{"id":20661,"date":"2022-04-05T13:45:46","date_gmt":"2022-04-05T13:45:46","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=20661"},"modified":"2026-04-13T15:03:31","modified_gmt":"2026-04-13T15:03:31","slug":"business-automation-software-types-benefits","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/business-automation-software-types-benefits\/","title":{"rendered":"Business Automation Software Types and Benefits"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Growing a business is an exciting process. However, growth comes with a lot of responsibilities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are spending too much time on repetitive and administrative tasks, your business may not progress how you want it to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a small business, outsourcing manual tasks may be costly. On the other hand, spending countless hours at work could hamper productivity.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why firms should implement business automation software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we will discuss business process automation software in detail, including their types and benefits.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/business-automation-software-types-benefits\/#What_is_Business_Automation_Software\" >What is Business Automation Software?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/business-automation-software-types-benefits\/#Benefits_of_Business_Automation_Software\" >Benefits of Business Automation Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/business-automation-software-types-benefits\/#Types_of_Business_Automation\" >Types of Business Automation&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/business-automation-software-types-benefits\/#12_Best_Business_Automation_Software_for_Better_Productivity\" >12 Best Business Automation Software for Better Productivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/business-automation-software-types-benefits\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Business_Automation_Software\"><\/span>What is Business Automation Software?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business automation software is a program that automates business processes. It can help you manage your business more effectively and efficiently.<\/p>\n<p><strong>Using business automation software, you can automate tasks that require manual effort, reduce inefficiencies, manage documentation, and optimize team management.<\/strong><\/p>\n<p>There are many different types of business automation software available, so it is important to choose the one that is right for your business.<\/p>\n<p><strong>Some common types of business automation software include:<\/strong><\/p>\n<ul>\n<li>Marketing Automation<\/li>\n<li>Business Process Automation<\/li>\n<li>Human Resources Automation<\/li>\n<li>Database Automation<\/li>\n<li>Accounting Automation<\/li>\n<\/ul>\n<p>When choosing business automation software, you should consider the needs of your business.<\/p>\n<p>The most important thing is to find a business process automation software that will automate the tasks that are most time-consuming and difficult for you. By automating these processes, you can free up time to focus on other aspects of your business.<\/p>\n<p><strong>Typically, business automation tools cater to areas such as marketing, client onboarding, social media management, and business process workflow.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Business process automation platforms can either be all-in-one software that help you automate all your tasks in one place or standalone solutions for certain types of business needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before business automation, sales and marketing teams spent a significant amount of time on repetitive and manual tasks. This, in turn, had a negative impact on their business strategy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With business automation platforms, companies are now able to achieve more in less time and able to focus on <a href=\"https:\/\/www.engagebay.com\/blog\/small-business-automation\/\">scaling their marketing efforts<\/a>.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Business_Automation_Software\"><\/span>Benefits of Business Automation Software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let us look at the key benefits of business automation software.<\/span><\/p>\n<h3>#1. Helps in Smarter Management<\/h3>\n<p><span style=\"font-weight: 400;\">Business process automation tools help in efficiently managing your workflow.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you need to make any changes or improvements to your work, you can do so without introducing all the changes to your team.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since processes under different systems are stored on a database, it reduces dependency on team members to perform certain tasks.<\/span><\/p>\n<h3>#2. Helps Stick to Workflows<\/h3>\n<p><span style=\"font-weight: 400;\">With business automation, you can stick to organized and more streamlined workflows.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business automation software provides a structure and the exact path to completing a project.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, you know exactly what you need to do to achieve your targets, helping you complete your tasks quicker. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also what sets successful businesses apart from unsuccessful ones.<\/span><\/p>\n<h3>#3. Saves a Lot of Money<\/h3>\n<p><span style=\"font-weight: 400;\">For small business owners, outsourcing administrative processes may be outside of budget limits. And doing all the work yourself is no good for scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with a simple automation tool, small businesses can automate repetitive tasks, allowing them to save money on labor costs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, you can automate other tasks like sending emails, collecting customer data, and scheduling appointments. Other tools can also collect the data that could prove invaluable if the operations of your business get disrupted &#8211; to learn more, <a href=\"https:\/\/continuity2.com\/\">book a demo of business continuity software<\/a> here.<\/span><\/p>\n<h3>#4. Helps Manage Teams Across Multiple Time Zones<\/h3>\n<p><span style=\"font-weight: 400;\">Another good use of a <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation tool<\/a> is that you can easily coordinate all your employees working in different time zones.