{"id":14040,"date":"2021-08-12T12:42:33","date_gmt":"2021-08-12T12:42:33","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=14040"},"modified":"2026-04-23T08:27:59","modified_gmt":"2026-04-23T08:27:59","slug":"customer-lifecycle-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/","title":{"rendered":"7 Great Customer Lifecycle Marketing Strategies to Make More Money"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Repeat customers are the holy grail for every business. Wouldn\u2019t you agree?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers who take a long-term view of their relationships with customers gain the most ROI on their efforts.&nbsp;<\/span><\/p>\n<p>While attracting new customers is important, using customer lifecycle marketing<span style=\"font-weight: 400;\"> to keep your existing consumers coming back will reap the most benefits.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><strong>This customer lifecycle<\/strong><span style=\"font-weight: 400;\"><strong> approach helps save money and earn more revenue.<\/strong>&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog post will explain the benefits of lifecycle marketing and its different stages, and how you can <strong>implement proven customer lifecycle marketing strategies<\/strong> to make more money.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s begin.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#What_Is_Lifecycle_Marketing\" >What Is Lifecycle Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#What_Are_the_Benefits_of_Lifecycle_Marketing\" >What Are the Benefits of Lifecycle Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Improve_the_Customer_Lifetime_Value\" >Improve the Customer Lifetime Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Grow_Sales_Through_Retention_and_Repeat_Business\" >Grow Sales Through Retention and Repeat Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Enhance_Your_Marketing_ROI\" >Enhance Your Marketing ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Your_Customers_Feel_Appreciated\" >Your Customers Feel Appreciated<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#What_Are_the_Customer_Lifecycle_Stages\" >What Are the Customer Lifecycle Stages?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#1_Awareness_Phase\" >1. Awareness Phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#2_Engagement_Phase\" >2. Engagement Phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#3_Evaluation_Phase\" >3. Evaluation Phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#4_Purchase_Phase\" >4. Purchase Phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#5_Post-Purchase_Phase\" >5. Post-Purchase Phase<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#6_Advocacy_Phase\" >6. Advocacy Phase<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#7_Great_Customer_Lifecycle_Marketing_Strategies\" >7 Great Customer Lifecycle Marketing Strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Build_Awareness_for_Your_Brand\" >Build Awareness for Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Engage_Your_Registered_Users\" >Engage Your Registered Users&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Incentivize_Your_First-Time_Customers\" >Incentivize Your First-Time Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Build_a_Loyalty_Program\" >Build a Loyalty Program&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Risk-of-churn_Customers\" >Risk-of-churn Customers&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Create_Win-back_Campaigns\" >Create Win-back Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#Treat_Your_Reactivated_Customers\" >Treat Your Reactivated Customers&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-marketing-strategies\/#EngageBay_An_Effective_and_Affordable_Lifecycle_Marketing_Tool\" >EngageBay: An Effective and Affordable Lifecycle Marketing Tool<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Lifecycle_Marketing\"><\/span><span style=\"font-weight: 400;\">What Is Lifecycle Marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A customer lifecycle refers to a journey of discovering a product or brand to becoming a loyal customer and eventually stop buying from the brand altogether.<\/p>\n<p>Customer lifecycle marketing (CLM) is the attempt to stop customers from reaching the end of their buyer\u2019s journey and make them keep coming back for more. After all, why would you want to lose a customer?<\/p>\n<p>The farther they are in the lifecycle journey, the more valuable they are \u2014 the customer lifetime value (CLV) increases.<\/p>\n<p><strong>For businesses to win at customer retention or <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">customer lifecycle management<\/a>, they must engage with leads, prospects, and customers differently.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Every customer requires a different marketing and sales approach, depending on their current place in the life cycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lifecycle marketing refers to the <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategies<\/a> designed with these problems and their solutions in mind.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your lifecycle marketing strategy with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to improve engagement and conversions.