{"id":25904,"date":"2022-07-27T14:23:01","date_gmt":"2022-07-27T14:23:01","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=25904"},"modified":"2026-05-05T14:27:23","modified_gmt":"2026-05-05T14:27:23","slug":"sales-goals","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/sales-goals\/","title":{"rendered":"8 SMART Sales Goals for Business Growth [+ Case Study]"},"content":{"rendered":"<p>Goals form the bedrock of any successful endeavor, and sales are no exception.&nbsp;<\/p>\n<p>Whether they are personal goals or professional sales goals, setting them up the right way is crucial for success.<\/p>\n<p>On the flip side, unrealistic and vague goals can deter performance.&nbsp;<\/p>\n<blockquote>\n<p class=\"quoteText\"><strong><span style=\"color: #008000;\">\u201cGreat things are not done by impulse, but by a series of small things brought together.\u201d<\/span><\/strong><br \/>\n<strong><span style=\"color: #008000;\"><em>~ Vincent Van Gogh<\/em><\/span><\/strong><\/p>\n<\/blockquote>\n<p><strong>That&#8217;s why we&#8217;ve created this exhaustive guide:<\/strong> to help you break down your vision into small, manageable, and achievable goals.&nbsp;<\/p>\n<pre><strong>What will you learn in this guide?<\/strong>\r\n\r\n<span style=\"color: #ff6600;\"><strong>\u2714<\/strong><\/span> <span style=\"font-weight: 400;\">What are sales goals?<\/span>\r\n\r\n<span style=\"color: #ff6600;\"><b>\u2714 <\/b><\/span><span style=\"font-weight: 400;\">How do you set sales goals?<\/span>\r\n\r\n<span style=\"color: #ff6600;\"><b>\u2714 <\/b><\/span><span style=\"font-weight: 400;\">8 sales goal examples for sales teams<\/span>\r\n\r\n<span style=\"color: #ff6600;\"><b>\u2714 <\/b><\/span><span style=\"font-weight: 400;\">How to convert your sales goals into SMART sales goals<\/span>\r\n\r\n<span style=\"color: #ff6600;\"><b>\u2714 <\/b><\/span><span style=\"font-weight: 400;\">Practically tracking your sales goals<\/span>\r\n\r\n<span style=\"color: #ff6600;\"><b>\u2714 <\/b><\/span><span style=\"font-weight: 400;\">Case Study: How EngageBay enabled a digital marketing \r\n  agency to track their sales goals and reduce churn by 15%<\/span><\/pre>\n<p>Let&#8217;s begin!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#What_Are_Sales_Goals\" >What Are Sales Goals?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#How_Do_You_Set_Sales_Goals\" >How Do You Set Sales Goals?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#1_Define_Your_Sales_Goals\" >1. Define Your Sales Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#2_Create_a_Strong_Sales_Plan\" >2. Create a Strong Sales Plan<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#Step_1_Create_teams_for_various_processes\" >Step 1: Create teams for various processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#Step_2_Define_goals_for_teams_and_members\" >Step 2: Define goals for teams and members<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#Step_3_Assign_tasks_to_members\" >Step 3: Assign tasks to members<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#3_Track_Your_KPIs_and_Metrics\" >3. Track Your KPIs and Metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#8_Sales_Goals_Examples_for_Your_Sales_Team\" >8 Sales Goals Examples for Your Sales Team<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#1_Increasing_Customer_Lifetime_Value\" >#1. Increasing Customer Lifetime Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#2_Lowering_Customer_Acquisition_Costs\" >#2. Lowering Customer Acquisition Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#3_Reducing_Customer_Churn\" >#3. Reducing Customer Churn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#4_Improving_Closing_Ratio\" >#4. Improving Closing Ratio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#5_Improving_Win_Rate\" >#5. Improving Win Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#6_Shortening_Sales_Cycle\" >#6. Shortening Sales Cycle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#7_Improving_Average_Deal_Size\" >#7. Improving Average Deal Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#8_Improving_NPS\" >#8. Improving NPS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#SMART_Sales_Goals_Examples\" >SMART Sales Goals Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#1_In_four_months_our_sales_team_will_reduce_churn_by_15_by_training_sales_reps_to_offer_better_support\" >#1. In four months, our sales team will reduce churn by 15% by training sales reps to offer better support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#2_Well_increase_our_average_customer_lifetime_value_from_50K_to_75K_through_discount_campaigns_in_six_months\" >#2. We\u2019ll increase our average customer lifetime value from $50K to $75K through discount campaigns in six months<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#3_For_the_next_five_months_well_reduce_customer_acquisition_costs_by_20_by_segmenting_prospects_into_lists_based_on_interests_and_utilize_them_for_personalized_marketing\" >#3. For the next five months, we\u2019ll reduce customer acquisition costs by 20% by segmenting prospects into lists based on interests and utilize them for personalized marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#4_For_the_next_three_weeks_our_sales_team_will_schedule_eight_more_qualified_sales_calls_to_increase_closing_rate\" >#4. For the next three weeks, our sales team will schedule eight more qualified sales calls to increase closing rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#5_As_a_sales_manager_I_want_to_increase_win_rate_by_25_at_the_end_of_one_year_by_rectifying_our_sales_conversion_strategy\" >#5. As a sales manager, I want to increase win rate by 25% at the end of one year by rectifying our sales conversion strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#6_This_month_I_want_to_reduce_sales_cycle_from_four_to_two_weeks_by_focusing_on_the_highest-performing_channels\" >#6. This month, I want to reduce sales cycle from four to two weeks by focusing on the highest-performing channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#7_In_the_next_quarter_lets_increase_average_deal_size_by_offering_a_30_discount_on_upsold_services_when_customers_purchase_the_base_service\" >#7. In the next quarter, let\u2019s increase average deal size by offering a 30% discount on upsold services when customers purchase the base service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#8_For_the_next_month_our_sales_team_should_improve_NPS_by_increasing_promoters_by_10_and_reducing_detractors_by_5_using_root_cause_analysis\" >#8. For the next month, our sales team should improve NPS by increasing promoters by 10% and reducing detractors by 5% using root cause analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#Case_Study_Digital_Marketing_Agency_Uses_EngageBay_To_Keep_Track_of_Sales_Goals_and_Reduce_Churn_by_15\" >Case Study: Digital Marketing Agency Uses EngageBay To Keep Track of Sales Goals and Reduce Churn by 15%<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#Wrapping_Up_The_%E2%80%98Goal_of_Setting_Sales_Goals\" >Wrapping Up: The \u2018Goal\u2019 of Setting Sales Goals<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Sales_Goals\"><\/span><span style=\"color: #339966;\"><strong>What Are Sales Goals?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales goals are clearly defined objectives for both sales teams and business owners, designed to help improve performance. <\/span><span style=\"font-weight: 400;\">Sales goals are based on sales KPIs (key performance indicators) and, when executed smartly, lead to better conversion rates.