{"id":27295,"date":"2026-01-30T05:20:22","date_gmt":"2026-01-30T05:20:22","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=27295"},"modified":"2026-03-10T07:24:12","modified_gmt":"2026-03-10T07:24:12","slug":"hubspot-vs-mailchimp","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp\/","title":{"rendered":"HubSpot vs Mailchimp: 2026 Email Marketing &#038; CRM Comparison (Features, Pricing, AI, Automation)"},"content":{"rendered":"<p data-start=\"201\" data-end=\"443\">Choosing the right marketing platform isn\u2019t easy\u2014but if you\u2019re comparing <strong data-start=\"274\" data-end=\"356\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span> vs <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong>, you\u2019re already looking at two of the most popular marketing automation tools in 2026.<\/p>\r\n<p data-start=\"445\" data-end=\"809\">Both platforms are designed to help businesses streamline marketing operations, automate repetitive tasks, and scale faster using email marketing, automation workflows, landing pages, ads, and analytics.<\/p>\r\n<p data-start=\"445\" data-end=\"809\">With AI-powered features and evolving automation capabilities now central to modern marketing, HubSpot and Mailchimp each bring distinct strengths to the table.<\/p>\r\n<p data-start=\"811\" data-end=\"1099\">However, while HubSpot and Mailchimp may overlap in areas like email automation, forms, and campaign management, they differ significantly in pricing structure, free plan limitations, CRM depth, AI capabilities, customer support, scalability, and overall value for growing businesses.<\/p>\r\n<p data-start=\"1101\" data-end=\"1359\">In this <strong data-start=\"1109\" data-end=\"1153\">HubSpot vs Mailchimp comparison for 2026<\/strong>, we\u2019ll break down everything you need to know\u2014from features and pricing to automation, CRM functionality, and ideal use cases\u2014so you can confidently decide which platform is the best fit for your business.<\/p>\r\n<p data-start=\"1361\" data-end=\"1424\"><strong>Here\u2019s what we\u2019ll cover in this HubSpot vs Mailchimp guide:<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1425\" data-end=\"1735\">\r\n<li data-start=\"1425\" data-end=\"1474\">\r\n<p data-start=\"1427\" data-end=\"1474\">A high-level overview of HubSpot vs Mailchimp<\/p>\r\n<\/li>\r\n<li data-start=\"1475\" data-end=\"1528\">\r\n<p data-start=\"1477\" data-end=\"1528\">Key features and automation capabilities compared<\/p>\r\n<\/li>\r\n<li data-start=\"1529\" data-end=\"1587\">\r\n<p data-start=\"1531\" data-end=\"1587\">HubSpot vs Mailchimp pricing and free plan differences<\/p>\r\n<\/li>\r\n<li data-start=\"1588\" data-end=\"1656\">\r\n<p data-start=\"1590\" data-end=\"1656\">What to consider before choosing a marketing automation platform<\/p>\r\n<\/li>\r\n<li data-start=\"1657\" data-end=\"1735\">\r\n<p data-start=\"1659\" data-end=\"1735\">The best HubSpot vs Mailchimp alternative for small and growing businesses<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1737\" data-end=\"1865\" data-is-last-node=\"\" data-is-only-node=\"\">This updated comparison will help you choose the right marketing software based on your goals, budget, and growth plans in 2026.<\/p>\r\n<p><span style=\"font-weight: 400;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp\/#HubSpot_vs_Mailchimp_2025_An_Overview\" >HubSpot vs Mailchimp 2025: An Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp\/#HubSpot_vs_Mailchimp_2026_Key_Features_Compared\" >HubSpot vs Mailchimp 2026: Key Features Compared<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp\/#HubSpot_vs_Mailchimp_2026_Comparison_Email_Marketing_Features\" >HubSpot vs Mailchimp 2026 Comparison: Email Marketing Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp\/#Mailchimp_Free_Plan_Changes_2026_Whats_Different_Now\" >Mailchimp Free Plan Changes (2026): What\u2019s Different Now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp\/#HubSpot_vs_Mailchimp_Alternative_for_SMBs_2026_Why_EngageBay_Stands_Out\" >HubSpot vs Mailchimp Alternative for SMBs 2026: Why EngageBay Stands Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp\/#Conclusion_HubSpot_vs_Mailchimp_%E2%80%94_Whats_the_Right_Choice_in_2026\" >Conclusion: HubSpot vs Mailchimp \u2014 What\u2019s the Right Choice in 2026?<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"HubSpot_vs_Mailchimp_2025_An_Overview\"><\/span><span style=\"color: #339966;\"><b>HubSpot vs Mailchimp 2025: An Overview<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/is-hubspot-free\/\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> is an integrated CRM platform with tools for managing businesses&#8217; marketing, sales, and customer service processes.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\"> The software comprises five hubs, which include CMS, Marketing, Service, Sales, and Operations hubs.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">As for <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/move-from-mailchimp-to-engagebay\/\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s an all-in-one marketing automation platform that started out as an email marketing software but has evolved to offer features that span across social media management, website design, and customer relationship management.<\/span><\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"HubSpot_vs_Mailchimp_2026_Key_Features_Compared\"><\/span><span style=\"color: #339966;\">HubSpot vs Mailchimp 2026: Key Features Compared<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"218\" data-end=\"386\">When comparing <strong data-start=\"233\" data-end=\"315\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span> vs <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong> in 2026, it\u2019s important to understand how each platform is structured.<\/p>\r\n<p data-start=\"388\" data-end=\"650\">HubSpot is built as an all-in-one customer platform with multiple interconnected hubs\u2014Marketing, Sales, Service, CMS, and Operations\u2014while Mailchimp remains primarily focused on email marketing and marketing automation, with lighter CRM-style contact management.<\/p>\r\n<p data-start=\"652\" data-end=\"918\">For this <strong data-start=\"661\" data-end=\"704\">HubSpot vs Mailchimp feature comparison<\/strong>, we\u2019ll focus specifically on <strong data-start=\"734\" data-end=\"761\">HubSpot\u2019s Marketing Hub<\/strong> and <strong data-start=\"766\" data-end=\"811\">Mailchimp\u2019s marketing automation platform<\/strong>, since these are the most directly comparable solutions businesses evaluate when choosing between the two.<\/p>\r\n<p data-start=\"920\" data-end=\"1029\">Below, we\u2019ll break down HubSpot vs Mailchimp across the most important features marketers care about in 2026:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1031\" data-end=\"1411\">\r\n<li data-start=\"1031\" data-end=\"1082\">\r\n<p data-start=\"1033\" data-end=\"1082\">Email marketing capabilities and deliverability<\/p>\r\n<\/li>\r\n<li data-start=\"1083\" data-end=\"1121\">\r\n<p data-start=\"1085\" data-end=\"1121\">Landing pages and conversion tools<\/p>\r\n<\/li>\r\n<li data-start=\"1122\" data-end=\"1148\">\r\n<p data-start=\"1124\" data-end=\"1148\">Forms and lead capture<\/p>\r\n<\/li>\r\n<li data-start=\"1149\" data-end=\"1185\">\r\n<p data-start=\"1151\" data-end=\"1185\">Contact management and CRM depth<\/p>\r\n<\/li>\r\n<li data-start=\"1186\" data-end=\"1235\">\r\n<p data-start=\"1188\" data-end=\"1235\">Marketing automation and AI-powered workflows<\/p>\r\n<\/li>\r\n<li data-start=\"1236\" data-end=\"1283\">\r\n<p data-start=\"1238\" data-end=\"1283\">Pricing structure and free plan limitations<\/p>\r\n<\/li>\r\n<li data-start=\"1284\" data-end=\"1335\">\r\n<p data-start=\"1286\" data-end=\"1335\">Contracts, billing flexibility, and scalability<\/p>\r\n<\/li>\r\n<li data-start=\"1336\" data-end=\"1364\">\r\n<p data-start=\"1338\" data-end=\"1364\">Customer support options<\/p>\r\n<\/li>\r\n<li data-start=\"1365\" data-end=\"1411\">\r\n<p data-start=\"1367\" data-end=\"1411\">G2 customer reviews and real-user feedback<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><img decoding=\"async\" class=\"size-large wp-image-78905 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/hubspot-mailchimp-ai-comparison-1024x683.png\" alt=\"AI marketing and automation features in HubSpot vs Mailchimp 2026\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/hubspot-mailchimp-ai-comparison-1024x683.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/hubspot-mailchimp-ai-comparison-300x200.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/hubspot-mailchimp-ai-comparison-768x512.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/hubspot-mailchimp-ai-comparison.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p data-start=\"1413\" data-end=\"1545\" data-is-last-node=\"\" data-is-only-node=\"\">Let\u2019s dive into the detailed HubSpot vs Mailchimp comparison and see which platform delivers better value for your business in 2026.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-vs-drip\/\">Read also: Mailchimp vs Drip &#8212; Which Is the Best Email Marketing Platform?<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"HubSpot_vs_Mailchimp_2026_Comparison_Email_Marketing_Features\"><\/span><span style=\"color: #339966;\">HubSpot vs Mailchimp 2026 Comparison: Email Marketing Features<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"67\" data-end=\"283\">Let\u2019s get straight to the point. In this <strong data-start=\"108\" data-end=\"148\">HubSpot vs Mailchimp 2026 comparison<\/strong>, email marketing is where most businesses feel the impact first\u2014and where the differences between the two platforms become very clear.<\/p>\r\n<p data-start=\"285\" data-end=\"509\">Email marketing continues to deliver exceptional ROI, with businesses earning <strong data-start=\"363\" data-end=\"389\">$36 for every $1 spent<\/strong>, making it essential to choose a platform that balances <strong data-start=\"446\" data-end=\"508\">powerful automation, deliverability, scalability, and cost<\/strong>.<\/p>\r\n<h3><span style=\"color: #993300;\"><b>1. Email marketing<\/b><\/span><\/h3>\r\n<p>Both <strong data-start=\"545\" data-end=\"586\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span><\/strong> and <strong data-start=\"591\" data-end=\"632\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong> offer robust email marketing tools designed to help businesses engage, nurture, and convert leads\u2014but they approach email marketing very differently in 2026.<\/p>\r\n<h4><span style=\"color: #666699;\">HubSpot Email Marketing (2026)<\/span><\/h4>\r\n<p>HubSpot\u2019s email marketing is part of its broader <strong data-start=\"883\" data-end=\"900\">Marketing Hub<\/strong>, tightly integrated with CRM, automation workflows, reporting, and sales data.<\/p>\r\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image15.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-27296\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image15.png\" alt=\"HubSpot Email dashboard\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image15.png 1280w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image15-300x169.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image15-1024x576.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image15-768x432.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image15-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/span><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/email\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\r\n<p data-start=\"981\" data-end=\"1072\">With HubSpot\u2019s <strong data-start=\"996\" data-end=\"1009\">free plan<\/strong>, you get access to essential email marketing features such as:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1073\" data-end=\"1199\">\r\n<li data-start=\"1073\" data-end=\"1103\">\r\n<p data-start=\"1075\" data-end=\"1103\">Drag-and-drop email editor<\/p>\r\n<\/li>\r\n<li data-start=\"1104\" data-end=\"1133\">\r\n<p data-start=\"1106\" data-end=\"1133\">Pre-built email templates<\/p>\r\n<\/li>\r\n<li data-start=\"1134\" data-end=\"1165\">\r\n<p data-start=\"1136\" data-end=\"1165\">CRM-powered personalization<\/p>\r\n<\/li>\r\n<li data-start=\"1166\" data-end=\"1199\">\r\n<p data-start=\"1168\" data-end=\"1199\">Built-in reporting dashboards<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1201\" data-end=\"1414\">Free users can send up to <strong data-start=\"1227\" data-end=\"1253\">2,000 emails per month<\/strong>, which is suitable for early-stage businesses or testing campaigns.<\/p>\r\n<p data-start=\"1201\" data-end=\"1414\">Paid Marketing Hub plans significantly increase sending limits and unlock deeper automation:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1415\" data-end=\"1576\">\r\n<li data-start=\"1415\" data-end=\"1471\">\r\n<p data-start=\"1417\" data-end=\"1471\"><strong data-start=\"1417\" data-end=\"1428\">Starter<\/strong>: higher send limits and basic automation<\/p>\r\n<\/li>\r\n<li data-start=\"1472\" data-end=\"1576\">\r\n<p data-start=\"1474\" data-end=\"1576\"><strong data-start=\"1474\" data-end=\"1503\">Professional &amp; Enterprise<\/strong>: advanced workflows, unlimited automation, and sophisticated reporting<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1578\" data-end=\"1767\">While HubSpot\u2019s free plan offers limited automation, its paid plans are designed for teams that rely heavily on <strong data-start=\"1690\" data-end=\"1766\">multi-step email nurturing, lifecycle marketing, and revenue attribution<\/strong>.<\/p>\r\n<blockquote>\r\n<p style=\"text-align: left;\"><span style=\"color: #339966;\"><em><strong>Parisa H. (Senior Campaign Manager) says HubSpot is a true \u201cone-stop shop,\u201d praising its integrated funnels, email, and customer history\u2014and notes support\/account management is easy to reach when needed. (<a href=\"https:\/\/www.g2.com\/products\/hubspot-marketing-hub\/reviews\">G2<\/a>)<\/strong><\/em><\/span><\/p>\r\n<\/blockquote>\r\n<h4><span style=\"color: #666699;\">Mailchimp Email Marketing (2026)<\/span><\/h4>\r\n<p><span style=\"font-weight: 400;\">Mailchimp remains one of the most popular <strong data-start=\"2106\" data-end=\"2141\">email-first marketing platforms<\/strong>, with a strong focus on usability, creative tools, and high-volume sending.<\/span><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image12.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-27301\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image12.png\" alt=\" Email templates on Mailchimp dashboard\" width=\"900\" height=\"555\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image12.png 1999w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image12-300x185.