{"id":24934,"date":"2022-07-19T14:12:03","date_gmt":"2022-07-19T14:12:03","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=24934"},"modified":"2026-05-05T14:24:20","modified_gmt":"2026-05-05T14:24:20","slug":"automated-emails","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/automated-emails\/","title":{"rendered":"9 Automatic Emails You Should Have For Your E-commerce Store"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this digital age, email continues to be the most effective way to keep in touch with your audiences and nurture them towards becoming lifelong customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <strong><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\">64%<\/a> of small businesses use email marketing to reach customers<\/strong>. That said, the competition is rising in the e-commerce industry and it&#8217;s difficult to convince your customers to stick around for long.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right automatic <a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\">email sequences<\/a> in place, you can offer your subscribers a good experience and keep them coming back to purchase more of your products.<\/span><\/p>\n<p>In this blog post, we have shared 10 automatic emails that every e-commerce store needs to set up to keep customers engaged and delighted.<\/p>\n<p>We have a compilation of both email templates and email examples from popular brands, so have fun at learning!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Welcome_Emails\" >Welcome Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Abandoned_Cart_Emails\" >Abandoned Cart Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#The_Perfect_Abandoned_Cart_Email_Sequence\" >The Perfect Abandoned Cart Email Sequence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Order_Confirmation_Emails\" >Order Confirmation Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Shipping_Confirmation_Emails\" >Shipping Confirmation Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Review_Request_Emails\" >Review Request Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Survey_Emails\" >Survey Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Blog_Post_Announcement_Emails\" >Blog Post Announcement Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Re-Engagement_and_Win_Back_Emails\" >Re-Engagement and Win Back Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Upsell_Emails\" >Upsell Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Cross-Sell_Emails\" >Cross-Sell Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Referral_Emails\" >Referral Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#Other_Routine_Emails\" >Other Routine Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#One_Awesome_Tool_for_Sending_Automatic_Emails\" >One Awesome Tool for Sending Automatic Emails<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Welcome_Emails\"><\/span><span style=\"color: #339966;\"><strong>Welcome Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">Welcome emails<\/a> are a standard in the e-commerce industry at this point.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Did you know that <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/08\/18\/welcome-email\" target=\"_blank\" rel=\"noopener\">most people expect a welcome email<\/a> when they opt in for any service or newsletter? <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s their first impression of your brand, so it&#8217;s crucial for you to get it right. Decide how you want to be perceived and don&#8217;t be afraid to sprinkle your brand voice across your drip email campaigns. This helps you stand out from the vast sea of welcome emails.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, keep in mind that the goal of every welcome email series is to nurture your potential customers towards becoming buyers. It&#8217;s a chance for you to introduce yourself, offer discounts, and send out relevant FAQs.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Welcome email template<\/strong><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Subject line: Thanks for signing up, {subscriber name}<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Thanks for signing up for [product], we&#8217;re thrilled to have you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expect to receive daily [value\/offer] tips and tricks, irresistible [product] deals, and interesting product announcements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As gratitude, we&#8217;re offering you 10% off your first purchase. We look forward to providing you with the best [value\/offer] experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the meantime, happy shopping \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snatch your discount now!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Your\/brand signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">When creating a welcome email series, Danavir Sarria, Founder of SupplyDrop &#8211; an e-commerce email marketing agency for 7-8 figure brands &#8211; always includes three key elements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He says, <\/span><\/p>\n<blockquote><p><strong><span style=\"color: #008000;\">&#8220;Every welcome email needs these three things. The first is the offer promised on the pop-up or opt-in form. The second is a well-crafted positioning statement in the body copy, so subscribers know who you help, what you sell, and how you&#8217;re different. Lastly, ending the email with a call-to-action for your best-selling products or categories.&#8221;<\/span><\/strong><\/p><\/blockquote>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Interested in enhancing your email campaigns? Check out our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/industry\/ecommerce\"><i><span style=\"font-weight: 400;\">free ecom email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed specifically for e-commerce stores.<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span style=\"color: #993300;\"><strong>Welcome email examples<\/strong><\/span><\/h3>\n<p>Here&#8217;s a solid welcome email example from Supergoop.<\/p>\n<p><span style=\"font-weight: 400;\">It conveys a warm invite by including a creative, fun headline that says &#8220;Welcome to the movement&#8221;. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice how Holly Thaggard, the CEO, is right up there with a big picture. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It conveys a subtle message that a real person is behind the brand. This is a great way to <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-tools\/\">improve customer retention<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-24940 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/welcome-to-the-bright-side.png\" alt=\"Automatic welcome email example from Supergoop\" width=\"680\" height=\"1737\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/welcome-to-the-bright-side.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/welcome-to-the-bright-side-117x300.png 117w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/welcome-to-the-bright-side-401x1024.png 401w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/welcome-to-the-bright-side-601x1536.png 601w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/welcome-to-the-bright-side-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>In the next example,&nbsp;Below, Fleur &amp; Bee sprinkle the brand magic by playfully saying &#8220;Welcome to the hive&#8221;.<\/p>\n<p>It&#8217;s smart and I love it! I also like the brand colors they went with on this one.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-24941 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/heres-20-off-your-first-order.png\" alt=\"Automated welcome email example from Fleur &amp; Bee\" width=\"680\" height=\"1023\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/heres-20-off-your-first-order.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/heres-20-off-your-first-order-199x300.png 199w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/heres-20-off-your-first-order-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>The welcome email thanks the subscriber for signing up and tells them what they can expect to receive.