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It acts as a centralized dashboard whereby you can assign tasks to each individual and track their progress in real-time, no matter where they are located.<\/span><\/p>\n<h3>#5. Minimizes Errors<\/h3>\n<p><span style=\"font-weight: 400;\">A primary reason organizations prefer adopting business automation tools is that they reduce the likelihood of errors. When you perform all tasks manually, there is a high chance of making mistakes.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These mistakes could include forgetting to send emails, omitting certain recipients from an email list, punching in wrong or incomplete customer information, mixing up appointments, and so on.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A business automation software solution bids goodbye to these issues. It ensures that every task is executed per the instructions set, allowing you to complete your project on time and efficiently.&nbsp;<\/span><\/p>\n<h3>#6. Improves Customer Experience<\/h3>\n<p><span style=\"font-weight: 400;\">A brand is not just known for the quality of its products or services but also for its customer service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how good your products are, clients would start looking elsewhere if your customer support is not responsive or efficient. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you ensure customer satisfaction?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The foremost thing is to streamline your customer service for better client satisfaction. Automation helps you retrieve the customer database at the tip of your fingers, helping you address your consumers\u2019 queries faster.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, a customer relationship management (<a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM<\/a>) or automation tool automatically removes or updates client information and regularly sends follow-up emails.<\/span><\/p>\n<h3>#7. Increases the Scalability of Your Business<\/h3>\n<p><span style=\"font-weight: 400;\">As your business expands, so does the number of clients and employees and the scope of work. Thus, performing all tasks manually would not be possible.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with business process automation software, you can address your increasing workload by automating certain aspects of your job.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you and your teams to focus on more important things, like innovation and strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, business automation tools help improve the scalability of your business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Business_Automation\"><\/span>Types of Business Automation&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several categories of business automation. Let\u2019s take a look at the popular ones.<\/span><\/p>\n<figure id=\"attachment_20877\" aria-describedby=\"caption-attachment-20877\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-20877\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/business-automation.png\" alt=\"business-automation-types\" width=\"801\" height=\"481\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/business-automation.png 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/business-automation-300x180.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/business-automation-768x461.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/business-automation-595xh.png 595w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><figcaption id=\"caption-attachment-20877\" class=\"wp-caption-text\"><em>EngageBay media<\/em><\/figcaption><\/figure>\n<h3>#1. Marketing Automation<\/h3>\n<p><span style=\"font-weight: 400;\">One of the most popular forms of business automation is marketing automation software. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the help of marketing automation tools, companies can automate tasks such as identifying and qualifying leads, gathering client data, updating customer information, and tracking prospect activity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you can automate creating and sending invoices, scheduling and canceling appointments, and tracking employee performance.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20774\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Multichannel-marketing-6-1.png\" alt=\"\" width=\"801\" height=\"601\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Multichannel-marketing-6-1.png 1159w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Multichannel-marketing-6-1-300x225.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Multichannel-marketing-6-1-1024x768.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Multichannel-marketing-6-1-768x576.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Multichannel-marketing-6-1-595xh.png 595w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<h3>#2. Business Process Automation<\/h3>\n<p><span style=\"font-weight: 400;\">Business process automation includes automation as well as the integration of applications to improve efficiency.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the businesses processes that can be automated include data entry, file transfers, report generation and distribution, and batch processing.&nbsp;<\/span><\/p>\n<h3>#3. Human Resources Automation<\/h3>\n<p><span style=\"font-weight: 400;\">Human resources automation is designed to streamline and automate the process of human management \u2013 right from hiring to the retirement of employees.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It <span class=\"im\">is often part of HRMS software and<\/span> manages various processes, including employee record retention and retrieval, job application reviewing, employee tax form management, training requirements, documentation, and distribution and signing of work contracts.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3>#4. Database Automation<\/h3>\n<p><span style=\"font-weight: 400;\">Given the rapid pace of growth, having a robust database system is a must for any business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With database automation, you can automate manual tasks such as performance tuning, provisioning, and system monitoring.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, it automatically adds and updates client contact information in your database.