{"id":27161,"date":"2024-07-10T12:13:11","date_gmt":"2024-07-10T12:13:11","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=27161"},"modified":"2025-04-04T12:43:21","modified_gmt":"2025-04-04T12:43:21","slug":"discount-emails","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/discount-emails\/","title":{"rendered":"How To Write Discount Emails Like A Boss [+Templates, Examples]"},"content":{"rendered":"<p>Discounting strategies that work well strengthen consumer loyalty, draw in new clients, and boost revenue.<\/p>\n<p>Every company, whether in the B2C or B2B market, occasionally offers discounts on their goods or services.<\/p>\n<p>Companies majorly give discounts because they can use them to increase sales of their off-season inventory, profitability, and client happiness all at once.<\/p>\n<p>E-commerce email marketing through discount emails can drive significant sales growth and assist you in hitting your monthly goals when used properly.<\/p>\n<p>Writing a discount offer email may seem easy, but there are occasions when it might be challenging.<\/p>\n<p><strong>In this ultimate guide, I share some cool discount email examples, templates, and tips to inspire you for your next <a href=\"https:\/\/www.engagebay.com\/blog\/email-blast-examples\/\" target=\"_blank\" rel=\"noopener\">email blast<\/a>.<\/strong><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/#Quick_Tips_for_Effective_Writing_in_Discount_Emails\" >Quick Tips for Effective Writing in Discount Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/#The_101_What_You_Should_Know_About_Discount_Campaigns\" >The 101: What You Should Know About Discount Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/#5_Great_Discount_Email_Templates_That_Can_Instantly_Boost_Sales\" >5 Great Discount Email Templates That Can Instantly Boost Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/#7_Real-Life_Examples_of_Good_Discount_Emails\" >7 Real-Life Examples of Good Discount Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/discount-emails\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_Tips_for_Effective_Writing_in_Discount_Emails\"><\/span><strong><span style=\"color: #339966;\">Quick Tips for Effective Writing in Discount Emails<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39337\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Infographics-.jpg\" alt=\"Discount email infographics\" width=\"400\" height=\"1001\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Infographics-.jpg 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Infographics--120x300.jpg 120w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Infographics--768x1920.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Infographics--614x1536.jpg 614w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Infographics--595xh.jpg 595w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>To get your discount email copy right, you must keep a few key things in mind. Let&#8217;s go through them quickly.<\/p>\n<h3><strong><span style=\"color: #993300;\">Make sure the tone is right<\/span><\/strong><\/h3>\n<p>Make careful to use the same tone across all of your emails.<\/p>\n<p>Your customers may be astonished when they unexpectedly get a sales email with a more casual tone if all of your prior communication has a formal tone.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Keep it crisp<\/strong><\/span><\/h3>\n<p>Your customer&#8217;s time is valuable, and they have short attention spans, so keep your transaction email crisp!<\/p>\n<p>An <a href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-copy\/\" target=\"_blank\" rel=\"noopener\">effective email copy<\/a> should be simple to skim through and find the important information.<\/p>\n<h3><strong><span style=\"color: #993300;\">Anchor the value first<\/span><\/strong><\/h3>\n<p>Keep the value you are offering to the user, i.e., the discount information, at the center of your email.<\/p>\n<p>Here&#8217;s an example of an <a href=\"https:\/\/www.engagebay.com\/email-template\/presidents-tea-email-template\" target=\"_blank\" rel=\"noopener\">email coupon for President&#8217;s Day Sale.<\/a><\/p>\n<figure id=\"attachment_66249\" aria-describedby=\"caption-attachment-66249\" style=\"width: 351px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Presidents-Day-Sale-Email-Template-for-Tea-Stores.png\"><img decoding=\"async\" class=\" wp-image-66249\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Presidents-Day-Sale-Email-Template-for-Tea-Stores.png\" alt=\"President's Day Sale Email Template by EngageBay\" width=\"351\" height=\"890\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Presidents-Day-Sale-Email-Template-for-Tea-Stores.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Presidents-Day-Sale-Email-Template-for-Tea-Stores-118x300.png 118w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/07\/Presidents-Day-Sale-Email-Template-for-Tea-Stores-404x1024.png 404w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/a><figcaption id=\"caption-attachment-66249\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.engagebay.com\/email-template\/presidents-tea-email-template\" target=\"_blank\" rel=\"noopener\">President&#8217;s Day Sale Email Template<\/a> by EngageBay<\/em><\/figcaption><\/figure>\n<p><strong><em>\ud83d\udc49 Like this email template? You can use this and many other easy-to-customize <a href=\"https:\/\/www.engagebay.com\/email-templates\/email-purpose\/discount\" target=\"_blank\" rel=\"noopener\">discount email templates<\/a> for free at EngageBay!