{"id":28205,"date":"2022-09-27T13:50:38","date_gmt":"2022-09-27T13:50:38","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=28205"},"modified":"2026-05-28T10:24:23","modified_gmt":"2026-05-28T10:24:23","slug":"customer-engagement-metrics","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/","title":{"rendered":"The Top 10 Customer Engagement Metrics and How to Use Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">brand-customer relationship<\/span><span style=\"font-weight: 400;\"> is one of the most important aspects for any business. It is more than just about the money; it is about the real relationship between a team of professionals and the customers. Although fairly difficult to measure, it holds great value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer engagement metrics can help put some degree of tangibility on the relationships between a brand and its customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best benchmarks of a brand doing well is the extent of customer engagement. In this article, we share the top customer engagement metrics you should know and how you can create them.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#The_Top_10_Customer_Engagement_Metrics_and_How_to_Use_Them\" >The Top 10 Customer Engagement Metrics and How to Use Them<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#1_The_Net_Promoter_Score_NPS\" >#1. The Net Promoter Score (NPS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#2_Customer_Satisfaction_Score_CSAT\" >#2. Customer Satisfaction Score (CSAT)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#3_Customer_Lifetime_Value_CLV\" >#3. Customer Lifetime Value (CLV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#4_Churn_Rate_or_Attrition_Rate\" >#4. Churn Rate or Attrition Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#5User_Activity_and_%E2%80%98Stickiness\" >#5.User Activity and &#8216;Stickiness&#8217;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#User_Activity\" >User Activity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#Stickiness\" >Stickiness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#6_Bounce_Rate\" >#6. Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#7_Page_Visit_Frequency_and_Session_Time\" >#7. Page Visit Frequency and Session Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#8_Conversion_Rate\" >#8. Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#9_Social_Media_Engagement\" >#9. Social Media Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#10_Customer_Acquisition_Cost_CAC\" >#10. Customer Acquisition Cost (CAC)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-metrics\/#Parting_Words\" >Parting Words<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Top_10_Customer_Engagement_Metrics_and_How_to_Use_Them\"><\/span><strong><span style=\"color: #339966;\">The Top 10 Customer Engagement Metrics and How to Use Them<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hold on, here are some stats:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.salesforce.com\/blog\/2019\/06\/customer-engagement-trends.html\"><span style=\"font-weight: 400;\">84% of customers<\/span><\/a><span style=\"font-weight: 400;\"> have stated that the experience a brand provides them with is equally important to the product or service.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brands that have successfully engaged their B2B customers have a <\/span><a href=\"https:\/\/www.gallup.com\/services\/169331\/customer-engagement.aspx\"><span style=\"font-weight: 400;\">63% lower customer attrition<\/span><\/a>.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A customized and tailored engagement based on past interactions is preferred by<\/span><a href=\"https:\/\/www.salesforce.com\/blog\/2019\/06\/customer-engagement-trends.html\"><span style=\"font-weight: 400;\"> 64% of customers<\/span><\/a>.<\/li>\n<\/ul>\n<p>So, without further ado, let us take a closer look at key customer engagement metrics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_The_Net_Promoter_Score_NPS\"><\/span><strong><span style=\"color: #993300;\">#1. The Net Promoter Score (NPS)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The net promoter score determines how likely a customer is to recommend your product or service to their friends and family.&nbsp;<\/span><span style=\"font-weight: 400;\">It is an approach to gauge customer loyalty in relation to your service and to understand how well your product or service is doing in terms of <a href=\"https:\/\/www.engagebay.com\/blog\/customer-engagement-strategies\/\">customer engagement<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A typical NPS consists of a survey of impactful questions such as asking a customer to rate their experience with a numerical value or an open-ended question such as \u201chow likely is it that you would recommend our brand to your friends and family\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the NPS scores are not satisfactory, prepare a follow-up question to understand why the customer is not satisfied. This would give you valuable insight into how to improve your service.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To analyze your NPS score to that of industry-standard use an <\/span><a href=\"https:\/\/surveysparrow.com\/learning-centre\/free-tools\/nps-benchmarks\/\"><span style=\"font-weight: 400;\">NPS benchmark calculator<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The usual scale factor is as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">0-6- Detractors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">7-8-Passives<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">9-10-Promoters<\/span><\/li>\n<\/ul>\n<p>Promoters are those set of clients who are most likely to recommend your product to others. Detractors are the ones with negative reactions and passives stand neutral.<\/p>\n<p><span style=\"font-weight: 400;\">Based on the survey response you can calculate the NPS percentage with this formula:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">NPS = Promoter% &#8211; Detractor%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a 70% promoter (Positive) score with a 20% detractor score (Negative) will result in an NPS of 50.