{"id":2609,"date":"2020-12-10T01:19:03","date_gmt":"2020-12-10T01:19:03","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=2609"},"modified":"2025-04-04T14:33:04","modified_gmt":"2025-04-04T14:33:04","slug":"real-estate-email-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/","title":{"rendered":"10 Emails Real Estate Agents Should Send to Every Lead"},"content":{"rendered":"<p>Let&#8217;s discuss <strong>real estate email marketing <\/strong>in this article. The <strong>cold email<\/strong> is an incredibly daunting one to send.<\/p>\n<p>Sure, there\u2019s less human interaction than if you were <a href=\"https:\/\/www.engagebay.com\/blog\/cold-calling-tips\/\">making a cold call<\/a>, but the chances of rejection are just as high, if not higher.<\/p>\n<p>After all, <strong>spam filters<\/strong> exist for a reason. So does the little red delete button in most email programs and platforms. If someone doesn\u2019t want to see your email, they can make it disappear in a second.<\/p>\n<p>Even if you discovered that a lead <em>was<\/em> interested in buying or selling a house, if they didn\u2019t deal with you directly, they may find your out-of-the-blue email daunting and well, a little creepy.<\/p>\n<p>What happens then? You guessed it. The <strong>email<\/strong> gets deleted and you might get blocked for your efforts.<\/p>\n<p>Listen, even marketers struggle to <strong>write the<\/strong> <strong>perfect emails<\/strong> that capture the attention and captivate the interest of a <strong>real estate lead<\/strong>.<\/p>\n<p>You\u2019re probably asking then, being a <strong>real estate agent<\/strong>, how would you fare much better?<\/p>\n<p>Well, for one, you might use software that makes <strong>real estate email marketing<\/strong> a breeze, like <u><a href=\"https:\/\/www.engagebay.com\">EngageBay<\/a><\/u>.<\/p>\n<p><strong>EngageBay\u2019s <a href=\"https:\/\/www.engagebay.com\/solutions\/real-estate-crm-marketing\"><u>real estate CRM<\/u><\/a><\/strong> helps you better organize your contacts, track pending engagements, and close more deals all while you spend more time establishing good relationships with your clients.<\/p>\n<p>Second, you might harness the power of <a href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing-templates\/\"><strong>real estate email marketing<\/strong><\/a>.<\/p>\n<p><strong>Market Your real estate services and nurture your audience with EngageBay&#8217;s free real-estate CRM<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11833\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Real-Estate-CRM.png\" alt=\"Automations in EngageBay\" width=\"910\" height=\"471\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Real-Estate-CRM.png 977w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Real-Estate-CRM-300x155.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Real-Estate-CRM-768x398.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Real-Estate-CRM-595xh.png 595w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/p>\n<p>In this post, we\u2019ll explain everything you need to know about <strong>real estate email marketing<\/strong>, including why you should use it and how to select the right software.<\/p>\n<p>We\u2019ll also provide 10 <strong><u>real estate emails<\/u><\/strong> that will get your leads interested.<\/p>\n<p>&gt;&gt;<a href=\"https:\/\/www.engagebay.com\/blog\/real-estate-crm\/\">Real Estate CRM: Everything You Need to Know (Complete Guide)<\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#Why_Use_Email_Marketing_for_Real_Estate\" >Why Use Email Marketing for Real Estate?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#Establish_Stronger_Professional_Relationships\" >Establish Stronger Professional Relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#Save_Time_Through_Automation\" >Save Time Through Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#Boost_Your_Sales\" >Boost Your Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#Build_Your_Database\" >Build Your Database<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#What_are_the_benefits_of_Real_Estate_Email_Marketing\" >What are the benefits of Real Estate Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#Personalization_and_Targeting\" >Personalization and Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#Time_Savings\" >Time Savings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#Analytics\" >Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#How_to_Pick_the_Right_Real_Estate_Email_Software\" >How to Pick the Right Real Estate Email Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#10_Types_of_Emails_Real_Estate_Agents_Need_to_Start_Sending\" >10 Types of Emails Real Estate Agents Need to Start Sending<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#1_The_Welcome_Email\" >1. The Welcome Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#2_The_Follow-up_with_No_Response\" >2. The Follow-up with No Response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#3_The_Follow-up_with_Response\" >3. The Follow-up with