&nbsp;<\/em><\/strong><\/p>\n<h3><strong><span style=\"color: #993300;\">Utilize urgency <\/span><\/strong><\/h3>\n<p>Specify the expiration date for your coupon codes. This will create a sense of urgency and nudge your customers to take quick action.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_101_What_You_Should_Know_About_Discount_Campaigns\"><\/span><span style=\"color: #339966;\"><strong>The 101: What You Should Know About Discount Campaigns<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Running discount offers is great, and you can send out a cool email with digital coupons to attract more sales, but it&#8217;s not without problems.<\/p>\n<p>Let&#8217;s look at what you should keep in mind before you begin that discount <a href=\"https:\/\/www.engagebay.com\/blog\/will-love-15-email-campaigns\/\" target=\"_blank\" rel=\"noopener\">email marketing campaign<\/a>.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Assess your profit margins<\/strong><\/span><\/h3>\n<p>While giving certain things a 50% discount may appear alluring, you must always have a viable margin; otherwise, your discount offer approach may result in losses.<\/p>\n<p>Before launching any kind of discount campaign, do the math to figure out what you can reasonably offer your clients and yet turn a profit overall.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/client-vs-customer\/\">Client vs Customer: What\u2019s the Difference in Business Writing?<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Strategize on how to target your audience<\/strong><\/span><\/h3>\n<p>Consider whether your discounts will draw the kind of customers you really desire before launching any sales campaigns in an effort to acquire new customers.<\/p>\n<p>It is very likely that some customers are just one-time consumers looking for temporary or cheap fixes. Regularly update your email list to make sure your emails reach your target audience.&nbsp;<\/p>\n<h3><span style=\"color: #993300;\"><strong>Focus on targeting a specific group<\/strong><\/span><\/h3>\n<p>Giving everyone discounts carries a significant risk for your overall profit margin. Instead, update your email list to provide exclusive offers to certain customer groups (like students, healthcare workers, military, etc.).<\/p>\n<p>By using discounts in this way, you can increase your potential customer base while maintaining or even improving your profit margins.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-acquisition\/\">Read also: Learn Email Acquisition From These 6 Strategies And 5 Examples<\/a><\/p>\n<h3><span style=\"color: #993300;\"><strong>Exemplify your product value after the discount ends<\/strong><\/span><\/h3>\n<p>Discounts frequently undercut the value of your goods despite the fact that your marketing efforts aim to persuade customers and prospects that your product is useful and will enhance their lives.<\/p>\n<p>Because of this, you should consider how you will show your product&#8217;s true worth and keep customers after the deal expires.<\/p>\n<h3><span style=\"color: #993300;\"><strong>Anticipate higher customer acquisition costs<\/strong><\/span><\/h3>\n<p>Special discounts can be a tried-and-true <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\" target=\"_blank\" rel=\"noopener\">strategy for luring in new customers<\/a>, but they can also have an impact on your normal customer acquisition expenditures.<\/p>\n<p>Make sure to nurture your relationship with new subscribers so that you can turn them into loyal consumers who might buy more and higher quality products or services from your business in the coming years.<\/p>\n<p>By doing this, their lifetime value will rise, making the increased <a href=\"https:\/\/www.engagebay.com\/blog\/customer-service-strategy\/\" target=\"_blank\" rel=\"noopener\">customer acquisition<\/a> cost justifiable.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/b2b-email-marketing-examples\/\">B2B Email Marketing Examples From Billion Dollar Companies<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Great_Discount_Email_Templates_That_Can_Instantly_Boost_Sales\"><\/span><span style=\"color: #339966;\"><strong>5 Great Discount Email Templates That Can Instantly Boost Sales<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the marketing industry, B2C and B2B companies use discount emails as a core tactic to engage with customers and win over new clientele.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discount offer emails do more than convey new offers and exciting discounts. They are a medium to connect and network with existing and potential clients to stay fresh on top of their minds.&nbsp;<\/span><\/p>\n<figure id=\"attachment_40893\" aria-describedby=\"caption-attachment-40893\" style=\"width: 381px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-40893 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/60c9d40039e3533cb7d9373f_GIFs-in-Emails.jpg\" alt=\"\" width=\"381\" height=\"222\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/60c9d40039e3533cb7d9373f_GIFs-in-Emails.jpg 989w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/60c9d40039e3533cb7d9373f_GIFs-in-Emails-300x175.