{"id":28305,"date":"2023-09-14T10:41:43","date_gmt":"2023-09-14T10:41:43","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=28305"},"modified":"2026-05-28T06:54:55","modified_gmt":"2026-05-28T06:54:55","slug":"pardot-pricing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/pardot-pricing\/","title":{"rendered":"Pardot Pricing, Features, Reviews, and Affordable Alternatives"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How much would you spend on <\/span><span style=\"font-weight: 400;\">marketing automation software<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<pre><span style=\"font-weight: 400;\"><strong>1. Pardot pricing:<\/strong> Basic plan costs $1,250<\/span>\r\n<span style=\"font-weight: 400;\"><strong>2. HubSpot pricing:<\/strong> Marketing Hub starts at $45<\/span>\r\n<span style=\"font-weight: 400;\"><strong>3. EngageBay pricing:<\/strong> Marketing platform as low as $12.99<\/span>\r\n<span style=\"font-weight: 400;\"><strong>4. SharpSpring pricing:<\/strong> Costs $499<\/span><\/pre>\n<p><span style=\"font-weight: 400;\">These are monthly prices and without a doubt, Pardot by Salesforce is one of the most expensive options in the industry. Is it worth it? Are there better alternatives? Does the price justify its features?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This review post explains what you stand to gain with Pardot and also helps you decide if it&#8217;s the right platform that fits your budget and marketing goals.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><span style=\"font-size: 16px;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/pardot-pricing\/#Pardot_Overview\" >Pardot Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/pardot-pricing\/#Pardot_Features\" >Pardot Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/pardot-pricing\/#Pardot_Pricing\" >Pardot Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/pardot-pricing\/#Salesforce_Pardot_Add-ons\" >Salesforce Pardot Add-ons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/pardot-pricing\/#Salesforce_Pardot_Pros_and_Cons\" >Salesforce Pardot Pros and Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/pardot-pricing\/#3_Affordable_Pardot_Alternatives_With_Better_ROI\" >3 Affordable Pardot Alternatives With Better ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/pardot-pricing\/#Wrapping_Up_Whats_the_Most_Suitable_Marketing_Automation_Platform\" >Wrapping Up: What\u2019s the Most Suitable Marketing Automation Platform?<\/a><\/li><\/ul><\/nav><\/div>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pardot_Overview\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Pardot Overview<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/marketing-automation\/\"><span style=\"font-weight: 400;\"><strong>Pardot<\/strong><\/span><\/a><strong> is a B2B marketing automation software by Salesforce that enables marketing and sales teams to automate lead generation, email marketing, multi-channel marketing, and email campaigns.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In July 2013<\/span><span style=\"font-weight: 400;\">, Salesforce acquired Pardot from ExactTarget and <\/span><a href=\"https:\/\/www.salesforceben.com\/the-drip\/pardot-renamed-marketing-cloud-account-engagement\/\"><span style=\"font-weight: 400;\">in April 2022<\/span><\/a><span style=\"font-weight: 400;\">, it changed the name to Marketing Cloud Account Engagement.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image11-1.png\"><img decoding=\"async\" class=\"wp-image-28317 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image11-1.png\" alt=\"Salesforce pardot\" width=\"521\" height=\"230\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image11-1.png 700w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image11-1-300x132.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image11-1-595xh.png 595w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Salesforce Pardot<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce Pardot is an expensive tool and may not be a great fit for small-scale businesses with a low budget; however, it can be suitable for B2B enterprises and medium-sized businesses.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Salesforce being the central hub, Pardot acts as an add-on to the platform and uses the data from its CRM to understand how your prospects interact with your website, social media platforms, and other digital marketing assets.<\/span><\/p>\n<p>A similar kind of data synchronization is often seen when teams rely on a netsuite salesforce connector to keep information aligned across platforms.<\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re a Salesforce customer, you may likely have a better experience. Nonetheless, you can still sync your Pardot account with your preferred CRM tool while maximizing its benefits.<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pardot_Features\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Pardot Features<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With an expensive tool like Pardot, you would naturally expect all marketing automation features at your disposal. But Pardot doesn&#8217;t offer everything, and like several other platforms, it may lack certain features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, that doesn&#8217;t make it any less. These features make Pardot unique and help you generate meaningful prospects through targeted campaigns, build a solid <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-stages\/\">sales pipeline<\/a> by generating more leads, and close deals by sending personalized emails.<\/span><\/p>\n<figure id=\"attachment_28318\" aria-describedby=\"caption-attachment-28318\" style=\"width: 597px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-1.png\"><img decoding=\"async\" class=\"wp-image-28318 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-1.png\" alt=\"Pardot features\" width=\"597\" height=\"399\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-1.png 784w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-1-300x201.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-1-768x513.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-1-595xh.png 595w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><figcaption id=\"caption-attachment-28318\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.salesforce.com\/editions-pricing\/marketing-cloud\/account-engagement\/?d=cta-body-promo-697\">Pardot features<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here are a few features of Salesforce Pardot.