&nbsp;<\/span><\/p>\n<p><strong>An excellent example of a sales goal is \u201cselling $10,000 worth of products each month.\u201d<\/strong><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-from-2022-07-19-14-55-59.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-25938 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-from-2022-07-19-14-55-59.png\" alt=\"Sales goals definition\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-from-2022-07-19-14-55-59.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-from-2022-07-19-14-55-59-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-from-2022-07-19-14-55-59-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-from-2022-07-19-14-55-59-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-from-2022-07-19-14-55-59-1536x864.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-from-2022-07-19-14-55-59-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">According to a study, professionals with goal-specific plans fared better than those who just had the \u201cI\u2019ll give my all to this\u201d approach.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But setting sales goals is no easy feat. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, sales goals have to be derived from the broader vision and mission of the company as a whole. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This does not mean your sales objectives should have just one huge, ambitious goal.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, sales teams must convert these ambitious, overarching missions into smaller, achievable, measurable goals.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\">Read also: Sales Pipeline Guide for Dummies (with relatable memes)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Set_Sales_Goals\"><\/span><span style=\"color: #339966;\"><strong>How Do You Set Sales Goals?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, how do you set effective sales goals? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>It all boils down to three simple goal-setting steps:<\/strong><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Define_Your_Sales_Goals\"><\/span><span style=\"color: #993300;\"><strong>1. Define Your Sales Goals<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The importance of defining your goals cannot be overstated. Defining your goals will help you track progress, get clarity, and help you avoid pitfalls.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that goals should be a result of research and evaluation. Don\u2019t just pull them out of thin air. Evaluate the previous year\u2019s <a href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\">KPIs<\/a>, win rates, and other data points, and then define your sales goals for the coming term.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_Strong_Sales_Plan\"><\/span><span style=\"color: #993300;\"><strong>2. Create a Strong Sales Plan<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A goal without a plan is just a wish, a <\/span><i><span style=\"font-weight: 400;\">dream<\/span><\/i><span style=\"font-weight: 400;\">. All your goals should be accompanied by a well-established plan of action.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking the example from above, \u201cselling $10,000 worth of products each month,\u201d let\u2019s create a simple action plan for illustration.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Create_teams_for_various_processes\"><\/span><strong><span style=\"color: #666699;\">Step 1: Create teams for various processes<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating leads \u2192 marketing team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qualifying leads \u2192 sales team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Following up \u2192 sales team<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Step_2_Define_goals_for_teams_and_members\"><\/span><strong><span style=\"color: #666699;\">Step 2: Define goals for teams and members<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing team \u2192 should generate at least 20 leads a day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales team \u2192 should make five breakthrough calls per day for lead qualification<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales team \u2192 should nurture the qualified leads and hand them over to the sales executive for deal closure.&nbsp;<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Step_3_Assign_tasks_to_members\"><\/span><strong><span style=\"color: #666699;\">Step 3: Assign tasks to members<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer tools to help members complete tasks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make use of gamification and leaderboards to motivate them<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_25950\" aria-describedby=\"caption-attachment-25950\" style=\"width: 1848px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-action-plan.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-25950 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-action-plan.png\" alt=\"EngageBay sales goals task management\" width=\"1848\" height=\"948\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-action-plan.png 1848w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-action-plan-300x154.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-action-plan-1024x525.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-action-plan-768x394.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-action-plan-1536x788.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-action-plan-595xh.png 595w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><\/a><figcaption id=\"caption-attachment-25950\" class=\"wp-caption-text\"><em>EngageBay sales project management<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"3_Track_Your_KPIs_and_Metrics\"><\/span><strong><span style=\"color: #993300;\">3. Track Your KPIs and Metrics<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote><p><strong><span style=\"color: #008000;\">\u201cKeep in mind, measurements are not just numbers, but stories.\u201d<br \/>\n<em>~ Pearl Zhu<\/em><\/span><\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Your team may not always be able to reach the intended quota. That\u2019s because a lot of factors affect the end results \u2013 and some can even be external.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it is important to keep track of all your <a href=\"https:\/\/www.engagebay.com\/blog\/crm-metrics\/\">sales metrics<\/a> so that you know exactly what\u2019s going on.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two ways to do this.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first, arguably outdated way, is to track everything manually.&nbsp;<\/span><\/p>\n<p><strong>The second, and statistically better way, is to use a CRM software.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">An all-in-one CRM software like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> can help you keep track of all your KPIs, leads, sales pipelines, deals, and customers, and also automate your processes.