{"id":15128,"date":"2021-09-07T15:12:47","date_gmt":"2021-09-07T15:12:47","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=15128"},"modified":"2025-07-02T14:52:57","modified_gmt":"2025-07-02T14:52:57","slug":"crm-functionality-growth-hacks","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/","title":{"rendered":"CRM Functionality: 12 Growth Hacking Ideas a Small Business Needs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Growing the business is a top priority for any business owner.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as a small business owner, you will face roadblocks and bottlenecks. With a <a href=\"https:\/\/www.engagebay.com\/blog\/free-marketing-software\/\" target=\"_blank\" rel=\"noopener\">very limited marketing budget<\/a>, it can be an uphill climb to even try taking a slice of the pie from the industry leaders.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you succeed at scaling a small business without draining your budget?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this ingenious idea known as growth hacking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many have <\/span><a href=\"https:\/\/crm.org\/articles\/growth-hacking\"><span style=\"font-weight: 400;\">compared<\/span><\/a><span style=\"font-weight: 400;\"> growth hacking for startups and small businesses to the invention of the assembly line during the industrial era.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s how revolutionary growth hacking is. If you don\u2019t step into this wagon, you\u2019ll miss out on a lot.&nbsp;<\/span><\/p>\n<p><b>This blog post offers a CRM functionality list of 12 proven ideas that can take your small business to the next level:<\/b><\/p>\n<ol>\n<li>Data-driven lead management<\/li>\n<li>Hot leads vs cold leads<\/li>\n<li>Omnichannel communication<\/li>\n<li>Mobile CRM for remote access<\/li>\n<li>Segmentation with smart lists<\/li>\n<li>Social proof and testimonials<\/li>\n<li>Exit-intent popups<\/li>\n<li>Customer retargeting<\/li>\n<li>Blogging<\/li>\n<li>Exceptional customer support<\/li>\n<li>Following up<\/li>\n<li>Regular interactions<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Following these growth hacking ideas will surely help you grow your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in!&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#What_is_Growth_Hacking\" >What is Growth Hacking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#12_Growth_Hacking_Ideas_a_Small_Business_Needs\" >12 Growth Hacking Ideas a Small Business Needs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#1_Data-Driven_Lead_Management\" >#1. Data-Driven Lead Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#2_Hot_Leads_vs_Cold_Leads\" >#2. Hot Leads vs Cold Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#3_Omnichannel_Communication\" >#3. Omnichannel Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#4_Mobile_CRM_For_Remote_Access\" >#4. Mobile CRM For Remote Access<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#5_Segmentation_With_Smart_Lists\" >#5. Segmentation With Smart Lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#5_Social_Proof_Testimonials\" >#5. Social Proof &amp; Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#6_Exit-Intent_Popups\" >#6. Exit-Intent Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#7_Customer_Retargeting\" >#7. Customer Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#8_Blogging\" >#8. Blogging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#9_Exceptional_Customer_Support\" >#9. Exceptional Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#10_Following_Up\" >#10. Following Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#11_Regular_Interactions\" >#11. Regular Interactions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality-growth-hacks\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_Growth_Hacking\"><\/span>What is Growth Hacking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Growth hacking is the \u201cfast and furious\u201d method of experimentation on various aspects of marketing, sales, and customer service. In a nutshell, <strong>growth hacking is the process of identifying the most efficient way to grow your business<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15428 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/growth-marketing-strategies-1024x536-1.png\" alt=\"growth hacking\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/growth-marketing-strategies-1024x536-1.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/growth-marketing-strategies-1024x536-1-300x157.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/growth-marketing-strategies-1024x536-1-768x402.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/growth-marketing-strategies-1024x536-1-595xh.png 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are ways to boost your conversion rate without following the conventional and daunting methods. You can also find novel and effective ways to acquire new customers and test how much your products and services mean to your customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses like yours need growth hacking or a <a href=\"https:\/\/growthrocks.com\/blog\/top-growth-hacking-agencies\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">growth hacking agency<\/a> to get a competitive advantage over mammoth corporations with well-funded and highly streamlined processes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditional methods can take a lot of time and resources to reach certain goals. In some cases, they might even fail.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where growth hacking comes into play.&nbsp;<\/span><\/p>\n<blockquote><p><strong>The trick is not to reinvent the wheel &#8212; you just have to experiment and tweak to find out what works the best for your company.&nbsp;<\/strong><\/p><\/blockquote>\n<p>So, how do you <i>growth-hack<\/i><span style=\"font-weight: 400;\"> your way to success? Well, we have 12 of the best growth hacking CRM (Customer Relationship Management) strategies a small business needs.&nbsp;<\/span><\/p>\n<p>Here&#8217;s a great video by Neil Patel:<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"What is Growth Hacking? (Drop Box Example)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ccaKaPHrNa8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Growth_Hacking_Ideas_a_Small_Business_Needs\"><\/span>12 Growth Hacking Ideas a Small Business Needs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can use your CRM to implement most of these ideas. Of course, for that to happen, you\u2019ll need to use a powerful, integrated and unified CRM, something like <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Data-Driven_Lead_Management\"><\/span>#1. Data-Driven Lead Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s a great CRM functionality for you.