{"id":24136,"date":"2022-06-29T13:52:15","date_gmt":"2022-06-29T13:52:15","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=24136"},"modified":"2026-02-06T08:56:55","modified_gmt":"2026-02-06T08:56:55","slug":"marketing-automation-best-practices","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/","title":{"rendered":"Marketing Automation Best Practices for the Non-Technical Marketer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you&#8217;re a non-technical marketer, you may think marketing automation is just for tech geeks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That couldn&#8217;t be further from the truth. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation can help <em>anybody<\/em> set up and manage their campaigns, pipelines, and workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps automate many of the tasks you do every day as a marketer.<\/span><\/p>\n<p><strong>In this blog post, we&#8217;re going to share marketing automation best practices that the most non-technical marketer can implement to drive great results.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#What_is_Marketing_Automation\" >What is Marketing Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#10_Marketing_Automation_Best_Practices_for_Everybody\" >10 Marketing Automation Best Practices for Everybody<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#1_Start_with_the_end_in_mind\" >#1. Start with the end in mind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#2_Create_Buyer_Personas_for_targeted_marketing_messages\" >#2. Create Buyer Personas for targeted marketing messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#3_Use_automation_workflows_to_score_your_leads\" >#3. Use automation workflows to score your leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#4_Automate_more_than_just_email_marketing\" >#4. Automate more than just email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#5_Map_out_the_customer_journey_for_targeted_marketing\" >#5. Map out the customer journey for targeted marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#6_Automate_Collecting_Client_Feedback\" >#6. Automate Collecting Client Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#7_Use_marketing_automation_to_publish_and_send_out_content\" >#7. Use marketing automation to publish and send out content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#8_Make_your_marketing_campaigns_personalized_and_consistent\" >#8. Make your marketing campaigns personalized and consistent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#9_Optimize_your_marketing_content_with_AB_testing\" >#9. Optimize your marketing content with A\/B testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#10_Start_small_and_work_your_way_up\" >#10. Start small and work your way up<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Marketing_Automation\"><\/span><span style=\"color: #339966;\"><strong>What is Marketing Automation?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing automation is the process of automating entire marketing campaigns with automation tools &#8211; from the beginning phase where the prospect is a cold lead to the point where they make a purchase, and even beyond that.<\/p>\n<p><span style=\"font-weight: 400;\">In other words, marketing automation can help define the journey your users go on based on the actions they take.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we dive into the rest of the article, watch the video below for a simple overview of what marketing automation is and how it can help streamline your <a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\">sales process<\/a>.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"What is Marketing Automation? (Examples + Best Practices) | EngageBay\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Gottlkr1tag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Marketing_Automation_Best_Practices_for_Everybody\"><\/span><span style=\"color: #339966;\"><strong>10 Marketing Automation Best Practices for Everybody<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing automation helps with <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-guide\/\">lead generation<\/a>, lead scoring, and nurturing leads over weeks, months, or even years. It also helps your business keep track of and measure the overall effectiveness of all your marketing campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start implementing marketing automation for your business, you need to monitor and collect your customer data through various interactions: emails, SMS, website visits, social media, etc. This helps you create a 360-degree overview of each customer.<\/span><\/p>\n<p><strong>Cool thing is, you don&#8217;t have to do any of this yourself. Set up the workflow in a good marketing automation tool and it&#8217;ll do it all for you.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation helps you send personalized marketing messages to every existing and potential customer even when you&#8217;re not around to check your inbox or click &#8216;send&#8217;.<\/span><\/p>\n<p>But that&#8217;s not all. Marketing is a tremendously fast-growing field of work, and marketing automation is accelerating that growth.<\/p>\n<p><span style=\"font-weight: 400;\">So, let&#8217;s look at <\/span><span style=\"font-weight: 400;\">10 marketing automation best practices that can make it easy for you to reach and engage your potential and current customers, and hence grow your business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Start_with_the_end_in_mind\"><\/span><span style=\"color: #993300;\">#1. Start with the end in mind<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get highly technical software and tactics out of the way. First of all, it\u2019s important for you to decide on your end goal with marketing automation. As a non-tech marketer, you need a roadmap to get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you looking to convert existing leads by nurturing them with emails? Attract the right leads to your pipeline? Or it could be as simple as improving your brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever you\u2019re planning to launch a new marketing campaign, keep that ultimate goal in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.itransition.com\/predictive-analytics\/marketing\">Marketers may use predictive analytics<\/a> to spot trends in data that suggest ways to enhance results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An ideal <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation tool<\/a> should include analytics and reporting to the level that you can get a comprehensive presentation of what&#8217;s going on, what&#8217;s working and what&#8217;s not.