{"id":16599,"date":"2021-10-12T13:48:21","date_gmt":"2021-10-12T13:48:21","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=16599"},"modified":"2025-12-29T08:53:11","modified_gmt":"2025-12-29T08:53:11","slug":"crm-strategy","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/crm-strategy\/","title":{"rendered":"6 Steps to Create Your CRM Strategy (+ How to Track It)"},"content":{"rendered":"

Whether you run a small or mid-sized business, there\u2019s a set of people you must please — your customers. Bad customer experiences can sink a brand regardless of its size and revenue. So let me ask, \u201cDo you map out a decisive <\/span>Customer Relationship Management (<\/b>CRM<\/b><\/a>) <\/b>plan that turns your prospects into first-time clients and then to repeat customers?<\/span><\/p>\n

A page from history will help us appreciate why CRM is now more important than ever. In 2010, the U.S had <\/span>27.9 million<\/span><\/a> small businesses. Fast forward to 2021, and this number has risen to <\/span>31.7 million<\/span><\/a>.<\/span><\/p>\n

That\u2019s a 13.62% increase in <\/span>small businesses<\/span><\/a>, which signals rapid development. But it also means customers are now picky because many companies are striving for their attention. And do innovative companies allow customers to slip by because of the competition? Of course not. They delight their customers at every touchpoint and make a good profit, enabling them to survive for many years. According to the U.S. <\/span>Bureau of Labor Statistics<\/span><\/a> (BLS):<\/span><\/p>\n