{"id":2359,"date":"2022-10-27T10:32:39","date_gmt":"2022-10-27T10:32:39","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=2359"},"modified":"2025-01-08T13:31:39","modified_gmt":"2025-01-08T13:31:39","slug":"email-drip-campaign","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/","title":{"rendered":"The Surprisingly Easy Guide For Email Drip Campaigns"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For many businesses, email is the most common way of communicating with their customers. Emails are a great tool to convince people to buy your product and convert leads into customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, not all your leads convert. Moreover, subscribers often receive the latest information about your brand after they have signed up. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you ensure that your clients receive information at the right time? <strong>Through email drip campaigns.&nbsp;<\/strong><\/span><\/p>\n<p>An email drip campaign is a series of automated emails sent to people after visitors take specific actions on your website.<\/p>\n<pre><span style=\"color: #993300;\"><strong>In this blog post, you'll learn:<\/strong><\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u2714 What is a drip email campaign?<\/span>\r\n<span style=\"font-weight: 400;\">\u2714 <\/span>How you can set up a drip email campaign\r\n<span style=\"font-weight: 400;\">\u2714 <\/span>What makes for a great drip campaign\r\n<span style=\"font-weight: 400;\">\u2714 <\/span>What tools are the best for drip emails\r\n<span style=\"font-weight: 400;\">\u2714 How to set up drip campaigns in <strong>six simple steps!<\/strong><\/span><\/pre>\n<p>Let&#8217;s get drippin&#8217;!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/#What_is_a_Drip_Email_Sequence\" >What is a Drip Email Sequence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/#How_Can_You_Set_Up_a_Drip_Email_Campaign\" >How Can You Set Up a Drip Email Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/#How_Well_Does_Email_Drip_Marketing_Work\" >How Well Does Email Drip Marketing Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/#How_Many_Emails_Should_You_Add_to_a_Drip_Campaign\" >How Many Emails Should You Add to a Drip Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/#What_are_the_Different_Types_of_Drip_Email_Campaigns\" >What are the Different Types of Drip Email Campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/#What_Makes_a_Good_Email_Drip_Campaign\" >What Makes a Good Email Drip Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/#What_Drip_Marketing_Platform_Should_You_Use\" >What Drip Marketing Platform Should You Use?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/#How_To_Launch_an_Email_Drip_Campaign_in_6_Easy_Steps_With_EngageBay\" >How To Launch an Email Drip Campaign in 6 Easy Steps (With EngageBay)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Drip_Email_Sequence\"><\/span><span style=\"color: #339966;\"><b>What is a Drip Email Sequence?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>A drip email sequence, or a drip email campaign, is a series of automated emails that are sent on a pre-planned schedule. The aim of a drip campaign is to improve customer relationships while increasing interaction with clients and boosting revenue.<\/strong><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Blog-Images-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-30594 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Blog-Images-1.png\" alt=\"Simple emai drip campaign\" width=\"837\" height=\"438\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Blog-Images-1.png 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Blog-Images-1-300x157.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Blog-Images-1-1024x536.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Blog-Images-1-768x402.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Blog-Images-1-595xh.png 595w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.factoreal.com\/blog\/a-guide-to-drip-email-campaigns\/\"><span style=\"font-weight: 400;\">Drip email campaigns<\/span><\/a><span style=\"font-weight: 400;\"> can be used in situations such as your customers placing an order, abandoning a shopping cart, signing up for a webinar, or reaching out to your customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, why do you need an email drip campaign? There are several advantages of using email drip marketing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With drip emails, you can <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">automate your email marketing<\/a>. It helps you nurture leads, provide relevant information to clients, and improve clickthrough rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, with a drip email campaign, you can segregate your customers into different sales funnels. This helps send targeted emails, which can help increase sales.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement and conversions.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-software\/\">Read also: 15 Email Sequence Software To Ignite Your Campaigns<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_You_Set_Up_a_Drip_Email_Campaign\"><\/span><span style=\"color: #339966;\"><b>How Can You Set Up a Drip Email Campaign?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know what drip email campaigns are, it is time to put the information to use. Here are some things to keep in mind while setting up effective email drip campaigns.<\/span><\/p>\n<pre><span style=\"color: #993300;\"><strong>Email drip campaign setup checklist:<\/strong><\/span>\r\n\r\n1. <strong>Determine<\/strong> your target audience\r\n2. <strong>Create<\/strong> engaging and sharp content\r\n3. <strong>Find<\/strong> <strong>out<\/strong> the ideal number of emails<\/pre>\n<figure id=\"attachment_20099\" aria-describedby=\"caption-attachment-20099\" style=\"width: 1370px\" class=\"wp-caption aligncenter\"><a style=\"font-size: 16px; color: #3a3a3a; -webkit-user-drag: none;\" href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\"><img decoding=\"async\" class=\"wp-image-20099 size-full\" style=\"-webkit-user-drag: none; display: inline-block; margin-left: auto; margin-right: auto; margin-bottom: -1ex;\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Sequences.gif\" alt=\"email sequences drip campaigns\" width=\"1370\" height=\"782\"><\/a><figcaption id=\"caption-attachment-20099\" class=\"wp-caption-text\"><em>Setting up drip campaigns in EngageBay<\/em><\/figcaption><\/figure>\n<h3><span style=\"color: #993300;\"><b>#1. Determine Your Target Audience<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first and foremost step to establishing a successful drip email campaign is to understand your target market. You cannot send the same type of email to everyone.