{"id":1740,"date":"2019-05-02T07:00:02","date_gmt":"2019-05-02T07:00:02","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=1740"},"modified":"2026-04-13T13:53:15","modified_gmt":"2026-04-13T13:53:15","slug":"17-tips-video-marketing-success","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/","title":{"rendered":"17 Tips for Video Marketing Success (Updated)"},"content":{"rendered":"<p>Have you heard? In the past few years, <strong>video marketing<\/strong> has grown to become one of the most viable tactics in a marketer\u2019s arsenal.<\/p>\n<p>Here are some fun stats from marketing brand <a href=\"https:\/\/www.zembula.com\/blog\/the-growth-of-video-marketing\/\">Zembula<\/a>:<\/p>\n<ul>\n<li>If you post a video, you may get 39 percent more vendor calls and 65 percent more visits to your website.<\/li>\n<li>Videos push up the likelihood of a customer buying your products by 64 percent.<\/li>\n<li>Engagement could go up significantly (up to 22 percent) by presenting a full-page ad with your video.<\/li>\n<li>You could get 80 percent more conversions with a landing page video.<\/li>\n<li>Click-through rate also goes up, sometimes to 200 or even 300 percent if you <strong>add a video to an email<\/strong>.<\/li>\n<\/ul>\n<p>The proof is in the pudding:<strong> video marketing<\/strong> has really caught up. Today, there are so many ways to make and <strong>upload videos<\/strong>, such as YouTube, Instagram, Snapchat, TikTok, and Twitch.<\/p>\n<p>You don\u2019t need a professional setup, either; your phone does the trick.<br \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#What_Is_Video_Marketing\" >What Is Video Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#Why_You_Need_to_Focus_on_Video_Marketing\" >Why You Need to Focus on Video Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#17_Tips_for_Video_Marketing_Success\" >17 Tips for Video Marketing Success<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#1_Watch_Your_Video_Length\" >1. Watch Your Video Length<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#2_Plan_Your_Videos\" >2. Plan Your Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#3_Tell_a_Story\" >3. Tell a Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#4_Dont_Forget_Your_Tags\" >4. Don\u2019t Forget Your Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#5_Dont_Leave_the_Description_Box_Blank\" >5. Don\u2019t Leave the Description Box Blank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#6_Make_Your_Video_Titles_Sing\" >6. Make Your Video Titles Sing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#7_Make_Sure_Your_Thumbnails_Are_Must-Click\" >7. Make Sure Your Thumbnails Are Must-Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#8_Dont_Waste_Your_Intro\" >8. Don\u2019t Waste Your Intro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#9_Include_a_CTA\" >9. Include a CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#10_Share_Share_Share\" >10. Share, Share, Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#11_Create_an_Element_of_Interactivity_When_Possible\" >11. Create an Element of Interactivity When Possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#12_Its_Okay_to_Be_Humorous\" >12. It\u2019s Okay to Be Humorous<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#13_Expect_Mistakes_and_Learn_from_Them\" >13. Expect Mistakes and Learn from Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#14_Stick_to_a_Publishing_Schedule\" >14. Stick to a Publishing Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#15_Make_a_Series\" >15. Make a Series<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#16_Use_Facebook_Targeting\" >16. Use Facebook Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#17_Use_Analytics\" >17. Use Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Video_Marketing\"><\/span>What Is Video Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we get into our <strong>tips for video success<\/strong>, let\u2019s answer the obvious question. <strong>What is video marketing?<\/strong><\/p>\n<p>When you use <strong>video marketing<\/strong>, you\u2019re integrating video into your campaigns. You can do this in a slew of ways.<\/p>\n<p>For example, perhaps you add an <strong>explainer video<\/strong> to a <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing page<\/a> or on your homepage. A strong example of this approach is the <a href=\"https:\/\/sinclairlawfirm.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Sinclair Law Firm, LLC<\/a>, which uses a homepage video to build trust and immediately clarify how they help clients facing benefit denials.<\/p>\n<p>This often involves choosing the right <a href=\"https:\/\/www.vdocipher.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">video hosting<\/a> solution to ensure your content loads fast, looks professional, and performs well across devices.<\/p>\n<p>You could <strong>create explainer videos<\/strong> on YouTube and post them across social media.