Response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#4_The_Second_Follow-up_Email_with_Response_or_No_Response\" >4. The Second Follow-up Email (with Response or No Response)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#5_The_Action_Email\" >5. The Action Email<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#6_The_Listing_Feedback_Email\" >6. The Listing Feedback Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#7_The_Annual_Home_Sales_Report_Email_or_Other_Content\" >7. The Annual Home Sales Report Email (or Other Content)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#8_The_Review_Request_Email\" >8. The Review Request Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#9_The_Client_Retention_Email\" >9. The Client Retention Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#10_The_Thank-You_Email\" >10. The Thank-You Email<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Use_Email_Marketing_for_Real_Estate\"><\/span>Why Use Email Marketing for Real Estate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So first thing\u2019s first. <strong>As a real estate agent, is email marketing even really for you?<\/strong><\/p>\n<p>Most definitely! Through <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software-for-real-estate\/\"><strong>real estate email marketing software<\/strong><\/a>, you can achieve a variety of objectives. Here\u2019s an overview.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Establish_Stronger_Professional_Relationships\"><\/span>Establish Stronger Professional Relationships<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In <strong>real estate<\/strong>, your customers are everything. They can act as referrals that introduce you to <strong>new home buyers and sellers<\/strong>.<\/p>\n<p>Also, if a customer used your services for buying their home, you might be the first one they call on when selling the home.<\/p>\n<p>By <a href=\"https:\/\/www.engagebay.com\/blog\/what-is-audience-segmentation\/\"><strong>segmenting your customers<\/strong> <\/a>into buckets or groups and then sending them content that\u2019s tailored to their needs and interests, you nurture those professional relationships.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Save_Time_Through_Automation\"><\/span>Save Time Through Automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The job of a <strong>real estate agent<\/strong> is never done. If you constantly find yourself with too many tasks and not enough time, <strong>real estate email marketing<\/strong> can help.<\/p>\n<p><strong>Through <a href=\"https:\/\/www.engagebay.com\/products\/marketing\">automation<\/a>, you can schedule duties like appointment booking, email sending, following up, and the like!<\/strong><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-11799 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/09\/Marketing-Automation.png\" alt=\"workflow automation in EngageBay\" width=\"568\" height=\"304\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/09\/Marketing-Automation.png 568w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2020\/09\/Marketing-Automation-300x161.png 300w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Sales\"><\/span>Boost Your Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Per 2018 data from the <a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2018-real-estate-in-a-digital-world-12-12-2018.pdf\">National Association of REALTORS Research Group<\/a>, up to 93 percent of customers in this realm most favor <strong>emails for communication<\/strong>.<\/p>\n<p>That makes sense considering emails are fast and can be sent and received just about anywhere and on any device.<\/p>\n<p>Giving your customers what they want can lead to an influx of <strong>sales for your real estate firm<\/strong>!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_Your_Database\"><\/span>Build Your Database<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By encouraging your leads and customers alike to opt into your firm\u2019s <strong>email experience<\/strong>, you have an<strong> active leads database<\/strong> you can use.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-crm-in-real-estate\/\">Read also: What is a CRM in Real Estate? Cheat Sheet for Realtors<\/a><\/p>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize recruitment and <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/industry\/real-estate\"><span style=\"font-weight: 400;\">real estate email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\">&nbsp;<span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_Real_Estate_Email_Marketing\"><\/span>What are the benefits of Real Estate Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re still not totally convinced that <strong>email marketing is right for your real estate firm,<\/strong> allow these benefits to change your mind. We think they will!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalization_and_Targeting\"><\/span>Personalization and Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It was once that personalizing communications was a nice way to stand out from the pack.