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to know who your customers are, what stage of the sales funnel they are in, and accordingly, send targeted emails that speak to their needs at the right time.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#2. Keep Your Content Sharp<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For any business, content is king.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want people to read your emails, your content needs to be short, crisp, and to the point. The message you are sending through drip email needs to be clear and must convey what you want to achieve.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#3. Email Quantity and Triggers<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have determined your target audience and email content, it is time to decide the number of emails a subscriber can expect.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before sending your emails, be sure about how many emails your customers will receive and when.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will also keep your subscribers informed regarding when they can get emails from you, preventing them from landing in the junk or spam folder.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/upsell-using-email-marketing\/\">Read also: How to Upsell with Email Marketing<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"How_Well_Does_Email_Drip_Marketing_Work\"><\/span><span style=\"color: #339966;\"><b>How Well Does Email Drip Marketing Work?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email drip marketing is a great way to attract leads and convert them into loyal customers. Let us take a look at some of the <\/span><a href=\"https:\/\/blogs.constantcontact.com\/benefits-of-drip-email-marketing-campaigns\/\"><span style=\"font-weight: 400;\">key advantages of drip email campaigns<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<pre><span style=\"color: #993300;\"><strong>Benefits of email drip marketing:<\/strong><\/span>\r\n\r\n1. <strong>Automate<\/strong> email campaigns for better efficiency\r\n2. <strong>Improve<\/strong> customer engagement and loyalty\r\n3. <strong>Inform<\/strong> and nurture your leads\r\n4. <strong>Increase<\/strong> brand awareness\r\n5. <strong>Re-engage<\/strong> with cold leads<\/pre>\n<h3><span style=\"color: #993300;\"><b>#1. Automates Email Campaigns<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the major benefits of drip email marketing is that it helps create an <\/span><a href=\"https:\/\/snov.io\/glossary\/drip-campaign\/\"><span style=\"font-weight: 400;\">automated campaign<\/span><\/a><span style=\"font-weight: 400;\">. With drip emails, you don\u2019t have to worry about manually sending emails every time a user takes an action on your website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be it purchasing a product, getting a subscription plan, or browsing for the first time, drip email sequences ensure that emails are sent at the right time.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#2. Improves Customer Engagement<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Drip email campaigns help you engage with your customers better, in turn, improving customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails that are triggered by user actions are more likely to be read and get replies since they are more relevant than generic emails. With <a href=\"https:\/\/www.usebouncer.com\/what-makes-a-successful-drip-campaign\/\">drip email campaigns<\/a>, you can send emails as per the actions of a customer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be it a welcome email or a purchase confirmation email, drip emails sequences ensure that you send relevant messages to your clients.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#3. Helps in Nurturing Leads<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best features of drip email marketing is that it helps nurture leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With targeted and relevant content, you can convince people to buy your product or service, and inform them about any discounts or promotional offers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, drip emails can also help you resolve any customer queries and communicate the benefits of your product.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-email-marketing\/\">Read also: How to Run Targeted Email Marketing Campaigns For High ROI<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>#4. Helps Increase Brand Awareness<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since drip campaigns help you send targeted emails to the right person, it is highly likely to keep them engaged with your brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the relevant content, clients are more likely to be aware of what your brand offers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will enable you to build trust with new customers, as they know what your company sells.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#5. Re-Engage With Inactive Leads<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While you may have a large subscriber base, it is not necessary that all your customers will engage with your brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of them might have signed up but never purchased anything, while others may have just browsed or left products in their shopping cart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With drip email campaigns, however, you can re-engage inactive users by creating a series of emails targeted to them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also convince them to stay by giving certain discounts and promotional offers.