{"id":2170,"date":"2023-08-10T04:05:31","date_gmt":"2023-08-10T04:05:31","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=2170"},"modified":"2025-04-04T08:11:45","modified_gmt":"2025-04-04T08:11:45","slug":"trigger-email-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/","title":{"rendered":"Trigger Email Marketing For Beginners [Examples, Tools, Best Practices]"},"content":{"rendered":"<div class=\"entry-content clear\">\n<p>Email marketing is the right key to unlock the real power of digital marketing. The ROI for email marketing is&nbsp;<a title=\" and 3,800 percent\" href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">3,800%<\/a>, and that\u2019s unbeaten.<\/p>\n<p>Within email marketing, trigger email marketing is right at the top.<\/p>\n<p>According to&nbsp;<a title=\" and statistics\" href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">statistics<\/a>, triggered emails have a huge impact on the open rates and the click-through rates of <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\" data-wpel-link=\"internal\">email marketing<\/a>&nbsp;campaigns.<\/p>\n<p>So, in this blog post, we will tell you everything about trigger email marketing. We&#8217;ll show you:<\/p>\n<ul>\n<li>The difference between trigger and email marketing<\/li>\n<li>How trigger emails work<\/li>\n<li>The different types of trigger email campaigns<\/li>\n<li>The importance of trigger emails<\/li>\n<li>Four of the best trigger email automation software<\/li>\n<\/ul>\n<p>Let&#8217;s dive in!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><br \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#What_Are_Trigger_Emails\" >What Are Trigger Emails?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#What_Is_the_Difference_Between_Triggered_Emails_and_Marketing_Emails\" >What Is the Difference Between Triggered Emails and Marketing Emails?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#How_Do_Trigger_Email_Campaigns_Work\" >How Do Trigger Email Campaigns Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#What_Are_the_Different_Types_of_Trigger_Emails\" >What Are the Different Types of Trigger Emails?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#Why_Do_Trigger_Emails_Work_Well\" >Why Do Trigger Emails Work Well?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#Tips_to_Get_Trigger_Email_Marketing_Right\" >Tips to Get Trigger Email Marketing Right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#10_Best_Triggered_Email_Campaigns_To_Learn_From\" >10 Best Triggered Email Campaigns To Learn From<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#Tools_To_Automate_the_Trigger_Email_Campaigns\" >Tools To Automate the Trigger Email Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"entry-content clear\">\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Trigger_Emails\"><\/span><span style=\"color: #339966;\">What Are Trigger Emails?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>A trigger email campaign is a series of emails that are sent automatically to recipients based on specific actions they take. <\/strong>Activities can include signing up for a newsletter, adding items to the cart, or making a purchase.<\/p>\n<p>Trigger email marketing has plenty of advantages.<\/p>\n<p>The first advantage is the ability to <a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">personalize each message<\/a> and make it more relevant to your customers by including their names and previous purchases within the subject line.<\/p>\n<p><strong>Second, trigger email marketing campaigns are automated, so that\u2019s a great way to save time.<\/strong> You don\u2019t have to manually reach out and contact every customer individually when they purchase something from your company or sign up for an account, make an appointment, or close a deal.<\/p>\n<p>Third, trigger email marketing campaigns allow you to get feedback from your customers about what they like about your business and what you can improve.<\/p>\n<\/div>\n<p>As shown in the image below, trigger emails outperform all the other methods of communication.<\/p>\n<div class=\"entry-content clear\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14002 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-rates-1.jpg\" alt=\"Insights on various email metrics\" width=\"890\" height=\"331\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-rates-1.jpg 1120w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-rates-1-300x111.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-rates-1-1024x380.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-rates-1-768x285.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/email-rates-1-595xh.jpg 595w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/p>\n<p style=\"text-align: center;\"><em><a title=\" and Credits\" href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">Credits<\/a><\/em><\/p>\n<blockquote><p><strong>Triggered emails have one of the highest open and <a href=\"https:\/\/www.engagebay.com\/blog\/crm-marketing-techniques\/\">clickthrough rates<\/a> among all the forms of email marketing.<\/strong><\/p><\/blockquote>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Looking to enhance your email marketing strategy? Check out our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to create effective trigger emails.