<\/p>\n<p>It also includes a special code for discounts and a way to get free shipping. These elements can really help convince new subscribers to stick around with the e-commerce brand.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">The Basics of Email Drip Campaigns<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Abandoned_Cart_Emails\"><\/span><span style=\"color: #339966;\"><strong>Abandoned Cart Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That feeling when a customer is a couple of steps away from making a purchase but completely abandons it for some reason. Stings, doesn&#8217;t it? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not you, it&#8217;s them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, surveys show that over<\/span><strong> 75% of people abandon their shopping carts online.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">There are a few common reasons that result in lost customers. But the #1 reason, according to a study by<\/span><a href=\"https:\/\/baymard.com\/\"> <span style=\"font-weight: 400;\">Baymard Institute<\/span><\/a><span style=\"font-weight: 400;\">, is hidden costs. For instance, shipping expenses and taxes that increase the final bill by a lot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that there&#8217;s a way to recover around<\/span><a href=\"https:\/\/www.activecampaign.com\/free-marketing-tools\/cart-abandonment-calculator\"> <span style=\"font-weight: 400;\">10% or more<\/span><\/a><span style=\"font-weight: 400;\"> of that lost revenue.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An <a href=\"https:\/\/www.engagebay.com\/blog\/abandoned-cart-emails\/\">abandoned cart email<\/a> is a follow-up email sent to customers who have added products to their cart but did not make a purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s possible that they just need a little nudge to come back and buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> With the <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">right email marketing automation tool<\/a>, you can send out targeted emails to people who didn&#8217;t complete their purchase, and for very little cost.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Abandoned cart email template<\/strong><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Subject line: You left something behind, {subscriber first name}<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hi {name}<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just wanted to let you know that we saved your item(s) in your cart so you can easily complete your order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No need to thank us. We get that life can be hectic and full of distractions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just click the button below and you can pick up where you left.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[COMPLETE ORDER]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need any help, feel free to contact us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Items remain in your cart for 30 days)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #993300;\"><strong>Abandoned cart email examples<\/strong><\/span><\/h3>\n<p>Here&#8217;s a simple but effective abandoned cart email from Jack Wills.<\/p>\n<p>It serves as a reminder for subscribers who visit their website for shopping but forget to checkout.<\/p>\n<p>The subject line is assuring: <strong>&#8220;Don&#8217;t worry, we&#8217;ve got you&#8221;<\/strong>.<\/p>\n<p>Jack Wills also added value to their abandoned cart email by reminding the subscribers that their order qualifies for free delivery. That&#8217;s usually a good conversion tactic.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-25070 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/your-basket-is-having-abandonment-issues-2.png\" alt=\"Abandoned cart email example from Jack Wills\" width=\"680\" height=\"1521\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/your-basket-is-having-abandonment-issues-2.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/your-basket-is-having-abandonment-issues-2-134x300.png 134w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/your-basket-is-having-abandonment-issues-2-458x1024.png 458w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/your-basket-is-having-abandonment-issues-2-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>Here&#8217;s another awesome abandoned cart email from Society6.<\/p>\n<p>Not only did they include a timing urgency, they also added a discount: 30% off.<\/p>\n<p>The FOMO factor is blazing hot here. Society6 also used colors really well in this email.<\/p>\n<figure id=\"attachment_25075\" aria-describedby=\"caption-attachment-25075\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25075 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/cart-reserved-with-the-best-offer-available.png\" alt=\"Abandoned cart email example from Society6\" width=\"680\" height=\"1392\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/cart-reserved-with-the-best-offer-available.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/cart-reserved-with-the-best-offer-available-147x300.png 147w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/cart-reserved-with-the-best-offer-available-500x1024.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/cart-reserved-with-the-best-offer-available-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25075\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-software\/\">Read also: 15 Email Sequence Software To Ignite Your Campaigns<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Perfect_Abandoned_Cart_Email_Sequence\"><\/span><span style=\"color: #339966;\"><strong>The Perfect Abandoned Cart Email Sequence<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, you might be wondering how many emails you should put in place in an abandoned cart sequence and what should they include?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nikita Vakhrushev, Founder of ASPEKT Agency, created a simple 4-step abandoned cart flow that has boosted a D2C client\u2019s revenue from $500\/month to $4K\/month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read the full<\/span><a href=\"https:\/\/twitter.com\/nikitavakhrushv\/status\/1542130783133089792?s=20&amp;t=KztUDhmhjmcvWA0X915F8Q\"> <span style=\"font-weight: 400;\">thread here<\/span><\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">He says, <\/span><\/p>\n<blockquote><p><strong><span style=\"color: #008000;\">&#8220;Most brands use the pre-built Shopify abandoned cart email. It\u2019s just 1 email, and it\u2019s simply not enough. An abandoned cart email comes down to two things: reminding your recipients, and building trust&#8221;<\/span><\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the framework Nikita Vakhrushev came up with:<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thread-image-e1658136184959.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-25273 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thread-image-e1658136184959.png\" alt=\"abandoned cart flow example\" width=\"2770\" height=\"651\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thread-image-e1658136184959.png 2770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thread-image-e1658136184959-300x71.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thread-image-e1658136184959-1024x241.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thread-image-e1658136184959-768x180.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thread-image-e1658136184959-1536x361.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thread-image-e1658136184959-2048x481.png 2048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thread-image-e1658136184959-595xh.png 595w\" sizes=\"(max-width: 2770px) 100vw, 2770px\" \/><\/a><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The first email is the standard &#8220;Did you forget something&#8221; kind of email. It serves as a reminder for the recipients. This email can go out an hour after they abandoned their cart.