{"id":26384,"date":"2022-08-08T14:00:07","date_gmt":"2022-08-08T14:00:07","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=26384"},"modified":"2025-09-16T06:34:04","modified_gmt":"2025-09-16T06:34:04","slug":"b2b-email-marketing-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/","title":{"rendered":"B2B Email Marketing Examples From Billion Dollar Companies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re here, the chances are you already know the importance of B2B email marketing today.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">86% of business professionals<\/span><span style=\"font-weight: 400;\"> prefer emails over any other form of communication. And, <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?_ga=2.125310921.2116605659.1655405116-782004359.1655405116\"><span style=\"font-weight: 400;\">64% of B2B marketers<\/span><\/a><span style=\"font-weight: 400;\"> said email marketing helped them achieve their business goals.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You see, the effectiveness of your B2B email marketing campaign largely depends on its execution.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I did some digging to find out what kind of email content works for B2B marketing and how top companies in the B2B space are doing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, I&#8217;ll share some of the best B2B email marketing examples. To help you execute a successful B2B email marketing campaign, I&#8217;ve also added a key takeaway for each email example.<\/span><\/p>\n<p>Enjoy!<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#12_of_the_Best_B2B_Email_Marketing_Examples\" >12 of the Best B2B Email Marketing Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#1_Uber\" >#1. Uber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#2_Grammarly\" >#2. Grammarly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#3_Cognism\" >#3. Cognism<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#Enhance_Your_Email_Marketing\" >Enhance Your Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#4_Sprout_Social\" >#4. Sprout Social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#5_Buffer\" >#5. Buffer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#i\" >&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#6_Asana\" >#6. Asana<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#7_Campaign_Monitor\" >#7. Campaign Monitor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#8_DocuSign\" >#8. DocuSign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#9_Gallup\" >#9. Gallup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#10_Smartsheet\" >#10. Smartsheet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#11_Spotify\" >#11. Spotify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#12_Netlify\" >#12. Netlify<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#How_to_Create_Awesome_B2B_Emails\" >How to Create Awesome B2B Emails?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#1_Write_a_Great_Subject_Line\" >#1. Write a Great Subject Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#2_Maintain_a_Conversational_Tone\" >#2. Maintain a Conversational Tone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#3_Add_a_Call_to_Action\" >#3. Add a Call to Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#4_Segment_Your_Target_Audience\" >#4. Segment Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#5_Be_Precise\" >#5. Be Precise<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#The_Most_Affordable_Email_Marketing_Tool\" >The Most Affordable Email Marketing Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_of_the_Best_B2B_Email_Marketing_Examples\"><\/span><span style=\"color: #339966;\"><b>12 of the Best B2B Email Marketing Examples<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-pm-slice=\"1 1 []\">What is the common thread between all the great B2B email marketing examples?<\/p>\n<p>What do billion-dollar companies do best when they send out B2B emails?<\/p>\n<p>The answer: They use the right words and images!<\/p>\n<p>If you want to see what it looks like when a B2B company has nailed the art of <a href=\"https:\/\/www.engagebay.com\/blog\/best-times-send-emails\/\">sending emails<\/a>, just check out these examples from well-known brands.<\/p>\n<p>You&#8217;ll see that they aren&#8217;t all that different from one another \u2014 there are only so many ways you can say &#8220;I&#8217;m not spamming you!&#8221;<\/p>\n<p>But there are a few key differences that make these emails really stand out as valuable and worthwhile:<\/p>\n<p><strong>a) They&#8217;re short and sweet.<\/strong> They get right to the point, and don&#8217;t waste time with fluff. This can be hard for some people who have been sending newsletters for years, but if you&#8217;re new to writing this kind of thing, it shouldn&#8217;t be too bad! Just remember: the shorter your message is, the more likely your reader is going to read it (and trust me, they will read it).<\/p>\n<p><strong>b) They use images that match their tone.<\/strong> If your company has a fun vibe, then make sure your email images match that tone. If you&#8217;re a more serious brand, then add images that reflect your professionalism. Use photos that show off the quality of your product or service, not just random shots from around the office!<\/p>\n<p><strong>c) They include links to relevant content on their website.<\/strong> This helps build up their SEO and shows readers that there are other content pieces ready for them if they want to learn more about what you do. This is a great way to keep your subscribers coming back to your website.<\/p>\n<p>Let&#8217;s look at the email examples from top companies now.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Uber\"><\/span><span style=\"color: #993300;\"><b>#1. <\/b><b>Uber<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26532\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.15.28-PM.png\" alt=\"Uber B2B email template\" width=\"1724\" height=\"1114\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.15.28-PM.png 1724w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.15.28-PM-300x194.