{"id":28555,"date":"2022-09-26T13:39:48","date_gmt":"2022-09-26T13:39:48","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=28555"},"modified":"2025-04-28T14:32:04","modified_gmt":"2025-04-28T14:32:04","slug":"banner-ad-examples","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/","title":{"rendered":"10 Epic Banner Ad Examples: Stupendously Creative!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you happy with the way you&#8217;ve been advertising online? <\/span><span style=\"font-weight: 400;\">Are you wondering if your banner ads drive click-throughs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What elements of a <\/span><b>successful banner ad <\/b><span style=\"font-weight: 400;\">make it <\/span><b>impossible to resist<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great banner ads do not happen overnight. It is no longer adequate that ads are eye-catching; they must have a clear purpose to <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-process\/\"><span style=\"font-weight: 400;\">generate leads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>A web banner design should be carefully created with a balance of innovation, creativity, and purpose.<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Here is what you&#8217;ll learn in this blog post<\/span>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are banner ads?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why have banner ads?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thumb rules to create an effective banner ad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner Ad hall of fame: 10 banner ad examples of successful advertising<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Happy reading!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#What_Are_Banner_Ads\" >What Are Banner Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#Banner_Ad_Hall_of_Fame_10_Banner_Ad_Examples_of_Successful_Advertising\" >Banner Ad Hall of Fame: 10 Banner Ad Examples of Successful Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#1_Opportunistic_ad_AT_T\" >#1. Opportunistic ad: AT&amp;T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#2_Creative_word_play_for_the_win_FinalStraw\" >#2. Creative word play for the win: FinalStraw<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#3_Adorable_animation_IBM\" >#3. Adorable animation: IBM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#4_Minimal_Design_Samsung\" >#4. Minimal Design: Samsung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#5_A_sense_of_mystery_Hermes_Paris\" >#5. A sense of mystery: Hermes Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#6_Tickle_the_funny_bones_Bulldog\" >#6. Tickle the funny bones: Bulldog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#7_Captivating_visual_Lexus\" >#7. Captivating visual: Lexus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#8_Sense_of_urgency_Google_Nest\" >#8. Sense of urgency: Google Nest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#9_A_message_with_a_cause_Brita\" >#9. A message with a cause: Brita<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#10_Apt_visual_Ridge_wallets\" >#10. Apt visual: Ridge wallets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#Why_Invest_in_Banner_Ads\" >Why Invest in Banner Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#7_Thumb_Rules_To_Create_an_Effective_Banner_Ad\" >7 Thumb Rules To Create an Effective Banner Ad<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#Rule_1_Select_the_appropriate_banner_size\" >Rule #1: Select the appropriate banner size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#Rule_2_Place_it_smartly\" >Rule #2: Place it smartly&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#Rule_3_Use_unmissable_visuals\" >Rule #3: Use unmissable visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#Rule_4_Create_a_valuable_proposition\" >Rule #4: Create a valuable proposition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#Rule_5_Lead_the_way_with_CTA\" >Rule #5: Lead the way with CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#Rule_6_Learn_the_hierarchy\" >Rule #6: Learn the hierarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#Rule_7_Keep_the_design_simple\" >Rule #7: Keep the design simple<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Banner_Ads\"><\/span><span style=\"color: #339966;\"><b>What Are Banner Ads?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Banner ads are a form of web advertising that features a graphical image and text, usually promoting a product or service. Banner ads are typically displayed as rectangular boxes above or below the main content of a web page.<\/p>\n<p>They can also be found on the sides of web pages in horizontal rows or columns, or in other places where they can be viewed by site visitors.<\/p>\n<p><span style=\"font-weight: 400;\">Web banner advertising is more visual than text to instantly grab the audience&#8217;s attention. Using persuasive visuals to make the user click on the ad promptly makes banner ads successful in <\/span><a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-guide\/\"><span style=\"font-weight: 400;\">lead generation<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Banner ads are placed on web pages with high traffic and excellent visibility to create brand awareness and drive traffic to the target website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A typical banner ad design usually has attractive visuals, contains minimal text, and conveys a clear message.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-28577 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image9-1.gif\" alt=\"GIF\" width=\"480\" height=\"362\"><\/p>\n<p>If you want to make banner ads that look great, this&nbsp;<a href=\"https:\/\/www.creatopy.com\/blog\/how-to-make-a-banner-guide\/\">guide to creating banners<\/a>&nbsp;can assist you in delivering banner ads that look amazing and attract people to click on them.