&nbsp;<\/span><\/p>\n<figure id=\"attachment_14419\" aria-describedby=\"caption-attachment-14419\" style=\"width: 1366px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/crm\/crm-reports\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-14419 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/08\/image3.gif\" alt=\"sales dashboard in EngageBay\" width=\"1366\" height=\"656\"><\/a><figcaption id=\"caption-attachment-14419\" class=\"wp-caption-text\"><em>Examples of EngageBay sales KPI dashboards<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">Read also: Sales Pipeline vs Sales Funnel &#8212; Yes, They\u2019re Two Different Things<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Sales_Goals_Examples_for_Your_Sales_Team\"><\/span><span style=\"color: #339966;\"><strong>8 Sales Goals Examples for Your Sales Team<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know how to set sales goals, let\u2019s check out a few great sales goal examples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From CLV (customer lifetime value) to NPS (net promoter score) and win rates, sales goals can be of many types. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trick here is not to overwhelm your sales team with too many goals \u2013 just take the key ones and focus on them until you&#8217;ve made great progress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve taken the most effective sales goals so that you can understand how sales goals are crafted to bring in revenue.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Increasing_Customer_Lifetime_Value\"><\/span><strong><span style=\"color: #993300;\">#1. Increasing Customer Lifetime Value<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer Lifetime Value or CLV refers to a metric that measures the total revenue that can be reasonably generated from a single customer over time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales reps and managers can use this data to identify and segment customers that bring in the most sales revenue. The goal here is to target these segments.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Why it\u2019s important to increase CLV:<\/strong> Acquiring a new customer is <\/span><span style=\"font-weight: 400;\">five times more expensive<\/span><span style=\"font-weight: 400;\"> than retaining one. That\u2019s why it is logical to gain profits from existing customers.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/1.-Overall-sales-performance.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-25945 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/1.-Overall-sales-performance.png\" alt=\"EngageBay sales goals dashboard example\" width=\"1903\" height=\"937\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/1.-Overall-sales-performance.png 1903w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/1.-Overall-sales-performance-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/1.-Overall-sales-performance-1024x504.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/1.-Overall-sales-performance-768x378.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/1.-Overall-sales-performance-1536x756.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/1.-Overall-sales-performance-595xh.png 595w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Lowering_Customer_Acquisition_Costs\"><\/span><strong><span style=\"color: #993300;\">#2. Lowering Customer Acquisition Costs<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer acquisition cost or CAC refers to the cost of converting a prospect into a paid customer. It is a priority for any business to keep costs as low as possible, and the goal here is to improve qualified lead acquisition through scoring and <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\">segmentation<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Why it\u2019s important to lower acquisition costs:<\/strong> CAC covers everything, from marketing, sales, tools, salaries, and other expenses incurred while acquiring a new customer. If your CAC is more than the profits generated or the lifetime value of your customers, your company will lose revenue.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/16.-Sales-opportunity.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-25946 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/16.-Sales-opportunity.png\" alt=\"EngageBay sales goals dashboard example\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/16.-Sales-opportunity.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/16.-Sales-opportunity-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/16.-Sales-opportunity-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/16.-Sales-opportunity-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/16.-Sales-opportunity-1536x864.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/16.-Sales-opportunity-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-growth-strategies\/\">Read also: 12 Powerful Sales Growth Strategies (+ Calculations)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Reducing_Customer_Churn\"><\/span><strong><span style=\"color: #993300;\">#3. Reducing Customer Churn<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer churn shows the rate at which customers stop using your services and products. A higher customer churn rate indicates that your products or customer support are not up to par.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> One goal that sales reps can take up is to target high-scoring prospects.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Why it\u2019s important to reduce customer churn:<\/strong> SaaS businesses are especially vulnerable to churn as the revenue is based on a subscription model with fewer customers. Keeping track of churn is of paramount importance as churn rates usually rise if left unchecked.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/13.-Sales-KPI.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-25947 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/13.-Sales-KPI.png\" alt=\"EngageBay sales goals dashboard example\" width=\"1920\" height=\"937\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/13.-Sales-KPI.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/13.-Sales-KPI-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/13.-Sales-KPI-1024x500.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/13.-Sales-KPI-768x375.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/13.-Sales-KPI-1536x750.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/13.-Sales-KPI-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Improving_Closing_Ratio\"><\/span><strong><span style=\"color: #993300;\">#4. Improving Closing Ratio<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Closing ratio defines the number of closed deals compared to the number of proposals sent out. It indicates the efficiency of a sales professional or sales team. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales managers must track this metric as it shows which <a href=\"https:\/\/www.engagebay.com\/blog\/sales-strategy\/\">strategies<\/a> result in better figures (and which ones don\u2019t work).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Why it\u2019s important to improve closing ratio:<\/strong> Improving your closing ratio signifies that you have more business and, by extrapolation, more money. Close ratio also motivates each sales rep to realize what it takes to close an account.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/12.-Sales-manager.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-25944 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/12.-Sales-manager.png\" alt=\"EngageBay sales goals dashboard example\" width=\"1920\" height=\"937\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/12.-Sales-manager.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/12.-Sales-manager-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/12.-Sales-manager-1024x500.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/12.