<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_the_Difference_Between_Triggered_Emails_and_Marketing_Emails\"><\/span><span style=\"color: #339966;\">What Is the Difference Between Triggered Emails and Marketing Emails?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Triggered emails come under email marketing, but regular marketing emails and trigger-based emails differ in many ways. Let&#8217;s take a look:<\/p>\n<ul>\n<li>Trigger email marketing campaigns are automatically sent out based on specific customer actions, whereas marketing emails can be sent at any time.<\/li>\n<li>Trigger-based email marketing campaigns have a personalized subject line, while marketing emails are unsolicited and hence often not personalized.<\/li>\n<li>Triggered emails can be sent to people who have made a purchase, signed up for an account, scheduled an appointment with your team, or <a href=\"https:\/\/www.engagebay.com\/blog\/website-popups\/\">visited your website<\/a>.<\/li>\n<li>Trigger emails are used by companies that want to save time and reach out to customers more efficiently instead of making manual contact every time.<\/li>\n<li>Marketing emails on the other hand are generally used by companies to sell products, and hence do not have &#8220;triggers.&#8221;<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-examples\/\">Read also: Marketing Mastery: Email Sequence Examples That Convert<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_Trigger_Email_Campaigns_Work\"><\/span><strong><span style=\"color: #339966;\">How Do Trigger Email Campaigns Work?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_14010\" aria-describedby=\"caption-attachment-14010\" style=\"width: 806px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14010 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\" alt=\"EngageBay trigger email example\" width=\"806\" height=\"460\"><figcaption id=\"caption-attachment-14010\" class=\"wp-caption-text\"><em>EngageBay trigger email example<\/em><\/figcaption><\/figure>\n<p>Triggered emails only go to subscribers who are interested in the content you\u2019re sending out. Trigger <a href=\"https:\/\/rogerroger.io\/blog\/master-email-automation-effective-strategies-for-streamlined-communication\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">email marketing works by automation<\/a>, and is &#8216;triggered&#8217; when email subscribers take certain actions.<\/p>\n<p>These triggers can be anything from an e-book download, <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">newsletter sign-up<\/a>, a webinar sign-up, a purchase, or any other action.<\/p>\n<p>This means that your message will never be sent unless someone has taken some intentional action and is interested in your brand.<\/p>\n<blockquote><p><strong>Trigger email marketing campaigns drive targeted traffic to your website, <a href=\"https:\/\/www.engagebay.com\/blog\/cold-email-marketing-tips\/\">increasing conversions<\/a> and sales.<\/strong><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Different_Types_of_Trigger_Emails\"><\/span><span style=\"color: #339966;\"><strong>What Are the Different Types of Trigger Emails?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are around 10 different types of triggered emails that marketers can use in their <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaign-ideas\/\">email marketing campaign ideas<\/a>.<\/p>\n<h3><span style=\"color: #993300;\">#1. Welcome Emails<\/span><\/h3>\n<p>The customer relationship starts off with <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">this email<\/a>. It welcomes the customer to the brand and offers guidance for further communication. You should always thank and welcome new users when they sign up for your products or services.<\/p>\n<h3><span style=\"color: #993300;\">#2. Onboarding Emails<\/span><\/h3>\n<p>An onboarding email helps new customers use and familiarize themselves with your products or services. These emails list out resources, offer guidance and show what the next steps are. Onboarding emails are crucial for long-term <a href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-strategies\/\">customer engagement<\/a>.<\/p>\n<h3><span style=\"color: #993300;\">#3. Early Activation<\/span><\/h3>\n<p>These emails are for subscribers who have shown interest in your business but have not activated their account yet. You can send these automated emails with a lead magnet in the form of special discounts to attract these users.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49Enhance your email campaigns with our effective <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/trigger\"><i><span style=\"font-weight: 400;\">trigger email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\">#4. Reactivation Emails<\/span><\/h3>\n<p>A reactivation email, or re-engagement email, is sent to inactive subscribers to try and re-engage with them. If a subscriber has not responded or clicked through within the purchase cycle, this email is sent as a reminder &#8212; often with a <a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-101\/\">lead magnet<\/a>.<\/p>\n<h3><span style=\"color: #993300;\">#5. Remarketing Emails<\/span><\/h3>\n<p>Shopping&nbsp;<a href=\"https:\/\/www.engagebay.com\/blog\/abandoned-cart-emails\/\" data-wpel-link=\"internal\">cart abandoned emails<\/a> are used to send out reminders to users who have added items to the cart but have left without completing the purchase.