{"id":14048,"date":"2021-08-04T14:01:19","date_gmt":"2021-08-04T14:01:19","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=14048"},"modified":"2025-04-04T09:55:03","modified_gmt":"2025-04-04T09:55:03","slug":"free-marketing-software","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/","title":{"rendered":"6 Free Marketing Software Marketers Must Try Today"},"content":{"rendered":"<p>With over 600 million businesses registered across the globe, you have to wonder \u2013 what makes a business work?<\/p>\n<p>As important as the product is, marketing is what makes the difference.<\/p>\n<p>However, small businesses struggle to compete with the big players in marketing, given the financial constraints.<\/p>\n<p>That\u2019s why there are so many\u00a0<strong>digital marketing tools<\/strong> available today,\u00a0and these can help you bring more traffic to your website and social media pages.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p>In this blog post, we\u2019ll tell you about the <strong>six best free marketing software<\/strong> that all marketers must try, especially if they own or work for a small business.<\/p>\n<p>But first \u2026<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#What_is_a_Marketing_Software\" >What is a Marketing Software?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Key_Reasons_to_Use_Marketing_Software\" >Key Reasons to Use Marketing Software<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#1_Do_it_all_from_one_place\" >#1. Do it all from one place<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#2_Cut_down_on_marketing_costs\" >#2. Cut down on marketing costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#3_Save_hours_every_day\" >#3. Save hours every day<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#4_Improve_customer_engagement\" >#4. Improve customer engagement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#6_of_the_Best_Free_Marketing_Software\" >6 of the Best Free Marketing Software<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#1_Free_CRM_Software\" >#1. Free CRM Software<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Pros\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cons\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cost\" >Cost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#2_Free_Project_Management_Software\" >#2. Free Project Management Software<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Pros-2\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cons-2\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cost-2\" >Cost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#3_Free_Social_Media_Marketing_Software\" >#3. Free Social Media Marketing Software<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Pros-3\" >Pros\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cons-3\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cost-3\" >Cost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#4_Free_SEO_Marketing_Software\" >#4. Free SEO Marketing Software<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Pros-4\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cons-4\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cost-4\" >Cost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#5_Free_Content_Marketing_Software\" >#5. Free Content Marketing Software<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Pros-5\" >Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cons-5\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cost-5\" >Cost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#6_Free_Conference_Calls_Software\" >#6. Free Conference Calls Software<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Pros-6\" >Pros\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cons-6\" >Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Cost-6\" >Cost<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Marketing_Software\"><\/span><strong>What is a Marketing Software?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you know that every $1 spent on <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> can give you $42 in returns?<\/p>\n<p><a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\">Research<\/a> also shows that the same amount spent on conventional marketing would get only <strong>$14<\/strong> in return.<\/p>\n<p>These figures clearly make today\u2019s marketers prefer email marketing over other routes.<\/p>\n<p>But if you were to type out every marketing campaign and later personalize it for each customer on your <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">email campaign<\/a> list, you\u2019d exhaust too much of your capital and time.<\/p>\n<p>It is much better to use marketing software.<\/p>\n<p>A <strong>marketing software<\/strong> is any software application that helps reduce the manual labor that goes into marketing processes.<\/p>\n<p>This can be email marketing like drip email campaigns or <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequences<\/a>, or social media marketing like keeping track of all <strong>social media engagement<\/strong> and responding to comments on Facebook, Instagram and LinkedIn right away, all from one dashboard.<\/p>\n<p>Digital marketing consists of:<\/p>\n<ul>\n<li>Email marketing<\/li>\n<li>Social media marketing<\/li>\n<li>SEO<\/li>\n<li>Landing pages<\/li>\n<li>PPC advertising<\/li>\n<li>Content marketing<\/li>\n<li>Influencer marketing<\/li>\n<\/ul>\n<p><strong>The best marketing software<\/strong>\u00a0can help you do all of it.<\/p>\n<p>They can be a boon if you are looking at ways to <strong>maximize your social media engagement<\/strong>, your ROI on ads, your <a href=\"https:\/\/www.engagebay.com\/blog\/email-blast\/\">email click rates,<\/a> and your audience response to online surveys.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Reasons_to_Use_Marketing_Software\"><\/span><strong>Key Reasons to Use Marketing Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Do_it_all_from_one_place\"><\/span><strong>#1. Do it all from one place<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing requires a lot of time and effort, and until now companies used a dozen tools or more for their marketing operations.