{"id":26083,"date":"2022-07-28T13:18:01","date_gmt":"2022-07-28T13:18:01","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=26083"},"modified":"2026-05-29T14:32:55","modified_gmt":"2026-05-29T14:32:55","slug":"ecommerce-automation","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/","title":{"rendered":"Ecommerce Automation: How To Automate Your Ecommerce Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When Filip and Sergey launched <\/span><span style=\"font-weight: 400;\">Pearly<\/span><span style=\"font-weight: 400;\">, they\u200c already had a successful ecommerce business, <\/span><span style=\"font-weight: 400;\">Society Socks<\/span><span style=\"font-weight: 400;\">, where they spent much of their time running its operations. They weren&#8217;t thinking much about ecommerce automation.<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i><span style=\"font-weight: 400;\">&#8220;<\/span><\/i><i><span style=\"font-weight: 400;\">We were spending 10 to 20 hours a week managing fulfillment, making sure that all the labels were allocated to the right products, and that our shipping team knew exactly what to fulfill.&#8221;<\/span><\/i><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">They also handled a lot of back office operations, like accounting, administrative work, and customer support. But<\/span><span style=\"font-weight: 400;\">&nbsp;how could they build Pearly from the ground up while still running Society Socks?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To successfully run both brands, they realized they had to save time by automating some aspects of their business.<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i><span style=\"font-weight: 400;\">&#8220;Basically, we automated most of the business that\u200c can be automated and focus on the components of the business that require our soul, like marketing and other creative work, and that&#8217;s where we invest our time.&#8221;<\/span><\/i><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">And their shipping and fulfillment process now takes 30 minutes to an hour instead of 10 hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;m telling you about Filip and Sergey because you might have the same challenges. Ecommerce store customers expect fast shipping, a smooth payment process, quick customer support, and just an overall seamless shopping experience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For you as a business owner, this means spending more time running operations. The good news is that many of those eCommerce business processes can be automated through technology or AI agents like Minami.<\/span><\/p>\n<p><b>But how do you know what\u2019s worth automating? How do you automate the different components of your ecommerce business?<\/b><\/p>\n<p><strong>In this article, you\u2019ll learn:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to identify what to automate in your ecommerce business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to automate your ecommerce business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The tools required to automate the different components of your ecommerce business<\/span><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#But_First_What_is_Ecommerce_Automation\" >But First, What is Ecommerce Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#How_To_Identify_What_To_Automate_in_Your_Ecommerce_Business\" >How To Identify What To Automate in Your Ecommerce Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#Ecommerce_Automation_How_To_Automate_Your_Ecommerce_Business\" >Ecommerce Automation: How To Automate Your Ecommerce Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#Order_fulfillment_inventory_shipping_automation\" >Order fulfillment, inventory &amp; shipping automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#Customer_support_and_Helpdesk_automation\" >Customer support and Helpdesk automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#Automation_of_email_marketing_and_other_campaigns\" >Automation of email marketing and other campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#Accounting_and_bookkeeping_automation\" >Accounting and bookkeeping automation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#Get_Started_with_Ecommerce_Automation\" >Get Started with Ecommerce Automation<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"But_First_What_is_Ecommerce_Automation\"><\/span><span style=\"color: #339966;\"><b>But First, What is Ecommerce Automation?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ecommerce automation is the process of using tools and software to run parts of your business that you would otherwise have done yourself. It saves you time that you can invest in high-value components of the business, like marketing, product development, and customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As your business scales and single orders turn into hundreds of orders per week, processes become complex and there\u2019s a higher chance of human error. These errors might lead to a poor shopping experience for your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>For example<\/strong>, a customer can drop a note on the customization they\u2019d like on a product\u2013maybe it\u2019s a gift. But sorting through hundreds of orders, each with different customization needs, is time-consuming. And because of the human input in the process, you might miss some notes.