{"id":14291,"date":"2025-09-04T05:31:42","date_gmt":"2025-09-04T05:31:42","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=14291"},"modified":"2026-01-21T14:43:45","modified_gmt":"2026-01-21T14:43:45","slug":"what-is-restaurant-crm","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/","title":{"rendered":"What Is Restaurant CRM? Definition, Benefits, Examples &#038; Best Tools (2025)"},"content":{"rendered":"<p style=\"text-align: left;\">Are you a restaurant owner? Have you been struggling to grow your restaurant business?<\/p>\r\n<p>You&#8217;ve come to the right place.<\/p>\r\n<p>There are many restaurant CRM software available, and some of them can really help you grow your revenue.<\/p>\r\n<p>In this blog post, we&#8217;ll tell you about why you need restaurant CRM software, and how restaurant owners are already using CRMs.<\/p>\r\n<p><span style=\"font-weight: 400;\">With a powerful guest CRM software, you can easily personalize your marketing and the overall customer experience and roll out <strong>customer loyalty programs<\/strong> to keep guests coming back. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Restaurant loyalty CRMs can also help you improve employee and inventory management, and finally your bottom line.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Let&#8217;s learn more about <strong>restaurant CRM software<\/strong> and the top five options in the software market today.<\/span><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new 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class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#What_Is_CRM_for_Restaurants\" >What Is CRM for Restaurants?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Restaurant_CRM_vs_POS_vs_Reservations_vs_Loyalty_Whats_the_Difference\" >Restaurant CRM vs POS vs Reservations vs Loyalty: What\u2019s the Difference?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Do_Restaurants_Need_CRM_Software\" >Do Restaurants Need CRM Software?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#What_Are_the_Benefits_of_Using_Restaurant_CRM_Software\" >What Are the Benefits of Using Restaurant CRM Software?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Track_Customer_Behavior\" >Track Customer Behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Boost_Customer_Retention\" >Boost Customer Retention&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Get_Real-Time_Customer_Feedback\" >Get Real-Time Customer Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Run_Loyalty_Programs_Easily\" >Run Loyalty Programs Easily<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Automate_Your_Marketing_Emails\" >Automate Your Marketing Emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#5_Top_CRM_Software_for_Restaurants\" >5 Top CRM Software for Restaurants<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Food_Truck_or_Independent_Restaurant\" >Food Truck or Independent Restaurant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Multi-branch_Restaurant\" >Multi-branch Restaurant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Franchised_Chain\" >Franchised Chain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#1_EngageBay\" >1. EngageBay<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#What_Does_EngageBays_CRM_Include\" >What Does EngageBay&#8217;s CRM Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Summary\" >Summary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#2_ActiveCampaign\" >2. ActiveCampaign<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#What_Does_ActiveCampaigns_CRM_Include\" >What Does ActiveCampaign&#8217;s CRM Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Summary-2\" >Summary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#3_Pipedrive\" >3. Pipedrive<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#What_Does_Pipedrives_CRM_Include\" >What Does Pipedrive&#8217;s CRM Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Summary-3\" >Summary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#4_Keap\" >4. Keap<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#What_Does_Keaps_CRM_Include\" >What Does Keap&#8217;s CRM Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Summary-4\" >Summary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#5_Freshworks\" >5. Freshworks<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#What_Does_Freshworks_CRM_Include\" >What Does Freshworks&#8217; CRM Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Summary-5\" >Summary<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#Wrap_Up\" >Wrap Up&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<h2><span class=\"ez-toc-section\" id=\"What_Is_CRM_for_Restaurants\"><\/span><span style=\"color: #339966;\"><strong>What Is CRM for Restaurants?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><strong data-start=\"885\" data-end=\"903\">Restaurant CRM<\/strong> or R<strong>eservation CRM<\/strong> is software that centralizes guest data (POS, reservations, online orders) to personalize service, automate email\/SMS, and grow repeat visits.<\/p>\r\n<p><span style=\"font-weight: 400;\">A <strong>restaurant CRM software<\/strong>&nbsp;or customer relationship management software helps restaurant owners connect with customers and create a delightful experience.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It helps you maintain a centralized database of guest information, both for those who&#8217;ve dropped in and those who&#8217;ve ordered online.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Using this data, you can provide a personalized experience and build a long-term rapport with your customers \u2014 the most essential asset for any restaurant!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Whether you are in the quick-service restaurant (QSR) space or fine dining, the <strong>best restaurant CRM<\/strong> solutions can change how you engage with your customers.&nbsp;<\/span><\/p>\r\n<blockquote>\r\n<p><strong><a href=\"https:\/\/www.engagebay.com\/products\/crm\" target=\"_blank\" rel=\"noopener noreferrer\">EngageBay&#8217;s free CRM<\/a> <span style=\"color: #008000;\">gives you complete visibility into every detail of a customer in a single location.