<\/p>\n<p>Abandoned cart emails are very popular in the e-commerce space, because a lot of the time customers just need that nudge to go back and complete the purchase.<\/p>\n<p>Adding lead magnets, such as &#8220;Hurry Up, Only 3 left!&#8221; or &#8220;Offer ends tonight&#8221; are effective ways to convince people to complete the purchase.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/\">Read also: How to Run Targeted Email Marketing Campaigns For High ROI<\/a><\/p>\n<h3><span style=\"color: #993300;\">#6. Transactional Emails<\/span><\/h3>\n<p>These are <a href=\"https:\/\/blog.mailtrap.io\/confirmation-email-examples\/\" data-wpel-link=\"internal\">confirmation emails <\/a>used to convey important information. Transactional emails are sent out to confirm orders, show purchase receipts, and even offer shipping notifications.<\/p>\n<p>This is one of the most important types of triggered emails. These emails offer the customers peace of mind, as it keeps them in the loop.<\/p>\n<h3><span style=\"color: #993300;\">#7. Account Emails<\/span><\/h3>\n<p>Account emails are sent out when account details and personal information are added, removed, or updated. These can include phone numbers, new emails, password changes, and more. Account emails help users keep their account safe and updated.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-automation-best-practices\/\">Read also: Make No Mistake: Email Marketing Automation Best Practices<\/a><\/p>\n<h3><span style=\"color: #993300;\">#8. Personal Event Emails<\/span><\/h3>\n<p>These emails send out wishes to customers for personal events like birthdays, anniversaries, and others. This shows that you care about your customers and can invoke a positive brand image.<\/p>\n<p>You can also add a special discount and other lead magnets to increase sales.<\/p>\n<p><em>\ud83d\udc49Explore the most impactful marketing strategies on the market in our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">comprehensive guide<\/a> \u2013 revolutionize your campaigns now! \ud83c\udfaf<\/em><\/p>\n<h3><span style=\"color: #993300;\">#9. Milestone Emails<\/span><\/h3>\n<p>Milestone emails contain congratulatory messages for subscribers who have reached a milestone with your brand. You can make special offers to your customers for sticking with your brand.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\">Read also: Email Design Best Practices: Do Your Designs Convert?<\/a><\/p>\n<h3><span style=\"color: #993300;\">#10. Real-time Triggers<\/span><\/h3>\n<p>Real-time triggered emails are sent out to subscribers based on real-time events around them, including weather, events, and even location. For example, you can let your customers know about your physical store when they arrive at a particular location.<\/p>\n<p>Here\u2019s a graphic representation of different types of trigger emails and what to write in them:<\/p>\n<figure id=\"attachment_16406\" aria-describedby=\"caption-attachment-16406\" style=\"width: 786px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.springbot.com\/resources\/bot-blog\/optimize-content-timing-triggered-emails\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-16406 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/trigger-email-cheat-sheet.png\" alt=\"trigger email cheat sheet\" width=\"786\" height=\"458\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/trigger-email-cheat-sheet.png 1467w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/trigger-email-cheat-sheet-300x175.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/trigger-email-cheat-sheet-1024x598.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/trigger-email-cheat-sheet-768x448.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/09\/trigger-email-cheat-sheet-595xh.png 595w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/a><figcaption id=\"caption-attachment-16406\" class=\"wp-caption-text\">Source: Springbot<\/figcaption><\/figure>\n<\/div>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/trigger\"><span style=\"font-weight: 400;\">trigger email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span><\/p>\n<hr>\n<div class=\"entry-content clear\">\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_Trigger_Emails_Work_Well\"><\/span><span style=\"color: #339966;\">Why Do Trigger Emails Work Well?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #993300;\">Save Time<\/span><\/h3>\n<p>This is a major <a href=\"https:\/\/www.engagebay.com\/resources\/what-is-email-marketing-automation\" data-wpel-link=\"internal\">benefit of automated emails<\/a>. Triggered emails can be configured beforehand to reduce manual efforts.<\/p>\n<p>Trigger-based emails are known to save potentially around 80% of the direct email budget.<\/p>\n<h3><span style=\"color: #993300;\">Impress Your Customers<\/span><\/h3>\n<p>Customers feel special when they receive personalized emails at the right time. According to a study, welcome emails are the most popular form of triggered emails.<\/p>\n<p><span style=\"font-size: 16px;\">Welcome emails show your customers that you care about them, and this can incentivize them to stick to your brand.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-retargeting\/\">Read also: Email Retargeting Blueprint For Your Business [+ Examples]<\/a><\/p>\n<h3><span style=\"color: #993300;\">Increase Buying Chances<\/span><\/h3>\n<p><strong>Around <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/70-email-marketing-stats-you-need-to-know\/\">66% of consumers<\/a> have made a purchase online based on an email message.