{"id":27461,"date":"2022-09-05T13:40:26","date_gmt":"2022-09-05T13:40:26","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=27461"},"modified":"2025-04-21T06:31:38","modified_gmt":"2025-04-21T06:31:38","slug":"email-copywriting","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/email-copywriting\/","title":{"rendered":"Email Copywriting 101: Tips to Craft High-Converting Email Copy"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/serenitygibbons\/2018\/06\/19\/you-have-7-seconds-to-make-a-first-impression-heres-how-to-succeed\/?sh=722c2ac056c2\">Seven seconds<\/a> is all you have to impress your readers. Think about that for a minute &#8212; readers are bombarded with dozens (if not hundreds) of emails every day.<\/p>\n<p>Every. Single. Day.<\/p>\n<p>With this being the case, how can you get people to open your emails? By writing the perfect email copy.<\/p>\n<p><strong>In this blog post, I have shared five email copywriting best practices that you can start implementing right away.<\/strong><\/p>\n<p>Let&#8217;s dive in.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#What_is_Email_Copywriting\" >What is Email Copywriting?&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#5_Email_Copywriting_Tips_For_Rapid_Lead_Generation\" >5 Email Copywriting Tips For Rapid Lead Generation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#Write_catchy_subject_lines\" >Write catchy subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#Never_neglect_the_preview_text\" >Never neglect the preview text&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#Be_conversational_and_friendly\" >Be conversational and friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#Keep_the_language_simple\" >Keep the language simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#Stay_relevant\" >Stay relevant&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Email_Copywriting\"><\/span><span style=\"color: #339966;\"><strong>What is Email Copywriting?&nbsp;&nbsp;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email copywriting is &#8212; in the simplest form &#8212; the process of crafting an email for prospective and current customers with the intention to get them to take some action.<\/p>\n<p><span style=\"font-weight: 400;\">Usually, good email copies have strong, compelling calls to action. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When writing an email copy, you must present your message concisely and make the best use of email subject lines.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about this: You might get hundreds of emails every day, but do you want to read them all?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not really!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You just want to read a handful of them, and those are the ones that engage you the most and clearly illustrate the core message.&nbsp;<\/span><\/p>\n<figure id=\"attachment_27474\" aria-describedby=\"caption-attachment-27474\" style=\"width: 1005px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/\u2022-Time-spent-reading-brand-emails-worldwide-2021-Statista.png\"><img decoding=\"async\" class=\"wp-image-27474 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/\u2022-Time-spent-reading-brand-emails-worldwide-2021-Statista.png\" alt=\"Average time people spend reading brand emails from 2011 to 2021\" width=\"1005\" height=\"691\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/\u2022-Time-spent-reading-brand-emails-worldwide-2021-Statista.png 1005w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/\u2022-Time-spent-reading-brand-emails-worldwide-2021-Statista-300x206.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/\u2022-Time-spent-reading-brand-emails-worldwide-2021-Statista-768x528.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/\u2022-Time-spent-reading-brand-emails-worldwide-2021-Statista-595xh.png 595w\" sizes=\"(max-width: 1005px) 100vw, 1005px\" \/><\/a><figcaption id=\"caption-attachment-27474\" class=\"wp-caption-text\"><em>Average time people spend reading brand emails. Source: <a href=\"https:\/\/www.statista.com\/statistics\/1273288\/time-spent-brand-emails\/\">Statista<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Unlike other forms of branded copy, email copywriting is unique in the sense that it mainly focuses on well-crafted subject lines that immediately motivate the reader to click open the email.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you start seeing great <a href=\"https:\/\/www.engagebay.com\/blog\/email-ab-testing\/\">email open rates<\/a>, you can give credit to your email copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> However, it is not an easy task. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crafting short, concise, and engaging email copy is a skill achieved through practice &#8212; and an understanding of your target audience.&nbsp;<\/span><\/p>\n<p>Fret not, for we have the best tips to make your email copywriting stand out.<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_Email_Copywriting_Tips_For_Rapid_Lead_Generation\"><\/span><span style=\"color: #339966;\"><strong>5 Email Copywriting Tips For Rapid Lead Generation<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We&#8217;ve compiled five of the best email copywriting tips to help you craft attractive emails and make the process considerably less time-consuming and stressful.&nbsp;<\/span><\/p>\n<ol>\n<li>Write catchy subject lines<\/li>\n<li>Don&#8217;t neglect the preview text<\/li>\n<li>Choose your tone carefully<\/li>\n<li>Keep the language simple<\/li>\n<li>Stay relevant<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Write_catchy_subject_lines\"><\/span><span style=\"color: #993300;\"><b>Write catchy subject lines<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just like copywriters add a catchy and converting headline in their branded copy, you must add an eye-catching subject line in your email copy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has to be relevant, interesting, appealing, and inspirational enough to motivate readers &#8212; and compel them to take action.