{"id":16063,"date":"2023-12-08T12:14:56","date_gmt":"2023-12-08T12:14:56","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=16063"},"modified":"2026-04-07T14:51:48","modified_gmt":"2026-04-07T14:51:48","slug":"lifecycle-marketing-software","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/lifecycle-marketing-software\/","title":{"rendered":"12 Best Customer Lifecycle Marketing Software [Pricing, Features]"},"content":{"rendered":"

How do you feel when you acquire a new customer? Excited? Of course. <\/span><\/p>\n

But before sealing the deal with the lead, you went through many stages. Perhaps you called, texted, and <\/span>emailed<\/span> the customer. These are tough, considering that you need to repeat the process to acquire more customers. And you\u2019re not alone!<\/span><\/p>\n

Customer acquisition isn\u2019t easy for many marketers<\/a>. Why? Because it requires many touchpoints which come under a <\/span>lifecycle marketing strategy<\/span><\/a>. <\/span><\/p>\n

These strategies vary across every business, however, the goals remain the same – increase revenue, have more brand evangelists, and convert new leads.<\/span><\/p>\n

While turning a lead to a customer is good, something is better – <\/span>customer retention<\/span><\/a>.<\/span><\/p>\n

According to KPMG:<\/span><\/p>\n

Customer retention drives <\/span><\/i>52% of a brand\u2019s total revenue<\/span><\/i> compared to 45% from customer acquisition.<\/span><\/i><\/span><\/p><\/blockquote>\n

\"customer<\/a><\/p>\n

Source: Superoffice.com<\/span><\/p>\n

But despite the benefits of customer retention, <\/span>statistics<\/span><\/a> show it\u2019s still a significant challenge for many businesses.<\/span> Here are some:<\/span><\/p>\n