{"id":26660,"date":"2022-08-11T14:06:35","date_gmt":"2022-08-11T14:06:35","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=26660"},"modified":"2025-04-01T10:44:12","modified_gmt":"2025-04-01T10:44:12","slug":"lead-nurturing-campaigns","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/","title":{"rendered":"10 Lead Nurturing Campaigns From Top Brands Like Kate Spade"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Once you generate leads, the next step is to nurture them to eventually convert those leads into paying customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These lead conversions can be a long process, but if done smartly, it can yield results faster. Studies have shown that <\/span><a href=\"https:\/\/www.marketo.com\/lead-nurturing\/#:~:text=Companies%20that%20excel%20at%20lead,leads%20(The%20Annuitas%20Group).\"><span style=\"font-weight: 400;\">nurtured leads yield 47% more revenue<\/span><\/a><span style=\"font-weight: 400;\"> than non-nurtured leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will see how big enterprises like Sephora, Apple, and others run email campaigns to nurture their leads. These companies with successful lead nurturing campaigns generate 50% more sales-ready leads at lower costs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not kidding.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we will take a look at some of the most amazing lead nurturing campaigns run by top companies to take inspiration.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a bonus, I\u2019ve also added email templates for you to create and run your own lead nurturing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in!<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#Wonderful_Lead_Nurturing_Email_Examples_and_Templates\" >Wonderful Lead Nurturing Email Examples and Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#1_Welcome_Email\" >#1. Welcome Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#Kate_Spade\" >Kate Spade<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#2_Informational_Email\" >#2. Informational Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#Starbucks\" >Starbucks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#3_Product_Launch_Email\" >#3. Product Launch Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#Dropbox\" >Dropbox<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#4_Reminder_Email\" >#4. Reminder Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#Squarespace\" >Squarespace<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#5_Ask_a_Question_Email\" >#5. Ask a Question Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#TrustedHousesitters\" >TrustedHousesitters<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#6_Abandoned_Cart_Email\" >#6. Abandoned Cart Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#Sephora\" >Sephora<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#7_Promotional_Email\" >#7. Promotional Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#Apple\" >Apple<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#8_Recommendation_Email\" >#8. Recommendation Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#Airbnb\" >Airbnb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#9_Holiday_Season_Marketing_Email\" >#9. Holiday Season Marketing Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#PUMA\" >PUMA<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#10_Re-Engagement_Email\" >#10. Re-Engagement Email<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#Netflix\" >Netflix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Wonderful_Lead_Nurturing_Email_Examples_and_Templates\"><\/span><span style=\"color: #339966;\"><b>Wonderful Lead Nurturing Email Examples and Templates<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The lead nurturing process involves engaging and fostering relationships with potential customers as they move through the different stages of your sales funnel.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to do that is by running email campaigns that help establish direct relationships with your prospects and leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, using <\/span><a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\"><span style=\"font-weight: 400;\">email automation tools like EngageBay<\/span><\/a><span style=\"font-weight: 400;\">, you can even set up sequences of emails to be sent at pre-defined timelines.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email sending is triggered when your prospects or leads take actions that you can set in advance.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, there are different types of lead nurturing campaigns that you can run to engage your leads based on where they stand in the marketing funnel. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that reason, I&#8217;ve designed this copy to follow lead nurturing email type, an awesome example, and a ready-to-copy template \ud83d\ude42&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Welcome_Email\"><\/span><span style=\"color: #339966;\"><b>#1. Welcome Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Welcome emails are an excellent way to initiate a conversation with your prospects whenever they sign up or subscribe to your brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this opportunity to introduce them to your brand, provide more information about your company, and how it will benefit them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\">Welcome emails<\/a> are crucial for creating a good first impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at how Kate Spade, an American luxury brand, does it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kate_Spade\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.katespade.com\/\"><b>Kate Spade<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/b564ca663e21695eaafda48f9105251d.png\"><img decoding=\"async\" class=\"aligncenter wp-image-26665 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/b564ca663e21695eaafda48f9105251d.png\" alt=\"lead welcome email\" width=\"705\" height=\"731\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/b564ca663e21695eaafda48f9105251d.png 705w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/b564ca663e21695eaafda48f9105251d-289x300.png 289w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/b564ca663e21695eaafda48f9105251d-595xh.png 595w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 1993, Kate Spade is a luxury brand that deals in fashion items.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This welcome email hits home by telling the new subscriber that they&#8217;ll be &#8220;among the first to hear about new arrivals.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And in an attempt to convert them, the brand also gives out an incentive in the form of a discount.