<\/span><\/p>\n<figure id=\"attachment_26112\" aria-describedby=\"caption-attachment-26112\" style=\"width: 1748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26112 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-2.png\" alt=\"What is Eommerce Automation \" width=\"1748\" height=\"1240\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-2.png 1748w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-2-300x213.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-2-1024x726.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-2-768x545.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-2-1536x1090.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-2-595xh.png 595w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><figcaption id=\"caption-attachment-26112\" class=\"wp-caption-text\">EngageBay media<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">But with order management software, the entire process from when a customer places an order to when the product is shipped is run by a tool with minimal human input.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or you could segment customers in your <\/span><a href=\"https:\/\/www.engagebay.com\/products\/crm\"><span style=\"font-weight: 400;\">CRM software<\/span><\/a><span style=\"font-weight: 400;\"> based on different segmentation strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, someone can pick an item but fail to finish their shopping experience. You can group these customers based on their shared attributes and run targeted marketing campaigns that increase sales by retargeting those who abandoned their carts.<\/span><\/p>\n<p>There\u2019s a lot you could automate in your business, from CRM workflows and inventory management to <a href=\"https:\/\/profitbooks.net\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">accounting software<\/a> that handles invoicing, expenses, and financial tracking.<\/p>\n<p><span style=\"font-weight: 400;\">If you automate your entire business, the cost of ecommerce automation could eat up your revenue and leave you with a small profit margin. Or if you spend your entire time running the operations by yourself, your business growth might hit a plateau amid the fierce competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why it\u2019s essential to know where to start.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/bigcommerce-vs-magento\/\">Read also: BigCommerce vs Magento: Features, Pricing, and More Compared<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Identify_What_To_Automate_in_Your_Ecommerce_Business\"><\/span><span style=\"color: #339966;\"><b>How To Identify What To Automate in Your Ecommerce Business<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_26114\" aria-describedby=\"caption-attachment-26114\" style=\"width: 1748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26114 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-3.png\" alt=\"How To Identify What To Automate in Your Ecommerce Business\" width=\"1748\" height=\"1240\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-3.png 1748w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-3-300x213.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-3-1024x726.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-3-768x545.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-3-1536x1090.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-3-595xh.png 595w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><figcaption id=\"caption-attachment-26114\" class=\"wp-caption-text\"><em>EngageBay media<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The premise of identifying what to automate lies in our human nature.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are more prone to making mistakes when executing repetitive processes, but excel at activities that require our judgment, thinking, and creativity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might experience mental fatigue and consequently lose concentration when manually checking orders or copy-pasting data from one software to an excel sheet or other different tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, tools and software excel at this, which is why many businesses rely on ecommerce automation tools to handle repetitive processes efficiently and reduce manual errors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike humans, they don\u2019t have the awareness to lose concentration. They are better at executing repetitive processes based on a set of rules put in place.&nbsp;<\/span><\/p>\n<p><strong>Based on this, we derived three factors to look out for when identifying what needs to be automated:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Processes that involve using the same data in multiple applications. For example, copy-pasting or manual entry of data from <a href=\"https:\/\/www.getmesa.com\/apps\/shopify\/integrate\/googlesheets\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Shopify to Excel sheets<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Activities that rarely change or processes that always follow the same steps. For example, resizing each image individually.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Functions that rely on pre-defined rules. For example, when items are out of stock, you could use conditional statements to change the message on the product page when the stock is zero.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And when identifying the components that can be automated, it\u2019s best to look at how the business would be affected, whether it\u2019s the employee productivity, the cost incurred, or the level of customer satisfaction.