{"id":14320,"date":"2021-08-16T11:38:29","date_gmt":"2021-08-16T11:38:29","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=14320"},"modified":"2026-01-13T17:24:29","modified_gmt":"2026-01-13T17:24:29","slug":"automotive-crm-guide","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/","title":{"rendered":"Automotive CRM For Your Dealership: A Quick Guide (+ 5 Best Software)"},"content":{"rendered":"<p>Thanks to technology, people like to shop from the comfort of their homes.<\/p>\n<p>Instead of strolling from one showroom to another, consumers today browse and compare their options online before buying a vehicle. Since selling remotely and online has become normal, auto dealers and automotive businesses have seen value in digitalizing their sales processes.<\/p>\n<p><strong>This is why you need automotive CRM software.<\/strong><\/p>\n<p>Using automotive CRM software<b>,<\/b> you can make the buying process really simple for your customers. This leads to customer delight, and that in turn <a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/\"><b>always leads to a revenue boost<\/b><\/a>.<\/p>\n<p><b>This blog post will help you understand why your business needs an automotive CRM software<\/b>, the benefits of using automobile CRM<b> software, <\/b>and how you can pick the best option for your business today.<\/p>\n<p>We\u2019ve done the research and shared the top 5 automotive CRM software here, so you need not put in any extra hours.<\/p>\n<p>Let\u2019s get started.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Whats_an_Automotive_CRM\" >What\u2019s an Automotive CRM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Why_Do_Car_Dealers_Need_CRM\" >Why Do Car Dealers Need CRM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Benefits_of_Automotive_CRM_Software\" >Benefits of Automotive CRM Software<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#1_Keep_Your_Contacts_and_Leads_Organized\" >1. Keep Your Contacts and Leads Organized<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#2_Win_at_Marketing_Management\" >2. Win at Marketing Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#3_Helps_With_Deal_Management\" >3. Helps With Deal Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#4_Establishes_a_Clear_Line_of_Communication\" >4. Establishes a Clear Line of Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#5_Maintains_Compliance\" >5. Maintains Compliance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Key_Features_of_Automotive_CRM\" >Key Features of Automotive CRM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Contact_Database\" >Contact Database<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Interaction_Tracking\" >Interaction Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Reporting\" >Reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Task_Management\" >Task Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Inventory_Management\" >Inventory Management<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Best_Automotive_CRM_for_the_Automobile_Industry\" >Best Automotive CRM for the Automobile Industry<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#1_EngageBay\" >1. EngageBay<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#What_Does_EngageBays_CRM_Include\" >What Does EngageBay\u2019s CRM Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Summary\" >Summary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#2_Salesforce\" >2. Salesforce<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#What_Does_Salesforce_Sales_Cloud_Include\" >What Does Salesforce Sales Cloud Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Summary-2\" >Summary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#3_Leadsquared\" >3. Leadsquared<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#What_Does_LeadSquares_CRM_Include\" >What Does LeadSquare\u2019s CRM Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Summary-3\" >Summary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#4_Freshworks_CRM\" >4. Freshworks CRM<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#What_Does_Freshworks_CRM_Include\" >What Does Freshworks\u2019 CRM Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Summary-4\" >Summary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#5_Zoho_CRM\" >5. Zoho CRM<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#What_Does_Zoho_CRM_Include\" >What Does Zoho CRM Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Summary-5\" >Summary<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/automotive-crm-guide\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Whats_an_Automotive_CRM\"><\/span>What\u2019s an Automotive CRM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An automotive CRM software, or customer relationship management software, is a suite of applications that integrates various aspects of your automobile business processes \u2014 including marketing, sales, and customer service \u2014 into a single platform.<\/p>\n<p>It is designed to cater to the unique buying journey of car customers.<\/p>\n<p>CRM for the automotive industry streamlines the sales processes to increase your overall operational efficiency, and accelerate sales.