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image12-1024x632.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image12-768x474.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image12-1536x947.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image12-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/mailchimp.com\/\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\r\n<p data-start=\"2219\" data-end=\"2256\">Mailchimp\u2019s email marketing includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2257\" data-end=\"2400\">\r\n<li data-start=\"2257\" data-end=\"2298\">\r\n<p data-start=\"2259\" data-end=\"2298\">Intuitive drag-and-drop email builder<\/p>\r\n<\/li>\r\n<li data-start=\"2299\" data-end=\"2336\">\r\n<p data-start=\"2301\" data-end=\"2336\">Professionally designed templates<\/p>\r\n<\/li>\r\n<li data-start=\"2337\" data-end=\"2366\">\r\n<p data-start=\"2339\" data-end=\"2366\">Visual automation builder<\/p>\r\n<\/li>\r\n<li data-start=\"2367\" data-end=\"2400\">\r\n<p data-start=\"2369\" data-end=\"2400\">Strong eCommerce integrations<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2402\" data-end=\"2512\">However, Mailchimp\u2019s <strong data-start=\"2423\" data-end=\"2462\">free plan has changed significantly<\/strong>. As of recent updates, free users are limited to:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2513\" data-end=\"2606\">\r\n<li data-start=\"2513\" data-end=\"2531\">\r\n<p data-start=\"2515\" data-end=\"2531\"><strong data-start=\"2515\" data-end=\"2531\">500 contacts<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"2532\" data-end=\"2577\">\r\n<p data-start=\"2534\" data-end=\"2577\">Approximately <strong data-start=\"2548\" data-end=\"2577\">1,000 monthly email sends<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"2578\" data-end=\"2606\">\r\n<p data-start=\"2580\" data-end=\"2606\">No multi-step automation<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Free-Pricing-Plan-Mailchimp.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-27499\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Free-Pricing-Plan-Mailchimp.png\" alt=\"Mailchimp reduces free plan contacts from 2,000 to 500\" width=\"900\" height=\"68\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Free-Pricing-Plan-Mailchimp.png 1075w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Free-Pricing-Plan-Mailchimp-300x23.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Free-Pricing-Plan-Mailchimp-1024x77.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Free-Pricing-Plan-Mailchimp-768x58.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/Free-Pricing-Plan-Mailchimp-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\r\n<p>Mailchimp\u2019s paid plans dramatically increase send limits\u2014scaling into the <strong data-start=\"2682\" data-end=\"2725\">hundreds of thousands or more per month<\/strong>\u2014often at a lower entry price than HubSpot\u2019s comparable tiers.<\/p>\r\n<p>Mailchimp also allows <strong data-start=\"2810\" data-end=\"2836\">single-step automation<\/strong> on lower plans, with advanced multi-step journeys available on higher tiers.<\/p>\r\n<blockquote>\r\n<p style=\"text-align: left;\"><em><strong><span style=\"color: #339966;\">Tim W. (General Manager \u2013 E-commerce) highlights Mailchimp&#8217;s updated visual builder for faster branded emails, strong analytics, and smooth e-commerce automations; he calls deliverability \u201cconsistently strong.\u201d (<a href=\"https:\/\/www.g2.com\/products\/intuit-mailchimp-all-in-one-marketing-platform\/reviews\">G2<\/a>)<\/span><\/strong><\/em><\/p>\r\n<\/blockquote>\r\n<p><strong>Here\u2019s a side-by-side comparison of some <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing<\/a> features of HubSpot and Mailchimp:<\/strong><\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Email Marketing Features<\/th>\r\n<th>HubSpot<\/th>\r\n<th>Mailchimp<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Drag-and-drop editor<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Personalized emails<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Custom templates<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Email scheduling<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>A\/B testing<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Reporting &amp; analytics<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-insightly\/\">Read also: HubSpot vs Insightly: Pricing, Functionality, Features &amp; More<\/a><\/p>\r\n<p><strong data-start=\"3505\" data-end=\"3521\">Bottom line:<\/strong><\/p>\r\n<p>Mailchimp excels at <strong data-start=\"3544\" data-end=\"3587\">affordable, high-volume email marketing<\/strong>, especially for content creators and eCommerce brands.<\/p>\r\n<p>HubSpot stands out for businesses that need <strong data-start=\"3687\" data-end=\"3766\">CRM-driven personalization, advanced automation, and full-funnel visibility<\/strong>\u2014making email marketing part of a larger growth engine rather than a standalone tool.<\/p>\r\n<p>It&#8217;s a long article, for sure \ud83d\ude05<\/p>\r\n<p>Want to watch a video instead? Here&#8217;s the marketer Megan Grant on the HubSpot vs Mailchimp comparison:<\/p>\r\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"HubSpot vs Mailchimp: A Comparative Analysis (2025)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ug3gS8UffY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\r\n<h3><span style=\"color: #993300;\"><b>2. Landing pages<\/b><\/span><\/h3>\r\n<p data-start=\"51\" data-end=\"430\">If you run multiple campaigns throughout the year\u2014product launches, webinars, lead magnets, or seasonal promos\u2014having a built-in <strong data-start=\"180\" data-end=\"204\">landing page builder<\/strong> inside your marketing platform is a big advantage.<\/p>\r\n<p data-start=\"51\" data-end=\"430\">In the <strong data-start=\"263\" data-end=\"303\">HubSpot vs Mailchimp 2026 comparison<\/strong>, both platforms offer landing pages, but the <strong data-start=\"349\" data-end=\"403\">limits, pricing triggers, and testing capabilities<\/strong> differ in meaningful ways.<\/p>\r\n<p data-start=\"432\" data-end=\"471\">So, what do you get with each solution?<\/p>\r\n<h4 data-start=\"432\" data-end=\"471\"><span style=\"color: #666699;\">HubSpot Landing Pages (2026)<\/span><\/h4>\r\n<p><strong data-start=\"512\" data-end=\"553\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span><\/strong> includes landing pages as part of its Marketing Hub, tightly connected to CRM, forms, analytics, and automation.<\/p>\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image2.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-27300\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image2.png\" alt=\"Dashboard of HubSpot landing page templates\" width=\"900\" height=\"480\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image2.png 1050w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image2-300x160.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image2-1024x546.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image2-768x410.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image2-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a> <\/span><span style=\"font-weight: 400;\"><br><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/landing-pages-varb\"><i>Source<\/i><\/a><br><\/span><\/p>\r\n<p data-start=\"668\" data-end=\"710\">On HubSpot\u2019s <strong data-start=\"681\" data-end=\"698\">free CRM plan<\/strong>, users can:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"711\" data-end=\"871\">\r\n<li data-start=\"711\" data-end=\"745\">\r\n<p data-start=\"713\" data-end=\"745\">Build up to <strong data-start=\"725\" data-end=\"745\">20 landing pages<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"746\" data-end=\"779\">\r\n<p data-start=\"748\" data-end=\"779\">Use basic, responsive templates<\/p>\r\n<\/li>\r\n<li data-start=\"780\" data-end=\"825\">\r\n<p data-start=\"782\" data-end=\"825\">Customize pages with a drag-and-drop editor<\/p>\r\n<\/li>\r\n<li data-start=\"826\" data-end=\"871\">\r\n<p data-start=\"828\" data-end=\"871\">Track performance with built-in analytics<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"873\" data-end=\"1206\">To create more than 20 landing pages, you\u2019ll need to upgrade to a paid Marketing Hub plan.<\/p>\r\n<p data-start=\"873\" data-end=\"1206\"><strong data-start=\"964\" data-end=\"997\">A\/B testing for landing pages<\/strong> is available only on higher-tier plans (Professional and above), making HubSpot better suited for teams that run <strong data-start=\"1111\" data-end=\"1158\">conversion-optimized, data-driven campaigns<\/strong> at scale rather than high-volume one-off pages.<\/p>\r\n<p data-start=\"1208\" data-end=\"1230\">HubSpot also supports:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1231\" data-end=\"1341\">\r\n<li data-start=\"1231\" data-end=\"1249\">\r\n<p data-start=\"1233\" data-end=\"1249\">Custom domains<\/p>\r\n<\/li>\r\n<li data-start=\"1250\" data-end=\"1274\">\r\n<p data-start=\"1252\" data-end=\"1274\">Scheduled publishing<\/p>\r\n<\/li>\r\n<li data-start=\"1275\" data-end=\"1341\">\r\n<p data-start=\"1277\" data-end=\"1341\">Deep CRM-based reporting tied to contacts and lifecycle stages<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/resources\/landing-page-basics\">See our Landing Page Builder Guide for best practices.<\/a><\/p>\r\n<h4><span style=\"color: #666699;\">Mailchimp Landing Pages (2026)<\/span><\/h4>\r\n<p data-start=\"1384\" data-end=\"1550\">Landing pages work very differently in <strong data-start=\"1423\" data-end=\"1464\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong>\u2014and this is one area where Mailchimp remains especially attractive for smaller teams.<\/p>\r\n<p data-start=\"1552\" data-end=\"1592\">With Mailchimp\u2019s <strong data-start=\"1569\" data-end=\"1582\">free plan<\/strong>, you can:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1593\" data-end=\"1772\">\r\n<li data-start=\"1593\" data-end=\"1642\">\r\n<p data-start=\"1595\" data-end=\"1642\">Create an <strong data-start=\"1605\" data-end=\"1642\">unlimited number of landing pages<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"1643\" data-end=\"1684\">\r\n<p data-start=\"1645\" data-end=\"1684\">Use pre-designed landing page templates<\/p>\r\n<\/li>\r\n<li data-start=\"1685\" data-end=\"1724\">\r\n<p data-start=\"1687\" data-end=\"1724\">Customize pages using a visual editor<\/p>\r\n<\/li>\r\n<li data-start=\"1725\" data-end=\"1772\">\r\n<p data-start=\"1727\" data-end=\"1772\">Track page performance with basic analytics<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image14.png\"><img decoding=\"async\" class=\"aligncenter wp-image-27298\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image14.png\" alt=\"Dashboard of Mailchimp landing page templates\" width=\"900\" height=\"595\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image14.png 1999w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image14-300x198.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image14-1024x677.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image14-768x508.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image14-1536x1015.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image14-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/mailchimp.com\/features\/landing-pages\/\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\r\n<p data-start=\"1774\" data-end=\"2104\">Mailchimp allows <strong data-start=\"1791\" data-end=\"1847\">A\/B testing for landing pages starting on paid plans<\/strong>, which come in at a much lower entry cost compared to HubSpot\u2019s advanced tiers.<\/p>\r\n<p data-start=\"1774\" data-end=\"2104\">This makes Mailchimp a popular choice for creators, ecommerce brands, and marketers who rely on <strong data-start=\"2024\" data-end=\"2068\">frequent campaign-specific landing pages<\/strong> without needing advanced CRM logic.<\/p>\r\n<p data-start=\"2106\" data-end=\"2306\">Both HubSpot and Mailchimp support <strong data-start=\"2141\" data-end=\"2170\">on-page SEO optimizations<\/strong>, including SEO titles, meta descriptions, and indexing controls\u2014making them suitable for paid traffic and organic campaign pages alike.<\/p>\r\n<p><strong>Here\u2019s a quick head-to-head comparison of HubSpot vs Mailchimp landing page features in 2026:<\/strong><\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Landing Page Features<\/th>\r\n<th>HubSpot<\/th>\r\n<th>Mailchimp<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Drag-and-drop landing page builder<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>On-page SEO optimizations<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Landing page templates<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Scheduled publishing<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2716<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Use custom domain<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Analytics &amp; reporting<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/constant-contact-vs-mailchimp\/\">Read also: Constant Contact vs Mailchimp and Other Email Tools [Tables]<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><b>3. Forms&nbsp;<\/b><\/span><\/h3>\r\n<p data-start=\"43\" data-end=\"314\">Forms are a core component of any modern marketing stack.<\/p>\r\n<p data-start=\"43\" data-end=\"314\">Whether you\u2019re capturing leads from <strong data-start=\"137\" data-end=\"202\">landing pages, blog posts, pop-ups, or embedded website forms<\/strong>, your form builder must be flexible enough to collect data, segment contacts, and trigger automated follow-ups.<\/p>\r\n<p data-start=\"316\" data-end=\"500\">In the <strong data-start=\"323\" data-end=\"363\">HubSpot vs Mailchimp 2026 comparison<\/strong>, both platforms offer form-building tools\u2014but they differ significantly in <strong data-start=\"439\" data-end=\"499\">customization depth, CRM integration, and advanced logic<\/strong>.<\/p>\r\n<h4 data-start=\"316\" data-end=\"500\"><span style=\"color: #666699;\">HubSpot Forms (2026)<\/span><\/h4>\r\n<p><strong data-start=\"533\" data-end=\"574\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span><\/strong> offers a powerful, CRM-connected form builder as part of its free CRM and Marketing Hub.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image5-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-27303\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image5-1.png\" alt=\"HubSpot form\" width=\"900\" height=\"469\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image5-1.png 1025w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image5-1-300x156.