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could fully automate your customer support, but since some components require your judgment and human touch, you might end up having a lot of angry customers because of the generic responses they receive.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/automated-emails\/\">9 Automatic Emails You Should Have for Your eCommerce Store<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ecommerce_Automation_How_To_Automate_Your_Ecommerce_Business\"><\/span><span style=\"color: #339966;\"><b>Ecommerce Automation: How To Automate Your Ecommerce Business<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_26115\" aria-describedby=\"caption-attachment-26115\" style=\"width: 1748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-26115 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-4.png\" alt=\"How to automate your ecommerce business\" width=\"1748\" height=\"1240\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-4.png 1748w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-4-300x213.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-4-1024x726.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-4-768x545.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-4-1536x1090.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/Untitled-design-4-595xh.png 595w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><figcaption id=\"caption-attachment-26115\" class=\"wp-caption-text\"><em>EngageBay media<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Based on the interview I had with Filip, the three factors highlighted above, and reading stories from other ecommerce store owners, I picked out four key areas you can begin with.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also worth noting that if you&#8217;re just getting started, it can be a lot to deal with all at once. It&#8217;s best to focus on one area and then move on to the next.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-crm\/\">Read also: eCommerce CRM: The Top Platforms for Streamlining Your Business<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Order_fulfillment_inventory_shipping_automation\"><\/span><span style=\"color: #993300;\"><b>Order fulfillment, inventory &amp; shipping automation<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This automation involves using a <a href=\"https:\/\/www.shipbob.com\/3pl\/\">third-party logistics (3PL)<\/a> company. How the 3PL operates depends on the type of 3PL you choose. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a tech-enabled 3PL, you\u2019d have to integrate their software with your store so that when a customer places an order in your store, your fulfillment company receives the order in their system and begins picking, packing, and shipping this efficient process is a key part of effective eCommerce Fulfillment Services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the type of 3PL you chose depends on your processes, growth stage, and the type of product you sell. <\/span><\/p>\n<p><strong>You can choose to:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build an in-house fulfillment center.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hire individuals to carry out the fulfillment. For example, if you are in Europe selling to the US, you can hire an individual to handle the storage and shipping in the US.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invest in an order fulfillment and shipping software that handles everything from order management to shipping.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Filip and Sergey operate their own shipping and fulfillment. Before automating this component of their business, they had to manually check each order and ensure tagging and everything was set up well.&nbsp;<\/span><\/p>\n<p>Filip told me:<\/p>\n<blockquote><p><span style=\"color: #008000;\"><i>\u201cWe had some tagging in place, but we had to basically go through each order and double check if it was set up properly. If there were notes on the order that complicated a lot. <\/i><i>You\u2019d have to watch out for that on every order. So it would take us forever to get through all of our orders.\u201d<\/i><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">When they realized it would be difficult to scale Society Socks while building Pearly, they automated parts of this process.&nbsp;<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i>\u201cWe use a Shopify app that exports our products and orders from Shopify on a weekly basis. It automatically assigns different orders different tags and exports it as a CSV format so that we can pull all order files into Excel.\u201d<\/i><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">They then use <\/span><a href=\"https:\/\/www.howtoexcel.org\/the-complete-guide-to-power-query\/\"><span style=\"font-weight: 400;\">Power Query<\/span><\/a><span style=\"font-weight: 400;\"> in Excel to automatically update the data without having to manually update each order in the Excel sheets.<\/span><\/p>\n<blockquote><p><span style=\"color: #008000;\"><i>\u201cWe then use Power Query to sort all orders in different places. All we have to do is hit refresh once a week on this Excel file, and all of our orders would populate We then put that into our shipping system, and in less than an hour a week, we&#8217;re able to have our whole shipment process finished. We then pass it on to our fulfillment guy who helps us with fulfillment.