<\/span><\/p>\n<figure id=\"attachment_18353\" aria-describedby=\"caption-attachment-18353\" style=\"width: 1370px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-18353\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/12\/Marketing-dashboard.gif\" alt=\"\" width=\"1370\" height=\"782\"><figcaption id=\"caption-attachment-18353\" class=\"wp-caption-text\"><em>Simple customer data reports in EngageBay<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Buyer_Personas_for_targeted_marketing_messages\"><\/span><span style=\"color: #993300;\">#2. Create Buyer Personas for targeted marketing messages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve determined your goal, it&#8217;s time to identify who your potential customers are and get a good understanding of your leads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-process\/\">acquire traffic<\/a> and various marketing channels to look into: social media, paid ads, organic traffic, etc. <\/span><\/p>\n<p><strong>But don&#8217;t make the mistake of attracting leads without a target audience in mind &#8211; if you do that, your contacts lists will be filled with leads who won\u2019t engage with your marketing messages.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Start outlining your target customer by creating buyer personas. A buyer\u2019s persona is a fictional representation of your ideal customer. Create an avatar of your ideal customer, outlining who they are, what they do, how they feel and think, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<figure id=\"attachment_20922\" aria-describedby=\"caption-attachment-20922\" style=\"width: 1011px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-20922 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark.png\" alt=\"buyer persona by Bright Spark\" width=\"1011\" height=\"697\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark.png 1011w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark-300x207.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark-768x529.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/04\/Buyer-persona_BrightSpark-595xh.png 595w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><figcaption id=\"caption-attachment-20922\" class=\"wp-caption-text\"><em>Buyer persona example by Bright Spark Consulting<\/em><\/figcaption><\/figure>\n<p><strong>Adam Wood, Co-Founder of <a href=\"https:\/\/revenuegeeks.com\/\">RevenueGeeks<\/a><\/strong><span style=\"font-weight: 400;\"><strong>, says,<\/strong> <\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\">The goal is to ensure that you\u2019re creating campaigns with your target demographics in mind. This is best accomplished by developing buyer personas for your organization. Once you have a comprehensive understanding of your target audience, you can adjust the content of your automated marketing campaigns to their needs and avoid sending generic messages.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">You get this data by conducting market research. This can be through interviews, surveys, website analytics, insights from sales or customer success teams, etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>It doesn\u2019t have to get technical.<\/strong> Firstly:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze the data of existing customers through various market research methods or ask your sales team; they deal with customers&#8217; problems on a daily basis. Make a note of what made your customers convert initially. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Then, capture all the data and use it to create a detailed document outlining their characteristics, including details like their goals, motivations, pain points, and demographics. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give your ideal customer a name and add a face if you can to visualize them better.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use this buyer persona to create targeted marketing messages that attract your ideal customers into your funnel.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more detailed you\u2019re about it, the easier things get and the more effective your marketing campaigns will be.<\/span><\/p>\n<p><em>\ud83d\udc49Set your business apart with a stellar marketing automation strategy. Learn how to build one from our <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-strategy\/\">detailed guide<\/a>.\ud83d\udcc8<\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-checklist\/\">Read also: The Beginner\u2019s Marketing Automation Checklist [101]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_automation_workflows_to_score_your_leads\"><\/span><span style=\"color: #993300;\">#3. Use automation workflows to score your leads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All leads are not created equal and a lot of them won\u2019t convert. In fact, according to statistics, <\/span><a href=\"https:\/\/spotio.com\/blog\/sales-statistics\/\"><span style=\"font-weight: 400;\">79%<\/span><\/a><span style=\"font-weight: 400;\"> of marketing leads never convert into sales. Lack of lead qualification and nurturing is the common cause of this poor performance. <\/span><\/p>\n<p><strong>It\u2019s important for businesses to eliminate low-quality leads and keep track of the ones that are ready to move on to the next phase. That&#8217;s called lead scoring.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/lead-scoring-model\/\">Lead scoring<\/a> allows you to measure the qualification and maturity level of each lead you generate for your business. Using this system, you can find <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-qualified-leads\/\">qualified leads<\/a> that are ready to convert. It ensures that you\u2019re focusing on high-quality prospects at all times.