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image5-1-768x400.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image5-1-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/form-maker\">Source<\/a><\/em><\/p>\r\n<p data-start=\"665\" data-end=\"711\">On HubSpot\u2019s <strong data-start=\"678\" data-end=\"691\">free plan<\/strong>, you get access to:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"712\" data-end=\"872\">\r\n<li data-start=\"712\" data-end=\"732\">\r\n<p data-start=\"714\" data-end=\"732\">Standalone forms<\/p>\r\n<\/li>\r\n<li data-start=\"733\" data-end=\"759\">\r\n<p data-start=\"735\" data-end=\"759\">Embedded website forms<\/p>\r\n<\/li>\r\n<li data-start=\"760\" data-end=\"789\">\r\n<p data-start=\"762\" data-end=\"789\">Pop-up and slide-in forms<\/p>\r\n<\/li>\r\n<li data-start=\"790\" data-end=\"826\">\r\n<p data-start=\"792\" data-end=\"826\">Built-in GDPR compliance options<\/p>\r\n<\/li>\r\n<li data-start=\"827\" data-end=\"872\">\r\n<p data-start=\"829\" data-end=\"872\">Automatic contact creation inside the CRM<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"874\" data-end=\"1110\">Upgrading to HubSpot\u2019s <strong data-start=\"897\" data-end=\"913\">Starter plan<\/strong> unlocks additional customization, including improved styling and branding controls.<\/p>\r\n<p data-start=\"874\" data-end=\"1110\">For businesses that need advanced data capture and personalization, <strong data-start=\"1066\" data-end=\"1103\">Professional and Enterprise plans<\/strong> offer:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1111\" data-end=\"1341\">\r\n<li data-start=\"1111\" data-end=\"1150\">\r\n<p data-start=\"1113\" data-end=\"1150\">Dependent (conditional) form fields<\/p>\r\n<\/li>\r\n<li data-start=\"1151\" data-end=\"1206\">\r\n<p data-start=\"1153\" data-end=\"1206\">Smart fields that adapt based on known contact data<\/p>\r\n<\/li>\r\n<li data-start=\"1207\" data-end=\"1246\">\r\n<p data-start=\"1209\" data-end=\"1246\">Advanced targeting and segmentation<\/p>\r\n<\/li>\r\n<li data-start=\"1247\" data-end=\"1290\">\r\n<p data-start=\"1249\" data-end=\"1290\">Custom email validation and logic rules<\/p>\r\n<\/li>\r\n<li data-start=\"1291\" data-end=\"1341\">\r\n<p data-start=\"1293\" data-end=\"1341\">Code-level customization for complex use cases<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1343\" data-end=\"1495\">These features make HubSpot\u2019s forms ideal for companies running <strong data-start=\"1407\" data-end=\"1494\">multi-offer campaigns, B2B lead qualification flows, and personalized user journeys<\/strong>.<\/p>\r\n<h4 data-start=\"1343\" data-end=\"1495\"><span style=\"color: #666699;\">Mailchimp Forms (2026)<\/span><\/h4>\r\n<p data-start=\"1530\" data-end=\"1681\"><strong data-start=\"1530\" data-end=\"1571\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong> also provides form-building capabilities designed for simplicity and speed, especially for email list growth.<\/p>\r\n<p data-start=\"1683\" data-end=\"1714\">With Mailchimp, you can create:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1715\" data-end=\"1838\">\r\n<li data-start=\"1715\" data-end=\"1741\">\r\n<p data-start=\"1717\" data-end=\"1741\">Embedded website forms<\/p>\r\n<\/li>\r\n<li data-start=\"1742\" data-end=\"1770\">\r\n<p data-start=\"1744\" data-end=\"1770\">Signup forms and pop-ups<\/p>\r\n<\/li>\r\n<li data-start=\"1771\" data-end=\"1805\">\r\n<p data-start=\"1773\" data-end=\"1805\">Mobile-responsive form layouts<\/p>\r\n<\/li>\r\n<li data-start=\"1806\" data-end=\"1838\">\r\n<p data-start=\"1808\" data-end=\"1838\">GDPR-compliant opt-in fields<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1840\" data-end=\"2048\">Mailchimp\u2019s form builder supports standard customization and segmentation but does not include dependent (conditional) fields.<\/p>\r\n<p data-start=\"1840\" data-end=\"2048\">This means all users see the same form fields regardless of how they respond.<\/p>\r\n<p data-start=\"2050\" data-end=\"2294\">For simpler use cases\u2014such as newsletter signups or basic lead capture\u2014Mailchimp forms are more than sufficient.<\/p>\r\n<p data-start=\"2050\" data-end=\"2294\">However, for marketers who need dynamic forms that change based on user input, HubSpot provides significantly more flexibility.<\/p>\r\n<p data-start=\"2301\" data-end=\"2332\"><strong>Why Dependent Fields Matter<\/strong><\/p>\r\n<p data-start=\"2334\" data-end=\"2480\">Dependent fields allow you to display form questions based on a visitor\u2019s previous response, creating a smoother and more relevant experience.<\/p>\r\n<p data-start=\"2482\" data-end=\"2569\">For example, a marketer offering both <strong data-start=\"2520\" data-end=\"2564\">blog writing services and ebook creation<\/strong> can:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2570\" data-end=\"2753\">\r\n<li data-start=\"2570\" data-end=\"2622\">\r\n<p data-start=\"2572\" data-end=\"2622\">Ask visitors which service they\u2019re interested in<\/p>\r\n<\/li>\r\n<li data-start=\"2623\" data-end=\"2686\">\r\n<p data-start=\"2625\" data-end=\"2686\">Show follow-up questions specific to blog posts <em data-start=\"2673\" data-end=\"2677\">or<\/em> ebooks<\/p>\r\n<\/li>\r\n<li data-start=\"2687\" data-end=\"2753\">\r\n<p data-start=\"2689\" data-end=\"2753\">Capture cleaner, more relevant data without overwhelming users<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2755\" data-end=\"2955\">This type of conditional logic is especially valuable for B2B marketing, service-based businesses, and high-intent lead qualification\u2014areas where HubSpot\u2019s form builder clearly stands out in 2026.<\/p>\r\n<p data-start=\"2755\" data-end=\"2955\"><strong data-start=\"2962\" data-end=\"2978\">Bottom line:<\/strong><\/p>\r\n<p data-start=\"2755\" data-end=\"2955\">Mailchimp forms are best suited for <strong data-start=\"3017\" data-end=\"3064\">simple list building and quick lead capture<\/strong>, while HubSpot\u2019s forms excel in <strong data-start=\"3097\" data-end=\"3165\">advanced segmentation, personalization, and CRM-driven workflows<\/strong>\u2014making them a better fit for growing businesses that rely on data-rich marketing automation.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/engagebay-vs-hubspot\/\">Read also: EngageBay vs HubSpot &#8212; Market Leader or Emerging Powerhouse?<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><b>4. Contact management<\/b><\/span><\/h3>\r\n<p>Effective contact management is the foundation of successful email marketing, automation, and personalization.<\/p>\r\n<p>In the <strong data-start=\"174\" data-end=\"214\">HubSpot vs Mailchimp 2026 comparison<\/strong>, both platforms allow you to store and manage contacts\u2014but the <strong data-start=\"278\" data-end=\"337\">depth of CRM functionality and segmentation flexibility<\/strong> differs significantly.<\/p>\r\n<h4><span style=\"color: #666699;\">HubSpot Contact Management (2026)<\/span><\/h4>\r\n<p><strong data-start=\"406\" data-end=\"447\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span><\/strong> is built around a full-featured CRM, making contact management one of its strongest areas.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image6.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-27304\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image6.png\" alt=\"HubSpot contact dashboard\" width=\"900\" height=\"563\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image6.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image6-300x188.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image6-768x480.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image6-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.hubspot.com\/products\/crm\/contact-management\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\r\n<p data-start=\"540\" data-end=\"562\">With HubSpot, you can:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"563\" data-end=\"872\">\r\n<li data-start=\"563\" data-end=\"633\">\r\n<p data-start=\"565\" data-end=\"633\">Create, update, and delete contact records individually or in bulk<\/p>\r\n<\/li>\r\n<li data-start=\"634\" data-end=\"733\">\r\n<p data-start=\"636\" data-end=\"733\">Maintain detailed contact profiles with activity history, lifecycle stages, and engagement data<\/p>\r\n<\/li>\r\n<li data-start=\"734\" data-end=\"806\">\r\n<p data-start=\"736\" data-end=\"806\">Use powerful filtering and segmentation tools to build dynamic lists<\/p>\r\n<\/li>\r\n<li data-start=\"807\" data-end=\"872\">\r\n<p data-start=\"809\" data-end=\"872\">Add custom contact properties to track business-specific data<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"874\" data-end=\"1131\">Each contact profile acts as a <strong data-start=\"905\" data-end=\"931\">single source of truth<\/strong>, showing emails opened, pages visited, forms submitted, and interactions across marketing, sales, and support\u2014making HubSpot ideal for teams that rely on <strong data-start=\"1086\" data-end=\"1130\">CRM-driven marketing and personalization<\/strong>.<\/p>\r\n<h4 data-start=\"874\" data-end=\"1131\"><span style=\"color: #666699;\">Mailchimp Contact Management (2026)<\/span><\/h4>\r\n<p data-start=\"1179\" data-end=\"1317\"><strong data-start=\"1179\" data-end=\"1220\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong> offers contact management designed primarily for email campaigns rather than full CRM use cases.<\/p>\r\n<p data-start=\"1319\" data-end=\"1343\">Mailchimp allows you to:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1344\" data-end=\"1493\">\r\n<li data-start=\"1344\" data-end=\"1403\">\r\n<p data-start=\"1346\" data-end=\"1403\">Store and organize contacts into audiences and segments<\/p>\r\n<\/li>\r\n<li data-start=\"1404\" data-end=\"1451\">\r\n<p data-start=\"1406\" data-end=\"1451\">Manage list subscriptions and opt-in status<\/p>\r\n<\/li>\r\n<li data-start=\"1452\" data-end=\"1493\">\r\n<p data-start=\"1454\" data-end=\"1493\">Create custom fields for contact data<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1495\" data-end=\"1786\">However, there are notable limitations. <strong data-start=\"1535\" data-end=\"1596\">Bulk contact updates typically require re-importing lists<\/strong>, and <strong data-start=\"1602\" data-end=\"1680\">advanced filtering and segmentation tools are available only on paid plans<\/strong>.<\/p>\r\n<p data-start=\"1495\" data-end=\"1786\">Contact profiles are focused mainly on campaign engagement rather than full customer lifecycle tracking.<\/p>\r\n<p data-start=\"1495\" data-end=\"1786\"><strong>HubSpot vs Mailchimp: Contact Management Features Comparison (2026)<\/strong><\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Contact Management Features<\/th>\r\n<th>HubSpot<\/th>\r\n<th>Mailchimp<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Update contacts in bulk<\/td>\r\n<td>\u2714<\/td>\r\n<td>Via import<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Filtering options for list segmentation<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714*<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>List &amp; audience management<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Custom contact properties<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p data-start=\"1495\" data-end=\"1786\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimps-pricing\/\">Read also: How Does Mailchimp\u2019s Pricing Compare To Its Competitors?<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><b>5. Automation tools<\/b><\/span><\/h3>\r\n<p>As your business scales in 2026, <strong data-start=\"87\" data-end=\"111\">marketing automation<\/strong> becomes essential\u2014not just for sending emails, but for orchestrating customer journeys across channels, teams, and lifecycle stages.<\/p>\r\n<p>In the <strong data-start=\"252\" data-end=\"298\">HubSpot vs Mailchimp automation comparison<\/strong>, both platforms offer automation tools, but they differ greatly in <strong data-start=\"366\" data-end=\"409\">scope, flexibility, and business impact<\/strong>.<\/p>\r\n<h4><span style=\"color: #666699;\">HubSpot Marketing Automation (2026)<\/span><\/h4>\r\n<p><b><\/b><strong data-start=\"458\" data-end=\"499\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span><\/strong> offers one of the most comprehensive marketing automation engines available today, built on top of its CRM.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image4.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-27307\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image4.png\" alt=\"HubSpot email sequence dashboard\" width=\"900\" height=\"735\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image4.png 1318w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image4-300x245.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image4-1024x837.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image4-768x628.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image4-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/marketing-automation\"><span style=\"font-weight: 400;\"><em>Source<\/em><\/span><\/a><\/p>\r\n<p data-start=\"609\" data-end=\"631\">With HubSpot, you can:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"632\" data-end=\"941\">\r\n<li data-start=\"632\" data-end=\"692\">\r\n<p data-start=\"634\" data-end=\"692\">Send <strong data-start=\"639\" data-end=\"668\">behavior-triggered emails<\/strong> based on user actions<\/p>\r\n<\/li>\r\n<li data-start=\"693\" data-end=\"744\">\r\n<p data-start=\"695\" data-end=\"744\">Create <strong data-start=\"702\" data-end=\"742\">multi-step automated email sequences<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"745\" data-end=\"819\">\r\n<p data-start=\"747\" data-end=\"819\">Build advanced workflows using conditions, delays, and branching logic<\/p>\r\n<\/li>\r\n<li data-start=\"820\" data-end=\"884\">\r\n<p data-start=\"822\" data-end=\"884\">Automatically update contact properties and lifecycle stages<\/p>\r\n<\/li>\r\n<li data-start=\"885\" data-end=\"941\">\r\n<p data-start=\"887\" data-end=\"941\">Trigger actions across marketing, sales, and support<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"943\" data-end=\"1245\">Unlike email-only automation tools, HubSpot enables <strong data-start=\"995\" data-end=\"1021\">omnichannel automation<\/strong>\u2014including email, CRM updates, internal notifications, task creation, and lead assignment.