{"id":22596,"date":"2022-05-30T14:09:35","date_gmt":"2022-05-30T14:09:35","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=22596"},"modified":"2025-11-18T08:00:54","modified_gmt":"2025-11-18T08:00:54","slug":"is-salesforce-a-crm","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/","title":{"rendered":"Is Salesforce a CRM? A Simple, In-Depth Guide"},"content":{"rendered":"<p data-slate-node=\"element\"><span data-slate-node=\"text\">Getting right into your question &#8211; <span class=\"sc-dznXNo igIoBm highlight--related-topic\">is Salesforce a CRM<\/span>?<\/span><\/p>\r\n<p data-slate-node=\"element\" data-slate-fragment=\"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\"><span data-slate-node=\"text\"><b>Yes, Salesforce is a CRM.<\/b><\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The Salesforce CRM platform has software solutions for sales, service, marketing, safety, analytics, sustainability, and more that help companies acquire, retain, and grow their customers.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">While Salesforce platform provides a wide variety of products for businesses of all sizes and industries, it&#8217;s also <\/span><b>one of the most expensive CRM solutions in the market<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking for a CRM within budget, there are less expensive options like <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/engagebay-vs-hubspot\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/insightly-vs-hubspot-vs-engagebay\"><span style=\"font-weight: 400;\">Insightly<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/pipedrive-vs-hubspot-vs-engagebay\"><span style=\"font-weight: 400;\">Pipedrive<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/activecampaign-vs-hubspot-vs-engagebay\"><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">However, if you prefer to grow your business with Salesforce&#8217;s CRM system, this post will provide all the information you need to know. To maximize your investment, consider partnering with professional <a href=\"https:\/\/crm.folio3.com\/salesforce\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Salesforce consulting services<\/a> to ensure optimal configuration and implementation. <\/span><\/p>\r\n<p><b>Here\u2019s what we will cover:<\/b><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What does Salesforce CRM do?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is Salesforce CRM platform free to use?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How much does Salesforce cost?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why is Salesforce CRM software so popular?<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is Salesforce a great choice for startups and SMBs?<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#What_does_Salesforce_CRM_do\" >What does Salesforce CRM do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Is_Salesforce_CRM_platform_Free_to_Use\" >Is Salesforce CRM platform Free to Use?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#How_Much_Does_Salesforce_Cost\" >How Much Does Salesforce Cost?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Small_Business_Solutions\" >Small Business Solutions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Salesforce_Sales_Cloud\" >Salesforce Sales Cloud<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Salesforce_Service_Cloud\" >Salesforce Service Cloud<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#i\" >&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Salesforce_Marketing_Cloud\" >Salesforce Marketing Cloud<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#1_Marketing_Cloud_Customer_Data_Platform_Formerly_Salesforce_CDP\" >1. Marketing Cloud Customer Data Platform (Formerly Salesforce CDP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#2_Loyalty_Management\" >2. Loyalty Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#3_Marketing_Cloud_Account_Engagement_Formerly_Pardot\" >3. Marketing Cloud Account Engagement (Formerly Pardot)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#4_Marketing_Cloud_Engagement_Formerly_Email_Mobile_Advertising_and_Journey_Builder\" >4. Marketing Cloud Engagement (Formerly Email, Mobile, Advertising, and Journey Builder)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#5_Marketing_Cloud_Advertising_Formerly_Advertising_Studio\" >5. Marketing Cloud Advertising (Formerly Advertising Studio)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#6_Marketing_Cloud_Intelligence_Formerly_Datorama\" >6. Marketing Cloud Intelligence (Formerly Datorama)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#7_Marketing_Cloud_Personalization_Formerly_Interaction_Studio\" >7. Marketing Cloud Personalization (Formerly Interaction Studio)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#8_Salesforce_Content_Management_System\" >8. Salesforce Content Management System<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Customer_360\" >Customer 360<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Why_is_Salesforce_CRM_Software_Popular\" >Why is Salesforce CRM Software Popular?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Is_Salesforce_a_Great_Choice_for_Startups_and_SMBs\" >Is Salesforce a Great Choice for Startups and SMBs?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#No_Free_Plans\" >No Free Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Pricing\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Salesforce_Customer_Support\" >Salesforce Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Implementation_Costs\" >Implementation Costs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#What_is_a_Good_Salesforce_CRM_Alternative_for_SMBs\" >What is a Good Salesforce CRM Alternative for SMBs?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Free_Plan\" >Free Plan&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Affordable_Pricing\" >Affordable Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Tailored_Features_for_SMBs\" >Tailored Features for SMBs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Free_Implementation\" >Free Implementation&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Flexible_Billing\" >Flexible Billing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Free_Responsive_Customer_Support\" >Free, Responsive Customer Support<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"What_does_Salesforce_CRM_do\"><\/span>What does Salesforce CRM do?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Salesforce is a cloud-based customer relationship management software that allows companies to connect with customers, manage their marketing campaigns, and optimize their sales processes.