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a sample NPS template to give you an idea:<\/span><\/p>\n<figure style=\"width: 1116px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/wpforms.com\/wp-content\/uploads\/2020\/04\/nps-simple-survey-form.png\" alt=\"nps survey simple form\" width=\"1116\" height=\"524\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/wpforms.com\/nps-survey\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"2_Customer_Satisfaction_Score_CSAT\"><\/span><span style=\"color: #993300;\"><strong>#2. Customer Satisfaction Score (CSAT)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Similar to NPS, a Customer satisfaction score is based on satisfaction with the experience they have with your brand. NPS measures loyalty.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The CSAT is a transactional metric and is based on a survey. A typical CSAT survey should consist of two or more questions based on how the product or service is received by the customer and a follow-up question to gain insight on how to better the product or service to match the client&#8217;s expectations.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the benefits of using CSAT is to measure customer satisfaction explicitly with a specific feature of a product or with interaction such as with a customer service agent.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple feedback form can help analyze customer satisfaction with a service promptly like the example below:<\/span><\/p>\n<figure style=\"width: 1174px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/Google%20Drive%20Integration\/19%20Excellent%20Customer%20Satisfaction%20Survey%20Examples%20%5B+%20Templates%5D-Sep-23-2021-05-47-56-43-AM.png?width=650&amp;name=19%20Excellent%20Customer%20Satisfaction%20Survey%20Examples%20%5B+%20Templates%5D-Sep-23-2021-05-47-56-43-AM.png\" alt=\"customer satisfaction survey example: amazon\" width=\"1174\" height=\"514\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/blog.hubspot.com\/service\/customer-satisfaction-survey-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/saas-marketing-metrics\/\">Read also: Read also: Multichannel Retailing: Everything You Need to Know<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Customer_Lifetime_Value_CLV\"><\/span><span style=\"color: #993300;\"><strong>#3. Customer Lifetime Value (CLV)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer lifetime value is a long-term assessment. CLV is calculated on the overall monetary contribution of a customer during their lifetime. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The longer a customer remains with you the higher the CLV, meaning the higher the money they will spend on you. Here is the formula that will help figure out your CLV when compared to lifetime assessment:<\/span><\/p>\n<figure style=\"width: 850px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/dialpad-cms.appspot.com\/cms\/transformed-images\/storage_googleapis_com\/dialpad-cms.appspot.com\/cms\/customer-lifetime-value-calculation-blog-size.webp\" alt=\"graphic showing formula for calculating customer lifetime value\" width=\"850\" height=\"378\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.dialpad.com\/blog\/customer-engagement-metrics\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While acquiring new customers is important, it is equally important (and cost-effective) to retain old, loyal ones. CLV is an important factor that comes into play in this matter. The higher the CLV the more the profit.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your goal should be to work on the CLV score and prioritize improving the experience for loyal customers.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-lifecycle-management-clm\/\">Read also: Customer Lifecycle Management (How to) Guide for Business Owners<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Churn_Rate_or_Attrition_Rate\"><\/span><span style=\"color: #993300;\"><strong>#4. Churn Rate or Attrition Rate<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The churn or attrition rate is the measure of customers lost during the company\u2019s lifetime. <\/span><span style=\"font-weight: 400;\">It is an important metric to understand why people are leaving your business and what is the best way to prevent them from leaving. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Churn is especially important for SaaS businesses and any company that runs on a subscription basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It goes without saying, the lower the churn rate, the better. A lower churn rate also amounts to more loyal customers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Here is the typical formula to calculate the churn rate<\/span>:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><strong>Churn Rate<\/strong> = The number of clients at the beginning of a period [minus] the number of clients at the end of the period [divided by] the number of clients at the beginning of a period [multiplied by] 100.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a graphical representation of a churn rate calculation:<\/span><\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/images\/resource-center\/SFC_Evergage-BlogRefresh_HowToCalculateCustomerChurn_Inline1.jpg\" alt=\"churn rate formula image -- salesforce\" width=\"800\" height=\"400\"><figcaption class=\"wp-caption-text\"><em>Source: Salesforce<\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/crm-strategy\/\">Read also: 6 Steps to Win at Your CRM Strategy<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5User_Activity_and_%E2%80%98Stickiness\"><\/span><span style=\"color: #993300;\"><strong>#5.User Activity and &#8216;Stickiness&#8217;<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are two different metrics, and both are important to measure. Let&#8217;s see what they mean.