<\/p>\r\n<p data-start=\"943\" data-end=\"1245\">It also supports <strong data-start=\"1129\" data-end=\"1173\">account-based marketing (ABM) automation<\/strong>, making it a strong choice for B2B teams managing complex sales cycles.<\/p>\r\n<h4 data-start=\"943\" data-end=\"1245\"><span style=\"color: #666699;\">Mailchimp Marketing Automation (2026)<\/span><\/h4>\r\n<p data-start=\"1295\" data-end=\"1440\"><strong data-start=\"1295\" data-end=\"1336\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong> focuses primarily on <strong data-start=\"1358\" data-end=\"1386\">email-centric automation<\/strong>, with tools designed for ease of use and quick setup.<\/p>\r\n<p data-start=\"1442\" data-end=\"1482\">Mailchimp\u2019s automation features include:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1483\" data-end=\"1692\">\r\n<li data-start=\"1483\" data-end=\"1535\">\r\n<p data-start=\"1485\" data-end=\"1535\">Automated welcome and onboarding email sequences<\/p>\r\n<\/li>\r\n<li data-start=\"1536\" data-end=\"1577\">\r\n<p data-start=\"1538\" data-end=\"1577\">Date-based and event-triggered emails<\/p>\r\n<\/li>\r\n<li data-start=\"1578\" data-end=\"1651\">\r\n<p data-start=\"1580\" data-end=\"1651\">E-commerce automations such as abandoned cart and product retargeting<\/p>\r\n<\/li>\r\n<li data-start=\"1652\" data-end=\"1692\">\r\n<p data-start=\"1654\" data-end=\"1692\">Basic audience segmentation triggers<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1694\" data-end=\"1975\">While Mailchimp\u2019s automation is effective for email marketing and ecommerce workflows, it does <strong data-start=\"1789\" data-end=\"1855\">not support omnichannel automation or advanced CRM-based logic<\/strong>.<\/p>\r\n<p data-start=\"1694\" data-end=\"1975\">Automation actions are largely limited to email campaigns, without deeper integration into sales or support processes.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image16.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-27309\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image16.png\" alt=\"Mailchimp email automation\" width=\"900\" height=\"461\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image16.png 1155w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image16-300x154.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image16-1024x525.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image16-768x394.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image16-595xh.png 595w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/mailchimp.com\/automations\/\"><span style=\"font-weight: 400;\"><em>Source<\/em><\/span><\/a><\/p>\r\n<p><strong>Head-to-head comparison of HubSpot vs Mailchimp automation features (2026):<\/strong><\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Marketing Automation Features<\/th>\r\n<th>HubSpot<\/th>\r\n<th>Mailchimp<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Email sequences<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Email scheduling<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Omnichannel marketing automation<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2716<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>ABM tools &amp; automation<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2716<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Contact management automation<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Email &amp; chat support<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><i style=\"font-weight: inherit;\"><span style=\"font-weight: 400;\"><strong>Note:<\/strong> Both HubSpot and Mailchimp offer <em data-start=\"112\" data-end=\"188\">additional marketing automation capabilities beyond what\u2019s summarized here<\/em>. HubSpot\u2019s automation extends into AI-powered workflows, lead scoring, omnichannel journey orchestration, and CRM-triggered actions, while Mailchimp provides flexible email automation templates, predictive segmentation, SMS automation in select regions, and e-commerce triggers\u2014features that evolve with each platform\u2019s roadmap.<\/span><\/i><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/convertkit-vs-mailchimp-vs-engagebay\/\">Read also: Convertkit vs Mailchimp vs EngageBay &#8212; Which Tool is the Best for Small Businesses?<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><b>6. Pricing&nbsp;<\/b><\/span><\/h3>\r\n<p><span style=\"font-weight: 400;\">Pricing is often the deciding factor in the <strong data-start=\"93\" data-end=\"117\">HubSpot vs Mailchimp<\/strong> debate\u2014especially as your contact list grows. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In 2026, both platforms use <strong data-start=\"192\" data-end=\"217\">contact-based pricing<\/strong>, meaning your costs increase as your audience expands. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">However, how those costs scale\u2014and what you get for them\u2014differs significantly.<\/span><\/p>\r\n<h4><span style=\"color: #666699;\">HubSpot Pricing (Marketing Hub \u2014 2026)<\/span><\/h4>\r\n<p data-start=\"403\" data-end=\"630\"><strong data-start=\"403\" data-end=\"444\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span><\/strong> continues to position itself as a premium, all-in-one growth platform.<\/p>\r\n<p data-start=\"403\" data-end=\"630\">Alongside its <strong data-start=\"530\" data-end=\"542\">free CRM<\/strong>, HubSpot\u2019s Marketing Hub paid tiers scale based on contacts and required access levels.<\/p>\r\n<p data-start=\"632\" data-end=\"683\"><strong data-start=\"632\" data-end=\"683\">Marketing Hub plans (monthly, billed annually):<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"684\" data-end=\"886\">\r\n<li data-start=\"684\" data-end=\"747\">\r\n<p data-start=\"686\" data-end=\"747\"><strong data-start=\"686\" data-end=\"698\">Starter:<\/strong> ~$20\/month (1,000 marketing contacts included)<\/p>\r\n<\/li>\r\n<li data-start=\"748\" data-end=\"817\">\r\n<p data-start=\"750\" data-end=\"817\"><strong data-start=\"750\" data-end=\"767\">Professional:<\/strong> ~$890\/month (2,000 marketing contacts included)<\/p>\r\n<\/li>\r\n<li data-start=\"818\" data-end=\"886\">\r\n<p data-start=\"820\" data-end=\"886\"><strong data-start=\"820\" data-end=\"835\">Enterprise:<\/strong> ~$3,600\/month (10,000 marketing contacts included)<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"888\" data-end=\"963\">Additional marketing contacts are billed separately as your database grows.<\/p>\r\n<blockquote>\r\n<p style=\"text-align: left;\"><em><strong><span style=\"color: #339966;\">Michael G. (Owner &amp; Marketing Director) likes HubSpot&#8217;s power and integrations but calls the menus\/navigation \u201cconfusing\u201d and says pricing is high for smaller teams (<a href=\"https:\/\/www.capterra.com\/p\/171840\/HubSpot-Marketing\/reviews\/\">Capterra<\/a>)<\/span><\/strong><\/em><\/p>\r\n<\/blockquote>\r\n<p>You can also bundle Marketing Hub with Sales, Service, CMS, or Operations Hub, which increases flexibility\u2014but also total cost.<\/p>\r\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Not happy with HubSpot's pricing? See our top picks for the best HubSpot alternatives in our comprehensive article.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14915,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1907741},&quot;15&quot;:&quot;Slack-Lato, Slack-Fractions, appleLogo, sans-serif&quot;,&quot;16&quot;:11}\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-alternatives\/\">Not happy with HubSpot&#8217;s pricing? See our top picks for the best HubSpot alternatives in our comprehensive article.<\/a><\/span><\/p>\r\n<p data-start=\"1327\" data-end=\"1390\"><strong>HubSpot Seat-Based Pricing Changes (Still Relevant in 2026)<\/strong><\/p>\r\n<p data-start=\"1392\" data-end=\"1501\">HubSpot\u2019s <strong data-start=\"1402\" data-end=\"1423\">seat model update<\/strong>\u2014introduced in 2024\u2014remains in effect and continues to impact pricing clarity.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1503\" data-end=\"1810\">\r\n<li data-start=\"1503\" data-end=\"1606\">\r\n<p data-start=\"1505\" data-end=\"1527\"><strong data-start=\"1505\" data-end=\"1525\">View-Only seats:<\/strong><\/p>\r\n<ul data-start=\"1503\" data-end=\"1810\">\r\n<li data-start=\"1530\" data-end=\"1552\">\r\n<p data-start=\"1532\" data-end=\"1552\">Free and unlimited<\/p>\r\n<\/li>\r\n<li data-start=\"1555\" data-end=\"1606\">\r\n<p data-start=\"1557\" data-end=\"1606\">Access to reports, records, and dashboards only<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li data-start=\"1608\" data-end=\"1810\">\r\n<p data-start=\"1610\" data-end=\"1634\"><strong data-start=\"1610\" data-end=\"1632\">Core seats (paid):<\/strong><\/p>\r\n<ul data-start=\"1503\" data-end=\"1810\">\r\n<li data-start=\"1637\" data-end=\"1738\">\r\n<p data-start=\"1639\" data-end=\"1738\">Required for users who need to edit records, send emails, manage automation, or approve workflows<\/p>\r\n<\/li>\r\n<li data-start=\"1741\" data-end=\"1810\">\r\n<p data-start=\"1743\" data-end=\"1810\">Previously included for free on some plans, now billed separately<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1812\" data-end=\"1945\">This shift added flexibility for large teams but <strong data-start=\"1861\" data-end=\"1901\">increased costs for small businesses<\/strong> that previously relied on free edit access.<\/p>\r\n<p><strong>HubSpot Seat Structure Comparison:<\/strong><\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>User requirement<\/th>\r\n<th>Previous pricing structure<\/th>\r\n<th>Current pricing structure<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>View-only access to reports &amp; records<\/td>\r\n<td>Included in free plan<\/td>\r\n<td>Free View-Only seat<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Edit access to records, emails &amp; automation<\/td>\r\n<td>Included in free plan<\/td>\r\n<td>Paid Core seat<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Sales &amp; Service features<\/td>\r\n<td>Dedicated Sales\/Service seat<\/td>\r\n<td>Dedicated Sales\/Service seat<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><strong data-start=\"2411\" data-end=\"2427\">Bottom line:<\/strong> HubSpot delivers enterprise-grade value\u2014but startups and SMBs may find the <strong data-start=\"2503\" data-end=\"2536\">cost per contact and per seat<\/strong> difficult to justify early on.<\/p>\r\n<h4><span style=\"color: #666699;\">Mailchimp Pricing (2026)<\/span><\/h4>\r\n<p data-start=\"2604\" data-end=\"2738\"><strong data-start=\"2604\" data-end=\"2645\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong> takes a more accessible approach, especially for email-first teams and ecommerce businesses.<\/p>\r\n<p data-start=\"2740\" data-end=\"2799\">Mailchimp\u2019s paid plans (starting at ~500 contacts) include:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2801\" data-end=\"3172\">\r\n<li data-start=\"2801\" data-end=\"2908\">\r\n<p data-start=\"2803\" data-end=\"2836\"><strong data-start=\"2803\" data-end=\"2818\">Essentials:<\/strong> from ~$13\/month<\/p>\r\n<ul data-start=\"2801\" data-end=\"3172\">\r\n<li data-start=\"2839\" data-end=\"2865\">\r\n<p data-start=\"2841\" data-end=\"2865\">Basic email automation<\/p>\r\n<\/li>\r\n<li data-start=\"2868\" data-end=\"2883\">\r\n<p data-start=\"2870\" data-end=\"2883\">A\/B testing<\/p>\r\n<\/li>\r\n<li data-start=\"2886\" data-end=\"2908\">\r\n<p data-start=\"2888\" data-end=\"2908\">Higher send limits<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li data-start=\"2910\" data-end=\"3027\">\r\n<p data-start=\"2912\" data-end=\"2943\"><strong data-start=\"2912\" data-end=\"2925\">Standard:<\/strong> from ~$20\/month<\/p>\r\n<ul data-start=\"2801\" data-end=\"3172\">\r\n<li data-start=\"2946\" data-end=\"2969\">\r\n<p data-start=\"2948\" data-end=\"2969\">Advanced automation<\/p>\r\n<\/li>\r\n<li data-start=\"2972\" data-end=\"3000\">\r\n<p data-start=\"2974\" data-end=\"3000\">Customer journey builder<\/p>\r\n<\/li>\r\n<li data-start=\"3003\" data-end=\"3027\">\r\n<p data-start=\"3005\" data-end=\"3027\">Behavioral targeting<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li data-start=\"3029\" data-end=\"3172\">\r\n<p data-start=\"3031\" data-end=\"3062\"><strong data-start=\"3031\" data-end=\"3043\">Premium:<\/strong> from ~$350\/month<\/p>\r\n<ul data-start=\"2801\" data-end=\"3172\">\r\n<li data-start=\"3065\" data-end=\"3090\">\r\n<p data-start=\"3067\" data-end=\"3090\">Advanced segmentation<\/p>\r\n<\/li>\r\n<li data-start=\"3093\" data-end=\"3117\">\r\n<p data-start=\"3095\" data-end=\"3117\">Multivariate testing<\/p>\r\n<\/li>\r\n<li data-start=\"3120\" data-end=\"3144\">\r\n<p data-start=\"3122\" data-end=\"3144\">Dedicated onboarding<\/p>\r\n<\/li>\r\n<li data-start=\"3147\" data-end=\"3172\">\r\n<p data-start=\"3149\" data-end=\"3172\">Custom contact limits<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3174\" data-end=\"3320\">Mailchimp\u2019s pricing scales primarily by <strong data-start=\"3214\" data-end=\"3239\">contacts and features<\/strong>, without seat-based complexity\u2014making costs easier to predict for smaller teams.<\/p>\r\n<p data-start=\"3327\" data-end=\"3381\"><strong>HubSpot vs Mailchimp Pricing: Key Takeaways (2026)<\/strong><\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"3383\" data-end=\"3768\">\r\n<li data-start=\"3383\" data-end=\"3504\">\r\n<p data-start=\"3385\" data-end=\"3504\">HubSpot is <strong data-start=\"3396\" data-end=\"3428\">significantly more expensive<\/strong>, but includes CRM, omnichannel automation, analytics, and sales alignment<\/p>\r\n<\/li>\r\n<li data-start=\"3505\" data-end=\"3603\">\r\n<p data-start=\"3507\" data-end=\"3603\">Mailchimp offers <strong data-start=\"3524\" data-end=\"3547\">lower entry pricing<\/strong> and simpler scaling for email and ecommerce marketing<\/p>\r\n<\/li>\r\n<li data-start=\"3604\" data-end=\"3676\">\r\n<p data-start=\"3606\" data-end=\"3676\">Seat-based pricing makes HubSpot powerful\u2014but costly for small teams<\/p>\r\n<\/li>\r\n<li data-start=\"3677\" data-end=\"3768\">\r\n<p data-start=\"3679\" data-end=\"3768\">Mailchimp remains more budget-friendly for startups and SMBs focused on email marketing<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3770\" data-end=\"4002\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"3770\" data-end=\"3782\">Verdict:<\/strong><\/p>\r\n<p data-start=\"3770\" data-end=\"4002\" data-is-last-node=\"\" data-is-only-node=\"\">Choose <strong data-start=\"3792\" data-end=\"3803\">HubSpot<\/strong> if you need a unified CRM-driven growth platform and can support the investment.