{"id":27395,"date":"2022-09-07T13:28:50","date_gmt":"2022-09-07T13:28:50","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=27395"},"modified":"2025-04-24T14:22:51","modified_gmt":"2025-04-24T14:22:51","slug":"smb-sales","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/smb-sales\/","title":{"rendered":"How to Pitch Your SMB Sales Like a Pro"},"content":{"rendered":"<p>Do you know that there are over 30 million small businesses in the United States alone?<\/p>\n<p>That&#8217;s a lot of business to target.<\/p>\n<p>What&#8217;s even better is that small businesses make decisions faster as they have fewer decision-making units (DMUs) to win over &#8212; meaning you can potentially close more deals compared to making enterprise sales.<\/p>\n<p>But that does not mean there are no challenges in selling to SMBs.<\/p>\n<p><strong>You need to have a winning SMB sales strategy, and that&#8217;s precisely what we&#8217;re going to cover in this blog.<\/strong><\/p>\n<p>Let&#8217;s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/smb-sales\/#What_is_an_SMB\" >What is an SMB?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/smb-sales\/#Why_is_there_a_need_to_sell_to_SMBs\" >Why is there a need to sell to SMBs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/smb-sales\/#What_are_the_risks_of_selling_to_SMBs\" >What are the risks of selling to SMBs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/smb-sales\/#How_can_your_company_make_SMB_sales\" >How can your company make SMB sales?&nbsp;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/smb-sales\/#1_Make_the_SMBs_journey_part_of_your_plan\" >#1. Make the SMB\u2019s journey part of your plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/smb-sales\/#2_Devise_a_bolstered_strategy_based_on_your_customers_experience\" >#2. Devise a bolstered strategy based on your customer\u2019s experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/smb-sales\/#3_Keep_track_of_KPIs\" >#3. Keep track of KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/smb-sales\/#4_Manage_apprehensions_through_incentives_and_free_trials\" >#4. Manage apprehensions through incentives and free trials<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/smb-sales\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_SMB\"><\/span><strong><span style=\"color: #339966;\">What is an SMB?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>SMB refers to small and medium businesses<\/strong>. Typically, SMBs have no more than 1,500 employees and less than $40 million in annual revenue, with SMB owners highly involved in day-to-day business operations. These numbers, however, <a href=\"https:\/\/www.fundera.com\/blog\/sba-definition-of-small-business\">vary by industry vertical<\/a>.<\/p>\n<p>SMBs operate differently compared to large corporations and enterprises, and they make decisions faster thanks to having fewer stakeholders.<\/p>\n<p>However, as always, there&#8217;s more to it than meets the eye. According to <a href=\"https:\/\/www.fundera.com\/blog\/sba-definition-of-small-business#:~:text=However%2C%20to%20put,business%20by%20themselves.\">Fundera<\/a>,<\/p>\n<blockquote><p><span style=\"color: #008000;\">&#8220;However, to put these size standards into context, small businesses with fewer than 20 employees make up 89.6% of all U.S. business enterprises. And on top of that, 23 million businesses in the United States actually have no employees at all\u2014meaning there\u2019s only an owner going about business by themselves.&#8221;<\/span><\/p><\/blockquote>\n<p><b style=\"color: #339966; font-size: 27.2px; font-style: inherit;\">What are SMB Sales?<\/b><\/p>\n<p><strong>SMB sales simply mean selling products or services to small and medium businesses.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">SMBs can have anywhere between <a href=\"https:\/\/law.stackexchange.com\/questions\/30913\/can-i-establish-a-one-person-company-in-usa\">zero<\/a> and 1,500 employees and can be anything ranging from small firms, startups, or local businesses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These businesses have varying needs and pain points compared to larger companies.<\/span><\/p>\n<figure id=\"attachment_27727\" aria-describedby=\"caption-attachment-27727\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Template-Marketing-Assets-Medium-Content-Graphic-1200px-500px.jpg\"><img decoding=\"async\" class=\"wp-image-27727 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Template-Marketing-Assets-Medium-Content-Graphic-1200px-500px.jpg\" alt=\"Potential of SMB sales\" width=\"1200\" height=\"500\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Template-Marketing-Assets-Medium-Content-Graphic-1200px-500px.jpg 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Template-Marketing-Assets-Medium-Content-Graphic-1200px-500px-300x125.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Template-Marketing-Assets-Medium-Content-Graphic-1200px-500px-1024x427.jpg 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Template-Marketing-Assets-Medium-Content-Graphic-1200px-500px-768x320.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Copy-of-Template-Marketing-Assets-Medium-Content-Graphic-1200px-500px-595xh.jpg 595w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption id=\"caption-attachment-27727\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.badgermapping.com\/blog\/smb-sales\/\">Badgemapping<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Hence, selling to an SMB requires a unique B2B sales process that&#8217;s entirely different from the strategy used to make enterprise sales or direct sales to customers.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-goals\/\">8 SMART Sales Goals for Business Growth [+ Case Study]<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_there_a_need_to_sell_to_SMBs\"><\/span><span style=\"color: #993300;\"><b>Why is there a need to sell to SMBs?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selling to large enterprises might be enticing for sales professionals because of the meaty commissions, and because sealing just one deal can increase the topline growth of your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, closing a contract with large enterprises is no easy task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Selling to SMBs can be easier but it requires a different approach. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s why you should sell to SMBs:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Possibility of growth:<\/b><span style=\"font-weight: 400;\"> Some earnest SMBs have the potential to grow into multi-million corporations. You don&#8217;t want to miss out on that ride!