{"id":28633,"date":"2025-10-17T05:30:15","date_gmt":"2025-10-17T05:30:15","guid":{"rendered":"https:\/\/www.engagebay.com\/blog\/?p=28633"},"modified":"2025-10-17T09:34:41","modified_gmt":"2025-10-17T09:34:41","slug":"holiday-promotions","status":"publish","type":"post","link":"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/","title":{"rendered":"Holiday Promotions: 5 High-Impact Ideas to Win Holiday Sales"},"content":{"rendered":"<p>The holidays are a wonderful time of togetherness, cheer, and spending time with all your loved ones.<\/p>\r\n<p>In context, holiday promotions stand out as one of the most powerful levers brands can pull in Q4 \u2014 and for good reason.<\/p>\r\n<p>In recent years, retailers have consistently reported that well-timed offers and multi-channel campaigns drive disproportionate returns during the holiday window.<\/p>\r\n<p>For example, U.S. holiday retail sales from November 1 through December 24 rose <strong data-start=\"452\" data-end=\"476\">3.8 % year-over-year<\/strong>, with ecommerce itself climbing <strong data-start=\"509\" data-end=\"518\">8.7 %<\/strong> in the same period. (<span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.emarketer.com\/content\/retailers-raise-q4-outlooks-holiday-season-2024-outperforms?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">EMARKETER<\/span><\/span><\/span><\/a><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">)<\/span><\/span><\/span><\/span><\/span><\/p>\r\n<p>Meanwhile, mobile commerce is only accelerating \u2014 mCommerce holiday season sales are projected to hit <strong data-start=\"679\" data-end=\"698\">$140.65 billion<\/strong>, reflecting a 13.4 % increase YoY, while over half of all holiday e-commerce is now transacted via mobile devices. (<span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.emarketer.com\/content\/ready-advertise-this-holiday-season-with-5-key-stats?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">EMARKETER<\/span><\/span><\/span><\/a><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">)<\/span><\/span><\/span><\/span><\/span><\/p>\r\n<p>With those stakes in mind, starting to plan your promotions now \u2014 in terms of <strong data-start=\"930\" data-end=\"940\">timing<\/strong>, <strong data-start=\"942\" data-end=\"954\">channels<\/strong>, and <strong data-start=\"960\" data-end=\"979\">offer structure<\/strong> \u2014 is key not only to maximizing conversions but also minimizing costly returns later.<\/p>\r\n<p>That&#8217;s why <strong>in this blog post we have shared five of our best holiday promotion ideas<\/strong> to inspire your upcoming campaigns.<\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/#How_to_Pick_the_Right_Holiday_Promotion\" >How to Pick the Right Holiday Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/#1_Holiday_Surprise_Offers\" >1. Holiday Surprise Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/#2_Holiday_Deals_Discounts_How_to_Bundle_Schedule\" >2. Holiday Deals &amp; Discounts: How to Bundle &amp; Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/#3_Run_Holiday_Ads\" >3. Run Holiday Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/#4_Do_a_Giveaway\" >4. Do a Giveaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/#5_Offer_a_Free_Trial_for_the_New_Year\" >5. Offer a Free Trial for the New Year<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/#Holiday_Promotion_Checklist\" >Holiday Promotion Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_5161654467690496' data-id='5161654467690496'><\/div>\r\n<h2 data-start=\"0\" data-end=\"45\"><span class=\"ez-toc-section\" id=\"How_to_Pick_the_Right_Holiday_Promotion\"><\/span><span style=\"color: #339966;\">How to Pick the Right Holiday Promotion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p data-start=\"47\" data-end=\"222\">Pick promotional offers that do more than just look tempting \u2014 they have to work for your business and for your customers. Here are three key criteria to guide your selection:<\/p>\r\n<ul data-start=\"224\" data-end=\"788\">\r\n<li data-start=\"224\" data-end=\"388\">\r\n<p data-start=\"226\" data-end=\"388\"><strong data-start=\"226\" data-end=\"246\">Margin viability<\/strong> (can you afford it?): The discount or offer must still leave room for profitability after costs like fulfillment, discounts, and marketing.<\/p>\r\n<\/li>\r\n<li data-start=\"389\" data-end=\"567\">\r\n<p data-start=\"391\" data-end=\"567\"><strong data-start=\"391\" data-end=\"413\">Urgency \/ Scarcity<\/strong> (time-limited or limited quantity): Incentivize fast action by making the promotion feel exclusive or fleeting (e.g. \u201conly 24 hours\u201d, \u201climited stock\u201d).