{"id":28630,"date":"2022-10-11T14:02:32","date_gmt":"2022-10-11T14:02:32","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=28630"},"modified":"2026-02-19T07:12:53","modified_gmt":"2026-02-19T07:12:53","slug":"benefits-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/","title":{"rendered":"The Benefits of Influencer Marketing"},"content":{"rendered":"<p>There are multiple channels of marketing, and one channel that&#8217;s gaining traction is influencer marketing.<\/p>\n<p>Simply put, <strong>influencer marketing involves service and product endorsements from influencers.<\/strong> Social media is the mouthpiece of influencers.<\/p>\n<p>There are numerous benefits of influencer marketing: from quicker <a href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-guide\/\">lead generation<\/a> to brand awareness and more social media followers, influencers should be a major part of your social media marketing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/#1_Lead_Generation\" >1. Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/#2_Lead_Conversions\" >2. Lead Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/#3_Brand_Awareness\" >3. Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/#4_Brand_Strengthening\" >4. Brand Strengthening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/#5_More_Website_Traffic\" >5. More Website Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/#6_More_Social_Media_Followers\" >6. More Social Media Followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/#7_Better_Authority\" >7. Better Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/#8_More_Sales\" >8. More Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/#9_Could_Open_the_Door_to_Future_Partnerships\" >9. Could Open the Door to Future Partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.engagebay.com\/blog\/benefits-of-influencer-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Lead_Generation\"><\/span><strong><span style=\"color: #339966;\">1. Lead Generation<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first advantage your business can reap if you work with an influencer is an influx of leads.<\/p>\n<p>These leads are the influencer\u2019s audience, which could be in the tens or hundreds of thousands of people.<\/p>\n<p>That\u2019s a far larger audience than your small business has ever had the chance to reach, so you can be 100% certain that the audience attracted to your business now is completely unique.<\/p>\n<p>Of course, just because you have an influencer on your side doesn\u2019t mean that you should stop using other lead generation methods.<\/p>\n<p>Further,<strong> it\u2019s important that you have some sort of lead capture method in place before you begin working with the influencer.<\/strong><\/p>\n<figure id=\"attachment_29596\" aria-describedby=\"caption-attachment-29596\" style=\"width: 830px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/3-1.png\"><img decoding=\"async\" class=\"wp-image-29596 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/3-1.png\" alt=\"Influencer marketing statistics\" width=\"830\" height=\"831\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/3-1.png 830w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/3-1-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/3-1-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/3-1-768x769.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/3-1-595xh.png 595w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/a><figcaption id=\"caption-attachment-29596\" class=\"wp-caption-text\"><a href=\"https:\/\/neilpatel.com\/blog\/make-influencer-marketing-work\/\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<p>If you don\u2019t, then the leads you generate will be useless because you failed to take advantage of a golden opportunity.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/lead-generation-process\/\">Read also: The Lead Generation Process \u2013 How Does It Work?<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Lead_Conversions\"><\/span><strong><span style=\"color: #339966;\">2. Lead Conversions<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are the leads that an influencer brings in readier to convert? While maybe not 100% of the time, usually, yes, they are!<\/p>\n<p>The influencer &#8212; if they did a good job of explaining your products and services &#8212; will have already made your customers aware of what your product or service does.<\/p>\n<p>They\u2019ll learn how your products and services work, what needs they fill, and what they cost.<\/p>\n<p><strong>This allows the influencer\u2019s audience to make decisions on the spot about whether they are interested in your products and services.<\/strong><\/p>\n<p>By the time these leads enter your <a href=\"https:\/\/www.engagebay.com\/blog\/sales-pipeline-vs-sales-funnel\/\">sales funnel<\/a>, they may be further along than most of your leads.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/social-selling\/\">Read also:&nbsp;What is Social Selling? Benefits, Examples, Strategy, and Index<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Brand_Awareness\"><\/span><strong><span style=\"color: #339966;\">3. Brand Awareness<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>What is your <em>brand<\/em> voice?<\/strong><\/p>\n<p>That\u2019s a question you\u2019ve been eagerly trying to help people answer since your business first opened its doors (both literally and figuratively).