<\/p>\n<p>You might integrate a video in your blog content to illustrate certain concepts. Even in email, a video can augment your message.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Need_to_Focus_on_Video_Marketing\"><\/span>Why You Need to Focus on Video Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With that definition out of the way, why should you focus on <strong>video marketing<\/strong>? If the above stats didn\u2019t prove it, perhaps this infographic from <a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\">Oberlo<\/a> will.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4882 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/enjoy-video-content.png\" alt=\"enjoy video content\" width=\"624\" height=\"393\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/enjoy-video-content.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/enjoy-video-content-300x189.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/enjoy-video-content-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>With the availability of <strong>video across many channels<\/strong>, you have a huge audience you can potentially reach. Most United States residents watch some form of online video.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4883 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/demand-for-video-content.png\" alt=\"demand for video content\" width=\"624\" height=\"394\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/demand-for-video-content.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/demand-for-video-content-300x189.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/demand-for-video-content-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>If you\u2019re not <strong>making videos<\/strong>, you risk losing customer business or loyalty. Today, more customers (54 percent) expect you to regularly create videos. If you\u2019re not already doing so, it\u2019s time to get on it, stat.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4884 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/consumers-love-seening-videos.png\" alt=\"consumers love seeing videos\" width=\"624\" height=\"394\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/consumers-love-seening-videos.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/consumers-love-seening-videos-300x189.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/consumers-love-seening-videos-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>It\u2019s hard for a business to stand out on social media, but there\u2019s evidence that <strong>successful<\/strong> <strong>video marketing<\/strong> <strong>campaigns<\/strong> can help.<\/p>\n<p>Oberlo says consumers <strong>prefer video content<\/strong> over any other type of social media content, including images and text.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4885 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/video-marketing-lead-gen.png\" alt=\"video marketing as a lead gen\" width=\"624\" height=\"393\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/video-marketing-lead-gen.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/video-marketing-lead-gen-300x189.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/video-marketing-lead-gen-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/resources\/master-lead-generation\">Want more leads?<\/a> It\u2019s possible to increase your <strong>leads with successful video marketing campaigns<\/strong>. Not only will you have more leads in your pipeline, but they\u2019re qualified, too. That means they\u2019re readier to buy.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4886 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/videos-engage-users.png\" alt=\"videos engage users\" width=\"624\" height=\"395\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/videos-engage-users.png 624w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/videos-engage-users-300x190.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/videos-engage-users-595xh.png 595w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>Also, you can get more quality traffic to your website with <strong>video marketing campaigns<\/strong>. According to Oberlo, your website visitors will spend a staggering amount of time on your site if it has <strong>video content<\/strong>.<\/p>\n<p>Who doesn\u2019t want users spending 88 percent more time on their sites?<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/blog-vs-vlog\/\">Blog vs Vlog: Which is Better for Small Business Marketing?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"17_Tips_for_Video_Marketing_Success\"><\/span>17 Tips for Video Marketing Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have the above stats convinced you that you need to <strong>start making videos<\/strong>? If so, then check out this list of 17 tips. We\u2019ll cover everything you need to know to succeed in this area of marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Watch_Your_Video_Length\"><\/span>1. Watch Your Video Length<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s a lot that\u2019s competing for the average person\u2019s attention: their job, their family, personal hobbies, friends, social media, text messages, emails\u2026the list goes on and on.