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/60c9d40039e3533cb7d9373f_GIFs-in-Emails-768x447.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/60c9d40039e3533cb7d9373f_GIFs-in-Emails-595xh.jpg 595w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><figcaption id=\"caption-attachment-40893\" class=\"wp-caption-text\"><em><a href=\"https:\/\/unlayer.com\/blog\/gifs-in-emails\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/promotional-email\/\" target=\"_blank\" rel=\"noopener\">Promotional emails<\/a> offer customers insight into what special deal you have to offer and how it benefits them more than your competitors. This can create an instant high traffic volume, ultimately driving revenue by boosting sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at these discount email template examples to get an idea of how to create a well-executed discount email to achieve your sales goals.<\/span><\/p>\n<h3><span style=\"color: #993300;\"><strong>1. Formalities first: writing a formal discount offer email<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&nbsp;A formal discount email can be used when you are contacting executives if B2B or new customers if B2C.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\">email subject line<\/a> template would look like the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Special offer: X% off on ABC product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">X% off: Find your special discount code inside<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is an outline of an email coupon to give you an idea:<\/span><\/p>\n<p><em><strong>Subject: Welcome and Enjoy Your Special Discount!<\/strong><\/em><\/p>\n<div class=\"content-box-gray\">\n<p><em>Good evening Mr\/Miss [Name],<\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Thank you for joining our subscription list!&nbsp;<\/span><\/em><em><span style=\"font-weight: 400;\">As a thank you, we would like to offer you a special discount coupon on (ABC).<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Kindly use this discount code at the checkout to avail the offer.<\/span><\/em><\/p>\n<p><strong><em>[Coupon Code]<\/em><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">The coupon code is valid until <strong>[<\/strong><strong>Date]<\/strong><\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Have a great rest of the week,<\/span><\/em><\/p>\n<p><strong><em>[Name\/Company]<\/em><\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Now, that&#8217;s how you write a formal discount email like the boss of the boss!<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">2. Keeping it casual: writing a casual discount offer email<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, a casual, friendly promotional email can be more effective than a formal one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A friendly reminder of a promotion or offer oftentimes helps build customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at this casual yet effective <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\" target=\"_blank\" rel=\"noopener\">email template example:<\/a><\/span><\/p>\n<p><strong><em>Subject: Exclusive Offer Just for You!<\/em><\/strong><\/p>\n<div class=\"content-box-gray\">\n<p><em>Hi [Name],<\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">We\u2019ve got some happy news just for you \u2014 An exclusive offer on our latest product!<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">You can&nbsp; find the promo code below:<\/span><\/em><\/p>\n<p><strong><em>[Coupon Code]<\/em><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">You can use it anytime before <strong>[Date]<\/strong>.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">No more waiting! Use it today!<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">We Hope you enjoy it!<\/span><\/em><\/p>\n<p><strong><em>[Name\/Company]<\/em><\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">The friendly, casual tone helps establish the first contact with a potential client in a positive way.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/onboarding-email-templates\/\">Read also: Practical Onboarding Email Templates for New Clients, Employees, and Affiliates<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">3. Time\u2019s up! Limited-time offer template<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">An email urging the user of a limited-time offer is often found to be the most effective in selling a product.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sense of urgency is a driving force that pushes the user to make the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how a convincing email subject line can do the deed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited-time exclusive offer \u2014 get instant x% off!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">X% off, today only!