{"id":14717,"date":"2022-01-06T06:46:23","date_gmt":"2022-01-06T06:46:23","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=14717"},"modified":"2026-04-06T15:19:07","modified_gmt":"2026-04-06T15:19:07","slug":"landing-page-optimization-practices","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/","title":{"rendered":"12 Great Landing Page Optimization Practices: The Ultimate Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You can have the best product in the world, but if your landing page is <\/span><i><span style=\"font-weight: 400;\">crappy<\/span><\/i><span style=\"font-weight: 400;\">, your visitors will leave.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes mere seconds to make an impression, and a landing page is one of the first things your potential customers will come across.&nbsp;<\/span><\/p>\n<p><b>That&#8217;s why you need a great landing page<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you create a perfect landing page that will incentivize your visitors to stay?<\/span><\/p>\n<p>Don&#8217;t worry, we have got you covered!<\/p>\n<p><strong>In this blog post, we&#8217;ll show you:<\/strong><\/p>\n<ol>\n<li>What landing page optimization means<\/li>\n<li>How to identify landing page optimization problems<\/li>\n<li>10 of the best landing page optimization practices<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let&#8217;s dive right in!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#What_Is_Landing_Page_Optimization\" >What Is Landing Page Optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#How_To_Identify_Potential_Landing_Page_Optimization_Problems\" >How To Identify Potential Landing Page Optimization Problems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#10_Great_Landing_Page_Optimization_Practices\" >10 Great Landing Page Optimization Practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#1_Keep_Your_Target_Audience_in_Mind\" >#1. Keep Your Target Audience in Mind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#2_Focus_on_Your_CTAs\" >#2. Focus on Your CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#3_Leverage_Testimonials\" >#3. Leverage Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#4_AB_Test_All_Landing_Page_Elements_%E2%80%93_And_Keep_Testing\" >#4. A\/B Test All Landing Page Elements \u2013 And Keep Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#5_Perform_a_Landing_Page_SEO_Audit\" >#5. Perform a Landing Page SEO Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#6_%E2%80%9CAbove_the_Fold%E2%80%9D\" >#6. &#8220;Above the Fold&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#7_Keep_Your_Landing_Page_Simple\" >#7. Keep Your Landing Page Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#8_Invoke_FOMO\" >#8. Invoke FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/#10_Use_Exit_Popups\" >#10. Use Exit Popups<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Landing_Page_Optimization\"><\/span>What Is Landing Page Optimization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Landing page optimization refers to the process of improving the elements and contents of your landing page to enhance conversions. This is done through various testing techniques, data collection, SEO, and <i>common sense<\/i>.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14726 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image10.gif\" alt=\"EngageBay landing page optimization software\" width=\"1366\" height=\"768\"><\/p>\n<p><span style=\"font-weight: 400;\">In a nutshell, this is how you optimize landing pages: You can collect information and data through surveys and past metrics and use this to <a href=\"https:\/\/curatelabs.co\/elementor-pro-discount-code\/\">create a great landing page<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once published, you can tweak your <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing pages<\/a> to perfection &#8212; one step at a time &#8212; and see your bounces reduce and your conversions increase!<\/span><\/p>\n<p><b>Landing pages matter for your small business, too. Period<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because landing pages are a key component of your digital marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They capture leads and act as a prelude to how good your services are.&nbsp;<\/span><\/p>\n<p>This video by Neil Patel explains the points that constitute a high converting landing page:<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hcPxMuxh5Tc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Great looking and functional landing pages show your leads that you care about quality, and by <\/span><i><span style=\"font-weight: 400;\">extension<\/span><\/i><span style=\"font-weight: 400;\">, customer happiness.<\/span><\/p>\n<blockquote><p><i><\/i><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/product-landing-pages\/\">Read also: What Are Product Landing Pages?<\/a><i><\/i><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Identify_Potential_Landing_Page_Optimization_Problems\"><\/span>How To Identify Potential Landing Page Optimization Problems<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First things first.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don&#8217;t have to redo every bit of your landing page every time something does not work.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before publishing or redoing your landing page, it helps to figure out problems that may arise. One way to do this is to predict your customers&#8217; requirements and expectations.&nbsp;<\/span><\/p>\n<p>A <a href=\"https:\/\/www.hotjar.com\/heatmaps\/\">heat map<\/a> offers fantastic metrics about your website visitors.