<\/span><\/p>\n<h3>#5. Accounting Automation<\/h3>\n<p><span style=\"font-weight: 400;\">Accounting automation tools take care of core accounting tasks, including billing, credit card applications, data backup, and collections. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also helps you automatically create and send invoices, along with any payment reminders to customers.<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-database-tools\/\">Read more: 12 Sales Database Tools and Their Best Features<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"12_Best_Business_Automation_Software_for_Better_Productivity\"><\/span>12 Best Business Automation Software for Better Productivity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s look at the best tools you can use to automate business processes.<\/p>\n<p>We have no ranking order in this list, so feel free to let us know what you think is the best software for your business needs.<\/p>\n<h3>#1. <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">EngageBay<\/a><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-59250 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/12.-engagebay-landing-page-min.png\" alt=\"engagebay \" width=\"800\" height=\"538\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/12.-engagebay-landing-page-min.png 1314w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/12.-engagebay-landing-page-min-300x202.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/12.-engagebay-landing-page-min-1024x688.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/06\/12.-engagebay-landing-page-min-768x516.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay is one of the best business process automation software that caters to small as well as large enterprises. It acts as an all-in-one platform whereby you can automate all tasks related to marketing, sales, and customer service.&nbsp;&nbsp;<\/span><\/p>\n<p><strong>The marketing automation tool includes streamlining your marketing, sales, and support departments. In addition, you can avail yourself of a range of services such as Live Chat, help desk, and EngageBay\u2019s CRM and Sales Bay platform.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The CRM and Sales Bay feature automate various tasks like appointment scheduling and deal management and provides a 360-degree view of your client\u2019s journey.<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides a detailed understanding of customer persona<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enables easy import of data from other systems<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps companies run multiple businesses across various domains on a single platform<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A limited number of drag and drop templates<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p><span style=\"font-weight: 400;\">EngageBay offers four types of plans: <\/span><b>Free<\/b><span style=\"font-weight: 400;\">, <\/span><b>Basic<\/b><span style=\"font-weight: 400;\">, <\/span><b>Growth<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Pro<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Free Plan <\/b><span style=\"font-weight: 400;\">gives you access to email broadcasting and sequencing, in-built email templates, autoresponders, and customized fields.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For additional features like lead scoring, landing page builder, SMS marketing, and tag management, you need to opt for its <\/span><b>Basic Plan<\/b><span style=\"font-weight: 400;\"> (starts at $11.69 per user per month*).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you are looking for customized domains, A\/B testing of landing pages, marketing automation, and landing page customization, purchase its <\/span><b>Growth Plan<\/b><span style=\"font-weight: 400;\">. It costs $31.49 per user per month.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, the <\/span><b>Pro Plan,<\/b><span style=\"font-weight: 400;\"> designed for large organizations, enables phone support, web analytics, and custom reporting for $62.99 per user per month.<\/span><\/p>\n<p><em>*Prices with annual subscription discount (10%).<\/em><\/p>\n<h3>#2. <a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20665\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.19.37-PM.png\" alt=\"Hubspot - marketing automation platform\" width=\"802\" height=\"363\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.19.37-PM.png 1134w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.19.37-PM-300x136.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.19.37-PM-1024x464.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.19.37-PM-768x348.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.19.37-PM-595xh.png 595w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another popular automation tool is HubSpot \u2013 an inbound marketing, sales, and service software solution.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Marketing Hub helps businesses attract the right audience through social media channels and convert them into customers through landing pages and emails. It also tracks ROI and provides revenue forecasting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Sales Hub includes a sales CRM platform and sales engagement tools that provide sales analytics, close deals faster, and track leads at various stages of the sales pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Customer Service software helps to improve customer relationships by providing a unified view of customer interaction. It also includes a shared inbox, helpdesk automation, a customer portal, and reporting analytics.<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to use interface<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Robust reporting and analytics tools<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offers powerful tools to help identify projects and nurture them efficiently<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pricing can be a barrier for small businesses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">UI\/UX interface needs improvement<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Under the Marketing Hub, HubSpot has three plans: <\/span><b>Starter<\/b><span style=\"font-weight: 400;\">, <\/span><b>Professional<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Enterprise<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Starter Plan<\/b><span style=\"font-weight: 400;\"> costs $45 per month and includes features such as email marketing, landing pages, live chat, and form building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <\/span><b>Professional Plan<\/b><span style=\"font-weight: 400;\">, you can avail additional services like omnichannel marketing automation, multi-language content, contact and company scoring, campaign management, and custom reporting. This plan starts at $800 per month.