{"id":14987,"date":"2022-03-01T11:35:42","date_gmt":"2022-03-01T11:35:42","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=14987"},"modified":"2025-03-10T13:44:30","modified_gmt":"2025-03-10T13:44:30","slug":"introduction-email-mistakes","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/","title":{"rendered":"7 Introduction Email Mistakes to Avoid (in 2024)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you meet someone at an event or have to physically communicate with a business contact, that\u2019s easy, right? But what\u2019s not so easy is &#8211; <\/span><i><span style=\"font-weight: 400;\">introducing yourself virtually<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most people communicate virtually through email. And like first-time in-person introductions, you need to make an <\/span>excellent first impression with your introduction email<span style=\"font-weight: 400;\">. An excellent first impression makes you likable and helps you get your email recipients\u2019 trust. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <\/span><a href=\"https:\/\/www.amazon.com\/gp\/product\/0316256579\/\"><span style=\"font-weight: 400;\">Amy Cuddy\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> book titled: Presence: Bringing Your Boldest Self to Your Biggest Challenges,\u201d she says &#8211; trustworthiness (meaning warmth and likability) is everything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And one way to gain the trust of your first-time email recipient? By avoiding mistakes when writing and sending your introduction email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, you\u2019ll learn about crucial introduction email mistakes to avoid. Knowing these mistakes before you send your introduction email to important clients or potential customers will help you increase your email open, response and conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready? Let\u2019s get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#1_Multiple_Reuse_of_Introduction_Email_Templates\" >1. Multiple Reuse of Introduction Email Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#2_Using_a_Weak_or_No_Email_Subject_Line\" >2. Using a Weak or No Email Subject Line&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#3_Failing_to_Optimize_for_Mobile_Devices\" >3. Failing to Optimize for Mobile Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#4_Having_an_Unclear_CTA\" >4. Having an Unclear CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#5_Sending_Introduction_Emails_Late_at_Night\" >5. Sending Introduction Emails Late at Night<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#6_Writing_an_Email_that_Benefits_Only_You\" >6. Writing an Email that Benefits Only You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#7_Poor_Proofreading_and_Editing\" >7. Poor Proofreading and Editing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#Confused_homophones\" >Confused homophones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#Repeated_words\" >Repeated words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#Misspelling_your_prospects_name_or_company\" >Misspelling your prospect\u2019s name or company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#Misspelling_your_own_details\" >Misspelling your own details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#Not_double-checking_attachments_and_links\" >Not double-checking attachments and links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#Using_chat_language\" >Using chat language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#Using_industry_jargon\" >Using industry jargon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-mistakes\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Multiple_Reuse_of_Introduction_Email_Templates\"><\/span><span style=\"font-weight: 400;\">1. Multiple Reuse of Introduction Email Templates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today, there are templates for everything. Whether it\u2019s follow-up email templates, <\/span><a href=\"https:\/\/www.engagebay.com\/resources\/automated-email-templates\"><span style=\"font-weight: 400;\">automated email templates<\/span><\/a><span style=\"font-weight: 400;\">, landing page templates, <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\"><span style=\"font-weight: 400;\">email newsletter templates<\/span><\/a><span style=\"font-weight: 400;\">, and so on, they are all available online, mostly for free.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the availability of templates doesn&#8217;t mean you should use them without a care in the world. Resist that urge, especially with introduction email templates. Why? Because people that receive many emails can quickly identify an overused introduction email template. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what <\/span><a href=\"https:\/\/www.einsteinmarketer.com\/email-mistakes\/\"><span style=\"font-weight: 400;\">Josh Barney<\/span><\/a><span style=\"font-weight: 400;\"> said after spotting an abused introduction email template from an interested guest blogger:<\/span><\/p>\n<blockquote><p>The thing that gives this email from \u2018an enthusiastic writer\u2019 absolutely no chance of a response\u2026is the fact that I receive two or three of these a week!<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">It\u2019s a copied and pasted template, probably from a result on the first page of Google. They haven\u2019t even gone to the effort of inserting a name, link, or website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like Josh said, personalizing your email is vital. A <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\"><span style=\"font-weight: 400;\">personalized email<\/span><\/a><span style=\"font-weight: 400;\"> from the email subject line to the body copy shows your prospect that you care. In fact, in a U.S. consumer survey, <\/span><a href=\"https:\/\/www.statista.com\/topics\/4481\/personalized-marketing\/\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of the respondents said company messages that aren\u2019t personal were annoying.