<\/p>\n<p>Working with a <a href=\"https:\/\/inbeat.agency\/ugc-agency\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">UGC agency<\/a> can amplify this effect, ensuring that user-generated content is strategically aligned with your brand and reaches highly engaged audiences.<\/p>\n<p>With the help of an influencer and platforms like <a href=\"https:\/\/thesocialcat.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Social Cat<\/a>, you can finally spread the message about your brand, creating awareness in the throngs of potential customers who have yet to hear about your business and the exemplary products and services that you bring to the table.<\/p>\n<p>Your brand\u2019s name recognition may not be quite to the level of Coca-Cola, Nike, or Apple after working with one influencer, but you\u2019ll see a huge spike in name recognition that wouldn\u2019t have happened so fast otherwise.<\/p>\n<p>That can be quite a great feeling. You\u2019re still the small fish in the big pond, but you\u2019re the slightly bigger.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/brand-awareness-strategy\/\">Read also: 9 Brand Awareness Strategy Ideas<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Brand_Strengthening\"><\/span><span style=\"color: #339966;\"><strong>4. Brand Strengthening<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Perhaps you\u2019ve been working hard for a while to build your brand, and most of the measures you\u2019ve employed have actually worked.<\/p>\n<p>Well, building one\u2019s brand is a job that\u2019s never done, and the same goes for strengthening that brand as well.<\/p>\n<p>Pairing with an influencer, especially one with enough name status, is going to help you cement your brand. Working with an experienced <a href=\"https:\/\/sociallypowerful.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Influencer Marketing Agency<\/a> can make this process more strategic by identifying the right partnerships and ensuring your campaigns align with your long-term brand goals.<\/p>\n<p>If your name wasn\u2019t already on the tips of most people\u2019s tongues, leveraging a strong influencer marketing strategy using tools such as <a href=\"https:\/\/www.influencer-hero.com\/\">Influencer Hero<\/a> and <a href=\"https:\/\/www.getsaral.com\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">SARAL<\/a> will make sure that changes quickly.<\/p>\n<p>Your social media presence will grow, people will engage with your content, you\u2019ll get better <a href=\"https:\/\/www.engagebay.com\/blog\/best-email-subject-lines\/\">email open rates<\/a>, and your business your boom.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_More_Website_Traffic\"><\/span><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-29595 size-full\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1.png\" alt=\"Benefits of influencer marketing \" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1-300x300.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1-150x150.png 150w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1-768x768.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/six-benefits-of-influencer-marketing-1024x1024-1-595xh.png 595w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><strong><span style=\"color: #339966;\">5. More Website Traffic<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Naturally, when an influencer\u2019s audience becomes curious about you, the first thing they\u2019re going to do is &#8216;Google&#8217; your brand name.<\/p>\n<p>Your website will pop up, and there, a curious lead will click around to gather as much information about your small business as possible.<\/p>\n<p>The traffic will spike the most around the time that the influencer posts promotional content on their own website or on social media.<\/p>\n<p>For even a couple of days, you can expect more robust traffic than average, but then, it will taper off and not return unless you have another influencer deal in the works.<\/p>\n<p>That\u2019s why, as we said, you must have lead capture methods in place.<\/p>\n<p>If you haven\u2019t redesigned and optimized your website in a long time, then you should prioritize doing this ideally before you even seek an influencer to work with.<\/p>\n<p>You should add opt-in forms and <a href=\"https:\/\/www.engagebay.com\/blog\/lead-magnets-why-you-need-them\/\">lead magnets<\/a> to your site, especially on your homepage.<\/p>\n<p>Be sure to include some call-to-action buttons, including one above the fold and several below the fold, so it\u2019s easy for website visitors to find what they\u2019re looking for.<\/p>\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/social-crm\/\">Read also:&nbsp;What Is Social CRM and How Can It Help Your B2B Efforts<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_More_Social_Media_Followers\"><\/span><strong><span style=\"color: #339966;\">6. More Social Media Followers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s not only your website that\u2019s going to benefit from working with an influencer, but your social media follows as well.<\/p>\n<p>The influencer may plug your socials into their video or post.<\/p>\n<p>If the video is already on a social media channel, then it\u2019s very easy for the influencer\u2019s audience to look you up without even leaving the social media platform.<\/p>\n<p>Your social media follower numbers may experience a healthy uptick or even a significant leap from the prior numbers.