&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"><strong>Salesforce offers these services through its integrated CRM platform known as Customer 360.<\/strong> <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Customer 360 contains individual products such as Clouds (the equivalent of <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/\"><span style=\"font-weight: 400;\">Bays in EngageBay<\/span><\/a><span style=\"font-weight: 400;\">), analytics, and integrations. Salesforce cloud includes the Sales, Marketing, Service, and Commerce clouds. Each product and cloud is broken down into plans called \u201ceditions.\u201d<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Is_Salesforce_CRM_platform_Free_to_Use\"><\/span>Is Salesforce CRM platform Free to Use?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Unlike other CRMs like <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\">, Salesforce doesn\u2019t offer a free plan for profit-oriented businesses. <\/span><b>Currently, the only way to use Salesforce CRM without paying is through the free trial, which only exists in specific products and lasts for 14 to 30 days.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">However, for nonprofits, Salesforce provides a more generous offer in the Nonprofit Cloud. This cloud has features that support donor nurturing, fundraising, and grant-making. Authorized Nonprofit organizations (NPOs) can get their 10 first subscriptions for free and then pay to use the software subsequently.&nbsp;<\/span><\/p>\r\n<p><i><span style=\"font-weight: 400;\">Because the Nonprofit Cloud is tailored \u200cto NPOs, it can\u2019t support the business processes of profit-making companies.<\/span><\/i><span style=\"font-weight: 400;\"> So, if you&#8217;re a profit-oriented Small and Medium-sized Business (SMB) looking to start with a <a href=\"https:\/\/www.engagebay.com\/products\/crm\">free CRM<\/a> before scaling up, Salesforce isn\u2019t a great option.<\/span><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/pardot-pricing\/\">Read also: Pardot Pricing, Features, Reviews, and Affordable Alternatives<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"How_Much_Does_Salesforce_Cost\"><\/span>How Much Does Salesforce Cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Salesforce\u2019s pricing is suited to organizations with a substantial budget to invest in a CRM. To give you an accurate idea of what you\u2019ll pay to use Salesforce CRM, we\u2019ll focus on pricing for Salesforce\u2019s products that are common in other CRMs. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This includes Salesforce\u2019s solutions for small businesses, marketing, sales, service, and the Customer 360.<\/span><\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Small_Business_Solutions\"><\/span>Small Business Solutions<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n<figure class=\"wp-block-image size-large\" data-wp-editing=\"1\">\r\n<figure id=\"attachment_22597\" aria-describedby=\"caption-attachment-22597\" style=\"width: 1260px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/email-list.png\"><img decoding=\"async\" class=\"wp-image-22597 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image9-1.png\" alt=\"Salesforce Small Business Solutions Pricing\" width=\"1260\" height=\"539\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image9-1.png 1260w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image9-1-300x128.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image9-1-1024x438.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image9-1-768x329.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image9-1-595xh.png 595w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/><\/a><figcaption id=\"caption-attachment-22597\" class=\"wp-caption-text\"><em>Salesforce Small Business Solutions Pricing<\/em><\/figcaption><\/figure>\r\n<figcaption><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.salesforce.com\/editions-pricing\/small-business\">Salesforce\u2019s Small Business Solutions<\/a> is a selection of recommended sales, services, and marketing solutions to help SMBs grow. You can also select your industry to get specific tools that are ideal for your business.<\/p>\r\n<p>Editions available in the Small Business Solutions are:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Essentials<\/strong>: Contains sales &amp; service features such as email tracking, lead management, contact management, email integration, case management, and Salesforce mobile app for $25\/month per user if you commit to an annual contract. Otherwise, you\u2019ll have to pay $35\/month per user.<\/li>\r\n<li><strong>Sales Professional<\/strong>: Offers sales management capabilities such as lead management, mass email, limited roles &amp; permissions, collaborative forecasting, quotes, email &amp; Google app integration, and more for $75\/month per user billed yearly. This edition and the next two below require you to commit to an annual contract.&nbsp;<\/li>\r\n<li><strong>Service Professional<\/strong>: Contains features like omnichannel routing, swarming, knowledge base (read-only), incident management, opportunity tracking, and developer sandbox for $75\/month per user billed yearly.&nbsp;&nbsp;<\/li>\r\n<li><strong>Marketing Cloud Account Engagement<\/strong>: Includes basic <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation features<\/a> such as email marketing, lead nurturing, landing pages &amp; forms, email A\/B testing, 10,000 contacts, lead scoring, competitor monitoring, and 50 automation rules for $1250\/month billed yearly.&nbsp;<\/li>\r\n<\/ul>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/salesforce-competitors\/\">Read also: Top 9 Salesforce Competitors And Alternatives [Comparison Tables]<\/a><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-sales-cloud\"><span class=\"ez-toc-section\" id=\"Salesforce_Sales_Cloud\"><\/span>Salesforce Sales Cloud<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\">\r\n<figure id=\"attachment_22599\" aria-describedby=\"caption-attachment-22599\" style=\"width: 1276px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/email-list.png\"><img decoding=\"async\" class=\"wp-image-22599 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image11-2.png\" alt=\"\" width=\"1276\" height=\"556\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image11-2.png 1276w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image11-2-300x131.