<\/span><\/p>\n<figure id=\"attachment_20722\" aria-describedby=\"caption-attachment-20722\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/hero-lead-scoring-e1654692712822.png\"><img decoding=\"async\" class=\"wp-image-20722 size-full\" style=\"font-style: inherit; font-weight: bold; text-align: center;\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/hero-lead-scoring-e1654692712822.png\" alt=\"lead scoring in marketing automation\" width=\"1366\" height=\"676\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/hero-lead-scoring-e1654692712822.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/hero-lead-scoring-e1654692712822-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/hero-lead-scoring-e1654692712822-1024x507.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/hero-lead-scoring-e1654692712822-768x380.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/hero-lead-scoring-e1654692712822-595xh.png 595w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/a><figcaption id=\"caption-attachment-20722\" class=\"wp-caption-text\"><em>Lead scoring in EngageBay<\/em><\/figcaption><\/figure>\n<p>Examining and updating lead scoring criteria is one of the best practices for any non-tech marketer looking to improve their marketing.<\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation tools help you easily qualify potential customers by analyzing your customer data. To start qualifying leads, start by gathering various information about your prospect. Look at factors like demographics, behavioral data, email, and social engagement information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve gathered all this information, it is time to move forward with the lead scoring process. Next, identify the qualities of your ideal customer and assign points to their actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if a lead has visited your website numerous times and is engaging with your content, they might be considered &#8216;hot leads&#8217;. You could score the prospect 50-100 points. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, a lead who signs up but has not continued to make a purchase or engage with your website or blog content may be regarded as &#8216;warm&#8217;, and scored 10-20 points. This is just an example scenario.<\/span><\/p>\n<p><strong>You can see a lot many more &#8216;conditions&#8217; like that in the EngageBay dashboard screengrab below:<\/strong><\/p>\n<figure id=\"attachment_24269\" aria-describedby=\"caption-attachment-24269\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4.png\"><img decoding=\"async\" class=\"wp-image-24269 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4.png\" alt=\"marketing automation lead scoring\" width=\"1920\" height=\"937\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4-1024x500.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4-768x375.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4-1536x750.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Automation-4-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-24269\" class=\"wp-caption-text\"><em>One of the dashboards in EngageBay for marketing automation<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Your marketing automation system might not be 100% accurate and may require a few adjustments from your side. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it\u2019s crucial to keep in touch with warm leads as they have a chance of turning hot when engaged well. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <strong>a study from Gartner found that 70% of leads are lost due to poor follow-ups from brands.<\/strong> It takes multiple touch points, especially in <a href=\"https:\/\/www.engagebay.com\/blog\/b2b-sales-leads\/\">B2B marketing automation<\/a>, to convert a prospect into a customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of keeping track of your leads through traditional spreadsheets, use a <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM tool<\/a> like EngageBay to store all contacts for easy access and a 360-degree view. It eliminates the hassle of manual upkeep of customer data.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-automation-guide\/\">Read also: A Short and Sweet Guide to Content Marketing Automation<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Automate_more_than_just_email_marketing\"><\/span><span style=\"color: #993300;\">#4. Automate more than just email marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While there are a few similarities, marketing automation is a little different from email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.engagebay.com\/resources\/email-marketing-introduction\">Email marketing<\/a> is pretty much limited to email, i.e., email automation and segmentation, and doesn\u2019t offer a deeper insight into customer analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation, on the other hand, captures and tracks your customer&#8217;s interactions from every stage of the journey they go through with your business. It includes insights such as their behavior, preferences, and actions across channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when email marketing is combined with a marketing automation platform, it can help deliver targeted messages at all stages of the customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of your digital marketing strategy, it\u2019s essential to figure out what is the highest priority for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to nurture and engage your leads with <a href=\"https:\/\/www.engagebay.com\/blog\/email-newsletters-with-templates\/\">newsletters<\/a>, then email marketing automation is the right fit for you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re looking to analyze your customer behavior and preferences, it might be time to prioritize multichannel marketing, and automate more than just sending emails.