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just knowing your lead\u2019s name and contact details won\u2019t help you convert them into paying customers. <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">You need to dig deeper<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you can convert your leads into customers, you need to understand them wholly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you do that? With a well-built CRM.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15129 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image3.gif\" alt=\"EngageBay lead management software\" width=\"1337\" height=\"696\"><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>Don\u2019t fumble in the dark.<\/strong> Use data-driven CRM functionalities, like <\/span><a href=\"https:\/\/www.engagebay.com\/crm\/lead-management-crm\"><span style=\"font-weight: 400;\">lead management<\/span><\/a><span style=\"font-weight: 400;\">, and hack your way to success.&nbsp;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">A CRM centered around your customers will help you attain crucial information, including their desires, likes, behaviors, income, past interactions, and more. Using this customer data, your marketing and sales team can mold strategies that can help convert better.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Hot_Leads_vs_Cold_Leads\"><\/span>#2. Hot Leads vs Cold Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This one is another excellent tool from the proven CRM functionality list. Not all leads are the same, and therefore you shouldn&#8217;t give the same attention to everyone.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-model\/\">That&#8217;s where lead scoring comes to play<\/a>. You can distinguish between your hot leads and cold ones using various filters and criteria and focus on the leads that have a greater chance of converting.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM solution helps you automatically score your leads and create lists to target them through personalized marketing and even send them further down the sales funnel.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conversely, <\/span><b>you can weed out cold leads for re-engagement<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses make the mistake of targeting only hot leads and ignoring cold ones. Instead, lead scoring should only be used to gauge where the leads are in the sales funnel, and target them with personalized marketing for every stage.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Omnichannel_Communication\"><\/span>#3. Omnichannel Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are dozens of different modes of communication in today&#8217;s world, and your customers may have certain preferences. This could be email, calls, social media, websites, or even SMS.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you need an <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-guide-2020\/\"><span style=\"font-weight: 400;\">omnichannel<\/span><\/a><span style=\"font-weight: 400;\"> communication system. Doing so will help you reach a wider audience and show that you actually care about your customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good-quality <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM software<\/a> lets you engage with your customers through various channels of communication. It can also have various CRM functionalities to capture leads, collect information, and store them in a central database for future access.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing what your customers prefer is vital, especially for small businesses and startups.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Mobile_CRM_For_Remote_Access\"><\/span>#4. Mobile CRM For Remote Access<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cloud-based CRM systems have the added advantage of being portable. You can access various CRM functionalities as long as you have a good internet connection. This has revolutionized how small companies conduct their businesses.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, your marketing and sales teams need a task to be done quickly. This leads to inefficient task management if your team is outside the office and there&#8217;s no way to access the software remotely. What&#8217;s more, you may lose out on important leads!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having <a href=\"https:\/\/www.engagebay.com\/crm\/mobile-crm\">a portable CRM software<\/a> like <\/span><span style=\"font-weight: 400;\">EngageBay<\/span><span style=\"font-weight: 400;\"> lets you <\/span><b>engage with your leads, schedule meetings, and even offer customer support on the go.<\/b><\/p>\n<p><em><strong>Related Blog: <a href=\"https:\/\/www.engagebay.com\/blog\/crm-functionality\/\">CRM Functionality: Top 3 Features and Why You Need Them<\/a><\/strong><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Segmentation_With_Smart_Lists\"><\/span>#5. Segmentation With Smart Lists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\"><span style=\"font-weight: 400;\">Audience segmentation<\/span><\/a><span style=\"font-weight: 400;\"> is crucial if you want high conversions. Gone are the days of mass marketing and one-for-all sales tactics.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one CRM feature you wouldn&#8217;t want to miss out on. Segmentation is a basic CRM functionality, and most CRM software offer it, some for free.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15131 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image5.png\" alt=\"EngageBay smart list segmentation\" width=\"1999\" height=\"1500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image5.png 1999w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image5-300x225.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image5-1024x768.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image5-768x576.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image5-1536x1153.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image5-595xh.png 595w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here, you segment your leads and customers into lists based on various factors, including demographics, age, income, past interactions, lead score, purchase history, and user behavior.