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to get features including predictive lead scoring, behavioral event triggers and reporting, and object customization, go for the <\/span><b>Enterprise Plan<\/b><span style=\"font-weight: 400;\">, which costs $3,200 per month.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Sales Hub also offers three categories: Starter, <\/span><b>Professional<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Enterprise<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its <\/span><b>Starter Plan<\/b><span style=\"font-weight: 400;\"> starts at $45 per month and can go up to $1,200 per month. You can avail various features like ticket automation, report dashboard, email tracking, sales forecasting, single sign-on, conversation intelligence, and record customization \u2013 based on the plan that you decide to choose.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the Service Hub, the <\/span><b>Starter Plan<\/b><span style=\"font-weight: 400;\"> costs $45 per month and boasts of features like live chat, meeting scheduling, team email, ticket automation, canned snippets, and built-in email templates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want access to help desk automation and contact scoring with in-built customer satisfaction surveys, <\/span><b>Professional Plan <\/b><span style=\"font-weight: 400;\">is your ideal choice.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For additional features like field-level permissions, record customization, custom objects, and calculated properties, opt for its <\/span><b>Enterprise Plan<\/b><span style=\"font-weight: 400;\"> \u2013 starting from $1,200 per month.&nbsp;<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">Related blog: 8 Fantastic HubSpot Alternatives for Small Businesses<\/a><\/p><\/blockquote>\n<h3>#3. <a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20669\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.22.47-PM.png\" alt=\"ActiveCampaign - email marketing automation\" width=\"800\" height=\"382\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.22.47-PM.png 1128w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.22.47-PM-300x143.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.22.47-PM-1024x488.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.22.47-PM-768x366.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.22.47-PM-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ActiveCampaign is a customer experience automation platform that caters to e-commerce, B2B, and B2C companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the key areas automated by ActiveCampaign include email marketing, sales engagement, and CRM automation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using ActiveCampaign, you can ensure that no leads slip through the sales pipeline, keep track of their journey, and get real-time performance alerts.<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to set up automation campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highly responsive customer service<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Steep learning curve<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interface needs improvement<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/activecampaign-pricing\/\">ActiveCampaign\u2019s pricing plans<\/a> depend upon the number of contacts your business has. The number of contacts can be as low as 500 and can go up to 100,000 or more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pricing plans offered by ActiveCampaign are <\/span><b>Lite<\/b><span style=\"font-weight: 400;\">, <\/span><b>Plus<\/b><span style=\"font-weight: 400;\">, <\/span><b>Professional<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Enterprise<\/b><span style=\"font-weight: 400;\">. The <\/span><b>Lite Plan<\/b><span style=\"font-weight: 400;\"> starts as low as $9 per month and includes basic automation like sending unlimited emails, customer segmentation, and campaign reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <\/span><b>Plus Plan<\/b><span style=\"font-weight: 400;\">, you can do contact scoring, SMS marketing, advanced performance reporting, and customized landing pages. The plan begins at $49 per month.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under the <\/span><b>Professional Plan<\/b><span style=\"font-weight: 400;\">, users can get services including website personalization, predictive sending, attribution reporting, and site messages. The Professional Plan costs $149 per month.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For growing firms, the <\/span><b>Enterprise Plan<\/b><span style=\"font-weight: 400;\"> is most suited. This plan has a price of $259 per month and boasts of custom reporting, social data enrichment, custom domain, and unlimited email design testing as some of its key features.<\/span><\/p>\n<h3>#4. <a href=\"https:\/\/www.zoho.com\/crm\/automation.html\">Zoho<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20671\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.06-PM.png\" alt=\"zoho - project management tool\" width=\"801\" height=\"384\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.06-PM.png 1126w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.06-PM-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.06-PM-1024x491.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.06-PM-768x368.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.06-PM-595xh.png 595w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Zoho\u2019s CRM automation platform helps you automate manual and repetitive tasks, helping your sales team focus on what\u2019s important.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Zoho\u2019s CRM tool, you can automate functions such as email marketing, lead tracking and, accordingly, take any actions to convert your leads into loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, its intelligent automation assistant helps with lead predictive scoring, designed to filter highly qualified leads with the less qualified ones.