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free, customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/will-love-15-email-campaigns\/\">Read also: You Will Love These 15 Email Campaigns More Than We Do!<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Many_Emails_Should_You_Add_to_a_Drip_Campaign\"><\/span><span style=\"color: #339966;\"><b>How Many Emails Should You Add to a Drip Campaign?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You now know what drip emails are, their benefits, and why businesses use them. However, the main question is, how many emails should be created in a drip campaign?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending a few emails can be bad for engagement, while bombarding your subscribers with emails all the time would result in unsubscribes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what is the ideal number of emails in a drip campaign?&nbsp;<\/span><\/p>\n<p><strong>Since the goal of drip campaigns is to convert leads gradually to loyal customers, it is recommended that you <a href=\"https:\/\/www.marketsmiths.com\/2015\/how-many-emails-is-too-many-content-strategy-and-the-email-drip-campaign\/\">send four to eleven emails<\/a>. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You can send these emails three days apart each, or even one per week.&nbsp;<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\">Ideally, you should aim for <strong>four to eleven emails<\/strong> per drip campaign. This helps you get your message across without coming up as spammy.&nbsp;<\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-examples\/\">Read also: Marketing Mastery: Email Sequence Examples That Convert<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Different_Types_of_Drip_Email_Campaigns\"><\/span><span style=\"color: #339966;\"><b>What are the Different Types of Drip Email Campaigns?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Based on your purpose and different events, you can categorize your drip email campaigns. We&#8217;ll discuss the different types of drip email campaigns along with the best campaign examples.&nbsp;<\/span><\/p>\n<pre><span style=\"color: #993300;\"><strong>The six key types of drip email campaigns:<\/strong><\/span>\r\n\r\n1. <strong>Onboarding<\/strong> drip campaigns\r\n2. <strong>Re-engagement<\/strong> drip campaigns\r\n3. <strong>Post-purchase<\/strong> drip campaigns\r\n4. <strong>Competitive<\/strong> drip campaigns\r\n5. <strong>Educational<\/strong> drip campaigns \r\n6. <strong>Unsubscription<\/strong> drip campaigns<\/pre>\n<h3><span style=\"color: #993300;\"><b>#1. Onboarding Drip Campaigns<\/b><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_20102\" aria-describedby=\"caption-attachment-20102\" style=\"width: 635px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/welcom-email-onboarding.png\"><img decoding=\"async\" class=\"wp-image-20102 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/welcom-email-onboarding.png\" alt=\"customer onboarding email example\" width=\"635\" height=\"968\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/welcom-email-onboarding.png 635w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/welcom-email-onboarding-197x300.png 197w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/welcom-email-onboarding-595xh.png 595w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/a><figcaption id=\"caption-attachment-20102\" class=\"wp-caption-text\"><em><a href=\"https:\/\/clutch.co\/agencies\/email\/resources\/guide-to-customer-onboarding-emails\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">An onboarding drip email sequence is triggered whenever someone signs up or subscribes to your brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such emails aim to introduce and make customers familiar with your brand, provide a unique welcome code or offer for making the first purchase, and information on the products and services on offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An onboarding email can also include a tutorial or guide on using your products. Such onboarding emails aim at enhancing value and encouraging people to remain engaged with your brand.<\/span><\/p>\n<p><em>\ud83d\udc49Discover the top trigger email marketing techniques that will transform your campaigns in our <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">detailed article<\/a>! \ud83d\udcc8<\/em><\/p>\n<h3><span style=\"color: #993300;\"><b>#2. Re-engagement Drip Campaigns<\/b><\/span><\/h3>\n<figure id=\"attachment_20076\" aria-describedby=\"caption-attachment-20076\" style=\"width: 813px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.32.03-PM.png\"><img decoding=\"async\" class=\"wp-image-20076 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.32.03-PM.png\" alt=\"re engagement drip campaign\" width=\"813\" height=\"940\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.32.03-PM.png 984w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.32.03-PM-259x300.png 259w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.32.03-PM-885x1024.png 885w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.32.03-PM-768x888.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.32.03-PM-595xh.png 595w\" sizes=\"(max-width: 813px) 100vw, 813px\" \/><\/a><figcaption id=\"caption-attachment-20076\" class=\"wp-caption-text\"><em><a href=\"https:\/\/snov.io\/glossary\/drip-campaign\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">You might have noticed how some customers, despite having signed up, did not buy from you.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your lead has become cold, it is time to re-engage them. Re-engagement emails help entice customers to buy your products.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such emails typically include offers and discounts to incentivize people to make a purchase.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/autoresponder\/\">Read also: 9 Best Email Autoresponder Software for 2024<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>#3. Post-Purchase Drip Campaigns<\/b><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.02.41-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-20104 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.02.41-PM.png\" alt=\"Post purchase drip email campaign\" width=\"842\" height=\"637\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.02.41-PM.png 1306w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.02.41-PM-300x227.