<\/p>\r\n<p data-start=\"3770\" data-end=\"4002\" data-is-last-node=\"\" data-is-only-node=\"\">Choose <strong data-start=\"3892\" data-end=\"3905\">Mailchimp<\/strong> if you want <strong data-start=\"3918\" data-end=\"3967\">cost-effective email marketing and automation<\/strong> without enterprise-level overhead.<\/p>\r\n<p data-start=\"3770\" data-end=\"4002\" data-is-last-node=\"\" data-is-only-node=\"\"><img decoding=\"async\" class=\"size-large wp-image-78907 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/hubspot-vs-mailchimp-2026-table-1024x581.png\" alt=\"HubSpot vs Mailchimp 2026 feature and pricing comparison table\" width=\"1024\" height=\"581\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/hubspot-vs-mailchimp-2026-table-1024x581.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/hubspot-vs-mailchimp-2026-table-300x170.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/hubspot-vs-mailchimp-2026-table-768x436.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2025\/08\/hubspot-vs-mailchimp-2026-table.png 1398w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-pipedrive\/\">Read also: An In-Depth Look At HubSpot vs Pipedrive<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><b>7. Contract &amp; Billing Flexibility&nbsp;<\/b><\/span><\/h3>\r\n<p>Contract terms can be just as important as features and pricing\u2014especially for growing businesses that need flexibility.<\/p>\r\n<p>In the HubSpot vs Mailchimp contract comparison for 2026, the two platforms take very different approaches to commitments, cancellations, onboarding, and overage charges.<\/p>\r\n<h4><span style=\"color: #666699;\"><strong>HubSpot Contract Terms (Marketing Hub \u2014 2026)<\/strong><\/span><\/h4>\r\n<p data-start=\"425\" data-end=\"565\"><strong data-start=\"425\" data-end=\"466\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span><\/strong> requires longer-term commitments on its higher-tier plans, which can be a sticking point for SMBs.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"567\" data-end=\"892\">\r\n<li data-start=\"567\" data-end=\"692\">\r\n<p data-start=\"569\" data-end=\"588\"><strong data-start=\"569\" data-end=\"585\">Starter plan<\/strong>:<\/p>\r\n<ul data-start=\"567\" data-end=\"892\">\r\n<li data-start=\"591\" data-end=\"629\">\r\n<p data-start=\"593\" data-end=\"629\">Billed monthly (no annual lock-in)<\/p>\r\n<\/li>\r\n<li data-start=\"632\" data-end=\"692\">\r\n<p data-start=\"634\" data-end=\"692\">You can cancel, but only at the end of the billing cycle<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li data-start=\"694\" data-end=\"892\">\r\n<p data-start=\"696\" data-end=\"734\"><strong data-start=\"696\" data-end=\"731\">Professional &amp; Enterprise plans<\/strong>:<\/p>\r\n<\/li>\r\n<li data-start=\"737\" data-end=\"769\">\r\n<p data-start=\"739\" data-end=\"769\"><strong data-start=\"739\" data-end=\"767\">Annual contract required<\/strong><\/p>\r\n<ul data-start=\"567\" data-end=\"892\">\r\n<li data-start=\"772\" data-end=\"829\">\r\n<p data-start=\"774\" data-end=\"829\">Downgrades are not allowed until the contract expires<\/p>\r\n<\/li>\r\n<li data-start=\"832\" data-end=\"892\">\r\n<p data-start=\"834\" data-end=\"892\">Early cancellation does <strong data-start=\"858\" data-end=\"865\">not<\/strong> waive remaining payments<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"894\" data-end=\"1066\">Additionally, HubSpot may charge <strong data-start=\"927\" data-end=\"956\">mandatory onboarding fees<\/strong> on Professional and Enterprise plans\u2014often running into thousands of dollars\u2014depending on region and package.<\/p>\r\n<p data-start=\"1068\" data-end=\"1246\">This contract structure works well for established teams committed to long-term growth but can feel restrictive for startups or companies experimenting with marketing automation.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image13.png\"><img decoding=\"async\" class=\"aligncenter wp-image-27314 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image13.png\" alt=\"Hubspot contract\" width=\"740\" height=\"110\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image13.png 740w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image13-300x45.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image13-595xh.png 595w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\r\n<h4><span style=\"color: #666699;\">Mailchimp Contract Terms (2026)<\/span><\/h4>\r\n<p data-start=\"1290\" data-end=\"1409\"><strong data-start=\"1290\" data-end=\"1331\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong> offers significantly more flexibility when it comes to contracts and billing.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1411\" data-end=\"1601\">\r\n<li data-start=\"1411\" data-end=\"1452\">\r\n<p data-start=\"1413\" data-end=\"1452\">All paid plans are <strong data-start=\"1432\" data-end=\"1450\">month-to-month<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"1453\" data-end=\"1501\">\r\n<p data-start=\"1455\" data-end=\"1501\">You can <strong data-start=\"1463\" data-end=\"1481\">cancel anytime<\/strong> without penalties<\/p>\r\n<\/li>\r\n<li data-start=\"1502\" data-end=\"1534\">\r\n<p data-start=\"1504\" data-end=\"1534\">No mandatory onboarding fees<\/p>\r\n<\/li>\r\n<li data-start=\"1535\" data-end=\"1601\">\r\n<p data-start=\"1537\" data-end=\"1601\">Optional <strong data-start=\"1546\" data-end=\"1571\">pay-as-you-go credits<\/strong> for irregular email senders<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1603\" data-end=\"1820\">However, Mailchimp enforces <strong data-start=\"1631\" data-end=\"1658\">contact and send limits<\/strong> strictly.<\/p>\r\n<p data-start=\"1603\" data-end=\"1820\">If you exceed your plan\u2019s thresholds, <strong data-start=\"1707\" data-end=\"1746\">overage charges apply automatically<\/strong>, which can increase costs unexpectedly if lists aren\u2019t managed carefully.<\/p>\r\n<p><strong>Here\u2019s how HubSpot and Mailchimp stack up regarding contracts in 2026:&nbsp;<\/strong><\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Contract Terms<\/th>\r\n<th>Mailchimp Standard Plan<\/th>\r\n<th>HubSpot Starter Plan*<\/th>\r\n<th>HubSpot Professional Plan*<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Billing cycle<\/td>\r\n<td>Monthly recurring<\/td>\r\n<td>Monthly recurring<\/td>\r\n<td>Annual commitment required<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Cancellation flexibility<\/td>\r\n<td>Cancel anytime<\/td>\r\n<td>Cancel at end of billing cycle<\/td>\r\n<td>Cancel only after contract term<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Mandatory onboarding fee<\/td>\r\n<td>\u2716<\/td>\r\n<td>\u2716<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Overage charges<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><strong data-start=\"723\" data-end=\"729\">*<\/strong> <em data-start=\"730\" data-end=\"915\">The contract terms above apply to HubSpot Marketing Hub plans. Seat-based pricing, onboarding requirements, and overage policies may also apply across other HubSpot Hubs when bundled.<\/em><\/p>\r\n<p><strong data-start=\"2413\" data-end=\"2429\">Bottom line:<\/strong><\/p>\r\n<p>Mailchimp offers <strong data-start=\"2449\" data-end=\"2490\">maximum flexibility with minimal risk<\/strong>, making it ideal for businesses that want the freedom to scale up or down.<\/p>\r\n<p>HubSpot\u2019s contract model is better suited for companies ready to <strong data-start=\"2631\" data-end=\"2651\">commit long-term<\/strong> to a full CRM-driven marketing ecosystem\u2014but it can be limiting for smaller teams that need agility in 2026.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-mailerlite\/\">Read also: What is MailerLite? Reviews, Pricing, Pros and Cons, Alternatives<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><b>8. Customer support&nbsp;<\/b><\/span><\/h3>\r\n<p>Reliable customer support becomes increasingly important as your marketing operations grow more complex.<\/p>\r\n<p>In the <strong data-start=\"166\" data-end=\"227\">HubSpot vs Mailchimp customer support comparison for 2026<\/strong>, both platforms offer multiple support channels\u2014but <strong data-start=\"280\" data-end=\"330\">availability varies significantly by plan tier<\/strong>.<\/p>\r\n<h4 data-start=\"338\" data-end=\"373\"><span style=\"color: #666699;\">HubSpot Customer Support (2026)<\/span><\/h4>\r\n<p data-start=\"375\" data-end=\"498\"><strong data-start=\"375\" data-end=\"416\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span><\/strong> provides a structured, tiered support model designed to scale with your business.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"500\" data-end=\"852\">\r\n<li data-start=\"500\" data-end=\"638\">\r\n<p data-start=\"502\" data-end=\"523\"><strong data-start=\"502\" data-end=\"521\">Free plan users<\/strong><\/p>\r\n<ul data-start=\"526\" data-end=\"638\">\r\n<li data-start=\"526\" data-end=\"592\">\r\n<p data-start=\"528\" data-end=\"592\">Access to HubSpot Academy, documentation, and community forums<\/p>\r\n<\/li>\r\n<li data-start=\"595\" data-end=\"638\">\r\n<p data-start=\"597\" data-end=\"638\">No direct email, chat, or phone support<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li data-start=\"640\" data-end=\"713\">\r\n<p data-start=\"642\" data-end=\"670\"><strong data-start=\"642\" data-end=\"668\">Starter plan and above<\/strong><\/p>\r\n<ul data-start=\"673\" data-end=\"713\">\r\n<li data-start=\"673\" data-end=\"713\">\r\n<p data-start=\"675\" data-end=\"713\">Email and live chat support included<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li data-start=\"715\" data-end=\"852\">\r\n<p data-start=\"717\" data-end=\"756\"><strong data-start=\"717\" data-end=\"754\">Professional and Enterprise plans<\/strong><\/p>\r\n<ul data-start=\"759\" data-end=\"852\">\r\n<li data-start=\"759\" data-end=\"802\">\r\n<p data-start=\"761\" data-end=\"802\">Email, live chat, and <strong data-start=\"783\" data-end=\"800\">phone support<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"805\" data-end=\"852\">\r\n<p data-start=\"807\" data-end=\"852\">Faster response times and priority handling<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"854\" data-end=\"1053\">HubSpot also differentiates itself with <strong data-start=\"894\" data-end=\"913\">HubSpot Academy<\/strong>, offering certifications, courses, and in-depth training\u2014making it easier for teams to onboard and upskill quickly without additional cost.<\/p>\r\n<h4 data-start=\"854\" data-end=\"1053\"><span style=\"color: #666699;\">Mailchimp Customer Support (2026)<\/span><\/h4>\r\n<p data-start=\"1099\" data-end=\"1212\"><strong data-start=\"1099\" data-end=\"1140\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong> offers simpler support access but with more limitations at lower tiers.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1214\" data-end=\"1490\">\r\n<li data-start=\"1214\" data-end=\"1353\">\r\n<p data-start=\"1216\" data-end=\"1237\"><strong data-start=\"1216\" data-end=\"1235\">Free plan users<\/strong><\/p>\r\n<ul data-start=\"1240\" data-end=\"1353\">\r\n<li data-start=\"1240\" data-end=\"1295\">\r\n<p data-start=\"1242\" data-end=\"1295\">Email support limited to the <strong data-start=\"1271\" data-end=\"1288\">first 30 days<\/strong> only<\/p>\r\n<\/li>\r\n<li data-start=\"1298\" data-end=\"1353\">\r\n<p data-start=\"1300\" data-end=\"1353\">Ongoing access to self-service guides and tutorials<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li data-start=\"1355\" data-end=\"1416\">\r\n<p data-start=\"1357\" data-end=\"1382\"><strong data-start=\"1357\" data-end=\"1380\">Standard plan users<\/strong><\/p>\r\n<ul data-start=\"1385\" data-end=\"1416\">\r\n<li data-start=\"1385\" data-end=\"1416\">\r\n<p data-start=\"1387\" data-end=\"1416\">Email and live chat support<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li data-start=\"1418\" data-end=\"1490\">\r\n<p data-start=\"1420\" data-end=\"1444\"><strong data-start=\"1420\" data-end=\"1442\">Premium plan users<\/strong><\/p>\r\n<ul data-start=\"1447\" data-end=\"1490\">\r\n<li data-start=\"1447\" data-end=\"1490\">\r\n<p data-start=\"1449\" data-end=\"1490\">Email, live chat, and <strong data-start=\"1471\" data-end=\"1488\">phone support<\/strong><\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1492\" data-end=\"1658\">Mailchimp maintains a comprehensive help center with step-by-step guides, how-to articles, and best practices\u2014ideal for small teams that prefer self-service learning.<\/p>\r\n<p data-start=\"1492\" data-end=\"1658\"><strong>HubSpot vs Mailchimp: Customer Support Comparison (2026):<\/strong><\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Support Channels<\/th>\r\n<th>HubSpot<\/th>\r\n<th>Mailchimp<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Email support<\/td>\r\n<td>Starter plan &amp; above<\/td>\r\n<td>Standard plan &amp; above<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Live chat support<\/td>\r\n<td>Starter plan &amp; above<\/td>\r\n<td>Standard plan &amp; above<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Phone support<\/td>\r\n<td>Professional &amp; Enterprise<\/td>\r\n<td>Premium only<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Knowledge base &amp; community<\/td>\r\n<td>\u2714<\/td>\r\n<td>\u2714<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><strong data-start=\"2053\" data-end=\"2069\">Bottom line:<\/strong><\/p>\r\n<p>HubSpot offers <strong data-start=\"2087\" data-end=\"2132\">more comprehensive support access earlier<\/strong>, making it better suited for teams that need hands-on help as they scale.<\/p>\r\n<p>Mailchimp\u2019s support model works well for <strong data-start=\"2248\" data-end=\"2271\">self-directed users<\/strong>, but phone support and extended assistance come only at the highest tier in 2026.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp-vs-engagebay\/\">Read also: HubSpot vs Mailchimp vs EngageBay &#8212; Which Tool Worth Spending Money?<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><b>9. Customer reviews<\/b><\/span><\/h3>\r\n<p>User feedback plays a critical role in evaluating marketing software, especially when comparing enterprise-grade platforms with SMB-friendly tools.<\/p>\r\n<p>In the <strong data-start=\"212\" data-end=\"259\">HubSpot vs Mailchimp 2026 review comparison<\/strong>, both platforms receive strong overall ratings on G2\u2014but for very different reasons.<\/p>\r\n<h4><span style=\"color: #666699;\">HubSpot G2 Reviews (Marketing Hub)<\/span><\/h4>\r\n<p data-start=\"391\" data-end=\"642\"><strong data-start=\"391\" data-end=\"432\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span><\/strong> continues to receive high praise on G2 for its <strong data-start=\"480\" data-end=\"531\">feature depth, CRM integration, and scalability<\/strong>.