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"User_Activity\"><\/span><span style=\"color: #666699;\"><strong>User Activity<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">User activity determines how many users visit your business on a monthly or daily basis. They can be divided into two:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">DAU or daily active users<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">MAU or monthly active users<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">DAU and MAU are good ways to measure how customers engage with your service and how often they do so. These customer trends can provide insight into improving your business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good practice with user activity is to monitor why a new customer is seeking your business. By understanding this you will be able to promote your brand in a better way.&nbsp;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Stickiness\"><\/span><span style=\"color: #666699;\"><strong>Stickiness<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Have you ever liked a cafe so much that it is your go-to place? For the cafe, you are a \u201csticky\u201d customer and that is a great thing!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stickiness is a measure of customers&#8217; \u201cstick\u201d with your brand. The more loyal the customers the more likely they are to stick with your brand throughout their lifetime, indicating higher customer satisfaction.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stickiness is measured with the help of DAU and MAU mentioned in the above section with the following formula:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\"><strong>Stickiness<\/strong> = DAU divided by MAU<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this metric is a great way to measure customer satisfaction, it would be advisable to combine it with other metrics to get the best results.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/relationship-marketing\/\">Read also: Relationship Marketing Definition and 10 Proven Strategies for Customer Happiness<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Bounce_Rate\"><\/span><strong><span style=\"color: #993300;\">#6. Bounce Rate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bounce rate is a measure of the number of visitors on your website who exit viewing only one page, typically the landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bounce rate is inversely proportional to the success of a business. The lower the bounce rate the more successful your business would be. It is also an important indicator of how well a typical customer is engaging or not engaging with the site.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many reasons for a high bounce rate including bad website design\/ user interface, unappealing content, or just a general disinterest.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to maintain a low bounce rate, it is important to post high-quality content and focus on stellar customer experience rather than just promoting your business.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/customer-needs\/\">Read also: The Extraordinary Power of Customer Needs &amp; How to Solve Them<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Page_Visit_Frequency_and_Session_Time\"><\/span><span style=\"color: #993300;\"><strong>#7. Page Visit Frequency and Session Time<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Measuring visit frequency and average session time can be a little complex. Visit frequency measures the number of visits to your website. Now, you need to fix the ideal number before you proceed to measure. Some services may require a daily visit while some others might be more of a seasonal thing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ideal method to measure visit frequency is to quantify how many customers are visiting your page and how much time is present by an average customer on your page.&nbsp;<\/span><\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/dialpad-cms.appspot.com\/cms\/transformed-images\/storage_googleapis_com\/dialpad-cms.appspot.com\/cms\/session-metric-views.webp\" alt=\"chart showing website traffic for CDC in March 2020\" width=\"1600\" height=\"902\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/www.dialpad.com\/blog\/customer-engagement-metrics\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Session time is the measure of the time spent by customers engaging with your website or app. Google Analytics provides a good tool to measure which pages are the most visited and which pages customers spent the most time on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an effective insight that can help in perfecting your marketing campaign.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A shorter session time may not necessarily be a bad thing. This could mean a customer found what they are looking for quickly and thus proceeded to exit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, a long session time may not always be a good indicator. It could indicate the customer has been searching for what they came for and hasn&#8217;t found it.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/sales-page\/\">Read also:&nbsp;15 Great Sales Page Examples (And Why They Convert)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Conversion_Rate\"><\/span><span style=\"color: #993300;\"><strong>#8. Conversion Rate<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Conversion rate is based on the action a customer takes prompted by your marketing campaign. These could include but are not limited to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Downloading an e-book or white paper<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A signup<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clicking on Facebook ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscribing for a free product trial<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Conversion rates are quite simple to calculate:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><strong>Conversation Rate <\/strong>= Total number of conversions [divided by] the number of visitors [multiplied by] 100.