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.02.41-PM-1024x775.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.02.41-PM-768x581.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.02.41-PM-595xh.png 595w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once a customer has made a purchase, a confirmation email is sent. These emails are known as post-purchase drip campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They aim to assure customers that their order and payment have been received, along with the necessary information like amount paid, mode of payment, and tracking details.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#4. Competitive Drip Campaigns<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Under competitive emails, brands usually try to sell their products by explaining why they are better than their competitors.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With such a drip campaign strategy, companies aim to convince people that they are the best in the market. Such emails are also accompanied by various promotional offers.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#5. Educational Drip Campaigns<\/b><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.06.33-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-20105 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.06.33-PM.png\" alt=\"educational drip email campaign\" width=\"656\" height=\"1332\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.06.33-PM.png 656w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.06.33-PM-148x300.png 148w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.06.33-PM-504x1024.png 504w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-28-at-7.06.33-PM-595xh.png 595w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Although many organizations include a product demo in their welcome emails, other brands may prefer to include product tutorials separately.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such emails are known as educational or product information drip campaigns. They include a detailed product description along with a tutorial or how-to guide.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some emails also include commonly asked questions on product usage and how people can benefit from it.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#6. Unsubscription Drip Campaigns<\/b><\/span><\/h3>\n<figure id=\"attachment_30595\" aria-describedby=\"caption-attachment-30595\" style=\"width: 564px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/JetBlue-Email-Unsubscribe-Example.jpg\"><img decoding=\"async\" class=\"wp-image-30595 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/JetBlue-Email-Unsubscribe-Example.jpg\" alt=\"Unsubscribe drip email campaign example\" width=\"564\" height=\"1451\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/JetBlue-Email-Unsubscribe-Example.jpg 564w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/JetBlue-Email-Unsubscribe-Example-117x300.jpg 117w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/JetBlue-Email-Unsubscribe-Example-398x1024.jpg 398w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/a><figcaption id=\"caption-attachment-30595\" class=\"wp-caption-text\"><em><a href=\"https:\/\/email.uplers.com\/blog\/unsubscribe-email-examples\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">An unsubscription drip campaign is intended for users who don\u2019t want to receive your emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, often, such users don\u2019t necessarily want to not hear from you. They might be receiving a flurry of emails from your brand or irrelevant content, hence, they would prefer a break.&nbsp;<\/span><\/p>\n<p>The above subscription drip campaign example shows how businesses can use the right content to reduce the chances of churn.&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An unsubscription drip campaign convinces customers to avoid unsubscribing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These emails request users to modify their email settings, such that they continue to get your emails with a lesser frequency. Such emails also contain offers or discount codes to persuade people to remain with the brand.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/drip-campaign-examples\/\">Read also: Drip Campaign Examples To Transform Your Email Strategy<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_a_Good_Email_Drip_Campaign\"><\/span><span style=\"color: #339966;\"><b>What Makes a Good Email Drip Campaign?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What makes a drip marketing campaign effective? How can you ensure that your drip emails are successful?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">some of the best practices<\/a> you can follow to create a good email drip campaign.&nbsp;<\/span><\/p>\n<pre><span style=\"color: #993300;\"><strong>How to launch a successful email drip campaign:&nbsp;<\/strong><\/span>\r\n\r\n1. Select the right drip campaign software\r\n2. Determine your end goal\r\n3. Decide the number\/frequency of your drip email\r\n4. Include a CTA at the end of your emails\r\n5. Implement a follow-up sequence<\/pre>\n<h3><span style=\"color: #993300;\"><b>#1. Select the Right Drip Campaign Software<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To send drip emails, you need to use a sales automation tool.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sales automation tool should be user-friendly, integrate seamlessly with your CRM platform, and provide real-time performance metrics.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, the software should have customizable email templates that include providing built-in subject lines and content ideas.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#2. Determine the Goals You Want to Achieve<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you decide to send out drip emails, outline what you want to achieve through these emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to re-engage with inactive users? Do you want to promote a new product or service? Do you want to get registrations for an upcoming event?