<\/p>\r\n<\/li>\r\n<li data-start=\"568\" data-end=\"788\">\r\n<p data-start=\"570\" data-end=\"788\"><strong data-start=\"570\" data-end=\"594\">Simplicity to redeem<\/strong> (lower friction = higher conversions): The easier it is for a customer to understand and use your offer (coupon codes, automatic discounts, clear instructions), the higher your conversion rate.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-76959 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/holiday-promotion-timeline-infographic.png\" alt=\"Vertical infographic: 5-step holiday promotion timeline from planning in Oct to post-holiday winback\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/holiday-promotion-timeline-infographic.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/holiday-promotion-timeline-infographic-200x300.png 200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/holiday-promotion-timeline-infographic-683x1024.png 683w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"1_Holiday_Surprise_Offers\"><\/span><span style=\"color: #339966;\"><strong>1. Holiday Surprise Offers<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Whether it\u2019s the office Secret Santa or that mystery gift under the tree with no sender name besides the big man in red himself, a mystery gift is a pretty common sight around the holidays.<\/p>\r\n<p>It fills the receiver with excitement and curiosity. What could this gift be? They have no idea, and they\u2019re eager to find out.<\/p>\r\n<p>You can bottle that excitement by making a surprise holiday-related offer to your customers on your <a href=\"https:\/\/www.engagebay.com\/blog\/email-list\/\">email list<\/a>. Look at this awesome example \ud83d\udc47<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Scratch-Off-Example.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-29375\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Scratch-Off-Example.gif\" alt=\"Surprise Holiday Offer example\" width=\"700\" height=\"1241\"><\/a><\/p>\r\n<p>Perhaps you offer a series of rebates. The value of the rebates varies, but there\u2019s one grand-daddy rebate that\u2019s worth more than \u2018em all. That\u2019s the one you\u2019d dole out last.<\/p>\r\n<p>To get in on the rebate deal, all a customer has to do is make a purchase between X and Y dates. The dates should be well before Christmas so that your customers can get their holiday shopping done stress-free.<\/p>\r\n<p>Each purchase enters the customer in to win the big rebate. You could give out the smaller rebates at random every day or every week leading up to the holiday, which is right around when you\u2019d announce the winner of the big rebate.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/new-year-landing-pages\/\">Read also: Awesome New Year Landing Pages and What To Learn From Them<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"2_Holiday_Deals_Discounts_How_to_Bundle_Schedule\"><\/span><span style=\"color: #339966;\"><strong>2. Holiday Deals &amp; Discounts: How to Bundle &amp; Schedule<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>\u2018Tis the season for savings!<\/p>\r\n<p>Another exemplary holiday discount idea is to round up all your ongoing deals, discounts, and savings in a blog post, a social media post, or on your website.<\/p>\r\n<p>We recommend a holiday-themed schedule of deals that outlines everything going on between November and December (and perhaps even into January, it\u2019s up to you!).<\/p>\r\n<p>If you\u2019re partaking in some yuletide events, you would include them in this schedule as well.<\/p>\r\n<p><em><strong>Watch this video as Daan Kieft breaks down some proven holiday marketing ideas:&nbsp;<\/strong><\/em><\/p>\r\n<p><iframe title=\"Holiday Marketing: Best New Year Marketing Ideas\" src=\"https:\/\/www.youtube.com\/embed\/zpdWT1ZOMsg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p>Wherever you post the schedule originally, you can cross-post it to your blog and social media or your website.<\/p>\r\n<p>You\u2019re keeping the holiday spirit alive with your post and helping your customers and leads stay abreast of all the fun they can witness in the time to come!<\/p>\r\n<p>Here&#8217;s a good example from Target:<\/p>\r\n<p><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Target-Christmas-offers.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-29378\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Target-Christmas-offers.png\" alt=\"Target Christmas offers\" width=\"1885\" height=\"893\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Target-Christmas-offers.png 1885w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Target-Christmas-offers-300x142.