-Sales-manager-768x375.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/12.-Sales-manager-1536x750.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/12.-Sales-manager-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-quota\/\">Read also:&nbsp;Sales Quota 101: What It Is and Why It Matters to Your Business<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Improving_Win_Rate\"><\/span><strong><span style=\"color: #993300;\">#5. Improving Win Rate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The average win rate refers to the rate at which the final list (or stage) of prospects gets converted to paid customers. Sales managers must aim to craft a viable sales strategy that helps reps <a href=\"https:\/\/www.engagebay.com\/blog\/best-sales-cadence-tools\/\">close more deals.&nbsp;<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Why it\u2019s important to improve win rate:<\/strong> Win rate is one of the most important metrics and is usually measured by most sales leaders. Better win rates bring in more revenue and stronger standing against competitors.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/6.-Win-loss.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-25941 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/6.-Win-loss.png\" alt=\"EngageBay sales goals dashboard example\" width=\"1920\" height=\"937\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/6.-Win-loss.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/6.-Win-loss-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/6.-Win-loss-1024x500.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/6.-Win-loss-768x375.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/6.-Win-loss-1536x750.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/6.-Win-loss-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\">Read also: How To Save Time by Automating Your eCommerce Store<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Shortening_Sales_Cycle\"><\/span><strong><span style=\"color: #993300;\">#6. Shortening Sales Cycle<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A sales cycle refers to the duration it takes to convert a lead into a customer. Businesses with shorter sales cycle spans tend to generate better revenue. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no predefined ideal sales cycle length as different industries have different sales cycles. The goal here is to cut down the length of your sales cycle.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Why it\u2019s important to shorten the sales cycle:<\/strong> A shorter sales cycle reduces the probability of things going wrong during the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\">sales process<\/a>. In addition, shorter sales cycles directly impact the bottom line as it allows sales reps to engage with more prospects (revenue growth).<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Boost your sales success with the ultimate sales analysis techniques \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/sales-analysis\/\" data-wpel-link=\"internal\">dive into our in-depth guide today<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f680.svg\" alt=\"\ud83d\ude80\"><\/em><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-25942 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard.png\" alt=\"EngageBay sales goals dashboard example\" width=\"1903\" height=\"937\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard.png 1903w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard-1024x504.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard-768x378.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard-1536x756.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard-595xh.png 595w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Improving_Average_Deal_Size\"><\/span><strong><span style=\"color: #993300;\">#7. Improving Average Deal Size<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Average deal value is the average amount per closed deal. The goal of sales managers entails closing bigger deals through various means, which includes engaging with top-tier, profitable customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales reps can close deals with bundled services, <a href=\"https:\/\/www.engagebay.com\/blog\/upsell-using-email-marketing\/\">upsell, and cross-sell<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Why it\u2019s important to improve average deal size:<\/strong> A bigger deal offers higher profit margins and reduced cost of delivery. Bagging a bigger deal can also help flatten out the fluctuations in your sales trends.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/11.-Deal-performance.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-25943 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/11.-Deal-performance.png\" alt=\"EngageBay sales goals dashboard example\" width=\"1920\" height=\"937\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/11.-Deal-performance.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/11.-Deal-performance-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/11.-Deal-performance-1024x500.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/11.-Deal-performance-768x375.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/11.-Deal-performance-1536x750.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/11.-Deal-performance-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mission-statement-examples\/\">Read also: Imitating Excellence: Top Mission Statement Examples to Inspire Your Own<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Improving_NPS\"><\/span><strong><span style=\"color: #993300;\">#8. Improving NPS<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Net Promoter Score or NPS shows the <a href=\"https:\/\/www.engagebay.com\/blog\/small-business-customer-service\/\">satisfaction levels of customers<\/a> and indicates how likely customers are to recommend your services or products to others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that sales reps can sometimes end up coercing clients to offer better ratings than they intend to. If this happens, you&#8217;ll see good NSP scores but not great customer retention rates or actual word-of-mouth promotion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Why it\u2019s important to improve NPS:<\/strong> More detracters can also mean higher customer churn. Tracking your genuine NPS can help you evaluate and improve customer loyalty and satisfaction, ultimately leading to business growth.&nbsp;<\/span><\/p>\n<figure id=\"attachment_25948\" aria-describedby=\"caption-attachment-25948\" style=\"width: 1100px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/NPS-dashbooard.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-25948 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/NPS-dashbooard.png\" alt=\"EngageBay sales goals dashboard example\" width=\"1100\" height=\"542\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/NPS-dashbooard.png 1100w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/NPS-dashbooard-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/NPS-dashbooard-1024x505.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/NPS-dashbooard-768x378.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/NPS-dashbooard-595xh.png 595w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/a><figcaption id=\"caption-attachment-25948\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.businessanalyze.com\/en\/net-promoter-score-dashboards\/\">Business Analyze<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">We\u2019ve seen some of the key sales goal examples and metrics, but the question remains: how do we quantify these goals?