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image11-2-1024x446.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image11-2-768x335.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image11-2-595xh.png 595w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/a><figcaption id=\"caption-attachment-22599\" class=\"wp-caption-text\"><em>Salesforce Sales Cloud Pricing<\/em><\/figcaption><\/figure>\r\n<figcaption><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>The <a href=\"https:\/\/www.salesforce.com\/editions-pricing\/sales-cloud\">Sales Cloud<\/a> provides businesses with the tools to find new customers, <a href=\"https:\/\/www.engagebay.com\/blog\/sales-lead-management\/\">track leads &amp; opportunities<\/a>, and close more deals. Besides the Essentials edition, other editions in the Sales Cloud require a mandatory annual contract. We\u2019ve listed how much each edition costs and some features they offer below.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td><strong>Essentials<\/strong>&nbsp;<br><br>$25\/mo\/user (billed annually)$35\/mo\/user (billed monthly)<\/td>\r\n<td><strong>Professional<\/strong><br><br>$75\/mo\/user (billed annually)<\/td>\r\n<td><strong>Enterprise<\/strong><br>$150\/mo\/user (billed annually)&nbsp;<\/td>\r\n<td><strong>Unlimited<\/strong><br>$300 (billed annually)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Account, Contact, Lead, Campaign, and Opportunity Management&nbsp;<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Mass Email &amp; Templates<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Customizable Reports &amp; Dashboards<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Email Integration (Gmail or Outlook)<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Quotes, Contracts, and Orders<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Pipeline Management<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Forecast Management<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Workflow and Approval Automation<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Sales Teams&nbsp;<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Advanced Reporting<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Sales Cadences<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>24\/7 support<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<figcaption><em>*<strong>Note<\/strong>: This is a highlight. Additional features exist in each edition.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Salesforce_Service_Cloud\"><\/span>Salesforce Service Cloud<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\">\r\n<figure id=\"attachment_22598\" aria-describedby=\"caption-attachment-22598\" style=\"width: 1264px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22598 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image2-2.png\" alt=\"Salesforce Service Cloud Pricing\" width=\"1264\" height=\"561\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image2-2.png 1264w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image2-2-300x133.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image2-2-1024x454.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image2-2-768x341.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image2-2-595xh.png 595w\" sizes=\"(max-width: 1264px) 100vw, 1264px\" \/><figcaption id=\"caption-attachment-22598\" class=\"wp-caption-text\"><em>Salesforce Service Cloud Pricing<\/em><\/figcaption><\/figure>\r\n<figcaption><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>The Service Cloud has a suite of features that strengthen customer relationships and scale your customer service. The four editions available in the Service Cloud are\u2014Essentials, Professional, Enterprise, and Unlimited. Below is what each edition costs:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td><strong>Essentials<\/strong>&nbsp;<br><br>$25\/mo\/user (billed annually)$35\/mo\/user (billed monthly)<\/td>\r\n<td><strong>Professional<\/strong><br><br>$75\/mo\/user (billed annually)<\/td>\r\n<td><strong>Enterprise<\/strong><br>$150\/mo\/user (billed annually)&nbsp;<\/td>\r\n<td><strong>Unlimited<\/strong><br>$300 (billed annually)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Incident Management&nbsp;<\/td>\r\n<td>\u2714<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Service Console Apps<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Knowledge<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Service Contracts &amp; Entitlements&nbsp;<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Telephony Integration (CTI)<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Web Services API<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>24\/7<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Salesforce Flow (Flow + ProcessBuilder)<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Knowledge Base (Read-write)&nbsp;<\/td>\r\n<td>\u2714<\/td>\r\n<td>Additional Fees Apply<\/td>\r\n<td>Additional Fees Apply<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Task Management &amp; Activity Feed<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<figcaption><em>*<strong>Note<\/strong>: This is a highlight. Additional features exist in each edition.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<h3><span class=\"ez-toc-section\" id=\"Salesforce_Marketing_Cloud\"><\/span>Salesforce Marketing Cloud<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.salesforce.com\/editions-pricing\/marketing-cloud\">Salesforce Marketing Cloud<\/a> has&nbsp;eight products for streamlining your marketing operation from personalization and building your customer journey to automation.<\/p>\r\n<p>All products in the Marketing Cloud require an <strong>annual contract<\/strong>. Also, there\u2019s <strong>no free trial<\/strong> available. Below is what\u2019s available in this cloud:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Marketing_Cloud_Customer_Data_Platform_Formerly_Salesforce_CDP\"><\/span>1. Marketing Cloud Customer Data Platform (Formerly Salesforce CDP)<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\">\r\n<figure id=\"attachment_22600\" aria-describedby=\"caption-attachment-22600\" style=\"width: 1256px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22600 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image6-2.png\" alt=\"Salesforce Marketing Cloud Customer Data Platform\" width=\"1256\" height=\"546\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image6-2.png 1256w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image6-2-300x130.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image6-2-1024x445.