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.15.28-PM-1024x662.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.15.28-PM-768x496.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.15.28-PM-1536x993.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.15.28-PM-595xh.png 595w\" sizes=\"(max-width: 1724px) 100vw, 1724px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Uber is an American taxi and mobility service provider that was founded in the year 2009.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based out of San Francisco, the company has a valuation of $91 billion and operates in over 72 countries. Recently, <a href=\"https:\/\/techcrunch.com\/2018\/03\/01\/uber-launches-uber-health-a-b2b-ride-hailing-platform-for-healthcare\/\">Uber has launched B2B services<\/a> to make it easy for companies to manage or improve employee commutes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the email example above, you will see how Uber manages to convey its message with just a single sentence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This<\/span><span style=\"font-size: 16px; font-weight: 400;\"> brand is smartly telling its customers that they have helped it become better. This should make them feel valued.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, if anyone is interested to learn how, a CTA button at the end directs readers to the webpage where they can better understand how Uber implemented the changes.<\/span><\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><strong>Takeaway: <\/strong><\/span><span style=\"font-weight: 400; color: #008000;\">Keep your B2B marketing email short and crisp while ensuring that it conveys the message. If you want to provide more information, it is best to add a CTA to your email.<\/span><\/em><\/p><\/blockquote>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Grammarly\"><\/span><span style=\"color: #993300;\"><b>#2. <\/b><b>Grammarly<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26498 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail.png\" alt=\"B2B email marketing example from Grammarly\" width=\"831\" height=\"577\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail.png 1040w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail-300x208.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail-1024x711.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail-768x533.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail-595xh.png 595w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Grammarly is a cloud-based online text editor that uses artificial intelligence to review spellings, grammar, sentence formation, and plagiarism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 2009, Grammarly is headquartered in San Francisco, US, and is currently valued at $13 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, Grammarly attempts to capture its users\u2019 attention with the help of data. Look how cool their subject line is. They keep the language so casual, and they say nice things about the user, like &#8216;Check out the big vocabulary on you!&#8217;<\/span><\/p>\n<p>Honestly, that got me \ud83d\ude42<\/p>\n<p><span style=\"font-weight: 400;\">The email goes on to highlight the writer&#8217;s progress by comparing with other users and providing statistics on many things, including the uniqueness of their vocabulary and any uptick in their productivity.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-26497 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail-1.png\" alt=\"B2B email marketing example from Grammarly\" width=\"765\" height=\"568\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail-1.png 1013w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail-1-300x223.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail-1-768x570.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Your-unique-word-use-has-been-_.-sharjeel@engagebay.co-Engagebay-Mail-1-595xh.png 595w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a great tactic to keep users engaged \u2013 show them numbers and keep them informed about their performance. This can nudge them to stay active in the game.&nbsp;&nbsp;<\/span><\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><strong>Takeaway:<\/strong><span style=\"font-weight: 400;\">When using<\/span> <span style=\"font-weight: 400;\">numbers and graphs, reduce your text size and focus more on the numbers. It allows you to provide relevant information while making the whole email interesting to read.&nbsp;<\/span><\/span><\/em><\/p><\/blockquote>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Cognism\"><\/span><span style=\"color: #993300;\"><b>#3. <\/b><b>Cognism<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26534\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.21.15-PM.png\" alt=\"Cognism \u2013 email marketing example\" width=\"760\" height=\"852\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.21.15-PM.png 1006w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.21.15-PM-268x300.png 268w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.21.15-PM-913x1024.png 913w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.21.15-PM-768x861.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.21.15-PM-595xh.png 595w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cognism is a B2B sales and marketing company based out of London, England. At present, it has a valuation of $436 million.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From this B2B email example shown here, it is understood that the business has unsubscribed to Cognism.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cognism beautifully tries to rebuild their relationship by sharing a trending meme that speaks of sadness, but with a dash of humor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, the email contains social media links just in case they want to stay connected with the company.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They make sure to inform why the user would benefit by following them online.&nbsp;<\/span><\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><b>Takeaway: <\/b><\/span><span style=\"font-weight: 400; color: #008000;\">Even when people refuse to do business with your brand, you can write a really cool email to them!