&nbsp;<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides informative insights<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enables you to create custom workflow<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More functionalities for dashboards and analytics could be added<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More suited to small businesses<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p><span style=\"font-weight: 400;\">With Zoho, you can purchase any four plans: <\/span><b>Standard<\/b><span style=\"font-weight: 400;\">, <\/span><b>Professional<\/b><span style=\"font-weight: 400;\">, <\/span><b>Enterprise<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Ultimate<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most basic plan, the <\/span><b>Standard Plan<\/b><span style=\"font-weight: 400;\">, offers rule scoring, multiple pipelines, custom dashboards, and custom workflows for $15.50 a month. For web-to-case forms, validation rules, blueprint, and SalesSignals, you need to pay $25.46 per month and subscribe to its <\/span><b>Professional Plan<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its most popular Zia AI, Zoho\u2019s conversational AI assistant, provides predictive scoring and suggestions, is available with the <\/span><b>Enterprise Plan<\/b><span style=\"font-weight: 400;\">, priced at $44.28 per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For further service enhancement, check out its <\/span><b>Ultimate Plan<\/b><span style=\"font-weight: 400;\">, which costs $57.57 per month.&nbsp;<\/span><\/p>\n<h3>#5. <a href=\"https:\/\/www.leadsquared.com\/marketing-automation\/\">LeadSquared<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20672\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.59-PM.png\" alt=\"LeadSquared - marketing automation\" width=\"801\" height=\"372\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.59-PM.png 1134w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.59-PM-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.59-PM-1024x475.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.59-PM-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-5.24.59-PM-595xh.png 595w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">LeadSquared is an end-to-end marketing automation software that can make your workflows super-efficient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the platform, you can easily understand user intent, track performance, visualize customer journey, and manage league generation.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It encourages action based on certain activities and behaviors and enables sales forecasting.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LeadSquared also helps trigger engagement across multiple channels, including social media, email, text, phone calls, and so on.<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps generate leads through multiple filters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A robust API and developer platform helps you integrate your preferred marketing and sales software<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead engagement needs improvement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slow customer service<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">LeadSquared also has four plan categories: <\/span><b>Basic<\/b><span style=\"font-weight: 400;\">, <\/span><b>Standard<\/b><span style=\"font-weight: 400;\">, <\/span><b>Enterprise<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Custom<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for a package with responsive landing pages, conversation and engagement tracking, multi-channel engagement, and marketing automation reports, go for its <\/span><b>Basic Plan<\/b><span style=\"font-weight: 400;\"> (starting at $400 per month).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For up to 50,000 contacts plus sales automation, CRM integration, lead scoring, account management, and ad retargeting, opt for its <\/span><b>Standard Plan<\/b><span style=\"font-weight: 400;\"> \u2013 available at $1,200 per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <\/span><b>Enterprise Plan<\/b><span style=\"font-weight: 400;\">, businesses can avail split testing, a dedicated account manager, and custom reporting, all at $2500 per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for those who have more than 200,000 contacts, the <\/span><b>Custom Plan<\/b><span style=\"font-weight: 400;\"> is available. To buy this plan, users can contact LeadSquared\u2019s sales team directly.&nbsp;<\/span><\/p>\n<h3>#6. <a href=\"https:\/\/kissflow.com\/workflow\/\">Kissflow<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20680\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.07.19-PM.png\" alt=\"Kissflow - automated process tool\" width=\"800\" height=\"340\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.07.19-PM.png 1120w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.07.19-PM-300x128.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.07.19-PM-1024x435.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.07.19-PM-768x326.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.07.19-PM-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Kissflow is an end-to-end workflow automation platform that caters to all your business needs. With Kissflow, you can access all your workflows on a single platform, using either the built-in templates or customize your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the functions automated by Kissflow\u2019s platform include task allocation and management, sales reporting and analytics, and customer support.<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intuitive interface and rich knowledge center<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better approval system for easy collaboration<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Has a steep learning curve<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">API service needs improvement<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kissflow offers four types of plans: <\/span><b>Basic<\/b><span style=\"font-weight: 400;\">, <\/span><b>Advanced<\/b><span style=\"font-weight: 400;\">, <\/span><b>Fully Loaded<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Enterprise<\/b><span style=\"font-weight: 400;\">. All the plans have a free trial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its <\/span><b>Basic Plan<\/b><span style=\"font-weight: 400;\"> begins from $10 per user per month and is suited for small teams or newly-launched companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get advanced workflow capabilities, go for the <\/span><b>Advanced Plan<\/b><span style=\"font-weight: 400;\">, which costs $9.90 per user per month, with up to 50 users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Fully Loaded Plan works best if you want to get integrated workflows. This plan starts from $19 per user per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for those looking for custom-made plans, the <\/span><b>Enterprise Plan<\/b><span style=\"font-weight: 400;\"> is most suitable. To buy the plan, you can contact Kissflow\u2019s sales team directly.