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/return-on-ad-spend\/\">Read also: How to Maximize Your Return on Ad Spend (ROAS) in 2024<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Banner_Ad_Hall_of_Fame_10_Banner_Ad_Examples_of_Successful_Advertising\"><\/span><span style=\"color: #339966;\"><b>Banner Ad Hall of Fame: 10 Banner Ad Examples of Successful Advertising<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In later sections, we&#8217;ll discuss what elements make up great banner ads, and some best practices for beginners.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this section, we have some fantastic banner ad examples and why they stand out:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Opportunistic_ad_AT_T\"><\/span><span style=\"color: #993300;\"><b>#1. Opportunistic ad: AT&amp;T<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28576\" aria-describedby=\"caption-attachment-28576\" style=\"width: 1572px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-2.png\"><img decoding=\"async\" class=\"wp-image-28576 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-2.png\" alt=\"AT&amp;T banner\" width=\"1572\" height=\"592\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-2.png 1572w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-2-300x113.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-2-1024x386.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-2-768x289.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-2-1536x578.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image8-2-595xh.png 595w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/><\/a><figcaption id=\"caption-attachment-28576\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.att.com\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">What better way to advertise than to urge the audience to take action?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is precisely what AT&amp;T tried to achieve by marketing a free product of high value to compel the users to click on the ad and follow through with the next steps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smart!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Creative_word_play_for_the_win_FinalStraw\"><\/span><span style=\"color: #993300;\"><b>#2. Creative word play for the win: FinalStraw<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28570\" aria-describedby=\"caption-attachment-28570\" style=\"width: 983px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-5.jpg\"><img decoding=\"async\" class=\"wp-image-28570 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-5.jpg\" alt=\"FinalStraw ad banner\" width=\"983\" height=\"261\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-5.jpg 983w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-5-300x80.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-5-768x204.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image2-5-595xh.jpg 595w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><\/a><figcaption id=\"caption-attachment-28570\" class=\"wp-caption-text\"><em><a href=\"https:\/\/lineardesign.com\/blog\/display-ad-examples\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Using humor and clever wordplay, this banner ad by Finalstraw strikes gold. This strategy by FinalStraw has made the brand stand out and has helped create an impression.&nbsp;<\/span><\/p>\n<figure id=\"attachment_28566\" aria-describedby=\"caption-attachment-28566\" style=\"width: 307px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-4.jpg\"><img decoding=\"async\" class=\"wp-image-28566 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-4.jpg\" alt=\"Final straw ad banner\" width=\"307\" height=\"609\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-4.jpg 307w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image6-4-151x300.jpg 151w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/><\/a><figcaption id=\"caption-attachment-28566\" class=\"wp-caption-text\"><em><a href=\"https:\/\/final.co\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The value proposal of reusable, collapsible, and portable straws which are environment friendly has been emphasized with the relevant image, copy, and hashtag.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It sucks customers right into the ad \ud83d\ude42<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/advocacy-advertising\/\">Read also: Everything You Need to Know About Advocacy Advertising<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Adorable_animation_IBM\"><\/span><span style=\"color: #993300;\"><b>#3. Adorable animation: IBM<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28564\" aria-describedby=\"caption-attachment-28564\" style=\"width: 728px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4.gif\"><img decoding=\"async\" class=\"wp-image-28564 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image4.gif\" alt=\"IBM ad banner\" width=\"728\" height=\"90\"><\/a><figcaption id=\"caption-attachment-28564\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.plerdy.com\/blog\/best-banner-ads\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">IBM has used simple animation to garner the attention of the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This creative usage of animation to convey a message and compel the audience to visit their site has made it on our list for its simplicity yet strong message.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Minimal_Design_Samsung\"><\/span><span style=\"color: #993300;\"><b>#4. Minimal Design: Samsung<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28583\" aria-describedby=\"caption-attachment-28583\" style=\"width: 977px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image15-1.jpg\"><img decoding=\"async\" class=\"wp-image-28583 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image15-1.jpg\" alt=\"Samsung banner ads\" width=\"977\" height=\"257\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image15-1.jpg 977w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image15-1-300x79.