&nbsp;<\/span><\/p>\n<p><strong>By using the SMART goal framework.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The following section covers this in detail.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/professional-goal-examples\/\">Read also: Professional Goal Examples To Build A Dream Career<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SMART_Sales_Goals_Examples\"><\/span><span style=\"color: #339966;\"><strong>SMART Sales Goals Examples<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What are SMART sales goals? How in the world do you set SMART goals?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u2018SMART\u2019 in SMART goal stands for <\/span><b>S<\/b><span style=\"font-weight: 400;\">pecific, <\/span><b>M<\/b><span style=\"font-weight: 400;\">easurable, <\/span><b>A<\/b><span style=\"font-weight: 400;\">ttainable, <\/span><b>R<\/b><span style=\"font-weight: 400;\">elevant, and <\/span><b>T<\/b><span style=\"font-weight: 400;\">ime-bound.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having SMART goals ensure that your sales goals are realistic, sets a clear timetable, and eliminates guesswork.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s convert all the sales goals mentioned above into SMART goals, shall we?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_In_four_months_our_sales_team_will_reduce_churn_by_15_by_training_sales_reps_to_offer_better_support\"><\/span><span style=\"color: #993300;\">#1. In four months, our sales team will reduce churn by 15% by training sales reps to offer better support<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific<\/b><span style=\"font-weight: 400;\">: The goal clearly specifies reducing customer churn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable<\/b><span style=\"font-weight: 400;\">: Customer churn can be measured and tracked.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attainable<\/b><span style=\"font-weight: 400;\">: We\u2019ve set an attainable goal of 15%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant<\/b><span style=\"font-weight: 400;\">: Improving support directly correlates with loyalty.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-Bound:<\/b><span style=\"font-weight: 400;\"> The goal has a duration of four months.<\/span><\/li>\n<\/ul>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Want to win at sales? It all starts with effective lead management. Find out more from our <a href=\"https:\/\/www.engagebay.com\/blog\/sales-lead-management\/\" data-wpel-link=\"internal\">comprehensive guide<\/a>.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Well_increase_our_average_customer_lifetime_value_from_50K_to_75K_through_discount_campaigns_in_six_months\"><\/span><span style=\"color: #993300;\">#2. We\u2019ll increase our average customer lifetime value from $50K to $75K through discount campaigns in six months<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific<\/b><span style=\"font-weight: 400;\">: The goal clearly specifies increasing Customer Lifetime Value (CLV).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable<\/b><span style=\"font-weight: 400;\">: Customer Lifetime Value can be measured and tracked.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attainable<\/b><span style=\"font-weight: 400;\">: Increasing from $50K to $75K is a realistic change.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant<\/b><span style=\"font-weight: 400;\">: Promotional discount campaigns do improve CLV.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-Bound:<\/b><span style=\"font-weight: 400;\"> The goal has a duration of six months.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-playbook\/\">Read also: 10 Things to Ensure Your Sales Playbook is Crazy Good<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_For_the_next_five_months_well_reduce_customer_acquisition_costs_by_20_by_segmenting_prospects_into_lists_based_on_interests_and_utilize_them_for_personalized_marketing\"><\/span><span style=\"font-weight: 400; color: #993300;\">#3. For the next five months, we\u2019ll reduce customer acquisition costs by 20% by segmenting prospects into lists based on interests and utilize them for personalized marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific<\/b><span style=\"font-weight: 400;\">: The goal clearly specifies reducing customer acquisition costs.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable<\/b><span style=\"font-weight: 400;\">: Customer acquisition costs (CAC) can be measured and tracked.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attainable<\/b><span style=\"font-weight: 400;\">: A 15% reduction is feasible.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant<\/b><span style=\"font-weight: 400;\">: Segmenting prospects helps better understand their needs, which correlates with lowering acquisition costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-Bound:<\/b><span style=\"font-weight: 400;\"> The goal has a duration of five months.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/net-sales\/\">Read also: What Are Net Sales? \u2013 Formulas, Calculations, And Examples<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_For_the_next_three_weeks_our_sales_team_will_schedule_eight_more_qualified_sales_calls_to_increase_closing_rate\"><\/span><span style=\"font-weight: 400; color: #993300;\">#4. For the next three weeks, our sales team will schedule eight more qualified sales calls to increase closing rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific<\/b><span style=\"font-weight: 400;\">: The goal clearly specifies improving closing ratio.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable<\/b><span style=\"font-weight: 400;\">: Closing ratio can be measured and tracked.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attainable<\/b><span style=\"font-weight: 400;\">: Eight calls is an attainable goal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant<\/b><span style=\"font-weight: 400;\">: Successful qualified sales calls can positively impact closing ratio.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-Bound:<\/b><span style=\"font-weight: 400;\"> The goal has a duration of three weeks.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/saas-business-model\/\">Read also: SaaS Business Model Working Explained<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_As_a_sales_manager_I_want_to_increase_win_rate_by_25_at_the_end_of_one_year_by_rectifying_our_sales_conversion_strategy\"><\/span><span style=\"font-weight: 400; color: #993300;\">#5. As a sales manager, I want to increase win rate by 25% at the end of one year by rectifying our sales conversion strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific<\/b><span style=\"font-weight: 400;\">: The goal clearly specifies increasing win rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable<\/b><span style=\"font-weight: 400;\">: Win rate can be measured and tracked.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attainable<\/b><span style=\"font-weight: 400;\">: Increasing win rate by 25% is a realistic goal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant<\/b><span style=\"font-weight: 400;\">: A more streamlined sales prospecting plan can improve win rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-Bound:<\/b><span style=\"font-weight: 400;\"> The goal has a duration of one year.