<\/p>\n<blockquote><p><a href=\"https:\/\/www.engagebay.com\/crm\/sales-crm\"><b>EngageBay Sales CRM software<\/b><\/a><b> captures every lead interaction and helps build strong customer relationships to convert more deals. <\/b><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13793 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/07\/EB-crm-bg-1.gif\" alt=\"CRM sales reports\" width=\"1366\" height=\"656\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_Car_Dealers_Need_CRM\"><\/span>Why Do Car Dealers Need CRM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Car dealers need CRM software because they must make great efforts to persuade customers to buy from them.<\/p>\n<p>Options are aplenty and <strong>your business can lag if you don\u2019t adopt cutting-edge technology today<\/strong>.<\/p>\n<p>With the right automotive dealer CRM software, you can earn the trust of thousands of potential customers, even though you may never have interacted with them before.<\/p>\n<p>You can do that by creating an omnichannel marketing strategy and interacting with your potential buyers across various touchpoints. Customers expect a frictionless sales experience and a CRM software can help deliver that consistently.<\/p>\n<p>And that\u2019s not all. <strong>Using an automotive CRM software can help you skyrocket your monthly sales figures.<\/strong><\/p>\n<p>Take a look at the many benefits of using automotive CRM software.<\/p>\n<p><em><strong>Read also: <a href=\"https:\/\/www.engagebay.com\/blog\/sales-tips-to-increase-sales\/\">Sales Tips to Boost Your Business<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Automotive_CRM_Software\"><\/span>Benefits of Automotive CRM Software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Automotive CRM software is a great way to help with lead management, deal management, marketing, and more.<\/p>\n<p>The automotive CRM system provides a well-organized means of managing the various aspects of an automotive dealership using one central, cloud-based and secure system.<\/p>\n<p>For auto repair businesses in particular, platforms like <a href=\"https:\/\/www.tekmetric.com\/feature\/crm-marketing\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Tekmetric&#8217;s powerful auto repair CRM solution<\/a> help streamline customer communication, automate marketing efforts, and build long-term relationships more efficiently.<\/p>\n<p>This allows automotive businesses to be as efficient as possible while also keeping track of customer data on individuals and groups.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Keep_Your_Contacts_and_Leads_Organized\"><\/span>1. Keep Your Contacts and Leads Organized<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Almost every company has created an omnichannel presence to reach out to a wide range of audiences.<\/p>\n<p>Thus, car dealers get leads from several platforms, including social media channels, website forms, online ads, offline ads, third-party lead providers, their OEMs, or just the old-fashioned walk-ins.<\/p>\n<p>An automotive CRM software stores all your customer data in one place.<\/p>\n<p>It also helps you understand which channel is generating the most leads. This way, your business can become much more efficient at lead management.<\/p>\n<blockquote><p><a href=\"https:\/\/www.engagebay.com\/crm\/contact-management-software\"><b>EngageBay\u2019s contact management software<\/b><\/a><b> empowers your sales team to have meaningful engagement with your prospects.<\/b><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"2_Win_at_Marketing_Management\"><\/span>2. Win at Marketing Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another significant advantage of the automotive CRM software is its ability to run targeted, personalized marketing campaigns across various channels.<\/p>\n<p>It segments users based on various factors, including demographics, buying behavior, and others.<\/p>\n<p>You can run <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">email campaigns<\/a> in an effective manner to generate and nurture your leads.<\/p>\n<p>Sales managers can also automate follow-up activities to maintain customer relationships post-sale.<\/p>\n<p>An automotive CRM software produces real-time data about lost sales, closed deals, marketing campaign results, customer satisfaction, customer query response rates, and much more.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12954 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/email-marketing-tool-engagebay.png\" alt=\"email-marketing-tool-engagebay\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/email-marketing-tool-engagebay.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/email-marketing-tool-engagebay-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/email-marketing-tool-engagebay-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Helps_With_Deal_Management\"><\/span>3. Helps With Deal Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Automobile CRM solution ensures that you can leverage every touchpoint during your sales process.<\/p>\n<p>You can create a standardized workflow that guides your leads through the<a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\"> sales pipelines<\/a>.