When writing in a business context, is it better to address your audience as “clients” or as “customers”?<\/p>\n
It’s a legitimate question.<\/p>\n
Technically, they both refer to the same person \u2014 the party for whom you provide the goods or services.<\/p>\n
The difference between “client” and “customer” lies in the answer to one simple question: Are you selling a product or a service?<\/strong><\/p>\n In this blog post, I’ll help you understand the words clearly enough to never get confused again \ud83d\ude42<\/p>\n Table of Contents<\/p>\n<\/span><\/div>\n