&nbsp;<\/span><\/li>\n<li aria-level=\"1\"><b>Free-flowing communication: <\/b><span style=\"font-weight: 400;\">SMBs don\u2019t have a very complex hierarchy. Usually, you can have direct correspondence with the SMB owner. Large enterprises often go through multiple rounds of consultation, changes, and more before making a decision.&nbsp;<\/span><\/li>\n<li aria-level=\"1\"><b>Shorter sales cycles: <\/b><span style=\"font-weight: 400;\">The sales cycle of SMBs being much smaller than large enterprises not only makes dealing with them easier but also quicker.<\/span><\/li>\n<li aria-level=\"1\"><b>High selling potential<\/b><span style=\"font-weight: 400;\">: More than half of all sales in the US come from small businesses.&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/sales-intelligence-tools\/\">Read also: The Top 10 Sales Intelligence Tools and What They Do Best<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_risks_of_selling_to_SMBs\"><\/span><span style=\"color: #993300;\"><b>What are the risks of selling to SMBs?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While it\u2019s pretty lucrative to make an SMB sale, it has shortcomings like any other <a href=\"https:\/\/www.engagebay.com\/blog\/sales-process\/\">sales process<\/a>.&nbsp;<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Most deals may involve only small amounts of money changing hands; you have to be okay with that.&nbsp;<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll require a higher volume of sales closed to reach the revenue target compared to enterprise sales.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most SMBs might not be willing to explore a diversified product or service portfolio.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">Read also: Sales Pipeline vs Sales Funnel &#8212; Yes, They\u2019re Two Different Things<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_your_company_make_SMB_sales\"><\/span><span style=\"color: #993300;\"><b>How can your company make SMB sales?&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s take a look at some proven tips to create an effective SMB sales strategy.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Make_the_SMBs_journey_part_of_your_plan\"><\/span><span style=\"color: #666699;\"><b>#1. Make the SMB\u2019s journey part of your plan<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Understanding where your SMB sales are coming from can help you mold an elaborate SMB sales strategy. Make sure to understand a small business&#8217;s process of seeking a solution, and craft a strategy to build the right resources around that process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the US, nearly half of the respondents identified social advertising as their main source of revenue. However, the same might not be the case for your firm. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rem<\/span><span style=\"font-weight: 400;\">ember, different buyers have different needs, and your company just needs to target what your potential customer actually wants.&nbsp;<\/span><\/p>\n<p><strong>The following aspects should be considered to make successful SMB sales:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why should an SMB client prefer you over your competitors?&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are your SMB sales cycles too long?&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can your SMB customers learn more about your company?&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What calls-to-action are most convincing to your SMB customers?&nbsp;<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-a-sales-pipeline\/\">Read also: Sales Pipeline Guide for Dummies (With Relatable Memes)<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Devise_a_bolstered_strategy_based_on_your_customers_experience\"><\/span><span style=\"color: #666699;\"><b>#2. Devise a bolstered strategy based on your customer\u2019s experience<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019ve successfully answered all the above questions, then you can craft a <a href=\"https:\/\/www.engagebay.com\/blog\/best-sales-cadence-tools\/\">sales cadence<\/a> that provides a more structured sales approach for your SMB sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Industry leaders often implement this technique. Having a clear SMB sales strategy eliminates guesswork, and performance can be measured with ease. <\/span><span style=\"font-weight: 400;\">This allows your SMB to keep track of critical follow-ups and ensures deal closure.<\/span><\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Revamp your sales strategy with effective lead management. Our <a href=\"https:\/\/www.engagebay.com\/blog\/sales-lead-management\/\" data-wpel-link=\"internal\">comprehensive guide<\/a> sheds light on how to win at this crucial aspect of sales.<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Keep_track_of_KPIs\"><\/span><span style=\"color: #666699;\"><b style=\"font-style: inherit;\">#3. Keep track of KPIs<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There&#8217;s no sure-shot strategy to boost sales. That said, you can use <a href=\"https:\/\/www.engagebay.com\/blog\/sales-kpi\/\">Key Performance Indicators (KPIs)<\/a> to track your progress.<\/p>\n<p><strong>Some of the key metrics to improve your SMB sales strategy:&nbsp;<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of new inquiries made and prospects reached.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Percentage of new customers and sales made&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost to acquire a customer (CAC)&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer Lifetime Value (LTV)&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of new purchases\/customers through original traffic source.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total new revenue generated&nbsp;<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_25942\" aria-describedby=\"caption-attachment-25942\" style=\"width: 1903px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard.png\"><img decoding=\"async\" class=\"wp-image-25942 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard.png\" alt=\"EngageBay metrics dashboard\" width=\"1903\" height=\"937\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard.png 1903w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard-300x148.