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Unlock the full potential of your marketing efforts with our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">guide<\/a> on the most effective strategies! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f513.svg\" alt=\"\ud83d\udd13\"><\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-ideas\/\">Read also: Work Smart, Not Hard: Top Marketing Automation Ideas<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Map_out_the_customer_journey_for_targeted_marketing\"><\/span><span style=\"color: #993300;\">#5. Map out the customer journey for targeted marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to scoring your leads, you\u2019ll also need to map out the customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyze what information your prospects are searching for in each stage of their buying journey and what their typical buying cycle looks like. It may be something like this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Awareness:<\/strong> The prospect is just being aware of their problems and is seeking a solution.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Consideration<\/strong>: The prospect is comparing existing solutions and considering if you\u2019re the right fit.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Decision<\/strong>: The prospect has converted into a customer (or not).<\/span><\/li>\n<\/ul>\n<p>Sounds too simple? That&#8217;s right. Buying journeys have evolved over the years and aren&#8217;t as simple as signing up for a free demo and then converting into paid customers.&nbsp;<\/p>\n<p>These days, people spend time researching all the options available, and make detailed comparisons before they make a decision. They also rely quite a bit on reviews from other customers.&nbsp;<\/p>\n<figure id=\"attachment_24282\" aria-describedby=\"caption-attachment-24282\" style=\"width: 1216px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-24282 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/tuxpi.com_.1656069932.jpg\" alt=\"Customer journey map example\" width=\"1216\" height=\"1464\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/tuxpi.com_.1656069932.jpg 1216w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/tuxpi.com_.1656069932-249x300.jpg 249w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/tuxpi.com_.1656069932-851x1024.jpg 851w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/tuxpi.com_.1656069932-768x925.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/tuxpi.com_.1656069932-595xh.jpg 595w\" sizes=\"(max-width: 1216px) 100vw, 1216px\" \/><figcaption id=\"caption-attachment-24282\" class=\"wp-caption-text\"><em>Customer journey map example<\/em><\/figcaption><\/figure>\n<p><strong>Travis Lindemoen, Managing Director of <a href=\"https:\/\/nexusitgroup.com\/\">Nexus IT Group<\/a>, believes that creating a customer journey map should be one of the first and essential stages of creating an automated marketing campaign. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">He says, <\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><span style=\"font-weight: 400;\">Your target audience\u2019s expectations will never remain steady. Customers&#8217; expectations change as they progress from discovering your business to becoming committed customers. <\/span><span style=\"font-weight: 400;\">Every automated campaign you run should simply reflect this by providing your target audience with the appropriate content and contact information for each stage of the process to aid in their progression.<\/span><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">For instance, you may set up a series of informative and automated <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">welcome emails<\/a> to be sent to new subscribers. These emails shouldn&#8217;t be trying to upsell. This type of content can help you gain the trust of prospective customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-journey-marketing-automation\/\">buyer\u2019s journey<\/a> does not end when a lead becomes a paying customer. Good customer experience after the deal is made is key to ensuring continued loyalty and positive word-of-mouth.<\/span><\/p>\n<p>If you have not created marketing content to engage customers after they&#8217;ve made the purchase, you should start right now.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-101\/\">Read also: Marketing Automation 101 For The Beginner [With Examples]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Automate_Collecting_Client_Feedback\"><\/span><span style=\"color: #993300;\">#6. Automate Collecting Client Feedback<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer feedback is essential in the nurturing stages of the buyer\u2019s cycle. According to American Express, customers are likely to spend 17% more on a company that has <a href=\"https:\/\/www.engagebay.com\/blog\/small-business-customer-service\/\">good customer service. <\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As your website visitors progress toward becoming buyers, capturing and analyzing their feedback gives them a great user experience, which in turn improves brand loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But manually gathering your customer feedback is a slow and tedious process. That\u2019s where a great marketing automation tool comes in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can set up a <a href=\"https:\/\/www.engagebay.com\/service\/free-live-chat-software\">live chat<\/a> widget on your website for free with EngageBay to send quick personalized responses to your customers and enable your sales team to build meaningful and lasting relationships with your customers.<\/span><\/p>\n<figure id=\"attachment_24276\" aria-describedby=\"caption-attachment-24276\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-24276\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Live-Chat-in-EngageBay.png\" alt=\"Live Chat in EngageBay\" width=\"1920\" height=\"889\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Live-Chat-in-EngageBay.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Live-Chat-in-EngageBay-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Live-Chat-in-EngageBay-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Live-Chat-in-EngageBay-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Live-Chat-in-EngageBay-1536x711.