{"id":28395,"date":"2022-09-23T13:46:17","date_gmt":"2022-09-23T13:46:17","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=28395"},"modified":"2026-04-16T14:34:28","modified_gmt":"2026-04-16T14:34:28","slug":"what-is-splash-page","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/","title":{"rendered":"What is a Splash Page? &#8212; The Ultimate Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A splash page, not the <\/span>landing page<span style=\"font-weight: 400;\">, is the first thing that pops up when a customer visits your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The splash page is the first virtual handshake to a potential customer, and as good business etiquette, a <\/span><i><span style=\"font-weight: 400;\">firm first handshak<\/span><\/i><span style=\"font-weight: 400;\">e leaves an endearing impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have prepared this blog post to help you create a splash (page) for your brand.<\/span><\/p>\n<p><strong>Here is a sneak peek:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What is a splash page?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What is not a splash page?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Elements of a splash page<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to get started with your first splash page<\/span><\/li>\n<li>5 exemplary splash page examples<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get started!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#What_Is_a_Splash_Page\" >What Is a Splash Page?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#i\" >Why do you need a splash page?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#What_is_not_a_splash_page\" >What is not a splash page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#Breakdown_Elements_of_a_Splash_Page\" >Breakdown: Elements of a Splash Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#1_Visuals_are_the_main_players\" >#1. Visuals are the main players<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#2_Sharp_copy_attracts_visitors\" >#2. Sharp copy attracts visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#3_Lights_camera_call-to-action\" >#3. Lights, camera, call-to-action!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#How_To_Get_Started_With_Your_First_Splash_Page\" >How To Get Started With Your First Splash Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#5_Exemplary_Splash_Page_Models_To_Inspire_You\" >5 Exemplary Splash Page Models To Inspire You<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#1_Age-restriction_splash_page_by_Budweiser\" >#1. Age-restriction splash page by Budweiser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#2_Creative_description_by_HootSuite\" >#2. Creative description by HootSuite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#3_A_%E2%80%98visiting_card_splash_page_by_Schmoll_Creative\" >#3. A &#8216;visiting card&#8217; splash page by Schmoll Creative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#4_Pool_Suites_ingenious_splash_page\" >#4. Pool Suite&#8217;s ingenious splash page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#5_Promoting_an_event_%E2%80%94_Resident_Evil\" >#5. Promoting an event &#8212; Resident Evil<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/#Winding_Up\" >Winding Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Splash_Page\"><\/span><span style=\"color: #339966;\"><b>What Is a Splash Page?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A splash page is a web page that appears before the main content of a website. It often includes an advertisement or message, and sometimes an image or video. Splash pages are typically used to generate traffic for the main content of a site, such as a blog post or product page.<\/p>\n<p><span style=\"font-weight: 400;\">A splash page typically consists of first-hand information displayed as a note about the company, such as product promotions, services (like a subscription), or discount announcements, and has an exit link.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"i\"><\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-2.png\"><img decoding=\"async\" width=\"908\" height=\"495\" class=\"wp-image-28405 size-full aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-2.png\" alt=\"&quot;\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-2.png 908w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-2-300x164.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-2-768x419.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-2-595xh.png 595w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/a><span style=\"color: #993300;\"><b>Why do you need a splash page?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While splash pages can be used for different intents, there are specific purposes for which they are used to deliver the message better:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collection of client information, including contact details, country, age, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotional material such as a new product launch or discount sales announcement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links leading to a different page or a website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disclaimer or warning before you enter the main website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creative announcements about the main webpage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brief information about a service such as membership or subscription.<\/span><\/li>\n<\/ul>\n<p><strong>A splash page is essentially a teaser before the main picture.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">For some brands, a splash page may be the first look and feel for the company&#8217;s service, while for others, it could be a small part of the bigger picture.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Splash pages are not entirely a necessary addition as, for some brands, they might act as a hurdle to reaching the main page.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s be honest &#8212; nobody likes unnecessary pesky, pop-up windows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A splash page has to be created with an intended purpose.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/\">Read also:&nbsp;12 Great Landing Page Optimization Practices &#8212; The Ultimate Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_not_a_splash_page\"><\/span><strong><span style=\"color: #993300;\">What is not a splash page?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the section &#8220;what is a splash page,&#8221; we explained what it is in detail. We&#8217;ll now look at this from another angle.&nbsp;<\/p>\n<p><strong>A splash page is not a landing page or the home page<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Though the definitions might sound similar, they have different objectives.