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image6-2-768x334.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image6-2-595xh.png 595w\" sizes=\"(max-width: 1256px) 100vw, 1256px\" \/><figcaption id=\"caption-attachment-22600\" class=\"wp-caption-text\"><em>Salesforce Marketing Cloud Customer Data Platform<\/em><\/figcaption><\/figure>\r\n<figcaption><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>This platform allows businesses to build a<a href=\"https:\/\/www.engagebay.com\/crm\/360-degree-customer-view\"> single source of truth<\/a> where they can capture, centralize, and manage all their customer data. Here are editions you\u2019ll find on this platform:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td><strong>Corporate<\/strong>&nbsp;<br>$12,500\/mo (billed monthly)<\/td>\r\n<td><strong>Enterprise<\/strong><br>$50,000\/mo (billed annually)<\/td>\r\n<td><strong>Enterprise Plus<\/strong><br>$65,000\/mo (billed annually)&nbsp;<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Unified Profiles<\/td>\r\n<td>45K<\/td>\r\n<td>500K<\/td>\r\n<td>500K<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Super Message<\/td>\r\n<td>10M<\/td>\r\n<td>150M<\/td>\r\n<td>150M<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Segment Publish<\/td>\r\n<td>20K<\/td>\r\n<td>100K<\/td>\r\n<td>100K<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Engagement Events<\/td>\r\n<td>70.5B<\/td>\r\n<td>25B<\/td>\r\n<td>25B<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Premier Support<br>(Comes with 24\/7 support, expert coaching sessions, &amp; Trailhead Academy discounts)<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Loyalty_Management\"><\/span>2. Loyalty Management<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\">\r\n<figure id=\"attachment_22601\" aria-describedby=\"caption-attachment-22601\" style=\"width: 1255px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22601 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image4-2.png\" alt=\"Salesforce Loyalty Management Pricing\" width=\"1255\" height=\"558\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image4-2.png 1255w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image4-2-300x133.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image4-2-1024x455.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image4-2-768x341.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image4-2-595xh.png 595w\" sizes=\"(max-width: 1255px) 100vw, 1255px\" \/><figcaption id=\"caption-attachment-22601\" class=\"wp-caption-text\"><em>Salesforce Loyalty Management Pricing<\/em><\/figcaption><\/figure>\r\n<figcaption><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>The Loyalty Management platform provides features for creating a customer loyalty program, tracking its performance, and managing the program across teams and organizations. Editions on this platform are the Starter, Growth, and Advanced.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td><strong>Starter<\/strong>&nbsp;<br><br>$20,000\/mo\/org (billed monthly)<\/td>\r\n<td><strong>Growth<\/strong><br><br>$30,000\/mo\/org (billed annually)<\/td>\r\n<td><strong>Advanced<\/strong><br>$45,000\/mo\/org (billed annually)&nbsp;<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Member Administration&nbsp;<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Rewards Management<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Benefits management<\/td>\r\n<td>Static<\/td>\r\n<td>Full<\/td>\r\n<td>Full<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Tableau CRM for Loyalty Management Base App<\/td>\r\n<td>1 License<\/td>\r\n<td>3 Licenses<\/td>\r\n<td>5 Licenses<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Dynamic Promotions Management<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Partner Administration<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Program Setup<\/td>\r\n<td>Single Program<\/td>\r\n<td>Single Program<\/td>\r\n<td>Multiple Program<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Loyalty Users<\/td>\r\n<td>15<\/td>\r\n<td>30<\/td>\r\n<td>50<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Loyalty Events<\/td>\r\n<td>1 million events\/year<\/td>\r\n<td>15 million events\/year<\/td>\r\n<td>50 million events\/year<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Data Processing Engine<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<figcaption><em>*<strong>Note<\/strong>: This is a highlight. Additional features exist in each edition.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Marketing_Cloud_Account_Engagement_Formerly_Pardot\"><\/span>3. Marketing Cloud Account Engagement (Formerly Pardot)<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\">\r\n<figure id=\"attachment_22602\" aria-describedby=\"caption-attachment-22602\" style=\"width: 1270px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22602 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image5-2.png\" alt=\"Salesforce Marketing Cloud Account Engagement Pricing\" width=\"1270\" height=\"625\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image5-2.png 1270w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image5-2-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image5-2-1024x504.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image5-2-768x378.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image5-2-595xh.png 595w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/><figcaption id=\"caption-attachment-22602\" class=\"wp-caption-text\"><em>Salesforce Marketing Cloud Account Engagement Pricing<\/em><\/figcaption><\/figure>\r\n<figcaption><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>In the Marketing Cloud Account Engagement, you&#8217;ll find marketing automation and analytics features to grow your business. Editions within this product are Growth, Plus, Advanced, and Premium.