&nbsp;<\/span><\/em><\/p><\/blockquote>\n<hr>\n<h4><span class=\"ez-toc-section\" id=\"Enhance_Your_Email_Marketing\"><\/span><span style=\"color: #666699;\"><b>Enhance Your Email Marketing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"4_Sprout_Social\"><\/span><span style=\"color: #993300;\"><b>#4. <\/b><b>Sprout Social<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26536\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.29.27-PM.png\" alt=\"Sprout Social \u2013 b2b email marketing template\" width=\"733\" height=\"622\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.29.27-PM.png 1136w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.29.27-PM-300x255.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.29.27-PM-1024x869.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.29.27-PM-768x652.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.29.27-PM-595xh.png 595w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sprout Social is a social media management solutions firm headquartered in Chicago, United States.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was founded in 2010 and has a market cap of $2.9 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this B2B email example, Sprout Social announces the newly launched feature, i.e., Analyze Twitter Keywords. Without scrolling down the entire email, you can immediately know what they are offering &#8211; extend your trial and try out the new feature!&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26537\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.31.33-PM.png\" alt=\"Social Sprout - new feature announcement email\" width=\"743\" height=\"643\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.31.33-PM.png 1144w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.31.33-PM-300x260.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.31.33-PM-1024x886.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.31.33-PM-768x665.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.31.33-PM-595xh.png 595w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If that feature appeals to any of the readers, they can further scroll down to see what it has to offer. Sprout Social\u2019s newly introduced feature is explained briefly in short points, which are followed by a CTA.&nbsp;<\/span><\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><b>Takeaway: <\/b><\/span><span style=\"font-weight: 400; color: #008000;\">Divide your email into two sections \u2013 use the first half to convey the &#8216;news&#8217; and the second half to drive home the key points about your product or service update.&nbsp;<\/span><\/em><\/p><\/blockquote>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-blast-examples\/\">Read also: Email Blast Examples From Popular Brands to Inspire You<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Buffer\"><\/span><span style=\"color: #993300;\"><b>#5. <\/b><b>Buffer<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26539\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.34.15-PM.png\" alt=\"Buffer \u2013 B2B email marketing\" width=\"814\" height=\"382\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.34.15-PM.png 1552w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.34.15-PM-300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.34.15-PM-1024x480.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.34.15-PM-768x360.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.34.15-PM-1536x720.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.34.15-PM-595xh.png 595w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Buffer is a social media management platform that mostly caters to startups and small businesses.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is based in the United Kingdom and although relatively new, it is already making more than $20 million in annual recurring revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buffer\u2019s welcome email might seem to have a lot of text.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it includes a message on how to make the best use of the tool and how to reach out to the team in case of any concerns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the first paragraph welcomes the subscriber, the second paragraph describes how a browser extension would work best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, the last paragraph informs subscribers how to contact Buffer and how long they&#8217;d take to respond.<\/span><\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><b>Takeaway: <\/b><\/span><span style=\"font-weight: 400; color: #008000;\">If you want to write a lengthy and detailed email, it is best to divide the content into short paragraphs. Make it easier to read. Moreover, you should only focus on a single topic or subject in each paragraph.<\/span><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"i\"><\/span>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"6_Asana\"><\/span><span style=\"color: #993300;\"><b>#6. <\/b><b>Asana<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26541 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.50.17-PM-e1659788546674.png\" alt=\"Asana - B2B getting started email\" width=\"835\" height=\"771\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.50.17-PM-e1659788546674.png 1121w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.50.17-PM-e1659788546674-300x277.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.50.17-PM-e1659788546674-1024x945.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.50.17-PM-e1659788546674-768x709.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.50.17-PM-e1659788546674-595xh.png 595w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Asana is a project management tool that helps companies streamline and organize their work.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company was launched in 2012 in the United States and has a market cap worth $3.66 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This B2B email template is a classic example of how you can encourage users to avail themselves of its tools.