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image15-1-768x202.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image15-1-595xh.jpg 595w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/a><figcaption id=\"caption-attachment-28583\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.samsung.com\/in\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Samsung has created a sharp, neat banner ad that does nothing more than precisely deliver the message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design is attractive and gives a break from the usual colorful and bright banner ads, making it a unique display.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_A_sense_of_mystery_Hermes_Paris\"><\/span><span style=\"color: #993300;\"><b>#5. A sense of mystery: Hermes Paris<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28569\" aria-describedby=\"caption-attachment-28569\" style=\"width: 255px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-2.png\"><img decoding=\"async\" class=\"wp-image-28569 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-2.png\" alt=\"Hermes Paris banner ad\" width=\"255\" height=\"512\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-2.png 255w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image1-2-149x300.png 149w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/><\/a><figcaption id=\"caption-attachment-28569\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.manypixels.co\/blog\/post\/banner-ad-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Hermes has instilled a sense of mystery that would pique the audience&#8217;s interest, compelling them to click the CTA and learn more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This simple yet effective design has nothing but a strong visual with a persuasive CTA; this approach works for Hermes as they don&#8217;t need to describe things or have the need to promote, being a well-established luxury brand.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/close-the-deal\/\">Read also: 6 Ways To Close The Deal With Less Persistence And More Influence<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Tickle_the_funny_bones_Bulldog\"><\/span><span style=\"color: #993300;\"><b>#6. Tickle the funny bones: Bulldog<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28568\" aria-describedby=\"caption-attachment-28568\" style=\"width: 541px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-3.png\"><img decoding=\"async\" class=\"wp-image-28568 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-3.png\" alt=\"BullDog banner ad \" width=\"541\" height=\"451\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-3.png 541w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image7-3-300x250.png 300w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/a><figcaption id=\"caption-attachment-28568\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.semrush.com\/blog\/banner-ads\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Bulldog, a popular skincare brand for men, has used humor and reflecting visuals to get the message across and promote its brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bright background with the funny image and caption makes it impossible to miss and makes the user want to learn more.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/ad-copy-examples\/\">Read also: 10 Ad Copy Examples That Are So Good, It Hurts!<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Captivating_visual_Lexus\"><\/span><span style=\"color: #993300;\"><b>#7. Captivating visual: Lexus<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28565\" aria-describedby=\"caption-attachment-28565\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-4.png\"><img decoding=\"async\" class=\"wp-image-28565 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-4.png\" alt=\"Lexus banner ad\" width=\"512\" height=\"139\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-4.png 512w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image5-4-300x81.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption id=\"caption-attachment-28565\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/09\/30\/best-display-ad-examples\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Using captivating eyes to captivate your eyes? Uncanny!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what does a car brand have to do with the eyes?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, Lexus has used this banner ad to promote their latest sound system, which can be witnessed on their <a href=\"https:\/\/www.engagebay.com\/marketing\/landing-pages\">landing page<\/a> following the link on the banner ad.<\/span><\/p>\n<figure id=\"attachment_28582\" aria-describedby=\"caption-attachment-28582\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image14-1.png\"><img decoding=\"async\" class=\"wp-image-28582 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image14-1.png\" alt=\"Lexus banner ad\" width=\"800\" height=\"313\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image14-1.png 800w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image14-1-300x117.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image14-1-768x300.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image14-1-595xh.png 595w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-28582\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.lexus.com\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Lexus has definitely used two of the human senses &#8212; sight and hearing &#8212; to promote their product.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most definitely unique and innovative!