<\/p>\n<p>The entire workflow process can be automated and streamlined to increase the productivity of your sales teams.<\/p>\n<p>Additionally, CRM integration with cloud-calling systems can reduce the time that sales reps spend on manually calling customers. This helps increase the productivity of sales teams.<\/p>\n<blockquote><p><b>EngageBay offers complete <a href=\"https:\/\/www.engagebay.com\/crm\/deal-management-software\">visibility of your deals<\/a> across various stages.<\/b><\/p><\/blockquote>\n<p><em><strong>Related blog: <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-what-why\/\">What is Workflow Automation &amp; How It Can Help Your Business<\/a><\/strong><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Establishes_a_Clear_Line_of_Communication\"><\/span>4. Establishes a Clear Line of Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An automotive CRM software can document every interaction with your leads from various platforms in a single place.<\/p>\n<p>That includes email, text, calls, or walk-in \u2014 you can store every single conversation in one secure system.<\/p>\n<p>In other words, it streamlines the communication process by giving you immediate access to all previous conversations with a lead.<\/p>\n<p>Furthermore, for distributed sales teams, a CRM software can help in the automation of delegating and monitoring the leads assigned to each sales rep.<\/p>\n<p>It also ensures that every sales rep is on the same page when interacting with a lead.<\/p>\n<p><strong><em>Related blog: <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/\">What Is Restaurant CRM Software &amp; Which One Suits A Small Business?<\/a><\/em><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Maintains_Compliance\"><\/span>5. Maintains Compliance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The job of sales reps requires them to call several leads in a day to nurture and convert them into paying customers.<\/p>\n<p>You can imagine how many customers get unwanted calls daily, disrupting them from whatever they were doing.<\/p>\n<p>Thus, the<a href=\"https:\/\/www.experian.com\/business\/solutions\/regulatory-compliance\/tcpa-compliance?rdr=b2b-refresh\"> Telephone Consumer Protection Act (TCPA)<\/a> was passed to regulate telemarketing calls, pre-recorded calls, and text messages.<\/p>\n<p>You need to have your customer\u2019s consent to keep communicating with them via phone calls, emails, or text messages.<\/p>\n<p>An automotive CRM can ensure that all your dealership-customer communication is <b>TCPA compliant.<\/b> This way, your business can avoid penalties at no extra cost.<\/p>\n<p><em><strong>Related Blog: <a href=\"https:\/\/www.engagebay.com\/blog\/law-firm-crm-guide\/\">Law Firm CRM: Why Every Lawyer Needs One? The Complete Guide<\/a><\/strong><\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_Features_of_Automotive_CRM\"><\/span>Key Features of Automotive CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best CRM for automotive industry are those that help you manage your business with efficiency and consistency.<\/p>\n<p>You don\u2019t want a system that backfires with complexities. When it comes to choosing the right CRM for your business, it helps to understand what your goal is.<\/p>\n<p>Not every CRM software is the right fit for your business.<\/p>\n<p>Here are some key features to look for while evaluating a shortlist of auto dealership CRM systems:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Contact_Database\"><\/span>Contact Database<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An essential feature of a good CRM is a searchable database that can store a client\u2019s information and all relevant documents.<\/p>\n<p>A step up from a database is a contact management system that can give you real-time access to all the customer data and the complete customer journey, and help you make informed decisions.<\/p>\n<blockquote><p><strong>EngageBay\u2019s <a href=\"https:\/\/www.engagebay.com\/crm\/contact-management-software\">contact management system<\/a> notifies your team to get in touch with high potential prospects at the right time.<\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Interaction_Tracking\"><\/span>Interaction Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your CRM system should be able to track all customer interactions across various channels.<\/p>\n<p>Interaction tracking can help you learn more about your prospects, convert leads, and increase revenue.<\/p>\n<p>Your automotive CRM solution must also be thoroughly collaborative &#8212; a customer will deal with several of your employees in the buying journey; it\u2019s important to keep all sales reps on the same page.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14386 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/contact-management.png\" alt=\"CRM contacts\" width=\"810\" height=\"458\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/contact-management.png 810w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/contact-management-300x170.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/contact-management-768x434.