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The second email is an authority email telling the prospect why you should be trusted. For example, testimonials and use cases. This email can go out the next day.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The third email is a FOMO (fear of missing out email), e.g., &#8220;Huge discount lasts for 24 hours&#8221; or &#8220;Last chance to buy&#8221;.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">And probably the last email if they still haven&#8217;t purchased is the support email asking them what they need help with, as Moment did here.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_25076\" aria-describedby=\"caption-attachment-25076\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25076 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/leave-something-behind.png\" alt=\"Automatic abandoned cart email example from Moment\" width=\"680\" height=\"999\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/leave-something-behind.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/leave-something-behind-204x300.png 204w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/leave-something-behind-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25076\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/leave-something-behind\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-abandoned-cart-email\/\">Read also: From Lost Sale to Sure Sale: Mastering the eCommerce Abandoned Cart Email<\/a><\/p>\n<hr>\n<h4><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span><\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"Order_Confirmation_Emails\"><\/span><span style=\"color: #339966;\"><strong>Order Confirmation Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yay! you&#8217;ve got a purchase. What next? It&#8217;s time to assure your customer they&#8217;ve made the right choice in placing an order with you. They&#8217;ve weighed their options and chosen you to deliver what they want.&nbsp;<\/span><\/p>\n<p><strong>About<a href=\"https:\/\/sendgrid.com\/resource\/what-is-transactional-email\/\"><strong> 6<\/strong>4%<\/a> of customers consider confirmation emails to be the most valuable type of email they receive from a business.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">An order confirmation is a message that informs the customer that the order they placed was successful. It&#8217;s a reassurance for online shoppers. That&#8217;s why all e-commerce stores are implementing it.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Order confirmation email template<\/strong><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Subject line: Hi {Subscriber First Name}, your order is confirmed!<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hi {Name}<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re happy to let you know that your order has been confirmed. We&#8217;ll inform you when it&#8217;s headed your way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your order details and summary can be found below:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Order reference number]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Date of order]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Shipped item(s)]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Total price]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Shipping address]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll receive an email with a tracking number and a tracking link once your item(s) ships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any questions or you&#8217;d like to issue returns, contact us here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for trusting us!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/confirmation-email-templates\/\">Read also: Confirmation Email Templates to Ensure Clarity and Engagement<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #993300;\"><strong>Order confirmation email example<\/strong><\/span><\/h3>\n<p>Here&#8217;s a great confirmation example from Postable.<\/p>\n<p>They gave the subscriber every information they might need after placing an order. By including the arrival date and a way to contact them in case they have any questions, they inspire confidence in the customer, and that&#8217;s a great thing to do.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-25118 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/postable-order.png\" alt=\"Order confirmation email example from Postable\" width=\"626\" height=\"1361\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/postable-order.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/postable-order-138x300.png 138w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/postable-order-471x1024.png 471w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/postable-order-595xh.png 595w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And of course, they added all the basic elements, like the order reference number and product details. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating an order confirmation, here are some of the essential elements you should include in the email:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A reference number<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer contact details summary<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Order confirmation message<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The date of the order<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Product details (name, size, price, quantity)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Total paid<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Billing and shipping addresses<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Payment and shipping method<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Contact details (optional, but it helps the customer know how to reach you)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A \u2018view order\u2019 button that takes the customer to their e-commerce store order page<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-sequence-examples\/\">Read also: Marketing Mastery: Email Sequence Examples That Convert<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shipping_Confirmation_Emails\"><\/span><span style=\"color: #339966;\"><strong>Shipping Confirmation Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>A study by Experian found that shipping confirmation emails had the highest open rates among all transactional emails<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> It&#8217;s no surprise, is it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This email is customer-centric, although it&#8217;s not a revenue generator for e-commerce brands. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there&#8217;s a reason why it&#8217;s still being utilized: it helps <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">win customer loyalty<\/a>. The customer needs a way to track their order and ensure it arrives on time, and your shipping confirmation email should be the answer.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Shipping confirmation email template<\/strong><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Subject line: Hi {Subscriber First Name}, your item(s) is on the way!<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hi {Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The wait is over! Your order [number] has shipped.