<\/strong><\/p>\n<p>Triggered emails help to track and assess the different behavioral traits and triggers that motive a customer to make a purchase. Using behavioral analysis, you can see what works and what doesn&#8217;t.<\/p>\n<p>Based on these inputs, the right email can be sent at the right time to help the customer make a purchase.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-vs-marketing-automation\/\">Read also: Email Marketing Vs Marketing Automation: A Marketer\u2019s Guide<\/a><\/p>\n<\/div>\n<div class=\"entry-content clear\">\n<h2><span class=\"ez-toc-section\" id=\"Tips_to_Get_Trigger_Email_Marketing_Right\"><\/span><span style=\"color: #339966;\">Tips to Get Trigger Email Marketing Right<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are four simple tips to make the most out of your trigger emails:<\/p>\n<ul>\n<li><strong>Create customer personas:<\/strong> It is important to know and&nbsp;<a href=\"https:\/\/www.engagebay.com\/resources\/segmenting-customers\" data-wpel-link=\"internal\">segment your customers<\/a> to target them better. Good knowledge of the target audience makes it easier to design&nbsp;effective email campaigns&nbsp;for individual email lists.<\/li>\n<li><strong>Track your customer\u2019s journey:<\/strong> Analyze customer data to track their behavior and know their traits so that you can send them targeted emails. <a href=\"https:\/\/www.yieldify.com\/blog\/ecommerce-crm-software-tools\/\">Most CRM software<\/a> offer a holistic customer view and journey tracking so that you know your customers on a deeper level.<\/li>\n<li><strong>Repurpose the most effective emails:<\/strong> You should always keep track of your email marketing performance to determine the kind of content that works best for your customers. You can then repurpose your most effective emails and send them out again to keep getting great results.<\/li>\n<li><strong>Look for best practices:<\/strong> Take a cue from what is working for other businesses. In this blog post, we\u2019ll show you some great examples of trigger emails.<\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Boost your email marketing efforts our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free, customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that engage and convert.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/free-email-trackers\/\">Read more: 7 Free Email Trackers You Didn\u2019t Know Existed<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Best_Triggered_Email_Campaigns_To_Learn_From\"><\/span><span style=\"color: #339966;\">10 Best Triggered Email Campaigns To Learn From<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We&#8217;ve combed through the internet and brought up some of the best trigger email marketing campaigns the internet has to offer.<\/p>\n<h3><span style=\"color: #993300;\">LimeRoad Abandonment Email<\/span><\/h3>\n<p>Limeroad sends this email based on customer behavior with relevant and useful recommendations.<\/p>\n<p>It has a personalized subject line. This subject line tells the customer what the customer can expect in the email. The product images are clickable and take customers directly to the website.<\/p>\n<p>This makes it easier for the customer to purchase and visit the website again, thus increasing conversions.<\/p>\n<h3><span style=\"color: #993300;\">Eurostar Email<\/span><\/h3>\n<p>This travel brand sends amazing&nbsp;<a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\" data-wpel-link=\"internal\">automated emails<\/a> with travel information for destinations that have been recently browsed by a customer.<\/p>\n<p>It creates an urgency for the customer and drives their interest. This is a great example of triggered email marketing.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2202 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Eurostar-seats-available.jpg.webp\" alt=\"Eurostar Triggered Emails\" width=\"564\" height=\"2116\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Eurostar-seats-available.jpg 564w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Eurostar-seats-available-80x300.jpg 80w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Eurostar-seats-available-273x1024.jpg 273w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Eurostar-seats-available-546x2048.jpg 546w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Credits<\/em><\/p>\n<h3><span style=\"color: #993300;\">Total Wine &amp; More Personal Email<\/span><\/h3>\n<p>They&nbsp;<a href=\"https:\/\/www.engagebay.com\/resources\/email-personalization\" data-wpel-link=\"internal\">send amazing personalized emails<\/a>&nbsp;on birthdays and other special events with eye-catching celebratory images.<\/p>\n<p>The brand offers discounts and coupons to urge the subscriber to buy their products right away.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2208 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/total_and_wine_and_more_thumb_jg7wj.jpg.webp\" alt=\"triggered email examples\" width=\"400\" height=\"646\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/total_and_wine_and_more_thumb_jg7wj.jpg 400w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/total_and_wine_and_more_thumb_jg7wj-186x300.jpg 186w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Credits<\/em><\/p>\n<h3><span style=\"color: #993300;\">Cooking.com Thank You Email<\/span><\/h3>\n<p>This brand sends a \u2018Thank You\u2019 mail based on the last purchase and urges a subscriber to make the next purchase by offering a discount.