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td><strong>Growth<\/strong>&nbsp;<br><br>$1250\/mo (billed annually)<\/td>\r\n<td><strong>Plus<\/strong><br><br>$2,500\/mo (billed annually)<\/td>\r\n<td><strong>Advanced<\/strong><br>$4,000\/mo (billed annually)&nbsp;<\/td>\r\n<td><strong>Premium<\/strong><br>$15,000\/mo (billed annually)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Lead Generation, Qualification, and&nbsp; Management&nbsp;<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Email Marketing (Mass &amp; one)&nbsp;<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Email A\/B Testing<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Landing Pages &amp; Forms<\/td>\r\n<td>50 each<\/td>\r\n<td>Unlimited<\/td>\r\n<td>Unlimited<\/td>\r\n<td>Unlimited<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Advanced Automation<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Advanced Analytics<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Business Units<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Developer Sandbox<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>AI for Sales &amp; Marketing<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>User Roles &amp; Permissions<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Einstein Send Time Optimization<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Predictive Analytics<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>24\/7 support<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<figcaption><em>*<strong>Note<\/strong>: This is a highlight. Additional features exist in each edition.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Marketing_Cloud_Engagement_Formerly_Email_Mobile_Advertising_and_Journey_Builder\"><\/span>4. Marketing Cloud Engagement (Formerly Email, Mobile, Advertising, and Journey Builder)<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\">\r\n<figure id=\"attachment_22603\" aria-describedby=\"caption-attachment-22603\" style=\"width: 1259px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22603 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image8-2.png\" alt=\"Salesforce Marketing Cloud Engagement pricing\" width=\"1259\" height=\"587\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image8-2.png 1259w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image8-2-300x140.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image8-2-1024x477.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image8-2-768x358.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image8-2-595xh.png 595w\" sizes=\"(max-width: 1259px) 100vw, 1259px\" \/><figcaption id=\"caption-attachment-22603\" class=\"wp-caption-text\"><em>Salesforce Marketing Cloud Engagement pricing<\/em><\/figcaption><\/figure>\r\n<figcaption><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Salesforce\u2019s Marketing Cloud Engagement helps you to <a href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">build customer journeys<\/a> and build personalized experiences across channels. Here are editions you\u2019ll find on this platform:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td><strong>Basic<\/strong><br><br>$400\/mo (billed annually)<\/td>\r\n<td><strong>Pro<\/strong><br><br>$1,250\/mo (billed annually)<\/td>\r\n<td><strong>Corporate<\/strong><br>$3,750\/mo (billed annually)&nbsp;<\/td>\r\n<td><strong>Enterprise<\/strong><br>Request a quote<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Email Conversion Tracking<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Content Builder &amp; Approvals<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Integration with Salesforce Sales Cloud<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Custom Roles &amp; Permissions<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Automation Studio<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Queries, Filters, &amp; Measures<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Journey Builder<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Powered by Einstein<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>SMS\/MMS<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>1K<\/td>\r\n<td>1K<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Push messaging<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Path Optimizer<\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td><strong>x<\/strong><\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<figcaption><em>*<strong>Note<\/strong>: This is a highlight. Additional features exist in each edition.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Marketing_Cloud_Advertising_Formerly_Advertising_Studio\"><\/span>5. Marketing Cloud Advertising (Formerly Advertising Studio)<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>The Marketing Cloud Advertising allows businesses to create and scale their digital advertising across search, display, and social media. The only available edition here is the Professional.<\/p>\r\n\r\n\r\n\r\n<p><strong>Professional<\/strong>: Provides real-time lead capture, CRM data for advertising, Audience auto-refresh, journey builder advertising, and security &amp; access control starting at $2,000\/mo.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Marketing_Cloud_Intelligence_Formerly_Datorama\"><\/span>6. Marketing Cloud Intelligence (Formerly Datorama)<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\">\r\n<figure id=\"attachment_22604\" aria-describedby=\"caption-attachment-22604\" style=\"width: 1239px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22604 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image14-3.png\" alt=\"Salesforce Marketing Cloud Intelligence Pricing\" width=\"1239\" height=\"552\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image14-3.png 1239w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image14-3-300x134.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image14-3-1024x456.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image14-3-768x342.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image14-3-595xh.png 595w\" sizes=\"(max-width: 1239px) 100vw, 1239px\" \/><figcaption id=\"caption-attachment-22604\" class=\"wp-caption-text\"><em>Salesforce Marketing Cloud Intelligence Pricing<\/em><\/figcaption><\/figure>\r\n<figcaption><\/figcaption>\r\n<\/figure>\r\n<p>With Salesforce\u2019s Marketing Cloud Intelligence, you can connect, measure, and optimize your marketing data, investments, and KPIs. Editions on the Marketing Cloud Intelligence, their features, and pricing are in the table below.&nbsp;&nbsp;&nbsp;<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>&nbsp;<\/td>\r\n<td><strong>Starter<\/strong>&nbsp;<br><br>$3,000\/mo\/org (billed monthly)<\/td>\r\n<td><strong>Growth<\/strong><br><br>$10,000\/mo\/org (billed annually)<\/td>\r\n<td><strong>Plus<\/strong><br><br>Request a quote&nbsp;<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Marketplace<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Data Integration Engine<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Harmonization Center<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Data Visualization &amp; AI Insights<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Users<\/td>\r\n<td>10<\/td>\r\n<td>20<\/td>\r\n<td>80<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Rows<\/td>\r\n<td>3M<\/td>\r\n<td>20M<\/td>\r\n<td>100M<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Marketing_Cloud_Personalization_Formerly_Interaction_Studio\"><\/span>7. Marketing Cloud Personalization (Formerly Interaction Studio)<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>The Marketing Cloud Personalization platform has features for delivering real-time personalization.