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Target-Christmas-offers-1024x485.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Target-Christmas-offers-768x364.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Target-Christmas-offers-1536x728.png 1536w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Target-Christmas-offers-595xh.png 595w\" sizes=\"(max-width: 1885px) 100vw, 1885px\" \/><\/a><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-o-right\" style=\"background-color: #33809e; color: #ffffff;\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-landing-pages\/\">Read also: What To Learn From Christmas Landing Pages That Convert<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"3_Run_Holiday_Ads\"><\/span><strong><span style=\"color: #339966;\">3. Run Holiday Ads<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Your small business or startup\u2013although your advertising budget isn\u2019t huge\u2013is probably running some Facebook Ads already, right?<\/p>\r\n<p>Well, there\u2019s no better time than the holidays to jazz up those ads, introduce some red and green, and make your Facebook Ads feel festive for the season.<br><iframe title=\"Holiday Marketing Tips\" src=\"https:\/\/www.youtube.com\/embed\/PwnGEhkDoIs\" width=\"360\" height=\"640\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p>This ad campaign will be a lot shorter-term since you only want the ads active for the season.<\/p>\r\n<p>Once the last of the champagne is drunk, the candy canes are eaten, the gift cards are spent, and the holiday glitter is gone, your holiday deals will be gone right along with them.<\/p>\r\n<p>It looks terribly outdated to still be running Christmas-themed Facebook Ads the deeper you get into January. You\u2019re like the neighbor who keeps proudly turning their lights on until nearly Valentine\u2019s Day.<\/p>\r\n<p>It\u2019s a bad look!<\/p>\r\n<p>Don\u2019t only stop at Facebook Ads, of course. If your small business has the budget, holiday PPC ads can reach an extensive audience as well, perhaps even a larger audience than your Facebook Ads alone.<\/p>\r\n<figure id=\"attachment_29379\" aria-describedby=\"caption-attachment-29379\" style=\"width: 611px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1664351324.jpg\"><img decoding=\"async\" class=\"size-full wp-image-29379\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1664351324.jpg\" alt=\"Loft holiday offer ad\" width=\"611\" height=\"510\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1664351324.jpg 611w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1664351324-300x250.jpg 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/tuxpi.com_.1664351324-595xh.jpg 595w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/a><figcaption id=\"caption-attachment-29379\" class=\"wp-caption-text\"><a href=\"https:\/\/www.advertisemint.com\/top-10-holiday-ads-that-win\/#:~:text=on%20the%20image.-,9.%20LOFT,-This%20ad%20clearly\"><em>Source<\/em><\/a><\/figcaption><\/figure>\r\n<p>We should warn you of this: beware of holiday spending excesses! No one likes to rack up major debt in January, and that goes for your small business as well.<\/p>\r\n<p>Keep your ad budget reasonable.<\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-marketing-ideas\/\">Read also: 10 Christmas Marketing Ideas For Some Sales Magic\u2728<\/a><\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"4_Do_a_Giveaway\"><\/span><span style=\"color: #339966;\"><strong>4. Do a Giveaway<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>You\u2019re not the only one feeling the financial strain of the holidays. So too are all your customers.<\/p>\r\n<p>Any chance they have to nab some freebies, trust us, they\u2019re going to take advantage of them.<\/p>\r\n<p>Thus, the holidays are the ideal time for a giveaway or contest.<\/p>\r\n<p>You should announce the giveaway well in advance, so maybe sometime in November or December.<\/p>\r\n<p>In your post announcing the giveaway, make sure that you clearly state how to enter the giveaway, how long the giveaway lasts, what the prize is, how to win, and how the winners will be notified (not to mention when!).<\/p>\r\n<p>Maybe all it takes to enter is signing up for an email list or following your account and tagging friends.