<\/span><\/p>\n<h3>#7. <a href=\"https:\/\/asana.com\/product\/automation\">Asana<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20682\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.12.51-PM.png\" alt=\"asana - basic workflow automation\" width=\"800\" height=\"372\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.12.51-PM.png 1134w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.12.51-PM-300x140.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.12.51-PM-1024x477.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.12.51-PM-768x358.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-25-at-7.12.51-PM-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Asana helps you organize and streamline your workflow processes by introducing a variety of features. These features include prioritizing tasks, building customized workflows, and converting common projects into custom templates.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Asana\u2019s workflow automation platform, your business can streamline and make the project approval process more organized. It also helps provide information such as work requests, employee onboarding, project plan, and event planning, all under one roof.&nbsp;<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users can view and manage tasks in multiple ways, such as Kanban boards, lists, calendars, portfolios, and timelines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited teams, projects, messaging, multiple project views, and activity logs<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tasks cannot be assigned to more than one user<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The mobile app is difficult to use<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p><span style=\"font-weight: 400;\">Asana\u2019s plans are of three kinds: <\/span><b>Basic<\/b><span style=\"font-weight: 400;\">, <\/span><b>Premium<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Business<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Basic Plan<\/b><span style=\"font-weight: 400;\"> is Asana\u2019s forever free plan. It is meant for individuals and small teams It has unlimited tasks, projects, calendar view, and over 100+ integrations as some of its key features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under the <\/span><b>Premium Plan<\/b><span style=\"font-weight: 400;\">, you can get additional resources like workflow builder, advanced search, unlimited dashboards, and task templates. This plan starts at $9.49 per user per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For large enterprises, choose the<\/span><b> Business Plan<\/b><span style=\"font-weight: 400;\">. The plan is priced at $20.99 per user per month, and accompanies services including custom rules builder, form branching and customization, lock custom fields, and advanced integrations.&nbsp;<\/span><\/p>\n<h3>#8. <a href=\"https:\/\/www.salesforce.com\/eu\/products\/platform\/solutions\/automate-business-processes\/\">Salesforce<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20687\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.08.50-AM.png\" alt=\"Salesforce business automation platform\" width=\"800\" height=\"373\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.08.50-AM.png 1124w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.08.50-AM-300x140.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.08.50-AM-1024x477.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.08.50-AM-768x358.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.08.50-AM-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce business automation platform, known as Lightning Platform, offers a variety of automation features that are suited to all kinds of businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Salesforce, you can automate complex business processes by automatically creating, updating, or deleting customer records, sending automated email replies, visualizing the sales pipeline, and collaborating across multiple teams.<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build multistep flows that involve multiple user interactions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps track user journeys and easily reach out to prospects<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A limited number of multi-channel campaign features are available<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lack of reporting capabilities<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Salesforce has four types of plans, with <\/span><b>Essential<\/b><span style=\"font-weight: 400;\"> its most basic plan. It starts at $25 per user per month and offers account, contact, lead, and opportunity management, Gmail and Outlook integration, and access to the Salesforce mobile app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <\/span><b>Professional Plan<\/b><span style=\"font-weight: 400;\">, you can get additional resources like collaborative forecasting and lead scoring, at a price of $75 per user per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most popular plan is the <\/span><b>Enterprise Plan<\/b><span style=\"font-weight: 400;\">, which comes at a cost of $150 per user per month. Under this plan, you can get workflow and approval automation as an additional feature.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those looking for unlimited CRM power and 24*7 customer support, go for the <\/span><b>Unlimited Plan<\/b><span style=\"font-weight: 400;\">, which starts at $300 per user per month.&nbsp;<\/span><\/p>\n<h3>#9. <a href=\"https:\/\/calendly.com\/\">Calendly<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20689\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.09.48-AM.png\" alt=\"calendly - business process tool\" width=\"800\" height=\"387\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.09.48-AM.png 1096w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.09.48-AM-300x145.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.09.48-AM-1024x495.