<\/p>\n<p>That means the average person doesn\u2019t have time to sit down and watch a 15-minute <strong>explainer video<\/strong> from you. It\u2019s nothing personal; there\u2019s just only so many minutes in the day.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1754 size-medium\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/video-length-august-300x221.jpg\" alt=\"Video Optimization\" width=\"300\" height=\"221\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/video-length-august-300x221.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/video-length-august-1024x754.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/video-length-august-768x566.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/video-length-august-595xh.jpg 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/03\/video-length-august.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>If you want your <strong>video content<\/strong> to be a part of someone\u2019s day, it\u2019s better to keep it as short as possible. One to two minutes is good if you can squeeze your message in that quickly. If not, try not to exceed five minutes.<\/p>\n<p>Consider using tools like AI clips or a <a href=\"https:\/\/morphic.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Morphic AI creative platform<\/a> to create concise, engaging segments from longer videos. The <a href=\"https:\/\/www.powtoon.com\/ai\/video-generator\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Powtoon AI video generator<\/a> can also extract highlights and produce short, social-ready clips that amplify reach.<\/p>\n<p>AI technology can help identify key moments and distill them into shorter clips, ensuring your audience gets the essential information quickly and&nbsp;efficiently.<\/p>\n<p>For teams that need to produce quick and effective product or training demos, the AI demo video generator from <a href=\"https:\/\/www.trupeer.ai\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Trupeer.ai<\/a> helps create polished short-form videos without heavy editing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Plan_Your_Videos\"><\/span>2. Plan Your Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As you can see then, every <strong>second of your video counts<\/strong>. That means you can\u2019t sit down in front of a camera (even if that camera is your phone) and wing it.<\/p>\n<p>Off-the-cuff <strong>video content<\/strong> does have its place, but this probably shouldn\u2019t be part of your <strong>video marketing strategy<\/strong> from the onset.<\/p>\n<p>Instead, you should <strong>plan your video content<\/strong> from start to finish. Write a script. Draft a storyboard. Or use a <a href=\"https:\/\/www.drawstory.ai\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">storyboard AI<\/a> tool like Drawstory to quickly visualize your scenes. Do a few test runs. Shorten or lengthen the script based on those test runs.&nbsp;<\/p>\n<p>This kind of structured approach is a core part of <a href=\"https:\/\/www.topnotchcinema.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Full video production<\/a>, where each stage builds on the last to support a clear final outcome.<\/p>\n<p>Yes, it\u2019s going to take hours of work for a video clocking in at under five minutes, but the results are worth it.<\/p>\n<p>If you\u2019re new to the production side, this step-by-step guide on <a href=\"https:\/\/www.techsmith.com\/blog\/record-youtube-videos\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">how to record YouTube videos<\/a> covers choosing the right screen recorder, setting up your capture area, checking audio levels, and exporting with YouTube-ready presets so your planning translates into polished footage.<\/p>\n<p>To streamline this process, <a href=\"https:\/\/www.veed.io\/ai-models\/video\/veo-3-1\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">VEO 3.1<\/a> can be a valuable tool. It uses AI to help creators plan and generate video content more efficiently by turning scripts and ideas into structured video drafts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Tell_a_Story\"><\/span>3. Tell a Story<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So what should your <strong>video marketing strategy<\/strong> be about? If you\u2019re trying to promote your products or services, then you should be selling the whole time, right?<\/p>\n<p>Not really.<\/p>\n<p>Listen, <strong>this is a video<\/strong>, not an infomercial. If you\u2019re all about \u201csell, sell, sell,\u201d your audience is going to be quickly turned off.