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a tracking number (or link) you can use to check the status and location of your package:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[tracking number or link]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[TRACK MY SHIPMENT]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please do not hesitate to contact us if you have any questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Order summary]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Item<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Price<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qty<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amount<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, check out these products related to your purchase:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[List of similar products]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for shopping with us \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-templates\/\">Read also: Engaging eCommerce Email Templates to Boost Sales<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Shipping confirmation email example<\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-25120 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/today-is-the-day-fitbit.png\" alt=\"Automated Shipping confirmation email -- fitbit \" width=\"680\" height=\"1281\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/today-is-the-day-fitbit.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/today-is-the-day-fitbit-159x300.png 159w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/today-is-the-day-fitbit-544x1024.png 544w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/today-is-the-day-fitbit-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This shipping confirmation email from Fitbit put a smile on my face. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing the excitement the subscriber feels inside, Fitbit addressed it with a bit of humor. They also made it easy for the subscriber to track their order.<\/span><\/p>\n<p><span style=\"font-size: 16px; font-weight: 400;\">And lastly, they included a call-to-action (CTA) to contact the brand for any queries. There&#8217;s a lot of inspiring work going on here.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-conversion-funnel\/\">Read also: eCommerce Conversion Funnel in 5 Stages<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Review_Request_Emails\"><\/span><span style=\"color: #339966;\"><strong>Review Request Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all check product reviews. Whether you&#8217;re looking to buy new software for your business or book a hotel for the night, you want to see the experience of past users. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What did they like or hate about this product, service, platform or place? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Studies show that about<\/strong><\/span><strong> 95%<\/strong><span style=\"font-weight: 400;\"><strong> of customers read reviews before making a purchase.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s a lot! Imagine losing that many buyers as a result of having no customer reviews to flaunt.<\/span><\/p>\n<p>But <strong>here&#8217;s the problem<\/strong>: Most customers will just use your product or service and move on, even if you made them happy. It&#8217;s normal: people are busy.<\/p>\n<p>So what is <strong>the solution?<\/strong> Well, you need to ask for their review.<\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not that tough. A simple email is all it takes.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Review request email template<\/strong><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Subject line: Hi {Subscriber Name}, a minute to help us improve?<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hi {Name}<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for shopping with [company name]. To help improve how we serve you, we&#8217;re requesting a minute of your time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What did you think of your recent purchase? Do you like the product? How about our service and support?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please be a sweetheart and write what you feel about us. Note: we may use your review in our marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Yes, I\u2019ll Write a Review] (CTA linking to the page for writing the review)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[list of recently purchased items]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You rock!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #993300;\"><strong>Review request email example<\/strong><\/span><\/h3>\n<p>J.crew killed it with this one. They went with a question for the headline, which is perfect for arousing curiosity and increasing the chances of the customer responding.<\/p>\n<p>J.crew also included a separate and effective call-to-action for each item. This feedback email is simple, looks great, and gets the job done.<\/p>\n<figure id=\"attachment_25148\" aria-describedby=\"caption-attachment-25148\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25148 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thoughts-jcrew.png\" alt=\"Automatic email examples -- Review request email\" width=\"680\" height=\"933\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thoughts-jcrew.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thoughts-jcrew-219x300.png 219w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/thoughts-jcrew-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25148\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-utm-parameters\/\">Read also: eCommerce Email Marketing UTM Parameters and How to Use Them<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Survey_Emails\"><\/span><span style=\"color: #339966;\"><strong>Survey Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another great way to request reviews is by sending out surveys and polls. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris Roth, Founder + CEO of <a href=\"https:\/\/highlinewellness.com\/\">Highline Wellness<\/a>, suggests that e-commerce brands should survey their customers before amping up their email automation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris says, <\/span><\/p>\n<blockquote><p><strong><span style=\"color: #008000;\">&#8220;Send out polls as part of your automated email campaign for maximum effectiveness and conversions. Polls are a great way to engage with your customers without having to ask them too many questions at once, and it&#8217;s a way of getting them more involved with your company. Customers love being asked about their opinion by brands, and polls are a great way to foster a deeper connection with your audience.&#8221;<\/span><\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Brooklinen has a great example for sending out polls and surveys to customers. <\/span><\/p>\n<p>Take a look:<\/p>\n<figure id=\"attachment_25149\" aria-describedby=\"caption-attachment-25149\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25149 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/wed-like-to-ask-you-a-question.png\" alt=\"Survey email example\" width=\"680\" height=\"480\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/wed-like-to-ask-you-a-question.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/wed-like-to-ask-you-a-question-300x212.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/wed-like-to-ask-you-a-question-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25149\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/wed-like-to-ask-you-a-question\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Polls can also spice things up from the usual text-based emails. They help improve customer engagement levels and also give direction to a business for improving its products or services.<\/span><\/p>\n<p><em>\ud83d\udc49Empower your ecommerce marketing with the best automation practices \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">learn more in our expert guide<\/a>! \ud83d\udcaa<\/em><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-transactional-email-optimization\/\">Read also: eCommerce Transactional Email Optimization: What to Do &amp; Not to Do<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blog_Post_Announcement_Emails\"><\/span><span style=\"color: #339966;\"><strong>Blog Post Announcement Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Apart from transactional and promotional emails, e-commerce stores need to send out educational content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Informative blog posts enable you to delight your audiences and build authority in your industry or niche. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may or may not write new blog posts daily, but when you do have something of value published, you should send it out in a simple email to your subscribers.<\/span><\/p>\n<p><em><strong><span style=\"text-decoration: underline;\">Note<\/span>:<\/strong><\/em> It&#8217;s always better to build a separate email list of subscribers interested in reading your content. This way, your unsubscribe rate will be negligible.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-post-purchase-emails\/\">Read also: The Art of eCommerce Post-Purchase Emails [A Guide]<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">Blog post announcement email template<\/span><\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Subject line: NEW POST: Get Rid of Blackheads Faster With These Simple Hacks<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">If you&#8217;ve been thinking about improving your skincare routine, and you&#8217;re trying<\/span><\/p>\n<p><span style=\"font-weight: 400;\">to get rid of those frustrating blackheads faster \u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026 You&#8217;re going to love our latest post:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Headline with a hyperlink to the blog post]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a quick summary:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Blog post takeaways in bullet points]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until next time,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Your\/brand signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong><span style=\"color: #993300;\">Blog post announcement email example<\/span><\/strong><\/h3>\n<p>This email by Dossier strikes the right note.<\/p>\n<p>Since they sell scent, they wrote about how to improve a perfume&#8217;s longevity. They know this is a question their subscribers might be having already. So, they showed up to answer.<\/p>\n<figure id=\"attachment_25152\" aria-describedby=\"caption-attachment-25152\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25152 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tips-how-to-preserve-your-perfume-1.png\" alt=\"Automatic email example -- new blog post announcement\" width=\"660\" height=\"1784\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tips-how-to-preserve-your-perfume-1.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tips-how-to-preserve-your-perfume-1-111x300.png 111w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tips-how-to-preserve-your-perfume-1-379x1024.png 379w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tips-how-to-preserve-your-perfume-1-568x1536.png 568w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tips-how-to-preserve-your-perfume-1-595xh.png 595w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><figcaption id=\"caption-attachment-25152\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/introduction-email\/\">How to Write a Winning Introduction Email<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Re-Engagement_and_Win_Back_Emails\"><\/span><span style=\"color: #339966;\"><strong>Re-Engagement and Win Back Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I ignore a lot of my emails. Most of the time, I subscribe to an email list I never engage with. That&#8217;s a given. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subscribers get bored, or, as I like to put it, <em>&#8220;fall asleep&#8221;<\/em> due to their increasingly crowded inbox. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, that doesn&#8217;t mean you should pause your campaigns and give up. Some of your subscribers may need just a little effort from your side to zap them awake.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a sample email template you can use to win subscribers back.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Re-engagement email template<\/strong><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Subject line: Are you ghosting us, {Subscriber First Name}?<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hi {Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We haven&#8217;t heard from you lately, but we&#8217;d love to.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not the first time we&#8217;ve been ghosted, but we&#8217;re shooting our shot one last time to get in touch with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We want to make sure that you\u2019re still interested in receiving emails on the <\/span><span style=\"font-weight: 400;\">latest news and deals from [company].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;d like to keep hearing from us, click the button below, and we&#8217;ll keep you posted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, we&#8217;re taking a hint that you&#8217;re not interested.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[KEEP ME POSTED] (CTA button linking to a confirmation page\/message)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">p.s. We&#8217;re open to suggestions on how to make our service better for you. In case you have any concerns or comments, contact us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a great day!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Bring back lost customers with our free, <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">customizable email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that ensure higher engagement and conversion rates.<\/span><\/i><\/p>\n<h3><span style=\"color: #993300;\"><strong>Re-engagement email example<\/strong><\/span><\/h3>\n<p><span style=\"font-size: 16px;\">Framebridge did a great job with this win-back email.<\/span><\/p>\n<p>They sent a polite message notifying inactive subscribers that they&#8217;d be taken off their email list.<\/p>\n<p>They also included a call-to-action for subscribers who are still interested in their email updates.<\/p>\n<figure id=\"attachment_25657\" aria-describedby=\"caption-attachment-25657\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25657 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tuxpi.com_.1658145084.jpg\" alt=\"Re-engagement email example from Framebridge\" width=\"690\" height=\"690\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tuxpi.com_.1658145084.jpg 690w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tuxpi.com_.1658145084-300x300.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tuxpi.com_.1658145084-150x150.jpg 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tuxpi.com_.1658145084-595xh.jpg 595w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><figcaption id=\"caption-attachment-25657\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/post-purchase-email-sequence\/\">Read also: Key Elements Of A Post-Purchase Email Sequence That Converts<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Upsell_Emails\"><\/span><span style=\"color: #339966;\"><strong>Upsell Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is always a chance to generate more revenue with your emails. Take advantage of that by sending some <a href=\"https:\/\/www.engagebay.com\/blog\/upsell-using-email-marketing\/\">upsell<\/a> or cross-sell emails to your subscribers.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Upsell email template<\/strong><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Subject line: {Subscriber name}, unlock the best of [company] with this new [feature]<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hi {Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just wanted to pop in and thank you for using [product].&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re always looking forward to feedback, and our customer reviews have helped us add some new, exceptional features to [product].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;d like to get access to [list of the upsell\u2019s features and their benefits].