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-performance-metrics\/\">Read also: The ONLY 8 Sales Performance Metrics That Matter<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_This_month_I_want_to_reduce_sales_cycle_from_four_to_two_weeks_by_focusing_on_the_highest-performing_channels\"><\/span><span style=\"font-weight: 400; color: #993300;\">#6. This month, I want to reduce sales cycle from four to two weeks by focusing on the highest-performing channels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific<\/b><span style=\"font-weight: 400;\">: The goal clearly specifies reducing sales cycle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable<\/b><span style=\"font-weight: 400;\">: Sales cycle can be measured and tracked.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attainable<\/b><span style=\"font-weight: 400;\">: The goal is feasible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant<\/b><span style=\"font-weight: 400;\">: Focusing on the highest-performing channel reduces sales cycle duration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-Bound:<\/b><span style=\"font-weight: 400;\"> The goal has a duration of one month.&nbsp;<\/span><\/li>\n<\/ul>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Want to elevate your sales performance? Uncover the top sales analysis techniques in our <a href=\"https:\/\/www.engagebay.com\/blog\/sales-analysis\/\" data-wpel-link=\"internal\">extensive guide<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3c6.svg\" alt=\"\ud83c\udfc6\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_In_the_next_quarter_lets_increase_average_deal_size_by_offering_a_30_discount_on_upsold_services_when_customers_purchase_the_base_service\"><\/span><span style=\"font-weight: 400; color: #993300;\">#7. In the next quarter, let\u2019s increase average deal size by offering a 30% discount on upsold services when customers purchase the base service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific<\/b><span style=\"font-weight: 400;\">: The goal clearly specifies increasing average deal size.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable<\/b><span style=\"font-weight: 400;\">: Average deal size can be measured and tracked.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attainable<\/b><span style=\"font-weight: 400;\">: Assuming users will opt for upsold services when offered a discount is realistic.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant<\/b><span style=\"font-weight: 400;\">: Upselling using discounts can increase average deal size.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-Bound:<\/b><span style=\"font-weight: 400;\"> The goal has a duration of 3 months.&nbsp;<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/meddic-sales-methodology\/\">Read also: MEDDIC Sales Methodology: What Is It and Why You Need It<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_For_the_next_month_our_sales_team_should_improve_NPS_by_increasing_promoters_by_10_and_reducing_detractors_by_5_using_root_cause_analysis\"><\/span><span style=\"font-weight: 400; color: #993300;\">#8. For the next month, our sales team should improve NPS by increasing promoters by 10% and reducing detractors by 5% using root cause analysis<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific<\/b><span style=\"font-weight: 400;\">: The goal clearly specifies improving the net promoter score.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable<\/b><span style=\"font-weight: 400;\">: Net promoter score can be measured and tracked.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attainable<\/b><span style=\"font-weight: 400;\">: Increasing promoters by 10% and decreasing detractors by 5% is an attainable goal.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant<\/b><span style=\"font-weight: 400;\">: Conducting a root cause analysis can pinpoint the cause of low NPS, which can then help your sales organization rectify the issues.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-Bound:<\/b><span style=\"font-weight: 400;\"> The goal has a duration of one month.&nbsp;<\/span><\/li>\n<\/ul>\n<p><strong>To summarize:&nbsp;<\/strong><\/p>\n<table class=\"GeneratedTable\">\n<thead>\n<tr style=\"background-color: #d2c4df;\">\n<th style=\"text-align: center;\">Normal Goal<\/th>\n<th style=\"text-align: center;\">SMART Goal<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\">Increase Customer Lifetime Value<\/td>\n<td style=\"text-align: left;\">In four months, our sales team will reduce churn by 15% by training sales reps to offer better support<\/td>\n<\/tr>\n<tr style=\"background-color: #f6f2f2;\">\n<td style=\"text-align: left;\">Lower Customer Acquisition Costs<\/td>\n<td style=\"text-align: left;\">We\u2019ll increase our average customer lifetime value from $50K to $75K through discount campaigns in six months<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Reduce Customer Churn<\/td>\n<td style=\"text-align: left;\">For the next five months, we\u2019ll reduce customer acquisition costs by 20% by segmenting prospects into lists based on interests and utilize them for personalized marketing<\/td>\n<\/tr>\n<tr style=\"background-color: #f6f2f2;\">\n<td style=\"text-align: left;\">Improve Closing Ratio<\/td>\n<td style=\"text-align: left;\">For the next three weeks, our sales team will schedule eight more qualified sales calls to increase closing rate<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Improve Win Rate<\/td>\n<td style=\"text-align: left;\">As a sales manager, I want to increase win rate by 25% at the end of one year by rectifying our sales conversion strategy<\/td>\n<\/tr>\n<tr style=\"background-color: #f6f2f2;\">\n<td style=\"text-align: left;\">Shorten Sales Cycle<\/td>\n<td style=\"text-align: left;\">This month, I want to reduce sales cycle from four to two weeks by focusing on the highest-performing channels<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Improve Average Deal Size<\/td>\n<td style=\"text-align: left;\">In the next quarter, let\u2019s increase average deal size by offering a 30% discount on upsold services when customers purchase the base service<\/td>\n<\/tr>\n<tr style=\"background-color: #f6f2f2;\">\n<td style=\"text-align: left;\">Improve NPS<\/td>\n<td style=\"text-align: left;\">For the next month, our sales team should improve NPS by increasing promoters by 10% and reducing detractors by 5% using root cause analysis<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-tips\/\">Read also:&nbsp;6 Killer Sales Tips for Getting the World to Say \u2018Yes\u2019<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_Digital_Marketing_Agency_Uses_EngageBay_To_Keep_Track_of_Sales_Goals_and_Reduce_Churn_by_15\"><\/span><span style=\"color: #339966;\"><strong>Case Study: Digital Marketing Agency Uses EngageBay To Keep Track of Sales Goals and Reduce Churn by 15%<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of EngageBay&#8217;s early customers, a US-based digital marketing agency, had a tough time reaching sales quotas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, one of their quarterly sales target reports showed poor growth numbers.&nbsp;<\/span><\/p>\n<p><strong>In addition to this, the agency hit obstacle after obstacle:&nbsp;<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It faced severe issues unifying marketing, sales, and customer support teams<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The agency had no way of monitoring the sales performance of the team and sales agents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outdated data due to silos and sheets was causing miscommunication and inefficiencies<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to the agency\u2019s director Rowan T, EngageBay helped solve the &#8216;Excel&#8217; problem first.