\u201d&nbsp;<\/i><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">You can also use order fulfillment and shipping software like <\/span><a href=\"https:\/\/www.shipbob.com\/\"><span style=\"font-weight: 400;\">ShipBob<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Deliverr<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Ship Hero<\/span><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/www.shipstation.com\/\"><span style=\"font-weight: 400;\">Ship Station<\/span><\/a><span style=\"font-weight: 400;\">. You <a href=\"https:\/\/katanamrp.com\/inventory-management-guide\/\">ship inventory<\/a> to their warehouses and they pick, pack and ship to your customers based on the orders they receive.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-customer-expectations\/\">Read also: eCommerce Customer Expectations: The Science of Delight<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_support_and_Helpdesk_automation\"><\/span><span style=\"color: #993300;\"><b>Customer support and Helpdesk automation<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This ecommerce automation involves using software to manage conversations with customers across multiple channels in one place, create automatic responses for commonly asked questions or concerns, and manage tickets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be a bit of a nightmare when you are receiving 40-60 inquiries over Gmail per day while also having unresolved live chat conversations and messages on your Facebook and Instagram pages.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.engagebay.com\/service\/help-desk-software\"><span style=\"font-weight: 400;\">helpdesk software<\/span><\/a><span style=\"font-weight: 400;\"> like EngageBay brings all of these conversations under one dashboard. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also allows you to build <\/span><a href=\"https:\/\/www.engagebay.com\/service\/service-automations\"><span style=\"font-weight: 400;\">advanced automation rules<\/span><\/a><span style=\"font-weight: 400;\"> that will save you time on customer support and help you deliver quick and timely responses, ultimately improving customer satisfaction.<\/span><\/p>\n<figure id=\"attachment_14010\" aria-describedby=\"caption-attachment-14010\" style=\"width: 1370px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-14010 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/04\/trigger-email.gif\" alt=\"trigger email workflow\" width=\"1370\" height=\"782\"><\/a><figcaption id=\"caption-attachment-14010\" class=\"wp-caption-text\"><em>Email marketing automation in EngageBay<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are four factors you should consider when choosing the right helpdesk software:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Size of business:<\/b><span style=\"font-weight: 400;\"> The software a large, small to mid-sized business or a solo founder needs is different because of the difference in operations<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Integrations<\/b><span style=\"font-weight: 400;\">: The software you choose has to integrate with the tools you currently use<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Features<\/b><span style=\"font-weight: 400;\">: The software has to pack all the <\/span><a href=\"https:\/\/www.engagebay.com\/products\/customer-service\"><span style=\"font-weight: 400;\">features you need<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><b>Price<\/b><span style=\"font-weight: 400;\">: Price varies depending on the size of your business and the features you need&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Based on the size of your business, the best helpdesk software tools are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.zendesk.com\/\"><span style=\"font-weight: 400;\">Zendesk<\/span><\/a><span style=\"font-weight: 400;\"> for large businesses<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.gorgias.com\/\"><span style=\"font-weight: 400;\">Gorgias <\/span><\/a><span style=\"font-weight: 400;\">for mid-sized businesses<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/products\/customer-service\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> for small businesses<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/best-ecommerce-platforms-for-startups\/\">Read also: The 5 Best eCommerce Platforms for Startups<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Automation_of_email_marketing_and_other_campaigns\"><\/span><span style=\"color: #993300;\"><b>Automation of email marketing and other campaigns<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing automation is the use of software to streamline and manage your marketing campaigns all in one dashboard. You can run social media campaigns, email broadcasts, SMS campaigns, and manage ads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This automation helps you nurture prospects and creates more opportunities to grow your revenue by increasing the average value of each order. For example, you could <a href=\"https:\/\/www.engagebay.com\/blog\/cross-sell\/\">cross-sell<\/a> by including items related to the one purchased on the order confirmation page.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation platforms that have in-built CRM solutions like <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> manage the interactions you have with customers. This data can be used to segment customers based on shared attributes and deliver targeted marketing campaigns.