<\/p>\n<p>This helps increase sales while also acting as a &#8216;feel-good&#8217; factor for the customer.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2210 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/cooking_tjeqz.png.webp\" alt=\"behavioral email marketing\" width=\"400\" height=\"363\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/cooking_tjeqz.png 400w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/cooking_tjeqz-300x272.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Credit: Cooking.com<\/em><\/p>\n<h3><span style=\"color: #993300;\">Pinkberry Inactivity Email<\/span><\/h3>\n<p>This email from Pinkberry uses the customer\u2019s inactivity to offer incentives and lure them back. Saying &#8220;we miss you!&#8221; and adding a lead magnet is a clever way to re-engage with inactive customers.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2214 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Email_reengagement_Pinkberry.jpg.webp\" alt=\"marketing trigger points\" width=\"730\" height=\"847\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Email_reengagement_Pinkberry.jpg 730w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Email_reengagement_Pinkberry-259x300.jpg 259w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Email_reengagement_Pinkberry-595xh.jpg 595w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Credits<\/em><\/p>\n<h3><span style=\"color: #993300;\">Trainline Email<\/span><\/h3>\n<p>This travel brand updates customers about upcoming journeys with ticket pickup reminders, weather at the destination, and other important information.<\/p>\n<p>They also encourage users to download the app to view all the details about the journey.<\/p>\n<p>This type of engagement increases brand value, and the visuals make the email body interesting and visually appealing.<\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter wp-image-2215 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Trainline-get-ready.jpg.webp\" alt=\"automated email triggers\" width=\"564\" height=\"1487\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Trainline-get-ready.jpg 564w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Trainline-get-ready-114x300.jpg 114w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Trainline-get-ready-388x1024.jpg 388w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/strong><\/p>\n<p style=\"text-align: center;\"><em>Credits&nbsp;<\/em><\/p>\n<h3><span style=\"color: #993300;\">Sephora Review Email<\/span><\/h3>\n<p>Sephora sends an automated message to customers within 2-3 days of purchase to urge them to write reviews of their products.<\/p>\n<p>The design is eye-catching, the headline catches the eye, and the interface is easy to submit reviews.<\/p>\n<p>Sometimes, they re-send it after a couple of weeks in case you missed the first email.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2216 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/sephora_xpvem.png.webp\" alt=\" triggered email marketing cloud\" width=\"399\" height=\"510\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/sephora_xpvem.png 399w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/sephora_xpvem-235x300.png 235w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Credits<\/em><\/p>\n<h3><span style=\"color: #993300;\">Etsy Thank You Email<\/span><\/h3>\n<p>They send this wonderful \u2018Thank You\u2019 email with a discount for the customer to use during future purchases. The &#8216;Thank You&#8217; email itself serves as an offer email, with the coupon embedded in the email urging the customer to shop from the brand again.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2218 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/etsy_thumb_lobnp.png.webp\" alt=\" trigger automation\" width=\"400\" height=\"549\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/etsy_thumb_lobnp.png 400w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/etsy_thumb_lobnp-219x300.png 219w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Credits<\/em><\/p>\n<h3><span style=\"color: #993300;\">Fiji Airlines Email<\/span><\/h3>\n<p>Fiji Airlines engages with the customer even after the transaction is over.<\/p>\n<p>They ask for feedback through a small survey asking customers to tell them about recent flight experiences on Fiji Airways. The airlines can get vital information about the experience of the passengers, while also showing their customers that they care about them.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2219 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Fiji-your-recent-flight.jpg.webp\" alt=\"trigger based marketing examples\" width=\"564\" height=\"496\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Fiji-your-recent-flight.jpg 564w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Fiji-your-recent-flight-300x264.jpg 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Credits<\/em><\/p>\n<h3><span style=\"color: #993300;\">JetBlue Annual Summary Email<\/span><\/h3>\n<p>JetBlue sends an annual summary to their customers with details about their travel.