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The big, bold \u2018Thank You\u2019 right at the center of the email makes your lead feel welcomed and acts as an acknowledgment for signing up for the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, the design of an envelope combined with a bright color creates an alluring effect in your prospect\u2019s mind. Wouldn\u2019t you agree?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">welcome email template<\/a> for you to use the next time a prospect signs up on your website:&nbsp;<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Sub Line: <\/i><\/b><i><span style=\"font-weight: 400;\">Welcome to {name of the company}<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Dear {name of the prospect},<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you for signing up.<\/span><\/i><i><span style=\"font-weight: 400;\">&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">You will now be the first one to hear about any special offers, discounts, and new product arrivals. Hurray!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Since you are new, here are a few resources you can check out to get started:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Onboarding Resource 1<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Onboarding Resource 2<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">If you require help or support, please reply to this email. We can talk you through the details you need to get started on the right foot.&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Warm Regards,<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Your Name}<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Contact Details}<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"2_Informational_Email\"><\/span><span style=\"color: #339966;\"><b>#2. Informational Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although you can inform prospective customers about your products in the welcome email, it can become lengthy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, if you have a complex or a niche product, it will take more time to nurture and onboard your leads on how to use it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, it is best to create an informational email that explains in detail the product and how customers will benefit from it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how Starbucks does <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">lead nurturing over email<\/a> with its Rewards Program.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Starbucks\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.starbucks.com\"><b>Starbucks<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.24.07-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-26716 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.24.07-PM.png\" alt=\"Starbucks informative email\" width=\"1402\" height=\"790\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.24.07-PM.png 1402w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.24.07-PM-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.24.07-PM-1024x577.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.24.07-PM-768x433.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.24.07-PM-595xh.png 595w\" sizes=\"(max-width: 1402px) 100vw, 1402px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Starbucks<\/span><span style=\"font-weight: 400;\"> informs its customers about the latest reward program in the most appealing way.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right use of visuals and minimal text, Starbucks easily conveys what the rewards program is about, how patrons can use it, and what benefits they would get.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You see how they capture the recipient\u2019s attention by adding a \u2018birthday reward and +15% off coupon.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you already have a lead and want to further engage your lead? Use this informational email template \ud83d\udc47<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Sub Line: <\/i><\/b><i><span style=\"font-weight: 400;\">How to Make the Most of Your {business name} Subscription\/Membership<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Dear {name of the prospect},<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Once again, thank you for signing up for {name of the company}.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Here\u2019s how our products and services have benefited our customers:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">{Benefit 1}<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">{Benefit 2}<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">{Benefit 3}<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">{Benefit 4}<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">{Benefit 5}<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">We are hosting a webinar on {date and time} where you will get all the information you need to start using our products and services. Sign up today {insert link} and save your seat!&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you can\u2019t make it to our webinar, here is a link to the tutorial to help you get started: {insert link}<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We hope this helps. In case of any questions, please don\u2019t hesitate to email us.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Warm Regards,<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Your Name}<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Contact Details}<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-lead\/\">Read also: What is a Lead? Overcoming Obstacles in Sales and Marketing Alignment<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Product_Launch_Email\"><\/span><span style=\"color: #339966;\"><b>#3. Product Launch Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lead nurturing is not limited to onboarding and converting prospects into paying customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also involves keeping potential customers updated about any newly launched products and services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such emails prove that you care about your leads and want them to become your loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a product launch email from Dropbox you can take inspiration from:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dropbox\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.dropbox.com\"><b>Dropbox<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Dropbox.png\"><img decoding=\"async\" class=\"aligncenter wp-image-26718 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Dropbox.png\" alt=\"Dropbox - lead nurturing campaign example\" width=\"712\" height=\"853\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Dropbox.png 712w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Dropbox-250x300.png 250w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Dropbox-595xh.png 595w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Dropbox is a file hosting service that provides cloud storage and file synchronization.