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how can you personalize your introduction email and improve your chance of getting a positive response? By using the \u201cPersonalize\u201d button in your <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\"><span style=\"font-weight: 400;\">email marketing software<\/span><\/a><span style=\"font-weight: 400;\">, and by tailoring every introduction email template to your prospect\u2019s needs and preferences.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14989 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/personalize-email-subject-line-engagebay.png\" alt=\"personalize email subject line engagebay\" width=\"538\" height=\"261\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/personalize-email-subject-line-engagebay.png 538w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/personalize-email-subject-line-engagebay-300x146.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<p><i><\/i><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">Related post: 15 Introduction Email Templates That Work Like A Charm<\/a><i> <\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Using_a_Weak_or_No_Email_Subject_Line\"><\/span><span style=\"font-weight: 400;\">2. Using a Weak or No Email Subject Line<\/span><b>&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sending an introduction email with a weak subject line is bad for your email open rate. But you know what\u2019s worse &#8211; sending an introduction email <\/span><i><span style=\"font-weight: 400;\">without<\/span><\/i><span style=\"font-weight: 400;\"> a subject line. You should care about your subject lines. Why? <\/span><a href=\"https:\/\/financesonline.com\/email-subject-line-statistics\/\"><span style=\"font-weight: 400;\">47%<\/span><\/a><span style=\"font-weight: 400;\"> of email recipients open an email because of the subject line alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With email apps like Gmail, you may forget to input a \u201csubject\u201d and hit send. That makes your introduction email an automatic \u201cpass\u201d for your busy recipient.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14990 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email-without-subject-line.png\" alt=\"email without subject line\" width=\"605\" height=\"425\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email-without-subject-line.png 605w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email-without-subject-line-300x211.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/email-without-subject-line-595xh.png 595w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But with <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll always need a subject line to send your introduction email. This allows your email to have better open and response rates.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14991 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/write-introduction-email-subject-engagebay.png\" alt=\"write introduction email subject engagebay\" width=\"537\" height=\"244\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/write-introduction-email-subject-engagebay.png 537w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/write-introduction-email-subject-engagebay-300x136.png 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When writing your introduction email subject line, you need to take one precaution &#8211; prevent your email from entering spam folders. Here are some tips for doing that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep your email subject line at 25 to 30 characters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AVOID USING ALL CAPS<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a simple, crisp, and professional subject line<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on the topic and avoid fluff<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid spammy words like \u2018free,\u2019 \u2018100%,\u2019 etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalize your email subject line<\/span><\/li>\n<\/ul>\n<p><i><\/i><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">Related post: 25 Best Email Subject Lines To Boost Open Rates<\/a><i><\/i><\/p>\n<p>No time to read? Watch this video instead:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"10 B2B Email Writing Pitfalls To Avoid\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-bfZR7RiurI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Failing_to_Optimize_for_Mobile_Devices\"><\/span><span style=\"font-weight: 400;\">3. Failing to Optimize for Mobile Devices<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to Email Monday, <\/span><a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span style=\"font-weight: 400;\">81%<\/span><\/a><span style=\"font-weight: 400;\"> of people check their emails from a smartphone. Hence, failing to optimize or format your email for mobile users is a costly introduction email mistake.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips for optimizing your introduction emails with <\/span><a href=\"https:\/\/www.engagebay.com\/products\/marketing\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14993 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-crm.png\" alt=\"engagebay email platform\" width=\"620\" height=\"452\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-crm.png 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-crm-300x219.