<\/p>\n<p>Thankfully, the market today has options that can take care of most, if not all marketing needs in one place.<\/p>\n<p>A <strong><a href=\"https:\/\/www.engagebay.com\/customer-journey-to-success\">unified CRM<\/a> (customer relationship management)<\/strong> software can help you engage with customers easily and automate a lot of routine tasks, such as sending <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">welcome emails<\/a> or responding to common queries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Cut_down_on_marketing_costs\"><\/span><strong>#2. Cut down on marketing costs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing software can help you reduce costs significantly, in at least two broad ways.<\/p>\n<p>The first is by saving on overhead costs, as the software does a lot of the heavy lifting for you.<\/p>\n<p>A small team can do wonders at digital marketing with a <strong><a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">powerful marketing<\/a> software<\/strong> while a large time depending on human intelligence alone will struggle to compete.<\/p>\n<p>The second is by removing the element of human error and guesswork.<\/p>\n<p>Marketing software can show you exactly where you stand in terms of sales progress, email ROI, social media engagement, and even your <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-tips\/\">customer service<\/a> satisfaction levels.<\/p>\n<p>This way, you <strong>don\u2019t waste time and money<\/strong> on guessing the next steps. The software guides you in every right direction.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Save_hours_every_day\"><\/span><strong>#3. Save hours every day<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing software come with automation features, which include sending email reminders, personalizing your emails and landing pages, and even <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">A\/B testing<\/a> the elements of your emails and landing pages.<\/p>\n<p>You can save hours every day and let the software do most of the work for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Improve_customer_engagement\"><\/span><strong>#4. Improve customer engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With tools such as <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">Live Chat<\/a>, help desk, knowledge base, customer support groups and tickets, autoresponders, and social media monitoring, <strong>marketing software can help<\/strong> you improve your <a href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-strategies\/\">customer engagement<\/a> substantially.<\/p>\n<p>Every business needs a customer engagement boost, and a powerful, <strong>integrated marketing software<\/strong> can help you do just that, and in very little time.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"6_of_the_Best_Free_Marketing_Software\"><\/span><strong>6 of the Best Free Marketing Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s a plethora of marketing software out there, so we\u2019ve made a simple list without any rank or order for you to go through.<\/p>\n<p>We\u2019ve listed the key <a href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-tools\/\">types of marketing software<\/a> and one recommendation for each type, so have a look and choose your pick:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Free_CRM_Software\"><\/span><strong>#1. Free CRM Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <strong>Customer Relationship Management (CRM) software<\/strong> is a must-have for any business today, as customer expectations continue to rise.<\/p>\n<p>There are a lot of options in this space too, but most can get costly. You can usually avail a limited period trial of 14 days or a month at most, but then you\u2019d have to pay quite a bit.<\/p>\n<p>CRMs are important because they pack in key marketing features like <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, sales automation, email campaigns, performance reporting, and pipeline visualization.<\/p>\n<p>More importantly, a <strong><a href=\"https:\/\/www.engagebay.com\/products\/crm\">free CRM software<\/a> s<\/strong>hould give you access to Live Chat, Help Desk, and Knowledge Base, so that your customers can engage with your brand easily without wasting much of their time.<\/p>\n<p>More than <strong>29,500 businesses<\/strong> around the world have trusted <strong><a href=\"https:\/\/www.engagebay.com\">EngageBay<\/a><\/strong> for all these features and more.<\/p>\n<p>In fact, <a href=\"https:\/\/sourceforge.net\/software\/product\/EngageBay\/\">SourceForge<\/a> recently awarded EngageBay as a Top Performer in its category.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8785 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/engagebay.png\" alt=\"engagebay\" width=\"733\" height=\"387\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/engagebay.png 733w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/engagebay-300x158.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/engagebay-595xh.png 595w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros\"><\/span><strong>Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Store unlimited contacts:<\/strong> EngageBay is among very few CRM software that allow you to add unlimited contacts for your marketing campaigns.<\/li>\n<li><strong>Marketing automation:<\/strong> The software saves hours by automating repetitive and bulk tasks like <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">sending emails<\/a>, SMS, newsletters, quick responses, product offers and more to your target audience.<\/li>\n<li><strong>Live Chat:<\/strong> EngageBay comes with live chat support, so your customers can get their queries resolved by a bot or escalate the issue to a customer service rep.<\/li>\n<li><strong>Appointment scheduling:<\/strong> It also helps customers schedule demos, calls, and more, via an in-built calendar planner, where they can see all your up-to-date free slots.<\/li>\n<li><strong>Highly affordable one<\/strong>-stop solution for all your CRM needs.<\/li>\n<li>Seamless integration with third-party tools like Zapier, Mandrill, DocuSign, Plivo, and more.