&nbsp;<\/span><\/p>\n<p>Writing eye-catching email subject lines is the most important email copywriting task.<\/p>\n<p>That said, m<span style=\"font-weight: 400;\">aking an excellent subject line requires time, creativity, and above all, data on your target audience.<\/span><\/p>\n<div>If you still don&#8217;t have enough experience and skills for this, there is a good opportunity to enlist the help of professional copywriters of&nbsp;custom paper writing services.<\/div>\n<div>&nbsp;<\/div>\n<div>It can help&nbsp;you create really high-quality subject lines and make your writing attractive.<\/div>\n<div>&nbsp;<\/div>\n<p><strong>Two points to keep in mind when crafting the perfect subject line:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">It must be incredibly catchy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It should contain no more than 10 words<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you often read emails on your mobile device, you&#8217;ve probably noticed that emails sometimes contain really short subject lines. That&#8217;s because they are optimized for mobile usage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few key points that you must keep in mind if you want to write compelling subject lines:&nbsp;<\/span><\/p>\n<p><a style=\"font-size: 16px; font-weight: bold; text-align: center; background-color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/61ae04aed89d71e5775fe762_email-subject-lines-best-practices-tips.png\"><img decoding=\"async\" class=\"wp-image-27477 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/61ae04aed89d71e5775fe762_email-subject-lines-best-practices-tips.png\" alt=\"Email subject line best practices\" width=\"1200\" height=\"1000\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/61ae04aed89d71e5775fe762_email-subject-lines-best-practices-tips.png 1200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/61ae04aed89d71e5775fe762_email-subject-lines-best-practices-tips-300x250.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/61ae04aed89d71e5775fe762_email-subject-lines-best-practices-tips-1024x853.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/61ae04aed89d71e5775fe762_email-subject-lines-best-practices-tips-768x640.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/61ae04aed89d71e5775fe762_email-subject-lines-best-practices-tips-595xh.png 595w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.mailmunch.com\/blog\/email-subject-lines\">Mailmunch<\/a><\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Note:<\/span><\/strong> In the text on this image, &#8216;Avoid no false promises&#8217; is a typing error. The good folks at Mailmunch meant to say &#8216;Make no false promises&#8217; or &#8216;Avoid making false promises&#8217; \ud83d\ude05<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People do not like to read marketing emails for an extended period. Therefore, the subject line cannot be more than 10 to 12 words long. Short subject lines are mobile-friendly and appear perfectly well on mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The most important thing is to use straightforward language that the target audience can comprehend, and include a call-to-action like &#8220;Don&#8217;t miss out!&#8221; &#8212; something that speaks of urgency. These CTAs can create FOMO and get readers to click open your emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You&#8217;ll get more opens if you include genuine names. Personalization is all the rage these days. For readers, receiving an email from a real person rather than a business is a welcome change.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/email-header-examples\/\">Read also: What Is An Email Header? 6 Email Header Examples To Learn From<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Never_neglect_the_preview_text\"><\/span><span style=\"color: #993300;\"><b>Never neglect the preview text&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> An email copywriter is responsible for persuading readers to go past the subject line. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your actual email message can be displayed below the subject line in the inbox of the subscriber, or you can choose to add a preview text.<\/span><\/p>\n<p>See:<\/p>\n<figure id=\"attachment_27492\" aria-describedby=\"caption-attachment-27492\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/embarrassing-preview-text-1.png\"><img decoding=\"async\" class=\"wp-image-27492 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/embarrassing-preview-text-1.png\" alt=\"embarrassing-preview-text-1\" width=\"1000\" height=\"525\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/embarrassing-preview-text-1.png 1000w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/embarrassing-preview-text-1-300x158.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/embarrassing-preview-text-1-768x403.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/embarrassing-preview-text-1-595xh.png 595w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-27492\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.litmus.com\/blog\/8-embarrassing-preview-text-mistakes-4-tips-on-how-to-avoid-making-them\/\">Litmus<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The preview text is offered as a feature in most <a href=\"https:\/\/www.engagebay.com\/blog\/10-free-marketing-tools\/\">marketing tools<\/a>. You&#8217;ll get to add it just when you&#8217;re drafting your subject line. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like the subject line, the preview text also helps the reader determine whether or not the email is worth reading. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that you should not make false commitments. You must fulfill any promises you make in your subject line and preview text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give your email subscribers a clear impression of what is in the email by using that little excerpt. If it&#8217;s interesting to them, they&#8217;ll probably open it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to keep the preview text crisp and catchy.