<\/p>\r\n<p><a href=\"https:\/\/www.instagram.com\/p\/CiAekOkoii1\/?utm_source=ig_web_copy_link\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-29383\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos.png\" alt=\"Holiday Giveaway example from the Funkybrownie\" width=\"1457\" height=\"827\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos.png 1457w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-300x170.png 300w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-1024x581.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-768x436.png 768w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/09\/Giveaway-example_-The-Funky-Brownie-Co-@thefunkybrownieco-\u2022-Instagram-photos-and-videos-595xh.png 595w\" sizes=\"(max-width: 1457px) 100vw, 1457px\" \/><\/a><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-email-examples\/\">Read also: How To Write The Perfect Christmas Email [+ Fresh Subject Lines]<\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"5_Offer_a_Free_Trial_for_the_New_Year\"><\/span><span style=\"color: #339966;\"><strong>5. Offer a Free Trial for the New Year<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Once Christmas comes and goes, there\u2019s no need to do away with the holiday promotions quite yet. You get one more chance around New Year\u2019s.<br><iframe title=\"Holiday Marketing: Best New Year Marketing Ideas\" src=\"https:\/\/www.youtube.com\/embed\/zpdWT1ZOMsg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br>This is the time of year when people are looking to set resolutions and make big changes. Perhaps they want to finally try that product or service that they\u2019ve been thinking of for a while (hint, hint).<\/p>\r\n<p>Make it easy for them by offering a free trial for the first month of the year, or even the first two weeks of the year if you need the holiday promotion to be more cost-effective.<\/p>\r\n<p>Begin promoting this deal before the holidays are in full swing, then increase the rate of promotion after the holiday hubbub has passed (but before New Year\u2019s Eve).<\/p>\r\n<p>A free trial is difficult to resist any other time, but when you combine the offer with the cash-strapped status of many of your customers this time of year, the offer will be irresistible!<\/p>\r\n<p><img decoding=\"async\" class=\"size-full wp-image-76954 aligncenter\" src=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/holiday-promo-comparison-table.png\" alt=\"Comparison table: surprise offers vs discounts vs giveaways vs free trials \u2014 best use cases, pros, cons, and ideal timing\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/holiday-promo-comparison-table.png 1024w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/holiday-promo-comparison-table-200x300.png 200w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/holiday-promo-comparison-table-683x1024.png 683w, https:\/\/www.engagebay.com\/blog\/wp-content\/uploads\/2022\/10\/holiday-promo-comparison-table-768x1152.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p><a class=\"fasc-button fasc-size-medium fasc-type-flat fasc-rounded-medium ico-fa fasc-ico-before fa-arrow-circle-right\" style=\"background-color: #33809e; color: #ffffff;\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.engagebay.com\/blog\/christmas-new-year-holiday-saas-deals\/\">Read also: Christmas &amp; New Year Holiday SaaS Deals 2024-2025<\/a><\/p>\r\n<h2 data-start=\"86\" data-end=\"120\"><span class=\"ez-toc-section\" id=\"Holiday_Promotion_Checklist\"><\/span><span style=\"color: #339966;\">Holiday Promotion Checklist<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<ul data-start=\"122\" data-end=\"403\">\r\n<li data-start=\"122\" data-end=\"182\">\r\n<p data-start=\"124\" data-end=\"182\">Segment your audience lists (high-intent, lapsed, loyal)<\/p>\r\n<\/li>\r\n<li data-start=\"183\" data-end=\"247\">\r\n<p data-start=\"185\" data-end=\"247\">Design a 3-email cadence: Teaser \u2192 Main launch \u2192 Last chance<\/p>\r\n<\/li>\r\n<li data-start=\"248\" data-end=\"309\">\r\n<p data-start=\"250\" data-end=\"309\">Build and test a dedicated landing page (mobile-friendly)<\/p>\r\n<\/li>\r\n<li data-start=\"310\" data-end=\"347\">\r\n<p data-start=\"312\" data-end=\"347\">Set ad budgets &amp; caps per channel<\/p>\r\n<\/li>\r\n<li data-start=\"348\" data-end=\"403\">\r\n<p data-start=\"350\" data-end=\"403\">Finalize returns, shipping and fulfillment policies<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #339966;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Are you ready to make this year your most successful yet? You need to begin planning the holiday promotions now so they\u2019re ready to deploy in November, December, and early January.