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Below is an example of how a sense of urgency is emphasized through this <a href=\"https:\/\/www.engagebay.com\/email-template\/limited-time-headphone-sale-email-template\" target=\"_blank\" rel=\"noopener\">limited-time discount offer email template<\/a> from EngageBay:<\/span><\/p>\n<figure id=\"attachment_61902\" aria-describedby=\"caption-attachment-61902\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/limited-time-offer.png\"><img decoding=\"async\" class=\"wp-image-61902 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/limited-time-offer.png\" alt=\"limited-time discount offer email template by EngageBay\" width=\"500\" height=\"870\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/limited-time-offer.png 500w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/limited-time-offer-172x300.png 172w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-61902\" class=\"wp-caption-text\"><em>limited-time discount offer email template by EngageBay<\/em><\/figcaption><\/figure>\n<p>Here&#8217;s an text-based email template for a limited-time offer:<\/p>\n<p><em><strong>Subject: Pssst.. Exclusive Limited-Time Offer for You!<\/strong><\/em><\/p>\n<div class=\"content-box-gray\">\n<p><em>Hi [Name],<\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">We heard you loved our previous (ABC) product.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">As an exclusive limited-time offer just for you, the latest version of ABC is available till (date). You can get an instant X% discount on all ranges of ABC.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Use this code at checkout to make the best of this limited-time offer.<\/span><\/em><\/p>\n<p><strong><em>[Unique Discount Code]<\/em><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Have fun!<\/span><\/em><\/p>\n<p><strong><em>[Name\/Company]<\/em><\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Using a sense of urgency is not only a smart way to get a message across, but it might also be that the message is passed on at the right time to the right customer, thus boosting sales.<\/span><\/p>\n<p><em>\ud83d\udc49Laughter is the best medicine. Enjoy a dose of fun with these 11 email memes for marketers!&nbsp;<\/em><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">4. Industry-specific email: eCommerce discount email example<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">An email targeted to a specific audience of a certain sector helps funnel traffic and drive sales to this particular group.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you are targeting online shoppers in the eCommerce industry, it might be ideal to approach them with a discount email tailored to attract their attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lucrative email subject line could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Steal the deal \u2014 X% off on all our items!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deal of the day: X% off on your favorite products!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exclusive deal! X% off only for today!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is how to write a promotional email:<\/span><\/p>\n<p><em><strong>Subject: Shopping Season is Here!<\/strong><\/em><\/p>\n<div class=\"content-box-gray\">\n<p><em>Hi [Name],<\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Shopping season is here!<\/span><\/em><\/p>\n<p><strong><em>[State the time frame &#8212; until this week, month end]<\/em><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Avail the best deals this shopping season!<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Use the special discount code below to get the best deals this season:<\/span><\/em><\/p>\n<p><strong><em>[Coupon Code]<\/em><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Cheers! Happy Shopping,<\/span><\/em><\/p>\n<p><strong><em>Team [Brand name]<\/em><\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Implementing email automation and targeting a definitive audience helps drive sales significantly as the right product is delivered exactly at the right place. Plus, make sure the receivers are actually interested in your offers to ensure customer engagement and good email deliverability.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/password-reset-email-templates\/\">Read also: Password Reset Email Templates Examples to Inspire Your Own<\/a><\/p>\n<h3><strong><span style=\"color: #993300;\">5. Building on customer loyalty: email examples for after signup<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Customer loyalty is a significant indicator of how well a company does in terms of customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to encourage <a href=\"https:\/\/www.engagebay.com\/blog\/retail-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">customer loyalty<\/a> is by offering an incentive for every new customer who signs up or subscribes to a service.