<\/p>\n<p>Now customers and leads alike expect it. This <a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-77\/Accenture-Pulse-Survey.pdf\">Accenture<\/a> report mentions that as many as 91 percent of people will choose the brands who send them personalized content and offers.<\/p>\n<p>Through <strong>real estate email marketing<\/strong>, you have opportunity after opportunity for personalization. This will delight and satisfy your audience.<\/p>\n<p><strong>EngageBay helps you personalize your emails for the best response rates<\/strong><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-11834 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Personalize.png\" alt=\"Email Personalization in EngageBay\" width=\"464\" height=\"367\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Personalize.png 464w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Personalize-300x237.png 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Time_Savings\"><\/span>Time Savings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Automating your daily tasks<\/strong> and creating a sales funnel that\u2019s workable within the context of your <strong>real estate firm<\/strong> will pay back dividends.<\/p>\n<p>You\u2019ll have so much more time on your calendar that you can devote to pursuing more clients.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Want to connect effectively with potential buyers? Explore our collection of 20 ready-to-send <a class=\"in-cell-link\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing-templates\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">real estate email marketing templates<\/a>. Dive in now!<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f680.svg\" alt=\"\ud83d\ude80\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analytics\"><\/span>Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Last but certainly not least, <strong>using real estate email software<\/strong> will allow you to generate analytics for each campaign you launch.<\/p>\n<p>If one was successful, you can take a deep dive into the data to see why that was.<\/p>\n<p>When campaigns underperform, you can review areas in which you weren\u2019t as stellar and then bolster them for more success next time around.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Elevate your email marketing with our <\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><i><span style=\"font-weight: 400;\">free email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> designed to boost engagement and conversions.<\/span><\/i><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-lead-generation-tips\/\">Read also: 14 Real Estate Lead Generation Tips That Will Have Your Phone Ringing<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Pick_the_Right_Real_Estate_Email_Software\"><\/span>How to Pick the Right Real Estate Email Software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Okay, you\u2019re ready to begin using <strong>real estate email marketing<\/strong> for your firm, but how do you select the right software? Make sure the software has the following features:<\/p>\n<ul>\n<li><strong>Email newsletter templates: <\/strong>You should be able to <strong>craft<\/strong> impressive-looking, appealing <strong>newsletters<\/strong> for each of your audience segments in your <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\"><strong>email software<\/strong><\/a>.<\/li>\n<li><strong>Automation:<\/strong> We\u2019ve covered the <strong>importance of automation<\/strong> already. The <strong>automation workflows<\/strong> should be easy to use so even beginners can create a simple workflow.<\/li>\n<li><strong>Drag-and-drop: <\/strong>From building <strong>opt-in forms<\/strong> to <strong>newsletters<\/strong> and even <a href=\"https:\/\/www.engagebay.com\/marketing\/email-templates\"><strong>email templates<\/strong><\/a>, drag-and-drop features make it all so much easier.<\/li>\n<li><strong>Analytics:<\/strong> You must <strong>track how your campaign has performed<\/strong>, and analytics allow you to do that. You want both basic and in-depth views into which <a href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\">KPIs<\/a> are driving your business.<\/li>\n<\/ul>\n<p><strong>EngageBay\u2019s <a href=\"https:\/\/www.engagebay.com\/products\/marketing\">Marketing Bay<\/a><\/strong> includes all the above features as well as video templates, <a href=\"https:\/\/www.engagebay.com\/marketing\/push-notifications\">push notifications<\/a>, SMS marketing automation, site messaging, <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, customizable forms, and so much more. You should strongly consider <strong>EngageBay for your real estate email software<\/strong>.