<\/p>\n<p>Instead, humanize your product. Tell a story; in fact, tell a few stories. Post testimonial videos and show real people using your products or services. Reviewing a few high-performing <a href=\"https:\/\/www.showca.se\/post\/ugc-video-examples\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">user-generated content video examples<\/a> can help you understand the visual style and tone that resonates best with modern audiences.<\/p>\n<p>Furthermore, to broaden your video&#8217;s appeal and accessibility, <a href=\"https:\/\/async.com\/ai-subtitles\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">add subtitles<\/a> to your video. By doing this, you cater to individuals who have a hearing impairment or those who might not have their volume up while watching your content.<\/p>\n<p>Translated captions can even help you reach non-English-speaking audiences. Creating an inclusive environment is another way to indirectly showcase the love and care you put into your products or services.<\/p>\n<p>This bears repeating, though: don\u2019t focus on being salesy in your video. You\u2019ll have other opportunities for that.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Master the art of high-performing marketing with the perfect strategies \u2013 check out our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">expert guide<\/a> for all the details! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f947.svg\" alt=\"\ud83e\udd47\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Dont_Forget_Your_Tags\"><\/span>4. Don\u2019t Forget Your Tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ve surely seen tags used on YouTube before, even if you don\u2019t have your own account. This is how, if you wanted to search for funny cat video compilations, you would find said videos.<\/p>\n<p>The users of those <strong>videos tag their clips<\/strong> with related keywords. In this example, it might be \u201ccat,\u201d \u201cfunny,\u201d and \u201canimals.\u201d<\/p>\n<p>As a marketer, you\u2019re already familiar with keywords. You pepper these into your content, add them in your landing pages, and subtly inject them into your social media posts.<\/p>\n<p>With YouTube, it\u2019s not that different. Choose five or so relevant keywords, and keep them shorter when possible so they\u2019re easily searchable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Dont_Leave_the_Description_Box_Blank\"><\/span>5. Don\u2019t Leave the Description Box Blank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You see the blank description box staring at you, but what are you supposed to write? Everything you plan on saying will be in your <strong>video content<\/strong>.<\/p>\n<p>That said, you can\u2019t exactly leave this space blank. Why?<\/p>\n<p>The description lets users know <strong>what your video<\/strong> will be about before they click it, as a few lines show up in YouTube search results. If you leave this blank, you could miss out on a lot of traffic.<\/p>\n<p>Not only that, but Google relies on these descriptions, too, so writing a good one could boost your SEO. <span style=\"font-family: georgia, serif;\">YouTube video transcription to text is another proven strategy to boost your YouTube views, and search rankings on your videos because it allows you to rank for a higher number of relevant terms instead of just relying on the terms used in your video description.<\/span><\/p>\n<p>There\u2019s a great guide on <a href=\"https:\/\/backlinko.com\/how-to-rank-youtube-videos\">Backlinko<\/a> for writing killer descriptions. Here are some pointers:<\/p>\n<ul>\n<li>Make sure your description focuses on value.<\/li>\n<li>Include a link, either to your website, your landing page, or your online store. Too many links looks spammy, though.<\/li>\n<li>Do keyword research and put relevant keywords in your description. Include each one on at least three occasions, and put the first keyword within 25 words.<\/li>\n<li>Don\u2019t surpass 250 words. YouTube description boxes are not novels.<\/li>\n<\/ul>\n<blockquote><p><strong>With EngageBay create visually rich video templates for smart marketing.<\/strong><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"6_Make_Your_Video_Titles_Sing\"><\/span>6. Make Your Video Titles Sing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Equally as important to the <strong>video description<\/strong> is the video title.<\/p>\n<p>Imagine you\u2019re searching for a topic for the first time on YouTube. You\u2019re not subscribed to any of the channels you see in the results, so you\u2019re not biased.<\/p>\n<p>What\u2019s going to make you click, then? Either the thumbnail or the video title.<\/p>\n<p>Social analytics company BirdSong Analytics recommends capping off your title at 100 characters (or fewer). That\u2019s not words, it\u2019s characters.<\/p>\n<p>So, in actuality, your title should be a little shorter than a tweet on Twitter (you know, the old-fashioned 120-character days).<\/p>\n<p>That said, if you can write a good title in 70 characters, that\u2019s even better.<\/p>\n<p>Chances are, you won\u2019t write the perfect title right away. It\u2019s better to jot down some longer ideas and then trim down words until they fit the character limit.