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/thank-you-email\/\">Read also: How to Send Out Thank You For Your Order Email (Examples &amp; Templates)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_conversational_and_friendly\"><\/span><span style=\"color: #993300;\"><b>Be conversational and friendly<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing paves the way for personalization. This is your chance to stay ahead of the competition.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> So while crafting an email copy, you must be careful and try to keep it as personal as possible. This way, you will have greater chances of clickthroughs, which in turn means more leads.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being conversational, friendly, and personal is key to a successful email copy.<\/span><\/p>\n<p>In fact, <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\">studies<\/a> have shown that personalized emails are 26% more likely to be opened compared to those without personalization.<span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the pronouns &#8220;you&#8221; and &#8220;you&#8217;re&#8221; frequently in your email body. This will signal to your readers that the email is about them &#8212; and not your business.<\/span><\/p>\n<figure id=\"attachment_27476\" aria-describedby=\"caption-attachment-27476\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/copywriting-formal-vs-conversational-tone.png\"><img decoding=\"async\" class=\"wp-image-27476 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/copywriting-formal-vs-conversational-tone.png\" alt=\"Email copywriting tone\" width=\"720\" height=\"531\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/copywriting-formal-vs-conversational-tone.png 720w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/copywriting-formal-vs-conversational-tone-300x221.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/copywriting-formal-vs-conversational-tone-595xh.png 595w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption id=\"caption-attachment-27476\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/05\/05\/conversational-tone\">Wordstream<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Additionally, you should emphasize the advantages of your service rather than its characteristics. When discussing features, you, your business, and your product are in the spotlight. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of focusing on what your product is or has, create email copy that talks about:<\/span><\/p>\n<p><em><strong>Why should the prospect choose your product?<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The emphasis should be on how your product or service can improve the lives, careers or businesses of people reading the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talking about advantages rather than features places the focus of your email on your subscribers instead of your business, and readers like to see that in their inboxes.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ecommerce-email-copy\/\">Read also:&nbsp;eCommerce Email Copy: 12 Tricks to Drive More Conversions<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_the_language_simple\"><\/span><span style=\"color: #993300;\"><b>Keep the language simple<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You shouldn&#8217;t rant or use rigid terminology to show off &#8212; industry jargon is a very bad idea when it comes to writing emails.&nbsp;<\/span><\/p>\n<p>After all, who cares about all this? Customers want solutions &#8212; and that should be your focus. <span style=\"font-weight: 400;\">You should be realistic and offer useful content that is easily digestible.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, you&#8217;re just nudging your readers closer to the &#8216;Unsubscribe&#8217; button.<\/span><\/p>\n<p><em><strong>We at EngageBay have a motto: write for the 7th grader.<\/strong><\/em><\/p>\n<p>That&#8217;s how simple your language should be.<\/p>\n<p><span style=\"font-weight: 400;\">It is a common observation that technical language is confusing for most people. Take a look at this example:<\/span><\/p>\n<figure id=\"attachment_27478\" aria-describedby=\"caption-attachment-27478\" style=\"width: 2266px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email1-vs-2-cold-email.webp\"><img decoding=\"async\" class=\"wp-image-27478 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email1-vs-2-cold-email.webp\" alt=\"Email copywriting best practice\" width=\"2266\" height=\"1272\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email1-vs-2-cold-email.webp 2266w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email1-vs-2-cold-email-300x168.webp 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email1-vs-2-cold-email-1024x575.webp 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email1-vs-2-cold-email-768x431.webp 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email1-vs-2-cold-email-1536x862.webp 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email1-vs-2-cold-email-2048x1150.webp 2048w\" sizes=\"(max-width: 2266px) 100vw, 2266px\" \/><\/a><figcaption id=\"caption-attachment-27478\" class=\"wp-caption-text\"><em>Source: <a href=\"https:\/\/swipefile.com\/2-cold-emails-1-good-1-bad\/\">Swipefile<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Your copy should show how your products or services can save the reader money and time, or solve some other specific problems.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/great-copywriting-examples\/\">Read also: Master the Art of Copy With These Great Copywriting Examples<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stay_relevant\"><\/span><span style=\"color: #993300;\"><b>Stay relevant&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building relationships with consumers and communicating with them honestly and sincerely are key components of email copywriting. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">People do not want to read email content that is not particularly created for them. Avoid broad or general language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, divide your subscribers list into categories according to their behavior, preferences, and other characteristics that are appropriate for your business.