<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/targeted-advertising-messages\/\">Read also: Targeted Advertising Messages And How They Work<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Sense_of_urgency_Google_Nest\"><\/span><span style=\"color: #993300;\"><b>#8. Sense of urgency: Google Nest<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28580\" aria-describedby=\"caption-attachment-28580\" style=\"width: 981px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-3.jpg\"><img decoding=\"async\" class=\"wp-image-28580 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-3.jpg\" alt=\"Google Nest ad banner\" width=\"981\" height=\"257\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-3.jpg 981w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-3-300x79.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-3-768x201.jpg 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image12-3-595xh.jpg 595w\" sizes=\"(max-width: 981px) 100vw, 981px\" \/><\/a><figcaption id=\"caption-attachment-28580\" class=\"wp-caption-text\"><em><a href=\"https:\/\/lineardesign.com\/blog\/display-ad-examples\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Inspiring a click by introducing a sense of urgency, especially with a sales promotion, is a trait of a good ad. <\/span><span style=\"font-weight: 400;\">One way to ensure you get the best responses within a limited time is to instill a sense of urgency and push the cutler to act towards it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the example above, the urgency is further highlighted with the caption &#8216;best buy of the year&#8217;, prompting the customer to take action.&nbsp; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ad&#8217;s simplicity and compelling text make it an excellent example of how completing banner ads can be.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/persuasive-advertising\/\">Read also: How Your Business Can Grow Sales Using Persuasive Advertising<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_A_message_with_a_cause_Brita\"><\/span><span style=\"color: #993300;\"><b>#9. A message with a cause: Brita<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28579\" aria-describedby=\"caption-attachment-28579\" style=\"width: 445px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image11-2.png\"><img decoding=\"async\" class=\"wp-image-28579 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image11-2.png\" alt=\"Brita ad banner\" width=\"445\" height=\"373\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image11-2.png 445w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image11-2-300x251.png 300w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/a><figcaption id=\"caption-attachment-28579\" class=\"wp-caption-text\"><em><a href=\"https:\/\/www.brita.com\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Brita has combined a valuable message as the centerpiece of its banner ad proposal. Not only is this ad attractive, it also conveys an important message &#8212; to reduce plastic waste.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design is elegant, and the brand has chosen bright yet appealing colors which are aesthetically pleasing.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The adept caption combined with the chic design inspires users to stay true to the cause and click the ad.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/native-advertising-examples\/\">Read also: Native Advertising Examples That Master the Art of Subtle Selling<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Apt_visual_Ridge_wallets\"><\/span><span style=\"color: #993300;\"><b>#10. Apt visual: Ridge wallets<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_28581\" aria-describedby=\"caption-attachment-28581\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image13.png\"><img decoding=\"async\" class=\"wp-image-28581 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image13.png\" alt=\"The Ridge banner ads\" width=\"512\" height=\"134\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image13.png 512w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image13-300x79.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><figcaption id=\"caption-attachment-28581\" class=\"wp-caption-text\"><em><a href=\"https:\/\/ridge.com\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The goal of the ridge wallet is clear from this ad: a slimmer wallet with exclusive features, which is precisely what an ad is supposed to do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ridge has visually represented how their wallet works without describing their product in detail.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This banner is crisp and authentic, which is why it made it to our hall of fame.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/what-is-splash-page\/\">Also read: What is a Splash Page? \u2014 The Ultimate Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Invest_in_Banner_Ads\"><\/span><span style=\"color: #339966;\"><b>Why Invest in Banner Ads?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Banner advertising is one of the most effective ways to generate leads and increase ROI. When you align your banner ads to your specific goals and effectively place them in high-traffic sites, they can be pretty advantageous and a quick way to drive traffic.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elevated brand reach can also be achieved through banner advertising. In a survey in 2021, it was recorded that the <a href=\"https:\/\/www.engagebay.com\/blog\/google-ad-examples\/\">Google Ads<\/a> network reached <\/span><span style=\"font-weight: 400;\">90% of internet users globally<\/span><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To summarize, here are the points on <span style=\"text-decoration: underline;\">why banner advertising is effective<\/span>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased brand visibility and coverage<\/b><span style=\"font-weight: 400;\">: Banner ads are strategically placed on high-traffic websites where they can be viewed the most. This placement increases brand awareness and visibility; even if customers do not instantly click through, they are bound to remember the brand, which may influence their future decisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affordable<\/b><span style=\"font-weight: 400;\">: Banner ads are easy to initiate and set up, unlike other forms of digital marketing. They are easy on your pocket and require minimal fees to get started.