<\/p>\n<p>It should be said that we live in an era of clickbait today, where people write shocking and often deceptive headlines just to get clicks.<\/p>\n<p>While sure, you could trick your audience for the views, that\u2019s not going to help you build long-term relationships with customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Make_Sure_Your_Thumbnails_Are_Must-Click\"><\/span>7. Make Sure Your Thumbnails Are Must-Click<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that your title is ready, you need to decide which thumbnail you want. YouTube will give you a few sample thumbnails to choose from.<\/p>\n<p>These will all be <strong>stills from your video<\/strong>. Since they\u2019re auto-generated, these skills are not always flattering.<\/p>\n<p>Luckily, you can add your own thumbnail on YouTube that portrays your video the way <em>you <\/em>want to. Again, don\u2019t rely on clickbait to attract attention to your video.<\/p>\n<p>Your thumbnail cannot portray excessive violence or nudity, so keep it tame and PG.<\/p>\n<p>A good thumbnail should be a visual accompaniment to your <strong>video title<\/strong> and description. It should intrigue and get customers clicking without relying on cheap clickbait tactics.<\/p>\n<p>If you&#8217;re looking for an easy way to create eye-catching thumbnails for your YouTube videos, consider using a thumbnail maker for YouTube.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Dont_Waste_Your_Intro\"><\/span>8. Don\u2019t Waste Your Intro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You know the old saying, right? \u201cYou only get one chance to make a first impression.\u201d That couldn\u2019t be truer when it comes to making videos.<\/p>\n<p>You really only do have a few seconds to hook someone in, so you must use that time wisely. While you can start your <strong>video with a short greeting<\/strong> (\u201chello,\u201d \u201cwhat\u2019s up?,\u201d \u201chow are you?\u201d), after that, you must launch into the crux of your video.<\/p>\n<p>It\u2019s okay to explain what you plan to <strong>cover in the video<\/strong> (\u201ctoday we\u2019ll be talking about\u2026\u201d), but again, don\u2019t waste precious seconds.<\/p>\n<p>Keep the intro brief, fluid, and engaging to best <a href=\"https:\/\/www.engagebay.com\/blog\/lead-capture-landing-pages\/\">capture your audience\u2019s<\/a> attention.<\/p>\n<p><strong>Pro tip:<\/strong> You can use an <a href=\"https:\/\/biteable.com\/intro\/\">online intro maker<\/a> to make it easier for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Include_a_CTA\"><\/span>9. Include a CTA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another major element you need for your <strong>video content<\/strong> is a <a href=\"https:\/\/www.engagebay.com\/blog\/email-calls-to-action\/\">call to action<\/a> or CTA. This can go in several places. Let\u2019s unpack these:<\/p>\n<ul>\n<li>You can add a CTA in your description via the video link you provide.<\/li>\n<li>Your CTA can go in the video title, although this comes across as kind of salesy.<\/li>\n<li>Your CTA can go in your actual video, either in the middle or towards the end. You can either mention the CTA in the video or add an annotation bubble that lets customers click on your website.<\/li>\n<\/ul>\n<p>You may want to <a href=\"https:\/\/www.engagebay.com\/blog\/email-campaigns-ab-testing\/\">A\/B test<\/a> to see which CTA placement gets you the most clicks.<\/p>\n<p>According to a Wistia study on <strong>video CTAs<\/strong> from 2017, it\u2019s best to end your video with a CTA. Of 324,015 clips on YouTube with 481,514 CTAs, 95.9 percent of accounts choose to put their CTA at the end.<\/p>\n<p>Just 0.1 percent started a <strong>video with a CTA<\/strong>, while four percent used a CTA midway through the video.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Share_Share_Share\"><\/span>10. Share, Share, Share<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your <strong>video is recorded<\/strong>, edited, and uploaded to YouTube. You\u2019ve watched it and it looks pretty good, especially for your <strong>first video<\/strong>. Now the goal is to get others to watch it.<\/p>\n<p>If you don\u2019t already have social sharing buttons enabled on your website and blog, you\u2019ll need those. You should also have an active presence on platforms like Facebook, Twitter, Instagram, and more.<\/p>\n<p>Now it\u2019s time to <strong>share your video<\/strong> on those platforms. You know the drill: encourage your audience to share with their friends, family, and coworkers. Tools like CoSchedule also make social sharing easier and faster.<\/p>\n<p>The next time you write a blog post in which the video is relevant, be sure to embed the video in your content. That\u2019s another great way to get new sets of eyes on the clip.