Unbounce\"><\/span><span style=\"font-weight: 400;\">#6. <\/span><a href=\"https:\/\/unbounce.com\/\"><span style=\"font-weight: 400;\">Unbounce<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unbounce is another landing page optimization tool that we recommend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter if you are an entrepreneur, small business, or large enterprise, Unbounce&#8217;s drag and drop builder makes it easy to create high-converting landing pages without any technical knowledge.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the platform to build landing pages that convert, optimize your sales funnel, and work as a lead magnet.&nbsp;<\/span><\/p>\n<p><strong>You can use the editor to build landing pages for your marketing funnel, webinar registration, or product launch. Unbounce also helps you optimize your landing pages by testing various page layouts, colors, images, text, etc. to see which one performs the best.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The platform offers predesigned templates that you can tweak to suit your purposes. Additionally, Unbounce also lets you integrate pop-up forms with automated triggers for <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-process\/\">effective lead generation<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the great drag and drop features, they offer a decent A\/B landing page testing tool and split testing option that is simple, intuitive, and easy to use.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-6\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17654\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Unbounce-pricing.png\" alt=\"Landing page optimization tool - Unbounce\" width=\"1544\" height=\"704\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Unbounce-pricing.png 1544w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Unbounce-pricing-300x137.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Unbounce-pricing-1024x467.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Unbounce-pricing-768x350.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Unbounce-pricing-1536x700.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/Unbounce-pricing-595xh.png 595w\" sizes=\"(max-width: 1544px) 100vw, 1544px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can try Unbounce free for 14 days. After that, you have the option to select from three pricing plans for the landing page builder:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Launch &#8211; $90\/month where you can track up to 500 conversions and 20,000 visitors.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize &#8211; $135\/month &#8211; 1,000 conversions and 30,000 visitors. You also get access to 5 custom domains<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accelerate &#8211; $225\/month &#8211; 2,500 conversions, 50,000 visitors, and 10 domains<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unbounce also offers an AI copywriting tool that has a free forever plan that helps you write content for your landing pages, ads, and product descriptions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_CrazyEgg\"><\/span><span style=\"font-weight: 400;\">#7. <\/span><a href=\"https:\/\/www.crazyegg.com\/\"><span style=\"font-weight: 400;\">CrazyEgg<\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17655 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/crazyegg.png\" alt=\"Crazyegg\" width=\"1860\" height=\"903\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/crazyegg.png 1860w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/crazyegg-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/crazyegg-1024x497.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/crazyegg-768x373.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/crazyegg-1536x746.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/crazyegg-595xh.png 595w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">CrazyEgg is a comprehensive landing page optimization tool that can be used to streamline your marketing efforts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you want to increase your conversion rates, enhance the quality of your content and engage with more users, or test and expand upon new features &#8212; CrazyEgg provides you with the tools you need for success.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You can also use its platform to predict customer and visitor behavior, <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segment your audience into real-time customer profiles<\/a>, and integrate with third-party apps.&nbsp;<\/span><\/p>\n<p><strong>CrazyEgg offers data visualization, heatmaps, and session recordings to enable you to better understand user intentions. It uses customer and visitor analysis to adapt to changing customer behavior to ensure that your landing page content is always relevant and timely.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You can also use its experimental features to test your targeted campaigns and analyze the elements that work for your landing page.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pricing-7\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">CrazyEgg offers a free 30-day trial, after which you can choose from four pricing plans:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Basic: $24\/month for 30,000 tracked pageviews, 100 session recordings, 25 snapshots<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Standard: $49\/mo for 75,000&nbsp; tracked pageviews, 50 snapshots, and 500 recordings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plus: $99\/mo for 150,000 tracked pageviews, 75 snapshots, and 1000 recordings&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pro: $249\/mo for 500,000 tracked pageviews, 100 snapshots, and 5000 recordings&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s also an Enterprise plan with custom pricing for advanced requirements.<\/span><\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/product-landing-pages\/\">Read also: Everything You Need to Know About Product Landing Pages<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your landing page is an important component of your marketing campaign. It needs to be mobile responsive and optimized for conversions because that\u2019s where all your customers visit. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The real goal of a landing page is to draw and retain attention; smart marketers take advantage of landing pages to be creative and reach audiences in innovative ways, with high-impact, well-tested elements.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By optimizing landing pages, we can increase conversion rates, lower the cost per customer acquisition, and reinvest more in organic content that gets revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we detailed seven landing page optimization tools, and all of them are wonderful to begin your <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\"><span style=\"font-weight: 400;\">marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\"> with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We would like to state that these tools, as helpful as they may be, are not a substitute for qualitative research. Successful marketing campaigns need a mix of strategies to be effective. However, they can help us better focus our efforts on improving each landing page for the highest ROI.<\/span><\/p>\n<p><strong>Most landing page optimization tools are free to use initially, but if you need advanced optimization features, they can get expensive. The exception is <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This all-in-one marketing software offers a wide range of landing page optimization tools, and you can use this software for as little as $1 a day. Just create an account and start building great landing pages!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every marketer knows that landing pages are the building blocks of their marketing campaigns, but it\u2019s not always easy to [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":17750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[80],"tags":[5779,203],"class_list":["post-13785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-landing-pages","tag-landing-page-optimization-tools","tag-landing-pages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Landing Page Optimization Tools For Smooth Conversions<\/title>\n<meta name=\"description\" content=\"Our list of top landing page optimization tools has Hotjar, EngageBay, Instapage, Visual Website Optimizer, Leadpages, Unbounce, CrazyEgg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Landing Page Optimization Tools For Smooth Conversions\" \/>\n<meta property=\"og:description\" content=\"Our list of top landing page optimization tools has Hotjar, EngageBay, Instapage, Visual Website Optimizer, Leadpages, Unbounce, CrazyEgg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - 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