<\/p>\n<p><span style=\"font-weight: 400;\">Using a scroll map, you can see where your visitors have stopped reading or taking action.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If more visitors aren&#8217;t stopping on your CTAs, that&#8217;s your cue. <\/span><\/p>\n<p><strong>In addition, a confetti map can show you what your visitors are clicking the most.<\/strong><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14719 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image2.gif\" alt=\"EngageBay landing page optimization software\" width=\"1328\" height=\"908\"><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, poor design can cause poor conversions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have outstanding traffic but low conversions, your landing page may be suffering from bad UI, poor CTA placement, and unwanted content that distracts visitors from the page&#8217;s primary objective.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you understand such problems, you can focus on them individually instead of completely changing your landing pages.&nbsp;<\/span><\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/inbound-marketing-guide\/\">Read also: Doing Inbound Marketing Right &#8212; A Handy Guide<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"10_Great_Landing_Page_Optimization_Practices\"><\/span>10 Great Landing Page Optimization Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Great landing pages have excellent conversion rates. But the objective here is to keep improving your conversion rates and engaging website visitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we&#8217;ve listed out the 10 landing page best practices for you!<\/span><\/p>\n<ol>\n<li>Keep your target audience in mind<\/li>\n<li>Focus on your CTAs<\/li>\n<li>Leverage testimonials<\/li>\n<li>A\/B test your landing pages<\/li>\n<li>Perform an SEO (Search Engine Optimization) audit<\/li>\n<li>Improve the &#8216;above the fold&#8217; part of your webpage<\/li>\n<li>Keep it simple<\/li>\n<li>Invoke FOMO<\/li>\n<li>Set up customer support<\/li>\n<li>Use exit popups<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"1_Keep_Your_Target_Audience_in_Mind\"><\/span>#1. Keep Your Target Audience in Mind<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here&#8217;s your first landing page optimization best practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focusing on your customers&#8217; needs can help you design a fantastic landing page and enhance <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/how-to-make-a-landing-page-that-converts\/\"><span style=\"font-weight: 400;\">conversions<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your landing pages should make your potential customers and leads feel inspired, excited, and should offer a solution to their problems. <\/span><\/p>\n<p><strong>Find out how you can offer the ultimate <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">customer experience<\/a>&nbsp;right from the moment your page loads.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Also, you need to ensure that your landing page content is crisp, engaging, and free from grammatical errors.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at Apple&#8217;s landing pages, and you&#8217;ll know what we&#8217;re talking about.&nbsp;<\/span><\/p>\n<figure id=\"attachment_14728\" aria-describedby=\"caption-attachment-14728\" style=\"width: 1367px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14728 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image1-2.png\" alt=\"Landing page optimization practices: Target Audience\" width=\"1367\" height=\"800\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image1-2.png 1367w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image1-2-300x176.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image1-2-1024x599.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image1-2-768x449.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image1-2-595xh.png 595w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/><figcaption id=\"caption-attachment-14728\" class=\"wp-caption-text\"><em>Source: Apple<\/em><\/figcaption><\/figure>\n<p><strong>Pro Tip:<\/strong> <span style=\"font-weight: 400;\">Focus on your customer&#8217;s goal, and use that in your headline. This will boost conversion rates and improve user experience.&nbsp;<\/span><\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/lead-capture-landing-pages\/\">Read also: Ultimate Insights For High-Converting Lead Capture Landing Pages<\/a><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"2_Focus_on_Your_CTAs\"><\/span>#2. Focus on Your CTAs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Keep your Call-To-Action<\/strong><span style=\"font-weight: 400;\"><strong> (CTA) buttons crisp, clear, and open<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your CTAs should not be placed in a way that is hard to access or confusing to the readers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s best to stick to simple, easy to understand phrases:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start here!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Join Now<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click to download<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscribe<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You also need to keep an eye on fonts and colors &#8212; the fonts shouldn&#8217;t be obscure, and the colors should not clash. Stay away from flashing CTAs and macros, as these are past trends and may look untrustworthy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great way to see how your CTAs perform is to use A\/B testing. We&#8217;ll discuss more on this later.