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Create_an_Element_of_Interactivity_When_Possible\"><\/span>11. Create an Element of Interactivity When Possible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Interactive <strong>video marketing content<\/strong> is another growing trend that is worth paying attention to. This type of video includes elements like clicks, touch screens, and voice recognition that let your customers change the outcome of the video.<\/p>\n<p>The main industries that can benefit from <strong>interactive video<\/strong> are entertainment brands, education brands and schools, retailers, and marketers.<\/p>\n<p>These kinds of videos may take much more effort and a require a higher budget, but if done well, they can boost leads and possibly revenue.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Its_Okay_to_Be_Humorous\"><\/span>12. It\u2019s Okay to Be Humorous<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You could make the most informative and <strong>useful videos on YouTube<\/strong>, but if these are dry and boring, no one is going to watch them.<\/p>\n<p>Presentation is everything with <strong>video marketing campaigns<\/strong>, as you probably understand by now.<\/p>\n<p>This doesn\u2019t mean you should riddle your video with bad puns and lame one-liners in an attempt to be funny. If you\u2019re not quite a budding comedian, find someone within your company who can quip more naturally.<\/p>\n<p>Forced, fake humor will fall flatter than a video with no humor at all.<\/p>\n<p>Also, remember that you are professionals. While you can throw in a few jokes when appropriate, you\u2019re not a comedy channel.<\/p>\n<p>The humor is meant to lighten up the subject matter, not overtake the video.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Expect_Mistakes_and_Learn_from_Them\"><\/span>13. Expect Mistakes and Learn from Them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You blank on your lines once the camera starts rolling. You spent hours painstakingly <strong>editing your video<\/strong> only for the file to corrupt. Once the video goes live, it gets poor reception.<\/p>\n<p>If you click on the profiles of any successful YouTube star and scroll back to their first few videos, you\u2019ll see that even they didn\u2019t discover the formula to success overnight. It takes time and patience.<\/p>\n<p>You\u2019ll naturally get over the jitters with time the more you <strong>make videos<\/strong>. If it\u2019s an issue with the video getting a few views, ramp up your social sharing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Stick_to_a_Publishing_Schedule\"><\/span>14. Stick to a Publishing Schedule<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For some people, YouTube is the new TV. How can they say that?<\/p>\n<p>It\u2019s because YouTubers stick to a schedule. They make videos daily or weekly, and always on the same day.<\/p>\n<p>Their fans can expect to log in on a Tuesday evening, for instance, and see their favorite YouTuber\u2019s video every week without fail.<\/p>\n<p>If you want to become an integral part of your audiences\u2019 viewing schedule, do the same.<\/p>\n<p>Maybe you publish every Monday or Friday, but once you pick a day, make sure you can realistically publish videos that same day each week.<\/p>\n<p>Of course, you can skip holidays and other extenuating circumstances, but otherwise, stick to the schedule. Eventually, your audience will come to rely on your videos weekly, too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Make_a_Series\"><\/span>15. Make a Series<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another way to hook in your audience long-term is to start a series.<\/p>\n<p>Say you have 10 videos as part of a series and a prospective customer finds the sixth video in that series. They watch it and like it.<\/p>\n<p>Guess what? They\u2019re probably going to go back and watch the other nine videos to catch up.<\/p>\n<p>If you do plan to start a <strong>video marketing campaign series<\/strong>, make sure you label your videos from the beginning.<\/p>\n<p>Come up with a name for your series and then title your video something like \u201cNew Series, Episode #1\u201d and so on.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Use_Facebook_Targeting\"><\/span>16. Use Facebook Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019ve paid for Facebook Ads, then you\u2019ve used Facebook targeting. If you\u2019re not quite familiar with this feature, we\u2019ll go over how to use Facebook targeting for your video.<\/p>\n<p>First, go to your Facebook Business Page and then set up your new post. You should see a target icon that looks like two little triangles. This lets you select up to 16 different interests in which you can divide your audience.<\/p>\n<p>Now you can select audience restrictions. This further <a href=\"https:\/\/www.engagebay.com\/resources\/segmenting-customers\">segments your audience<\/a> by the language(s) they speak, their location, their gender, and their age.