<\/p>\n<p>These&nbsp;automated emails&nbsp;carry nice infographics to not only thank the customer but also help them plan their travels ahead.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2220 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Jet-blue-annual-summary.jpg.webp\" alt=\"Best Triggered Email Marketing Campaigns \" width=\"564\" height=\"2255\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Jet-blue-annual-summary.jpg 564w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Jet-blue-annual-summary-75x300.jpg 75w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Jet-blue-annual-summary-256x1024.jpg 256w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Jet-blue-annual-summary-384x1536.jpg 384w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/05\/Jet-blue-annual-summary-512x2048.jpg 512w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Credits<\/em><\/p>\n<\/div>\n<div class=\"entry-content clear\">\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/re-engagement-emails\/\">Read also: Re-Engagement Emails 101: A Guide [With Templates]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_To_Automate_the_Trigger_Email_Campaigns\"><\/span><span style=\"color: #339966;\">Tools To Automate the Trigger Email Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, more than 80% of companies use email marketing technology. However, only 51% of companies are using trigger-based&nbsp;<a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\" data-wpel-link=\"internal\">marketing automation<\/a>&nbsp;to optimize their marketing campaigns.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5553 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/09\/email-automation-statistics.png\" alt=\"Email Automation statistics\" width=\"620\" height=\"500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/09\/email-automation-statistics.png 620w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/09\/email-automation-statistics-300x242.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/09\/email-automation-statistics-595xh.png 595w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Credits<\/em><\/p>\n<p>Here are five great trigger email marketing automation tools to help you launch better campaigns, and improve customer relationships.<\/p>\n<h3><span style=\"color: #993300;\">EngageBay<\/span><\/h3>\n<p>Here&#8217;s our first pick: <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>.<\/p>\n<p><strong>EngageBay is an all-in-one marketing, sales, and customer support software with <a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/trigger\">trigger email marketing<\/a> automation. <\/strong>Its affordable pricing makes it one of the best marketing automation software in the SaaS market today.<\/p>\n<p>Using an intuitive and visual workflow builder, you can create both simple and complex email trigger campaigns and make the most of dozens of built-in triggers and actions.<\/p>\n<p>You can also use segmentation for smart (automated) lists for your email groups and use the drag-and-drop email form builder to send out personalized emails based on the right triggers.<\/p>\n<p>EngageBay&#8217;s deep insights let you know what works and what needs improvement so that you can stay on top of the game all the time.<\/p>\n<p>EngageBay offers a comprehensive set of email automation tools at the <a href=\"https:\/\/www.engagebay.com\/pricing\/marketing\">most affordable price<\/a>.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Explore our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">comprehensive email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for all your marketing needs.<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\">MailChimp<\/span><\/h3>\n<p><a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a> enables you to send automated drip emails to follow up with customers based on their website activity or inactivity, abandoned shopping carts, etc.<\/p>\n<p>MailChimp also offers A\/B testing, contact management, surveys, and a host of actions and triggers to help you manage your trigger email marketing campaigns effectively.<\/p>\n<\/div>\n<div class=\"entry-content clear\">\n<p>It comes with hundreds of integrations, so you can go for this if you are using many business apps that you want to sync with your marketing software.<\/p>\n<p><strong><em>(EngageBay was recently featured by SoftwareWorld as a <a href=\"https:\/\/www.softwareworld.co\/top-mailchimp-alternatives\/#7_EngageBay\">top alternative to MailChimp<\/a>)<\/em><\/strong><\/p>\n<h3><span style=\"color: #993300;\">HubSpot<\/span><\/h3>\n<p><a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a> has been ranked as one of the top marketing automation tools, and it is among the best in this business.<\/p>\n<p>With a host of automation tools, including segmentation, drip campaigns, workflow builders, customer lifecycle management, and A\/B testing, you can launch personalized trigger campaigns that can improve conversions and customer relationships.<\/p>\n<p>However, HubSpot is also the most expensive, so it may not fit the budget of a small or mid-size business.<\/p>\n<h3><span style=\"color: #993300;\">ActiveCampaign<\/span><\/h3>\n<p><a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a> allows creating trigger-based emails that are driven by subscriber interaction, behavior, interests, location, history, and more.