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/Live-Chat-in-EngageBay-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-24276\" class=\"wp-caption-text\"><em>Live Chat in EngageBay<\/em><\/figcaption><\/figure>\n<p><strong>Amy Bos, Co-Founder and Chief Operating Officer of <a href=\"https:\/\/www.mediumchat.co.uk\/\">Mediumchat Group<\/a>,<\/strong><span style=\"font-weight: 400;\"><strong> was able to improve her marketing efforts by automating client feedback and survey responses.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">She says, <\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><span style=\"font-weight: 400;\">As we are a psychic chat platform, we are incredibly customer-centric. Getting feedback in an easily digestible format to the right members of our team was a cumbersome and slow process. <\/span><span style=\"font-weight: 400;\">We found integrating Zapier with our feedback surveys enabled us to get information in real time, speed up our process, and adjust our marketing efforts where necessary.<\/span><\/span><\/p><\/blockquote>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">Read also: 7 Powerful eCommerce Marketing Automation Strategies + Tools<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_marketing_automation_to_publish_and_send_out_content\"><\/span><span style=\"color: #993300;\">#7. Use marketing automation to publish and send out content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Paul Mallory, Co-Founder of <a href=\"https:\/\/consumergravity.com\/\">Consumer Gravity<\/a>, thinks content marketing is crucial in lead nurturing, and automating this marketing process can be very beneficial.<\/p>\n<p><strong>Paul says, <\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400; color: #008000;\">Brands need to create engaging content according to the stage of the buyer\u2019s journey. By doing this, brands can carefully stimulate leads before sending them off to sales. At this stage, automating marketing content ensures that your leads receive the right content at the right time.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">You can also automate your social media posts using tools like Sprout Social or Hootsuite. Spending a few hours to create and schedule good content is one of the marketing automation best practices that need no tech skills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a marketing automation tool to run <a href=\"https:\/\/www.engagebay.com\/blog\/email-automation\/\">automated email campaigns<\/a> saves you so much time. You can use tools like EngageBay to build automated <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequences<\/a>.<\/span><\/p>\n<figure id=\"attachment_20099\" aria-describedby=\"caption-attachment-20099\" style=\"width: 1370px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-20099\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/02\/Sequences.gif\" alt=\"email sequences drip campaigns\" width=\"1370\" height=\"782\"><figcaption id=\"caption-attachment-20099\" class=\"wp-caption-text\"><em>Email sequence example in EngageBay<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-marketing-automation\/\">Read also: The Ultimate Guide To B2B Marketing Automation In The Digital Age<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Make_your_marketing_campaigns_personalized_and_consistent\"><\/span><span style=\"color: #993300;\">#8. Make your marketing campaigns personalized and consistent<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/gopages.segment.com\/rs\/667-MPQ-382\/images\/State-of-personalization-report_reduced.pdf\"><span style=\"font-weight: 400;\">statistics<\/span><\/a><span style=\"font-weight: 400;\">, more and more customers (69%) want a personalized and consistent customer experience across multiple channels, both physical and digital. However, few organizations are following through on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-personalization\/\">Personalized content and messages<\/a> help drive conversions.&nbsp;<\/span><\/p>\n<p>Here&#8217;s an example of a personalized email:<\/p>\n<figure id=\"attachment_20799\" aria-describedby=\"caption-attachment-20799\" style=\"width: 1517px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-20799 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Pipedrive-5.png\" alt=\"Email subject line example\" width=\"1517\" height=\"719\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Pipedrive-5.png 1517w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Pipedrive-5-300x142.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Pipedrive-5-1024x485.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Pipedrive-5-768x364.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/03\/Pipedrive-5-595xh.png 595w\" sizes=\"(max-width: 1517px) 100vw, 1517px\" \/><figcaption id=\"caption-attachment-20799\" class=\"wp-caption-text\"><em>Email personalization example<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">One of the best practices for adding a personal touch to your messages is to gather some data in your opt-in forms and build lists you can segment.<\/span><\/p>\n<p><strong>David Bitton, Co-Founder and CMO at <a href=\"https:\/\/www.doorloop.com\/\">DoorLoop<\/a><\/strong><span style=\"font-weight: 400;\"><strong>, suggests that B2B marketers should make use of marketing automation tools to gather enough insights about their audiences and segment them to deliver highly targeted messages.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">David says, <\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><span style=\"font-weight: 400;\">Prior to marketing automation, we would send out generic email campaigns that frequently wound up unopened. Simply said, we didn\u2019t have enough data to make email campaigns highly targeted to each prospect. We needed more data to work with to optimize every email campaign and boost open and click-through rates\u2026<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #008000;\">\u2026 however, manually extracting this data is a complicated and nearly impossible task to complete effectively and efficiently. Automation enabled us to access needed data such as consumer behavior and preferences, which helped us segment our lead list and deliver highly targeted and precise emails with information that will genuinely engage and provide value.