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.09.48-AM-768x371.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.09.48-AM-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Calendly is a free appointment scheduling software. Using Calendly, you don\u2019t have to worry about forgetting or finding it difficult to schedule appointments and meetings.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calendly\u2019s forever-free plan helps automate appointment scheduling by letting your teams and clients know in advance regarding your availability.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the information, Calendly then shares links with your guests to join a meeting and add them to your calendar.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you avoid schedule conflicts and back and forth emails regarding a time that suits everyone.&nbsp;<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides free access to those starting their business online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps clients easily schedule meetings<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The free version has very limited features<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Setting up takes time<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Calendly provides five categories of plans: <\/span><b>Basic<\/b><span style=\"font-weight: 400;\">, <\/span><b>Essentials<\/b><span style=\"font-weight: 400;\">, <\/span><b>Professional<\/b><span style=\"font-weight: 400;\">, <\/span><b>Teams<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Enterprise<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Basic Plan<\/b><span style=\"font-weight: 400;\"> is a forever-free plan and is designed for individuals who only want to use the standard features. This plan comprises integrations with Google, Office365, Outlook, and iCloud, unlimited one-on-one events, and automated event notifications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those buying the <\/span><b>Essentials Plan<\/b><span style=\"font-weight: 400;\">, you can create group events, automate event notifications, update cancellation policies, and view reporting metrics. This plan costs $8 per user per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most popular plan, the <\/span><b>Professional Plan<\/b><span style=\"font-weight: 400;\">, costs $12 per user per month. With this plan, users can avail automated workflows, customize email notifications and reminders, and get meeting notifications through texts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For large and growing businesses, the <\/span><b>Teams Plan<\/b><span style=\"font-weight: 400;\"> works best. It comes with active event types, redirect event invitees, create unlimited one-off meetings, and get six calendar connections per user. It costs $16 per user per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get tailor-made plans, choose the <\/span><b>Enterprise Plan<\/b><span style=\"font-weight: 400;\">. Under this plan, you can get unlimited customer support, a dedicated account manager, and onboarding and implementation. To buy this plan, companies can contact Calendly\u2019s sales team directly.<\/span><\/p>\n<h3>#10. <a href=\"https:\/\/zapier.com\/\">Zapier<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20691\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.10.48-AM.png\" alt=\"zapier - automated workflow tool\" width=\"800\" height=\"395\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.10.48-AM.png 1138w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.10.48-AM-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.10.48-AM-1024x506.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.10.48-AM-768x379.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.10.48-AM-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Zapier is one of the best business automation platforms that integrate seamlessly with various third-party applications such as GSuite, Dropbox, Microsoft, Slack, and Meta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through Zapier, you can move between multiple apps automatically, pass information between them, and build workflows faster without the need for logins.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zapier helps you create automated workflows with just a few simple clicks. It also boasts of a forever-free plan and a premium plan that you can subscribe to as per your needs.<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Useful for automating data entry and related tasks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easily integrates with a wide range of apps<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User interface needs improvement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can be expensive for small businesses<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With Zapier, you can avail any of the five types of plans: <\/span><b>Free<\/b><span style=\"font-weight: 400;\">, <\/span><b>Starter<\/b><span style=\"font-weight: 400;\">, <\/span><b>Professional<\/b><span style=\"font-weight: 400;\">, <\/span><b>Team<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Company<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Free Plan<\/b><span style=\"font-weight: 400;\"> is Zapier\u2019s most basic plan and has single-step Zaps and Transfer (beta) as its key features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <\/span><b>Starter Plan<\/b><span style=\"font-weight: 400;\">, you can get connections via Webhooks, multi-step Zaps, and filters as some of its key features. It costs $19.99 per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Professional Plan<\/b><span style=\"font-weight: 400;\"> costs $49 per month and comes with unlimited premium apps, auto replay, and custom logic paths as additional resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For large teams, the <\/span><b>Team Plan<\/b><span style=\"font-weight: 400;\"> works best. It is priced at $299 per month and has services like unlimited users, folder permissions, shared app connections, shared workspace, and premier support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get enterprise-grade features, choose the <\/span><b>Company Plan<\/b><span style=\"font-weight: 400;\">. With this plan, you can avail resources such as advanced permissions, app restrictions, single sign-in, custom data retention, and account consolidation at $599 per month.