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>1. Marketing analytics and attribution<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pardot&#8217;s analytics helps you understand the effectiveness of your marketing efforts by providing metrics to analyze your conversions, interactions, and <a href=\"https:\/\/www.engagebay.com\/blog\/content-marketing-tips\/\">content marketing strategy<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By building custom dashboards, you can understand how your prospects move through the various stages in the buyer&#8217;s journey and the touch points that lead to conversions.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>2. Landing pages and forms<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pardot&#8217;s landing page builder comes with different template styles as a go-to solution for a quick setup. You can also build your template to suit your style and brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, the form builder offers several fields for visitors to input information, helping you customize conversion needs for a variety of leads.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>3. Lead management<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With Pardot lead management tools, you can convert your leads into loyal customers. <a href=\"https:\/\/www.engagebay.com\/blog\/lead-nurturing-campaigns\/\">Lead nurturing<\/a>, scoring, and grading help you assess the quality and behavior of your leads, and help you know the right content to promote at any phase in the journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With segmentation and proper data management, you can assign leads to different levels in the personas you&#8217;ve set. By integrating it with your customer relationship management (CRM) suite, you can track their overall activity.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>4. Email marketing<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pardot&#8217;s email automation feature helps you design and generate personalized emails for your lead generation and nurturing campaigns. Extra features like A\/B testing and onboarding email sequences will help you detect the <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-marketing-software\/\">best email marketing<\/a> strategy for attracting new leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Features for tracking deliverability, open, bounce, and click-through rates show how your customers interact and engage with your products. Moreover, you can preview your emails and, as well, create custom lists to help you segment your audience.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>5. Personalization<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pardot uses the data from your CRM and lead scoring to generate personalized, AI-driven, and optimized messages. It tracks and gathers tons of information from various sources to deliver targeted messages and auto-replies to <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">boost your customer experience<\/a> as they move down the funnel.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/zendesk-competitors\/\">Read also: 10 Competitors That Give Zendesk A Run For Its Money<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pardot_Pricing\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">Pardot Pricing<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_28312\" aria-describedby=\"caption-attachment-28312\" style=\"width: 593px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-1.png\"><img decoding=\"async\" class=\"wp-image-28312 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-1.png\" alt=\"Pardot pricing\" width=\"593\" height=\"417\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-1.png 787w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-1-300x211.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-1-768x540.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-1-595xh.png 595w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/a><figcaption id=\"caption-attachment-28312\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.salesforce.com\/ca\/editions-pricing\/marketing-cloud\/account-engagement\/\">Pardot pricing<\/a><\/em><\/figcaption><\/figure>\n<p><strong>Pardot pricing starts at $1,250 per month (Growth plan) and can go all the way up to $15,000 per month (Premium plan). This makes it among the costliest marketing automation software on the market, suited more for large enterprises than small companies.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Broadly, Salesforce Pardot has four major pricing plans:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Salesforce Pardot Growth<\/strong> \u2014 $1,250 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Salesforce Pardot Plus<\/strong> \u2014 $2,500 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Salesforce Pardot Advanced<\/strong> \u2014 $4,000 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong> Salesforce Pardot Premium<\/strong> \u2014 $15,000 per month<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">There are no free plans, and each plan supports up to 10,000 contacts. The premium plan, however, supports 75,000 contacts. All plans are billed annually, so here&#8217;s what you would pay for each plan:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Salesforce Pardot Growth<\/strong> \u2014 $15,000 per year<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Salesforce Pardot Plus<\/strong> \u2014 $30,000 per year<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Salesforce Pardot Advanced<\/strong> \u2014 $48,000 per year<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Salesforce Pardot Premium<\/strong> \u2014 $180,000 per year<\/span><\/li>\n<\/ol>\n<div class=\"mceTemp\">&nbsp;<\/div>\n<p><span style=\"font-weight: 400;\">All tiers have support and success plans to help you understand how the platform works and, as well, fix issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These include a two-day response time, a customer support community, interactive webinars, events, and guided journeys. Increased support like expert coaching sessions, 24\/7 support, and many more may attract additional fees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an overview of what you stand to get from all four plans.