<\/span><\/p><\/blockquote>\n<p>Marketing automation tools like EngageBay help you personalize your marketing messages by offering many options, like the name of the lead, their role at the company, their social media or contact information, the sales deal they&#8217;re part of, and so on.<\/p>\n<p>You can also create your own custom options to personalize your messages:<\/p>\n<figure id=\"attachment_24275\" aria-describedby=\"caption-attachment-24275\" style=\"width: 1350px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-24275\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay.png\" alt=\"personalize messages for marketing automation\" width=\"1350\" height=\"678\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay.png 1350w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-1024x514.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-768x386.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/personalize-EngageBay-595xh.png 595w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-24275\" class=\"wp-caption-text\"><em>EngageBay options for personalization<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"9_Optimize_your_marketing_content_with_AB_testing\"><\/span><span style=\"color: #993300;\">#9. Optimize your marketing content with A\/B testing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve launched your marketing automation campaign. Now what? You have to <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">analyze the performance<\/a> to see whether it\u2019s hitting your marketing goals, and then optimize your marketing content. A\/B testing helps with that.<\/span><\/p>\n<p><strong>James Angel, Co-Founder of <a href=\"https:\/\/www.dyl.com\">DYL<\/a>, recommends that non-tech marketers looking to achieve growth with marketing automation should monitor their progress on a regular basis.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">He says, <\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><span style=\"font-weight: 400;\">Set and forget is a marketing automation blunder I see all too frequently. Don\u2019t be tempted to sit back and let the platform handle everything once you\u2019ve set up your automation. <\/span><span style=\"font-weight: 400;\">Continue to track your progress to see what\u2019s working and what isn\u2019t&#8230; <\/span><\/span><\/p>\n<p><span style=\"color: #008000;\"><span style=\"font-weight: 400;\">&#8230; What was the total number of leads generated by your campaign? How many leads did you pass on to sales? How many conversions resulted as a result of it? <\/span><span style=\"font-weight: 400;\">These findings will assist you in fine-tuning your strategy and making necessary changes to your workflows.<\/span><\/span><\/p><\/blockquote>\n<p>\ud83d\udc49<em>Say goodbye to manual marketing efforts! Implement these <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">7 top eCommerce marketing automation strategies and tools<\/a> today!<\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-process\/\">Read also: Cracking The Marketing Automation Process [A Guide For Beginners]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Start_small_and_work_your_way_up\"><\/span><span style=\"color: #993300;\">#10. Start small and work your way up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a non-tech marketer, switching to a fully automated marketing platform can seem daunting. That\u2019s why you should start with what you\u2019ve got and work your way up to using more technical automation features.<\/span><\/p>\n<p><strong>In fact, Jason Resnick, an email marketing automation expert and founder of <a href=\"https:\/\/nurturekit.co\/\">NurtureKit<\/a>, recommends that non-tech marketers think through their process step by step, write it out and then perform it manually first before putting together the automation.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">James Parkinson, Head of Marketing Content at <\/span><a href=\"https:\/\/www.personnelchecks.co.uk\/\"><span style=\"font-weight: 400;\">Personnel Checks<\/span><\/a><span style=\"font-weight: 400;\">, says, <\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><span style=\"font-weight: 400;\">An ideal place to start is to take a look at your existing processes and identify some tasks you\u2019re familiar with and repeat regularly. Then recreate them as automated sequences on the platform. <\/span><span style=\"font-weight: 400;\">This is a great way to learn how everything works as you are working with a process that you already know well. You can then build from there, adding more complex sequences and triggers.<\/span><\/span><\/p><\/blockquote>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-kpis\/\">Marketing Automation KPIs You Need Like Coffee (Must-Have)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing automation can help streamline your marketing efforts. When done right, it can <a href=\"https:\/\/rocketium.com\/academy\/ad-automation-strategies\/\">increase the conversion rates of your marketing campaigns<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important takeaway is to set measurable marketing goals and start small. Non-tech marketers should prioritize their goals first before exploring the vast variety of marketing tools out there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also recommend you check out how EngageBay can help automate and improve your inbound conversion process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go ahead and <a href=\"https:\/\/app.engagebay.com\/signup\">sign up for free<\/a>, or just schedule a free <a href=\"https:\/\/meetings.engagebay.com\/book-demo\">product demo<\/a>.&nbsp;<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a non-technical marketer, you may think marketing automation is just for tech geeks. That couldn&#8217;t be further from 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