&nbsp;<\/span><\/p>\n<h3>#11. <a href=\"https:\/\/synder.com\/industry\/syndersync\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Synder<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-55330 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/synder-1024x489.png\" alt=\"synder\" width=\"800\" height=\"382\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/synder-1024x489.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/synder-300x143.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/synder-768x367.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/synder-150x72.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/synder.png 1406w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Synder is a comprehensive automation tool designed to streamline accounting and financial processes for businesses of all sizes. The platform excels at synchronizing data across multiple e-commerce platforms, payment processors, and accounting software in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This automation capability ensures that sales, fees, expenses, and payouts are accurately recorded and categorized in the accounting ledger without manual intervention.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Synder\u2019s intuitive interface allows for the automation of complex financial workflows, including inventory tracking, multi-currency accounting, and tax calculations, making it an indispensable tool for businesses operating in the digital marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Synder offers smart reconciliation features that significantly reduce the time spent on matching transactions with bank statements, ensuring that financial reports are always up-to-date and accurate.<\/span><\/p>\n<h4><strong>Pros<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seamless integration with popular e-commerce platforms and payment gateways<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automates complex financial processes, saving time and reducing errors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides detailed financial analytics and reporting<\/span><\/li>\n<\/ul>\n<h4><strong>Cons<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Might require initial setup assistance for complex integrations<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Synder offers a range of pricing plans tailored to the needs of different businesses, starting with a Medium Plan for smaller operations, moving up to more advanced plans for larger enterprises. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each plan is designed to scale with the growth of your business, ensuring that Synder Sync can meet your needs at every stage of development. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For specific pricing details and to find the plan that best suits your business, it is recommended to contact Synder directly or visit their website.<\/span><\/p>\n<h3>#12. <a href=\"https:\/\/www.creatio.com\/\">Creatio<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20693\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.12.04-AM.png\" alt=\"creatior - automated workflow tool\" width=\"800\" height=\"383\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.12.04-AM.png 1128w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.12.04-AM-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.12.04-AM-1024x490.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.12.04-AM-768x368.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Screenshot-2022-03-26-at-11.12.04-AM-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Creatio is an all-in-one platform that boasts business automation and CRM tools to scale your business to greater heights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under Creatio, you can automate your marketing campaigns, provide automated customer service using its omnichannel tool, automate sales processes, and choose from a variety of in-built workflows to automate your workflows.<\/span><\/p>\n<h4>Pros<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps businesses create workflows customized to their needs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides seamless integration and onboarding<\/span><\/li>\n<\/ul>\n<h4>Cons<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The mobile version is slower than the desktop version<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data visualization could be better<\/span><\/li>\n<\/ul>\n<h4>Pricing<\/h4>\n<p><span style=\"font-weight: 400;\">Creatio has a single subscription plan, which depends upon the number of active contacts and users.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most standard plan starts at $1,053.16 (799 pounds) per year, for those with a single user and up to 1,000 contacts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creatio provides features such as lead and campaign management, email marketing, segmentation, landing pages integration, collaboration tools, and mobile application, with all its plans.&nbsp;<\/span><\/p>\n<blockquote><p><a class=\"fasc-button fasc-size-large fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-crm-tools\/\">Read also: 6 Best CRM Tools For Small Businesses in 2022<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Business automation is the method of creating efficient workflows by automating various business operational tasks.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using business automation tools, organizations can automate administrative and time-consuming work and focus more on formulating strategies that will scale their business to new heights.<\/span><\/p>\n<p>Hence, it&#8217;s crucial to find the right business process automation software that fits right into your company&#8217;s requirements.<\/p>\n<p>If you&#8217;d like to see how EngageBay can help your business, feel free to <a href=\"https:\/\/meetings.engagebay.com\/book-demo\">reach out to us<\/a>.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                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data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Growing a business is an exciting process. However, growth comes with a lot of responsibilities. If you are spending too [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":20946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61],"tags":[6032,6033,6439],"class_list":["post-20661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-business-automation","tag-business-automation-software","tag-business-processes-automation-tool"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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