<\/span>&nbsp;<\/strong><\/p>\r\n<\/blockquote>\r\n<h3><span class=\"ez-toc-section\" id=\"Restaurant_CRM_vs_POS_vs_Reservations_vs_Loyalty_Whats_the_Difference\"><\/span><span style=\"color: #993300;\"><strong>Restaurant CRM vs POS vs Reservations vs Loyalty: What\u2019s the Difference?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Use this quick table to see what each system does and when you need a CRM to connect them.<img decoding=\"async\" class=\"alignnone size-large wp-image-76177\" style=\"font-size: 1.7em; font-style: inherit; font-weight: bold;\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-vs-pos-vs-reservations-vs-loyalty-1024x1024.jpg\" alt=\"Table comparing restaurant CRM vs POS vs reservations vs loyalty features\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-vs-pos-vs-reservations-vs-loyalty-1024x1024.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-vs-pos-vs-reservations-vs-loyalty-300x300.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-vs-pos-vs-reservations-vs-loyalty-150x150.jpg 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-vs-pos-vs-reservations-vs-loyalty-768x768.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-vs-pos-vs-reservations-vs-loyalty.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Do_Restaurants_Need_CRM_Software\"><\/span><strong><span style=\"color: #008000;\">Do Restaurants Need CRM Software?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Restaurateurs need to build a base of engaged and loyal customers who can&#8217;t wait to return.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In other words, managing your growing business goes above the capabilities of Excel spreadsheets.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you are wondering &#8212; <em><strong>&#8220;Why do I need restaurant CRMs anyway?&#8221;<\/strong><\/em>, the answer is simple: to streamline your day-to-day operations, gain full control over <a href=\"https:\/\/restaurant.org\/education-and-resources\/resource-library\/restaurateurs-use-tech-to-manage-inventory%2C-save-money\/\">inventory management software<\/a>, ace your customer relationships, easily monitor your employee performance, and much more. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In fact, <strong>restaurant CRM software<\/strong> is a <strong>top must-have business solution<\/strong> for restaurants.<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><span style=\"color: #008000;\"><strong><em data-start=\"1414\" data-end=\"1537\">Diners come back when experiences feel personal \u2014 operators say personalization at scale is a top challenge a CRM solves.<\/em><\/strong><\/span> (<strong><span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" href=\"https:\/\/sevenrooms.com\/blog\/what-is-a-restaurant-crm-and-how-can-it-help-boost-your-restaurants-profits\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">SevenRooms<\/span><\/span><\/span><\/a>)<\/span><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<p><span style=\"font-weight: 400;\">With a powerful CRM system at hand to sync all guest data, <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">marketing campaigns<\/a>, inventory information, and employee performance ratings, <strong>your restaurant will become far more competitive<\/strong> and beat the competition with little effort.&nbsp;<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/law-firm-crm-guide\/\">Related Blog: Law Firm CRM: Why Every Lawyer Needs One? The Complete Guide<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_of_Using_Restaurant_CRM_Software\"><\/span><strong><span style=\"color: #339966;\">What Are the Benefits of Using Restaurant CRM Software?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Information is a powerful tool, and solutions like CRM can be easily plugged into your <a href=\"https:\/\/posapt.au\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">point-of-sale<\/a> (POS) system.&nbsp;<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-76172 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-data-flow-683x1024.png\" alt=\"Data flow: POS + online orders + reservations \u2192 CRM guest profiles \u2192 segments \u2192 email\/SMS \u2192 loyalty \u2192 repeat visits.\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-data-flow-683x1024.png 683w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-data-flow-200x300.png 200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-data-flow-768x1152.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-data-flow.png 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">This way, it takes just a click in your restaurant CRM system to access your guest information, allowing you to <strong>deliver a personalized and intuitive customer experience<\/strong>.&nbsp;<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><em><strong><span style=\"color: #008000;\">Modern CRMs unify guest data from POS, online orders, loyalty, and email to drive repeat orders.<\/span> (<span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" href=\"https:\/\/merchants.doordash.com\/en-us\/blog\/restaurant-crm\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">DoorDash Merchants<span style=\"color: #000000;\">)<\/span><\/span><\/span><\/span><\/a><\/span><\/span><\/strong><\/em><\/p>\r\n<\/blockquote>\r\n<p>Let&#8217;s look at some of the key benefits of using restaurant CRM software.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Track_Customer_Behavior\"><\/span><strong><span style=\"color: #993300;\">Track Customer Behavior<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">An <strong>integrated restaurant CRM<\/strong> provides you a massive amount of guest data that can be accessed at any time.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It captures information on customer behavior, such as previous visits, most preferred dishes, etc., that can be analyzed to uncover hidden patterns, trends, and customer preferences.