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/contact-management-595xh.png 595w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reporting\"><\/span>Reporting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CRM tools can help track your sales rep\u2019s performance and that of the entire department.<\/p>\n<p>It checks the overall productivity based on activities logged in the system.<\/p>\n<p>A CRM solution can also monitor various KPIs, including the number of cars sold monthly, identifying the hottest model that is selling fast, and more.<\/p>\n<p>Furthermore, these reporting tools also help run an analysis to help with<a href=\"https:\/\/www.engagebay.com\/blog\/sales-forecasting-strategies\/\"> forecasting<\/a> and tracking commissions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Task_Management\"><\/span>Task Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An automotive CRM software makes it easy to organize all your tasks and assign them to your team members.<\/p>\n<p>It can, in fact, automatically create recurring to-do lists and activities.<\/p>\n<p>You can set up workflow-specific tasks, enabling you to achieve more in less time and maximize the profit.<\/p>\n<p>Moreover, you will never miss out on important tasks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Inventory_Management\"><\/span>Inventory Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An advanced automotive CRM software can offer inventory management that allows dealerships to keep track of their stocks.<\/p>\n<p>It becomes easy to manage a large fleet of vehicles, especially if there is more than one lot at multiple locations.<\/p>\n<p>If you have business at multiple locations, inventory management is one of the most important tools to have in your CRM system.<\/p>\n<p><em><strong>Read also: <a href=\"https:\/\/www.engagebay.com\/blog\/crm-automation\/\">What is CRM Automation? Learn the Basics Here (Guide Blog)<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Automotive_CRM_for_the_Automobile_Industry\"><\/span>Best Automotive CRM for the Automobile Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digitalization has increased competition in the automotive industry. If you want to stay ahead of your competitors, you need the right CRM for your dealership.<\/p>\n<p>Whether you are a small entity or a large corporation, <strong>using an automotive CRM can change your sales experience<\/strong>.<\/p>\n<p>The following section will discuss the <b>five top CRM<\/b> for the automobile industry that you can consider for your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_EngageBay\"><\/span>1.<a href=\"https:\/\/www.engagebay.com\/\"> EngageBay<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>EngageBay\u2019s <b>free CRM<\/b> offers an extensive list of features.<\/p>\n<p>That includes real-time reporting and analytics to help with market demand forecast, and deep performance insights to help business owners and managers make informed decisions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13558\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/EngageBay-features-1.png\" alt=\"EngageBay CRM features\" width=\"961\" height=\"797\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/EngageBay-features-1.png 961w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/EngageBay-features-1-300x249.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/EngageBay-features-1-768x637.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/06\/EngageBay-features-1-595xh.png 595w\" sizes=\"(max-width: 961px) 100vw, 961px\" \/><\/p>\n<p><strong>Trusted by over 30,000 customers, <\/strong>EngageBay has served some of the top companies in the industry.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_Does_EngageBays_CRM_Include\"><\/span><b>What Does EngageBay\u2019s CRM Include?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>EngageBay\u2019s CRM can capture all your leads and prioritize them thanks to its powerful<a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">&nbsp;lead scoring<\/a>.<\/p>\n<p>It helps your sales agents deliver perfectly every time on every call using EngageBay Call Scripts.<\/p>\n<p>You can make calls to your contacts, assign lead scores, and integrate with other marketing tools without ever leaving your CRM.<\/p>\n<p>The best part is that the solution is completely free, forever.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Summary\"><\/span><b>Summary<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>EngageBay is the <strong>best automobile CRM software you can find<\/strong>, especially if you\u2019re a small business or car dealer.<\/p>\n<p>It is backed by a dedicated support team to provide immediate assistance with any technical issues.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/dealership-marketing\/\">Read also:&nbsp;7 Secret Dealership Marketing Tactics By The Top Guys<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Salesforce\"><\/span>2.