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a [week\/month\/quarter], you can get [irresistible deal, like free or 50% off] when you buy this new [upsell]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Yes, I\u2019m In] (CTA to the upsell)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Wait, I\u2019d like to learn more] (CTA for landing page with details on the new product features)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #993300;\"><strong>Upsell email example<\/strong><\/span><\/h3>\n<p>Below, we see a great upsell email by Restream.<\/p>\n<p>They implemented a smart FOMO tactic by including a discount of 20% and a timer for when the offer ends.<\/p>\n<p>This can help improve upselling conversion rates.<\/p>\n<p>Also, notice how they flaunt all the big brands they&#8217;ve worked with.<\/p>\n<figure id=\"attachment_25174\" aria-describedby=\"caption-attachment-25174\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25174 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/final-hours-get-20-off-a-restream-upgrade.png\" alt=\"Upsell email example from Restream\" width=\"680\" height=\"1231\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/final-hours-get-20-off-a-restream-upgrade.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/final-hours-get-20-off-a-restream-upgrade-166x300.png 166w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/final-hours-get-20-off-a-restream-upgrade-566x1024.png 566w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/final-hours-get-20-off-a-restream-upgrade-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25174\" class=\"wp-caption-text\"><em>Source<\/em><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Cross-Sell_Emails\"><\/span><span style=\"color: #339966;\"><strong>Cross-Sell Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cross-selling is a method of showcasing products similar to what&#8217;s been purchased. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">E.g., recommending laces to people buying sneakers, and tripods to people buying cameras or lenses.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Cross-selling email template<\/strong><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Subject line: Here\u2019s some more, {Subscriber First Name}<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hi {Name},<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for shopping with us. We\u2019re sure you\u2019ll love what you\u2019ve bought, so we\u2019re recommending some more products that go well with your purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some picks we think you&#8217;d love:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[List of products with pictures].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t forget that we offer a money-back guarantee and free returns for 30 days.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy shopping!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #993300;\"><strong>Cross-selling email example<\/strong><\/span><\/h3>\n<p>Dollar Shave Club sends excellent cross-selling emails<span style=\"font-size: 16px;\">. See this one:<\/span><\/p>\n<figure id=\"attachment_25175\" aria-describedby=\"caption-attachment-25175\" style=\"width: 614px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25175 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/confirming-your-executive-razors.png\" alt=\"Cross-selling email automated by Dollar Shave Club\" width=\"614\" height=\"1836\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/confirming-your-executive-razors.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/confirming-your-executive-razors-100x300.png 100w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/confirming-your-executive-razors-514x1536.png 514w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/confirming-your-executive-razors-595xh.png 595w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><figcaption id=\"caption-attachment-25175\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/confirming-your-executive-razors\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><strong><span style=\"color: #993300;\">Tips for Cross-Selling and Upselling Emails<\/span><\/strong><\/h3>\n<p>Wesley Paul, Founder of <a href=\"https:\/\/www.commercecaffeine.com\">Commerce Caffeine<\/a>, recommends making upsells relevant and personalized by creating different upsell emails for different products that are segmented based on historical customer purchase data, interests, and behavior.<\/p>\n<p>This way, you&#8217;re creating upsell campaigns that convert better.<\/p>\n<p>He says,<\/p>\n<blockquote><p><span style=\"color: #008000;\"><strong>&#8220;For example, let&#8217;s say your brand sells a variety of supplements. If a customer fills out a quiz, states they&#8217;re interested in getting back into shape, and later purchases a pre-workout supplement, you should upsell them on more pre-workout at a discounted price or a recurring subscription program.<\/strong><\/span><\/p>\n<p><span style=\"color: #008000;\"><strong>And to spice things up, you could leverage a time-sensitive offer to create urgency. Further, since you know they&#8217;re looking to get back into shape, you could cross sell them on protein powder, workout programs, and additional recovery supplements they&#8217;ll need post-workout that will help them get back into shape.&#8221;<\/strong><\/span><\/p><\/blockquote>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">11 Proven Ways To Build An Email List (Still Working)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Referral_Emails\"><\/span><span style=\"color: #339966;\"><strong>Referral Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;re not currently sending referral emails to your existing customers, you&#8217;re missing out on a lot of sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Word of mouth affects the purchase decision of<\/strong><\/span><strong> 54% of consumers<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> It\u2019s the most influential psychological driver for purchases, according to surveys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When done well, referral marketing can bring in more loyal customers. If your customers can vouch for your products, they will be happy to share them with their friends and families.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a win-win! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The customer will get discounts and other benefits by spreading the word, and so will the person they share it with. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, you get free visibility for your online store, right?<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>Referral email template<\/strong><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Subject line: We have an exciting opportunity for you, {Subscriber First Name}<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hi [Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have an exciting opportunity for you to get [referral offer], and it\u2019ll take just a click or two!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a valued customer, we&#8217;re giving you access to our new referral program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlock [referral offer] for you and your friends when they sign up with your<\/span><\/p>\n<p><span style=\"font-weight: 400;\">referral link!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is share the love with your pals and we&#8217;ll give you [referral offer].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Get started now!] (CTA)&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Social media sharing links]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">{Signature}<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span style=\"color: #993300;\"><strong>Referral email examples<\/strong><\/span><\/h3>\n<p>Lumina, a webcam company, has a 10\/10 referral email.<\/p>\n<p>Take a look:<\/p>\n<figure id=\"attachment_25176\" aria-describedby=\"caption-attachment-25176\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25176 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/exclusive-refer-2-friends-get-1-free-lumina-webcam.png\" alt=\"Automatic email example -- referral offer email from Lumina\" width=\"680\" height=\"1141\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/exclusive-refer-2-friends-get-1-free-lumina-webcam.