<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>1. Salesforce Pardot Growth plan<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the lowest plan, starting at $1,250 per month ($15,000 per year) for 10,000 contacts. It has some basic features such as,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Email Marketing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multivariate Landing Page Testing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracked Social Posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email A\/B Testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Merge Fields&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement Programs&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Nurturing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prospect Tracking&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Deduplication<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Scoring and Grading&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ROI Reporting&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email Rendering, and Preview Analysis<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Fields<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Forum<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live Best Practice Calls and Office Hours&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">bit.ly Pro Connector<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eventbrite Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Native CRM Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Olark Chat Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Webinar Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Account Engagement Setup Assistant&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fully Customizable URLs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some other features of the growth plan have certain limitations. They include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Forms \u2014 50<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing Pages \u2014 50<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automation Rules \u2014 50<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competitor Monitoring \u2014 10<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Keyword Monitoring \u2014 100<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement History Dashboards \u2014 5&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">File Hosting \u2014 100 MB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">API Access \u2014 Calls per day \u2014 25,000&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SSL Vanity Domains Per Account \u2014 3<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other features of this plan come with additional fees. They include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced Dynamic Content \u2014 $400 per month&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced Email Analytics \u2014 $400 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Premier Plus \u2014 $*<\/span><\/li>\n<\/ul>\n<p><em>* &#8211; custom pricing<\/em><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">2. Salesforce Pardot Plus plan<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Following the Growth plan is the Plus plan, which is priced at $2,500 per month ($30,000 per year) for 10,000 contacts. In addition to its features, it also has all Growth plan features. They are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Email Marketing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Forms&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Landing Pages&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multivariate Landing Page Testing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracked Social Posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email A\/B Testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Merge Fields&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement Programs&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Nurturing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced Dynamic Content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prospect Tracking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Deduplication<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Scoring and Grading&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multiple Scoring Categories<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ROI Reporting&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced Email Analytics, Email Rendering, and Preview Analysis&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multitouch Attribution Models&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Fields&nbsp;&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Forum<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live Best Practice Calls and Office Hours&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">bit.ly Pro Connector<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">EventBrite Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Native CRM Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Olark Chat Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Webinar Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google AdWords Integration&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Account Engagement Setup Assistant&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fully Customizable URLs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some Plus plan features also have limits, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automation Rules \u2014 100<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">External Activity Active Extensions \u2014 10<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">External Activity API \u2014 50,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competitor Monitoring \u2014 25<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Keyword Monitoring \u2014 250<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement History Dashboards \u2014 10<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">File Hosting \u2014 500 MB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">API Access \u2014 Calls per day \u2014 50,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Licenses B2B Marketing Analytics \u2014 5<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SSL Vanity Domains Per Account \u2014 10<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other features may come with additional fees:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dedicated IP Address \u2014 $500 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom User Roles and Permissions \u2014 $500 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B2B Marketing Analytics Plus \u2014 $*<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Developer Sandbox for Account Engagement \u2014 $*<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Premier Plus \u2014 $*<\/span><\/li>\n<\/ul>\n<p><em>* &#8211; custom pricing<\/em><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>3. Salesforce Pardot Advanced plan<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the third plan, priced at $4,000 per month ($48,000 per year) for 10,000 contacts. It includes all Growth and Plus plan features.