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While beautifully capturing the essence of what Asana does, this email also acts as a guide on how to get started with Asana.&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26544\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.58.40-PM.png\" alt=\"Asana how-to-guide email\" width=\"797\" height=\"402\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.58.40-PM.png 1048w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.58.40-PM-300x151.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.58.40-PM-1024x516.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.58.40-PM-768x387.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-5.58.40-PM-595xh.png 595w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And a CTA button at the bottom directs users to the webpage where they can create their to-do list and start working. Sweet and simple!&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, it asks its users to become productive today by just creating one task at a time.&nbsp;<\/span><\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><b>Takeaway: <\/b><\/span><span style=\"font-weight: 400; color: #008000;\">Use welcome or an activation email as an opportunity to introduce your company\u2019s features and help clients set up their accounts with a CTA button.<\/span><\/em><\/p><\/blockquote>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-design-best-practices\/\">Read also: Email Design Best Practices: Do Your Designs Convert?<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Campaign_Monitor\"><\/span><span style=\"color: #993300;\"><b>#7. <\/b><b>Campaign Monitor<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26546\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.14.28-PM.png\" alt=\"Campaign Monitor - B2B marketing email\" width=\"842\" height=\"727\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.14.28-PM.png 1424w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.14.28-PM-300x259.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.14.28-PM-1024x884.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.14.28-PM-768x663.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.14.28-PM-595xh.png 595w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Campaign Monitor is an email marketing service provider with a reported valuation of $500 million.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to draft a re-engagement or re-activation email, then here is an example to help you get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This B2B email marketing example demonstrates how you can convince inactive customers to buy your products or services by promoting them through email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, Campaign Monitor makes use of visuals as well as a client testimonial showing how they benefited from the company\u2019s email marketing services.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26548\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.16.08-PM.png\" alt=\"Campaign monitor - re-engagement email\" width=\"721\" height=\"727\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.16.08-PM.png 1224w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.16.08-PM-298x300.png 298w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.16.08-PM-1016x1024.png 1016w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.16.08-PM-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.16.08-PM-768x774.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.16.08-PM-595xh.png 595w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, a CTA button at the top makes it easier for clients rather than scroll down to the page to visit the website.<\/span><\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><b>Takeaway: <\/b><\/span><span style=\"font-weight: 400; color: #008000;\">Adding client testimonials such as videos and graphics helps persuade clients why they should use your company\u2019s products.<\/span><\/em><\/p><\/blockquote>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-marketing-examples\/\">eCommerce Email Marketing Simplified: 15 Examples + Tips<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_DocuSign\"><\/span><span style=\"color: #993300;\"><b>#8. <\/b><b>DocuSign<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26549 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/docusign-1-e1659790759947.png\" alt=\"DocuSign - marketing automation\" width=\"457\" height=\"499\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/docusign-1-e1659790759947.png 457w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/docusign-1-e1659790759947-275x300.png 275w\" sizes=\"(max-width: 457px) 100vw, 457px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">DocuSign is a US-based organization that allows businesses to sign documents electronically. Currently, the company has a market cap of $13.18 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DocuSign is a good example of how to convince your users to use your product.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They send out regular newsletters with CTA links to their blog posts. They include a little snippet of each post to help readers understand what they can expect.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a great way to nurture your leads without directly promoting your brand in their face.&nbsp;<\/span><\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><b>Takeaway: <\/b><\/span><span style=\"font-weight: 400; color: #008000;\">To promote your brand, you can use emails to describe how and why your products will benefit people.<\/span><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"9_Gallup\"><\/span><span style=\"color: #993300;\"><b>#9. <\/b><b>Gallup<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26395\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/B2B-email-marketing_-strategies-tips-and-examples-_-Zapier.png\" alt=\"Gallup - B2B email marketing campaign\" width=\"645\" height=\"947\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/B2B-email-marketing_-strategies-tips-and-examples-_-Zapier.png 690w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/B2B-email-marketing_-strategies-tips-and-examples-_-Zapier-204x300.png 204w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/B2B-email-marketing_-strategies-tips-and-examples-_-Zapier-595xh.png 595w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gallup is an American analytics and consultancy firm that was founded in 1935.