<\/p>\n<p><strong>Use EngageBay&#8217;s simple drag and drop interface to create a killer real-estate email template<\/strong><\/p>\n<h2><img decoding=\"async\" class=\"aligncenter wp-image-11835 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Email-Templates.png\" alt=\"email template heading\" width=\"521\" height=\"385\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Email-Templates.png 521w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Email-Templates-300x222.png 300w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"10_Types_of_Emails_Real_Estate_Agents_Need_to_Start_Sending\"><\/span>10 Types of Emails Real Estate Agents Need to Start Sending<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ready to get emailing? Here are 10 <strong>types of emails for real estate agents<\/strong> to send to leads today!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_The_Welcome_Email\"><\/span>1. The Welcome Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether you prefer calling it a <strong>real estate introduction email or a <u><a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">welcome email<\/a><\/u><\/strong>, it serves the same purpose: welcoming leads.<\/p>\n<p>The <strong>real estate marketing email<\/strong> should be short and sweet. Explain a bit about who you are, what you do, and why you\u2019re the expert the lead should trust.<\/p>\n<p>Then tell the lead what you can do for them, be that helping them buy or sell a house or offering other <strong>valuable real estate services<\/strong>.<\/p>\n<p>You\u2019re not asking the lead for much at this point. There\u2019s typically no need to <strong>respond to a welcome email<\/strong> unless you mention they can write to you with any questions.<\/p>\n<p>By adding too much to this email, like blog links or other content, you obscure the <strong>intention of the email<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_The_Follow-up_with_No_Response\"><\/span>2. The Follow-up with No Response<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019re pleased with your <strong><u>welcome email campaign<\/u><\/strong> and you send it out to the lead. What do you do if you don\u2019t hear from them?<\/p>\n<p>This isn\u2019t the time to give up, not yet at least. At this early phase, it\u2019s not unusual to get no reply from the lead. That\u2019s why you might <strong>send a real estate <u>follow-up email<\/u><\/strong>.<\/p>\n<p>Now, it\u2019s worth mentioning that you should only follow up if you and the lead have communicated before. This could have been by phone or in person.<\/p>\n<p>They may have even written you an initial <strong>email<\/strong> but now seem to be getting cold feet.<\/p>\n<p>If you have not communicated with a lead and they don\u2019t respond to your <strong>welcome email<\/strong>, move on. They\u2019re clearly not interested in your services.<\/p>\n<p>Now that you know whether it\u2019s appropriate to send a follow-up message, what do you include in it?<\/p>\n<p>You want to mention again what your services are and how you can help the lead.<\/p>\n<p>Provide more information that wasn\u2019t in your first email campaign so you\u2019re not just regurgitating the same script.<\/p>\n<p>Make it convenient for the lead to contact you. Tell them they can write you back via <strong>email<\/strong>, but they don\u2019t have to. Include your phone number and let them know your availability.<\/p>\n<p>There is always a chance the lead just doesn\u2019t <strong>check their email<\/strong> much. Give the lead the benefit of a doubt at this point.<\/p>\n<p>The more ways they have to contact you, the better.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Discover the most effective marketing strategies that will transform your campaigns in our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">detailed article<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4c8.svg\" alt=\"\ud83d\udcc8\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_The_Follow-up_with_Response\"><\/span>3. The Follow-up with Response<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By this point, you may get a <strong>response from your welcome email<\/strong>.<\/p>\n<p>If the lead was the one who initially reached out to you and you respond back, then you\u2019re on track to create a positive dialogue that will hopefully end in them working with you.<\/p>\n<p>The goal of this email is to set up a time where you can talk more. This may be done in a face-to-face meeting or over the phone based on what\u2019s more convenient and comfortable for the lead.<\/p>\n<p>You might offer them a custom home valuation report to help them in their real estate decisions.<\/p>\n<p>Otherwise, you might just provide your phone number as you did in the email above to set up a call. The lead can then confirm that the day and time you requested for the phone call works for them.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_The_Second_Follow-up_Email_with_Response_or_No_Response\"><\/span>4. The Second Follow-up Email (with Response or No Response)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If the lead did get back to you and you meet with them, you\u2019ll send a second <strong>follow-up email<\/strong>.<\/p>\n<p>This should ideally be post-meeting or phone calls. You might send more information pertaining to the lead\u2019s real estate needs in this email.