<\/p>\r\n<p data-start=\"391\" data-end=\"642\">Many users highlight HubSpot\u2019s ability to unify marketing, sales, and service teams within a single platform.<\/p>\r\n<p data-start=\"644\" data-end=\"808\">That said, recurring feedback in 2026 points to <strong data-start=\"692\" data-end=\"715\">complexity and cost<\/strong> as common drawbacks\u2014especially for small teams that don\u2019t need the full breadth of features.<\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s <\/span><a href=\"https:\/\/www.g2.com\/products\/hubspot-marketing-hub\/reviews\/hubspot-marketing-hub-review-4463969\"><span style=\"font-weight: 400;\">what one user said<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\r\n<blockquote>\r\n<p style=\"text-align: left;\"><strong><span style=\"color: #008000;\">\u201cHubSpot is a really heavy tool that has far more functionality than I need and is fairly cumbersome to use. The price tag is eye-watering and I much prefer to use a combination of other specialty tools that get the job done more easily and at far lower cost.\u201d<\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<p>This sentiment is frequently echoed by SMB users who feel HubSpot is better suited for <strong data-start=\"1168\" data-end=\"1211\">mid-market and enterprise organizations<\/strong>.<\/p>\r\n<h4><span style=\"color: #666699;\">Mailchimp G2 Reviews<\/span><\/h4>\r\n<p data-start=\"1245\" data-end=\"1486\"><strong data-start=\"1245\" data-end=\"1286\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong> is widely regarded as one of the most <strong data-start=\"1325\" data-end=\"1368\">user-friendly email marketing platforms<\/strong> available.<\/p>\r\n<p data-start=\"1245\" data-end=\"1486\">Reviewers consistently praise its intuitive interface, ease of setup, and large ecosystem of integrations.<\/p>\r\n<p data-start=\"1488\" data-end=\"1675\">However, some users note <strong data-start=\"1513\" data-end=\"1584\">limitations in advanced automation, CRM depth, and customer support<\/strong>, particularly on lower-tier plans\u2014areas where Mailchimp intentionally keeps things simple.<\/p>\r\n<p><span style=\"font-weight: 400;\">Below is a side-by-side comparison of HubSpot and Mailchimp G2 user ratings in 2026:<\/span><\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>G2 User Ratings<\/th>\r\n<th>HubSpot<\/th>\r\n<th>Mailchimp<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Ease of use<\/td>\r\n<td>8.6<\/td>\r\n<td>8.7<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Ease of setup<\/td>\r\n<td>8.0<\/td>\r\n<td>8.6<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Quality of support<\/td>\r\n<td>8.8<\/td>\r\n<td>8.0<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><em style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">*Ratings reflect long-term averages on G2 and may vary slightly by product category and plan level.<\/span><\/em><\/p>\r\n<p><em><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailchimp-alternatives\/\">\ud83d\udc49Want to find a more affordable solution to Mailchimp? Our article on the top Mailchimp alternatives will help you make the right choice.<\/a><\/em><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Mailchimp_Free_Plan_Changes_2026_Whats_Different_Now\"><\/span><span style=\"color: #339966;\">Mailchimp Free Plan Changes (2026): What\u2019s Different Now?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"62\" data-end=\"336\">Mailchimp\u2019s Free plan has gone through <strong data-start=\"101\" data-end=\"147\">major restrictions over the last few years<\/strong>, and by 2026 it looks very different from what long-time users may remember.<\/p>\r\n<p data-start=\"62\" data-end=\"336\">These updates significantly impact startups and small businesses comparing <strong data-start=\"300\" data-end=\"335\">HubSpot vs Mailchimp free plans<\/strong>.<\/p>\r\n<p data-start=\"338\" data-end=\"549\">The most notable changes include a <strong data-start=\"373\" data-end=\"410\">sharp reduction in contact limits<\/strong>, <strong data-start=\"412\" data-end=\"437\">lower email send caps<\/strong>, and the <strong data-start=\"447\" data-end=\"481\">removal of automation features<\/strong>\u2014making the Free plan far less suitable for growing marketing teams.<\/p>\r\n<p data-start=\"475\" data-end=\"886\">Starting <strong data-start=\"513\" data-end=\"529\">June 1, 2025<\/strong>, Mailchimp discontinued the <strong data-start=\"558\" data-end=\"588\">Classic Automation Builder<\/strong> for Free plan users. This tool previously allowed automated workflows like welcome sequences, abandoned cart reminders, and follow-up emails.<\/p>\r\n<p data-start=\"475\" data-end=\"886\">Automation features are now only available on paid plans, making it harder for Free users to run effective drip campaigns or automated customer journeys.<\/p>\r\n<h4 data-start=\"556\" data-end=\"598\"><span style=\"color: #666699;\">What Changed in Mailchimp\u2019s Free Plan?<\/span><\/h4>\r\n<p data-start=\"600\" data-end=\"649\">As of the latest updates still in effect in 2026:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"651\" data-end=\"1040\">\r\n<li data-start=\"651\" data-end=\"713\">\r\n<p data-start=\"653\" data-end=\"713\"><strong data-start=\"653\" data-end=\"673\">Maximum contacts<\/strong> were reduced from <strong data-start=\"692\" data-end=\"713\">2,000 to just 500<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"714\" data-end=\"801\">\r\n<p data-start=\"716\" data-end=\"801\"><strong data-start=\"716\" data-end=\"739\">Monthly email sends<\/strong> are capped at <strong data-start=\"754\" data-end=\"763\">1,000<\/strong>, with a strict <strong data-start=\"779\" data-end=\"801\">daily limit of 500<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"802\" data-end=\"912\">\r\n<p data-start=\"804\" data-end=\"912\">Automation features\u2014previously available through the <strong data-start=\"857\" data-end=\"887\">Classic Automation Builder<\/strong>\u2014are no longer included<\/p>\r\n<\/li>\r\n<li data-start=\"913\" data-end=\"1040\">\r\n<p data-start=\"915\" data-end=\"1040\">Automated workflows such as <strong data-start=\"943\" data-end=\"1007\">welcome sequences, abandoned cart emails, and drip campaigns<\/strong> are now locked behind paid plans<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1042\" data-end=\"1216\">This means that even with the full 500-contact allowance, you can\u2019t email your entire list more than <strong data-start=\"1143\" data-end=\"1162\">twice per month<\/strong>, severely limiting campaign frequency and engagement.<\/p>\r\n<h4 data-start=\"1223\" data-end=\"1247\"><span style=\"color: #666699;\">Impact on Free Users<\/span><\/h4>\r\n<p data-start=\"1249\" data-end=\"1284\">While the Free plan still includes:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1285\" data-end=\"1376\">\r\n<li data-start=\"1285\" data-end=\"1314\">\r\n<p data-start=\"1287\" data-end=\"1314\"><strong data-start=\"1287\" data-end=\"1314\">Unlimited landing pages<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"1315\" data-end=\"1338\">\r\n<p data-start=\"1317\" data-end=\"1338\">Basic email templates<\/p>\r\n<\/li>\r\n<li data-start=\"1339\" data-end=\"1376\">\r\n<p data-start=\"1341\" data-end=\"1376\">Essential design and branding tools<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1378\" data-end=\"1562\">The combination of <strong data-start=\"1397\" data-end=\"1465\">reduced contact limits, lower send thresholds, and no automation<\/strong> makes it difficult for businesses to run meaningful email marketing campaigns without upgrading.<\/p>\r\n<blockquote>\r\n<p style=\"text-align: left;\" data-start=\"475\" data-end=\"886\"><span style=\"color: #339966;\"><em><strong>Chelsea (Education Management) values Mailchimp\u2019s free features for early-stage startups but notes that advanced capabilities are heavily paywalled and costs \u201cgrow quickly\u201d as contacts increase. She also mentions that some customizations feel less intuitive than expected.&nbsp; (<a href=\"https:\/\/www.softwareadvice.ie\/software\/111921\/mailchimp?page=6\">SoftwareAdvice<\/a>)<\/strong><\/em><\/span><\/p>\r\n<\/blockquote>\r\n<p data-start=\"888\" data-end=\"1167\">While the Free plan still includes unlimited landing pages and basic design tools, the combination of reduced contact limits, lower send caps, and the removal of automation features makes it much more restrictive for growing businesses compared to earlier versions of the plan.<\/p>\r\n<h3 data-start=\"888\" data-end=\"1167\"><span style=\"color: #993300;\">Mailchimp Free Plan: Before vs Now<\/span><\/h3>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Feature<\/th>\r\n<th>Before (Pre-2024)<\/th>\r\n<th>Now (2026)<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Max contacts<\/td>\r\n<td>2,000<\/td>\r\n<td>500<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Monthly email sends<\/td>\r\n<td>10,000<\/td>\r\n<td>1,000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Daily email send limit<\/td>\r\n<td>No strict limit<\/td>\r\n<td>500<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Automation (Classic Builder)<\/td>\r\n<td>Included<\/td>\r\n<td>Removed (paid plans only)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Landing pages<\/td>\r\n<td>Unlimited<\/td>\r\n<td>Unlimited<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Segmentation<\/td>\r\n<td>Basic<\/td>\r\n<td>Basic<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Support<\/td>\r\n<td>Email support (first 30 days)<\/td>\r\n<td>Email support (first 30 days)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Templates<\/td>\r\n<td>Basic templates<\/td>\r\n<td>Basic templates<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h3 data-start=\"888\" data-end=\"1167\"><b style=\"color: #339966; font-size: 27.2px; font-style: inherit;\">What to Consider Before Choosing Your Marketing Software in 2026<\/b><\/h3>\r\n<p data-start=\"69\" data-end=\"372\">Choosing the right marketing automation platform in 2026 goes far beyond comparing features.<\/p>\r\n<p data-start=\"69\" data-end=\"372\">With evolving pricing models, contact-based billing, email send limits, automation restrictions, and landing page caps, it\u2019s essential to align your choice with how your business actually markets and grows.<\/p>\r\n<p data-start=\"374\" data-end=\"530\">Before deciding between <strong data-start=\"398\" data-end=\"480\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span> vs <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong>, here are the most important factors to consider:<\/p>\r\n<h4 data-start=\"537\" data-end=\"567\"><span style=\"color: #666699;\">1. Size of Your Email List<\/span><\/h4>\r\n<p data-start=\"568\" data-end=\"801\">Your total number of contacts directly impacts pricing on most marketing platforms.<\/p>\r\n<p data-start=\"568\" data-end=\"801\">Choose software that can handle your <strong data-start=\"689\" data-end=\"710\">current list size<\/strong> and still remain affordable as your database grows\u2014without forcing frequent plan upgrades.<\/p>\r\n<h4 data-start=\"808\" data-end=\"838\"><span style=\"color: #666699;\">2. Email Sending Frequency<\/span><\/h4>\r\n<p data-start=\"839\" data-end=\"1113\">How often you email your audience matters just as much as how many contacts you have.<\/p>\r\n<p data-start=\"839\" data-end=\"1113\">A business sending <strong data-start=\"944\" data-end=\"973\">daily or weekly campaigns<\/strong> needs far higher send limits than one that emails occasionally.<\/p>\r\n<p data-start=\"839\" data-end=\"1113\">Make sure your platform\u2019s sending caps align with your engagement strategy.<\/p>\r\n<h4 data-start=\"1120\" data-end=\"1152\"><span style=\"color: #666699;\">3. Monthly Email Send Limits<\/span><\/h4>\r\n<p data-start=\"1153\" data-end=\"1432\">Most marketing tools impose <strong data-start=\"1181\" data-end=\"1204\">monthly send limits<\/strong>, often tied to your plan or contact tier.<\/p>\r\n<p data-start=\"1153\" data-end=\"1432\">If your campaigns include newsletters, promotions, automated sequences, and transactional emails, ensure your chosen platform won\u2019t throttle your outreach or charge unexpected overages.<\/p>\r\n<h4 data-start=\"1439\" data-end=\"1471\"><span style=\"color: #666699;\">4. Landing Page Requirements<\/span><\/h4>\r\n<p data-start=\"1472\" data-end=\"1573\">If email campaigns are a core part of your strategy, dedicated landing pages are essential. Consider:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1574\" data-end=\"1730\">\r\n<li data-start=\"1574\" data-end=\"1622\">\r\n<p data-start=\"1576\" data-end=\"1622\">How many landing pages you\u2019ll need per month<\/p>\r\n<\/li>\r\n<li data-start=\"1623\" data-end=\"1658\">\r\n<p data-start=\"1625\" data-end=\"1658\">Whether A\/B testing is required<\/p>\r\n<\/li>\r\n<li data-start=\"1659\" data-end=\"1730\">\r\n<p data-start=\"1661\" data-end=\"1730\">If unlimited landing pages are available without expensive upgrades<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1732\" data-end=\"1823\">This is especially important for businesses running <strong data-start=\"1784\" data-end=\"1822\">multiple campaigns or lead magnets<\/strong>.<\/p>\r\n<h4 data-start=\"1830\" data-end=\"1871\"><span style=\"color: #666699;\">5. Automation Depth &amp; CRM Integration<\/span><\/h4>\r\n<p data-start=\"1872\" data-end=\"2033\">Simple autoresponders may be enough for some teams\u2014but others need <strong data-start=\"1939\" data-end=\"2002\">advanced automation, segmentation, and CRM-driven workflows<\/strong>.<\/p>\r\n<p data-start=\"1872\" data-end=\"2033\">Think about whether you need:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2034\" data-end=\"2124\">\r\n<li data-start=\"2034\" data-end=\"2066\">\r\n<p data-start=\"2036\" data-end=\"2066\">Multi-step customer journeys<\/p>\r\n<\/li>\r\n<li data-start=\"2067\" data-end=\"2090\">\r\n<p data-start=\"2069\" data-end=\"2090\">Behavioral triggers<\/p>\r\n<\/li>\r\n<li data-start=\"2091\" data-end=\"2124\">\r\n<p data-start=\"2093\" data-end=\"2124\">Sales and marketing alignment<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"2131\" data-end=\"2158\"><span style=\"color: #993300;\">Making the Right Choice<\/span><\/h3>\r\n<p data-start=\"2160\" data-end=\"2312\">By now, you have a clear understanding of <strong data-start=\"2202\" data-end=\"2238\">HubSpot\u2019s enterprise-grade power<\/strong> and <strong data-start=\"2243\" data-end=\"2281\">Mailchimp\u2019s email-first simplicity<\/strong>\u2014and where each excels in 2026.