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is headquartered in Washington, D.C., and has a market cap of $1.24 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly, this thank you email by Gallup with a report link is shared after a user signs up on their <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing page<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of simply sending them the link to the PDF, they have smartly included links to other essential pages that might be relevant to the user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The CTA button at the end directs users to the blog page where they can learn more about the Gallup workplace if interested.&nbsp;<\/span><\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><b>Takeaway: <\/b><\/span><span style=\"font-weight: 400; color: #008000;\">Including blog links and annual reports boosts brand credibility among customers, which boosts traffic and conversions to your website.<\/span><\/em><\/p><\/blockquote>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-examples\/\">Read also: 15 Email Marketing Examples to Inspire Your Next Campaign<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Smartsheet\"><\/span><span style=\"color: #993300;\"><b>#10. <\/b><b>Smartsheet<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26550\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.32.43-PM.png\" alt=\"Smartsheet - B2B email marketing\" width=\"804\" height=\"793\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.32.43-PM.png 1118w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.32.43-PM-300x296.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.32.43-PM-1024x1009.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.32.43-PM-768x757.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.32.43-PM-595xh.png 595w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Smartsheet is an American project and workflow management platform that has a current market cap of $4 billion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this B2B email example, Smartsheet keeps the email content visually appealing by avoiding texts and simply including videos.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, people prefer watching videos to reading text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To educate users about its products, Smartsheet keeps the text as minimal as possible and includes a video tutorial embedded in the email and a link that directs users to the recorded webinar.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for those in a hurry, the text clearly explains what the video is about. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try this, and you might be surprised to see how many users take interest in watching your educational videos.&nbsp;<\/span><\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><b>Takeaway: <\/b><\/span><span style=\"font-weight: 400; color: #008000;\">If you don\u2019t want to include text in your email, try and embed videos or pre-recorded webinars that would direct people to your website.<\/span><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"11_Spotify\"><\/span><span style=\"color: #993300;\"><b>#11. <\/b><b>Spotify<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26551\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.36.41-PM.png\" alt=\"Spotify playlist email B2B\" width=\"727\" height=\"857\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.36.41-PM.png 932w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.36.41-PM-255x300.png 255w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.36.41-PM-869x1024.png 869w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.36.41-PM-768x905.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.36.41-PM-595xh.png 595w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 2006, Spotify \u2013 a Swedish music streaming service \u2013 is currently valued at $22.22 billion and has over 433 million monthly active users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spotify is popular for creating playlists for its users based on their interests and listening history. While Spotify became popular as a B2C platform, the brand has recently decided to make B2B also its cup of tea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this email example, Spotify is asking subscribers to try out its \u2018Wellness\u2019 playlist.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a CTA button at the beginning of the email accompanied by engaging visuals, the brand ensures that email recipients are getting the right message as soon as they open the email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you scroll down in the email, you&#8217;ll see this:&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26552\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.37.32-PM.png\" alt=\"Spotify - b2b email\" width=\"730\" height=\"887\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.37.32-PM.png 930w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.37.32-PM-247x300.png 247w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.37.32-PM-843x1024.png 843w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.37.32-PM-768x933.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.37.32-PM-595xh.png 595w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>To me, it is an excellent email design: Huge images that show people taking action (psychological tricks in marketing), big bold font and crisp, short sentences, and bringing in the &#8216;productivity&#8217; angle for a playlist that&#8217;s about &#8216;wellness&#8217;.<\/p>\n<p>I&#8217;d say, that&#8217;s killing two birds with one stone.