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\"><span style=\"font-weight: 400;\">Landing pages<\/span><\/a><span style=\"font-weight: 400;\"> are designed for marketing or promoting your company. They are specifically designed to boost lead conversions and show what the business does (could be called the digital &#8220;window displays&#8221;).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A splash page is more like a visiting card &#8212; offering a subtle glimpse into the business itself. They are a window to convey (or gather) finite information before a customer enters your portal. They also drive the user to a specific CTA (Call to Action).<\/span><\/p>\n<p><strong>Think of the splash page as a receptionist greeting you at the entryway of a superstore and the landing page as the expert marketer who leads you to where you need to be.&nbsp;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A splash page cannot and should not be used as a page where all information is provided before entering the site. This defeats the whole purpose.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/squeeze-pages\/\">Read also: Demystifying Squeeze Pages: 8 Best Practices to Generate Maximum Leads<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Breakdown_Elements_of_a_Splash_Page\"><\/span><span style=\"color: #339966;\"><strong>Breakdown: Elements of a Splash Page<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First things first.<\/span><\/p>\n<p><strong>To create a great splash page, there are certain elements you need to get right:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High-quality, eye-catching graphics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A short but descriptive headliner and copy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A clear, crisp call-to-action<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These three elements form the core of a splash page design and must be fabricated well to serve the purpose.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let us dive into the deets.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Visuals_are_the_main_players\"><\/span><span style=\"color: #993300;\"><b>#1.<\/b><b> Visuals are the main players<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A splash page or window is the first introduction of your business to a visitor.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you display here will set the tone for the rest of your website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-composed welcome screen reflecting the brand identity with aesthetic visuals will leave a strong impression on visitors &#8212; making them dive further into your website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the contrary, a poorly designed splash page will naturally push away potential customers.<\/span><\/p>\n<p><strong>Visuals attract and engage, and might include:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product images for promotional content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Background images related to your copy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video or animation (Caution! These elements can slow down your page)<\/span><\/li>\n<\/ul>\n<p>To ensure that the splash page performs well across different devices and browsers, you can leverage QA automation tools to automatically test its loading speed, design elements, and functionality.<\/p>\n<p>This helps identify and fix any issues before they affect user experience, ensuring a smooth and professional first impression.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Sharp_copy_attracts_visitors\"><\/span><span style=\"color: #993300;\"><b>#2. Sharp copy attracts visitors<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Descriptive text orient the user toward the purpose of the splash page.&nbsp;<\/span><\/p>\n<p><b>Keep your description simple, accurate, and geared towards action.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A matching headline to grab attention is a great way to introduce your splash page and, ultimately, your brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A short and sweet description can get the job done more than paragraphs of text leading nowhere. <\/span><span style=\"font-weight: 400;\">A site visitor is more likely to dismiss your splash window instantly when there is a lot of unnecessary text. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it is of utmost importance to display content on your splash screen that is not visible anywhere else on the site.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A splash page is not just for introductory purposes but also to present content uniquely limited to the splash page itself.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Lights_camera_call-to-action\"><\/span><span style=\"color: #993300;\"><b>#3. Lights, camera, call-to-action!<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The call-to-action is the element that sets the action you want your website visitors to take.<\/span><\/p>\n<p><strong>A CTA is crucial as it<i> leads<\/i> your customer to take proper action that benefits you and the customer.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Without a definite CTA, a customer would just exit without giving you information or land on the page you need them to land. <\/span><span style=\"font-weight: 400;\">While having a CTA is effective, displaying an exit mark is also something you need to consider as it makes your splash page&#8217;s design more visitor-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CTA entirely depends on the objective you wish to accomplish through your splash page; here are some examples of CTA usage to give you a clearer picture:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing your country or region.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Age verification to enter the website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instructions to have the <a href=\"https:\/\/www.engagebay.com\/blog\/customer-experience-strategy\/\">best user experience<\/a>, such as turning on the volume.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entering information such as email, subscription, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information leading to a sales event on the main website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And many more\u2026<\/span><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Get inspired by the best sales page examples to create high-converting pages \u2013 explore our comprehensive guide now! \ud83c\udf1f&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14851,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16250872},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3621201},&quot;15&quot;:&quot;S\u00f6hne, ui-sans-serif, system-ui, -apple-system, \\&quot;Segoe UI\\&quot;, Roboto, Ubuntu, Cantarell, \\&quot;Noto Sans\\&quot;, sans-serif, \\&quot;Helvetica Neue\\&quot;, Arial, \\&quot;Apple Color Emoji\\&quot;, \\&quot;Segoe UI Emoji\\&quot;, \\&quot;Segoe UI Symbol\\&quot;, \\&quot;Noto Color Emoji\\&quot;&quot;,&quot;16&quot;:12}\"><em>Get inspired by the <a href=\"https:\/\/www.engagebay.com\/blog\/sales-page\/\" data-wpel-link=\"internal\">best sales page examples<\/a> to create high-converting pages \u2013 explore our comprehensive guide now!