<\/span><\/p>\n<p>An email disguised as a gift card is an excellent way to win the customer&#8217;s heart (and loyalty!), like in the example below:<\/p>\n<figure style=\"width: 348px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/designmodo.com\/wp-content\/uploads\/2020\/11\/14-Thank-You-Email-from-Michael.jpg\" alt=\"\" width=\"348\" height=\"587\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/designmodo.com\/gift-card-emails\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are some subject lines to use when adding a discount code as a bonus:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Thank you for signing up! Here is your discount code:<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Signup bonus + New exciting offers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A newsletter and a special offer await you\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is the best way to capitalize on a new signup and glide in your discount offer:<\/span><\/p>\n<p><strong><em>Subject: Welcome Aboard! Here&#8217;s a Special Offer for You!<\/em><\/strong><\/p>\n<div class=\"content-box-gray\">\n<p><em>Hello [Name],<\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">We are so glad to have you on board!<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">To begin with, we have a little thank-you gift just for you \u2014 a special offer on all our products!<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">To get started, use the discount code below during checkout:<\/span><\/em><\/p>\n<p><strong><em>[Coupon Code]<\/em><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Enjoy!<\/span><\/em><\/p>\n<p><strong><em>[Name, Marketing team]<\/em><\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Rewarding customer loyalty with a lucrative incentive encourages more signups and creates positive <a href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\" target=\"_blank\" rel=\"noopener\">brand awareness<\/a> in the minds of the customer. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Real-Life_Examples_of_Good_Discount_Emails\"><\/span><span style=\"color: #339966;\"><strong>7 Real-Life Examples of Good Discount Emails<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This blog will be incomplete without a few real-life examples of good emails carrying discount offers from some of the best brands out there. Let&#8217;s dive in, shall we?<\/p>\n<h3><strong><span style=\"color: #993300;\">The simple email<\/span><\/strong><\/h3>\n<p>Nothing could be easier. Just a short email copy and a list of products with discounts. No <a href=\"https:\/\/www.engagebay.com\/blog\/html-or-plain-text-emails\/\">HTML<\/a>, vivid colors, or flashing GIFs.<\/p>\n<p>Here&#8217;s a sample template:<\/p>\n<p><em><strong>Subject: Special Offer Because We Are Glad to Have You!<\/strong><\/em><\/p>\n<p><em style=\"font-size: 16px;\">Hi [Customer Name],<\/em><\/p>\n<p><em style=\"font-size: 16px;\">We are overjoyed to have you onboard!<\/em><\/p>\n<div class=\"content-box-gray\">\n<p><em>As our way of welcoming you to our brand family, we&#8217;ve got a special X% discount on your first purchase.<\/em><\/p>\n<p><em>Just copy-paste this <strong>[coupon code]<\/strong> and claim your discount <\/em>\ud83d\ude04<\/p>\n<p><em>The offer is open till <strong>[date]<\/strong>. <\/em><\/p>\n<p><em>Happy shopping!<\/em><\/p>\n<p><strong><em>[Signature]<\/em><\/strong><\/p>\n<\/div>\n<h3><strong><span style=\"color: #993300;\">The FOMO email<\/span><\/strong><\/h3>\n<p>A psychology survey had a selection of advertisements with FOMO-provoking content shown to one set of participants, while the same advertisements were shown to the other group without the FOMO-provoking features.<\/p>\n<p>You won&#8217;t be shocked to hear that the presence of the FOMO content improved memory in general as well as recall and recognition for the commercials.<\/p>\n<p>Here&#8217;s a good example of an email copy making the most of our modern age&#8217;s commonplace fear of missing out:<\/p>\n<figure id=\"attachment_27169\" aria-describedby=\"caption-attachment-27169\" style=\"width: 422px\" class=\"wp-caption aligncenter\"><a style=\"font-size: 16px; font-weight: bold; text-align: center; background-color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9.png\"><img decoding=\"async\" class=\"wp-image-27169 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9.png\" alt=\"discount email FOMO example by Ananya Avasthi\" width=\"422\" height=\"422\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9.png 1080w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9-1024x1024.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9-768x768.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9-595xh.png 595w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/a><figcaption id=\"caption-attachment-27169\" class=\"wp-caption-text\"><em>Author screenshot<\/em><\/figcaption><\/figure>\n<h3><strong><span style=\"color: #993300;\">The curveball discount<\/span><\/strong><\/h3>\n<p>From a business standpoint, we have predetermined margins to deal with; if we discount too much, we&#8217;ll break even. Additionally, from a psychological standpoint, giving too much of a discount runs the danger of depreciating your brand and product.<\/p>\n<p>You also want your deal to have a big impact. It&#8217;s unlikely to have a significant impact if it merely saves consumers a couple of dollars.<\/p>\n<p>What is the sweet spot, then? That obviously depends on your brand, audience, and product.<\/p>\n<p>A one-time 10% discount may have a significant influence on sales if you never run promotions; however, if you do, the same offer may have little to no effect.