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons\"><\/span><strong>Cons <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Since it is a relatively new product, it doesn\u2019t have as many third-party <a href=\"https:\/\/www.engagebay.com\/integrations\/\">integrations<\/a> as a large CRM brand can offer.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cost\"><\/span><strong>Cost <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>EngageBay offers a free-forever, <strong>all-in-one CRM software<\/strong>.<\/li>\n<li>The free plan offers myriad features but has a limitation of 500 contacts.<\/li>\n<li>Paid plans begin at<strong> $8.99<\/strong> per user per month.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Free_Project_Management_Software\"><\/span><strong>#2. Free Project Management Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Project management software helps in <strong>building synergy between departments<\/strong> while also streamlining tasks on an individual level.<\/p>\n<p>Each project gets managed on a pipeline with visual checkpoints. This not only ensures transparency and better productivity, but helps keep everyone on the same page.<\/p>\n<p>If you need a <strong>free marketing tool<\/strong> that can help in effective project management, we recommend <a href=\"https:\/\/www.proofhub.com\/\">ProofHub<\/a>.<\/p>\n<p>ProofHub is a premium software that helps team leaders assign tasks, manage their colleagues and clients, and get a <a href=\"https:\/\/www.engagebay.com\/crm\/360-degree-customer-view\">360-degree view<\/a> of all business activities.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12718 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/proofhub.png\" alt=\"proofhub\" width=\"968\" height=\"361\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/proofhub.png 968w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/proofhub-300x112.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/proofhub-768x286.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/02\/proofhub-595xh.png 595w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-2\"><\/span><strong>Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Easy to use mobile app<\/li>\n<li>Affordable software, no per-user fee<\/li>\n<li>Useful in proofing with markup tools and simple layout<\/li>\n<li>Offers great tools and features like Kankan boards, Gantt chart, custom workflows, and reports<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-2\"><\/span><strong>Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Not useful for large projects<\/li>\n<li>Does not allow all the notifications<\/li>\n<li>Requires a developed interface<\/li>\n<li>Limits the per task programs<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cost-2\"><\/span><strong>Cost <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>ProofHub offers a 14-day free trial with all the key features.<\/li>\n<li>Pricing starts at <strong>$50 per month<\/strong> if billed monthly.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Free_Social_Media_Marketing_Software\"><\/span><strong>#3. Free Social Media Marketing Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In today\u2019s day and age, when everyone is on social media, a new marketing style has gained traction.<\/p>\n<p>Social media marketing helps brands reach out to their <strong>prospective customers<\/strong> on a more personal level via Facebook, Twitter, Instagram, and more.<\/p>\n<p>Not only is this marketing style more engaging, it also helps establish the brand as a business with strong online presence.<\/p>\n<p>A great free marketing software for social media would be <strong><a href=\"https:\/\/www.hootsuite.com\/\">Hootsuite<\/a><\/strong>.<\/p>\n<p>Hootsuite offers <strong>social media marketing solutions<\/strong> for brands by helping them schedule posts, find ready-made templates, and get real-time performance reports on campaigns.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9060 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/06\/hootsuite.png\" alt=\"hootsuite\" width=\"900\" height=\"500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/06\/hootsuite.png 900w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/06\/hootsuite-300x167.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/06\/hootsuite-768x427.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/06\/hootsuite-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-3\"><\/span><strong>Pros\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>24*7 support<\/li>\n<li>Improves ROI<\/li>\n<li>Automated monitoring<\/li>\n<li>Time saving tool<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-3\"><\/span><strong>Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Complex for beginners<\/li>\n<li>Expensive<\/li>\n<li>Poor data user interface<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cost-3\"><\/span><strong>Cost <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Hootsuite offers a 30-day free trial.<\/li>\n<li>The paid plans start at about <strong>$17<\/strong> per month billed annually, for one user.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Free_SEO_Marketing_Software\"><\/span><strong>#4. Free SEO Marketing Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you struggling with your search engine rankings? Need more organic traffic?<\/p>\n<p>SEO marketing software can help in growing your ranks on search engines like Bing, Yahoo, Google, and more.<\/p>\n<p><strong>One effective tool in SEO marketing<\/strong> is <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Ubersuggest<\/a>.<\/p>\n<p>Ubersuggest an SEO tool specializing in generating keywords. It also provides alerts and analytics about your website and how your blogs are performing.<\/p>\n<p>Apart from a ranking perspective, the software helps boost your content readability, originality, grammar, and research.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14051 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/ubersuggest.png\" alt=\"ubersuggest\" width=\"850\" height=\"500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/ubersuggest.png 850w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/ubersuggest-300x176.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/ubersuggest-768x452.