&nbsp;<\/span><\/p>\n<p><b>Once you get your audience segmented well, you can target them with relevant, personalized campaigns for better conversion.&nbsp;<\/b><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Boost your CRM success with our in-depth guide on CRM databases \u2013 dive in today! \ud83d\ude80&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\">Boost your CRM success with our in-depth guide on CRM databases \u2013 dive in today! \ud83d\ude80<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Social_Proof_Testimonials\"><\/span>#5. Social Proof &amp; Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social proof, aka testimonials, plays a huge role in conversions. People want to know that the products and services they purchase are helpful in their lives. If you have great testimonials, this is the time to display them proudly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add them to your landing page, social media accounts, and even on <a href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/\">popups<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies tend to inflate how good their products are, and your customers know it. Coming from someone who has paid for and used the product will give a much-needed nudge to convert them from leads to customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, here&#8217;s one <strong>testimonial for EngageBay<\/strong> that you can easily find on the product&#8217;s homepage:&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15133 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image7.png\" alt=\"EngageBay testimonial from Lilach Bullock\" width=\"896\" height=\"502\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image7.png 896w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image7-300x168.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image7-768x430.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image7-595xh.png 595w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Exit-Intent_Popups\"><\/span>#6. Exit-Intent Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever wondered how websites aptly show a colorful and eye-catching dialogue box when your cursor leaves the page?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s an <a href=\"https:\/\/www.engagebay.com\/blog\/exit-intent-pop-ups\/\">exit-intent<\/a> popup in action.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, an exit-intent popup shows up as the user is about to leave a webpage. This offers the brand another chance to convert its leads.<\/span><\/p>\n<p><b>This is a great place to show your testimonials and USPs.<\/b><span style=\"font-weight: 400;\"> Some websites even invoke a sense of FOMO (the infamous Fear of Missing out strategy) as a <a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/\">lead magnet<\/a> by showing a countdown or displaying how many have joined a particular subscription. Some even offer limited-time discounts to try to win back customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One example from EngageBay:&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15132 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image6.gif\" alt=\"EngageBay exit-intent popup \" width=\"1366\" height=\"720\"><\/p>\n<p><b><i><\/i><\/b><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium fasc-style-italic\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/\">Also read: 15 Intelligent Ways Top Brands Use Exit-Intent Popups<\/a><b><i><\/i><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Customer_Retargeting\"><\/span>#7. Customer Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, your leads go cold for a variety of reasons. Your campaigns may not appeal to them, they might not need your services right now, and some may outright dislike your brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing what went wrong and where can help you tweak your strategy to get back your leads.&nbsp;<\/span><\/p>\n<p><b>A CRM software offers various features to help you retarget your leads and send them further down the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">sales funnel<\/a>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Just because a customer does not purchase their first visit doesn&#8217;t mean you have lost them forever. According to a <\/span><a href=\"https:\/\/www.digitalstrategyconsulting.com\/ecommerce-and-eretailing\/savvy-shoppers-make-9-visits-to-a-retailers-site-before-deciding-to-buy\/12142\/\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> by Digital Strategy Consulting, <\/span><b>an average visitor makes nine visits before making a purchase!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google and customer retargeting works wonders, too. Make sure to include this in your advertisement strategy.&nbsp;<\/span><\/p>\n<p><em>\ud83d\udc49Discover the most effective CRM database practices that will transform your sales process in our <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-database\/\">detailed article<\/a>! \ud83d\udcc8<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Blogging\"><\/span>#8. Blogging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Though blogging is not a wholesome CRM functionality, it deserves a spot here because of its effectiveness. Consistently and regularly creating blogs on topics relevant to your user base and solving their problems can enhance reach.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share your blog posts on social media for better reach. Add <a href=\"https:\/\/www.engagebay.com\/blog\/email-calls-to-action\/\">CTAs<\/a> to them so that new visitors can subscribe to your newsletter &#8212; thus offering another channel to nurture and capture leads.&nbsp;<\/span><\/p>\n<blockquote><p><b>One great way to growth-hack your way to success is to write blog posts that rank on Google&#8217;s first page for industry-related SEO keywords.<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This will bring in more targeted traffic, thus significantly enhancing the chances of quality conversions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, when you look for alternatives to the popular CRM HubSpot, you\u2019ll find EngageBay\u2019s blog post about good <a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">HubSpot alternatives<\/a> ranking first:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15135 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image2.png\" alt=\"EngageBay ranks first in organic Google search\" width=\"959\" height=\"620\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image2.png 959w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image2-300x194.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image2-768x497.