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/engagebay-crm-595xh.png 595w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the \u201cpreview text.\u201d This is the first line of your email below the subject line. It reinforces your subject line and further grabs your prospects\u2019 attention.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use short sentences and paragraphs to make your email scannable.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide lots of white space between paragraphs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include subheadings and bullets where necessary.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the <\/span><b>bold<\/b><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">underline<\/span><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">italicize<\/span><\/i><span style=\"font-weight: 400;\"> elements to highlight vital information in your email. This grabs your recipients\u2019 attention &#8211; even when they only scan through. But, don\u2019t go crazy with these elements. Try to use them moderately.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid using ALL CAPS in your introduction email. They annoy most people.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test your introduction email for different types of devices before sending it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use legible colors and font sizes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding visuals in your introduction email can create engagement. 1 is okay. 2 is fine. But 3, that\u2019s too much. Visuals may also slow down your email\u2019s loading speed.&nbsp;<\/span><\/li>\n<\/ul>\n<blockquote><p><i><\/i><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">Related post: B2B Email Marketing Best Practices to Delight Your Audience<\/a><i><\/i><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4_Having_an_Unclear_CTA\"><\/span><span style=\"font-weight: 400;\">4. Having an Unclear CTA<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether your <a href=\"https:\/\/www.engagebay.com\/blog\/cold-email-campaign-strategy\/\" target=\"_blank\" rel=\"noopener\">email recipient is a cold lead<\/a>, a new email subscriber, or a business contact, you want them to take a specific action. But knowing that you need a \u201cCall to Action\u201d isn\u2019t enough. How you write and place the CTA in your introduction email is also essential for conversions. For instance, when writing an introduction email to a new email subscriber, you could use a button CTA, a naked email link, or a link with an anchor text.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if your email is for a cold lead, you\u2019ll likely not use a button CTA. Your CTA could be a request to schedule a meeting, reply to your email, and so on. The same applies to an email introduction for a business contact. Here is an example of a CTA that doesn&#8217;t use buttons or links:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14994 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/cold-email-introduction-to-erin.png\" alt=\"cold email introduction to erin\" width=\"640\" height=\"463\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/cold-email-introduction-to-erin.png 640w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/cold-email-introduction-to-erin-300x217.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/cold-email-introduction-to-erin-595xh.png 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When writing and designing your CTA, it helps to follow these email CTA best practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Write your CTA in simple language.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include action words that create a sense of urgency.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your CTA should answer this question &#8211; \u201cWhat\u2019s in it for my reader?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure your CTA links are live and working well.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stick to one CTA per introduction email. However, you can vary the CTA type &#8211; button, naked links, anchor text.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And finally, <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\"><span style=\"font-weight: 400;\">A\/B test<\/span><\/a><span style=\"font-weight: 400;\"> your CTA, especially when you\u2019re sending introduction emails to your new email subscribers.<\/span><\/li>\n<\/ul>\n<blockquote><p><i><\/i><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email\/\">Related post: How to Write an Introduction Email to New Subscribers<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"5_Sending_Introduction_Emails_Late_at_Night\"><\/span><span style=\"font-weight: 400;\">5. Sending Introduction Emails Late at Night<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many reasons why you shouldn\u2019t send your introduction email late at night.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you could be disrupting the sleep of the email recipient who has had a hectic day. This could instantly make you the recipient\u2019s most unfavorable person. You don\u2019t want that. Why? Because the results could be a deleted email, an email marked as spam or an email that doesn\u2019t get a response.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Also, sending a late-night introduction email could drown your email in the sea of messages the recipient received overnight. The result? An email that\u2019s never opened and possibly mass deleted.