<\/p>\n<blockquote><p><em><span style=\"color: #008000;\"><b>Takeaway: <\/b><\/span><span style=\"font-weight: 400; color: #008000;\">Make your email images and text large once in a while, and keep content minimal. Drive home a point or two and use large, attractive visuals to entice draw clicks.<\/span><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"12_Netlify\"><\/span><span style=\"color: #993300;\"><b>#12. <\/b><b>Netlify<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26556\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.48.35-PM.png\" alt=\"Netlify - B2B email example\" width=\"800\" height=\"504\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.48.35-PM.png 1270w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.48.35-PM-300x189.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.48.35-PM-1024x645.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.48.35-PM-768x484.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-06-at-6.48.35-PM-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 2014, Netlify is a cloud-based computing company that provides backend services for web applications and static websites.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, it has a market cap of $2 billion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the B2B email example above, Netlify is trying to inform its clients about some of its newly launched functions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The heading tells the recipients directly what they can expect \u2013 new Production deploy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without getting into the nitty-gritty of it, Netlify added a CTA in the email so users can click through and see the changes live.&nbsp;<\/span><\/p>\n<p>If you are interested to know more about the new feature, you can simply click on the CTA button and get more details.<\/p>\n<blockquote><p><em><span style=\"color: #666699;\"><b><span style=\"color: #008000;\">Takeaway:<\/span><\/b><\/span><span style=\"color: #008000;\">While i<span style=\"font-weight: 400;\">ntroducing your new features or products, make sure the messaging is clear from the subject line and headline of the email content.<\/span><\/span><\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-sales-leads\/\">17 Powerful Techniques to Generate B2B Sales Leads<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Awesome_B2B_Emails\"><\/span><span style=\"color: #339966;\"><b>How to Create Awesome B2B Emails?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So far, we have looked at examples of effective B2B emails. Now, let&#8217;s look at strategies you can follow while crafting a winning B2B email marketing strategy.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Write_a_Great_Subject_Line\"><\/span><span style=\"color: #993300;\"><b>#1. Write a Great Subject Line<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In B2C email marketing, open rates are not so bad because online shopping is the &#8216;in&#8217; thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when you are at work, and someone sends you a cold email (B2B), you are most likely to ignore it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">subject lines<\/a> are even more important in B2B than they are in B2C marketing. If you manage to convey your email\u2019s value in your subject line, you can get better email open rates.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, the subject line should be 60 characters or less, and it should still be clear enough to convey the whole email&#8217;s message in one sentence.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Unleash the power of top marketing strategies to skyrocket your business growth \u2013 explore our <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">comprehensive guide now<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f31f.svg\" alt=\"\ud83c\udf1f\"><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Maintain_a_Conversational_Tone\"><\/span><span style=\"color: #993300;\"><b>#2. Maintain a Conversational Tone<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although B2B emails are intended for business purposes, their tone need not be monotonous or impersonal.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email may be targeting organizations, but we shouldn\u2019t forget that there\u2019s a person behind the screen reading your email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look out for language that can sound robotic, especially when so many new AI-based writing tools are generating content. Instead, capture your reader\u2019s attention by keeping the tone super-friendly and conversational.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about what kind of emails you generally like to read, what kind of subject lines attract your attention, and whether you prefer long or short emails. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such questions can also help you run A\/B tests and find out what your audiences prefer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This not only helps you connect with users better but also nurtures better relationships with them.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/\">Read also: Learn Email Acquisition From These 6 Strategies And 5 Examples<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Add_a_Call_to_Action\"><\/span><span style=\"color: #993300;\"><b>#3. Add a Call to Action<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The question is, how many CTA buttons should you use in your B2B emails?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, that depends on the purpose of your email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are sending out a newsletter, it will have multiple CTAs leading to different web pages.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you want the user to land on a specific page, you don\u2019t want to distract them by adding multiple CTAs in an email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key point here is to create an enticing CTA button that can be hard for the readers to resist when they finish reading your email.