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the company convinces its lead that they are all ready to start using Dropbox, it also subtly informs them how it can benefit them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, Dropbox has added a CTA button right at the center of the email that directs users to start using the service along with a link that provides a tutorial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can draft an email for your newly launched product or service.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Sub Line: <\/i><\/b><i><span style=\"font-weight: 400;\">Introducing the New {name of the product}<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Dear {name of the prospect},<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We are excited to announce the new {name of the product}.&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Here is what it is all about:<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;{Feature 1} &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; {Feature 2}&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; {Feature 3}<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Like what you read?<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Learn More}<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Warm Regards,<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Your Name}<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Contact Details}<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"4_Reminder_Email\"><\/span><span style=\"color: #339966;\"><b>#4. Reminder Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reminder emails allow you to nudge your leads further down the<a href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\"> sales pipeline<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once their free trial comes to an end, you can remind them to purchase the subscription to keep enjoying the benefits and get more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, here is Squarespace reminding its users about free trial expiry:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Squarespace\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.squarespace.com\/\"><b>Squarespace<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/your-trial-expires-tomorrow-1.png\"><img decoding=\"async\" class=\"wp-image-26739 size-full aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/your-trial-expires-tomorrow-1.png\" alt=\"SquareSpace renewal email\" width=\"735\" height=\"1073\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/your-trial-expires-tomorrow-1.png 735w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/your-trial-expires-tomorrow-1-205x300.png 205w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/your-trial-expires-tomorrow-1-701x1024.png 701w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/your-trial-expires-tomorrow-1-595xh.png 595w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Squarespace is a website building and hosting company based out of New York City, US.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking at how to send reminder emails to your clients, Squarespace\u2019s email is a good example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, Squarespace uses a minimal layout with a lot of white space.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Illustrative icons immediately convey the lead about the services included in the paid plan, and ending the mail with a CTA button makes the email engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is a template that you can follow to draft your own reminder emails.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Sub Line: <\/i><\/b><i><span style=\"font-weight: 400;\">{First name}, upgrade before your trial ends, and avail 15% off!<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Dear {name of the prospect},<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you for being our active member. I hope you enjoyed using our product.&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">This is a friendly reminder that your trial period is coming to an end. To show our appreciation, we&#8217;d like to offer you a 15% discount on our yearly plan.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">What\u2019s great about our paid plans?&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;{Feature 1}&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; {Feature 2} &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; {Feature 3}<\/span><\/i><i><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Get your subscription. Cancel anytime. <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Buy Here}<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In case of any questions, please feel free to reply to this email.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Warm Regards,<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Your Name}<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Contact Details}<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Ask_a_Question_Email\"><\/span><span style=\"color: #339966;\"><b>#5. Ask a Question Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Often, potential customers sign up but don\u2019t make any purchases.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is likely because they are confused or have queries but don\u2019t know whom to ask.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such situations, you can email your leads and encourage them to ask questions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These lead nurturing emails not only speed up the buying process but also increase the likelihood of generating sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how TrustedHousesitters encourages its potential customers to ask away!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"TrustedHousesitters\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.trustedhousesitters.com\/\"><b>TrustedHousesitters<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Trusted-Housesitters-1.png\"><img decoding=\"async\" class=\"wp-image-26740 size-full aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Trusted-Housesitters-1.png\" alt=\"TrustedHousesitters - ask a question email\" width=\"597\" height=\"1004\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Trusted-Housesitters-1.png 597w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Trusted-Housesitters-1-178x300.png 178w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Trusted-Housesitters-1-595xh.png 595w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">TrustedHousesitters is a brand that provides reliable pet sitters and homestays for pets around the world.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being a relatively new brand, TrustedHousesitters understands that its customers might have plenty of questions about how the company works and the credibility of its services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, TrustedHousesitters created an email through which users could submit their queries.