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are some of the factors you need to keep in mind before sending emails.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/outreach-email\/\">Read also: How to Send an Outreach Email That Converts<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>#3. Decide How Many Touches Your Email Will Have<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For drip email recipients, the aim is to receive the relevant emails at the right time. While you can send as many emails as you want, you need to calculate how many times a week or a month, your customers would like to hear from you.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is important to know how many touches are needed for effective lead nurturing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #993300;\"><b>#4. Include CTA at the End of Every Email<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you want your prospective customer to schedule a call, purchase a plan, or sign up for a free trial, you should include a CTA at the end of your emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These will redirect recipients to your website, without the need for them to close their emails and then search for your website.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#5. Implement a Follow-Up Sequence<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your lead or prospect has not responded, it is time to send a follow-up email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since a drip campaign aims to offer value to customers, you need to keep tracking users as to why they haven\u2019t subscribed to your brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will also convince people that you are keen on retaining them and would like them to make a purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, even after a few weeks, if customers don\u2019t respond, it is best to remove them from your subscriber list.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Enhance your drip campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Drip_Marketing_Platform_Should_You_Use\"><\/span><span style=\"color: #339966;\"><b>What Drip Marketing Platform Should You Use?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know all about drip email campaigns, the next important thing is to choose the right <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/activecampaign-vs-mailchimp-vs-engagebay\/\"><span style=\"font-weight: 400;\">drip marketing platform<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the most popular drip marketing platforms include Mailchimp, HubSpot, ActiveCampaign, GetResponse, and EngageBay. Let us take a look at each of them.<\/span><\/p>\n<pre><span style=\"color: #993300;\"><strong>The best email drip marketing software:<\/strong><\/span>\r\n\r\n1. Mailchimp\r\n2. HubSpot\r\n3. ActiveCampaign\r\n4. GetResponse\r\n5. EngageBay<\/pre>\n<h3><span style=\"color: #993300;\"><b>#1. <\/b><a style=\"color: #993300;\" href=\"https:\/\/mailchimp.com\/\"><b>Mailchimp<\/b><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10695 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp.png\" alt=\"Mailchimp\" width=\"852\" height=\"400\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp.png 1286w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp-300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp-1024x481.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp-768x361.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/10\/Mailchimp-595xh.png 595w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-alternatives\/\">Mailchimp is an email marketing software<\/a> that allows you to send up to 10,000 emails per month to 2,000 subscribers, for free. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Mailchimp, you can get features such as basic email sending and automation, along with sending out postcards. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, its key feature, the Creative Assistant, automatically creates branded marketing graphics for your website.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#2. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.hubspot.com\/products\/marketing\/email?__hstc=149923689.9009fdd1acfcacfb8e41f82a7b66440a.1645725378632.1645725378632.1645725378632.1&amp;__hssc=149923689.1.1645725378633&amp;__hsfp=3037742052\"><b>HubSpot<\/b><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.38.23-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-20082 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.38.23-PM.png\" alt=\"HubSpot\" width=\"856\" height=\"401\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.38.23-PM.png 1140w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.38.23-PM-300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.38.23-PM-1024x480.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.38.23-PM-768x360.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.38.23-PM-595xh.png 595w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot\u2019s drip email marketing software helps you execute your sales and marketing operations smoothly and efficiently. Using HubSpot, you can create email drip sequences and customized autoresponders.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, HubSpot helps you personalize emails for increased clickthroughs, optimize your email campaigns with A\/B testing, and create visually appealing email campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, HubSpot offers a free demo for those interested in trying out its email marketing features.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#3. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.activecampaign.com\/\"><b>ActiveCampaign<\/b><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.39.15-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-20083 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.39.15-PM.png\" alt=\"activecampaign drip marketing tool\" width=\"855\" height=\"410\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.39.15-PM.png 1126w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.39.15-PM-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.39.15-PM-1024x491.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.39.15-PM-768x368.