<\/p>\r\n<p>You can monitor customer insights, carry out <a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-examples\/\">cross-channel engagement<\/a> (online &amp; in-store), use AI to optimize your campaigns (for example, making highly relevant product recommendations), and analyze performance. Salesforce only provides a detailed feature list and pricing for this product if you request a quote.<\/p>\r\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Boost your business efficiency with the best CRM automation software. Discover your options in our <a href=\"https:\/\/www.engagebay.com\/blog\/best-crm-automation-software\/\" data-wpel-link=\"internal\">detailed article<\/a>.<\/em><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Salesforce_Content_Management_System\"><\/span>8. Salesforce Content Management System<span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\">\r\n<figure id=\"attachment_22605\" aria-describedby=\"caption-attachment-22605\" style=\"width: 667px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22605 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image13-2.png\" alt=\"Salesforce CMS pricing\" width=\"667\" height=\"458\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image13-2.png 667w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image13-2-300x206.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image13-2-595xh.png 595w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><figcaption id=\"caption-attachment-22605\" class=\"wp-caption-text\"><em>Salesforce CMS pricing<\/em><\/figcaption><\/figure>\r\n<figcaption><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Salesforce CMS allows you to create, syndicate, and manage your content across any channel. It offers <a href=\"https:\/\/hygraph.com\/blog\/api-cms\">headless APIs<\/a>, content records, content types, unlimited channel support, out-of-the-Box integrations, experience builder, and permission management for $10,000\/month per organization.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_360\"><\/span>Customer 360<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"551\" class=\"wp-image-22606\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image7-2-1024x551.png\" alt=\"\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image7-2-1024x551.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image7-2-300x161.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image7-2-768x413.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image7-2-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image7-2.png 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Customer 360 is the complete portfolio of all Salesforce\u2019s products. It combines the Sales Cloud, Service Cloud, Marketing Cloud, and other products such as Einstein AI, Slack, Industries Solutions, Safety, and Success on a single platform.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Of course, you may not need all these products. That&#8217;s why Salesforce allows you to use the <a href=\"https:\/\/salesforcecustomer360.herokuapp.com\">Solution Finder<\/a> to create your own Customer 360 platform, adding specific products that fit your business needs. You\u2019d need to request a quote from Salesforce to uncover the cost.&nbsp;<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-crm-tools\/\">Read also: The Best CRM tools for Small Business Owners<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Salesforce_CRM_Software_Popular\"><\/span>Why is Salesforce CRM Software Popular?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>What makes Salesforce an industry leader are the diverse products and robust features it offers to businesses of all sizes. With over 20 years of experience in the market, Salesforce has amassed considerable resources and expertise to assess the future of businesses and develop innovative CRM solutions to meet the needs of their customers.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Also, like <a href=\"https:\/\/www.engagebay.com\/blog\/cloud-based-crm-software\">tons of other modern CRMs<\/a>, Salesforce is a cloud-based CRM. This secure cloud technology ensures that users receive timely product upgrades and new features automatically.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><strong>These strengths make Salesforce a leading CRM and a top choice for most businesses\u2014especially large organizations\u2014that have complex needs and a big budget.<\/strong><\/p>\r\n<p>Examples of Salesforce\u2019s enterprise customers are <em>IBM, NBC, Mercedes-Benz, American Water, PayPal, and Zillow.<\/em><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-pardot\/\">Read also: What is Pardot? An In-depth Guide for Beginners<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Salesforce_a_Great_Choice_for_Startups_and_SMBs\"><\/span>Is Salesforce a Great Choice for Startups and SMBs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>While Salesforce is an industry leader, the expensive pricing, non-availability of free plans, paid customer support, and high implementation costs make Salesforce a poor choice for many startups and small &amp; mid-sized businesses. We&#8217;ll discuss these factors below.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"No_Free_Plans\"><\/span>No Free Plans<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Unlike most CRMs, Salesforce doesn\u2019t have a free plan. You either opt for the free trial (14 &#8211; 30 days) available in only a few products like the Sales and Service Clouds or pay for a subscription.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Pricing\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><strong>For most SMBs, Salesforce&#8217;s expensive subscription is\u2014perhaps\u2014the biggest factor that makes it a less ideal <\/strong><a href=\"https:\/\/www.engagebay.com\/blog\/best-crm-tools\"><strong>CRM for small businesses<\/strong><\/a>.<\/p>\r\n<p>For instance, say you choose the Essential edition in the Small Business Solutions. You&#8217;ll get a fair number of the Sales and Service Clouds features for $25\/user\/month billed annually.