<\/span><\/p>\n<figure id=\"attachment_17175\" aria-describedby=\"caption-attachment-17175\" style=\"width: 1349px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-17175 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/email-broadcast.png\" alt=\"email broadcast workflow\" width=\"1349\" height=\"625\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/email-broadcast.png 1349w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/email-broadcast-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/email-broadcast-1024x474.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/email-broadcast-768x356.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/10\/email-broadcast-595xh.png 595w\" sizes=\"(max-width: 1349px) 100vw, 1349px\" \/><\/a><figcaption id=\"caption-attachment-17175\" class=\"wp-caption-text\"><em>Workflow automation example for sending email broadcasts<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are some automations you could try out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Cart abandonment:<\/strong> This is an email sent to customers who have added items to their cart but failed to checkout. It\u2019s impossible to send out each email manually. So <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation software<\/a> automatically sends out reminders to shoppers to complete their purchase<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Transactional emails:<\/strong> An ecommerce marketing automation software sends out automated emails like newsletter sign-ups, order confirmations, and tracking information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>A\/B testing emails and landing pages:<\/strong> Test out different variations of marketing campaigns and eventually pick one with the best result<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Reactivate old customers:<\/strong> You can activate targeted campaigns on past customers by using customer analytics and segmentation strategies<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can test out these and many more automations by signing up for a <a href=\"https:\/\/app.engagebay.com\/signup\">free EngageBay account<\/a>. Other marketing automation tools include <\/span><a href=\"https:\/\/www.activecampaign.com\/\"><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/mailchimp.com\/\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-automation\/\">Read also: eCommerce Email Automation: Practical Email Flows + Expert Opinions<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Accounting_and_bookkeeping_automation\"><\/span><span style=\"color: #993300;\"><b>Accounting and bookkeeping automation<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bookkeeping automation involves outsourcing the accounting work to a CPA and automatically fetching orders and financial data from your store to an accounting tool.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When starting, most founders handle bookkeeping themselves. They manually type in each order with the fees and shipping cost into an excel sheet. But as revenue grows, it becomes tedious and time-consuming.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accounting software automatically imports all your transactional details, including tax rates from your store tax rates from your store, and integrating sales tax software can further automate tax calculations, reporting, and compliance across different jurisdictions. This saves your accountant a lot of headaches and makes it easy for them to effectively balance the books.<\/span><\/p>\n<p>For constantly scaling up businesses using accounting workflow templates can help put all pieces together more smoothly, showing you the best route to organize and manage your financial chores without missing a beat.<\/p>\n<p><span style=\"font-weight: 400;\">Apart from outsourcing accounting, you could integrate your store with an accounting tool like <\/span><a href=\"https:\/\/www.zoho.com\/books\/\"><span style=\"font-weight: 400;\">Zoho books<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.xero.com\/us\/small-businesses\/ecommerce\/\"><span style=\"font-weight: 400;\">Xero<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/quickbooks.intuit.com\/quickbooks-commerce\/ecommerce-accounting\/\"><span style=\"font-weight: 400;\">QuickBooks<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/www.freshbooks.com\/accounting-software\/e-commerce\"><span style=\"font-weight: 400;\">FreshBooks<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_Started_with_Ecommerce_Automation\"><\/span><span style=\"color: #339966;\"><b>Get Started with Ecommerce Automation<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are a lot of things you could automate. That\u2019s why you also have to factor in the learning curve of each tool, the costs, and the business impact.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So take it one automation at a time. You can use the three factors we highlighted to guide you when choosing what to automate.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To begin with the ecommerce automation, you can sign up for a <\/span><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">free EngageBay account<\/span><\/a><span style=\"font-weight: 400;\"> and test out the helpdesk and marketing automation features.