{"id":2857,"date":"2023-12-04T10:58:09","date_gmt":"2023-12-04T10:58:09","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=2857"},"modified":"2026-04-08T15:06:19","modified_gmt":"2026-04-08T15:06:19","slug":"marketing-automation-strategy","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/marketing-automation-strategy\/","title":{"rendered":"How To Build a Killer Marketing Automation Strategy"},"content":{"rendered":"

Marketing automation can be key to ramping up your company’s efficiency as it allows you to devote more time to your most valuable asset\u2014your customers.<\/p>\n

By implementing an effective marketing automation tool, your company can better target your audience and potential clients across multiple platforms, such as social media, email automation, and text messages.<\/p>\n

Karra Hendrix, product marketing manager at Act-On, explains<\/a>: <\/p>\n

\u201cMarketing automation is all about understanding your audience so you can adapt the way you communicate to them based on their unique buying journey.\u201d<\/span><\/p><\/blockquote>\n

So, what does this mean for your company, and why should you use a marketing automation platform<\/a>?<\/p>\n

Almost all marketers (98%) say that effective marketing automation is crucial to a company’s long-term success.<\/p>\n

This blog post covers seven key steps that help you build your successful marketing automation strategy.  <\/strong><\/p>\n

Let’s get started. <\/p>\n

\"Banner<\/a><\/p>\n

\n
\n

Table of Contents<\/p>\n<\/span><\/div>\n