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Knowing customer preferences enables you to run targeted campaigns with personalized offers based on their buying behavior.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">These data analyses can be available at your fingertips with a <a href=\"https:\/\/www.engagebay.com\/blog\/crm-integration\/\">CRM integrated<\/a> into your POS system, rendering it a POS-integrated CRM.&nbsp;<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Boost_Customer_Retention\"><\/span><strong><span style=\"color: #993300;\">Boost Customer Retention&nbsp;<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Good and bad restaurant experiences help make up your customers&#8217; minds about whether or not they are going to come back.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">A <strong>CRM for restaurants<\/strong> stores all the important information necessary to provide end-to-end offerings to your customer.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">With customer behavior analysis, you can find out your existing customer&#8217;s preferences, including their favorite dish, likes and dislikes, number of visit days, and more.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">As a restaurant owner, you can use this information to <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email\/\">show your guests some love in their inbox<\/a>, keeping them engaged with your business and curious about personal, limited-time offers.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Besides, retaining your existing customers is <a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers#:~:text=Depending%20on%20which%20study%20you,the%20one%20you%20have%20happy.\" target=\"_blank\" rel=\"noopener noreferrer\">five times less expensive than acquiring new ones<\/a>.&nbsp;<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Get_Real-Time_Customer_Feedback\"><\/span><strong><span style=\"color: #993300;\">Get Real-Time Customer Feedback<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">The competition in the restaurant business is extremely high. Thus, retaining customers becomes extremely important.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer engagement<\/a> is an essential aspect of creating a superior customer experience.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The best way to know what&#8217;s working for your customer \u2014 if they liked the dishes and the service \u2014 is by taking their feedback regularly.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Asking your customers their feedback makes them feel valued and gives you first-hand insights into your restaurant&#8217;s strengths and weaknesses.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you use a 360-degree restaurant CRM, it comes equipped with a customer feedback management tool. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This will enable you to collect feedback through online feedback forms, which can be embedded into your website or sent via SMS and emails.&nbsp;<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hotel-marketing-ideas\/\">Read also: 20 Hotel Marketing Ideas To Thrive In The Digital Age<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Run_Loyalty_Programs_Easily\"><\/span><strong><span style=\"color: #993300;\">Run Loyalty Programs Easily<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Loyalty programs are a great way to give your customers a reason to keep coming back.<\/span><br><iframe title=\"Automations in EngageBay\" src=\"https:\/\/www.youtube.com\/embed\/n3noW41XzZw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>Automations in EngageBay<\/strong><\/em><\/p>\r\n<p><span style=\"font-weight: 400;\">An advanced restaurant CRM solution comes equipped with features that enable you to run tailored loyalty programs. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Even the basic guest CRM for restaurants can provide the information needed to reward the most frequent and loyal visitors.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Using this tool, restaurants can easily craft their own birthday discounts, signup bonuses, and establish points redeem policy that entices the guests to come back time and time again.&nbsp;<\/span><\/p>\r\n<p><em><strong>Read also:<\/strong> <strong><a href=\"https:\/\/www.engagebay.com\/blog\/restaurant-business-plan\/\">How to Write Your Restaurant Business Plan<\/a><\/strong><\/em><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Automate_Your_Marketing_Emails\"><\/span><strong><span style=\"color: #993300;\">Automate Your Marketing Emails<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Even with a host of other options, the power of <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\"><strong>email marketing campaigns<\/strong><\/a> can&#8217;t be ignored.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/will-love-15-email-campaigns\/\">Email campaigns<\/a> allow you to engage with your regulars and potential guests alike.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">With the right CRM software, you can easily run drip email campaigns and automate them so that you have time to focus on other business tasks.<\/span><br><iframe title=\"Email Marketing Sequences in EngageBay\" src=\"https:\/\/www.youtube.com\/embed\/N0s4rv5789Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>Email Marketing Sequences in EngageBay<\/strong><\/em><\/p>\r\n<p><span style=\"font-weight: 400;\"><strong>CRM for restaurants<\/strong> also enable you to keep track of all the email campaign results \u2014 open rates, click-through rates, and other metrics that help you gauge the effectiveness of your marketing campaigns. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can improve your strategies based on those insights and earn more revenue.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Once you write a few different &#8216;Miss You&#8217; emails to re-engage your guests, you can let the CRM software do the rest. The CRM can even add and remove guests from the email lists based on their responses and personal attributes.