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #993300;\">The gamified email<\/span><\/strong><\/h3>\n<p>In a <a href=\"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpsyg.2020.581200\/full\" target=\"_blank\" rel=\"noopener\">study<\/a>, researchers at four Chinese colleges gathered information from 322 online shoppers who played a flash game to gauge their propensity to make a purchase after engaging in gaming.<\/p>\n<p>They discovered that the three gamification components of reward, absorption, and autonomy significantly increase consumers&#8217; sense of enjoyment, which in turn influences their intention to make an online purchase.<\/p>\n<p><strong>Example:<\/strong> The CTA button will need to be clicked by the recipients in order to reveal their &#8220;mystery discount.&#8221;<\/p>\n<figure id=\"attachment_27170\" aria-describedby=\"caption-attachment-27170\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7.png\"><img decoding=\"async\" class=\"wp-image-27170 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7.png\" alt=\"discount email example -- mystery code\" width=\"300\" height=\"534\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7.png 1080w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-169x300.png 169w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-576x1024.png 576w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-768x1365.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-864x1536.png 864w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-595xh.png 595w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-27170\" class=\"wp-caption-text\"><em>Author screenshot<\/em><\/figcaption><\/figure>\n<p>This deal is complemented by a countdown timer that introduces some FOMO into the mix in order to create an additional layer of impact.<\/p>\n<p>Another point worth noticing is that this is a successful <a href=\"https:\/\/www.engagebay.com\/blog\/omnichannel-marketing-examples\/\" target=\"_blank\" rel=\"noopener\">multichannel marketing campaign<\/a> because the inclusion of a barcode allows this discount to be used at a physical store as well.<\/p>\n<h3><span style=\"color: #993300;\"><strong>A personal touch: personalized discount email example<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalized emails can work wonders!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine your favorite brand sends a personalized email offer exclusively for you on your most favorite product!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who wouldn&#8217;t like that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, personal recommendations based on user buying history are a significant driving force of sales in the eCommerce industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study by Statista, <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34146\/7-excellent-examples-of-email-personalization-in-action.aspx\" target=\"_blank\" rel=\"noopener\">67% of consumers<\/a> have made a purchase based on personal recommendations, and <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34146\/7-excellent-examples-of-email-personalization-in-action.aspx\" target=\"_blank\" rel=\"noopener\">42 % of consumers<\/a> have stated that personalization is fairly important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make the most of personalization, including personalization in discount and promotional emails is important.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example by Alaska Airlines that shows how personalization strikes the right chord with the consumer.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_40891\" aria-describedby=\"caption-attachment-40891\" style=\"width: 387px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-40891\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/email-examples-alaska.jpg\" alt=\"\" width=\"387\" height=\"439\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/email-examples-alaska.jpg 450w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/email-examples-alaska-265x300.jpg 265w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><figcaption id=\"caption-attachment-40891\" class=\"wp-caption-text\"><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34146\/7-excellent-examples-of-email-personalization-in-action.aspx\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Take this example by <\/span><span style=\"font-weight: 400;\">Brooklinen, where a personalized message is curated based on the customer\u2019s viewing history.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will prompt the user to make the purchase of the items they already wish to purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 435px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/www.drip.com\/hs-fs\/hubfs\/Imported_Blog_Media\/Brooklinen-Product-Recommendation-Email-1.png?width=598&amp;height=762&amp;name=Brooklinen-Product-Recommendation-Email-1.png\" alt=\"Brooklinen Product Recommendation Email\" width=\"435\" height=\"554\"><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/www.drip.com\/blog\/customer-loyalty-email-examples\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Telling your customer that &#8216;we hear you and that we are here for you&#8217; reaps many more positive outcomes than just plain <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\" target=\"_blank\" rel=\"noopener\">automated mails<\/a> targeted randomly.