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/exclusive-refer-2-friends-get-1-free-lumina-webcam-179x300.png 179w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/exclusive-refer-2-friends-get-1-free-lumina-webcam-610x1024.png 610w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/exclusive-refer-2-friends-get-1-free-lumina-webcam-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25176\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/exclusive-refer-2-friends-get-1-free-lumina-webcam\">Source<\/a><\/em><\/figcaption><\/figure>\n<p>Here&#8217;s another email from Cometeer that does a great job with referral marketing.<\/p>\n<p>Not only are they giving the customer a great offer, but they&#8217;re also taking off $25 of the referred order.<\/p>\n<p>They are offering benefits to both sides. That&#8217;s a great deal if you ask me.<\/p>\n<figure id=\"attachment_25178\" aria-describedby=\"caption-attachment-25178\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25178 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/this-merch-is-legit-1.png\" alt=\"Automatic email example -- referral email from Cometeer\" width=\"680\" height=\"978\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/this-merch-is-legit-1.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/this-merch-is-legit-1-209x300.png 209w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/this-merch-is-legit-1-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25178\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/this-merch-is-legit\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-trends\/\">New Email Marketing Trends \u2014 Automation and More<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Other_Routine_Emails\"><\/span><span style=\"color: #339966;\"><strong>Other Routine Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can&#8217;t forget the standard emails for engaging your subscribers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discount emails, holiday wishes, birthday emails, etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of thinking about these emails as the most routine stuff, try and make the most of this opportunity. You may not get anything if you don&#8217;t offer anything, but why would you not?<\/span><\/p>\n<p>Here&#8217;s a great example from Applebee&#8217;s that anybody can take inspiration from. <a href=\"https:\/\/www.engagebay.com\/blog\/marketing-automation-best-practices\/\">Make personalized offers<\/a> like this and you&#8217;ll get the revenue ball rolling.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Birthday greeting email<\/strong><\/span><\/h3>\n<figure id=\"attachment_25678\" aria-describedby=\"caption-attachment-25678\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25678 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tuxpi.com_.1658207832.jpg\" alt=\"Applebee's automatic birthday email\" width=\"690\" height=\"1533\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tuxpi.com_.1658207832.jpg 690w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tuxpi.com_.1658207832-135x300.jpg 135w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tuxpi.com_.1658207832-461x1024.jpg 461w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tuxpi.com_.1658207832-595xh.jpg 595w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><figcaption id=\"caption-attachment-25678\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/smiles-davis-we-got-you-a-birthday-gift\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><strong><span style=\"color: #993300;\">Christmas Greeting Email<\/span><\/strong><\/h3>\n<p>In a highly competitive world, just wishing customers on special days won&#8217;t cut it.&nbsp;<\/p>\n<p>Brands like Sense are offering up to $100 0ff and free shipping, and that&#8217;s one great way of delighting customers.<\/p>\n<p>Of course, this takes more effort than just writing a shooting off a Christmas greeting email, but the additional revenue would make it worthwhile, right?<\/p>\n<figure id=\"attachment_25256\" aria-describedby=\"caption-attachment-25256\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25256 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tis-the-season-for-100-off-sense.png\" alt=\"Christmas automatic email example\" width=\"680\" height=\"1326\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tis-the-season-for-100-off-sense.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tis-the-season-for-100-off-sense-154x300.png 154w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tis-the-season-for-100-off-sense-525x1024.png 525w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/tis-the-season-for-100-off-sense-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25256\" class=\"wp-caption-text\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/tis-the-season-for-100-off-sense\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><strong><span style=\"color: #993300;\">Black Friday Email<\/span><\/strong><\/h3>\n<p>I love Black Friday. A time to purchase your favorite stuff for a fraction of the original price.<\/p>\n<p>It&#8217;s a dream come true.<\/p>\n<p>Here&#8217;s a good Black Friday email example from Nick&#8217;s &#8212; 30% off their order, sitewide!<\/p>\n<p>Isn&#8217;t that something?<\/p>\n<figure id=\"attachment_25255\" aria-describedby=\"caption-attachment-25255\" style=\"width: 680px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-25255 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/30-off-sitewide-our-biggest-sale-ever.png\" alt=\"Black Friday automatic email example\" width=\"680\" height=\"1248\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/30-off-sitewide-our-biggest-sale-ever.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/30-off-sitewide-our-biggest-sale-ever-163x300.png 163w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/30-off-sitewide-our-biggest-sale-ever-558x1024.png 558w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/30-off-sitewide-our-biggest-sale-ever-595xh.png 595w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25255\" class=\"wp-caption-text\"><a href=\"https:\/\/reallygoodemails.com\/emails\/30-off-sitewide-our-biggest-sale-ever\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"One_Awesome_Tool_for_Sending_Automatic_Emails\"><\/span><span style=\"color: #339966;\"><strong>One Awesome Tool for Sending Automatic Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sending automatic emails shouldn&#8217;t be rocket science. With a nice email automation tool like EngageBay, anybody can get started and bring in revenue for their e-commerce store.&nbsp;<\/span><\/p>\n<p>EngageBay is awesome for small business owners because it is designed by small business owners. There is no steep learning curve, the way you&#8217;d have with most other tools, and it helps that the software is super affordable.<\/p>\n<p>See what some of EngageBay&#8217;s happy customers have to say about it:<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2x4uRIaASGA?si=Tz7oVuuQ2hvq_3_g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Thank you for reading us.<\/p>\n<p>If you found any of our e-commerce email templates useful, please comment and share the blog post \ud83d\ude42<\/p>\n<p><em><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this digital age, email continues to be the most effective way to keep in touch with your audiences and [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":25803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[191,6819,6820,6823,6822,312,84,3941,38,124,101,6821,52],"class_list":["post-24934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-abandoned-cart-email","tag-automated-emails","tag-automatic-emails","tag-e-commerce-email-marketing","tag-e-commerce-emails","tag-ecommerce","tag-ecommerce-marketing","tag-email-automation","tag-email-marketing","tag-email-marketing-automation","tag-email-sequence","tag-email-workflow","tag-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Automatic Emails You Should Have For Your E-commerce Store<\/title>\n<meta name=\"description\" content=\"In this blog post, we have shared 10 automatic emails that every e-commerce store needs to set up to keep customers engaged and delighted.