<\/span><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_of_Lifecycle_Marketing\"><\/span><span style=\"font-weight: 400;\">What Are the Benefits of Lifecycle Marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your business needs a customer lifecycle marketing strategy that can create an impact on the bottom line.<\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the many benefits of lifecycle marketing:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improve_the_Customer_Lifetime_Value\"><\/span><span style=\"font-weight: 400;\">Improve the Customer Lifetime Value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One major mistake you are probably making is assuming that the customer\u2019s value<span style=\"font-weight: 400;\"> ends after they make a purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must instead account for the total value of the customer over their lifetime of doing business with you.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say a customer purchases a baby product from your brand worth $20.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you manage to build a relationship with the customer and they come back five times a year, the customer is worth more than $500 over five years with an average spend of $20 each time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The customer lifecycle of every business can be different. For instance, Starbucks has a very short customer lifecycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with every purchase, they set up the customer to come back soon after. That\u2019s how they increase the customer lifetime value (CLV).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an interesting infographic that explains<\/span><a href=\"https:\/\/neilpatel.com\/blog\/how-to-calculate-lifetime-value\/\"> <span style=\"font-weight: 400;\">how Starbucks calculates its CLV.<\/span><\/a><\/p>\n<figure style=\"width: 611px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2011\/08\/ltv-sm.jpg\"><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2011\/08\/ltv-sm.jpg\" alt=\"How To Calculate Customer Lifetime Value\" width=\"611\" height=\"2606\"><\/a><figcaption class=\"wp-caption-text\">Source: Neil Patel<\/figcaption><\/figure>\n<p>The goal is to turn loyal customers into brand ambassadors to drive word of mouth, which brings in more business.<\/p>\n<p><span style=\"font-weight: 400;\">Additionally, <strong>knowing your customer lifetime value tells you how much you should invest in a customer<\/strong>.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Grow_Sales_Through_Retention_and_Repeat_Business\"><\/span><span style=\"font-weight: 400;\">Grow Sales Through Retention and Repeat Business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s surprising to see that only a handful of companies actually bother about investing in a <\/span>customer retention strategy.<\/p>\n<p>They don\u2019t realize that if they focused on the other half of the customer lifecycle, they would see significant financial growth.<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at these stats first.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have a<\/span><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\"> <span style=\"font-weight: 400;\">60% to 70% chance of selling to an existing customer<\/span><\/a><span style=\"font-weight: 400;\"> compared to only a 5% to 20% chance of selling to a new customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acquiring a<\/span><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\"> <span style=\"font-weight: 400;\">new customer costs five to 25 times<\/span><\/a><span style=\"font-weight: 400;\"> more than retaining an existing customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repeat customers spend an average of 67% more than new customers (Bain).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focusing on customer retention can <\/span><b>improve your conversion rate<\/b><span style=\"font-weight: 400;\"> and save a lot of money.&nbsp;<\/span><\/p>\n<p>This means you must engage with your buyers throughout their buying journey and convert them into loyal brand advocates <span style=\"font-weight: 400;\">of more than one product.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enhance_Your_Marketing_ROI\"><\/span><span style=\"font-weight: 400;\">Enhance Your Marketing ROI<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You might be getting your name out there in the market, but unless you focus on the buying journey, you\u2019ll have a hard time moving your customer downwards in the funnel to make them come back and keep buying from you.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most brands put all their marketing efforts on customer acquisition, thinking this would help them achieve the highest ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies end up spending twice the amount on marketing to new customers than to existing ones.&nbsp;<\/span><\/p>\n<p><strong>With customer lifecycle marketing, you can spend less on marketing and still get higher returns on every investment.<\/strong><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Discover the most effective customer management strategies that will transform your business in our <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\" data-wpel-link=\"internal\">detailed article<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4c8.svg\" alt=\"\ud83d\udcc8\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_Customers_Feel_Appreciated\"><\/span><span style=\"font-weight: 400;\">Your Customers Feel Appreciated<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you know why a customer stops buying from a company?