<\/span><\/p>\n<blockquote><p><strong><span style=\"color: #008000;\"> \u201c<em>Soon as we saw growth in lead generation<\/em><em>, we realized that managing all that data on Excel sheets was not working. We first started looking for only a super affordable sales and lead data management tool, but later we came to use EngageBay for a lot more.<\/em>\u201d<\/span><\/strong><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-goals-tracker-e1658383711894.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-25925 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-goals-tracker-e1658383711894.png\" alt=\"EngageBay sales goals tracking software\" width=\"1920\" height=\"931\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-goals-tracker-e1658383711894.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-goals-tracker-e1658383711894-300x145.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-goals-tracker-e1658383711894-1024x497.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-goals-tracker-e1658383711894-768x372.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-goals-tracker-e1658383711894-1536x745.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-goals-tracker-e1658383711894-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay&#8217;s sales, marketing and client management tools helped the agency quantify its goals and track progress with ease. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay has an audience segmentation feature that helped the agency focus on buyer personas, while its intuitive and customizable sales activity dashboard offered a holistic view of the key sales metrics.&nbsp;<\/span><\/p>\n<p>We regularly collect feedback from our users, and this is what Rowan said after using EngageBay for more than a year:<\/p>\n<blockquote><p><span style=\"color: #008000;\"><strong>\u201c<em>With little effort, we went from shooting in the dark to setting up attainable, realistic sales goals; this reflected in our revenue growth too.<\/em>\u201d<\/strong><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Thousands of small companies use EngageBay to track their sales goals, offer value to their customers, and close deals faster.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.g2.com\/products\/engagebay-all-in-one-suite\/reviews\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-24527 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/EngageBay-All-in-One-Suite-Reviews-2022-Details-Pricing-Features-G2-e1656666418370.png\" alt=\"EngageBay review on G2\" width=\"1570\" height=\"286\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/EngageBay-All-in-One-Suite-Reviews-2022-Details-Pricing-Features-G2-e1656666418370.png 1570w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/EngageBay-All-in-One-Suite-Reviews-2022-Details-Pricing-Features-G2-e1656666418370-300x55.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/EngageBay-All-in-One-Suite-Reviews-2022-Details-Pricing-Features-G2-e1656666418370-1024x187.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/EngageBay-All-in-One-Suite-Reviews-2022-Details-Pricing-Features-G2-e1656666418370-768x140.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/EngageBay-All-in-One-Suite-Reviews-2022-Details-Pricing-Features-G2-e1656666418370-1536x280.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/06\/EngageBay-All-in-One-Suite-Reviews-2022-Details-Pricing-Features-G2-e1656666418370-595xh.png 595w\" sizes=\"(max-width: 1570px) 100vw, 1570px\" \/><\/a><\/p>\n<p><strong>Here&#8217;s another one of EngageBay&#8217;s happy customers recommending the software:<\/strong><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Shawn L on why he recommends EngageBay\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MCxfgxjwfq0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-strategy\/\">Read also:&nbsp;6 Steps to Create Your CRM Strategy (+ How to Track It)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up_The_%E2%80%98Goal_of_Setting_Sales_Goals\"><\/span><span style=\"color: #339966;\"><strong>Wrapping Up: The \u2018Goal\u2019 of Setting Sales Goals<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By now, you\u2019ll have realized the importance of sales goals \u2013 it\u2019s fascinating how each sales goal relates to both the company\u2019s overarching vision and each individual\u2019s path to success.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, having too many SMART goals can dilute effectiveness and efficiency \u2013 the very essence of having them in the first place.&nbsp;<\/span><\/p>\n<blockquote><p><strong><span style=\"color: #008000;\">\u201cGreat salespeople are relationship builders who provide value and help their customers win.\u201d&nbsp;<br \/>\n<em>~ Jeffrey Gitomer, sales leader and business trainer<\/em><\/span><\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In a nutshell, you need to have SMART goals for all the key metrics and then use a CRM software such as EngageBay to aid and keep track of these KPIs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a small business, <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is the best option as it offers an all-in-one CRM software at affordable prices. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Our motto, after all, includes &#8216;sell faster.&#8217;<\/strong><\/span><\/p>\n<figure id=\"attachment_25939\" aria-describedby=\"caption-attachment-25939\" style=\"width: 1439px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-25939 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-software.png\" alt=\"EngageBay sales goals software\" width=\"1439\" height=\"573\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-software.png 1439w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-software-300x119.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-software-1024x408.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-software-768x306.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-sales-software-595xh.png 595w\" sizes=\"(max-width: 1439px) 100vw, 1439px\" \/><\/a><figcaption id=\"caption-attachment-25939\" class=\"wp-caption-text\"><em>EngageBay offers a suite of sales tools to help you &#8216;sell faster&#8217;<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">EngageBay also offers marketing automation, sales management, and customer support tools to help you improve your overall business process.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested? <a href=\"https:\/\/app.engagebay.com\/signup\">Sign up<\/a> for free and <a href=\"https:\/\/meetings.engagebay.com\/book-demo-free\">book a quick demo<\/a> with our experts.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Goals form the bedrock of any successful endeavor, and sales are no exception.&nbsp; Whether they are personal goals or professional [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":26166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[158],"tags":[6166,6851,6855,6854,4917,6417,6853,6852],"class_list":["post-25904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-business-growth","tag-sales-goals","tag-sales-growth","tag-sales-kpis","tag-sales-metrics","tag-sales-performance","tag-sales-performance-goals","tag-sales-performance-metrics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 SMART Sales Goals for Business Growth [+ Case Study]<\/title>\n<meta name=\"description\" content=\"An exhaustive, engaging, and practical guide to help you set up sales goals for your team to become sales rockstars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 SMART Sales Goals for Business Growth [+ Case Study]\" \/>\n<meta property=\"og:description\" content=\"An exhaustive, engaging, and practical guide to help you set up sales goals for your team to become sales rockstars.