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.39.15-PM-595xh.png 595w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">ActiveCampaign\u2019s email marketing tool is considered to provide a lot of flexibility, in terms of drip email sequencing. The platform helps you automate A\/B testing in your emails, create SMS messages that match your drip emails, and sync your contact database with third-party apps.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most interesting features of ActiveCampaign is its ability to send emails from within chat applications such as Facebook Messenger. You can also automate email opt-ins through Messenger, encouraging customers to connect and build trust.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, ActiveCampaign\u2019s integration with Zapier helps you convert Typeform entries into email list subscribers as well as add Shopify clients to your email database.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/outreach-email\/\">Read also: How to Send an Outreach Email That Converts<\/a><\/p>\n<h3><span style=\"color: #993300;\"><b>#4. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.getresponse.com\/\"><b>GetResponse<\/b><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.41.09-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-20084 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.41.09-PM.png\" alt=\"getresponse drip marketing tool\" width=\"856\" height=\"392\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.41.09-PM.png 1144w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.41.09-PM-300x137.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.41.09-PM-1024x469.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.41.09-PM-768x352.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-25-at-10.41.09-PM-595xh.png 595w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With GetResponse, you can track the progress of your drip email campaigns through the reports dashboard. Here, you will get all the information on clickthrough rates, open rates, unsubscriptions, number of bounced emails, and spam complaint ratios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GetResponse helps you stay on top of your game using autoresponders. Autoresponders send emails that are triggered based on a certain activity on your website. What\u2019s more, its drag-and-drop feature and built-in templates help you create engaging email marketing campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part of GetResponse, however, is that it enables you to use a calendar or list view to plan the number of emails you want to send, and what kind of emails you need to send.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before purchasing a plan, you can sign up for GetResponse\u2019s 30-day free trial, which includes unlimited newsletters, website builder, custom domain, and signup forms.&nbsp;<\/span><\/p>\n<h3><span style=\"color: #993300;\"><b>#5. <\/b><a style=\"color: #993300;\" href=\"https:\/\/www.engagebay.com\/\"><b>EngageBay<\/b><\/a><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot.png\"><img decoding=\"async\" class=\"aligncenter wp-image-16999 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot.png\" alt=\"engagebay\" width=\"856\" height=\"623\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot.png 1185w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot-300x218.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot-1024x745.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot-768x559.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/engagebay-new-screenshot-595xh.png 595w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay is an all-in-one sales and marketing platform. The drip campaign software is one of its key features that helps you build effective email marketing strategies. Additionally, explore our <a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_new\" rel=\"noreferrer noopener\">email templates<\/a> to enhance your email campaigns and improve engagement rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With EngageBay, you can get real-time updates on your marketing campaigns and automate sending of emails. In addition, the platform\u2019s real-time data analytics feature helps you evaluate the open and click rates of your emails and measure performance.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, the platform offers free in-built email templates that are customizable. You can also segment your contact database for targeted marketing and automate your entire drip campaign using free marketing automation services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, EngageBay is one of the best drip marketing platforms. With its affordable pricing, EngageBay is among the most preferred platforms for medium and small businesses. It consists of features such as an all-in-one suite, CRM and Sales Bay, Marketing Bay, and Service Bay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the key features of EngageBay\u2019s drip marketing tool include <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/whats-an-email-drip-campaign\/\"><span style=\"font-weight: 400;\">campaign monitor<\/span><\/a><span style=\"font-weight: 400;\">, email marketing optimization, lead targeting and segmentation, built-in templates, and multiple third-party integrations.&nbsp;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49&nbsp; Boost your campaigns with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that drive results.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-prospecting-tools\/\">Read more: 15 Sales Prospecting Tools for a Tight Budget<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Launch_an_Email_Drip_Campaign_in_6_Easy_Steps_With_EngageBay\"><\/span><span style=\"color: #339966;\"><strong>How To Launch an Email Drip Campaign in 6 Easy Steps (With EngageBay)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With EngageBay, creating drip email campaigns has never been easier. You&#8217;re just six simple steps away from bringing in qualified, nurtured leads to your sales team.