<\/span><a href=\"https:\/\/nudgemarketing.com\/i-was-thinking-of-you\/\"> <span style=\"font-weight: 400;\">63% of the time<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s because they felt undervalued or neglected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you tailor your marketing efforts for each customer, they feel valued and trusted.&nbsp;<\/span><\/p>\n<p>Lifecycle marketing strategies<span style=\"font-weight: 400;\"> ensure that your business always conveys to every customer how much they mean, how valued they are.&nbsp;<\/span><\/p>\n<p><strong>This kind of messaging through various <a href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-tools\/\">marketing platforms<\/a> helps retain customers over many years.<\/strong><\/p>\n<p>\ud83d\udc49<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Take your lifecycle marketing to the next level with our comprehensive guide on the best software available! \ud83d\udcc8&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Take your lifecycle marketing to the next level with our comprehensive guide on the <a href=\"https:\/\/www.engagebay.com\/blog\/lifecycle-marketing-software\/\">best software available<\/a>!<\/em> \ud83d\udcc8<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Customer_Lifecycle_Stages\"><\/span><span style=\"font-weight: 400;\">What Are the Customer Lifecycle Stages?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You will have different lifecycle model variations based on the type of industry.&nbsp;<\/span><\/p>\n<p>However, every customer lifecycle stage follows the same concept of engaging and re-engaging users to build loyal brand advocates<span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the six lifecycle stages.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Awareness_Phase\"><\/span><span style=\"font-weight: 400;\">1. Awareness Phase<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Awareness is the first stage of the <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-funnel-guide\/\">marketing funnel<\/a> where marketers focus on targeting new customers.&nbsp;<\/span><\/p>\n<p>While this stage is undoubtedly important, you don\u2019t want to focus so much on the awareness phase that customers don\u2019t feel valued throughout the rest of the journey.<\/p>\n<p><span style=\"font-weight: 400;\">If you are a newly established brand, active promotion through social media and other online channels will give a good understanding of what you have to offer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Engagement_Phase\"><\/span><span style=\"font-weight: 400;\">2. Engagement Phase<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the engagement stage of the funnel, your leads and audiences know about your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They will consider buying it, but they want to know more about your offerings before deciding.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a customer might know what a grind mixer is. But they would like to compare the pricing and features of the product with a similarly priced product from another brand before they decide to buy one.<\/span><\/p>\n<p>Engagement marketing is all about informing prospects about the qualities, benefits, and experience of using your product.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Uncover the secrets of successful marketing with our in-depth guide to the <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">best powerful strategies<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4bc.svg\" alt=\"\ud83d\udcbc\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Evaluation_Phase\"><\/span><span style=\"font-weight: 400;\">3. Evaluation Phase<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The evaluation stage is basically the bottom part of your <\/span>marketing funnel. Here, customers read reviews and check out different options before making a purchase.<\/p>\n<p>They want to confirm if your brand is the best choice.<\/p>\n<p>Winning in this phase involves niche marketing<span style=\"font-weight: 400;\"> strategies where you provide detailed information about your brand and nudge customers to purchase from your brand by helping them evaluate how your products or services are better than those of the competition.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Purchase_Phase\"><\/span><span style=\"font-weight: 400;\">4. Purchase Phase<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this stage, prospects know what they want to buy. That\u2019s why you should make it easy for them to know exactly what they need to do to make the purchase.&nbsp;<\/span><\/p>\n<p><strong>Insert clear call-to-action buttons like \u2018Buy here,\u2019 \u2018Add to cart,\u2019 or \u2018find me here.\u2019<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Research revealed that<\/span><a href=\"https:\/\/go.forrester.com\/blogs\/16-03-03-your_customers_dont_want_to_call_you_for_support\/\"> <span style=\"font-weight: 400;\">more than 50% of buyers<\/span><\/a><span style=\"font-weight: 400;\"> would abandon the purchase if they can\u2019t find quick answers to their questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">live chat<\/a> too. The real-time response can give your customers just the right guidance they need to make a buying decision.