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurability<\/b><span style=\"font-weight: 400;\">: Banner ads help track how effective your <a href=\"https:\/\/www.engagebay.com\/blog\/trigger-email-marketing\/\">marketing campaign<\/a> is. With banner ads, you can measure the amount of traffic received via click-throughs and hence gauge the campaign&#8217;s efficacy with the help of tools such as Google Analytics.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Long-term advertising<\/b><span style=\"font-weight: 400;\">: Banner ads offer a long-term solution. These ads can be maintained for more extended periods. This helps reinforce your brand identity to potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intuitive and innovative<\/b><span style=\"font-weight: 400;\">: Banners ads are a great way to showcase your creativity and innovatively present your brand. The interactive nature of banner ads makes them a resourceful advertising method to garner attention.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Moving on, let us now review the elements that make up a great banner ad.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\">Read also:&nbsp;9 Brand Awareness Strategy Ideas <\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Thumb_Rules_To_Create_an_Effective_Banner_Ad\"><\/span><span style=\"color: #339966;\"><b>7 Thumb Rules To Create an Effective Banner Ad<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With banner advertising, one thing matters the most: <\/span><b>design<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since banner ads are highly visual, getting the graphic part right is imperative. The visual needs to be persuasive, captivating, and crisp, supported with the right textual content.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the guidelines to achieve a top-notch banner design:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rule_1_Select_the_appropriate_banner_size\"><\/span><strong><span style=\"color: #993300;\">Rule #1: Select the appropriate banner size<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you begin the design, choosing a suitable banner size that effectively advertises your product is crucial.&nbsp;<\/span><\/p>\n<p><b>The banner size significantly affects the look of the ad and can influence the click-through rates.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here are the standard banner size according to <\/span><a href=\"https:\/\/www.plerdy.com\/blog\/best-banner-ads\/\"><span style=\"font-weight: 400;\">Google Ad Sense<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top leader <\/b><span style=\"font-weight: 400;\">&#8212; 780\u00d790<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Half of the page &#8211;<\/b><span style=\"font-weight: 400;\">&#8211; 300\u00d7600<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrated rectangle <\/b><span style=\"font-weight: 400;\">&#8212; Medium Sized rectangle &#8212; 300\u00d7250<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Large Rectangle <\/b><span style=\"font-weight: 400;\">&#8212; 336\u00d7280<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_28578\" aria-describedby=\"caption-attachment-28578\" style=\"width: 930px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-4.png\"><img decoding=\"async\" class=\"wp-image-28578 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-4.png\" alt=\"Banner ad standard sizing\" width=\"930\" height=\"930\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-4.png 930w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-4-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-4-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-4-768x768.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/image10-4-595xh.png 595w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/a><figcaption id=\"caption-attachment-28578\" class=\"wp-caption-text\"><em><a href=\"https:\/\/en.99designs.com.br\/blog\/tips\/14-design-tips-for-more-clickable-banner-ads\/\">Source<\/a><\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Rule_2_Place_it_smartly\"><\/span><span style=\"color: #993300;\"><b>Rule #2: Place it smartly&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 16px; font-weight: 400;\">To ensure your ad gains maximum visibility, determining the placement of the ad on the website is significant.&nbsp;<\/span><\/p>\n<p><b>The best location is at the topmost part of the page in the vicinity of the main content.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A potential customer is more likely to see your ad when it is located at the top of the page.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also vital to ensure your ad is above the fold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To embed the ad with the rest of the website, establish a &#8220;natural advertising&#8221; design that merges with the elements of the rest of the page.<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/increasing-brand-awareness\/\">Read also:&nbsp;How to Increase Brand Awareness (Tips, Tricks, and Pointers)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rule_3_Use_unmissable_visuals\"><\/span><span style=\"color: #993300;\"><b>Rule #3: Use unmissable visuals<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The centerpiece of a successful banner ad is the high-quality visual. The purpose of the banner ad is to get the user hooked on what you offer.&nbsp;<\/span><\/p>\n<p><b>The visual needs to be captivating so that the user clicks it in the blink of an eye.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">These graphics must be relevant and attract the user from other data they are actively processing on the page.