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image2-595xh.png 595w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/p>\n<p><em><strong><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/\">Also read: Track These 15 Marketing Metrics to Grow Your Small Business<\/a><\/strong><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Exceptional_Customer_Support\"><\/span>#9. Exceptional Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offering quick and efficient responses to your customer\u2019s queries is a surefire way to enhance conversions. Your leads won\u2019t wait for you for days to get a reply; they\u2019ll simply move on to other vendors that offer better customer service.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you need a CRM software that offers a <a href=\"https:\/\/www.engagebay.com\/products\/customer-service\" target=\"_blank\" rel=\"noopener\">complete <\/a><\/span><span style=\"font-weight: 400;\">customer support<\/span><span style=\"font-weight: 400;\"> system. With tools like helpdesk and live chat, you can respond to queries swiftly and possibly retain customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using autoresponders and other CRM system features can help reduce your agent\u2019s workload while simultaneously improving response times.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Following_Up\"><\/span>#10. Following Up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s another great CRM functionality idea: Follow-up.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses, especially smaller ones engage with a lead once and then forget them altogether. In reality, multiple attempts are needed to garner a response from a potential lead. <\/span><\/p>\n<p><b>Just because they don&#8217;t respond on the first attempt does not mean they have gone &#8216;cold.&#8217;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.engagebay.com\/blog\/crm-integration\/\">CRM software<\/a> helps you manage leads effectively and lets you follow up with them in a timely manner. You get the tools and data you need to make multiple follow-ups on various channels and then proactively send them further down the sales funnel.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great things don\u2019t happen in a single day!<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-for-marketing\/\">Read also: CRM for Marketing Success: What Tools to Use and How<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Regular_Interactions\"><\/span>#11. Regular Interactions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t just ignore your existing customers as soon as they make a purchase. This is the time to up-sell and cross-sell your products or services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can make use of CRM features, including email broadcasts, <a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-guide-2020\/\">multi-channel marketing<\/a>, and email sequences to interact with your customers at regular intervals. With <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">email sequences<\/a> and segmentation, you can regularly send out personalized, relevant emails, promotions, and news to keep your brand name at the forefront.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15134 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/image1.gif\" alt=\"Image for visual purposes\" width=\"495\" height=\"293\"><\/p>\n<p><span style=\"font-weight: 400;\">Many CRM software offers web analytics and user behavior tracking to help you analyze how your customers respond to your web pages and emails. This will offer deep insight into your customers&#8217; desires and behavior &#8212; making it easier for you to convert leads to sales, up-sell, and cross-sell.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-marketing-automation-integration\/\">Read also: The Power of CRM and Marketing Automation Integration<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For small businesses, growth hacking is vital for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog post offers a CRM functionality list of 12 proven ideas that can take your small business to the next level.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This brings us to the following question: <strong>How do you choose an excellent <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a> &amp; <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM software<\/a> for your small business?<\/strong> There are dozens of excellent CRM software in the market today. Choosing any one of them can enhance conversions, boost your growth, and <a href=\"https:\/\/www.engagebay.com\/blog\/sales-prospecting\/\">bring in more sales<\/a>.&nbsp;<\/span><\/p>\n<p>That said, <a href=\"https:\/\/www.engagebay.com\/\"><b>EngageBay<\/b><\/a><b> is one of the best marketing and sales force automation CRM software for small businesses.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With EngageBay, you get advanced segmentation, predictive lead scoring, intelligent reporting and analytics, autoresponders, pipeline management, email sequences, omnichannel communication, a Social Suite, workflow automation, <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">Live Chat<\/a>, exit-intent popups &#8212; the list goes on.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part?<\/span><\/p>\n<p><b>There\u2019s a free plan with a myriad of features for businesses like yours.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you need a demo with our team, you can schedule a 30-minute session for free &#8212; at any time of your choosing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a great video detailing our product:&nbsp;<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"EngageBay Product Demo | All-in-one Marketing, Sales, Support CRM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5fAdDwlx5WY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m); 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But as a small business owner, you will face [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":15429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[120],"tags":[6166,121,6149,5564,6165],"class_list":["post-15128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-business-growth","tag-crm","tag-crm-features","tag-crm-functionality","tag-growth-hacking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRM Functionality: 12 Growth Hacking Ideas a Small Business Needs<\/title>\n<meta name=\"description\" content=\"Growth hacking is vital for business success. 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