<\/p>\r\n<p data-start=\"2314\" data-end=\"2479\">But what if you\u2019re a <strong data-start=\"2335\" data-end=\"2364\">small business or startup<\/strong> that wants robust automation, CRM features, email marketing, and landing pages\u2014<em data-start=\"2444\" data-end=\"2453\">without<\/em> enterprise-level pricing?<\/p>\r\n<p data-start=\"2314\" data-end=\"2479\">Meet EngageBay \u2014 A Smart HubSpot &amp; Mailchimp Alternative for SMBs<\/p>\r\n<p data-start=\"2552\" data-end=\"2795\"><strong data-start=\"2552\" data-end=\"2593\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EngageBay<\/span><\/span><\/strong> delivers the core strengths of both HubSpot and Mailchimp\u2014<strong data-start=\"2652\" data-end=\"2725\">CRM, email marketing, automation, landing pages, and customer support<\/strong>\u2014at a price point built specifically for small and growing businesses.<\/p>\r\n<p data-start=\"2797\" data-end=\"2977\" data-is-last-node=\"\" data-is-only-node=\"\">If HubSpot\u2019s cost feels out of reach and Mailchimp\u2019s limitations feel restrictive, EngageBay offers a balanced, affordable alternative designed to grow with you in 2026 and beyond.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/mailerlite-vs-mailchimp\/\">Read also: MailerLite vs Mailchimp and Other Email Tools<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"HubSpot_vs_Mailchimp_Alternative_for_SMBs_2026_Why_EngageBay_Stands_Out\"><\/span><span style=\"color: #339966;\"><b>HubSpot vs Mailchimp Alternative for SMBs <\/b><\/span><span style=\"color: #339966;\"><b>2026: Why EngageBay Stands Out<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"79\" data-end=\"317\">If you like HubSpot\u2019s all-in-one approach but find its pricing overwhelming\u2014or if Mailchimp\u2019s email-first model feels limiting\u2014there\u2019s a third option built specifically for growing teams in 2026: <strong data-start=\"275\" data-end=\"316\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EngageBay<\/span><\/span><\/strong>.<\/p>\r\n<p data-start=\"319\" data-end=\"541\">Like HubSpot, EngageBay goes beyond email marketing. It\u2019s a <strong data-start=\"379\" data-end=\"430\">complete marketing, sales, and support platform<\/strong> designed for small and mid-sized businesses that want powerful tools <em data-start=\"500\" data-end=\"509\">without<\/em> enterprise complexity or costs.<\/p>\r\n<p><span style=\"font-weight: 400;\">Here\u2019s why EngageBay is the best marketing platform for small businesses in 2026:&nbsp;<\/span><\/p>\r\n<h3 data-start=\"548\" data-end=\"595\"><span style=\"color: #993300;\">Built for Small Businesses, Not Enterprises<\/span><\/h3>\r\n<p data-start=\"597\" data-end=\"668\">EngageBay is purpose-built for SMBs, which reflects in three key areas:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"669\" data-end=\"785\">\r\n<li data-start=\"669\" data-end=\"706\">\r\n<p data-start=\"671\" data-end=\"706\"><strong data-start=\"671\" data-end=\"706\">Affordable, predictable pricing<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"707\" data-end=\"738\">\r\n<p data-start=\"709\" data-end=\"738\"><strong data-start=\"709\" data-end=\"738\">Hands-on customer support<\/strong><\/p>\r\n<\/li>\r\n<li data-start=\"739\" data-end=\"785\">\r\n<p data-start=\"741\" data-end=\"785\"><strong data-start=\"741\" data-end=\"785\">Feature-rich plans\u2014even at the free tier<\/strong><\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"787\" data-end=\"953\">Unlike HubSpot and Mailchimp, EngageBay avoids confusing contact-based or seat-based pricing models, making it easier for small teams to budget and scale confidently.<\/p>\r\n<h3 data-start=\"960\" data-end=\"1000\"><span style=\"color: #993300;\">AI-Powered Marketing for SMBs (2026)<\/span><\/h3>\r\n<p data-start=\"1002\" data-end=\"1100\">In 2026, EngageBay integrates <strong data-start=\"1032\" data-end=\"1057\">practical AI features<\/strong> designed to save time\u2014not overwhelm users.<\/p>\r\n<p data-start=\"1102\" data-end=\"1126\">With EngageBay, you get:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1127\" data-end=\"1462\">\r\n<li data-start=\"1127\" data-end=\"1213\">\r\n<p data-start=\"1129\" data-end=\"1213\"><strong data-start=\"1129\" data-end=\"1158\">AI-assisted email writing<\/strong> to generate subject lines, body copy, and follow-ups<\/p>\r\n<\/li>\r\n<li data-start=\"1214\" data-end=\"1282\">\r\n<p data-start=\"1216\" data-end=\"1282\"><strong data-start=\"1216\" data-end=\"1248\">Smart automation suggestions<\/strong> to streamline customer journeys<\/p>\r\n<\/li>\r\n<li data-start=\"1283\" data-end=\"1367\">\r\n<p data-start=\"1285\" data-end=\"1367\"><strong data-start=\"1285\" data-end=\"1316\">AI-powered contact insights<\/strong> to help segment and personalize campaigns faster<\/p>\r\n<\/li>\r\n<li data-start=\"1368\" data-end=\"1462\">\r\n<p data-start=\"1370\" data-end=\"1462\"><strong data-start=\"1370\" data-end=\"1403\">Intelligent support workflows<\/strong> that help prioritize and route conversations efficiently<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1464\" data-end=\"1568\">These AI capabilities bring enterprise-level efficiency to small teams\u2014without the steep learning curve.<\/p>\r\n<h3><span style=\"color: #993300;\"><b>Affordable pricing with No Hidden Scaling Costs<\/b><\/span><\/h3>\r\n<p data-start=\"1628\" data-end=\"1714\">EngageBay offers <strong data-start=\"1645\" data-end=\"1674\">flat, transparent pricing<\/strong> that unlocks all features at each tier:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1716\" data-end=\"1972\">\r\n<li data-start=\"1716\" data-end=\"1848\">\r\n<p data-start=\"1718\" data-end=\"1739\"><strong data-start=\"1718\" data-end=\"1737\">Free plan ($0):<\/strong><\/p>\r\n<ul data-start=\"1742\" data-end=\"1848\">\r\n<li data-start=\"1742\" data-end=\"1772\">\r\n<p data-start=\"1744\" data-end=\"1772\">Live chat with transcripts<\/p>\r\n<\/li>\r\n<li data-start=\"1775\" data-end=\"1799\">\r\n<p data-start=\"1777\" data-end=\"1799\">Conversation routing<\/p>\r\n<\/li>\r\n<li data-start=\"1802\" data-end=\"1848\">\r\n<p data-start=\"1804\" data-end=\"1848\">CRM, email marketing, and basic automation<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li data-start=\"1850\" data-end=\"1972\">\r\n<p data-start=\"1852\" data-end=\"1883\"><strong data-start=\"1852\" data-end=\"1881\">Marketing Bay paid plans:<\/strong><\/p>\r\n<ul data-start=\"1886\" data-end=\"1972\">\r\n<li data-start=\"1886\" data-end=\"1913\">\r\n<p data-start=\"1888\" data-end=\"1913\"><strong data-start=\"1888\" data-end=\"1898\">Basic:<\/strong> $12.99\/month<\/p>\r\n<\/li>\r\n<li data-start=\"1916\" data-end=\"1944\">\r\n<p data-start=\"1918\" data-end=\"1944\"><strong data-start=\"1918\" data-end=\"1929\">Growth:<\/strong> $49.99\/month<\/p>\r\n<\/li>\r\n<li data-start=\"1947\" data-end=\"1972\">\r\n<p data-start=\"1949\" data-end=\"1972\"><strong data-start=\"1949\" data-end=\"1957\">Pro:<\/strong> $79.99\/month<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Marketing-Bay-Pricing-Plans-EngageBay-1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-59186\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Marketing-Bay-Pricing-Plans-EngageBay-1.png\" alt=\"EngageBay marketing bay pricing\" width=\"900\" height=\"502\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Marketing-Bay-Pricing-Plans-EngageBay-1.png 1286w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Marketing-Bay-Pricing-Plans-EngageBay-1-300x167.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Marketing-Bay-Pricing-Plans-EngageBay-1-1024x571.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/11\/Marketing-Bay-Pricing-Plans-EngageBay-1-768x428.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\r\n<p>Unlike HubSpot and Mailchimp, EngageBay does <strong data-start=\"2019\" data-end=\"2026\">not<\/strong> charge extra based on contact count or email send volume within reasonable usage\u2014making it far more cost-effective for growing lists.<\/p>\r\n<h4 data-start=\"2167\" data-end=\"2236\"><span style=\"color: #666699;\">Why EngageBay Is the Best HubSpot &amp; Mailchimp Alternative in 2026<\/span><\/h4>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2238\" data-end=\"2498\">\r\n<li data-start=\"2238\" data-end=\"2291\">\r\n<p data-start=\"2240\" data-end=\"2291\">All-in-one marketing, sales, and support platform<\/p>\r\n<\/li>\r\n<li data-start=\"2292\" data-end=\"2333\">\r\n<p data-start=\"2294\" data-end=\"2333\">AI-powered features tailored for SMBs<\/p>\r\n<\/li>\r\n<li data-start=\"2334\" data-end=\"2389\">\r\n<p data-start=\"2336\" data-end=\"2389\">Predictable, flat pricing with no surprise overages<\/p>\r\n<\/li>\r\n<li data-start=\"2390\" data-end=\"2437\">\r\n<p data-start=\"2392\" data-end=\"2437\">Generous free plan with real business value<\/p>\r\n<\/li>\r\n<li data-start=\"2438\" data-end=\"2498\">\r\n<p data-start=\"2440\" data-end=\"2498\">Designed to grow with small businesses\u2014not penalize them<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2500\" data-end=\"2734\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"2500\" data-end=\"2516\">Bottom line:<\/strong><br data-start=\"2516\" data-end=\"2519\">If you\u2019re an SMB looking for the <strong data-start=\"2552\" data-end=\"2572\">power of HubSpot<\/strong>, the <strong data-start=\"2578\" data-end=\"2605\">simplicity of Mailchimp<\/strong>, and <strong data-start=\"2611\" data-end=\"2637\">modern AI capabilities<\/strong>\u2014all without enterprise pricing\u2014EngageBay is one of the strongest alternatives available in 2026.<\/p>\r\n<p><strong>See what an EngageBay user says:<\/strong><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image11.png\"><img decoding=\"async\" class=\"aligncenter wp-image-27317 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image11.png\" alt=\"EngageBay customer feedback\" width=\"655\" height=\"170\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image11.png 655w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image11-300x78.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image11-595xh.png 595w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.capterra.com\/p\/178819\/EngageBay-Marketing\/reviews\/3499788\/\">Source<\/a><\/em><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/move-from-mailchimp-to-engagebay\/\">Read also: How To Move From Mailchimp to EngageBay: An Exhaustive Guide<\/a><\/p>\r\n<h3><span style=\"color: #993300;\"><b>No annual contracts \u2014 Built for SMB Flexibility (2026)&nbsp;<\/b><\/span><\/h3>\r\n<p data-start=\"304\" data-end=\"454\">Unlike enterprise platforms that lock you into long-term commitments, <strong data-start=\"374\" data-end=\"415\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EngageBay<\/span><\/span><\/strong> offers <strong data-start=\"423\" data-end=\"453\">100% contract-free pricing<\/strong>.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"456\" data-end=\"580\">\r\n<li data-start=\"456\" data-end=\"478\">\r\n<p data-start=\"458\" data-end=\"478\">Pay month-to-month<\/p>\r\n<\/li>\r\n<li data-start=\"479\" data-end=\"524\">\r\n<p data-start=\"481\" data-end=\"524\">Cancel anytime\u2014no penalties, no questions<\/p>\r\n<\/li>\r\n<li data-start=\"525\" data-end=\"580\">\r\n<p data-start=\"527\" data-end=\"580\">Upgrade or downgrade plans as your business evolves<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"582\" data-end=\"735\">This flexibility makes EngageBay an ideal alternative to HubSpot and Mailchimp for <strong data-start=\"665\" data-end=\"726\">small businesses that value agility and predictable costs<\/strong> in 2026.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-27318 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-1.png\" alt=\"EngageBay review\" width=\"903\" height=\"179\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-1.png 903w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-1-300x59.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-1-768x152.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image7-1-595xh.png 595w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.g2.com\/products\/engagebay-all-in-one-suite\/reviews\/engagebay-all-in-one-suite-review-6939920\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\r\n<h3><span style=\"color: #993300;\"><b>Rich functionality, quality support<\/b><\/span><\/h3>\r\n<p data-start=\"794\" data-end=\"906\">EngageBay delivers <strong data-start=\"813\" data-end=\"857\">enterprise-grade marketing functionality<\/strong>, without the enterprise complexity or price tag.<\/p>\r\n<p data-start=\"908\" data-end=\"1019\">Small businesses get everything they need to manage the entire customer lifecycle from one platform, including:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1020\" data-end=\"1423\">\r\n<li data-start=\"1020\" data-end=\"1073\">\r\n<p data-start=\"1022\" data-end=\"1073\">Email marketing and AI-assisted campaign creation<\/p>\r\n<\/li>\r\n<li data-start=\"1074\" data-end=\"1116\">\r\n<p data-start=\"1076\" data-end=\"1116\">Multi-step visual automation workflows<\/p>\r\n<\/li>\r\n<li data-start=\"1117\" data-end=\"1171\">\r\n<p data-start=\"1119\" data-end=\"1171\">Lead management, segmentation, and personalization<\/p>\r\n<\/li>\r\n<li data-start=\"1172\" data-end=\"1225\">\r\n<p data-start=\"1174\" data-end=\"1225\">Customer journey tracking and behavioral insights<\/p>\r\n<\/li>\r\n<li data-start=\"1226\" data-end=\"1279\">\r\n<p data-start=\"1228\" data-end=\"1279\">Landing pages, email templates, and form builders<\/p>\r\n<\/li>\r\n<li data-start=\"1280\" data-end=\"1319\">\r\n<p data-start=\"1282\" data-end=\"1319\">Sales pipelines and deal management<\/p>\r\n<\/li>\r\n<li data-start=\"1320\" data-end=\"1370\">\r\n<p data-start=\"1322\" data-end=\"1370\">Performance dashboards for teams and campaigns<\/p>\r\n<\/li>\r\n<li data-start=\"1371\" data-end=\"1423\">\r\n<p data-start=\"1373\" data-end=\"1423\">Built-in social media suite and engagement tools<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1425\" data-end=\"1595\">On top of that, EngageBay\u2019s <strong data-start=\"1453\" data-end=\"1491\">AI-powered automation and insights<\/strong> help teams work faster\u2014suggesting workflows, improving targeting, and streamlining customer engagement.<\/p>\r\n<p data-start=\"1597\" data-end=\"1658\">And yes\u2014<strong data-start=\"1605\" data-end=\"1642\">quality support is a core promise<\/strong>, not an upsell.<\/p>\r\n<p data-start=\"2123\" data-end=\"2206\">If you ever need help, EngageBay offers <strong data-start=\"2163\" data-end=\"2185\">real human support<\/strong>, not just help docs.