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting them hooked is one thing, but keeping them engaged enough to show them what you have to offer is another. The best banner ads grab the attention while also crisply promoting what they have to offer once a customer clicks the ad.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rule_4_Create_a_valuable_proposition\"><\/span><span style=\"color: #993300;\"><b>Rule #4: Create a valuable proposition<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since the text part of the banner ad is cut short, it is essential to convey what you need to share in a quick, sharp form.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating valuable content that is easily readable will ensure your message is clearly communicated without losing the essence of the banner ad.&nbsp;<\/span><\/p>\n<p><b>Remember, the text should not dominate the design of your banner ad but should equally command the attention.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;Catchphrases such as high quality, limited-time sales, or other creative ones can do the job effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also essential to ensure you use the appropriate fonts to make the text quickly readable.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid cursive and hard-to-read fonts at all costs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rule_5_Lead_the_way_with_CTA\"><\/span><span style=\"color: #993300;\"><b>Rule #5: Lead the way with CTA<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>A compelling call-to-action button can be the bridge between a customer clicking through and completely ignoring your ad.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A well-designed CTA is what gets the potential to actually &#8220;click&#8221; the ad and move further. It is essentially an invitation for a prospect to your page.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CTA should be visible, attractive, and lead the audience in the right direction. They must entail the end goal of the ad, such as &#8220;learn more&#8221; or &#8220;get started.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They could make or break the banner ad. Hence it is essential to have a clear CTA which points the audience in the right direction.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/small-business-branding\/\">Read also:&nbsp;14 Examples of Small Business Branding (Achieve Similar Results)<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rule_6_Learn_the_hierarchy\"><\/span><span style=\"color: #993300;\"><b>Rule #6: Learn the hierarchy<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The design of a banner ad is most effective when it follows this proven, effective hierarchy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand logo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supporting high-quality visuals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valuable proposition n the form of text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A strong CTA<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A balanced banner design with a fair amount of visual and text content makes a successful one.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following this hierarchy, you are ensuring that the design is proportionate and covers the fundamental aspects of what a banner ad should constitute.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rule_7_Keep_the_design_simple\"><\/span><span style=\"color: #993300;\"><b>Rule #7: Keep the design simple<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Always simple and straightforward designs create attract better than cluttered designs with too much information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With banner ad designs, the same logic applies.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most successful ad designs are always minimal designs with a precise balance of text and visual content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the audience views the banner ad for a few seconds at most, a sharp, crisp design resonates louder than a complicated composition.&nbsp;<\/span><\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/outbound-marketing-tips\/\">Read also:&nbsp;Outbound Marketing Tips to (re)Brand your Company [Updated]<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><span style=\"color: #339966;\"><strong>Final Thoughts<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On an ending note, the most common element that makes them stand out in all of the banner ad examples above is creativity and uniqueness. <\/span><span style=\"font-weight: 400;\">By showcasing your creative best, you ensure the user stops, takes a look, even if for a millisecond, and eventually clicks through if compelling enough.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, banner ads are great for lead generation if used correctly. <\/span><span style=\"font-weight: 400;\">Don&#8217;t forget to have fun in the process!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need to get started but don&#8217;t know how?<\/span><\/p>\n<p><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">EngageBay<\/span><\/a><span style=\"font-weight: 400;\"> can help you get started with our unique team of marketing software experts. <\/span><a href=\"https:\/\/www.engagebay.com\/\"><span style=\"font-weight: 400;\">Sign up<\/span><\/a><span style=\"font-weight: 400;\"> for free to know more \ud83d\ude42<\/span><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; 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This guide explains it all with 10 cool banner ad examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/banner-ad-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Epic Banner Ad Examples: Stupendously Creative!\" \/>\n<meta property=\"og:description\" content=\"Banner ads are the online equivalent of billboards -- they attract site visitors. 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