<\/p>\n<p>With tools like advanced CRM segmentation, you can divide your customers into lists based on their actions and behavior, and send out personalized trigger email marketing campaigns.<\/p>\n<p>This tool also offers marketing automation and multichannel marketing, and a great collection of integrations with popular business apps.<\/p>\n<h3><span style=\"color: #993300;\">weMail<\/span><\/h3>\n<p><a href=\"https:\/\/getwemail.io\/\">weMail<\/a> is a WordPress email marketing platform for both small-size businesses and enterprises. It is at the same time simple yet powerful with usage and features.<\/p>\n<p>In recent years, it has become one of the most reliable email automation solutions amongst marketers.<\/p>\n<p>Here are some of the core features you can take a look at &#8211;<\/p>\n<ul>\n<li>Multiple email sending gateway, and option to switch to them anytime you want<\/li>\n<li>Versatile form-building features to collect email addresses, and you can place them anywhere on your site<\/li>\n<li>Robust WordPress integrations like WooCommerce, WordPress Sync, and User Registration, etc<\/li>\n<li>Clean and clear analytics to measure the performances of your email campaigns<\/li>\n<li>Different payment gateway options to sell products at ease<\/li>\n<\/ul>\n<p>So, if you need an email automation service in WordPress, weMail can be a booster to your marketing process.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/\">Read also: Drip Campaign Examples To Transform Your Email Strategy<\/a><\/p>\n<\/div>\n<div class=\"entry-content clear\">\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"color: #339966;\">Wrapping Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These are just a few examples, and there are many other brands doing trigger emails RIGHT!<\/p>\n<p>If you want to design effective trigger email marketing campaigns&nbsp;for your business, you need the right&nbsp;<a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\" data-wpel-link=\"internal\">marketing automation software<\/a>.<\/p>\n<p>The four email marketing automation solutions mentioned in this blog post are excellent platforms for trigger emails.<\/p>\n<p><strong>For small businesses, EngageBay is the best. It offers a comprehensive sales, marketing, and Customer Relationship Management <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\" data-wpel-link=\"internal\">(CRM)<\/a> software at a price that&#8217;s unrivaled in the industry.<\/strong><\/p>\n<p>You can add your own custom nodes for marketing automation, or use any of the dozens of nodes that come with the software.<\/p>\n<p>EngageBay helps you with every step of the&nbsp;<a href=\"https:\/\/www.engagebay.com\/customer-journey-to-success\" data-wpel-link=\"internal\">customer journey<\/a>, from importing your contacts to creating new email campaigns and tracking sales, customer queries, and even making calls \u2014 all from one place!<\/p>\n<p>More than 30,000 businesses around the world use and love EngageBay.<\/p>\n<p>Don\u2019t believe us? Just look at the reviews EngageBay\u2019s been getting as a&nbsp;<a title=\" and category top performer\" href=\"https:\/\/sourceforge.net\/software\/product\/EngageBay\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">category top performer<\/a>.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Struggling to formulate a killer marketing automation strategy? Our <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-strategy\/\" data-wpel-link=\"internal\">comprehensive guide<\/a> is here to help.<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3c5.svg\" alt=\"\ud83c\udfc5\"><\/em><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is the right key to unlock the real power of digital marketing. The ROI for email marketing is&nbsp;3,800%, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":45551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[92,38,40,290,94],"class_list":["post-2170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-b2b-email-marketing","tag-email-marketing","tag-email-marketing-tips","tag-trigger-email","tag-triggered-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trigger Email Marketing For Beginners [Examples, Tools]<\/title>\n<meta name=\"description\" content=\"Trigger email marketing works by automation and is &#039;triggered&#039; when email subscribers take certain actions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trigger Email Marketing For Beginners [Examples, Tools, Best Practices]\" \/>\n<meta property=\"og:description\" content=\"Trigger email marketing works by automation and is &#039;triggered&#039; when email subscribers take certain actions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-10T04:05:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T08:11:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/trigger-email-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Debolina Coomar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debolina Coomar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\"},\"author\":{\"name\":\"Debolina Coomar\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/bc57108b3b5c57e2e15e000bda2f0161\"},\"headline\":\"Trigger Email Marketing For Beginners [Examples, Tools, Best Practices]\",\"datePublished\":\"2023-08-10T04:05:31+00:00\",\"dateModified\":\"2025-04-04T08:11:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\"},\"wordCount\":2906,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/trigger-email-marketing.png\",\"keywords\":[\"b2b email marketing\",\"email marketing\",\"email marketing tips\",\"trigger email\",\"triggered email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\",\"name\":\"Trigger Email Marketing For Beginners [Examples, Tools]\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/trigger-email-marketing.png\",\"datePublished\":\"2023-08-10T04:05:31+00:00\",\"dateModified\":\"2025-04-04T08:11:45+00:00\",\"description\":\"Trigger email marketing works by automation and is 'triggered' when email subscribers take certain actions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/trigger-email-marketing.