<\/span><\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software\/\">Read also: 16 Best Email Marketing Software for Small Businesses<\/a><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3_Leverage_Testimonials\"><\/span>#3. Leverage Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>There&#8217;s nothing more powerful than social proof.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">No matter how great-looking your edited images are or how engaging your product video is, your visitors would want to know the experience of other users.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your products or services have positively impacted your customer&#8217;s business or life, getting that out in the open can show others how valuable you are.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s where testimonials come to play.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14725 size-full\" title=\"Testimonials\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image9-1.png\" alt=\"Landing page optimization practices: Testimonials\" width=\"896\" height=\"502\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image9-1.png 896w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image9-1-300x168.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image9-1-768x430.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image9-1-595xh.png 595w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Word-of-mouth works wonders for a reason. You can collect testimonials from your customers and add them to your landing page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can add their names, photos, and social links, you&#8217;ll surely boost your conversion rate optimization and have the upper hand over your competitors.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video testimonials are great social proof elements, too.&nbsp;<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-cta-examples\/\">Read also: Best CTA Examples for Small Businesses To Learn From<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"4_AB_Test_All_Landing_Page_Elements_%E2%80%93_And_Keep_Testing\"><\/span>#4. A\/B Test All Landing Page Elements \u2013 And Keep Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Also known as split testing,<\/span> <strong><a href=\"https:\/\/www.engagebay.com\/marketing\/email-ab-testing\">A\/B testing<\/a> lets you compare two versions of your landing pages (with one element tweaked or changed) to determine which one has better performance.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here, you show the different variations of the same landing page to random visitors and monitor how they perform for different conversion goals.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The importance of A\/B testing to enhance landing page optimization cannot be overstated.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testing is a continuous process, too. The more tests you perform, the better your pages become.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14722 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image6-3.png\" alt=\"Landing page optimization practices: A\/B testing\" width=\"820\" height=\"598\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image6-3.png 820w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image6-3-300x219.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image6-3-768x560.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image6-3-595xh.png 595w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> For each A\/B test, change one element at a time. If you make multiple changes, you can&#8217;t pinpoint which change caused an increase (<\/span><i><span style=\"font-weight: 400;\">or decrease<\/span><\/i><span style=\"font-weight: 400;\">) in conversions. A\/B testing offers a quality score and tells you which variation has improved the conversation rate &#8212; thereby engaging visitors better.&nbsp;<\/span><\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-tools\/\">Read also: 7 Landing Page Optimization Tools For Smooth Conversions<\/a><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"5_Perform_a_Landing_Page_SEO_Audit\"><\/span>#5. Perform a Landing Page SEO Audit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your landing page should come up when <a href=\"https:\/\/radaris.com\/\">people search<\/a> for your brand&#8217;s name organically &#8212; ideally in the first result of the first page.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you do that? Through Search Engine Optimization (SEO).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting your landing page ranked on the first page of search results is a great way to boost your traffic, and consequently, your landing page conversion rate. But what you really need is targeted traffic.&nbsp;<\/span><\/p>\n<p><b>One great way to do this is to rank on search engines for industry-related SEO keywords. For example, EngageBay ranks first when people search for <a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">HubSpot alternatives<\/a>.&nbsp;<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14724 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image8.png\" alt=\"Landing page optimization practices: SEO\" width=\"959\" height=\"620\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image8.png 959w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image8-300x194.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image8-768x497.