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/ubersuggest-595xh.png 595w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-4\"><\/span><strong>Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Provides a bunch of keyword ideas<\/li>\n<li>Uses location and recommends operative words suitable for your area<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-4\"><\/span><strong>Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Limited usage for free users<\/li>\n<li>Not available as an app<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cost-4\"><\/span><strong>Cost <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ubersuggest has a 7-day free trial.<\/p>\n<p>Pricing starts at<strong> $12<\/strong> per month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Free_Content_Marketing_Software\"><\/span><strong>#5. Free Content Marketing Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-platforms\/\">Content marketing tools<\/a> <strong>help in creating attractive content<\/strong> for various platforms.<\/p>\n<p>They do so by enriching the language of the content.<\/p>\n<p><a href=\"https:\/\/hemingwayapp.com\/\">Hemingway<\/a> Editor is an old and renowned free marketing software, which can help you figure out where your English writing skills lack and how to write better.<\/p>\n<p>It has various colored mark-ups to indicate better synonyms, syntax errors, helpful tips, and more to improve your content.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14052 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/hemingway.png\" alt=\"hemingway\" width=\"440\" height=\"180\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/hemingway.png 440w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/hemingway-300x123.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-5\"><\/span><strong>Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Simple to use<\/li>\n<li>Can be used offline<\/li>\n<li>Mobile-friendly<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-5\"><\/span><strong>Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Doesn\u2019t have enough formatting options<\/li>\n<li>Not recommended for long scripts<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cost-5\"><\/span><strong>Cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Hemingway Editor website is always free to use.<\/li>\n<li>Hemingway Editor app costs $19.99 for lifetime access.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Free_Conference_Calls_Software\"><\/span><strong>#6. Free Conference Calls Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a business owner, you might need a software that <strong>makes inbound and outbound sales communications<\/strong> easy online.<\/p>\n<p>One such free marketing software is <a href=\"https:\/\/www.dialpad.com\/meetings\/\">UberConference<\/a>.<\/p>\n<p>UberConference has now become \u2018Dialpad Meetings\u2019, but it continues to serve businesses with a <a href=\"https:\/\/www.engagebay.com\/crm\/telephony-crm\">built-in calling<\/a>, free SMS tools, voicemail, and even fax!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14054 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/uberconference-logo.png\" alt=\"uberconference\" width=\"440\" height=\"180\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/uberconference-logo.png 440w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/uberconference-logo-300x123.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pros-6\"><\/span><strong>Pros\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Great picture quality<\/li>\n<li>Easy to use<\/li>\n<li>Consumes little data<\/li>\n<li>Voicemail transcription<\/li>\n<li>Custom greetings for calls<\/li>\n<li>CRM integrations<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cons-6\"><\/span><strong>Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>The free features have time limit restrictions<\/li>\n<li>Voice calls need improvements<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cost-6\"><\/span><strong>Cost <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Dialpad Meetings has a 14-day free trial.<\/li>\n<li>The pricing starts at $15 per month per user.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing is a smarter way of promoting your business and reaching out to a global audience.<\/p>\n<p>All the <strong>six free marketing software<\/strong> we have featured in this blog post can help you tremendously when it comes to improving your brand visibility and customer outreach.<\/p>\n<p>Marketing is a large and growing field of work, with new ways of marketing coming up every other day.<\/p>\n<p>Effective marketing, though, is about good planning and efficient strategy implementation, which obviously requires help from tech.<\/p>\n<p>A powerful free marketing software like <strong>EngageBay<\/strong> can do it all for you, and for <strong>less $1 a day<\/strong>!<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Maximize your marketing impact without breaking the bank \u2013 dive into our guide on the top 10 free marketing tools today! \ud83c\udf1f&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\">\ud83d\udc49<em>Maximize your marketing impact without breaking the bank \u2013 dive into our guide on the <a href=\"https:\/\/www.engagebay.com\/blog\/10-free-marketing-tools\/\">top 10 free marketing tools<\/a> today!<\/em> \ud83c\udf1f<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With over 600 million businesses registered across the globe, you have to wonder \u2013 what makes a business work? 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https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Six Free Marketing Software Marketers Must Try Today<\/title>\n<meta name=\"description\" content=\"In this article we\u2019ve listed 6 types of marketing software and one recommendation for each type, so have a look and choose your pick\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Free Marketing Software Marketers Must Try Today\" \/>\n<meta property=\"og:description\" content=\"In this article we\u2019ve listed 6 types of marketing software and one recommendation for each type, so have a look and choose your pick\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - 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