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Email Marketing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Forms&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Landing Pages&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multivariate Landing Page Testing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracked Social Posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email A\/B Testing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Merge Fields&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement Programs&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Nurturing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced Dynamic Content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prospect Tracking&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Deduplication<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Scoring and Grading&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multiple Scoring Categories&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ROI Reporting&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced Email Analytics, Email Rendering, and Preview Analysis&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multi-Touch Attribution Models<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Account Identification&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Score&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Behaviour Scoring&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send Time Optimization&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaign Insights<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Fields<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Object Integration&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Forum<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live Best Practice Calls and Office Hours&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom User Roles and Permissions&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">bit.ly Pro Connector<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">EventBrite Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Native CRM Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Olark Chat Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Webinar Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google AdWords Integration&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Account Engagement Setup Assistant&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fully Customizable URLs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dedicated IP Address&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The advanced plan has other features but with extended limits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automation Rules \u2014 150<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">External Activity Active Extensions \u2014 20<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">External Activity API \u2014 100,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competitor Monitoring \u2014 100<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Keyword Monitoring \u2014 1,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement History Dashboards \u2014 20<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10 GB File Hosting \u2014 10 GB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">API Access \u2014 Calls per day \u2014 100,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SSL Vanity Domains Per Account \u2014 20<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LIcenses B2B Marketing Analytics \u2014 5<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business Units \u2014 2<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Developer Sandbox for Account Engagement \u2014 2<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additional features may come with increased fees:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B2B Marketing Analytics Plus \u2014 $*<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Premier Plus \u2014 $*<\/span><\/li>\n<\/ul>\n<p><em>* &#8211; custom pricing<\/em><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><img decoding=\"async\" class=\"aligncenter wp-image-66157 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png\" alt=\"Banner promoting over 1,000 free HTML email templates from EngageBay. Customize and send beautiful, easy-to-use email templates for impactful marketing campaigns. Try for free.\" width=\"770\" height=\"206\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1.png 770w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-300x80.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2024\/08\/Final-Email-Blog-CTA-770x206-1-768x205.