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This metric is of significant value for a brand as it is a direct observation of how well your marketing campaign is doing and how well it is received by the audience.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/app-engagement-metrics\/\">Read also: 6 Handy App Engagement Metrics To Track Today<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Social_Media_Engagement\"><\/span><strong><span style=\"color: #993300;\">#9. Social Media Engagement<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is the main channel for customer interaction with a brand. A brand\u2019s value can be determined by the way customers react to its marketing efforts on social media.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each social media channel provides different metrics to analyze and use. This could range from likes to mentions to interaction on a post or a story( Instagram).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some tools such as Google Analytics, and Instagram\/Facebook insights can help provide valuable insight on customer engagement on each post. The insights (both positive and negative) gained from these metrics can be used to fine-tune your marketing efforts to better reach the audience.<\/span><\/p>\n<figure id=\"attachment_17388\" aria-describedby=\"caption-attachment-17388\" style=\"width: 817px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/EngageBay-social-2.png\"><img decoding=\"async\" class=\"size-full wp-image-17388\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/EngageBay-social-2.png\" alt=\"CRM automation with social media\" width=\"817\" height=\"698\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/EngageBay-social-2.png 817w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/EngageBay-social-2-300x256.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/EngageBay-social-2-768x656.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2021\/11\/EngageBay-social-2-595xh.png 595w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/a><figcaption id=\"caption-attachment-17388\" class=\"wp-caption-text\"><em>Social media integration in EngageBay<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Social media management tools also come in handy and having an in-house social media team to monitor and calibrate your marketing efforts would be the ideal scenario.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Customer_Acquisition_Cost_CAC\"><\/span><span style=\"color: #993300;\"><strong>#10. Customer Acquisition Cost (CAC)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Last but definitely not the last. Though not directly involved in customer engagement, customer acquisition cost is an important factor in determining a quantifiable measure of customer satisfaction and is an important metric to investors and companies.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CAC is the amount spent on acquiring customers such as the money spent on marketing efforts, operational costs, etc divided by the number of new customers acquired through these endeavors.&nbsp;<\/span><\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/site.paytabs.com\/wp-content\/uploads\/2017\/05\/cac.png\" alt=\"How to Calculate Customer Acquisition Cost And Minimize Expenses\" width=\"1600\" height=\"734\"><figcaption class=\"wp-caption-text\"><em><a href=\"https:\/\/popupsmart.com\/blog\/what-is-a-good-conversion-rate\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Say for instance a company spent $5,000 annually on marketing and acquired 5,000 new customers within a stipulated time frame, the CAC would be $1, which is nominal. If this seems too expensive, it is indicative of revamping your marketing efforts and reevaluating customer satisfaction.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/marketing-metrics\/\">Read also: 15 Marketing Metrics To Grow a Small Business<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Parting_Words\"><\/span><span style=\"color: #339966;\"><strong>Parting Words<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The client relationship is the most important bond that forms the core of a successful business.&nbsp; Loyal customers are not easy to gain and the relationship is built gradually with a lot of effort from the brand.&nbsp;<\/span><\/p>\n<p>Once you have reached a satisfactory level, it is important to measure customer engagement metrics to understand how well your brand is doing and how to improve your efforts. The metrics covered in this article can work wonders for a brand if combined and used appropriately.&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We hope this blog post is insightful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do let us know which metric proved to be the handiest \ud83d\ude01!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to know how <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> can help you build your success story? <\/span><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> with EngageBay to get a <\/span><a href=\"https:\/\/meetings.engagebay.com\/book-demo\"><span style=\"font-weight: 400;\">free demo<\/span><\/a>.<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Strengthen your customer relationships with our top management strategies \u2013 <a href=\"https:\/\/www.engagebay.com\/blog\/customer-management-strategies\/\" data-wpel-link=\"internal\">explore our comprehensive guide now<\/a>! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f31f.svg\" alt=\"\ud83c\udf1f\"><\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The brand-customer relationship is one of the most important aspects for any business. It is more than just about the [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":29309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3445],"tags":[7331,6197,323,83,7332,3890,181,3880],"class_list":["post-28205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service","tag-churn","tag-churn-rate","tag-crm-metrics","tag-customer-engagement","tag-customer-engagement-metrics","tag-customer-satisfaction","tag-customer-service","tag-customer-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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