<\/p>\n<p>If you didn\u2019t send a report or other information during your previous contact, you can do so now. It\u2019s not mandatory at this point, though.<\/p>\n<p>Remind the lead that you\u2019re here to guide them in their <strong>real estate decisions<\/strong> in the coming days and weeks.<\/p>\n<p>Reiterate that you\u2019re available by phone or by email when they need to contact you. Then let things rest for a few days.<\/p>\n<p>If the lead responded to your first few <strong>emails<\/strong> but went cold, you should again send a second follow-up.<\/p>\n<p>In this <strong>email<\/strong>, you want to remind the lead that you can make buying or selling their home easier for them.<\/p>\n<p>Tell them you want to give them pertinent real estate data, such as a custom home valuation report, but you can\u2019t do so without more information from them.<\/p>\n<p>Provide your contact information again.<\/p>\n<p>The ball is now squarely in the lead\u2019s court. If they don\u2019t respond after this second follow-up attempt, it\u2019s time to call it a wash and focus on other leads who are more interested.<\/p>\n<p><strong>Free up your time by scheduling follow up drip email campaigns with EngageBay&#8217;s email sequences<\/strong><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-11838 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Email-Sequences.png\" alt=\"EngageBay's email sequences\" width=\"491\" height=\"420\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Email-Sequences.png 491w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2018\/08\/Email-Sequences-300x257.png 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_The_Action_Email\"><\/span>5. The Action Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Okay, now we can get to the meat of the matter.<\/p>\n<p>The lead is interested in your services, so it\u2019s about time you start providing them. You might offer the lead referrals or mention their need for a lender if they want to pre-qualify for a loan.<\/p>\n<p>Before you go providing the lead\u2019s contact information to these third parties, you have to ask the lead for permission to do so first.<\/p>\n<p>Not only will this prompt another (almost) sure response, but it gets the ball moving on the deal.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_The_Listing_Feedback_Email\"><\/span>6. The Listing Feedback Email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By this point, the lead\u2019s listing should be live if they\u2019re selling. If they\u2019re buying a house, you should have sent them several deals in their areas that fit the parameters you two discussed in past communications.<\/p>\n<p>&nbsp;<\/p>\n<p>Now comes the part where you ask for something from the lead.<\/p>\n<p>In this <strong>listing feedback email<\/strong>, you\u2019re simply requesting that the lead get back to you with their thoughts.<\/p>\n<p>If they\u2019re selling a home, they may have more photos or other information they want to be added to the listing so it gets the most attention.<\/p>\n<p>If they\u2019re <strong>buying a home<\/strong>, then feedback about the listings you sent will be especially pertinent.<\/p>\n<p><strong>Feedback emails<\/strong> such as these are useful for several reasons. First, they allow you to gauge how well you\u2019re serving the lead and helping them meet their <strong>real estate goals<\/strong>.<\/p>\n<p>Second, they\u2019re keeping the line of communication open and the deal moving along. The lead, if they\u2019re interested in seeing a house, will set up a meeting with you to make it happen.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_The_Annual_Home_Sales_Report_Email_or_Other_Content\"><\/span>7. The Annual Home Sales Report Email (or Other Content)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you haven\u2019t already provided any reports or content to your lead, it\u2019s time to do that next.<\/p>\n<p>The lead is now at the phase where they\u2019re making a decision on <strong>buying or selling a house<\/strong>.<\/p>\n<p>Any information you can give them that makes that choice easier for them will be much appreciated.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<p>You\u2019re not necessarily looking for a <strong>response with these emails<\/strong>. The best you can hope for is that the lead subscribes to your <strong>real estate firm\u2019s newsletter<\/strong> (so make sure you provide an opt-in link).<\/p>\n<p>This way, they can continue to get useful information about <strong>buying and selling homes<\/strong>.<\/p>\n<p>By <u>providing valuable content to the lead<\/u>, you\u2019re also hopefully pushing them into closing a deal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_The_Review_Request_Email\"><\/span>8. The Review Request Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this stage of the process, the lead has either bought a house through you or sold theirs. You received your commission as well.