<\/span><\/p>\n<p><em>\ud83d\udc49Empower your ecommerce marketing with the best automation practices \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-marketing-automation\/\">learn more in our expert guide<\/a>! \ud83d\udcaa<\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When Filip and Sergey launched Pearly, they\u200c already had a successful ecommerce business, Society Socks, where they spent much of [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":26219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[61],"tags":[6867,6865,6859,6862,6864,6863,6861,6860,6866,52,2767],"class_list":["post-26083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-accounting-automation","tag-customer-support-automation","tag-ecommerce-automation","tag-ecommerce-store-automation","tag-ecommerce-store-marketing","tag-ecommerce-store-tools","tag-ecommerce-strategy","tag-ecommerce-tips","tag-helpdesk-automation","tag-marketing-automation","tag-sales-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Automation: How To Automate Your Ecommerce Business<\/title>\n<meta name=\"description\" content=\"Ecommerce automation can help you save time and money while boosting your sales. In this article, we&#039;ll show you how to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce Automation: How To Automate Your Ecommerce Business\" \/>\n<meta property=\"og:description\" content=\"Ecommerce automation can help you save time and money while boosting your sales. In this article, we&#039;ll show you how to get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T13:18:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T14:32:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/ecommerce-automation.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sammy Mugambi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/SammyMugambi_\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sammy Mugambi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\"},\"author\":{\"name\":\"Sammy Mugambi\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/874a55841a9cec55dbcb5a147d6ce387\"},\"headline\":\"Ecommerce Automation: How To Automate Your Ecommerce Business\",\"datePublished\":\"2022-07-28T13:18:01+00:00\",\"dateModified\":\"2026-05-29T14:32:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\"},\"wordCount\":2271,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/ecommerce-automation.png\",\"keywords\":[\"accounting automation\",\"customer support automation\",\"eCommerce automation\",\"eCommerce store automation\",\"eCommerce store marketing\",\"eCommerce store tools\",\"eCommerce strategy\",\"eCommerce tips\",\"helpdesk automation\",\"marketing automation\",\"Sales Automation\"],\"articleSection\":[\"Marketing Automation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\",\"name\":\"Ecommerce Automation: How To Automate Your Ecommerce Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/ecommerce-automation.png\",\"datePublished\":\"2022-07-28T13:18:01+00:00\",\"dateModified\":\"2026-05-29T14:32:55+00:00\",\"description\":\"Ecommerce automation can help you save time and money while boosting your sales. In this article, we'll show you how to get started.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#primaryimage\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/ecommerce-automation.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/ecommerce-automation.png\",\"width\":1000,\"height\":600,\"caption\":\"ecommerce-automation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.engagebay.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Automation\",\"item\":\"https:\/\/www.engagebay.com\/blog\/category\/marketing-automation\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ecommerce Automation: How To Automate Your Ecommerce Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"name\":\"EngageBay - All-in-one marketing, sales, and service\",\"description\":\"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses\",\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\",\"name\":\"EngageBay\",\"url\":\"https:\/\/www.engagebay.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"contentUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png\",\"width\":256,\"height\":256,\"caption\":\"EngageBay\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/engagebay\",\"https:\/\/x.com\/engagebay\",\"https:\/\/www.instagram.com\/engagebay\",\"https:\/\/www.linkedin.com\/company\/engagebay\",\"https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/874a55841a9cec55dbcb5a147d6ce387\",\"name\":\"Sammy Mugambi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/90974adcf2a4ad0e3cdadc3ea88c01f576b4177188f0a5d2a224fb119058a6f2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/90974adcf2a4ad0e3cdadc3ea88c01f576b4177188f0a5d2a224fb119058a6f2?s=96&d=identicon&r=g\",\"caption\":\"Sammy Mugambi\"},\"description\":\"Sammy is a freelance content marketer and writer for B2B SaaS companies. He writes content and builds topical content strategies that increase brand awareness and product sign-ups.\",\"sameAs\":[\"https:\/\/sammymugambi.com\/\",\"https:\/\/www.linkedin.com\/in\/sammy-mugambi\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/SammyMugambi_\"],\"url\":\"https:\/\/www.engagebay.com\/blog\/author\/sammy\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ecommerce Automation: How To Automate Your Ecommerce Business","description":"Ecommerce automation can help you save time and money while boosting your sales. In this article, we'll show you how to get started.