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>4. Salesforce Pardot Premium plan<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is an enterprise plan, priced at $15,000 per month ($180,000 per year) for 75,000 contacts. It includes all features from Growth, Plus, and Advanced plans. They are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Email Marketing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Forms&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited Landing Pages&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multivariate Landing Page Testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracked Social Posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email A\/B Testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Merge Fields&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement Programs&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Nurturing&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced Dynamic Content&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prospect Tracking&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Deduplication<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Scoring and Grading&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multiple Scoring Categories&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ROI Reporting&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced Email Analytics, Email Rendering, and Preview Analysis&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multi-Touch Attribution Models<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Account Identification<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead Score&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Behavior Scoring&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Send Time Optimization&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaign Insights&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage your data.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Fields<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom Object Integration&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Forum<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live Best Practice Calls and Office Hours&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User Management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom User Roles and Permissions&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">bit.ly Pro Connector<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">EventBrite Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Native CRM Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Olark Chat Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Webinar Integration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google AdWords Integration&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Account Engagement Setup Assistant&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fully Customizable URLs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dedicated IP Address&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Premier Plus<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other capped features include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automation Rules \u2014 150<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">External Activity Active Extensions \u2014 30<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">External Activity API \u2014 100,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competitor Monitoring \u2014 100<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO Keyword Monitoring \u2014 1,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement History Dashboards \u2014 20<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">File Hosting \u201410 GB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">API Access \u2014 Calls per day \u2014 100,000<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SSL Vanity Domains Per Account \u2014 20<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B2B Marketing Analytics licenses \u2014 5<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B2B Marketing Analytics Plus licenses \u2014 5<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business Units \u2014 5<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Developer Sandbox for Account Engagement \u2014 5<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-pardot\/\">Read also: What is Pardot? An In-depth Guide for Beginners<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Salesforce_Pardot_Add-ons\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">Salesforce Pardot Add-ons<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to the 4 major plans, Pardot allows 3 major add-ons to help facilitate your lead campaign and nurturing process. Like the other plans, they are also billed annually.<\/span><\/p>\n<figure id=\"attachment_28310\" aria-describedby=\"caption-attachment-28310\" style=\"width: 648px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-1.png\"><img decoding=\"async\" class=\"wp-image-28310 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-1.png\" alt=\"Pardot extend Add-ons\" width=\"648\" height=\"358\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-1.png 983w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-1-300x166.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-1-768x424.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-1-595xh.png 595w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/a><figcaption id=\"caption-attachment-28310\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.salesforce.com\/editions-pricing\/marketing-cloud\/account-engagement\/?d=cta-body-promo-697\">Pardot extend<\/a><\/em><\/figcaption><\/figure>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>1. B2B Marketing Analytics Plus<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This feature gives you AI-driven insights into your marketing data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cost<\/strong>: $3,000 per month ($36,000 per month)<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>2. Salesforce Engage<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This can help your sales team communicate often and effectively with clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cost: $50 per month ($600 per year)<\/span><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>3. Additional Contacts<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve exhausted your contacts, you can purchase additional 10,000 contacts to extend the limit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Cost<\/strong>: $100 per month ($1,200 per year)<\/span><\/p>\n<hr>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><b>Enhance Your Email Marketing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to make your emails more impactful? Check out our beautiful, easy-to-customize <\/span><a href=\"https:\/\/www.engagebay.com\/email-templates\/\"><span style=\"font-weight: 400;\">HTML email templates<\/span><\/a><span style=\"font-weight: 400;\">. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/email-templates\/\">Browse the Template Library<\/a><\/span>&nbsp;<\/p>\n<hr>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Salesforce_Pardot_Pros_and_Cons\"><\/span><strong><span style=\"color: #339966;\" data-darkreader-inline-color=\"\">Salesforce Pardot Pros and Cons<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s take a look an honest look at Salesforce Pardot Pros and Cons.