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T14:23:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T14:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/sales-goals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Abdul Bashid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abdul Bashid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/\"},\"author\":{\"name\":\"Abdul Bashid\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/3df0354cfe9459f56796e9a2a047742c\"},\"headline\":\"8 SMART Sales Goals for Business Growth [+ Case Study]\",\"datePublished\":\"2022-07-27T14:23:01+00:00\",\"dateModified\":\"2026-05-05T14:27:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/\"},\"wordCount\":3039,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/sales-goals.png\",\"keywords\":[\"business growth\",\"sales goals\",\"sales growth\",\"Sales KPIs\",\"sales metrics\",\"sales performance\",\"sales performance goals\",\"sales performance metrics\"],\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/\",\"name\":\"8 SMART Sales Goals for Business Growth [+ Case Study]\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/sales-goals.png\",\"datePublished\":\"2022-07-27T14:23:01+00:00\",\"dateModified\":\"2026-05-05T14:27:23+00:00\",\"description\":\"An exhaustive, engaging, and practical guide to help you set up sales goals for your team to become sales rockstars.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/sales-goals\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/sales-goals.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/sales-goals.png\",\"width\":1000,\"height\":600,\"caption\":\"sales-goals\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/sales-goals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/sales\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"8 SMART Sales Goals for Business Growth [+ Case Study]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/3df0354cfe9459f56796e9a2a047742c\",\"name\":\"Abdul Bashid\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ab8b01fe38f1939ee754a084cdaf9840f9c246f4f233b7a1274c3a9035b533a?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ab8b01fe38f1939ee754a084cdaf9840f9c246f4f233b7a1274c3a9035b533a?s=96&d=identicon&r=g\",\"caption\":\"Abdul Bashid\"},\"description\":\"Abdul is a seasoned B2B SaaS content marketer with 6+ years of experience creating high-impact content on SaaS, CRM, marketing automation, and SMB software. He combines industry knowledge with sharp storytelling to make complex topics simple and actionable. Outside of work, he keeps up with tech trends and unwinds with a good Netflix binge.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/bashidabdul\"],\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/abdul-bashid\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"8 SMART Sales Goals for Business Growth [+ Case Study]","description":"An exhaustive, engaging, and practical guide to help you set up sales goals for your team to become sales rockstars.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/sales-goals\/","og_locale":"en_US","og_type":"article","og_title":"8 SMART Sales Goals for Business Growth [+ Case Study]","og_description":"An exhaustive, engaging, and practical guide to help you set up sales goals for your team to become sales rockstars.","og_url":"https:\/\/www.engagebay.com\/blog\/sales-goals\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2022-07-27T14:23:01+00:00","article_modified_time":"2026-05-05T14:27:23+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/sales-goals.png","type":"image\/png"}],"author":"Abdul Bashid","twitter_card":"summary_large_image","twitter_creator":"@engagebay","twitter_site":"@engagebay","twitter_misc":{"Written by":"Abdul Bashid","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/sales-goals\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-goals\/"},"author":{"name":"Abdul Bashid","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/3df0354cfe9459f56796e9a2a047742c"},"headline":"8 SMART Sales Goals for Business Growth [+ Case Study]","datePublished":"2022-07-27T14:23:01+00:00","dateModified":"2026-05-05T14:27:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-goals\/"},"wordCount":3039,"commentCount":0,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/sales-goals.png","keywords":["business growth","sales goals","sales growth","Sales KPIs","sales metrics","sales performance","sales performance goals","sales performance metrics"],"articleSection":["Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/sales-goals\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/sales-goals\/","url":"https:\/\/www.engagebay.com\/blog\/sales-goals\/","name":"8 SMART Sales Goals for Business Growth [+ Case Study]","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-goals\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/sales-goals.png","datePublished":"2022-07-27T14:23:01+00:00","dateModified":"2026-05-05T14:27:23+00:00","description":"An exhaustive, engaging, and practical guide to help you set up sales goals for your team to become sales rockstars.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/sales-goals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/sales-goals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/sales-goals\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/sales-goals.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/sales-goals.png","width":1000,"height":600,"caption":"sales-goals"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/sales-goals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Sales","item":"https:\/\/www.engagebay.com\/blog\/category\/sales\/"},{"@type":"ListItem","position":3,"name":"8 SMART Sales Goals for Business Growth [+ Case Study]"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/3df0354cfe9459f56796e9a2a047742c","name":"Abdul Bashid","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2ab8b01fe38f1939ee754a084cdaf9840f9c246f4f233b7a1274c3a9035b533a?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ab8b01fe38f1939ee754a084cdaf9840f9c246f4f233b7a1274c3a9035b533a?s=96&d=identicon&r=g","caption":"Abdul Bashid"},"description":"Abdul is a seasoned B2B SaaS content marketer with 6+ years of experience creating high-impact content on SaaS, CRM, marketing automation, and SMB software. He combines industry knowledge with sharp storytelling to make complex topics simple and actionable. Outside of work, he keeps up with tech trends and unwinds with a good Netflix binge.","sameAs":["https:\/\/www.linkedin.com\/in\/bashidabdul"],"url":"https:\/\/www.engagebay.com\/blog\/author\/abdul-bashid\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/25904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=25904"}],"version-history":[{"count":16,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/25904\/revisions"}],"predecessor-version":[{"id":80354,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/25904\/revisions\/80354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/26166"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=25904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=25904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=25904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}