&nbsp;<\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Happy birthday to everyone! Birthday discount email example<\/span><\/strong><\/h3>\n<figure style=\"width: 442px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/assets.website-files.com\/5daaade3e3e3f04da71daa8e\/62b2fca0f1c3887177daaca0_Birthday-Email-blog.jpg\" alt=\"\" width=\"442\" height=\"258\"><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/unlayer.com\/blog\/birthday-email-examples\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Birthday emails are an example of how a simple message can help create an everlasting bond with the customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A creative and personal birthday message along with a small gift offer will immediately draw a positive light on the brand and help in creating a unique brand image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study suggests that birthday emails exclusively have <\/span><span style=\"font-weight: 400;\">179% higher click-through rates<\/span><span style=\"font-weight: 400;\"> than normal promotional emails!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is a party to celebrate!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a cute, simple example by Loomi, which delivers the message exactly while aptly promoting an offer:<\/span><\/p>\n<figure id=\"attachment_40896\" aria-describedby=\"caption-attachment-40896\" style=\"width: 473px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-40896\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Birth.jpg\" alt=\"\" width=\"473\" height=\"606\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Birth.jpg 404w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Birth-234x300.jpg 234w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><figcaption id=\"caption-attachment-40896\" class=\"wp-caption-text\"><em><a href=\"https:\/\/unlayer.com\/blog\/birthday-email-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A greeting card? No, surprise gift! Here is how Chipotle creatively delivered a birthday message along with a gift.<\/span><\/p>\n<figure id=\"attachment_40897\" aria-describedby=\"caption-attachment-40897\" style=\"width: 455px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-40897 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Guace.jpg\" alt=\"\" width=\"455\" height=\"938\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Guace.jpg 543w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Guace-145x300.jpg 145w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/Guace-496x1024.jpg 496w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><figcaption id=\"caption-attachment-40897\" class=\"wp-caption-text\"><em><a href=\"https:\/\/unlayer.com\/blog\/birthday-email-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Birthday emails are an assured way to make your customer feel special and exclusive to your brand. With the right intention, a birthday email can help your brand be memorable in the customer\u2019s mind. <\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Welcome, Welcome! Welcome emails and their effectiveness<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.engagebay.com\/blog\/welcome-email\/\" target=\"_blank\" rel=\"noopener\">welcome email<\/a> is like a warm hug when someone enters your community or group.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These types of promo emails are a great way of welcoming new customers onboard while also promoting a product or a discount code.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The welcome email sets the tone for the customer-company relationship; hence, it is important to communicate the message correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good welcome email subject lines:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Welcome on board! Here\u2019s a special discount<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Welcome email + special coupon code<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Welcome to our community, here\u2019s a bonus<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, writing a welcome email has to be precise and to the point while keeping the tone warm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to do it:<\/span><\/p>\n<p><strong><em>Subject: Enjoy Your Special Gift<\/em><\/strong><\/p>\n<div class=\"content-box-gray\">\n<p><em>Hello [Name],<\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Greetings of the day!<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Welcome to (company name). We are thrilled to have you on board!<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">As a token of appreciation, we have a special gift for you \u2014 an exclusive offer for our products.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Code<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">We hope you enjoy it!