<a href=\"https:\/\/www.salesforce.com\/in\/products\/sales-cloud\/overview\/\"> Salesforce<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12998 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/salesforce.png\" alt=\"salesforce\" width=\"1349\" height=\"625\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/salesforce.png 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/salesforce-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/salesforce-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/salesforce-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/salesforce-595xh.png 595w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" \/><\/p>\n<p>Salesforce offers a cloud-based, AI-driven CRM that helps with the next best actions for your sales agent to take.<\/p>\n<p>Its AI-powered Sales Cloud Einstein prioritizes opportunities by predicting their chances to turn into a car buy and notifying your team immediately.<\/p>\n<p>It provides full-fledged digital workplaces for everyone in sales, including sales reps, customer success reps, and sales managers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_Does_Salesforce_Sales_Cloud_Include\"><\/span><b>What Does Salesforce Sales Cloud Include?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Some of its capabilities include allowing sales reps to call a client directly from the browser.<\/p>\n<p>Its reporting and analytics functionality helps keep track of your sales agent\u2019s performance and overall productivity.<\/p>\n<p>The system allows you to customize the dashboard based on your car dealership\u2019s needs.<\/p>\n<p>It offers four plans: Essential ($25 per user per month), Professional ($75 per user per month), Enterprise ($150 per user per month), and Unlimited ($300 per user per month).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Summary-2\"><\/span><b>Summary<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Salesforce\u2019s Essential plan is good for small car dealership businesses.<\/p>\n<p>However, it has a drawback \u2014 once you start expanding, you don\u2019t get the option to integrate with other applications.<\/p>\n<p>That means you would have to either completely shift to a new automotive solution or upgrade to its expensive plans.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Leadsquared\"><\/span>3.<a href=\"https:\/\/www.leadsquared.com\/automotive-crm-software\/\"> Leadsquared<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12999\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared.png\" alt=\"leadsquared\" width=\"1349\" height=\"625\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared.png 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/05\/leadsquared-595xh.png 595w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" \/><\/p>\n<p>Leadsquared offers a suite of integrated tools to help meet car dealers\u2019 needs specifically.<\/p>\n<p>Its key capabilities include lead capturing from different online channels and auto-distributing them to the right consultant and showrooms.<\/p>\n<p>Some of the top names in its clientele list include OLX Cash My Car, Zoom Car, Bollinger Motors, and more.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_Does_LeadSquares_CRM_Include\"><\/span><b>What Does LeadSquare\u2019s CRM Include?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>LeadSquare CRM helps market and sell your car dealership business more profitably while improving your customer\u2019s experience.<\/p>\n<p>The system can track each interaction that you have with vehicle buyers \u2014 including phone calls, email or text interactions, test rides, or communication through any other channel.<\/p>\n<p>It gives you an opportunity to increase efficiency with lead qualification, scoring, and guiding you about required sales actions.<\/p>\n<p>LeadSquare Sales CRM offers four pricing plans starting at <strong>$1,250 per user per month<\/strong>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Summary-3\"><\/span><b>Summary<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Leadsquared can be a good option if you have car showrooms at multiple locations.<\/p>\n<p>It can distribute your prospects based on the prospect, agent, or dealership\/showroom attributes \u2013 like the location or zip code of the buyer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Freshworks_CRM\"><\/span>4.<a href=\"https:\/\/www.freshworks.com\/crm\/sales\/a\/?_ga=2.199480745.60770123.1621060376-992615235.1620808501&amp;_gac=1.262923134.1621060376.CjwKCAjwv_iEBhASEiwARoemvGkwKGXXu3IvYA6p5ATnhjHj3hlW5aIVx4w6qeqyYgwlXZNj7Tyv3RoCD1AQAvD_BwE\"> Freshworks CRM<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12579 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/freshworks-crm.png\" alt=\"freshworks-crm\" width=\"1139\" height=\"622\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/freshworks-crm.png 1139w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/freshworks-crm-300x164.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/freshworks-crm-1024x559.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/freshworks-crm-768x419.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/03\/freshworks-crm-595xh.png 595w\" sizes=\"(max-width: 1139px) 100vw, 1139px\" \/><\/p>\n<p>Freshworks Sales CRM is equipped with a variety of features to streamline your entire sales process.