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the email also includes a video to help people understand how TrustedHousesitters works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a template to help you get started \ud83d\udc47<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Sub Line: <\/i><\/b><i><span style=\"font-weight: 400;\">Got Questions, {Subscriber Name}?<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Dear {name of the prospect},<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We noticed that you signed up at {name of the company} but have not made any progress. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Is that because you&#8217;d first like to know more about our {name of product or service}?&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We have experts ready to answer any queries from new members. Click on the link below and submit your question now.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">{Insert Link}<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Our team will get in touch soon to answer any queries that you might have.&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Warm Regards,<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Your Name}<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Contact Details}<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-guide\/\">The Definitive Lead Generation Guide by EngageBay<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Abandoned_Cart_Email\"><\/span><span style=\"color: #339966;\"><b>#6. Abandoned Cart Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.drip.com\/blog\/cart-abandonment-statistics\"><span style=\"font-weight: 400;\">average abandonment rate<\/span><\/a><span style=\"font-weight: 400;\"> across all industries is 69%.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine how much revenue you can earn if you are able to recapture your lost leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why you need to send out abandoned cart emails to your potential customers who have saved items in their shopping cart but are yet to place an order.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To convince leads to make a purchase, you can offer them a discount or other special offers for a limited period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you understand what an <a href=\"https:\/\/www.engagebay.com\/blog\/abandoned-cart-emails\/\">abandoned cart email<\/a> looks like, here is an excellent example from Sephora:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sephora\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.sephora.com\/\"><b>Sephora<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/tuxpi.com_.1660210291.jpg\"><img decoding=\"async\" class=\"wp-image-26750 size-full aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/tuxpi.com_.1660210291.jpg\" alt=\"Sephora - abandoned cart email\" width=\"705\" height=\"1207\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/tuxpi.com_.1660210291.jpg 705w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/tuxpi.com_.1660210291-175x300.jpg 175w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/tuxpi.com_.1660210291-598x1024.jpg 598w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/tuxpi.com_.1660210291-595xh.jpg 595w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Sephora is a French retailer selling skincare and beauty products with operations in multiple countries.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this example, Sephora tries to create urgency by telling its lead that the product may soon be out of stock.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, the brand teases them by appreciating them for their amazing taste and tells them how Sephora would hate to see if those products can\u2019t be theirs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It goes on to convince them to make the purchase with advantages such as free returns and fast delivery.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, the email adds a direct link to their cart in case they want to make a purchase.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is an email template you can use to create abandoned cart emails.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Sub Line: <\/i><\/b><i>Your cart items may go out of stock; <\/i><i><span style=\"font-weight: 400;\">don&#8217;t wait!<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Dear {name of the prospect},<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We noticed that you saved some items in your cart.<br \/>\n<\/span><\/i><i><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The Good News?<br \/>\n<\/span><\/i><i><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We are offering a discount on your shopping cart.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">{mention the special offer}<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Make sure that you place your order before {date and time} to avail of the offer. Some of these are bestselling items and stocks may not last much longer!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Happy shopping \ud83d\ude42<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Your Name}<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Contact Details}<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"7_Promotional_Email\"><\/span><span style=\"color: #339966;\"><b>#7. Promotional Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brands send out <a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email\/\">promotional emails<\/a> to lure their potential customers into buying their products.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending out discounts or offers that are available only for a limited period can entice customers to buy, even if it\u2019s not an urgent requirement.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, by creating FOMO (Fear of Missing Out), you can make the most of the promotional email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is an example from Apple on how to write a creative yet effective promotional email.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Apple\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.apple.com\/\"><b>Apple<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26723\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Apple.jpeg\" alt=\"apple - promotional email\" width=\"658\" height=\"1103\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Apple.jpeg 658w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Apple-179x300.jpeg 179w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Apple-611x1024.jpeg 611w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Apple-595xh.jpeg 595w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apple is a billion-dollar company that has created a niche in consumer electronics and online services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple constantly keeps developing new products with new technology.