&nbsp;&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>While this seems like a reasonable offer, the Essentials edition doesn&#8217;t have marketing automation. You would need to buy an additional Marketing Cloud Engagement Account that costs $1,250\/month and requires a mandatory annual contract.<\/p>\r\n<p><strong>A year&#8217;s subscription to this Marketing Cloud and the Essentials sums up to $15,300<\/strong>. This is excluding add-ons like MuleSoft Composer Integration and CRM Analytics.<\/p>\r\n<p><span data-sheets-root=\"1\">\ud83d\udc49<em>Curious about other CRM options? Read our comprehensive <a href=\"https:\/\/www.engagebay.com\/blog\/keap-infusionsoft-alternatives\/\">Keap (Infusionsoft) Alternatives<\/a> article to discover more.<\/em><\/span><\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Salesforce_Customer_Support\"><\/span>Salesforce Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\">\r\n<figure id=\"attachment_22607\" aria-describedby=\"caption-attachment-22607\" style=\"width: 1141px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-22607 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image12-3.png\" alt=\"Salesforce Customer Success Pricing\" width=\"1141\" height=\"558\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image12-3.png 1141w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image12-3-300x147.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image12-3-1024x501.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image12-3-768x376.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image12-3-595xh.png 595w\" sizes=\"(max-width: 1141px) 100vw, 1141px\" \/><figcaption id=\"caption-attachment-22607\" class=\"wp-caption-text\"><em>Salesforce Customer Success Pricing<\/em><\/figcaption><\/figure>\r\n<figcaption><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Quality support doesn&#8217;t come cheap in Salesforce. Getting feedback takes a standard two-day response time in every license. To access 24\/7 phone support, 1-hour response time, expert coaching, and other privileges, you&#8217;d have to pay at least 30% of your net license fees.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Implementation_Costs\"><\/span>Implementation Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Getting the best value from Salesforce\u2019s extensive products and features requires proper configuration of the CRM. As most SMBs don\u2019t have an in-house expert to set up the software, you\u2019d likely rely on Salesforce\u2019s experts and consulting partners.<\/p>\r\n<p>You might also plan to hire a Salesforce developer to create and prototype CRM solutions on the Salesforce platform for all your customized needs.<\/p>\r\n\r\n\r\n\r\n<p>Implementation costs vary based on your location and consulting partner.<\/p>\r\n<p><strong>However, if you choose to implement with <\/strong><a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/datasheets\/jump-start-one-pager.pdf\"><strong>Salesforce Jump Start Service<\/strong><\/a><strong>, pricing starts from $5,000 for 20 hours of work in the Sales and Service Cloud. For the Marketing Cloud, you&#8217;d need to pay $20,000 for 80 hours of work delivered by an expert.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>These factors result in hefty budget requirements that are more than what many SMBs can afford. As an SMB owner looking to <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\">grow your business<\/a> without hefty software bills, your best bet is to check out Salesforce CRM alternatives in the market.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/salesforce-alternative\">Compare Salesforce and EngageBay<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Good_Salesforce_CRM_Alternative_for_SMBs\"><\/span>What is a Good Salesforce CRM Alternative for SMBs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If you&#8217;re a small business owner looking for an affordable CRM, a powerful Salesforce alternative for SMBs is EngageBay. Let&#8217;s look at qualities that make EngageBay an excellent choice for your business.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Free_Plan\"><\/span>Free Plan&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>EngageBay offers a free plan that gives you access to tons of features that are locked behind a paywall in Salesforce.<\/p>\r\n<p>These features include predictive lead scoring, appointment scheduling, <a href=\"https:\/\/www.engagebay.com\/service\/tickets\">ticketing management<\/a>, contact management, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\">email templates<\/a>, social suite, SSL for landing pages, <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequences<\/a>, and integrations.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Affordable_Pricing\"><\/span>Affordable Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-22608 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image10-2.png\" alt=\"engagebay pricing\" width=\"1325\" height=\"703\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image10-2.png 1325w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image10-2-300x159.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image10-2-1024x543.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image10-2-768x407.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image10-2-595xh.png 595w\" sizes=\"(max-width: 1325px) 100vw, 1325px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>EngageBay has a pricing structure that&#8217;s small business-friendly. You can access the All-in-one CRM (Marketing, Sales, and Service Bay included) for $14.99 in the Basic plan, $49.99 for the Growth Plan, and $99.99 for the Pro Plan.<\/p>\r\n\r\n\r\n\r\n<p>Also, the standalone tools (Bays) are far more affordable than Salesforce\u2019s Clouds. For example, critical features such as advanced marketing automation and triggers are available in the Plus edition of Salesforce\u2019s Marketing Cloud Account Engagement for $2,500\/month.<\/p>\r\n<p>On EngageBay, you&#8217;ll get a similar feature in the Growth plan of the Marketing Bay for $34.99\/month.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Tailored_Features_for_SMBs\"><\/span>Tailored Features for SMBs<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.engagebay.com\/pricing\"><img decoding=\"async\" class=\"aligncenter wp-image-22609 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image3-2-e1653889543146.png\" alt=\"EngageBay user review\" width=\"1133\" height=\"334\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image3-2-e1653889543146.png 1133w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image3-2-e1653889543146-300x88.