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image8-595xh.png 595w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/p>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> You can use landing page search engine optimization tools like Surfer or SEMrush. They offer keyword suggestions, and content audits to help rank your pages better.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Get inspired by the best sales page examples to create high-converting pages \u2013 explore our comprehensive guide now! \ud83c\udf1f&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Get inspired by the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-page\/\" data-wpel-link=\"internal\">best sales page examples<\/a> to create high-converting pages \u2013 explore our comprehensive guide now!<\/em> <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f31f.svg\" alt=\"\ud83c\udf1f\"><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_%E2%80%9CAbove_the_Fold%E2%80%9D\"><\/span>#6. &#8220;Above the Fold&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everything you see within your window when a page gets loaded is termed &#8220;<\/span><b>above the fold<\/b><span style=\"font-weight: 400;\">.&#8221; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything else is &#8220;below the fold.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep eye-catching and important information &#8212; including your heading and CTAs &#8212; above the fold. This is more important now as smartphone users may not even see your &#8216;below the fold&#8217; content unless they scroll down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, don&#8217;t stuff everything in that small window. Ideally, you can have a headline, a CTA, punchy catchphrase, or a summary. Here&#8217;s an example:&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15156 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-new.png\" alt=\"Landing page optimization practices: Enhancing webpage above the fold\" width=\"1349\" height=\"625\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-new.png 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-new-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-new-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-new-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-new-595xh.png 595w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" \/><\/p>\n<p><b>Pro Tip<\/b><span style=\"font-weight: 400;\">: You can use a heatmap to discover the average fold size of your visitors and plan your landing page design accordingly.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Keep_Your_Landing_Page_Simple\"><\/span>#7. Keep Your Landing Page Simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Minimalism is the new fad, and it makes sense to keep your landing page that way.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Too much information, moving parts, and colors can distract your visitors from the main objective<\/strong>: <strong>to make them click on your CTA.<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.lyft.com\/\"><span style=\"font-weight: 400;\">Lyft&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> minimalist landing page is one of our favorites. They have a simple yet eye-catching headline, their CTAs are above the fold and are clearly visible, and their color palette is consistent &#8212; reflecting their brand image.&nbsp;<\/span><\/p>\n<figure id=\"attachment_14723\" aria-describedby=\"caption-attachment-14723\" style=\"width: 1428px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14723 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1.png\" alt=\"Landing page best practices: Minimalism\" width=\"1428\" height=\"840\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1.png 1428w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1-300x176.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1-1024x602.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1-768x452.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image7-1-595xh.png 595w\" sizes=\"(max-width: 1428px) 100vw, 1428px\" \/><figcaption id=\"caption-attachment-14723\" class=\"wp-caption-text\"><em>Source: Lyft<\/em><\/figcaption><\/figure>\n<p>What&#8217;s more, a simple landing page can improve page speed score, bring the CTA button to the forefront, and help your pages rank better on search engines.<\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/product-landing-page-examples\/\">Read more:&nbsp;12 Great Landing Page Optimization Practices: The Ultimate Guide<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"8_Invoke_FOMO\"><\/span>#8. Invoke FOMO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While optimizing landing pages, you can and should leverage <\/span>FOMO to your advantage.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Fear of missing out can push visitors into taking action immediately<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why limited-time offers and &#8216;Until stock lasts&#8217; promotions work so well.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add promotions on your landing pages to attract visitors, but go one step further. Tell your visitors that they have only until midnight or the weekend to avail of this discount. Or try telling how limited the stock is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to go even further?&nbsp;<\/span><\/p>\n<p><strong>Try a countdown timer just like e-commerce giants do<\/strong><span style=\"font-weight: 400;\"><strong> on their special, limited promotions &#8212; and watch the magic unfold.