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what\u2019s the solution? Find the best email sending time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several studies have determined the <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\"><span style=\"font-weight: 400;\">best times for sending emails<\/span><\/a><span style=\"font-weight: 400;\">. While some claim 10 am to 2 pm are the best times for sending emails, several studies settle for 10 am as the best time. The good news is, you can schedule your introduction email down to the minutes you want with <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-14995 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/introduction-email-sending-time-engagebay.png\" alt=\"introduction email sending time engagebay\" width=\"582\" height=\"295\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/introduction-email-sending-time-engagebay.png 582w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/introduction-email-sending-time-engagebay-300x152.png 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/business-introduction-letter\/\">Read also: Business Introduction Letter 101: Tips and Examples for Beginners<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"6_Writing_an_Email_that_Benefits_Only_You\"><\/span><span style=\"font-weight: 400;\">6. Writing an Email that Benefits Only You<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your email subject line grabbed your prospects\u2019 attention. That&#8217;s awesome! But if the email is ALL ABOUT YOU, you\u2019ll lose your recipient. Make your introduction email about the recipient, not you, even when your goal is to sell your brand, personality, or make a request. People will likely respond to your email if you write an email introduction that addresses their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <a href=\"https:\/\/www.engagebay.com\/blog\/trends-to-focus-on-in-your-2019-marketing-strategy\/\">marketers<\/a> often send an introduction email to request a backlink to their content. But here\u2019s what the email recipient thinks &#8211; \u201cHow does this benefit me?\u201d If your email recipient can\u2019t immediately find the answer in your introduction email, your conversion rate won\u2019t be impressive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line is &#8211; every prospect will ask themselves after reading your email introduction &#8211; \u201cWhat&#8217;s in it for me?\u201d Try your best to address this question in advance. Find out how exactly you can help your prospect and convey that first, before you make your request or offer your products or services.<\/span><\/p>\n<blockquote><p><i><\/i><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/will-love-15-email-campaigns\/\">Related post: You Will Love These 15 Email Campaigns More Than We Do!<\/a><i><\/i><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"7_Poor_Proofreading_and_Editing\"><\/span><span style=\"font-weight: 400;\">7. Poor Proofreading and Editing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.grammarly.com\/blog\/common-email-mistakes-2017\/\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><span style=\"font-weight: 400;\">, misspelled words are a common email mistake. They create room for confusion and make you appear unprofessional. That&#8217;s why using a <\/span><span style=\"font-weight: 400;\">copywriting tool<\/span><span style=\"font-weight: 400;\"> like Grammarly is helpful. It&#8217;s also crucial that you reread your email at least twice before sending it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some commonly misspelled or misused words to look out for in your introduction email:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Confused_homophones\"><\/span><span style=\"font-weight: 400;\">Confused homophones<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Words like \u2018you\u2019re\u2019 and \u2018your\u2019 seem to sound alike, but they don\u2019t mean the same thing. Likewise, words like they\u2019re (they are), their, and there. \u2018It\u2019s\u2019 and \u2018it\u2019s\u2019 are also words that sound the same but are different.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/apology-email\/\">Related blog: The Ultimate Apology Email Checklist<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Repeated_words\"><\/span><span style=\"font-weight: 400;\">Repeated words<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Repeated words are a common introduction email mistake to look out for. For instance, try to quickly read through this sentence &#8212; \u2018looking forward to hear hearing from you.\u2019 It\u2019s possible that you\u2019ve made such mistakes when writing quickly. Check for such errors and remove them before you hit send.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/respond-to-introduction-email\/\">Read also: How to Respond to an Introduction Email: Tips and Templates<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Misspelling_your_prospects_name_or_company\"><\/span><span style=\"font-weight: 400;\">Misspelling your prospect\u2019s name or company<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sending an email with a misspelled name is rather offensive. It shows you don\u2019t take your work or clients seriously. Reread your emails slowly once you\u2019re done drafting them, and double-check the spelling of the recipient\u2019s name.