<\/p>\r\n<p>The five ideas we presented here are a great way to get you thinking about how you can use the holidays to reach your customers in new and innovative ways!<\/p>\r\n\r\n            <script>\r\n                var EhAPI = EhAPI || {}; \r\n                EhAPI.after_load = function() {\r\n                    EhAPI.set_account('ktb76s1540fl2hnhbqnrtd2npb', 'our');\r\n                    EhAPI.execute('rules');\r\n                };\r\n                (function(d, s, f) {\r\n                    var sc = document.createElement(s);\r\n                    sc.type = 'text\/javascript';\r\n                    sc.async = true;\r\n                    sc.src = f;\r\n                    var m = document.getElementsByTagName(s)[0];\r\n                    m.parentNode.insertBefore(sc, m);   \r\n                })(document, 'script', '\/\/d2p078bqz5urf7.cloudfront.net\/jsapi\/ehform.js');\r\n            <\/script>\r\n            <script>\r\n                function waitForEhForms() {\r\n                    const interval = 100; \/\/ Check every 100ms\r\n                    const checkAndLoad = () => {\r\n                        const params = new URLSearchParams(window.location.search);\r\n                        const elementorPreviewParam = params.get('elementor-preview');\r\n                        if (elementorPreviewParam && typeof EhForms !== 'undefined' && typeof EhForms.loadForms === 'function') {\r\n                            EhForms.loadForms();\r\n                            console.log('EhForms.loadForms() called successfully.');\r\n                        } else {\r\n                            setTimeout(checkAndLoad, interval);\r\n                        }\r\n                    };\r\n                    checkAndLoad();\r\n                }\r\n                \/\/ Call the function\r\n                waitForEhForms();\r\n            <\/script>\r\n        <div class='engage-hub-form-embed' id='eh_form_6268678992035840' data-id='6268678992035840'><\/div>\r\n\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1760689257388\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">FAQs: Holiday Promotions<\/strong>\r\n<p class=\"schema-faq-answer\">&nbsp;<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1760689269681\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>What\u2019s a high-impact holiday promotion format?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Flash sales, bundled offers, mystery discounts, or gift-with-purchase deals\u2014depending on your margins and customer behavior.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1760689279272\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>Should I offer deep discounts or smaller perks?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Use deeper discounts only for best-sellers or overstock; smaller perks (free shipping, bonus gifts) preserve margin and drive perceived value.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1760689307097\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>How long should a holiday promotion run?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Keep it short and focused\u201424\u201372 hours often works best to maintain urgency and avoid promotion fatigue.<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1760689326859\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\"><strong>Can I run multiple promotions simultaneously?<\/strong><\/strong>\r\n<p class=\"schema-faq-answer\">Yes\u2014if segmented carefully. Avoid overlapping promotions that cannibalize each other; stagger timing or audiences to preserve effectiveness.<\/p>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>The holidays are a wonderful time of togetherness, cheer, and spending time with all your loved ones. In context, holiday [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":29670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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giveaways, holiday ads &amp; free trials) + simple templates to launch in days.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Promotions: 5 High-Impact Ideas to Win Holiday Sales\" \/>\n<meta property=\"og:description\" content=\"Holiday promotions that convert \u2014 5 tested ideas (surprise offers, giveaways, holiday ads &amp; free trials) + simple templates to launch in days.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.engagebay.com\/blog\/holiday-promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"EngageBay - All-in-one marketing, sales, and service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/engagebay\" 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