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/","og_locale":"en_US","og_type":"article","og_title":"Ecommerce Automation: How To Automate Your Ecommerce Business","og_description":"Ecommerce automation can help you save time and money while boosting your sales. In this article, we'll show you how to get started.","og_url":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/","og_site_name":"EngageBay - All-in-one marketing, sales, and service","article_publisher":"https:\/\/www.facebook.com\/engagebay","article_published_time":"2022-07-28T13:18:01+00:00","article_modified_time":"2026-05-29T14:32:55+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/ecommerce-automation.png","type":"image\/png"}],"author":"Sammy Mugambi","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/SammyMugambi_","twitter_site":"@engagebay","twitter_misc":{"Written by":"Sammy Mugambi","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#article","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/"},"author":{"name":"Sammy Mugambi","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/874a55841a9cec55dbcb5a147d6ce387"},"headline":"Ecommerce Automation: How To Automate Your Ecommerce Business","datePublished":"2022-07-28T13:18:01+00:00","dateModified":"2026-05-29T14:32:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/"},"wordCount":2271,"commentCount":1,"publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/ecommerce-automation.png","keywords":["accounting automation","customer support automation","eCommerce automation","eCommerce store automation","eCommerce store marketing","eCommerce store tools","eCommerce strategy","eCommerce tips","helpdesk automation","marketing automation","Sales Automation"],"articleSection":["Marketing Automation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/","url":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/","name":"Ecommerce Automation: How To Automate Your Ecommerce Business","isPartOf":{"@id":"https:\/\/www.engagebay.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#primaryimage"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/ecommerce-automation.png","datePublished":"2022-07-28T13:18:01+00:00","dateModified":"2026-05-29T14:32:55+00:00","description":"Ecommerce automation can help you save time and money while boosting your sales. In this article, we'll show you how to get started.","breadcrumb":{"@id":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#primaryimage","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/ecommerce-automation.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/ecommerce-automation.png","width":1000,"height":600,"caption":"ecommerce-automation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.engagebay.com\/blog\/ecommerce-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.engagebay.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing Automation","item":"https:\/\/www.engagebay.com\/blog\/category\/marketing-automation\/"},{"@type":"ListItem","position":3,"name":"Ecommerce Automation: How To Automate Your Ecommerce Business"}]},{"@type":"WebSite","@id":"https:\/\/www.engagebay.com\/blog\/#website","url":"https:\/\/www.engagebay.com\/blog\/","name":"EngageBay - All-in-one marketing, sales, and service","description":"EngageBay is a simple, powerful all-in-one marketing, sales and service software for growing businesses","publisher":{"@id":"https:\/\/www.engagebay.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.engagebay.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.engagebay.com\/blog\/#organization","name":"EngageBay","url":"https:\/\/www.engagebay.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","contentUrl":"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/engagebay-logo.png","width":256,"height":256,"caption":"EngageBay"},"image":{"@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/engagebay","https:\/\/x.com\/engagebay","https:\/\/www.instagram.com\/engagebay","https:\/\/www.linkedin.com\/company\/engagebay","https:\/\/www.youtube.com\/channel\/UCJhHSPeKnXs0O6T4Vl7tDug"]},{"@type":"Person","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/874a55841a9cec55dbcb5a147d6ce387","name":"Sammy Mugambi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/90974adcf2a4ad0e3cdadc3ea88c01f576b4177188f0a5d2a224fb119058a6f2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/90974adcf2a4ad0e3cdadc3ea88c01f576b4177188f0a5d2a224fb119058a6f2?s=96&d=identicon&r=g","caption":"Sammy Mugambi"},"description":"Sammy is a freelance content marketer and writer for B2B SaaS companies. He writes content and builds topical content strategies that increase brand awareness and product sign-ups.","sameAs":["https:\/\/sammymugambi.com\/","https:\/\/www.linkedin.com\/in\/sammy-mugambi\/","https:\/\/x.com\/https:\/\/twitter.com\/SammyMugambi_"],"url":"https:\/\/www.engagebay.com\/blog\/author\/sammy\/"}]}},"_links":{"self":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/26083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/comments?post=26083"}],"version-history":[{"count":29,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/26083\/revisions"}],"predecessor-version":[{"id":81056,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/posts\/26083\/revisions\/81056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media\/26219"}],"wp:attachment":[{"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/media?parent=26083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/categories?post=26083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.engagebay.com\/blog\/wp-json\/wp\/v2\/tags?post=26083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}