<\/p>\n<h3><strong><span style=\"color: #993300;\" data-darkreader-inline-color=\"\">Pros<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Pardot comes with a few perks that help you generate personalized leads at scale and nurture them to become loyal customers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great options for enhanced data visualization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Excellent lead management tools<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy contact filtering and segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Good CRM integrations with Salesforce and other CRMs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improved automation features for personalizing your customers&#8217; journey<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great customer support<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Cons<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With all the excellent features and capabilities, Pardot still has its drawbacks.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No free plan<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It&#8217;s way too expensive, compared to other platforms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It doesn&#8217;t have too many integrations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B testing is only available to pro users<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has limited content management and marketing options<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited tools for team organization and coordination<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check a few <\/span><a href=\"https:\/\/www.g2.com\/products\/salesforce-account-engagement-formerly-pardot\/reviews#reviews\"><span style=\"font-weight: 400;\">G2 reviews<\/span><\/a><span style=\"font-weight: 400;\"> from Pardot users:<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-28311 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-2-e1663165077325.png\" alt=\"Pardot review\" width=\"609\" height=\"404\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-2-e1663165077325.png 891w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-2-e1663165077325-300x199.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-2-e1663165077325-768x510.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-2-e1663165077325-595xh.png 595w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-28308 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-1.png\" alt=\"Pardot review\" width=\"611\" height=\"387\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-1.png 881w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-1-300x190.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-1-768x486.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-1-595xh.png 595w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-2.png\"><img decoding=\"async\" class=\"aligncenter wp-image-28316 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-2.png\" alt=\"Pardot review\" width=\"611\" height=\"371\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-2.png 873w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-2-300x182.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-2-768x465.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-2-595xh.png 595w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/a><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/engagebay-alternatives\/\">Read also: The Top 8 EngageBay Alternatives of 2022 [Features, Pricing, Reviews]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Affordable_Pardot_Alternatives_With_Better_ROI\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>3 Affordable Pardot Alternatives With Better ROI<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although Pardot by Salesforce comes with great automation capabilities, it is expensive and may not be a great fit for marketers on a low budget. Fortunately, other <a href=\"https:\/\/www.engagebay.com\/blog\/best-marketing-automation-tools\/\">marketing automation platforms<\/a> can offer similar results at affordable plans.&nbsp;<\/span><\/p>\n<pre><span style=\"font-weight: 400;\"><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Top 3 affordable Pardot alternatives:<\/strong><\/span>\r\n\r\n1. HubSpot<\/span>\r\n<span style=\"font-weight: 400;\">2. EngageBay<\/span>\r\n<span style=\"font-weight: 400;\">3. SharpSpring<\/span><\/pre>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>1. <a style=\"color: #993300;\" href=\"https:\/\/www.hubspot.com\/products\/marketing?__hstc=4690156.eb9ef06d66f5ed4a131ecb88bf39b083.1662366881921.1662366881921.1662366881921.1&amp;__hssc=4690156.1.1662366881931&amp;__hsfp=706939603\" data-darkreader-inline-color=\"\">HubSpot<\/a><\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">HubSpot marketing platform helps you attract the right audience, convert them into loyal customers, and scale up your inbound marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its all-in-one CRM helps you keep all your data in one place to avoid juggling multiple points and, as well, helps you connect with your customers using personalized and targeted messages.<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Features<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">HubSpot marketing hub is packed with numerous excellent features that make it stand out from the crowd. Just like Pardot, its capabilities automate your marketing efforts to help you scale up faster. Here are the major features:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dynamic content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad tracking and management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Form and landing page builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live chat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing Analytics<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Pricing<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">HubSpot beats Pardot with its affordable pricing plans. Also, it has a free plan packed with great features to help you test the platform \u2014 something Pardot lacks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you plan to upgrade your account, you can check out the most suitable plan for your business needs.