{"id":22004,"date":"2022-05-23T14:17:29","date_gmt":"2022-05-23T14:17:29","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=22004"},"modified":"2026-01-05T15:03:37","modified_gmt":"2026-01-05T15:03:37","slug":"sales-and-marketing-alignment","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/sales-and-marketing-alignment\/","title":{"rendered":"The Hidden Revenue Opportunity In Sales And Marketing Alignment"},"content":{"rendered":"

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes.<\/span><\/p>\n

Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, <\/span>almost 78% of B2B companies<\/span><\/a> have reported a misalignment between their sales and marketing teams. <\/span><\/p>\n

As a result, many such organizations have lost a whopping 10% of their annual revenue. <\/span><\/p>\n

Sales and marketing alignment<\/span><\/a>, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity. <\/span><\/p>\n

The objective of sales and marketing alignment is to acquire high-quality leads and drive sales. <\/strong><\/p>\n

In this infographic article, we are going to show you the benefits of sales and marketing alignment, why the misalignment happens, and how you can successfully align these two departments. <\/span><\/p>\n

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Table of Contents<\/p>\n<\/span><\/div>\n