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image3-2-e1653889543146-1024x302.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image3-2-e1653889543146-768x226.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image3-2-e1653889543146-595xh.png 595w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>Rather than a wide variety of features for both <a href=\"https:\/\/www.engagebay.com\/blog\/crm-best-practices\">small and enterprise-sized businesses<\/a>, each feature on EngageBay CRM is carefully designed to fit the current and future needs of SMBs. This ensures you get maximum value and affordable pricing in each plan.<\/p>\r\n\r\n\r\n\r\n<p>These features include list &amp; segmentation, landing pages, <a href=\"https:\/\/www.engagebay.com\/blog\/workflow-automation-explained\">automation &amp; workflows<\/a>, social media suite, ad management, <a href=\"https:\/\/www.engagebay.com\/blog\/sales-lead-management\">lead management<\/a>, time-zone-based delivery, email broadcast &amp; landing page A\/B testing, and team hierarchy.&nbsp;&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>As your business grows, you can advance to higher-paid plans within EngageBay to support your business.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Free_Implementation\"><\/span>Free Implementation&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>EngageBay onboards all Growth and Pro plan customers for free. What&#8217;s more? The CRM is intuitive and easy to use. This ensures that you don&#8217;t need to pay an external specialist to help you configure the CRM, even if you&#8217;re on lower plans.&nbsp;&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Flexible_Billing\"><\/span>Flexible Billing&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Imagine being boxed into an annual contract only to find out the CRM isn&#8217;t the right fit. With EngageBay, that\u2019s not the case. You can subscribe to a monthly subscription and cancel whenever you wish. It&#8217;s that easy!<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Free_Responsive_Customer_Support\"><\/span>Free, Responsive Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"aligncenter wp-image-22610 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image1-2.png\" alt=\"EngageBay user review\" width=\"1124\" height=\"280\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image1-2.png 1124w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image1-2-300x75.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image1-2-1024x255.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image1-2-768x191.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image1-2-595xh.png 595w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>EngageBay offers free quality support to all users, regardless of the subscription plan. From the free plan, you have access to email &amp; chat support where the customer service team quickly responds and resolves your concerns.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Also, you&#8217;ll get a dedicated account manager on the Growth plan and phone support on the Pro plan with no additional fees. This saves you 100% of all costs you would have spent on Salesforce\u2019s paid Customer Success support.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/\">I want to know more<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>For many large organizations, Salesforce is a leading choice. <strong>But keep in mind that it&#8217;s not the best CRM for SMBs because of its steep pricing.<\/strong><\/p>\r\n<p>You&#8217;ll have to pay for an annual subscription, add-ons, customer service, and implementation costs to access the full potential of each product in the Salesforce ecosystem.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Also, many of its advanced features are not designed for small businesses. This means you&#8217;re saddled with features you either don&#8217;t know how to use or simply don&#8217;t need.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><strong>If you&#8217;re looking for a more comprehensive Salesforce alternative that offers critical features for any growing SMB needs, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is an excellent choice.&nbsp;<\/strong><\/p>\r\n\r\n\r\n\r\n<p>It offers you one of the most affordable pricing for any comparative CRM, rich functionality, free implementation, responsive customer service, and monthly\/yearly plans to scale your business.<\/p>\r\n<p>Ready to scale your business with EngageBay? <a href=\"https:\/\/app.engagebay.com\/signup\">Sign up for free<\/a> today.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/customer-journey-to-success\">Why EngageBay CRM?<\/a><\/p>\r\n\r\n\r\n\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Getting right into your question &#8211; is Salesforce a CRM? Yes, Salesforce is a CRM. The Salesforce CRM platform has [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":22792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[120],"tags":[32,47,121,230,233,6210,3941,97,6698,294,53,6699],"class_list":["post-22596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-affordable-marketing","tag-all-in-one-marketing","tag-crm","tag-crm-software","tag-crm-system","tag-crm-tool","tag-email-automation","tag-marketing-automation-software","tag-salesforce-crm","tag-small-business","tag-small-business-marketing","tag-what-is-salesforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Salesforce a CRM? A Simple, In-Depth Guide<\/title>\n<meta name=\"description\" content=\"Salesforce has software solutions for sales, service, marketing, safety, analytics, sustainability, and more. See pricing and details.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Salesforce a CRM? A Simple, In-Depth Guide\" \/>\n<meta property=\"og:description\" content=\"Salesforce has software solutions for sales, service, marketing, safety, analytics, sustainability, and more. See pricing and details.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-30T14:09:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T08:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/is-salesforce-a-crm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Precious Oboidhe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Precious Oboidhe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/\"},\"author\":{\"name\":\"Precious Oboidhe\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/1c8f876fc8caaa613d98d2cab8843822\"},\"headline\":\"Is Salesforce a CRM? 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