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HubSpot <strong>Free<\/strong> \u2014 $0 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HubSpot <strong>Starter<\/strong> \u2014 $45 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HubSpot <strong>Professional<\/strong> \u2014 $800 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HubSpot <strong>Enterprise<\/strong> \u2014 $3,600 per month<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_28313\" aria-describedby=\"caption-attachment-28313\" style=\"width: 647px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-1.png\"><img decoding=\"async\" class=\"wp-image-28313 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-1.png\" alt=\"HubSpot pricing\" width=\"647\" height=\"284\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-1.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-1-300x132.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-1-1024x450.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-1-768x337.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-1-595xh.png 595w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/a><figcaption id=\"caption-attachment-28313\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.hubspot.com\/products\/marketing?__hstc=4690156.eb9ef06d66f5ed4a131ecb88bf39b083.1662366881921.1662366881921.1662366881921.1&amp;__hssc=4690156.1.1662366881931&amp;__hsfp=706939603\">HubSpot pricing<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/hubspot-pricing\/\">Read also: HubSpot Pricing and Comparison with Affordable Alternatives<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>2. <a style=\"color: #993300;\" href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation?utm_source=google&amp;utm_campaign=engagebay&amp;utm_medium=ad&amp;utm_content=engagebay&amp;utm_term=engagebay%20crm&amp;gclid=CjwKCAjwvNaYBhA3EiwACgndguDJdkkEgj60uKoyPm_PVtqafLfcAjNfqM93si9h_qORoGAsgrrAihoCvb0QAvD_BwE\" data-darkreader-inline-color=\"\">EngageBay<\/a><\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> is an all-in-one marketing and sales automation platform that helps you understand how your customers interact and engage with your digital assets, and how to convert them to loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its affordable pricing plans make it a perfect fit for small and medium-sized businesses without any reduction in its capabilities.<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Features<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Although Pardot is packed with numerous features, EngageBay also comes with great perks that can enhance your <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\">marketing strategies<\/a>, even on a low budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out a few features that make EngageBay a great fit for you<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Forms and landing page builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live chat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Team management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web analytics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom reporting<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Pricing<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">EngageBay is one of the most affordable <a href=\"https:\/\/www.engagebay.com\/marketing\/marketing-automation\">marketing automation software<\/a> with flexible plans, making it a suitable option for both large and small marketing teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike Pardot, it has a free plan that allows you to understand how the platform works before making further upgrades.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>EngageBay Free<\/strong> \u2014 $0 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>EngageBay Basic<\/strong> \u2014 $12.99 per month*<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>EngageBay Growth<\/strong> \u2014 $34.99 per month*<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>EngageBay Pro<\/strong> \u2014 $69.99 per month*<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*<\/span><i><span style=\"font-weight: 400;\">The prices are monthly. EngageBay offers a 10% discount for annual contracts and 20% discount for biennial contracts.<\/span><\/i><\/p>\n<figure id=\"attachment_28314\" aria-describedby=\"caption-attachment-28314\" style=\"width: 662px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8.png\"><img decoding=\"async\" class=\"wp-image-28314 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8.png\" alt=\"EngageBay pricing\" width=\"662\" height=\"318\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8.png 1366w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-300x144.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-1024x493.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-768x369.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-595xh.png 595w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/a><figcaption id=\"caption-attachment-28314\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.engagebay.com\/pricing\/marketing\">EngageBay pricing<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/is-salesforce-a-crm\/\">Read also: Is Salesforce a CRM? A Simple, In-Depth Guide<\/a><\/p>\n<h3><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>3. <a style=\"color: #993300;\" href=\"https:\/\/sharpspring.com\/features\/\" data-darkreader-inline-color=\"\">SharpSpring<\/a><\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SharpSpring&#8217;s marketing automation platform helps you carry out automated campaigns that respond to user behavior and, as well, start conversations that lead to conversions using personalized messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the data in your CRM, you can assign leads to the different buyer personas you&#8217;ve set to help you automate your segmentation and send targeted messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s an amazing alternative to Pardot because of its numerous integrations and affordable pricing plans.