&nbsp;<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">EngageBay&#8217;s email marketing tool<\/a> <span style=\"color: #008000;\">comes integrated with a free CRM system to run targeted, personalized campaigns. You can choose from dozens of customizable email templates, or create your own.&nbsp;<\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<p><em><strong>Related Blog: <a href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/\">Automotive CRM For Your Dealership: A Quick Guide (+ 5 Best Software)<\/a><\/strong><\/em><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"5_Top_CRM_Software_for_Restaurants\"><\/span><strong><span style=\"color: #339966;\">5 Top CRM Software for Restaurants<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">With hundreds of restaurant CRM software available in the market, it can be challenging to pick the right one.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">That&#8217;s why we have made a list of five <strong>top CRM software for restaurants<\/strong>. But before that, let&#8217;s understand what type of CRM buyer you are.&nbsp;<\/span><\/p>\r\n<p><strong>Here are the three types:&nbsp;<\/strong><\/p>\r\n<p><strong>Note:<\/strong><\/p>\r\n<ul>\r\n<li data-start=\"2647\" data-end=\"2722\">\r\n<p data-start=\"2649\" data-end=\"2722\"><em>Must-have integrations: <strong data-start=\"2673\" data-end=\"2720\">POS, reservations, online ordering, loyalty<\/strong><\/em><\/p>\r\n<\/li>\r\n<li data-start=\"2726\" data-end=\"2794\">\r\n<p data-start=\"2728\" data-end=\"2794\"><em><strong data-start=\"2728\" data-end=\"2751\">Guest profile depth<\/strong> (preferences, allergies, lifetime spend)<\/em><\/p>\r\n<\/li>\r\n<li data-start=\"2798\" data-end=\"2850\">\r\n<p data-start=\"2800\" data-end=\"2850\"><em><strong data-start=\"2800\" data-end=\"2813\">Messaging<\/strong>: built-in email\/SMS + segmentation<\/em><\/p>\r\n<\/li>\r\n<li data-start=\"2854\" data-end=\"2904\">\r\n<p data-start=\"2856\" data-end=\"2904\"><em><strong data-start=\"2856\" data-end=\"2887\">Data portability\/compliance<\/strong> (export, GDPR)<\/em><\/p>\r\n<\/li>\r\n<li data-start=\"2908\" data-end=\"3004\">\r\n<p data-start=\"2910\" data-end=\"3004\"><em><strong data-start=\"2910\" data-end=\"2925\">Pricing fit<\/strong> for outlet count and staff training time<\/em><\/p>\r\n<\/li>\r\n<\/ul>\r\n<h3><span class=\"ez-toc-section\" id=\"Food_Truck_or_Independent_Restaurant\"><\/span><strong><span style=\"color: #993300;\">Food Truck or Independent Restaurant<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">If you are running a single outlet and looking to gain a competitive edge with customer retention, you might benefit from a centralized customer information database.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Choose a CRM that has a well-organized contact database and enables you to run localized targeted marketing campaigns. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Maintaining constant communication with your customer will <a href=\"https:\/\/www.engagebay.com\/blog\/increasing-brand-awareness\/\">increase brand awareness<\/a>.&nbsp;<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-marketing-ideas\/\">Read also: Proven Restaurant Marketing Ideas for 2023<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Multi-branch_Restaurant\"><\/span><strong><span style=\"color: #993300;\">Multi-branch Restaurant<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Instead of having a separate CRM for every branch, an integrated system with a centralized platform can work well for multi-branch restaurants.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can then run integrated marketing campaigns and attract more footfalls.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Franchised_Chain\"><\/span><strong><span style=\"color: #993300;\">Franchised Chain<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Franchised restaurants try to create a global or national level presence by marketing online and establishing an excellent social media presence.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It allows them to interact with their customers directly and gain their trust.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Restaurant CRM software have <strong>social media and online marketing features<\/strong> that can help.<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-76174 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-evaluation-checklist.png\" alt=\"Checklist of evaluation criteria for restaurant CRM: integrations, guest data depth, messaging, data portability, pricing\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-evaluation-checklist.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-evaluation-checklist-200x300.png 200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-evaluation-checklist-683x1024.png 683w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/restaurant-crm-evaluation-checklist-768x1152.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s look at some great restaurant CRM software.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"1_EngageBay\"><\/span><strong><span style=\"color: #993300;\">1. <a style=\"color: #993300;\" href=\"https:\/\/www.engagebay.com\/products\/crm\" target=\"_blank\" rel=\"noopener noreferrer\">EngageBay<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">EngageBay offers a <strong>free CRM for restaurants<\/strong> to help restaurant owners grow meaningful relationships with their customers.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Trusted by over 30,000 customers worldwide, EngageBay is a popular and much-awarded CRM software that is recommended by top marketing influencers like <a href=\"https:\/\/neilpatel.com\/blog\/best-crm-software\/\">Neil Patel<\/a> and <a href=\"https:\/\/shanebarker.com\/blog\/engagebay-review\/\">Shane Barker<\/a>.<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-landing-page\/\">Read also: Tips And Examples To Craft The Perfect Restaurant Landing Page<\/a><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"What_Does_EngageBays_CRM_Include\"><\/span><span style=\"color: #666699;\">What Does EngageBay&#8217;s CRM Include?