<\/em> <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f31f.svg\" alt=\"\ud83c\udf1f\"><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Get_Started_With_Your_First_Splash_Page\"><\/span><span style=\"color: #339966;\"><strong>How To Get Started With Your First Splash Page<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">But first, how do you get started on your splash page?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hiring a third-party expert designer will be a good initiative if you need a professionally designed splash page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are someone who loves doing on their own, <a href=\"https:\/\/www.engagebay.com\/blog\/introduction-email-templates\/\">choosing a template<\/a> that works for you and reflects your brand is the first step.&nbsp;<\/span><\/p>\n<p><strong>Multiple websites offer professionally designed templates:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/landing-pages?hubs_post=blog.hubspot.com%2Fmarketing%2Fsplash-page&amp;hubs_post-cta=HubSpot\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wix.com\/\"><span style=\"font-weight: 400;\">Wix<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/splashthat.com\/custom-event-pages\"><span style=\"font-weight: 400;\">Splash<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ready to get started?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wait, wait, we have some more content to motivate you!<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/landing-page-optimization-practices\/\">Read also: 12 Great Landing Page Optimization Practices: The Ultimate Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Exemplary_Splash_Page_Models_To_Inspire_You\"><\/span><span style=\"color: #339966;\"><strong>5 Exemplary Splash Page Models To Inspire You<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nothing beats real-life examples. That&#8217;s why we have five amazing and appealing examples to stir up your creative self &#8212; these brands have employed the best practices and nailed the design element of their introductory screen, too.&nbsp;<\/p>\n<p>Dive in!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Age-restriction_splash_page_by_Budweiser\"><\/span><span style=\"color: #993300;\"><b>#1. Age-restriction splash page by Budweiser<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-2.png\"><img decoding=\"async\" class=\"wp-image-28407 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-2.png\" alt=\"Age restriction splash window by Budweiser\" width=\"1917\" height=\"890\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-2.png 1917w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-2-300x139.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-2-1024x475.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-2-768x357.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-2-1536x713.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4-2-595xh.png 595w\" sizes=\"(max-width: 1917px) 100vw, 1917px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Budweiser, being a beer company, has weaved the age restriction cleverly through their splash page. The background image of the splash window is attractive as it mirrors the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The web design is simple, yet the objective of the splash screen is straightforward.<\/span><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Why this made our list<\/span>:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design<\/b><span style=\"font-weight: 400;\">: The design is simple yet reflects the brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purpose<\/b><span style=\"font-weight: 400;\">: Age restriction is the purpose, and the splash window creatively exhibits the intent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>On-point CTA:<\/b><span style=\"font-weight: 400;\">&nbsp;Once you enter your age, it leads you to the main page; the CTA is precise.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Creative_description_by_HootSuite\"><\/span><span style=\"color: #993300;\"><b>#2. Creative description by HootSuite<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-1.png\"><img decoding=\"async\" class=\"wp-image-28411 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-1.png\" alt=\"A creative copy to describe the subscription plan\" width=\"1897\" height=\"893\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-1.png 1897w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-1-300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-1-1024x482.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-1-768x362.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-1-1536x723.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-1-595xh.png 595w\" sizes=\"(max-width: 1897px) 100vw, 1897px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Hootsuite has provided an innovative yet funny description to get visitors to subscribe and start a free trial. This copy not only states the objective but also piques the visitor&#8217;s interest.&nbsp;<\/span><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Why this made our list<\/span>:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative copy<\/b><span style=\"font-weight: 400;\">: The funny yet purposeful description has made the splash page unique and stands out among competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Corresponding design<\/b><span style=\"font-weight: 400;\">: The images on the splash window are connected to the description and show the purpose of the splash page clearly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exit link<\/b><span style=\"font-weight: 400;\">: Not everyone who visits your page wants to subscribe, and Hootsuite knows this. They have made the page more visitor-friendly by providing an exit button.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_A_%E2%80%98visiting_card_splash_page_by_Schmoll_Creative\"><\/span><span style=\"color: #993300;\"><b>#3. A &#8216;visiting card&#8217; splash page by Schmoll Creative<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-2.png\"><img decoding=\"async\" class=\"wp-image-28410 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-2.png\" alt=\"Source: An introductory splash page\" width=\"1897\" height=\"897\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-2.png 1897w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-2-300x142.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-2-1024x484.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-2-768x363.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-2-1536x726.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-2-595xh.png 595w\" sizes=\"(max-width: 1897px) 100vw, 1897px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s another example of a good splash page; it is used quite literally as the first handshake. By clicking the &#8216;Hire me&#8217; CTA, you are led to an introduction about the person.