<\/p>\n<p>You can be sure that your video will only be displayed to the audience segments who will be most receptive to it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_Use_Analytics\"><\/span>17. Use Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you click on a YouTube video, you can clearly see how many views, likes, dislikes, and comments the clip has generated. It doesn\u2019t even have to be your video.<\/p>\n<p>This information is public, but YouTube\u2019s analytics go far deeper. To access these analytics, go to your account and then the Creator Studio.<\/p>\n<p>From there, you should see an Analytics tab. You can check out even more data via the End Screens option. This presents the following information:<\/p>\n<ul>\n<li>End screen elements, which track whether you\u2019ve used <a href=\"https:\/\/support.google.com\/youtube\/answer\/6388789?co=GENIE.Platform%3DDesktop&amp;hl=en\">end screens<\/a> like CTAs, subscription buttons, and more.<\/li>\n<li>Clicks per end screen element, which show the level of engagement with your end screen element.<\/li>\n<\/ul>\n<p>Of course, you can also use analytics to track more than end screen elements. These also tell you useful demographic information, such as where your subscribers are coming from, so you can make more targeted clips.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Video marketing<\/strong>, whether you like it or not, is here to stay. It\u2019s only going to become more prevalent for marketers to master in the coming years, so why not start early?<\/p>\n<p>By following these <strong>17<\/strong> <strong>tips for successful video marketing<\/strong>, you\u2019re on track to driving more traffic and growing your audience.<\/p>\n<p>For all your other marketing needs, there\u2019s <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Whether you want to build your social media presence, master SEO, or <a href=\"https:\/\/www.engagebay.com\/resources\/what-is-email-marketing-automation\">automate email marketing<\/a>, EngageBay is an affordable alternative that\u2019s geared towards small businesses and startups. <\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>It\u2019s the perfect tool to start your next <strong>video marketing campaign<\/strong>.<\/p>\n<p>Whether you\u2019re looking to create a video for business, video on-demand, animated videos, or more, choose EngageBay.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p><strong><em>Check out our<\/em>&nbsp;recommended social media blog posts:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/social-media-marketing-goals\/\">How to Easily Prioritize Your Social Media Marketing Goals<\/a><\/li>\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/strong-digital-brand\/\">How to Build a Strong Digital Brand With Social Media<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard? In the past few years, video marketing has grown to become one of the most viable tactics [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[47,48,46],"class_list":["post-1740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-all-in-one-marketing","tag-email-video-marketing","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17 Tips on How to Make Your Video Marketing Successful<\/title>\n<meta name=\"description\" content=\"Video Marketing is the latest buzzword. This article shows you 17 tips to make your video marketing campaigns successful and profitable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 Tips for Video Marketing Success (Updated)\" \/>\n<meta property=\"og:description\" content=\"Video Marketing is the latest buzzword. This article shows you 17 tips to make your video marketing campaigns successful and profitable\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-02T07:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T13:53:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/video-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicole Malczan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Malczan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/\"},\"author\":{\"name\":\"Nicole Malczan\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/ab4bd7395a29f3686b9782f656820fda\"},\"headline\":\"17 Tips for Video Marketing Success (Updated)\",\"datePublished\":\"2019-05-02T07:00:02+00:00\",\"dateModified\":\"2026-04-13T13:53:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/\"},\"wordCount\":3362,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/video-marketing.png\",\"keywords\":[\"all-in-one marketing\",\"email video marketing\",\"video marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/\",\"name\":\"17 Tips on How to Make Your Video Marketing Successful\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/17-tips-video-marketing-success\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2019\/05\/video-marketing.png\",\"datePublished\":\"2019-05-02T07:00:02+00:00\",\"dateModified\":\"2026-04-13T13:53:15+00:00\",\"description\":\"Video Marketing is the latest buzzword. 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