<\/p>\n<p>It includes tools to help attract visitors and convert them into leads by turning your website into a<a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-machine\/\"> lead generation machine<\/a>.<\/p>\n<p>Companies like Dunzo and PharmEasy use Freshworks CRM to run their operations.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_Does_Freshworks_CRM_Include\"><\/span><b>What Does Freshworks\u2019 CRM Include?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Freshworks CRM is powered by an AI bot named Freddy, and it helps your sales team focus on the right lead to close more deals.<\/p>\n<p>It gives you insights across various stages of your sales pipeline.<\/p>\n<p>The best part is that it analyzes every deal to guide you with the next best actions.<\/p>\n<p>However, its forecasting functionality is only available with the Enterprise plan.<\/p>\n<p>Freshworks CRM offers three pricing plans: Growth starting at $15 per user\/month, Pro at $39 per user\/month, and Enterprise at $69 per user\/month, for 1,000 contacts.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Summary-4\"><\/span><b>Summary<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/freshworks-alternatives\/\">Freshworks<\/a> is a great CRM software but it is not very affordable when you go for its all-in-one suite. For true business growth, you need all CRM features, and that&#8217;ll cost a lot with Freshworks.<\/p>\n<p>The product does come with a free plan, but you will not get AI-based insights.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Zoho_CRM\"><\/span>5.<a href=\"https:\/\/www.zoho.com\/crm\/zohocrm-pricing.html\"> Zoho CRM<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14111\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/Zoho-CRM-Top-rated-Sales-CRM-Software-by-Customers.png\" alt=\"\" width=\"1277\" height=\"638\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/Zoho-CRM-Top-rated-Sales-CRM-Software-by-Customers.png 1277w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/Zoho-CRM-Top-rated-Sales-CRM-Software-by-Customers-300x150.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/Zoho-CRM-Top-rated-Sales-CRM-Software-by-Customers-1024x512.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/Zoho-CRM-Top-rated-Sales-CRM-Software-by-Customers-768x384.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/Zoho-CRM-Top-rated-Sales-CRM-Software-by-Customers-595xh.png 595w\" sizes=\"(max-width: 1277px) 100vw, 1277px\" \/><\/p>\n<p>Zoho CRM empowers car dealership businesses with a power-packed CRM software that helps in engaging with your leads and converting them into customers.<\/p>\n<p><em><strong>Related blog: <a href=\"https:\/\/www.engagebay.com\/blog\/law-firm-crm-guide\/\">Law Firm CRM: Why Every Lawyer Needs One? The Complete Guide<\/a><\/strong><\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_Does_Zoho_CRM_Include\"><\/span><b>What Does Zoho CRM Include?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Zoho CRM streamlines your lead nurturing process and provides real-time reports and insights to help you make smarter business decisions.<\/p>\n<p>Similar to Freshworks CRM, its AI-powered sales assistant Zia helps with advanced lead and deal predictions. However, AI-based lead scoring is only available in advanced pricing plans.<\/p>\n<p>It sends out intelligent alerts when it\u2019s the best time to contact your leads based on your past successful interactions.<\/p>\n<p><strong>Zoho CRM has four pricing plans:<\/strong> Standard Edition at $14\/user\/month (billed annually), Professional Edition at $23\/user\/month (billed annually), Enterprise Edition at $40\/user\/month (billed annually), and Ultimate Edition at $52\/user\/month (billed annually).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Summary-5\"><\/span><b>Summary<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Zoho is also a great CRM software, but it doesn&#8217;t come with a free plan.<\/p>\n<p><em><strong>Related Blog: <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-restaurant-crm\/\">What Is Restaurant CRM Software &amp; Which One Suits A Small Business?<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Wrap Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To conclude, using an automotive CRM software can increase your car sales and boost your business growth.<\/p>\n<p>With an automotive CRM, you can track new customers, current customers, and unmet customer needs. It can also help you identify new and hot prospects, develop a follow-up plan for them, and track their entire buying journey.<\/p>\n<p>With an <a href=\"https:\/\/sourceforge.net\/software\/product\/EngageBay\/\">award-winning<\/a>, free CRM solution like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>, you can maximize customer value and increase profitability while saving dozens of hours every month.<\/p>\n<p><strong>If your business is looking for an affordable all-in-one solution, contact us today.<\/strong><\/p>\n<p>We can give you a call to explain how our software can help accelerate your sales, improve customer relations, and supercharge your daily productivity.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to technology, people like to shop from the comfort of their homes. 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