<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-3.png\"><img decoding=\"async\" class=\"wp-image-28408 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-3.png\" alt=\"Splash page example\" width=\"1896\" height=\"887\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-3.png 1896w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-3-300x140.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-3-1024x479.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-3-768x359.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-3-1536x719.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-3-595xh.png 595w\" sizes=\"(max-width: 1896px) 100vw, 1896px\" \/><\/a><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Why this made our list<\/span>:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Originality<\/b><span style=\"font-weight: 400;\">: An original idea to use a splash page as an introductory poster.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear CTA<\/b><span style=\"font-weight: 400;\">: The CTA leads to more information about the person, which could be valuable to a visitor.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Pool_Suites_ingenious_splash_page\"><\/span><span style=\"color: #993300;\"><b>#4. Pool Suite&#8217;s ingenious splash page<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-1.png\"><img decoding=\"async\" class=\"wp-image-28404 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-1.png\" alt=\"Cool loading screen by Poolsuite\" width=\"1902\" height=\"891\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-1.png 1902w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-1-300x141.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-1-1024x480.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-1-768x360.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-1-1536x720.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-1-595xh.png 595w\" sizes=\"(max-width: 1902px) 100vw, 1902px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The Poolsuites\u2019 splash page is an exciting loading page before you enter the leading site. The visuals are portrayed creatively and ingeniously, making them intriguing.<\/span><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Why this made our list<\/span>:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unconventional idea<\/b><span style=\"font-weight: 400;\">: Engaging visuals paired with the right text make the loading page unique.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cool theme<\/b><span style=\"font-weight: 400;\">: The theme of the main website is followed on the loading page, which makes the transition smooth and captivating.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Promoting_an_event_%E2%80%94_Resident_Evil\"><\/span><span style=\"color: #993300;\"><b>#5. Promoting an event &#8212; Resident Evil<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-2.png\"><img decoding=\"async\" class=\"wp-image-28409 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-2.png\" alt=\"Relevant information paired with precise CTA\" width=\"1897\" height=\"888\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-2.png 1897w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-2-300x140.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-2-1024x479.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-2-768x360.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-2-1536x719.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-2-595xh.png 595w\" sizes=\"(max-width: 1897px) 100vw, 1897px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To announce the resident evil game series, the splash page for <\/span><a href=\"https:\/\/game.capcom.com\/residentevil\/en\/\"><span style=\"font-weight: 400;\">game.capcom.com <\/span><\/a><span style=\"font-weight: 400;\">displays all the resources about the series. While promoting the new series, they made all the resources available to visitors.<\/span><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Why this made our list<\/span>:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resourceful:<\/b><span style=\"font-weight: 400;\"> The splash window is resourceful and provides apt information on the new series.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear CTA:<\/b><span style=\"font-weight: 400;\"> By creating a clear &#8220;register&#8221; CTA, the website ensures the right visitors end up where they need to.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Precise exit link:<\/b><span style=\"font-weight: 400;\"> The close button provides a clean exit for those looking to enter the portal directly.<\/span><\/li>\n<\/ul>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/product-landing-page-examples\/\">Read also:&nbsp;20 Of The Best Product Landing Page Examples Online<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Winding_Up\"><\/span><span style=\"color: #339966;\"><strong>Winding Up<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Splash pages can be a great way to introduce your brand to the user. Although not entirely necessary to include a splash page, they can be a fine addition if used with a clear objective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we wrap up, here are a few points to keep in mind before getting started with your splash page:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Objective matters<\/b><span style=\"font-weight: 400;\">: Splash pages need to be driven by intent. It is not a fancy visual addition to your page; if there is no purpose behind a splash page, it will be an unnecessary pop-up window.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Less is always more<\/b><span style=\"font-weight: 400;\">: Keep your design simple and straightforward with concise information and a definite CTA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Responsive design:<\/strong> Ensure your design is<\/span> responsive and visitor friendly<span style=\"font-weight: 400;\">. There is no point in having a splash page that slows down the loading time.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitor your analytics<\/b><span style=\"font-weight: 400;\">: Stay on track by measuring your analytics to ensure your splash page is received how it needs to be.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Last but not least, don&#8217;t forget to<\/span> make a splash \ud83d\ude42<\/li>\n<\/ul>\n<p>Need a landing page builder that can help you create visually stunning pages? Try out <a href=\"https:\/\/www.engagebay.com\/\">EngageBay<\/a> for free!<\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A splash page, not the landing page, is the first thing that pops up when a customer visits your website. 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So naturally, you need to create a splash! Learn how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Splash Page? -- The Ultimate Guide\" \/>\n<meta property=\"og:description\" content=\"A splash page is the first screen your visitor sees when they enter your website. So naturally, you need to create a splash! 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