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, the company is promoting its new Apple Watch Series 4.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The message is short and clear and conveys both the features and benefits of the product without providing too much information.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also multiple links within the email that direct leads to:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website page to understand more about the watch<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Checkout page to buy online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find a store page in case they want to go and check out in their nearby offline store<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s a template for a promotional email to nurture your leads.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Sub Line:<\/i><\/b><i><span style=\"font-weight: 400;\"> Exclusive offer for online buyers &#8212; Flat $$$<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Dear {name of the prospect},<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Get an<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Online Exclusive Offer<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">All Your Favs at $$$<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Go out in style now&nbsp;<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">{Shop Here}<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Shop By Categories<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Add some product pictures}&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">{Download app link}&nbsp;<\/span><\/i><\/p>\n<p><em>{Signature}<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"8_Recommendation_Email\"><\/span><span style=\"color: #339966;\"><b>#8. Recommendation Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recommendation emails are a great lead magnet since they usually include content that is curated to the needs of the target audience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recommendation emails add a personal touch, which helps in better relationship building with leads and converting them faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Airbnb is a good example of how to draft engaging recommendation emails for its patrons.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Airbnb\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.airbnb.com\"><b>Airbnb<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.48.14-PM.png\"><img decoding=\"async\" class=\"aligncenter wp-image-26725 size-large\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.48.14-PM-1024x895.png\" alt=\"Airbnb - engaging recommendation emails\" width=\"1024\" height=\"895\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.48.14-PM-1024x895.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.48.14-PM-300x262.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.48.14-PM-768x671.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.48.14-PM-595xh.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-10-at-8.48.14-PM.png 1076w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Airbnb is a vacation rental company that operates an online marketplace for homestays and tourist activities.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the basis of searches made by the customer on its website, Airbnb provides suggestions for similar homestays along with their price and distance.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes the process of searching and booking homestays convenient for clients. Moreover, if customers are interested in more details about the accommodation, a CTA button at the top directs them to Airbnb\u2019s website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is a template for a recommendation email that you can take inspiration from.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Sub Line: <\/i><\/b><i><span style=\"font-weight: 400;\">Your Picks for the Week<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Hey {name of the prospect},<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Not sure what to buy? Here are our top 5 picks for you \ud83d\udc47<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">{Product Recommendation 1}<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">{Product Recommendation 2}<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">{Product Recommendation 3}<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">{Product Recommendation 4}<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">{Product Recommendation 5}<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Still not convinced? Check out our full catalog here.&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Happy Shopping!&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Warm Regards,<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Your Name}<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Contact Details}<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"9_Holiday_Season_Marketing_Email\"><\/span><span style=\"color: #339966;\"><b>#9. Holiday Season Marketing Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Holiday season calls for going on vacation with family and buying gifts for your friends and loved ones.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the time of the year when brands usually see a boost in their revenue.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further improve their revenue, they send out holiday season offers to their patrons to earn their loyalty.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you will see holiday marketing emails usually have a countdown timer to create a sense of urgency amongst buyers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can avail of the offer till the stock lasts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of a holiday marketing email from PUMA:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"PUMA\"><\/span><a href=\"https:\/\/in.puma.com\/\"><b><span style=\"color: #993300;\">PUMA<\/span><\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/PUMA.jpeg\"><img decoding=\"async\" class=\"aligncenter wp-image-26726 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/PUMA.jpeg\" alt=\"holiday marketing email from PUMA\" width=\"530\" height=\"935\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/PUMA.jpeg 530w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/PUMA-170x300.jpeg 170w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">PUMA is a German athletic footwear and apparel brand. It is one of the best examples of holiday marketing done right.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the example above, PUMA highlights its free shipping offer within a limited time period, followed by a CTA button.