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/letter-of-introduction\/\">Read also: Mastering the Letter of Introduction: Examples and Tips<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Misspelling_your_own_details\"><\/span><span style=\"font-weight: 400;\">Misspelling your own details<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be sure to re-check your company\u2019s name and phone number. Mistyping this information makes prospects believe you pay zero attention to details. Instead of typing in this information every time, create an <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/email-signature-important-for-email-marketing\/\"><span style=\"font-weight: 400;\">email signature<\/span><\/a><span style=\"font-weight: 400;\"> containing your first and last name, professional website URL, phone number, and social media links. Using a signature can also add credibility to your message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other errors you should also look out for that aren\u2019t misspellings or misused words include:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Not_double-checking_attachments_and_links\"><\/span><span style=\"font-weight: 400;\">Not double-checking attachments and links<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All your links should lead to a live web page. Don\u2019t frustrate your prospect by making them access 404 pages from your broken link. Sending an email with broken links creates a sloppy image. How about an attachment? Instead of sending a downloadable attachment, upload them to Google drive and send them as a link.<\/span><\/p>\n<p><em>\ud83d\udc49Transform your customer service by learning the right way of saying &#8216;<a href=\"https:\/\/www.engagebay.com\/blog\/sorry-for-the-inconvenience\/\">sorry for the inconvenience<\/a>&#8216;. Check out our post for more insights.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_chat_language\"><\/span><span style=\"font-weight: 400;\">Using chat language<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chat languages might work for someone with an \u2018influencer status\u2019 in an industry. However, they don\u2019t work for most email introductions. For instance, chat languages have no place in a <a href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/\">cold email<\/a> to someone you\u2019ve never interacted with. It\u2019s safer to avoid chat language and treat your <a href=\"https:\/\/www.engagebay.com\/blog\/how-to-introduce-someone-via-email\/\">email introduction<\/a> in a formal tone.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_industry_jargon\"><\/span><span style=\"font-weight: 400;\">Using industry jargon<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like chat language, you should avoid using industry slang in your introduction emails even when they are the norm. Using these words might mean you have to spend more time explaining those terms. That\u2019ll be unproductive and a waste of the recipient\u2019s reading time.<\/span><\/p>\n<blockquote><p><em><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-examples\/\">Related post: 4 Introduction Email Examples Worth Replying (and Why)<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email is a powerful communication tool. And it offers a unique opportunity to make the best first impression to the recipient on the other end. But making mistakes can ruin the chances of getting a positive response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a recap of the introduction email mistakes to avoid and their remedies:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t overuse an introduction email template. Always personalize templates for every prospect.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An introduction email without a subject line is a no-no. Use a subject line that can stop your recipient\u2019s scroll.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t send emails without testing them for different types of devices. Optimize your email for mobile use.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid ambiguity, have a crisp, clear call to action.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t send emails late at night. Use <\/span><a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> to automate sending emails based on the time zone of international clients.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t just talk about your brand or services. Tell the recipient what\u2019s in it for them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proofread and edit your emails with tools like Grammarly.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s it.&nbsp;<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Want to see how EngageBay can help you? Our <\/span><strong><a href=\"https:\/\/www.engagebay.com\/\">award-winning all-in-one email marketing solution<\/a><\/strong><span style=\"font-weight: 400;\"> allows you to schedule, personalize, and automate your emails.&nbsp;<\/span><\/em><\/p>\n<blockquote><p><a href=\"https:\/\/www.engagebay.com\/blog\/engagebay-helps-businesses-grow\/\">EngageBay works pretty well with my business<\/a>. I was using ActiveCampaign, but the costs were adding up quite quickly<span style=\"font-weight: 400;\">. <\/span>I tried other platforms, but the automation sequence offered by ActiveCampaign was not easy to find, until I got EngageBay.&nbsp;The platform provides incredible automation for emails, plus landing pages and forms. It works pretty well and can be a perfect substitute.<\/p>\n<p>Leonardo W. &#8211; <span style=\"font-weight: 400;\">Founder, Wolff Consultoria<\/span><\/p><\/blockquote>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Looking to save time and boost your results? Use our guide \u201c<a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\" data-wpel-link=\"internal\">15 Introduction Email Templates That Work Like A Charm<\/a>\u201d to streamline your email communication. <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3c6.svg\" alt=\"\ud83c\udfc6\"><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you meet someone at an event or have to physically communicate with a business contact, that\u2019s easy, right? 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