<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Talk to you soon,<\/span><\/em><\/p>\n<p><strong><em>[Company name]<\/em><\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">An example of a well-designed welcome poster for a signup is given below:<\/span><\/p>\n<figure style=\"width: 400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/flower_fix.png?format=webp&amp;v=1531935830\" alt=\"\" width=\"400\" height=\"551\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.shopify.com\/in\/blog\/welcome-email#modcloth\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A welcome email is the first handshake and the first impression of your brand. To establish solid ground for a long-lasting relationship with the customer, a well-designed and thought-out message is necessary. Take some time and tailor a warm, genuine, and concrete welcome email. <\/span><\/p>\n<h3><strong><span style=\"color: #993300;\">Loyalty wins! Loyalty-based discount emails<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Rewarding customers for their loyalty through email coupons is a <a href=\"https:\/\/www.engagebay.com\/blog\/customer-retention-strategies\/\" target=\"_blank\" rel=\"noopener\">customer-retention<\/a> tactic used by well-renowned brands worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take Ralph Lauren as an example:<\/span><\/p>\n<figure style=\"width: 429px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/ralph_lauren.png?format=webp&amp;v=1531935668\" alt=\"\" width=\"429\" height=\"466\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.shopify.com\/in\/blog\/welcome-email\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Creating a sense of exclusivity and a subtly worded message, along with an unmissable offer, makes the poster appealing to the audience.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sense of exclusivity is an important part of the customer-brand relationship as the customer feeds on the feeling that they are special to the brand while availing of exclusive offers, information, etc.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way customer loyalty is rewarded is through points that can be redeemed for an offer or a gift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example from Chipotle of how this message is conveyed to the loyal consumer.<\/span><\/p>\n<figure id=\"attachment_40997\" aria-describedby=\"caption-attachment-40997\" style=\"width: 435px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-40997\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/points-1.png\" alt=\"\" width=\"435\" height=\"710\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/points-1.png 680w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/points-1-184x300.png 184w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/points-1-627x1024.png 627w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2023\/05\/points-1-595xh.png 595w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><figcaption id=\"caption-attachment-40997\" class=\"wp-caption-text\"><a href=\"https:\/\/quantumlifecyclemarketing.com\/loyalty-program-email-examples\/\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A brand that treats its most loyal customers with the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-automation\/\" target=\"_blank\" rel=\"noopener\">best customer experience<\/a> they deserve always stays winning!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: A loyal customer expects royal treatment!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong><span style=\"color: #339966;\">Final Thoughts<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are numerous ways to organize and carry out a sale, ranging from straightforward sitewide promotions to limited spend-X-to-save-Y discounts.<\/p>\n<p>And there are just as many methods to advertise a sale as these discount email examples show.<\/p>\n<p>But there is one thing these email coupons all have in common: simple messaging.<\/p>\n<p>Make sure that your discount emails do all the talking really well. In clear and crisp copies, you can find many takers \ud83d\ude42<\/p>\n<p>For an all-in-one <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\" target=\"_blank\" rel=\"noopener\">email marketing automation tool<\/a> that&#8217;s incredibly affordable and respectably awarded, check out <a href=\"https:\/\/www.engagebay.com\/\" target=\"_blank\" rel=\"noopener\">EngageBay<\/a>.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n<p><em><strong>\u2192 Content revisions by <a href=\"https:\/\/www.engagebay.com\/blog\/author\/haripriya\/\">Haripriya <\/a><\/strong><\/em><em><strong>and <a class=\"c-link\" href=\"https:\/\/www.engagebay.com\/blog\/author\/swastik_sahu\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.engagebay.com\/blog\/author\/swastik_sahu\/\" data-sk=\"tooltip_parent\">Swastik Sahu<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discounting strategies that work well strengthen consumer loyalty, draw in new clients, and boost revenue. Every company, whether in the [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":27242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[8347,8344,8345,8346,7204,40,3942,8348],"class_list":["post-27161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-customer-loyalty-emails","tag-discount-email","tag-discount-email-examples","tag-discount-email-templates","tag-discount-emails","tag-email-marketing-tips","tag-email-templates","tag-promotional-emails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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