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This lead nurturing email also mentions the holiday discounts along with links at the bottom that guide users to the products on offer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure that you make the most out of the holiday season, here is an email template that you can use:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Sub Line: <\/i><\/b><i><span style=\"font-weight: 400;\">Here\u2019s Your {name of the festival} Gift, {Subscriber Name}<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Dear {name of the prospect},<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">At {name of the company}, we wish you and your family a happy {name of the festival or season}.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To celebrate the occasion, we are offering our patrons a {discount or special offer} on our purchases.&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To avail of the offer, click {insert link}.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Cheers!<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Your Name}<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Contact Details}<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"10_Re-Engagement_Email\"><\/span><span style=\"color: #339966;\"><b>#10. Re-Engagement Email<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Re-engagement emails are usually sent to lost leads or old customers that canceled their subscriptions in the past.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These emails aim to re-engage with their users and usually consist of incentives such as discounts to increase conversions and boost revenue.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At times, companies try to re-engage with clients in the same email where they confirm the cancellation of membership.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Netflix\"><\/span><span style=\"color: #993300;\"><a style=\"color: #993300;\" href=\"https:\/\/www.netflix.com\/\"><b>Netflix<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Netflix-user-onboarding-email-4-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-26728 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Netflix-user-onboarding-email-4-1.png\" alt=\"netflix - Re-Engagement Email\" width=\"595\" height=\"650\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Netflix-user-onboarding-email-4-1.png 595w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Netflix-user-onboarding-email-4-1-275x300.png 275w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Netflix is a popular online video streaming and subscription service headquartered in California, US.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company uses a re-engagement campaign to attract lost subscribers who might have canceled their membership in the past.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This re-engagement email by <a href=\"https:\/\/www.engagebay.com\/blog\/modern-marketing-tips-netflix\/\">Netflix<\/a> is short and precise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the email acts on its lead wishes to unsubscribe, Netflix beautifully conveys how they would still want them back.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, in case the lead decides to change their mind, they can re-subscribe easily by simply clicking on the link shared.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is an email template that can help you re-engage and reconnect with lost or previous customers.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Sub Line: <\/i><\/b><i><span style=\"font-weight: 400;\">You\u2019ve Successfully Unsubscribed, {Subscriber Name}<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Dear {name},<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We\u2019re sad to see you go!&nbsp;<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As per your request, we\u2019ve canceled your membership starting {date and time}. This will result in the deletion of all your account information from our database.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Should you wish to renew your subscription, click the link below to re-activate your membership within the next {number of days}.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">{Subscribe here}<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Warm Regards,<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Your Name}<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{Contact Details}<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-service-email-templates\/\">10 Customer Service Email Templates for New CRM Users<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><b>Wrap Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A lead nurturing strategy helps you establish good relationships with your prospects and increase the likelihood of turning your prospects into happy customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With automated <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing campaigns<\/a>, you can move your prospects from the consideration stage to the decision-making stage, with very little effort and marketing spend.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, consumers today prefer reading emails over any other form of communication, especially those annoying phone calls!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are able to capture your audience\u2019s attention with attractive emails, you can improve customer satisfaction and customer retention rates, and also <\/span><span style=\"font-weight: 400;\">boost your sales.&nbsp;<\/span><\/p>\n<p>For super affordable <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing\/\">lead nurturing<\/a>, lead scoring, automated email campaigns, autoresponders, SMS marketing, and other marketing automation features, try EngageBay.<\/p>\n<p>It&#8217;s the <a href=\"https:\/\/www.engagebay.com\/hubspot-alternative\">#1 all-in-one solution<\/a> for marketing, sales, and CRM tools, designed for the tight budgets of small business owners and solopreneurs \ud83d\ude42<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; 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These [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":26773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[6890,6891],"class_list":["post-26660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-lead-nurturing-email-campaign","tag-lead-nurturting-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Nurturing Campaigns By Top Brands Like Kate Spade<\/title>\n<meta name=\"description\" content=\"Big companies with successful lead nurturing campaigns generate 50% more sales-ready leads at lower costs. Check out these examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Lead Nurturing Campaigns From Top Brands Like Kate Spade\" \/>\n<meta property=\"og:description\" content=\"Big companies with successful lead nurturing campaigns generate 50% more sales-ready leads at lower costs. 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