&nbsp;<\/p>\n<h3><span style=\"color: #993300;\"><strong>&nbsp;#1. Sign up with EngageBay for free<\/strong><\/span><\/h3>\n<p>Visit <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> and sign up for free. EngageBay offers a free-forever plan with a suite of essential features, including drip campaigns:&nbsp;<\/p>\n<ul>\n<li>500 contacts for free<\/li>\n<li>1,000 free emails per month<\/li>\n<li>Email marketing<\/li>\n<li><strong>Email sequences (drip campaigns)<\/strong><\/li>\n<li>Landing page builder<\/li>\n<li>Email template builder<\/li>\n<li>Predictive lead scoring<\/li>\n<li>Audience segmentation<\/li>\n<li>Autoresponders<\/li>\n<li>Social suite (social media management)<\/li>\n<li>Dashboards<\/li>\n<li>Email broadcasts<\/li>\n<li>Helpdesk<\/li>\n<li>Live chat<\/li>\n<\/ul>\n<p>&#8230; and so much more!<\/p>\n<h3><strong><span style=\"color: #993300;\">#2: Launch engaging drip campaigns and nurture your leads<\/span><\/strong><\/h3>\n<p>Here&#8217;s a simple step-by-step guide to creating your own drip email campaign:<\/p>\n<p><strong>Step 1<\/strong>: Log in to <strong>EngageBay<\/strong>.<\/p>\n<p><strong>Step 2<\/strong>: Go to <strong>Marketing<\/strong>\u2192<strong>Campaigns<\/strong>\u2192<strong>Sequences<\/strong> (In EngageBay, drip campaigns are called Sequences).&nbsp;<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-5.png\"><img decoding=\"async\" class=\"aligncenter wp-image-30590 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-5.png\" alt=\"EngageBay email drip campaign set up\" width=\"854\" height=\"429\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-5.png 1921w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-5-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-5-1024x514.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-5-768x385.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-5-1536x771.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-5-595xh.png 595w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/a><\/p>\n<p><strong>Step 3<\/strong>: Choose <strong>Create Sequence<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-7.png\"><img decoding=\"async\" class=\"aligncenter wp-image-30589 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-7.png\" alt=\"EngageBay email drip campaign set up\" width=\"856\" height=\"426\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-7.png 1936w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-7-300x149.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-7-1024x510.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-7-768x382.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-7-1536x765.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-7-595xh.png 595w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/a><\/p>\n<p><strong>Step 4<\/strong>: Add your email subject line, content, and attachments, and schedule your emails.&nbsp;<\/p>\n<p><strong>Step 5<\/strong>: Add more marketing emails to your drip email sequence by clicking on the <strong>Add Email<\/strong> button. Keep in mind our discussion about the optimal number of emails (4-11 emails).&nbsp;<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-8.png\"><img decoding=\"async\" class=\"aligncenter wp-image-30588 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-8.png\" alt=\"EngageBay email drip campaign set up\" width=\"853\" height=\"428\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-8.png 1921w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-8-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-8-1024x514.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-8-768x385.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-8-1536x771.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-8-595xh.png 595w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/a><\/p>\n<p><strong>Step 6<\/strong>: Launch, wait, and watch as your leads convert to loyal customers!<\/p>\n<p>You can also customize your drip emails, set frequency, add filters, and more through the <strong>Settings<\/strong> tab.&nbsp;<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-10.png\"><img decoding=\"async\" class=\"aligncenter wp-image-30591 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-10.png\" alt=\"EngageBay email drip campaign set up\" width=\"858\" height=\"431\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-10.png 1921w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-10-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-10-1024x514.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-10-768x385.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-10-1536x771.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/EngageBay-10-595xh.png 595w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Boost your drip campaigns with <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">EngageBay\u2019s free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> tailored for engagement and success.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><b>Wrap Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A drip email marketing campaign allows you to send personalized emails to your customers at the right time. Having the right email marketing strategy can help you score and convert a high number of leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, it\u2019s crucial to choose the right drip email marketing tool that allows you to create email sequences that can be sent at a pre-defined action or event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A drip email campaign is one of the most effective yet underrated marketing strategies that can help improve customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay is <a href=\"https:\/\/www.getapp.com\/sales-software\/lead-management\/category-leaders\/\">rated among the best<\/a> in the world for lead management, and it is a full-fledged marketing automation tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;d like to know how it works, feel free to <\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\">book a free product demo<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many businesses, email is the most common way of communicating with their customers. Emails are a great tool to [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":20113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[72,50,38],"class_list":["post-2359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-drip-campaign","tag-email-campaigns","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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