{"id":14160,"date":"2022-04-01T09:46:48","date_gmt":"2022-04-01T09:46:48","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=14160"},"modified":"2026-05-08T08:59:42","modified_gmt":"2026-05-08T08:59:42","slug":"introduction-email","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/introduction-email\/","title":{"rendered":"How to Write a Winning Introduction Email"},"content":{"rendered":"

Many companies spend considerable effort and time on building an email database, but spend very little energy maintaining it. <\/span><\/p>\n

If a prospect has allowed you entry into their inbox, you have to make sure that they don\u2019t revoke that permission. <\/span><\/p>\n

Once someone joins your subscriber list, you should focus your energy on making sure they stay there. This is where sending a welcome email helps. Think of it as your readers\u2019 first impression of your company\u2019s content.<\/span><\/p>\n

The average person receives about 120 emails daily<\/a>. Only 16.97% of people care to open the emails<\/a> they receive. To guarantee future opens of your emails, you need to get the first one right — the introduction email. <\/strong><\/p>\n

In today\u2019s post, we\u2019re going to break down the basics of an introduction email — what it is, why it\u2019s important, and how a great email introduction can help your overall marketing results. <\/span><\/p>\n

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