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">EngageBay <a href=\"https:\/\/www.engagebay.com\/products\/crm\">free CRM<\/a> offers a comprehensive suite of functionalities that allow you to run targeted, personalized campaigns for your guests.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">From collecting data about your diners to segmenting them based on various factors and providing complete visibility into your <a href=\"https:\/\/www.engagebay.com\/crm\/sales-pipeline\">sales pipeline<\/a>, EngageBay can do it all and more.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This integrated, all-in-one free CRM software can streamline and automate your business tasks so that you and your employees can focus more on strategy and a personal connect with customers rather than mundane or repetitive processes.&nbsp;<\/span><\/p>\r\n<p>&nbsp;<br><iframe title=\"EngageBay All-in-one CRM Demo\" src=\"https:\/\/www.youtube.com\/embed\/g6LQu3McO2Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p style=\"text-align: center;\"><em><strong>EngageBay All-in-one Marketing, Sales, and Service CRM (Product Demo)<\/strong><\/em><\/p>\r\n<p>Using EngageBay restaurant CRM, you can:<\/p>\r\n<p data-start=\"230\" data-end=\"458\"><strong data-start=\"230\" data-end=\"273\">Generate Restaurant Leads Automatically<\/strong><br data-start=\"273\" data-end=\"276\">Automate lead generation with built-in tools that pull in qualified prospects based on guest demographics and behaviors. No manual hunting\u2014just a steady flow of high-quality leads.<\/p>\r\n<p data-start=\"460\" data-end=\"696\"><strong data-start=\"460\" data-end=\"507\">Create Engaging Content for Your Restaurant<\/strong><br data-start=\"507\" data-end=\"510\">Plan and publish social campaigns from one dashboard. Share updates, run promotions, and grow your following across Facebook, Instagram, and Twitter\u2014all without juggling multiple apps.<\/p>\r\n<p data-start=\"698\" data-end=\"915\"><strong data-start=\"698\" data-end=\"732\">Increase Lead Conversion Rates<\/strong><br data-start=\"732\" data-end=\"735\">Set up automated emails and SMS like Welcome, Missed-You, or Win-Back campaigns triggered by form submissions or visits. Track engagement in real time to boost guest conversions.<\/p>\r\n<p data-start=\"917\" data-end=\"1120\"><strong data-start=\"917\" data-end=\"949\">Expand Your Business Avenues<\/strong><br data-start=\"949\" data-end=\"952\">Launch an online ordering store in minutes. Accept payments via credit card, PayPal, or cash on delivery, giving guests flexibility while opening new revenue streams.<\/p>\r\n<p data-start=\"1122\" data-end=\"1330\"><strong data-start=\"1122\" data-end=\"1159\">Track and Manage Restaurant Leads<\/strong><br data-start=\"1159\" data-end=\"1162\">Unify customer profiles with data on demographics, purchase history, preferences, and engagement. Access it instantly to personalize offers and nurture repeat visits.<\/p>\r\n<p data-start=\"1332\" data-end=\"1558\"><strong data-start=\"1332\" data-end=\"1367\">Track and Understand Your Sales<\/strong><br data-start=\"1367\" data-end=\"1370\">Monitor performance with easy-to-read reports on sales, revenue, expenses, and guest counts across any time frame. Compare trends, spot opportunities, and stay on top of business health.<\/p>\r\n<p data-start=\"1560\" data-end=\"1751\"><strong data-start=\"1560\" data-end=\"1588\">Stay on Top of Inventory<\/strong><br data-start=\"1588\" data-end=\"1591\">Visual dashboards show real-time inventory levels, costs, and turnover. Get instant clarity on what\u2019s selling, where you\u2019re overspending, and when to reorder.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13793 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/EB-crm-bg-1.gif\" alt=\"crm\" width=\"1366\" height=\"656\"><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Summary\"><\/span><span style=\"color: #666699;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">EngageBay&#8217;s free CRM is a great software to grow your business. <\/span><span style=\"font-weight: 400;\">It can easily integrate with your POS system and offers reliable customer support. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you are using other popular business apps and don&#8217;t wish to stop, you can <a href=\"https:\/\/www.engagebay.com\/integrations\/\">integrate EngageBay<\/a> with them as well.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"2_ActiveCampaign\"><\/span><strong><span style=\"color: #993300;\">2. <a style=\"color: #993300;\" href=\"https:\/\/www.activecampaign.com\/sales-crm\" target=\"_blank\" rel=\"noopener noreferrer\">ActiveCampaign<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">ActiveCampaign is one of the <strong>top restaurant CRMs<\/strong> that offers dedicated solutions for different industries \u2014 eCommerce, B2B companies, and digital businesses.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It offers a combination of three automation tools \u2014 email marketing, marketing automation, and CRM.&nbsp;<\/span><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"What_Does_ActiveCampaigns_CRM_Include\"><\/span><span style=\"color: #666699;\">What Does ActiveCampaign&#8217;s CRM Include?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">ActiveCampaign enables its users to add sales and <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation-software\">marketing automation<\/a> to its CRM software.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The primary goal is to help its users focus on selling while it takes care of lead generation, scheduling calls, and other mundane tasks.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It helps with lead scoring to help prioritize your leads so that you can nurture the most engaged ones.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Its most popular plan is Professional Plan that starts at $129 per month for up to 500 contacts.