<\/strong> <\/span><\/p>\n<p><span style=\"font-size: 1.5em; font-weight: bold;\">#9. Set Up Customer Support<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today&#8217;s world, customer support is <\/span><i><span style=\"font-weight: 400;\">indispensable<\/span><\/i><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to have a sound <\/span><a href=\"https:\/\/www.engagebay.com\/products\/crm\"><b>customer support system<\/b><\/a><span style=\"font-weight: 400;\">, including a help center, a <a href=\"https:\/\/www.engagebay.com\/resources\/\">knowledge base<\/a>, email, chat, phone support, and, if possible, a community.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add contact information on your landing page, preferably in the footer section. Have your links to different customer support channels in a clear view so that your customers can contact you if needed.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14720 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image4.png\" alt=\"Landing page best practices: EngageBay customer support\" width=\"1619\" height=\"792\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image4.png 1619w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image4-300x147.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image4-1024x501.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image4-768x376.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image4-1536x751.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image4-595xh.png 595w\" sizes=\"(max-width: 1619px) 100vw, 1619px\" \/><\/p>\n<p><b>Pro Tip<\/b><span style=\"font-weight: 400;\">: If applicable, add an FAQ section at the end of your landing page with important details related to your products or services. But don&#8217;t overdo it; 3-4 questions will suffice.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Use_Exit_Popups\"><\/span>#10. Use Exit Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your visitor decides to close the page, you can make one last stand.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How?<\/span><\/i><span style=\"font-weight: 400;\"> Through the use of an ingenious landing page optimization feature called <\/span>exit popups.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>An exit popup shows up when the user is about to leave or close the page &#8212; and offers another chance to convert your lead.&nbsp;<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, you can use some of the tips mentioned above to create a compelling exit popup. You can invoke a sense of FOMO by using a <a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/\">lead magnet<\/a> and a timer or letting them know how many people have subscribed to your newsletter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example from EngageBay:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14721 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image5-1.gif\" alt=\"Landing page optimization practices: exit-intent popups\" width=\"1366\" height=\"720\"><\/p>\n<p><span style=\"font-weight: 400;\">Exit popups are less likely to annoy users, especially when compared to full-page <a href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/\">popups<\/a> that appear as soon as a visitor opens the page. <\/span><\/p>\n<p><span style=\"font-size: 1.7em; font-weight: bold;\">Wrapping Up: Next Steps<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Landing pages are a must-have for any business. Even if you are a small business, you need a high converting landing page, and that takes some effort.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have shared a handy landing page optimization checklist with you in this blog post.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of landing page optimization software in the market today, but not many of them are free.&nbsp;<\/span><\/p>\n<p><b>For small businesses, <\/b><a href=\"https:\/\/www.engagebay.com\/\"><b>EngageBay<\/b><\/a><b> is the best landing page optimization software<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You get a drag-and-drop <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing page builder<\/a> that makes it easy to create eye-catching pages without writing a single line of code. EngageBay also has dozens of landing page templates to pick from and customize.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also get A\/B testing, <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">audience segmentation<\/a>, exit popups, email marketing campaign management, email forms, automated lead capturing, and social listening.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s more, you can even populate your landing pages with personalized content for enhanced conversions &#8212; essentially turning them into targeted landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But EngageBay is more than just a landing page optimization tool. It is a full-fledged marketing, sales, and customer service software, with an integrated CRM that remains free forever.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14098 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/LANDING-PAGES-FOR-BUSINESS-e1633606870391.gif\" alt=\"Landing page optimization software\" width=\"1366\" height=\"665\"><\/p>\n<p><span style=\"font-weight: 400;\">The best part? EngageBay is one of the<strong> most affordable <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM solutions<\/a> in the market today<\/strong>. You can start with a free plan, but even the most advanced package costs just under $80 a month!&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 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have the best product in the world, but if your landing page is crappy, your visitors will leave.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":19058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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