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/trigger-email-marketing.png\",\"width\":1000,\"height\":600,\"caption\":\"trigger-email-marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Trigger Email Marketing For Beginners [Examples, Tools, Best Practices]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/bc57108b3b5c57e2e15e000bda2f0161\",\"name\":\"Debolina Coomar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6ab373a970b1c408bac32f863d7e8e7fed978cd1656bde2dbe568cceeced73b9?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6ab373a970b1c408bac32f863d7e8e7fed978cd1656bde2dbe568cceeced73b9?s=96&d=identicon&r=g\",\"caption\":\"Debolina Coomar\"},\"description\":\"Debolina Coomar is a creative writer and blogger. She writes for EngageBay about email automation and other best practices in modern marketing.\",\"sameAs\":[\"https:\/\/www.engagebay.com\"],\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/debolina-coomar\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trigger Email Marketing For Beginners [Examples, Tools]","description":"Trigger email marketing works by automation and is 'triggered' when email subscribers take certain actions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Trigger Email Marketing For Beginners [Examples, Tools, Best Practices]","og_description":"Trigger email marketing works by automation and is 'triggered' when email subscribers take certain actions.","og_url":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2023-08-10T04:05:31+00:00","article_modified_time":"2025-04-04T08:11:45+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/trigger-email-marketing.png","type":"image\/png"}],"author":"Debolina Coomar","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Debolina Coomar","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/"},"author":{"name":"Debolina Coomar","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/bc57108b3b5c57e2e15e000bda2f0161"},"headline":"Trigger Email Marketing For Beginners [Examples, Tools, Best Practices]","datePublished":"2023-08-10T04:05:31+00:00","dateModified":"2025-04-04T08:11:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/"},"wordCount":2906,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/trigger-email-marketing.png","keywords":["b2b email marketing","email marketing","email marketing tips","trigger email","triggered email marketing"],"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/","url":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/","name":"Trigger Email Marketing For Beginners [Examples, Tools]","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/trigger-email-marketing.png","datePublished":"2023-08-10T04:05:31+00:00","dateModified":"2025-04-04T08:11:45+00:00","description":"Trigger email marketing works by automation and is 'triggered' when email subscribers take certain actions.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/trigger-email-marketing.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/trigger-email-marketing.png","width":1000,"height":600,"caption":"trigger-email-marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Marketing","item":"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/"},{"@type":"ListItem","position":3,"name":"Trigger Email Marketing For Beginners [Examples, Tools, Best Practices]"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/bc57108b3b5c57e2e15e000bda2f0161","name":"Debolina Coomar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6ab373a970b1c408bac32f863d7e8e7fed978cd1656bde2dbe568cceeced73b9?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ab373a970b1c408bac32f863d7e8e7fed978cd1656bde2dbe568cceeced73b9?s=96&d=identicon&r=g","caption":"Debolina Coomar"},"description":"Debolina Coomar is a creative writer and blogger. She writes for EngageBay about email automation and other best practices in modern marketing.","sameAs":["https:\/\/www.engagebay.com"],"url":"https:\/\/www.engagebay.com\/blog\/author\/debolina-coomar\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/2170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=2170"}],"version-history":[{"count":35,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/2170\/revisions"}],"predecessor-version":[{"id":73308,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/2170\/revisions\/73308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/45551"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=2170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=2170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=2170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}