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Automatic Emails You Should Have For Your E-commerce Store\" \/>\n<meta property=\"og:description\" content=\"In this blog post, we have shared 10 automatic emails that every e-commerce store needs to set up to keep customers engaged and delighted.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-19T14:12:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T14:24:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/automatic-email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ibrahim Salam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IbbySalam\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ibrahim Salam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\"},\"author\":{\"name\":\"Ibrahim Salam\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/9481835496668a91ad2ad4c54642a0fa\"},\"headline\":\"9 Automatic Emails You Should Have For Your E-commerce Store\",\"datePublished\":\"2022-07-19T14:12:03+00:00\",\"dateModified\":\"2026-05-05T14:24:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\"},\"wordCount\":4103,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/automatic-email.png\",\"keywords\":[\"abandoned cart email\",\"automated emails\",\"automatic emails\",\"e-commerce email marketing\",\"e-commerce emails\",\"ecommerce\",\"ecommerce marketing\",\"email automation\",\"email marketing\",\"email marketing automation\",\"email sequence\",\"email workflow\",\"marketing automation\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\",\"name\":\"9 Automatic Emails You Should Have For Your E-commerce Store\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/automatic-email.png\",\"datePublished\":\"2022-07-19T14:12:03+00:00\",\"dateModified\":\"2026-05-05T14:24:20+00:00\",\"description\":\"In this blog post, we have shared 10 automatic emails that every e-commerce store needs to set up to keep customers engaged and delighted.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/automatic-email.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/automatic-email.png\",\"width\":1000,\"height\":600,\"caption\":\"automatic-email\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/automated-emails\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"9 Automatic Emails You Should Have For Your E-commerce Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/9481835496668a91ad2ad4c54642a0fa\",\"name\":\"Ibrahim Salam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f559b40299093ae3c9094b26a4cfdbc0d3c4a496db44ae5e6c4999d229882291?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f559b40299093ae3c9094b26a4cfdbc0d3c4a496db44ae5e6c4999d229882291?s=96&d=identicon&r=g\",\"caption\":\"Ibrahim Salam\"},\"description\":\"Ibrahim Salam is a content strategist and writer. He crafts long-form and actionable blog posts for SaaS and marketing brands that aim to build long-lasting customer relationships. In his leisure time, you'll find him reading crime novels and binge-watching Netflix shows\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/ibrahim-salam-059863228\/\",\"https:\/\/x.com\/IbbySalam\"],\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/ibrahim\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"9 Automatic Emails You Should Have For Your E-commerce Store","description":"In this blog post, we have shared 10 automatic emails that every e-commerce store needs to set up to keep customers engaged and delighted.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/automated-emails\/","og_locale":"en_US","og_type":"article","og_title":"9 Automatic Emails You Should Have For Your E-commerce Store","og_description":"In this blog post, we have shared 10 automatic emails that every e-commerce store needs to set up to keep customers engaged and delighted.","og_url":"https:\/\/www.engagebay.com\/blog\/automated-emails\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2022-07-19T14:12:03+00:00","article_modified_time":"2026-05-05T14:24:20+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/automatic-email.png","type":"image\/png"}],"author":"Ibrahim Salam","twitter_card":"summary_large_image","twitter_creator":"@IbbySalam","twitter_site":"@engagebay","twitter_misc":{"Written by":"Ibrahim Salam","Est. reading time":"21 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/automated-emails\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/automated-emails\/"},"author":{"name":"Ibrahim Salam","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/9481835496668a91ad2ad4c54642a0fa"},"headline":"9 Automatic Emails You Should Have For Your E-commerce Store","datePublished":"2022-07-19T14:12:03+00:00","dateModified":"2026-05-05T14:24:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/automated-emails\/"},"wordCount":4103,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/automated-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/automatic-email.png","keywords":["abandoned cart email","automated emails","automatic emails","e-commerce email marketing","e-commerce emails","ecommerce","ecommerce marketing","email automation","email marketing","email marketing automation","email sequence","email workflow","marketing automation"],"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/automated-emails\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/automated-emails\/","url":"https:\/\/www.engagebay.com\/blog\/automated-emails\/","name":"9 Automatic Emails You Should Have For Your E-commerce Store","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/automated-emails\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/automated-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/automatic-email.png","datePublished":"2022-07-19T14:12:03+00:00","dateModified":"2026-05-05T14:24:20+00:00","description":"In this blog post, we have shared 10 automatic emails that every e-commerce store needs to set up to keep customers engaged and delighted.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/automated-emails\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/automated-emails\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/automated-emails\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/automatic-email.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/automatic-email.png","width":1000,"height":600,"caption":"automatic-email"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/automated-emails\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Marketing","item":"https:\/\/www.engagebay.com\/blog\/category\/email-marketing\/"},{"@type":"ListItem","position":3,"name":"9 Automatic Emails You Should Have For Your E-commerce Store"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/9481835496668a91ad2ad4c54642a0fa","name":"Ibrahim Salam","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f559b40299093ae3c9094b26a4cfdbc0d3c4a496db44ae5e6c4999d229882291?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f559b40299093ae3c9094b26a4cfdbc0d3c4a496db44ae5e6c4999d229882291?s=96&d=identicon&r=g","caption":"Ibrahim Salam"},"description":"Ibrahim Salam is a content strategist and writer. He crafts long-form and actionable blog posts for SaaS and marketing brands that aim to build long-lasting customer relationships. In his leisure time, you'll find him reading crime novels and binge-watching Netflix shows","sameAs":["https:\/\/www.linkedin.com\/in\/ibrahim-salam-059863228\/","https:\/\/x.com\/IbbySalam"],"url":"https:\/\/www.engagebay.com\/blog\/author\/ibrahim\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/24934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=24934"}],"version-history":[{"count":29,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/24934\/revisions"}],"predecessor-version":[{"id":80353,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/24934\/revisions\/80353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/25803"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=24934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=24934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=24934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}