<\/span><\/p>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Features<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The excellent automation features in SharpSpring make it a preferable option. Although Pardot by Salesforce may possess similar features it comes at an extra cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These features include<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dynamic content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Forms and landing page builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visual workflow builder<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buyer personas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom analytics and dashboard<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\" data-darkreader-inline-color=\"\"><strong>Pricing<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pardot by Salesforce is one of the most expensive marketing automation platforms; however, SharpSpring presents itself as an affordable alternative as it gives you excellent features at a reduced price. Although there are no free plans, it&#8217;s still worth the trial.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1,000 contacts \u2014 $449 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10,000 contacts \u2014 $999 per month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">20,000 contacts \u2014 $1,449 per month<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SharpSpring also has customized prices for agencies and enterprises.<\/span><\/p>\n<figure id=\"attachment_28309\" aria-describedby=\"caption-attachment-28309\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image3-1.png\"><img decoding=\"async\" class=\"wp-image-28309 \" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image3-1.png\" alt=\"Sharpspring pricing\" width=\"660\" height=\"321\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image3-1.png 973w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image3-1-300x146.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image3-1-768x373.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image3-1-595xh.png 595w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><figcaption id=\"caption-attachment-28309\" class=\"wp-caption-text\"><em><a href=\"https:\/\/sharpspring.com\/pricing\/\">Sharpspring pricing<\/a><\/em><\/figcaption><\/figure>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" data-darkreader-inline-bgcolor=\"\" data-darkreader-inline-color=\"\" href=\"https:\/\/www.engagebay.com\/blog\/sharpspring-alternatives\/\">Read also: 6 Affordable SharpSpring Alternatives (Features, Pricing)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up_Whats_the_Most_Suitable_Marketing_Automation_Platform\"><\/span><span style=\"color: #339966;\" data-darkreader-inline-color=\"\"><strong>Wrapping Up: What\u2019s the Most Suitable Marketing Automation Platform?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There&#8217;s no one-size-fits-all approach to this, as there are different strokes for different folks. While Pardot may be a great fit for larger organizations, other platforms counter some of its features at a reduced price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, your choice largely depends on your budget and business goals, and as usual, all platforms still have their great perks and limitations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>SharpSpring<\/strong> is a great fit for agencies, and it&#8217;s packed with loads of amazing features: however, it doesn&#8217;t have a free plan and may be quite expensive for smaller businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HubSpot<\/strong>, being the go-to platform for inbound marketing, provides excellent automation features, alongside its CRM to help you scale up your marketing efforts. It&#8217;s a great fit for larger organizations as it may be a little bit pricey as you scale up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>EngageBay<\/strong>, being an all-in-one sales and marketing automation software, is the perfect fit for smaller businesses looking to maximize their marketing efforts. Its affordable and flexible plans come with great automation features.<\/span><\/p>\n<p><strong>In terms of pricing and number of contacts, here&#8217;s the ultimate comparison:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Salesforce Pardot Premium<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>HubSpot Starter<\/strong><\/span><\/td>\n<td style=\"text-align: center; background-color: #e4cdf8;\" data-darkreader-inline-bgcolor=\"\"><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>EngageBay Pro<\/strong><\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"color: #993300;\" data-darkreader-inline-color=\"\"><strong>Sharpspring<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">75,000 contacts<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">75,000 contacts<\/span><\/td>\n<td style=\"text-align: center; background-color: #e4cdf8;\" data-darkreader-inline-bgcolor=\"\"><span style=\"font-weight: 400;\">30,000 contacts<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">20,000 contacts<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">$15,000\/month<\/td>\n<td style=\"text-align: center;\">$3,040\/month<\/td>\n<td style=\"text-align: center; background-color: #e4cdf8;\" data-darkreader-inline-bgcolor=\"\"><strong>$99.99\/mo<\/strong><\/td>\n<td style=\"text-align: center;\"><span style=\"text-align: center;\">$1,449\/mo<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/app.engagebay.com\/signup\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> for a free plan (yes, without a trial deadline) or request a demo to test the platform and maximize its excellent perks. As you <\/span><a href=\"https:\/\/www.engagebay.com\/pricing\/marketing\"><span style=\"font-weight: 400;\">upgrade<\/span><\/a><span style=\"font-weight: 400;\"> to higher plans, you open up more features to enhance your marketing efforts. Plus, don&#8217;t forget to check out our library of 1,000+ <a href=\"https:\/\/www.engagebay.com\/email-templates\/\" target=\"_blank\" rel=\"noopener\">free email templates<\/a>&nbsp;to kickstart your email campaigns!<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How much would you spend on marketing automation software? 1. Pardot pricing: Basic plan costs $1,250 2. HubSpot pricing: Marketing [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":28749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[333],"tags":[7265,7268,7266,7267],"class_list":["post-28305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alternatives","tag-pardot","tag-pardot-alternatives","tag-pardot-pricing","tag-pardot-pros-and-cons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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