<\/span><\/p>\n<p>This way, you can create email content that&#8217;s relevant to each group or list of subscribers. If you send out emails that have no relevance to some of the subscribers, you risk getting blocked by them.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"color: #339966;\"><b>Wrap Up<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We&#8217;ve seen five of the best tips to ace your email copywriting process.<\/p>\n<p>Writing engaging, clear, and useful copy should be an integral part of your <a href=\"https:\/\/www.engagebay.com\/blog\/email-marketing-strategies-examples\/\">email marketing strategy<\/a>.<\/p>\n<p>To put it bluntly, each word matters in your email copy. Once you have 100 words in your copy, tighten it and reduce it to 50 words &#8230; and then try to shorten it to 25 words.<\/p>\n<p>You get the gist, right?<\/p>\n<p>With this out of the way, we have something exciting for you!<\/p>\n<p>An integral part of great email copywriting is the ability to understand your audience on a deeper level. To do this, you need an <a href=\"https:\/\/www.engagebay.com\/marketing\/email-marketing\">email marketing tool<\/a> that helps you segregate your audiences, try A\/B testing, schedule email broadcasts for different time zones, and more.<\/p>\n<p>Plus, you need a software solution that can help you manage your email campaigns, automate email marketing processes, and personalize your email copies.<\/p>\n<p><strong>Enter <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a>:<\/strong> an all-in-one marketing, sales, and customer support tool designed specifically for small businesses and startups. For just a dollar a day, you can grow your audience, engage with them, and convert them into paying customers.<\/p>\n<p>With EngageBay, you get <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation<\/a>, social media management, email A\/B testing and free email and landing page templates to create the best emails and track all your email campaigns from one place.<\/p>\n<p><strong>Lauraine M, a small business owner, uses EngageBay to take her business forward:<\/strong><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Lauraine M on why she recommends EngageBay\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2x4uRIaASGA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Thousands of small businesses and startups love EngageBay for its ease of use, affordability, and pro features. <strong>Hear from a couple of them:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24550\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970.png\" alt=\"EngageBay review on Capterra\" width=\"1920\" height=\"590\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970-300x92.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970-1024x315.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970-768x236.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970-1536x472.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_Capterra-e1656654351970-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-24548\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825.png\" alt=\"EngageBay review on G2\" width=\"1920\" height=\"768\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825.png 1920w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-300x120.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-1024x410.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-768x307.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-1536x614.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/07\/EngageBay-positive_G2-1-e1656654939825-595xh.png 595w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\">Sign up<\/a> now or book a&nbsp;<a href=\"https:\/\/meetings.engagebay.com\/book-demo-free\">30-minute demo<\/a> with our experts at a time of your convenience.<\/p>\n<p><em>\ud83d\udc49Empower your email marketing with the best trigger email strategies \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">learn more in our expert guide<\/a>! \ud83d\udcaa<\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seven seconds is all you have to impress your readers. 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These five tips will help you craft high-converting email copies that can bring in some good revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Copywriting 101: Tips to Craft High-Converting Email Copy\" \/>\n<meta property=\"og:description\" content=\"Learn the 101 of email copywriting. These five tips will help you craft high-converting email copies that can bring in some good revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-05T13:40:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T06:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email-copy-writing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Abdul Bashid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@engagebay\" \/>\n<meta name=\"twitter:site\" content=\"@engagebay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abdul Bashid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\"},\"author\":{\"name\":\"Abdul Bashid\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/#\/schema\/person\/3df0354cfe9459f56796e9a2a047742c\"},\"headline\":\"Email Copywriting 101: Tips to Craft High-Converting Email Copy\",\"datePublished\":\"2022-09-05T13:40:26+00:00\",\"dateModified\":\"2025-04-21T06:31:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\"},\"wordCount\":1693,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email-copy-writing.png\",\"keywords\":[\"email\",\"email copywriting\",\"email marketing\",\"EngageBay\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\",\"url\":\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/\",\"name\":\"Email Copywriting 101: Tips to Craft High-Converting Email Copy\",\"isPartOf\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.engagebay.com\/blog\/email-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/08\/email-copy-writing.png\",\"datePublished\":\"2022-09-05T13:40:26+00:00\",\"dateModified\":\"2025-04-21T06:31:38+00:00\",\"description\":\"Learn the 101 of email copywriting. 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