<\/p>\n<p>This is a celebratory time, but you still have more work to do. After the lead gets comfortable in their new home, you should <u><a href=\"https:\/\/www.engagebay.com\/marketing\/email-sequences\"><strong>send them a series of emails<\/strong><\/a><\/u>. The first is a request for a review or testimonial.<\/p>\n<p>The way you frame this request can be the difference between it being completed or ignored. After all, the lead got their house, you got your money, so you don\u2019t owe each other anything at this point.<\/p>\n<p>That\u2019s why you have to frame the review or testimonial request in such a positive light.<\/p>\n<p>Tell the lead that they\u2019re one of your top customers. If they agree to provide their insight and experience with your <strong>real estate firm<\/strong>, it can help others enjoy the same kind of seamless, simple experience.<\/p>\n<p>Not every lead will agree to leave a testimonial, and that\u2019s okay. A few truly <strong>positive reviews<\/strong> is sometimes all it takes to drive more deals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_The_Client_Retention_Email\"><\/span>9. The Client Retention Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How do you make leads to long-term customers? With a <strong>client retention email<\/strong>, of course.<\/p>\n<p>It\u2019s important to strike while the iron\u2019s hot.<\/p>\n<p>According to data from Regal Creative, within a single year, most people (up to 70 percent) will have forgotten the <strong>real estate agent<\/strong> they worked with to buy or sell their home. Ouch!<\/p>\n<p>It\u2019s not all bad news, though. 2016 data through <u><a href=\"https:\/\/www.contactually.com\/blog\/real-estate-statistics-for-2016\">Contactually<\/a><\/u> uncovered that just as many buyers, 73 percent, would happily work with the same <strong>realtor<\/strong> if the situation presented itself.<\/p>\n<p>If not, they\u2019d at least suggest a friend or family member choose the <strong>real estate agent<\/strong>.<\/p>\n<p>By providing the lead with valuable tools, insights, data, content, and other information\u2014ideally <strong><u><a href=\"https:\/\/www.engagebay.com\/blog\/create-email-newsletter\/\">through a real estate newsletter<\/a><\/u><\/strong>\u2014you can stay at the top of their recommendation list.<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_The_Thank-You_Email\"><\/span>10. The Thank-You Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In trying to keep the client in your professional life, you might forget to send one of the <strong>most important emails<\/strong> of the <strong>real estate <u><a href=\"https:\/\/www.engagebay.com\/blog\/email-drip-campaign\/\">drip campaign<\/a><\/u><\/strong>, the thank-you email.<\/p>\n<p>In this email, which is short and sweet as well, you\u2019re simply thanking the lead for using your <strong>real estate services<\/strong>. Again, offer further services if they need them in the near or long-term future.<\/p>\n<p>This ends the exchange on a great note.<\/p>\n<p>If the buyer or seller needs real estate advice somewhere down the line, you may be the first one they go to.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Real estate marketing emails<\/strong> don\u2019t have to be a struggle that yields you no replies from a lead. If you\u2019re not getting the answers you want, you just might have to change the way you communicate with your leads.<\/p>\n<p>By sending the above 10 <strong>real estate marketing emails<\/strong> and getting leads registered to your <strong>real estate agent email list<\/strong>, you can have a strong influx of free leads ready to do business with you.<\/p>\n<p>Here are a few other <strong><u>Email Marketing<\/u><\/strong> blogs you may like:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><u><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-campaigns\/\">How to Make Your Email Marketing Campaigns Stand out<\/a><\/u><\/li>\n<li><u><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-tips\/\">50 Actionable Email Marketing Tips to Engage Readers<\/a><\/u><\/li>\n<li><u><a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-growth-hacks\/\">12 Best Email Marketing Growth Hacks to Boost Your Business<\/a><\/u><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s discuss real estate email marketing in this article. The cold email is an incredibly daunting one to send. Sure, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[91],"class_list":["post-2609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-real-estate-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Estate Email Marketing: 10 Emails Real Estate Agents Should Send<\/title>\n<meta name=\"description\" content=\"Grow your real estate email marketing leads by following this 10 emails for real estate marketing success. Tips from EngageBay!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/real-estate-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Emails Real Estate Agents Should Send to Every Lead\" \/>\n<meta property=\"og:description\" content=\"Grow your real estate email marketing leads by following this 10 emails for real estate marketing success. 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