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard-1024x504.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard-768x378.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard-1536x756.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/14.-Sales-cycle-length-dashboard-595xh.png 595w\" sizes=\"(max-width: 1903px) 100vw, 1903px\" \/><\/a><figcaption id=\"caption-attachment-25942\" class=\"wp-caption-text\"><em>An example sales KPI dashboard from the EngageBay tool<\/em><\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"4_Manage_apprehensions_through_incentives_and_free_trials\"><\/span><span style=\"color: #666699;\"><b>#4. Manage apprehensions through incentives and free trials<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">SMBs usually have a limited cash outflow and hence are less likely to invest in risky products or services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can offer them a free trial or even a money-back guarantee if they choose to cancel the service within a set period of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Showcasing customer testimonials is a powerful way to convince prospects &#8212; after all, people trust people more than companies \ud83d\ude05&nbsp;<\/span><b><\/b><\/p>\n<p>You should also &#8212;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Build relationships: <\/b><span style=\"font-weight: 400;\">Small business owners usually look for personal attention from companies; treat each SMB lead with care. It is advisable to connect and nurture a good relationship with the prospects before anchoring the deal.&nbsp;<\/span><\/li>\n<li aria-level=\"1\"><strong>Verify leads:<\/strong> Not all leads become paying customers. That&#8217;s why marketing teams need to weed out cold leads and hand over qualified leads to their sales teams. When selling to SMBs, keep in mind that some of them may not even have figured out their business model. Chasing all the leads may cost your company time, resources, and money. <a href=\"https:\/\/www.engagebay.com\/crm\/lead-scoring\">Score your leads to prioritize some<\/a>.<\/li>\n<li aria-level=\"1\"><b>Keep it simple:<\/b><span style=\"font-weight: 400;\"> SMBs are less likely to understand complex tech lingo. It helps to present a simplified and practical <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pitch\/\">sales pitch<\/a>.&nbsp;<\/span><\/li>\n<\/ul>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Strategic selling might not be what you think it is. Get a fresh perspective from our detailed article.<\/em><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/elevator-pitch-examples\/\">Read also: 10 Elevator Pitch Examples to Convince Anyone in 30 Seconds<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #339966;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We&#8217;ve covered a lot in this blog, but there&#8217;s one thing that overshadows all other tips.<\/p>\n<p>SMBs have varying budgets, intentions, motivations, and visions, and your solution should help them achieve their goals. In short, your contributions have to add value &#8212; and that&#8217;s how you need to look at each customer.<\/p>\n<p>Think about it: <strong>these SMBs may one day grow to become large enterprises, and building a strong relationship with them can be immensely rewarding.<\/strong><\/p>\n<p>Now, let&#8217;s talk sales.<\/p>\n<p>While there have been showers of software tools to help small business owners grow their business, it can easily get overwhelming.<\/p>\n<p>That&#8217;s why you need an all-in-one CRM solution to manage your leads, launch campaigns, track and close deals, and offer incredible customer service.<\/p>\n<p>There are dozens of <a href=\"https:\/\/www.engagebay.com\/products\/crm\">CRM software<\/a> and sales tools, all promising the best, but the truth is that many of these platforms are quite expensive &#8212; some even cost thousands of dollars a month.<\/p>\n<p>That&#8217;s why we built <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> &#8212; a single-point solution for marketing, sales, and customer support, priced for small businesses and startups. For just a dollar a day, you can automate various aspects of your business.<\/p>\n<p>Want to know more?<\/p>\n<p><strong> Find out how EngageBay helped Lauraine M replace other tools in favor of a simple and affordable CRM platform:<\/strong><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Lauraine M on her journey from other products to EngageBay\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Xw3ailm3fbM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Thousands of small businesses use EngageBay to grow and improve their revenue. <strong>Hear from a couple of them:<\/strong><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970.png\"><img decoding=\"async\" class=\"aligncenter wp-image-24550 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970.png\" alt=\"EngageBay review on Capterra\" width=\"1920\" height=\"590\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970-300x92.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970-1024x315.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970-768x236.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970-1536x472.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a> <a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825.png\"><img decoding=\"async\" class=\"aligncenter wp-image-24548 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825.png\" alt=\"EngageBay review on G2\" width=\"1920\" height=\"768\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-300x120.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-1024x410.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-768x307.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-1536x614.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\">Sign up<\/a> now for the free version, or book a <a href=\"https:\/\/meetings.engagebay.com\/book-demo-free\">30-minute demo<\/a> with our experts at a time of your convenience.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Boost your sales success with the ultimate sales analysis techniques \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/sales-analysis\/\" data-wpel-link=\"internal\">dive into our in-depth guide today<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f680.svg\" alt=\"\ud83d\ude80\"><\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that there are over 30 million small businesses in the United States alone? 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