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2208\" data-end=\"2305\">\r\n<li data-start=\"2208\" data-end=\"2225\">\r\n<p data-start=\"2210\" data-end=\"2225\">Email support<\/p>\r\n<\/li>\r\n<li data-start=\"2226\" data-end=\"2239\">\r\n<p data-start=\"2228\" data-end=\"2239\">Live chat<\/p>\r\n<\/li>\r\n<li data-start=\"2240\" data-end=\"2257\">\r\n<p data-start=\"2242\" data-end=\"2257\">Phone support<\/p>\r\n<\/li>\r\n<li data-start=\"2258\" data-end=\"2305\">\r\n<p data-start=\"2260\" data-end=\"2305\">Dedicated account manager (on higher tiers)<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2307\" data-end=\"2445\">This level of accessibility is rare among SMB-focused marketing platforms\u2014and a key differentiator when compared to HubSpot and Mailchimp.<\/p>\r\n<p><span style=\"font-weight: 400;\">Fist bump for our quality support, too.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image10.png\"><img decoding=\"async\" class=\"aligncenter wp-image-27319 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image10.png\" alt=\"EngageBay review\" width=\"637\" height=\"392\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image10.png 637w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image10-300x185.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image10-595xh.png 595w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.capterra.com\/p\/178819\/EngageBay-Marketing\/reviews\/3357773\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\r\n<h3><span style=\"color: #993300;\"><b>Easy to use \u2014 No Learning Curve Required<\/b><\/span><\/h3>\r\n<p data-start=\"1711\" data-end=\"1761\">EngageBay is designed with simplicity at its core.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"1763\" data-end=\"1895\">\r\n<li data-start=\"1763\" data-end=\"1793\">\r\n<p data-start=\"1765\" data-end=\"1793\">Clean, intuitive interface<\/p>\r\n<\/li>\r\n<li data-start=\"1794\" data-end=\"1837\">\r\n<p data-start=\"1796\" data-end=\"1837\">Fast onboarding for non-technical users<\/p>\r\n<\/li>\r\n<li data-start=\"1838\" data-end=\"1895\">\r\n<p data-start=\"1840\" data-end=\"1895\">No steep learning curve\u2014even for first-time marketers<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image18.png\"><img decoding=\"async\" class=\"aligncenter wp-image-27320\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image18.png\" alt=\"EngageBay review\" width=\"700\" height=\"438\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image18.png 888w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image18-300x188.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image18-768x480.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image18-595xh.png 595w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/05\/image14-1.png\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\r\n<p>Most users are able to launch their first campaign within minutes of signing up, making EngageBay especially attractive for founders, solopreneurs, and lean teams in 2026.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-27321 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9-1.png\" alt=\"EngageBay review about customer service\" width=\"672\" height=\"196\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9-1.png 672w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9-1-300x88.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image9-1-595xh.png 595w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.capterra.com\/p\/178819\/EngageBay-Marketing\/reviews\/3582301\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\r\n<h3><span style=\"color: #993300;\">Free Plan Access &amp; Hassle-Free Onboarding<\/span><\/h3>\r\n<p data-start=\"2499\" data-end=\"2551\">Getting started with EngageBay doesn\u2019t cost a thing.<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"2553\" data-end=\"2694\">\r\n<li data-start=\"2553\" data-end=\"2603\">\r\n<p data-start=\"2555\" data-end=\"2603\"><strong data-start=\"2555\" data-end=\"2576\">Free forever plan<\/strong> with meaningful features<\/p>\r\n<\/li>\r\n<li data-start=\"2604\" data-end=\"2635\">\r\n<p data-start=\"2606\" data-end=\"2635\">No onboarding or setup fees<\/p>\r\n<\/li>\r\n<li data-start=\"2636\" data-end=\"2694\">\r\n<p data-start=\"2638\" data-end=\"2694\">Explore the platform before upgrading\u2014at your own pace<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image8.png\"><img decoding=\"async\" class=\"aligncenter wp-image-27322 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image8.png\" alt=\"EngageBay review\" width=\"607\" height=\"397\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image8.png 607w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image8-300x196.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image8-595xh.png 595w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.capterra.com\/p\/178819\/EngageBay-Marketing\/reviews\/3159969\/\"><span style=\"font-weight: 400;\"><em>Source<\/em><\/span><\/a><\/p>\r\n<hr>\r\n<p><strong>Learn more about EngageBay:<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.engagebay.com\/hubspot-alternative\">Compare EngageBay with HubSpot<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/\">Visit our website<\/a><\/li>\r\n<li><a href=\"https:\/\/meetings.engagebay.com\/book-demo-free\">Request a demo with our experts<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/pricing\/all-in-one\">Check pricing<\/a><\/li>\r\n<\/ul>\r\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #693bad; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/app.engagebay.com\/signup\">Sign up with EngageBay for free<\/a><\/p>\r\n<hr>\r\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_HubSpot_vs_Mailchimp_%E2%80%94_Whats_the_Right_Choice_in_2026\"><\/span><span style=\"color: #339966;\"><b>Conclusion: HubSpot vs Mailchimp \u2014 What\u2019s the Right Choice in 2026?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"72\" data-end=\"309\">You\u2019ve now seen a complete, up-to-date comparison of <strong data-start=\"125\" data-end=\"180\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">HubSpot<\/span><\/span> Marketing Hub<\/strong> and <strong data-start=\"185\" data-end=\"226\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mailchimp<\/span><\/span><\/strong>\u2014covering features, pricing, automation, support, and real-world usability in 2026.<\/p>\r\n<p data-start=\"311\" data-end=\"387\">Both platforms remain strong contenders in the marketing software landscape:<\/p>\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li style=\"list-style-type: none;\">\r\n<ul data-start=\"388\" data-end=\"705\">\r\n<li data-start=\"388\" data-end=\"540\">\r\n<p data-start=\"390\" data-end=\"540\"><strong data-start=\"390\" data-end=\"403\">Mailchimp<\/strong> continues to be a cost-effective, easy-to-use option for email-first marketing\u2014especially for small lists and straightforward campaigns.<\/p>\r\n<\/li>\r\n<li data-start=\"541\" data-end=\"705\">\r\n<p data-start=\"543\" data-end=\"705\"><strong data-start=\"543\" data-end=\"554\">HubSpot<\/strong> delivers a powerful, CRM-driven growth platform with advanced automation and analytics, ideal for businesses that need scale and cross-team alignment.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"707\" data-end=\"768\">However, the gap between <em data-start=\"732\" data-end=\"744\">capability<\/em> and <em data-start=\"749\" data-end=\"755\">cost<\/em> has widened.<\/p>\r\n<p data-start=\"770\" data-end=\"930\">Many businesses now want the <strong data-start=\"799\" data-end=\"827\">functionality of HubSpot<\/strong> without enterprise pricing\u2014or the <strong data-start=\"862\" data-end=\"889\">simplicity of Mailchimp<\/strong> without restrictive limits and paywalls.<\/p>\r\n<p data-start=\"932\" data-end=\"998\">That\u2019s where <strong data-start=\"945\" data-end=\"986\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EngageBay<\/span><\/span><\/strong> stands out.<\/p>\r\n<p data-start=\"1000\" data-end=\"1185\">EngageBay brings together <strong data-start=\"1026\" data-end=\"1117\">email marketing, automation, CRM, landing pages, customer support, and AI-powered tools<\/strong>\u2014all at a predictable, affordable price with no long-term contracts.<\/p>\r\n<p data-start=\"1187\" data-end=\"1398\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"1187\" data-end=\"1206\">Final takeaway:<\/strong><\/p>\r\n<p data-start=\"1187\" data-end=\"1398\" data-is-last-node=\"\" data-is-only-node=\"\">If you\u2019re an SMB looking for modern marketing capabilities in 2026 without complexity or inflated costs, EngageBay offers a balanced, future-ready alternative to both HubSpot and Mailchimp.<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image8.png\"><img decoding=\"async\" class=\"aligncenter wp-image-27322 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image8.png\" alt=\"EngageBay review\" width=\"607\" height=\"397\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image8.png 607w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image8-300x196.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/image8-595xh.png 595w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/a><\/p>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.capterra.com\/p\/178819\/EngageBay-Marketing\/reviews\/3159969\/\"><span style=\"font-weight: 400;\"><em>Source<\/em><\/span><\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">Want to try the all-in-one marketing software that\u2019s specifically built for small business owners?<\/span><\/p>\r\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Grab your free plan now<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Explore the most potent HubSpot competitors in our insightful blog post. Understand their strengths, weaknesses, and pricing. <a href=\"https:\/\/www.engagebay.com\/blog\/hubspot-competitors\/\" data-wpel-link=\"internal\">Dive in today<\/a>!<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f680.svg\" alt=\"\ud83d\ude80\"><\/em><\/p>\r\n<hr>\r\n<p><strong>Related reading:&nbsp;<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-crm-tools\/\">The best CRM Tools for Small Businesses<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-crm-automation-software\/\">The 14 Best CRM Automation Software in 2024<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/best-marketing-automation-tools\/\">15 Best Marketing Automation Tools for Small Businesses<\/a><\/li>\r\n<li><a href=\"https:\/\/www.engagebay.com\/blog\/is-hubspot-worth-it\/\">Is HubSpot Worth It? In-Depth Review for Small Businesses<\/a><\/li>\r\n<\/ul>\r\n<hr>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1754907161431\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">Frequently Asked Questions; HubSpot Vs Mailchimp<\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1754907265576\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>Q1: What email send limits exist on each platform\u2019s free plan?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">HubSpot\u2019s Free plan allows up to 2,000 email sends per month, with automation limited to just one workflow. Mailchimp\u2019s Free plan originally matched this, but now caps free users at 500 contacts, with equivalent send limits only for that smaller list.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1754907285243\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>Q2: How many landing pages can I create for free on each platform?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">HubSpot offers free users access to its landing page builder with a limit of 20 landing pages, albeit using simple templates. Mailchimp provides more flexibility, offering unlimited landing pages on its Free plan, which gives greater creative freedom for campaign pages.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1754907313599\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>Q3: Which platform offers automation in their free tier?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">HubSpot\u2019s Free plan includes one automation, offering basic workflow capability without the need for upgrades. Mailchimp\u2019s Free plan now only supports single-step automation, with multi-step workflows reserved for higher-tier Standard and Premium plans.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1754907324766\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>Q4: How do the contact limits differ on free plans?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">HubSpot\u2019s Free plan imposes a strict cap of 100 marketing contacts. Meanwhile, Mailchimp\u2019s Free plan initially allowed 2,000 contacts, but now only permits up to 500 contacts\u2014a significant reduction that impacts list growth potential.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1754907343850\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>Q5: Which platform is more budget-friendly for growing businesses?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Mailchimp remains more cost-effective for expanding businesses due to cheaper scaling options and higher send limits across its paid tiers. HubSpot, while feature-rich, becomes expensive as contact counts rise, making it less budget-friendly for startups or lean businesses.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Choosing the right marketing platform isn\u2019t easy\u2014but if you\u2019re comparing HubSpot vs Mailchimp, you\u2019re already looking at two of the [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":31343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[120],"tags":[32,47,121,230,233,6210,3941,4313,4157,6500,7209,5168,5167,7208,97,294,53],"class_list":["post-27295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-affordable-marketing","tag-all-in-one-marketing","tag-crm","tag-crm-software","tag-crm-system","tag-crm-tool","tag-email-automation","tag-hubspot-crm","tag-hubspot-pricing","tag-hubspot-pricing-plans","tag-hubspot-software","tag-hubspot-vs-engagebay","tag-hubspot-vs-mailchimp","tag-mailchimp-software","tag-marketing-automation-software","tag-small-business","tag-small-business-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HubSpot vs Mailchimp: 2026 Email Marketing &amp; CRM Comparison<\/title>\n<meta name=\"description\" content=\"Compare HubSpot vs Mailchimp in 2026 \u2014 pricing, free plans, CRM, automation, AI tools, deliverability &amp; best use cases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-vs-mailchimp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot vs Mailchimp: 2026 Email Marketing &amp; CRM Comparison (Features, Pricing, AI, Automation)\" \/>\n<meta property=\"og:description\" content=\"Contemplate using HubSpot vs MailChimp? 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