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Post-Purchase_Phase\"><\/span><span style=\"font-weight: 400;\">5. Post-Purchase Phase<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is one of the most critical <\/span>lifecycle marketing stages where brands struggle to balance doing too much and not enough.<\/p>\n<p><span style=\"font-weight: 400;\">Customers are often flooded with too many marketing messages, which start feeling like spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this phase, you must maintain a level of regular interaction that shows you are interested in building relationships and not just <a href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\">upselling or cross-selling<\/a> your products.&nbsp;<\/span><\/p>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span><\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"6_Advocacy_Phase\"><\/span><span style=\"font-weight: 400;\">6. Advocacy Phase<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As your customers develop loyalty to your brand, it\u2019s time to turn them into <\/span>brand advocates.<\/p>\n<p>Word-of-mouth marketing is one of the most powerful marketing strategies that drive sales.<\/p>\n<p><span style=\"font-weight: 400;\">One way is to communicate clearly with your customers and show that their feedback is valued.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When their opinions are heard, they tend to share them with others too \u2014 in the form of referrals, online reviews, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a>&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/bowling-alley-marketing-strategies\/\">Read also: 11 Bowling Alley Marketing Strategies For A New Spin<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Great_Customer_Lifecycle_Marketing_Strategies\"><\/span><span style=\"font-weight: 400;\">7 Great Customer Lifecycle Marketing Strategies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The main purpose of <\/span>lifecycle marketing is to foster customer loyalty and turn one-time buyers into lifelong customers.<\/p>\n<p>Brands need to understand that customers have different needs at different stages of their buying journey. To make the most of it, you need to create lifecycle marketing strategies that resonate with customers at different stages.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>While adding value at each stage, you should also focus on influencing emotion and behavior over the long term.<\/strong>&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at some of the lifecycle marketing strategies that you can implement.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_Awareness_for_Your_Brand\"><\/span><span style=\"font-weight: 400;\">Build Awareness for Your Brand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Generally, a mass-marketing strategy is one way to go about it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use both digital (blog posts, website, social media) and non-digital platforms (billboards, TV ads, etc.) to increase your outreach.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While targeting digital platforms, content is really important. Try to build SEO for relevant keywords to become easily searchable.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use guest posting or blogging to create a buzz for your brand.&nbsp;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Boost your marketing efforts with our free, <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Engage_Your_Registered_Users\"><\/span><span style=\"font-weight: 400;\">Engage Your Registered Users&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once a user has found your website or registered for it, you need to find ways to engage them. You can include a stronger CTA button that is more direct than in the awareness stage.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should <strong>draw customers to connect with your brand<\/strong> \u2014 understand your offerings, and nurture them to push them further into the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-stages\/\">sales pipeline<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can send out welcome emails once they sign up for your product demo. Then, you can keep sending them regular emails informing them about your product or service.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Incentivize_Your_First-Time_Customers\"><\/span><span style=\"font-weight: 400;\">Incentivize Your First-Time Customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The chances of first-time customers returning to make a second purchase are low. In contrast, a person who makes a second-time purchase is more likely to buy the third and fourth time.&nbsp;<\/span><\/p>\n<p>So the main challenge for brands is to entice customers to make a second purchase. At this lifecycle stage, <strong>provide valuable offers and tempt them to repeat a purchase<\/strong>. This will increase the chance of them becoming long-term loyal customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_a_Loyalty_Program\"><\/span><span style=\"font-weight: 400;\">Build a Loyalty Program&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have valuable customers in your post-purchase lifecycle stage, you need to keep them delighted.<\/p>\n<p>Offer personalized communication and highly relevant offers that will make them feel valued and appreciated.