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">From offering predictive content to split automation and attribution reporting, ActiveCampaign has created a niche for itself.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">At $129, you get one-on-one <a href=\"https:\/\/www.engagebay.com\/blog\/customer-onboarding\/\">onboarding<\/a> support along with CXA strategy consultation.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">What sets it apart is that you can connect ActiveCampaign to your Gmail account and manage all your sales communications directly from there.&nbsp;<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10169 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/activecampaign-new.png\" alt=\"activecampaign sales management software\" width=\"1165\" height=\"621\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/activecampaign-new.png 1165w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/activecampaign-new-300x160.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/activecampaign-new-1024x546.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/activecampaign-new-768x409.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/08\/activecampaign-new-595xh.png 595w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Summary-2\"><\/span><span style=\"color: #666699;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">With more than 850+ integrations, it surely can be a great choice for your <strong>restaurant CRM<\/strong>.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But unlike EngageBay, it can be on the pricey side if you have a small restaurant to run with budget constraints.&nbsp;<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-software-for-restaurants\/\">Read also: 8 Perfect Email Marketing Software For Restaurants<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"3_Pipedrive\"><\/span><strong><span style=\"color: #993300;\">3. <a style=\"color: #993300;\" href=\"https:\/\/www.pipedrive.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pipedrive<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Pipedrive is a robust sales management tool that has been reported as the <a href=\"https:\/\/www.engagebay.com\/blog\/easy-to-use-crm-small-business\/\">easiest-to-use CRM<\/a>.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It has also gained popularity for the easy migration of business data between your favorite apps and Pipedrive.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It is used by over 95,000 companies in 179 countries, with 1M tasks automated each week.&nbsp;&nbsp;<\/span><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"What_Does_Pipedrives_CRM_Include\"><\/span><span style=\"color: #666699;\">What Does Pipedrive&#8217;s CRM Include?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">When you sign up for Pipedrive&#8217;s CRM, its basic plan is for $12.50, and it offers customizable pipelines along with contact management.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Pipedrive claims to offer 24*7 customer support via email and chat.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It assures its users that the system is <a href=\"https:\/\/www.engagebay.com\/blog\/introducing-gdpr\/\">GDPR-compliant<\/a> to protect the privacy of your customers&#8217; information.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">When you upgrade to its higher-paid plans, you get extra features like group emailing, eSignatures, and others.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The only drawback is that it doesn&#8217;t allow Google Drive and OneDrive integration for its basic Essential plan.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You can add the LeadBooster add-on to your existing plan for $32.50 per company per month.&nbsp;<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12956 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-1.51.47-PM.png\" alt=\"Pipedrive marketing solution\" width=\"2778\" height=\"1128\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-1.51.47-PM.png 2778w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-1.51.47-PM-300x122.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-1.51.47-PM-1024x416.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-1.51.47-PM-768x312.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-1.51.47-PM-1536x624.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-1.51.47-PM-2048x832.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-1.51.47-PM-595xh.png 595w\" sizes=\"(max-width: 2778px) 100vw, 2778px\" \/><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Summary-3\"><\/span><span style=\"color: #666699;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">As a sales management tool, Pipeline is reasonably priced. However, it doesn&#8217;t offer telephone support even for its most expensive paid plans. EngageBay comes with a <a href=\"https:\/\/www.engagebay.com\/crm\/telephony-crm\">built-in telephony<\/a> that you don&#8217;t have to pay a penny more for.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"4_Keap\"><\/span><strong><span style=\"color: #993300;\">4. <a style=\"color: #993300;\" href=\"https:\/\/keap.com\/features\/client-management\" target=\"_blank\" rel=\"noopener noreferrer\">Keap<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Keap<\/span><span style=\"font-weight: 400;\">, formerly known as Infusionsoft, houses all your guest activity and communication in a single platform.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Keap has helped many entrepreneurs manage their businesses efficiently.&nbsp;<\/span><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"What_Does_Keaps_CRM_Include\"><\/span><span style=\"color: #666699;\">What Does Keap&#8217;s CRM Include?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Being one of the top <strong>CRM for restaurants<\/strong>, Keap is particularly famous for its customer support.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Aside from chat support, it also offers call support and has well-organized guides on its platform for easy training of new users.