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Segment_Your_Target_Audience\"><\/span><span style=\"color: #993300;\"><b>#4. Segment Your Target Audience<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you run a marketing email campaign, you need to tailor your emails to each individual based on various characteristics or factors.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email segmentation tools can help you segment your audience based on industry, persona, interests, designation, and more filters.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segmentation of your audience allows you to send emails that are customized to their interests and needs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ensures a high clickthrough rate, which, in turn, increases website traffic and drives conversions.<\/span><\/p>\n<p>\ud83d\udc49<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Uncover the secrets of successful email list building with our in-depth guide to the best opt-in strategies! \ud83d\udcbc&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Uncover the secrets of successful <a href=\"https:\/\/www.bookyourdata.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">email list building<\/a> with our in-depth guide to the <a href=\"https:\/\/www.engagebay.com\/blog\/best-opt-in-email-strategies\/\">best opt-in strategies<\/a>!<\/em> \ud83d\udcbc<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Be_Precise\"><\/span><span style=\"color: #993300;\"><b>#5. Be Precise<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Business professionals are quite busy. If you want to grab their attention, you need to keep the text as short as possible.&nbsp;<\/span><\/p>\n<p>That presents a problem: How do you drive home your message if you can&#8217;t write much text?<\/p>\n<p>The answer: video.<\/p>\n<p><span style=\"font-weight: 400;\">Embed a tailored video that conveys the message you want to convey, and write the text in a way that you entice the reader to watch the video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information, you can add a CTA and direct them to your website landing pages.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-best-practices\/\">9 Proven B2B Email Marketing Best Practices<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Most_Affordable_Email_Marketing_Tool\"><\/span><span style=\"color: #339966;\"><b>The Most Affordable Email Marketing Tool<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The final step to running an excellent B2B email marketing campaign is selecting the right email marketing tool.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will find many options in the market, but they might not fit right into your budget and requirements.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the top options in the market include EngageBay, HubSpot, ActiveCampaign, and others.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We believe that if you are a small business or still learning the ropes of email marketing, <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\"><span style=\"font-weight: 400;\">EngageBay will be the best choice<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-26399\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-02-at-5.38.40-PM.png\" alt=\"EngageBay B2B email marketing tool\" width=\"742\" height=\"323\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-02-at-5.38.40-PM.png 1126w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-02-at-5.38.40-PM-300x131.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-02-at-5.38.40-PM-1024x446.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-02-at-5.38.40-PM-768x334.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-02-at-5.38.40-PM-595xh.png 595w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">EngageBay offers a feature-rich email marketing tool that enables you to create visually appealing emails in a few clicks.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It offers pre-defined templates for almost all kinds of professions, including fashion designing, education consulting, etc.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can edit those templates using the simple drag-and-drop builder and customize the emails for every component, like headline, footer, signature, font style, and size, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The precision of segmentation in EngageBay is also something worth mentioning &#8212; many users love it!<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-24548 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825.png\" alt=\"EngageBay review on G2\" width=\"891\" height=\"356\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-300x120.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-1024x410.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-768x307.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-1536x614.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-595xh.png 595w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/\">Learn more about EngageBay<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><b>Wrap Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It may take some time to master the art of B2B email marketing, but it\u2019s worth every penny and every minute you spend on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\"><span style=\"font-weight: 400;\">Litmus<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 for every dollar spent on email marketing, the average ROI was $36.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I hope these B2B email marketing examples help you understand how to design your emails better and yield the best results possible.<\/span><\/p>\n<p>Feel free to share this post on social media with your favorite example of B2B emails.<\/p>\n<p><i><span style=\"font-weight: 400;\">\ud83d\udc49 Have you tried our<\/span><\/i><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"> <i><span style=\"font-weight: 400;\">email templates<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">? Share your experience in the comments below, and let us know how they worked for your campaigns!<\/span><\/i><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 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