<\/p>\n<p>You can build a loyalty program<span style=\"font-weight: 400;\"> where they garner points for every purchase and can redeem it to buy products. You can segregate your highly-paid customers based on their loyalty points.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps reduce the churn rate.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Risk-of-churn_Customers\"><\/span><span style=\"font-weight: 400;\">Risk-of-churn Customers&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you know your customers are losing interest, you need to find ways to re-engage with them. Again, use personalized communication to help <\/span>retain customers<span style=\"font-weight: 400;\"> for the long term.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Win-back_Campaigns\"><\/span><span style=\"font-weight: 400;\">Create Win-back Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If there has been a long communication gap or customers haven\u2019t taken any action lately, the chances are that they have moved on.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can send out aggressive offers and promo codes based on their purchase history.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Treat_Your_Reactivated_Customers\"><\/span><span style=\"font-weight: 400;\">Treat Your Reactivated Customers&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Retention rates of reactivated customer<\/strong><span style=\"font-weight: 400;\"><strong>s are nearly at par with the first-timers<\/strong>. Thus, engage with them in the similar way you would do with first-time customers.&nbsp;<\/span><\/p>\n<p>At this lifecycle stage<span style=\"font-weight: 400;\">, send out exclusive bonuses and special treatment to retain them and turn them into active shoppers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"EngageBay_An_Effective_and_Affordable_Lifecycle_Marketing_Tool\"><\/span><span style=\"font-weight: 400;\">EngageBay: An Effective and Affordable Lifecycle Marketing Tool<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know the stages and benefits of lifecycle marketing, you need the right marketing tool to incorporate it right away.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/customer-journey-to-success\"><span style=\"font-weight: 400;\">Lifecycle marketing tools such as EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> allow you to map the life cycle for your customer segments and seamlessly manage thousands of contacts.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13795 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/customer-service-dashboard.png\" alt=\"customer dashboard\" width=\"732\" height=\"339\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/customer-service-dashboard.png 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/customer-service-dashboard-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/customer-service-dashboard-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/customer-service-dashboard-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/customer-service-dashboard-595xh.png 595w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Using EngageBay, you can easily:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Manage your brand and publish exciting information on social channels<\/li>\n<li style=\"font-weight: 400;\">Create stunning landing pages to convert strangers to interested leads<\/li>\n<li style=\"font-weight: 400;\">Interact in real-time with your visitors using its intuitive live chat software<\/li>\n<li style=\"font-weight: 400;\">Based on browsing behavior, display the right message at the right time<\/li>\n<li style=\"font-weight: 400;\">Run SMS and email broadcasts to engage with your users<\/li>\n<li style=\"font-weight: 400;\">Gain valuable insights into your customer behavior and data from the marketing campaign<\/li>\n<li style=\"font-weight: 400;\">Provide stellar customer support with its integrated customer support software to receive and store all the information.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that<\/span><a href=\"https:\/\/www.retentionscience.com\/blog\/customer-retention-should-outweigh-customer-acquisition\/#:~:text=Consider%20this%3A%20According%20to%20the,to%20be%20nurtured%20and%20cultivated.\"> <span style=\"font-weight: 400;\">about 80% of a company\u2019s future profits<\/span><\/a><span style=\"font-weight: 400;\"> come from just 20% of its existing customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, customer retention is critical for the growth of any business.&nbsp;<\/span><\/p>\n<p><strong>Improve your lifecycle marketing strategies, use the right tool, and engage your customers to keep them delighted.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">After all, every happy customer is a priceless asset.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Repeat customers are the holy grail for every business. Wouldn\u2019t you agree?&nbsp; Marketers who take a long-term view of their [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":14264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[2696,5944,5945,52,5212],"class_list":["post-14040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-customer-lifecycle-stages","tag-lifecycle-marketing","tag-lifecycle-marketing-strategies","tag-marketing-automation","tag-marketing-tool"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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