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Keap&#8217;s plan starts at $56 per month, and this is specifically designed for solopreneurs and new businesses.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Keap understands the importance of<a href=\"https:\/\/www.engagebay.com\/blog\/upsell-using-email-marketing\/\"><strong> email marketing for restaurants<\/strong><\/a>, and thus, it offers email tools to automate follow-up and close more deals.&nbsp;<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Furthermore, Keap offers a wide range of integrations with third-party apps to help expand its functionalities.&nbsp;<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12957 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Keap-CRM-for-Restaurants.png\" alt=\"Keap contacts management tool\" width=\"1952\" height=\"1327\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Keap-CRM-for-Restaurants.png 1952w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Keap-CRM-for-Restaurants-300x204.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Keap-CRM-for-Restaurants-1024x696.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Keap-CRM-for-Restaurants-768x522.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Keap-CRM-for-Restaurants-1536x1044.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Keap-CRM-for-Restaurants-595xh.png 595w\" sizes=\"(max-width: 1952px) 100vw, 1952px\" \/><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Summary-4\"><\/span><span style=\"color: #666699;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">While the Keap CRM Lite plan has nice basic tools, you&#8217;ll need its Max plan to access some essential advanced tools like lead scoring and <a href=\"https:\/\/www.engagebay.com\/marketing\/email-ab-testing\">A\/B email testing<\/a>.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This can be a drawback for small restaurants with a tight budget.<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/automation-in-restaurants\/\">Read also: Automation in Restaurants: How to Streamline Ordering<\/a><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"5_Freshworks\"><\/span><strong><span style=\"color: #993300;\">5. <a style=\"color: #993300;\" href=\"https:\/\/www.freshworks.com\/crm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freshworks<\/a><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Freshworks is one of the <strong>top CRM for restaurants<\/strong> that align your marketing and sales efforts.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Its smart, comprehensive solution aims to help restaurants discover the best leads and boost customer engagement.&nbsp;<\/span><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"What_Does_Freshworks_CRM_Include\"><\/span><span style=\"color: #666699;\">What Does Freshworks&#8217; CRM Include?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Powered by AI, Freshworks CRM is an intelligent marketing tool that analyzes every deal and helps you with the next best actions.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It helps create an accurate forecast useful in strategizing your campaigns.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">However, its forecast insights are only available with its Enterprise plan that starts at $69 per user per month, if paid annually.&nbsp;<\/span><\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12958 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-2.56.18-PM-1024x523.png\" alt=\"Freshworks marketing management solution\" width=\"1024\" height=\"523\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-2.56.18-PM-1024x523.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-2.56.18-PM-300x153.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-2.56.18-PM-768x392.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-2.56.18-PM-1536x784.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-2.56.18-PM-2048x1046.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/Screenshot-2021-05-12-at-2.56.18-PM-595xh.png 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h4><span class=\"ez-toc-section\" id=\"Summary-5\"><\/span><span style=\"color: #666699;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Freshworks can be a great option for restaurants that are just starting out, as it offers a free plan with 24*5 customer support.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But then, the free plan does not offer what the CRM does best: AI-based insights.&nbsp;<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/restaurant-schedule-template\/\">Read also: Craft a Winning Restaurant Schedule Template: Best Practices<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><strong><span style=\"color: #339966;\">Wrap Up&nbsp;<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Until recently, restaurant owners used spreadsheets for record-keeping. These were not enough as they only helped to track financials and basic inventory data.<\/p>\r\n<p>Further, restaurant owners also use a bunch of restaurant management software. For managing multiple restaurant operations, a restaurant business owner or manager may be shuttling between half a dozen software.<\/p>\r\n<p><strong>Restaurant CRM software has made things easier by helping restaurant owners deal with several demands at the same time.<\/strong> In this blog post, we have listed the best ones in the software marketplace today.<\/p>\r\n<p><strong>Of all these, EngageBay is the most comprehensive package, and <a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\">it comes free<\/a>.<\/strong> It can help you improve your restaurant revenues and customer service.<\/p>\r\n<p>From employee management to tracking restaurant and guest data, social media marketing, website chat, designing <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a> and popup forms &#8212; you can do everything from one simple cloud-based CRM solution.