<\/p>\n<p>It\u2019s great to have an inflated social media count without having to buy your followers, but now you have to retain them.<\/p>\n<p>That means beefing up your social media presence and posting high-value content if you\u2019re not doing so already.<\/p>\n<p>As we always discuss on the blog, <strong>what constitutes valuable content in the eyes of one audience is not the same for another audience.<\/strong><\/p>\n<p>This is why you can\u2019t choose an influencer based solely on name recognition or how big of an audience they have.<\/p>\n<p>You\u2019re trying to capture a share of that audience. If the audience has no interest in the products or services you sell or the types of content you post, then it\u2019s only a matter of time before your new social media followers leave you.<\/p>\n<p>To keep that momentum measurable, evaluate creators not just by follower counts but by how their audiences interact with content. Before signing a brief, use a free tool to <a href=\"https:\/\/iqfluence.io\/public\/tiktok-engagement-rate-calculator\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">calculate TikTok engagement rate<\/a> and benchmark each influencer\u2019s performance against your niche averages. This helps you prioritize high-engagement partners, forecast realistic outcomes, and fine-tune your content and posting cadence.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Better_Authority\"><\/span><strong><span style=\"color: #339966;\">7. Better Authority<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why did such a big-name influencer choose to work with you?<\/p>\n<p>That\u2019s a question that\u2019s naturally going to float through the heads of your followers, leads, and yes, even your competitors.<\/p>\n<p>This influencer could have chosen to partner with anyone, and instead, they selected you. That says a lot!<\/p>\n<p>People will recognize this, and your level of clout will begin to grow, as will your authority. Leads and customers will trust in you more because you have that influencer\u2019s seal of approval, so to speak.<\/p>\n<p>Having authority is advantageous for your small business in a multitude of ways. You\u2019ll find that when you get website traffic, your bounce rate goes down.<\/p>\n<p>Other companies will be eager to work with you so that some of your good luck rubs off on them. You might get more links and certainly more guest blogging requests.<\/p>\n<p>You\u2019ll stand out even more from your competition. The material you publish will be more powerful since you have more clout.<\/p>\n<p>You\u2019ll also generate a more staunchly loyal audience!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_More_Sales\"><\/span><span style=\"color: #339966;\"><strong>8. More Sales<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yet another benefit of influencer marketing is the increase in sales you\u2019re sure to experience.<\/p>\n<p>As we talked about before, the leads who come to you are naturally going to be a lot more qualified due to how well your influencer partner promoted your products and services.<\/p>\n<p>Many leads are indeed ready to buy right here, right now.<\/p>\n<p>The less hesitation in a lead\u2019s purchasing decision, the sooner you\u2019ll see a sales spike as a result of working with an influencer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Could_Open_the_Door_to_Future_Partnerships\"><\/span><span style=\"color: #339966;\"><strong>9. Could Open the Door to Future Partnerships<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s not necessarily easy to get that first influencer to agree to work with you, especially if you\u2019re a startup or small business.<\/p>\n<p>After that, it\u2019s more like the rules of momentum. Once the ball is rolling, it continues rolling on its own, gaining more speed as it does.<\/p>\n<p>You might strike a repeat arrangement to work with that same influencer again, or you could find that other influencers are more receptive to partnering with you after you have one successful influencer arrangement under your belt!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The benefits of influencer marketing cannot be overstated &#8212; <strong>it&#8217;s a win-win situation for all involved.<\/strong><\/p>\n<p>In a nutshell, influencer marketing could be just what your business needs to capitalize on a new market, grow your social media following, <a href=\"https:\/\/www.engagebay.com\/blog\/increase-revenue\/\">increase your sales<\/a>, or boost your customer loyalty!<\/p>\n<p><em><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\">Supercharge your marketing with our ultimate guide on the <a href=\"https:\/\/www.engagebay.com\/blog\/powerful-marketing-strategies\/\" data-wpel-link=\"internal\">best powerful strategies<\/a> \u2013 don\u2019t miss out! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/26a1.svg\" alt=\"\u26a1\"><\/em><\/p>\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\n","protected":false},"excerpt":{"rendered":"<p>There are multiple channels of marketing, and one channel that&#8217;s gaining traction is influencer marketing. Simply put, influencer marketing involves [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":29966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[7405,24],"class_list":["post-28630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-benefits-of-influencer-marketing","tag-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.3.1) - 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