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">&gt;Try EngageBay&#8217;s Free Plan for up to 15 users here<\/span><\/a><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1756978450212\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">Frequently Asked Questions: What is Restaurant CRM?<\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1756978464387\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">1. What is a restaurant CRM?<\/strong>\r\n<p class=\"schema-faq-answer\">It\u2019s software that centralizes guest data\u2014from POS, reservations, and online orders\u2014so restaurants can personalize service, automate marketing, and drive repeat visits.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1756978496434\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">2. Restaurant CRM vs POS vs Reservations vs Loyalty\u2014what\u2019s the difference?<\/strong>\r\n<p class=\"schema-faq-answer\">A CRM unifies guest profiles, preferences, segmentation, and automation by pulling data from POS, reservations, and loyalty systems\u2014capabilities that POS or loyalty tools alone don\u2019t provide.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1756978522697\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">3. Why do restaurants need CRM software?<\/strong>\r\n<p class=\"schema-faq-answer\">Because spreadsheets and disjointed tools aren\u2019t scalable. CRM centralizes guest data, improves personalization, strengthens loyalty, simplifies operations, and enhances both inventory and employee management.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1756978547119\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">4. What are the core benefits of restaurant CRM software?<\/strong>\r\n<p class=\"schema-faq-answer\">It provides insights into guest behavior, boosts retention through personalized offers, collects real-time feedback, manages loyalty programs, and automates targeted email campaigns.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1756978569507\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>5. How does CRM automate marketing for restaurants?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">It enables drip campaigns like &#8220;Miss You&#8221; or &#8220;Birthday&#8221; emails, tracks engagement, and dynamically updates lists\u2014automating outreach based on guest behavior.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Are you a restaurant owner? Have you been struggling to grow your restaurant business? You&#8217;ve come to the right place. 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He has about 10 years of experience as a professional writer, including journalism, marketing content, copywriting, and SEO. He sleeps more than he reads, reads more than he writes, and writes more than he watches Netflix and Curiosity Stream. Please help him.","sameAs":["https:\/\/sharjeelwrites.wordpress.com\/","https:\/\/www.linkedin.com\/in\/sharjeel-ahmed-4711a274\/"],"knowsAbout":["The author specializes in content strategy","planning","and editing (quality)."],"knowsLanguage":["English","Hindi"],"jobTitle":"Content Manager","worksFor":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/author\/sharjeel\/"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#faq-question-1756978464387","position":2,"url":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#faq-question-1756978464387","name":"1. What is a restaurant CRM?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It\u2019s software that centralizes guest data\u2014from POS, reservations, and online orders\u2014so restaurants can personalize service, automate marketing, and drive repeat visits.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#faq-question-1756978496434","position":3,"url":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#faq-question-1756978496434","name":"2. Restaurant CRM vs POS vs Reservations vs Loyalty\u2014what\u2019s the difference?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A CRM unifies guest profiles, preferences, segmentation, and automation by pulling data from POS, reservations, and loyalty systems\u2014capabilities that POS or loyalty tools alone don\u2019t provide.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#faq-question-1756978522697","position":4,"url":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#faq-question-1756978522697","name":"3. Why do restaurants need CRM software?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Because spreadsheets and disjointed tools aren\u2019t scalable. CRM centralizes guest data, improves personalization, strengthens loyalty, simplifies operations, and enhances both inventory and employee management.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#faq-question-1756978547119","position":5,"url":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#faq-question-1756978547119","name":"4. What are the core benefits of restaurant CRM software?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It provides insights into guest behavior, boosts retention through personalized offers, collects real-time feedback, manages loyalty programs, and automates targeted email campaigns.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#faq-question-1756978569507","position":6,"url":"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/#faq-question-1756978569507","name":"5. How does CRM automate marketing for restaurants?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It enables drip campaigns like \"Miss You\" or \"Birthday\" emails, tracks engagement, and dynamically updates lists\u2014automating outreach based on guest behavior.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/14291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=14291"}],"version-history":[{"count":37,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/14291\/revisions"}],"predecessor-version":[{"id":78627,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/14291\/revisions\/78627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/35087"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=14291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=14291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=14291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}